Dynamic Content Experimentation
Catalog significantly expands your A/B testing breadth. Create and test multiple Collections against different audience segments to see which dynamic content experiences drive the most engagement.
Recommendations Without External Management
Catalog personalizes campaigns on a per-user basis. Recommendations, custom offers and more can be quickly generated without a reliance on external servers or additional infrastructure.
Consolidate Data Inside Catalog
Consolidate key components of your brand’s most critical data inside Catalog: product SKUs, inventories, coupon codes, store location details, and more. All data is available for immediate experimentation.