CUSTOMER EXPERIENCE
General Articles
Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.
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What is Bottom of the Funnel Marketing?
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Mid-Funnel Marketing: What Is It?
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Top of Funnel Marketing: What It Is & Tips
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What is a Marketing Workflow?
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Customer Sentiment Analysis: What Is It?
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Touchpoint Marketing: Digital Marketing Touchpoints
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What is a Customer Marketing Funnel?
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Customer Referral Marketing: What Is It?
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What is Brand Authenticity?
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Inbound Marketing vs. Outbound Marketing
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What is a Marketing Persona?
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How to Create a Unified Customer Experience
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What is a Customer Data Platform (CDP)?
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What is Customer Engagement Marketing?
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How to Create a Customer Engagement Strategy
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What is Customer Engagement?
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How to Build a Customer Relationship
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What is Customer Relationship Management (CRM)?
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What is Dynamic Content?
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What is Retention Marketing?
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What is Digital Transformation?
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What is Frequency Capping?
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Market Segmentation: What Is It?
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How to Minimize Customer Churn
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Lifecycle Marketing: Stages in the Marketing Lifecycle
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Customer Journey Mapping: What It Is & Key Stages
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Real-Time Personalization: What It Is & How It Works
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What is a Single Source of Truth (SSOT)?
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What is a 360-Degree Customer View?
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What is Customer Segmentation?
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