CUSTOMER EXPERIENCE
Customer Experience
Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.
General Articles (View all)
CUSTOMER EXPERIENCE
What is Bottom of the Funnel Marketing?
CUSTOMER EXPERIENCE
Mid-Funnel Marketing: What Is It?
CUSTOMER EXPERIENCE
Top of Funnel Marketing: What It Is & Tips
CUSTOMER EXPERIENCE
What is a Marketing Workflow?
CUSTOMER EXPERIENCE
Customer Sentiment Analysis: What Is It?
CUSTOMER EXPERIENCE
Touchpoint Marketing: Digital Marketing Touchpoints
CUSTOMER EXPERIENCE
What is a Customer Marketing Funnel?
CUSTOMER EXPERIENCE
Customer Referral Marketing: What Is It?
CUSTOMER EXPERIENCE
What is Brand Authenticity?
CUSTOMER EXPERIENCE
Inbound Marketing vs. Outbound Marketing
CUSTOMER EXPERIENCE
What is a Marketing Persona?
CUSTOMER EXPERIENCE
How to Create a Unified Customer Experience
CUSTOMER EXPERIENCE
What is a Customer Data Platform (CDP)?
CUSTOMER EXPERIENCE
What is Customer Engagement Marketing?
CUSTOMER EXPERIENCE
How to Create a Customer Engagement Strategy
CUSTOMER EXPERIENCE
What is Customer Engagement?
CUSTOMER EXPERIENCE
How to Build a Customer Relationship
CUSTOMER EXPERIENCE
What is Customer Relationship Management (CRM)?
CUSTOMER EXPERIENCE
What is Dynamic Content?
Growth Marketing (View all)
GROWTH MARKETING
Mid-Funnel Marketing: What Is It?
GROWTH MARKETING
Customer Referral Marketing: What Is It?
GROWTH MARKETING
Inbound Marketing vs. Outbound Marketing
GROWTH MARKETING
What is Digital Transformation?
GROWTH MARKETING
How to Minimize Customer Churn
GROWTH MARKETING
What is a Single Source of Truth (SSOT)?
Personalization (View all)
PERSONALIZATION
What is Bottom of the Funnel Marketing?
PERSONALIZATION
What is a Marketing Workflow?
PERSONALIZATION
Customer Sentiment Analysis: What Is It?
PERSONALIZATION
What is a Marketing Persona?
PERSONALIZATION
What is Dynamic Content?
PERSONALIZATION
Market Segmentation: What Is It?
PERSONALIZATION
Real-Time Personalization: What It Is & How It Works
PERSONALIZATION
What is a 360-Degree Customer View?
PERSONALIZATION
What is Customer Segmentation?
Customer Engagement (View all)
CUSTOMER ENGAGEMENT
Customer Loyalty Programs & How to Build One
CUSTOMER ENGAGEMENT
Top of Funnel Marketing: What It Is & Tips
CUSTOMER ENGAGEMENT
Touchpoint Marketing: Digital Marketing Touchpoints
CUSTOMER ENGAGEMENT
What is a Customer Marketing Funnel?
CUSTOMER ENGAGEMENT
What is Brand Authenticity?
CUSTOMER ENGAGEMENT
How to Create a Unified Customer Experience
CUSTOMER ENGAGEMENT
What is a Customer Data Platform (CDP)?
CUSTOMER ENGAGEMENT
What is Customer Engagement Marketing?
CUSTOMER ENGAGEMENT
How to Create a Customer Engagement Strategy
CUSTOMER ENGAGEMENT
What is Customer Engagement?
CUSTOMER ENGAGEMENT
How to Build a Customer Relationship
CUSTOMER ENGAGEMENT
What is Customer Relationship Management (CRM)?
CUSTOMER ENGAGEMENT
What is Retention Marketing?
CUSTOMER ENGAGEMENT
What is Frequency Capping?
CUSTOMER ENGAGEMENT
Lifecycle Marketing: Stages in the Marketing Lifecycle
CUSTOMER ENGAGEMENT
Customer Journey Mapping: What It Is & Key Stages
CUSTOMER ENGAGEMENT