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About Oportun

Oportun (Nasdaq: OPRT) is a mission-driven fintech that puts its 2.2 million members’ financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $17.8 billion in responsible and affordable credit, saved its members more than $2.4 billion in interest and fees, and helped its members save an average of more than $1,800 annually. For more information, visit Oportun.com.

Judy 's Bio

Judy Kaufman is the Director of Engagement Marketing at Oportun, focused on driving customer experiences that offer affordable credit to the people often excluded from the financial mainstream. Her tenacious drive has taken her from her roots in simple email marketing to leading a world-class multichannel customer lifecycle marketing program. Judy’s key strengths are her willingness to dig in and solve any problem, ability to coordinate and work effectively across several partner teams and providing organization for campaigns and customer journeys.

Fun Facts

I’m a PADI Advanced Scuba Diver. Never stop learning and trying new things!
I spent 2 years learning Arabic in the military and now I can only remember a few words. If you don't use it, you lose it!
I’ve lived in 9 different U.S. states. I love experiencing how people live in various parts of the country.

Interview

What brings you joy in your role?

I love the elation that comes along with solving a problem that was deemed impossible. To create a new solution that defies the boundaries that were commonly accepted is to grow as a person and to redefine limitations. That feeling never gets old.

 

How do you stay inspired or motivated in your work?

I stay inspired and motivated by my team. I love being able to collaborate and build on ideas, but also to support each other through sharing human moments, from the minute to the exceptional. We each bring our own unique perspectives and backgrounds to the table, which creates a diverse and entertaining atmosphere that reinvigorates me and gives me a stronger drive to succeed.

 

What tips, tricks, or pieces of advice would give a new Iterable user?

My advice would be to connect with other Iterable users. There are so many ways to configure a custom experience on the platform that there is undoubtedly another method or idea that would prove valuable to embrace. Someone’s creative solution could spark a new approach that would save you effort or improve your communication journeys. The collaboration I’ve seen of Iterable users has been remarkably helpful in my experience.

 

What does customer experience mean to you, and how does Iterable play a role?

Customer experience means that there is a level of thoughtfulness and care that goes into each person’s interactions and communications with a given company. The more that the customer feels like there is a relationship with the company and that they feel heard and understood, the more benefit there is to both the customer and the company. Iterable helps with this because they are constantly seeking new ways to enhance personalization and remove friction points in building this relationship.

 

As a consumer, what brings you joy from a brand’s outreach/communication?

I enjoy it when a brand doesn’t take itself so seriously. Of course, there’s a time and a place for everything, and many brands don’t have the luxury of this option, but being able to relate to customers with a touch of humor or humility goes a long way for me as a consumer.

 

What do you think will be the next big thing in the marketing industry (AI, automation, new channels?)

The next big thing will unsurprisingly be AI. These tools help to process information faster and make decisions quicker, which means there will be less time spent on the setup of operational tasks and more time available for humans to focus on developing empathetic messages that will resonate with their customers.

 

If one song could play every time you entered a meeting, what would it be?

“Something Good Can Work” by Two Door Cinema Club. It’s a happy, motivational song that gives me a smile on my face and a little kick to keep going and make things better. As they say in the lyrics, “you gotta step up your game to make it to the top”

 

If you weren’t a marketer, what would you be?

I’d either be a scientist or an artist. I’d need something to give me new challenges and discoveries, but also give me opportunities to create new things. I guess that’s how I ended up in Marketing – it’s the best of both worlds.