About GlossGenius
GlossGenius is the technology engine powering the self-care industry, offering trusted software to start, run, and grow a salon or spa of any size. As the only platform with workflows that put client and staff relationships first, GlossGenius
makes self-care services better for everyone. From fast online booking to team management, payments and more, GlossGenius enables a seamless experience for businesses, staff, and their clients.
Regan's Bio
Hi, I’m Regan Davis! I’m a data-driven lifecycle marketer with a proven track record of strategically designing, optimizing, and executing growth and lifecycle marketing campaigns that drive brand exposure, customer acquisition, loyalty, and retention. With experience across both B2C and B2B industries, I’ve tackled diverse challenges to create impactful, data-informed campaigns.
I excel at bridging high-level strategy and tactical execution, delivering personalized experiences and crafting marketing strategies that foster meaningful connections between brands and their audiences.
When I’m not diving into marketing campaigns, you’ll find me running — I’ve completed 4 of the 6 World Major Marathons and am always looking for the next race to train for. I also love knitting, playing board games, and catching the latest movies.
Fun Facts
Promotions
Featured Quote
Iterable's Send Time Optimization is effortless and boosts engagement, while cross-channel reach ensures we connect with customers where it matters most.
Interview
What brings you joy in your role?
I love collaborating with cross-functional teams, especially data and product, to test new strategies through lifecycle channels in a low-lift way without requiring engineering support. It’s exciting to extract insights from these experiments and then apply those learnings to enhance the product.
What is a common misconception about your role?
That it’s “just sending emails”.
What does customer experience mean to you, and how does Iterable play a role?
To me, customer experience encompasses every interaction a customer has with a brand, shaping their overall perception and relationship with it. Iterable plays a key role by allowing me to target and engage with customers at various touchpoints, responding to their specific actions in real time to deliver the most relevant and valuable next step in their journey.
What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?
The ability to save commonly used rows in templates has been a game-changer, significantly reducing the time spent on template creation. I’ve also seen success with Send Time Optimization (STO)—it’s easy to activate and has improved engagement rates. Additionally, Iterable’s cross-channel capabilities, spanning email, SMS, push, and in-app messaging, allow us to reach customers where they are, driving higher engagement and conversions.
Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?
Looker and Mixpanel are essential for analyzing data and extracting actionable insights without the need for SQL queries, making data-driven decision-making more accessible. Figma is another must-have for designing assets or leveraging FigJam for brainstorming and collaboration. It enhances both creative and strategic workflows.
What would you like to see brands doing more of? Or less of?
I’d love to see more brands optimizing and personalizing their transactional messages to align with their branding and overall messaging. These touchpoints are often overlooked, yet they present a valuable opportunity to reinforce brand identity and build customer connection while delivering important information. Consistency in messaging, even in transactional emails, can enhance the customer experience and strengthen brand loyalty.
What’s the best advice you’ve ever been given?
Run the mile that you’re in!
What’s one thing that can instantly make your day better?
A fantastic, high quality cup of coffee.
Campaign Portfolio
Milestone Campaigns: Driving 1:1 Personalized Engagement
Objective
GlossGenius aimed to strengthen customer engagement and advocacy by celebrating key business milestones. The goal was to recognize user achievements in a personalized way, encouraging organic word-of-mouth promotion while fostering a deeper sense of community.
Summary
To enhance customer experience, GlossGenius launched milestone campaigns for active subscribers, triggering notifications when users reached significant business achievements. These included hitting a set number of 5-star reviews or accomplishing predefined business goals. Each milestone message was highly personalized, prompting users to screenshot and share their success on social media. To further optimize engagement, GlossGenius leveraged Iterable AI, specifically the Next Best Action feature, to optimize resends and maximize reach.
Results
The campaign successfully increased social media shares, reinforcing brand awareness and community engagement. Through social monitoring, GlossGenius observed a rise in organic word-of-mouth promotion, demonstrating the impact of recognizing user achievements in driving customer advocacy.
Recognizing Achievements and Driving Engagement
GlossGenius launched milestone campaigns to celebrate user accomplishments and encourage organic social sharing. These campaigns trigger personalized notifications and emails when users hit key business goals, such as reaching a specific number of five-star reviews or completing set achievements.
The campaigns feature visually engaging milestone badges with personalized messaging, reinforcing success and prompting users to share their achievements. Real-time push notifications foster motivation and deepen engagement. By encouraging users to screenshot and share their progress, GlossGenius boosts brand awareness and strengthens its community.
