The Total Economic Impact of Iterable

A commissioned study conducted by Forrester Consulting

Forrester’s Total Economic Impact™ study examines Iterable’s financial impact on a marketing organization and the potential return on investment (ROI) by deploying Iterable. Fill out our ROI Calculator to receive our Forrester Study and see how much you could be saving by switching to Iterable.

Iterable’s truly cross-channel solution enables marketers to reduce dependencies on engineering and drive increased engagement and revenue through personalization and multi-channel campaigns.

  • Using Iterable increased abandoned shopping cart recovery by 20%
  • Switching to Iterable resulted in a 15% YoY increase in the number of messages sent
  • Investing in Iterable yielded a 700% ROI due to increased revenue
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