CROSS-CHANNEL MARKETING
Cross-Channel Marketing
Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.
General Articles (View all)
CROSS-CHANNEL MARKETING
What is Geofencing?
CROSS-CHANNEL MARKETING
SMS Opt-Out and Opt-In Rules: Should You Include These Options?
CROSS-CHANNEL MARKETING
Why are Email Unsubscribe Options Important?
CROSS-CHANNEL MARKETING
What is a Nurture Campaign?
CROSS-CHANNEL MARKETING
Cart Abandonment: Strategies & Tips
CROSS-CHANNEL MARKETING
What is an Onboarding Email Sequence?
CROSS-CHANNEL MARKETING
What is a Welcome Email? (Tips and Best Practices)
CROSS-CHANNEL MARKETING
How to Write an Onboarding Email for New Customers
CROSS-CHANNEL MARKETING
What is an Email Nurture Campaign? (Beginner's Guide)
CROSS-CHANNEL MARKETING
What is Cross-Channel Campaign Management?
CROSS-CHANNEL MARKETING
How to Create an Email Personalization Strategy
CROSS-CHANNEL MARKETING
What is Email Personalization?
CROSS-CHANNEL MARKETING
What is a Mobile Marketing Platform?
CROSS-CHANNEL MARKETING
What is SMS Marketing?
CROSS-CHANNEL MARKETING
How to Increase Customer Engagement in Mobile Marketing
CROSS-CHANNEL MARKETING
How to Increase Customer Engagement in Email Marketing
CROSS-CHANNEL MARKETING
How to Create a Cross-Channel Marketing Campaign
CROSS-CHANNEL MARKETING
Beginner’s Guide to Cross-Channel Marketing
CROSS-CHANNEL MARKETING
What is a Promotional Email?
Email Marketing (View all)
EMAIL MARKETING
What is an Email Template in Digital Marketing?
EMAIL MARKETING
Why are Email Unsubscribe Options Important?
EMAIL MARKETING
What is a Nurture Campaign?
EMAIL MARKETING
Cart Abandonment: Strategies & Tips
EMAIL MARKETING
What is an Onboarding Email Sequence?
EMAIL MARKETING
What is a Welcome Email? (Tips and Best Practices)
EMAIL MARKETING
How to Write an Onboarding Email for New Customers
EMAIL MARKETING
What is an Email Nurture Campaign? (Beginner's Guide)
EMAIL MARKETING
How to Create an Email Personalization Strategy
EMAIL MARKETING
What is Email Personalization?
EMAIL MARKETING
How to Increase Customer Engagement in Email Marketing
EMAIL MARKETING
What is a Promotional Email?
EMAIL MARKETING
How to Create an Email Marketing Strategy (for Beginners)
EMAIL MARKETING
What is an Email Marketing Strategy?
EMAIL MARKETING
What is an Email Autoresponder?
EMAIL MARKETING
What is an Email Marketing Service Provider?
EMAIL MARKETING
What is an Email Service Provider (ESP)?
EMAIL MARKETING
Transactional Email Examples & Tips
EMAIL MARKETING
What Are Transactional Emails?
EMAIL MARKETING
What is A/B Testing? A Guide With Examples
Mobile Marketing/SMS (View all)
MOBILE MARKETING/SMS
What is Geofencing?
MOBILE MARKETING/SMS
SMS Opt-Out and Opt-In Rules: Should You Include These Options?
MOBILE MARKETING/SMS
What is a Mobile Marketing Platform?
MOBILE MARKETING/SMS
What is SMS Marketing?
MOBILE MARKETING/SMS
How to Increase Customer Engagement in Mobile Marketing
MOBILE MARKETING/SMS
What Are Deep Links?
MOBILE MARKETING/SMS
What is Push Notification Marketing (and How Does it Work?)
MOBILE MARKETING/SMS
What Are Rich Push Notifications?
MOBILE MARKETING/SMS