Inside the Growth Mindset
Inside the Growth Mindset

Episode 1: “The Foundations of Growth”

November 13, 2019

Iterable’s Chief Operating Officer, Jeff Samuels, kicks off our new marketing leadership series, “Inside the Growth Mindset.” He is joined by Linda Fitzek, who heads up Sales & Marketing Operations for Uber’s U4B division. Jeff and Linda explore the foundations of growth and shine a spotlight on the processes, systems, and data that make growth possible. Linda shares her story, lessons learned, and advice for how we can all be better growth marketing leaders.

Meet the speakers

Jeff Samuels

Chief Operating Officer

Joined Iterable in 2019. Previously served as VP and CMO of Cisco Security (Cisco’s $2 Billion+ security business), and CMO at OpenDNS. Over 20 years of leading go-to-market strategy execution and business operations. BA from Columbia University.

Linda Fitzek

Head of Sales & Marketing Operations, U4B

Sales and Marketing Operations expert. Previously worked at Google, EverString, and currently at Uber.

About the series

Jeff Samuels, Iterable’s COO, sits down with some of the world’s most innovative marketing leaders to discuss their crafts and explore what it means to be a growth marketer. 

Upcoming episode

In January 2020, Jeff sits down with Yoni Tamler, Director of Marketing Operations at LinkedIn to discuss personalization, CCPA, and what you as a marketer can do to ensure you’re up to code in the age of privacy regulation.

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