CROSS-CHANNEL MARKETING
Articles
Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.
Cross-Channel Marketing
General Articles (View all)
CROSS-CHANNEL MARKETING
Geofencing: What is It & What is It Used For?
CROSS-CHANNEL MARKETING
SMS Opt-In and Opt-Out Rules: What to Include
CROSS-CHANNEL MARKETING
Why are Email Unsubscribe Options Important?
CROSS-CHANNEL MARKETING
Nurture Campaigns: What Are They?
CROSS-CHANNEL MARKETING
Cart Abandonment: Abandoned Cart Strategies & Tips
CROSS-CHANNEL MARKETING
Onboarding Email Sequences: What Are They?
CROSS-CHANNEL MARKETING
What is a Welcome Email? - Tips & Best Practices
CROSS-CHANNEL MARKETING
What Is An Onboarding Email & Tips on Writing Them
CROSS-CHANNEL MARKETING
Email Nurture Campaign: What Is It?
CROSS-CHANNEL MARKETING
What is Cross-Channel Campaign Management?
CROSS-CHANNEL MARKETING
How to Create an Email Personalization Strategy
CROSS-CHANNEL MARKETING
Email Personalization: What Are Personalized Emails?
CROSS-CHANNEL MARKETING
Mobile Marketing Platforms: What Are They?
CROSS-CHANNEL MARKETING
What Are Mobile Marketing & SMS Marketing?
CROSS-CHANNEL MARKETING
Mobile Marketing Tips for Increased Engagement
CROSS-CHANNEL MARKETING
Increasing Engagement in Email Marketing Campaigns
CROSS-CHANNEL MARKETING
How to Create a Cross-Channel Marketing Campaign
CROSS-CHANNEL MARKETING
Cross-Channel Marketing: A Beginner's Guide
CROSS-CHANNEL MARKETING
What is a Promotional Email?
Email Marketing (View all)
EMAIL MARKETING
What Are Email Templates & 3 Email Template Types
EMAIL MARKETING
Why are Email Unsubscribe Options Important?
EMAIL MARKETING
Nurture Campaigns: What Are They?
EMAIL MARKETING
Cart Abandonment: Abandoned Cart Strategies & Tips
EMAIL MARKETING
Onboarding Email Sequences: What Are They?
EMAIL MARKETING
What is a Welcome Email? - Tips & Best Practices
EMAIL MARKETING
What Is An Onboarding Email & Tips on Writing Them
EMAIL MARKETING
Email Nurture Campaign: What Is It?
EMAIL MARKETING
How to Create an Email Personalization Strategy
EMAIL MARKETING
Email Personalization: What Are Personalized Emails?
EMAIL MARKETING
Increasing Engagement in Email Marketing Campaigns
EMAIL MARKETING
What is a Promotional Email?
EMAIL MARKETING
How to Create an Email Marketing Strategy (for Beginners)
EMAIL MARKETING
What is an Email Marketing Strategy?
EMAIL MARKETING
What is an Email Autoresponder?
EMAIL MARKETING
Email Service Provider: What is an ESP?
EMAIL MARKETING
What is an Email Service Provider (ESP)?
EMAIL MARKETING
Transactional Emails: How to Write Them
EMAIL MARKETING
What Are Transactional Emails?
EMAIL MARKETING
A/B Testing: What Is It & A/B Testing Examples
Mobile Marketing/SMS (View all)
MOBILE MARKETING/SMS
Geofencing: What is It & What is It Used For?
MOBILE MARKETING/SMS
SMS Opt-In and Opt-Out Rules: What to Include
MOBILE MARKETING/SMS
Mobile Marketing Platforms: What Are They?
MOBILE MARKETING/SMS
What Are Mobile Marketing & SMS Marketing?
MOBILE MARKETING/SMS
Mobile Marketing Tips for Increased Engagement
MOBILE MARKETING/SMS
Deep Links: What Are They & What Do They Do?
MOBILE MARKETING/SMS
Push Notification Marketing: What It Is & How It Works
MOBILE MARKETING/SMS
Rich Push Notifications: What Are They?
MOBILE MARKETING/SMS
Location-Based Marketing: What It Is and How It Works
Customer Experience
General Articles (View all)
CUSTOMER EXPERIENCE
Customer Loyalty Programs & How to Build One
CUSTOMER EXPERIENCE
What is Bottom of the Funnel Marketing?
CUSTOMER EXPERIENCE
Mid-Funnel Marketing: What Is It?
CUSTOMER EXPERIENCE
Top of Funnel Marketing: What It Is & Tips
CUSTOMER EXPERIENCE
What is a Marketing Workflow?
CUSTOMER EXPERIENCE
Customer Sentiment Analysis: What Is It?
CUSTOMER EXPERIENCE
Touchpoint Marketing: Digital Marketing Touchpoints
CUSTOMER EXPERIENCE
What is a Customer Marketing Funnel?
CUSTOMER EXPERIENCE
Customer Referral Marketing: What Is It?
CUSTOMER EXPERIENCE
What is Brand Authenticity?
CUSTOMER EXPERIENCE
Inbound Marketing vs. Outbound Marketing
CUSTOMER EXPERIENCE
What is a Marketing Persona?
CUSTOMER EXPERIENCE
How to Create a Unified Customer Experience
CUSTOMER EXPERIENCE
What is a Customer Data Platform (CDP)?
CUSTOMER EXPERIENCE
What is Customer Engagement Marketing?
CUSTOMER EXPERIENCE
How to Create a Customer Engagement Strategy
CUSTOMER EXPERIENCE
What is Customer Engagement?
CUSTOMER EXPERIENCE
How to Build a Customer Relationship
CUSTOMER EXPERIENCE
What is Customer Relationship Management (CRM)?
CUSTOMER EXPERIENCE
What is Dynamic Content?
Growth Marketing (View all)
GROWTH MARKETING
Mid-Funnel Marketing: What Is It?
GROWTH MARKETING
Customer Referral Marketing: What Is It?
GROWTH MARKETING
Inbound Marketing vs. Outbound Marketing
GROWTH MARKETING
What is Digital Transformation?
GROWTH MARKETING
How to Minimize Customer Churn
GROWTH MARKETING
What is a Single Source of Truth (SSOT)?
Personalization (View all)
PERSONALIZATION
What is Bottom of the Funnel Marketing?
PERSONALIZATION
What is a Marketing Workflow?
PERSONALIZATION
Customer Sentiment Analysis: What Is It?
PERSONALIZATION
What is a Marketing Persona?
PERSONALIZATION
What is Dynamic Content?
PERSONALIZATION
Market Segmentation: What Is It?
PERSONALIZATION
Real-Time Personalization: What It Is & How It Works
PERSONALIZATION
What is a 360-Degree Customer View?
PERSONALIZATION
What is Customer Segmentation?
Customer Engagement (View all)
CUSTOMER ENGAGEMENT
Customer Loyalty Programs & How to Build One
CUSTOMER ENGAGEMENT
Top of Funnel Marketing: What It Is & Tips
CUSTOMER ENGAGEMENT
Touchpoint Marketing: Digital Marketing Touchpoints
CUSTOMER ENGAGEMENT
What is a Customer Marketing Funnel?
CUSTOMER ENGAGEMENT
What is Brand Authenticity?
CUSTOMER ENGAGEMENT
How to Create a Unified Customer Experience
CUSTOMER ENGAGEMENT
What is a Customer Data Platform (CDP)?
CUSTOMER ENGAGEMENT
What is Customer Engagement Marketing?
CUSTOMER ENGAGEMENT
How to Create a Customer Engagement Strategy
CUSTOMER ENGAGEMENT
What is Customer Engagement?
CUSTOMER ENGAGEMENT
How to Build a Customer Relationship
CUSTOMER ENGAGEMENT
What is Customer Relationship Management (CRM)?
CUSTOMER ENGAGEMENT
What is Retention Marketing?
CUSTOMER ENGAGEMENT
What is Frequency Capping?
CUSTOMER ENGAGEMENT
Lifecycle Marketing: Stages in the Marketing Lifecycle
CUSTOMER ENGAGEMENT
Customer Journey Mapping: What It Is & Key Stages
CUSTOMER ENGAGEMENT