There are countless ways to mix and match your user data to personalize the customer journey. Download our guide today to discover where your personalization level sits and how to keep elevating your customer experience.
In 2019, only 40% of marketers reported having a clear personalization strategy and roadmap—puzzling, right? Whether you are a part of that 40% or not, there are always opportunities to take your data and personalization capabilities to the next level.
No matter your level of personalization or your industry, our guide will cover it all. By the end of your read, you’ll have the tools needed to evaluate your current personalization strategy and be prepared to piece it all together for an enhanced, individualized user experience.
User collects actionable data then activates personalization on attributes.
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Marketer does pro-activate personalization with user and event data.
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Marketers can individualize their content, crafting dynamic and rich customer experiences.
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Marketing is like a puzzle. Each piece has its place and every person has their preferences. A great place to start is segmenting your audience based on common behaviors to better understand them. Knowing what message and on which channel increases the chances of your users engaging with your communications. Data collection is the key and Garin can help you break it down and build your segments back up.
Now that you’ve identified your audience, the ideal individualized experience should be a little clearer, making it easier for you to place the pieces and form your campaigns. Guide your customers along in their journey with your brand by designing a map that’s best fit for them and their interests. Ensure that every touchpoint is intentional and meaningful to encourage them as they reach each milestone in the lifecycle journey.
When crafting your campaign it’s very important to know when to interact with your audience. Missing an opportune moment for the user can make your message irrelevant. A completely immersive journey calls for not only the perfect audience and a mapped out flow, but also impeccable timing and a personalized itinerary as well. Show them at the right time, with the right content how your brand curates to them.
Curated content is the final piece to this puzzle. You know from your data how and when you’ll reach your customers. Now, perfect this moment and deliver tailored messaging aligned to your audience’s experience. There’s nothing more impactful than to resonate with content attuned to your user’s preferences and provided when they want it most.
“With Iterable, we’re able to segment customers based on what they want to accomplish, their knowledge level, the importance of scientific data in making their choices, and their openness to ancient and traditional medicines.”
– Anu Verma, Head of Marketing
“Iterable allows us to drive the customer journey in a completely different way than we were able to before. Centralizing in-app messaging, push messaging, and email on one platform, with a unified customer profile view, enables us to seamlessly engage across our digital and physical universe. With all our data in one place, we can strategically drive lifetime value.”
– Brian Schmidt Director, CRM & Retention
“For a lean team like ours, the ability to create campaigns that personalize on a massive scale—for millions of users—is a must-have. That’s what Iterable gives us.”
– Nora Soza Sr. Program Manager, Customer Success Operations
From the marketer’s perspective, the personalization puzzle means utilizing your data, technology, and creativity to put the pieces together for each member of your audience. This can be a daunting task, but you don’t have to go it alone. Download our guide today to set your personalization campaigns up for success.
