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Lytics

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Customer Data Platform

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Iterable Documentation

About Lytics

Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one marketing programs that their customers welcome.

Lytics and Iterable

Lytics integrates with Iterable to power advanced personalization and recommendation strategies for both content and products across all messaging types supported by Iterable.