Interview

What brings you joy in your role?

Collaboration with cross-functional teams, from product to sales, brings a dynamic aspect to my role, and I truly enjoy mentoring and developing members of the Crexi team. Making a tangible difference in customer & professional relationships and business success is what fuels my passion.

How do you stay inspired or motivated in your work?

Speaking with mentors and industry leaders helps me gain new perspectives and stay energized about the evolving landscape of Commercial Real Estate and Marketing. I also make it a priority to read books, articles, and case studies that challenge my thinking and introduce fresh ideas. Networking with peers and attending industry events keeps me connected to the latest trends and best practices.  I also thrive on collaboration, whether it’s brainstorming with my team, mentoring others, or problem-solving across departments. Knowing that I’m constantly learning, evolving, and making a tangible difference keeps me inspired every day.

What does customer experience mean to you, and how does Iterable play a role?

To me, customer experience is about creating seamless, personalized, and meaningful interactions at every touchpoint—from the moment a user lands on our platform to their journey as a paying customer. It’s not just about guiding them to conversion; it’s about ensuring they see ongoing value and maximize their success with Crexi.

Iterable plays a crucial role in bringing this vision to life. With its powerful automation, segmentation, and personalization capabilities, we can craft targeted messaging that meets users exactly where they are in their journey. Whether it’s onboarding new users with tailored content, re-engaging prospects with relevant insights, or ensuring paid subscribers fully leverage Crexi’s platform, Iterable helps us deliver the right message at the right time.

By leveraging Iterable’s data-driven approach, we ensure that every customer feels valued, informed, and empowered—ultimately driving satisfaction, revenue, and long-term success.

What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?

Iterable has been a game-changer for our lifecycle marketing strategy, empowering us to create highly personalized, automated, and data-driven customer experiences. A few standout features that have made a significant impact include:

• Workflow Studio – The ability to build dynamic, multi-step automation workflows has allowed us to create seamless, personalized customer journeys at scale.
• Dynamic Content & Personalization – Iterable’s powerful segmentation and personalization tools enable us to tailor messaging based on user behavior, preferences, and engagement history, ensuring that every touchpoint feels relevant and valuable.
• AI-Powered Optimization – Features like Send Time Optimization and Predictive Goals help us refine our campaigns by ensuring messages are delivered at the most impactful moments, maximizing engagement and conversions.
• Experimentation – Iterable’s A/B testing and performance analytics allow us to continuously optimize our campaigns, make data-driven decisions, and quickly pivot on what’s working.

These features have not only streamlined our workflows but also allowed us to be more strategic, agile, and customer-centric—ultimately driving stronger engagement and retention for Crexi.

As a consumer, what brings you joy from a brand’s outreach/communication?

• Multi-Channel
• Personalized Content and messaging 
• Not over communicating
• Easy access to the content/goods they’re marketing
• Seamless

What’s the best advice you’ve ever been given?

Water the grass thats beneath your feet, the grass isn’t always greener on the other side.

What’s one thing that can instantly make your day better?

Seeing my 3.5 yr old son laugh