CROSS-CHANNEL MARKETING
General Articles
Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.
CROSS-CHANNEL MARKETING
Geofencing: What is It & What is It Used For?
CROSS-CHANNEL MARKETING
SMS Opt-In and Opt-Out Rules: What to Include
CROSS-CHANNEL MARKETING
Why are Email Unsubscribe Options Important?
CROSS-CHANNEL MARKETING
Nurture Campaigns: What Are They?
CROSS-CHANNEL MARKETING
Cart Abandonment: Abandoned Cart Strategies & Tips
CROSS-CHANNEL MARKETING
Onboarding Email Sequences: What Are They?
CROSS-CHANNEL MARKETING
What is a Welcome Email? - Tips & Best Practices
CROSS-CHANNEL MARKETING
What Is An Onboarding Email & Tips on Writing Them
CROSS-CHANNEL MARKETING
Email Nurture Campaign: What Is It?
CROSS-CHANNEL MARKETING
What is Cross-Channel Campaign Management?
CROSS-CHANNEL MARKETING
How to Create an Email Personalization Strategy
CROSS-CHANNEL MARKETING
Email Personalization: What Are Personalized Emails?
CROSS-CHANNEL MARKETING
Mobile Marketing Platforms: What Are They?
CROSS-CHANNEL MARKETING
What Are Mobile Marketing & SMS Marketing?
CROSS-CHANNEL MARKETING
Mobile Marketing Tips for Increased Engagement
CROSS-CHANNEL MARKETING
Increasing Engagement in Email Marketing Campaigns
CROSS-CHANNEL MARKETING
How to Create a Cross-Channel Marketing Campaign
CROSS-CHANNEL MARKETING
Cross-Channel Marketing: A Beginner's Guide
CROSS-CHANNEL MARKETING
What is a Promotional Email?
CROSS-CHANNEL MARKETING
How to Create an Email Marketing Strategy (for Beginners)
CROSS-CHANNEL MARKETING
What is an Email Marketing Strategy?
CROSS-CHANNEL MARKETING
What is an Email Autoresponder?
CROSS-CHANNEL MARKETING
Email Service Provider: What is an ESP?
CROSS-CHANNEL MARKETING
What is an Email Service Provider (ESP)?
CROSS-CHANNEL MARKETING
Transactional Emails: How to Write Them
CROSS-CHANNEL MARKETING
What Are Transactional Emails?
CROSS-CHANNEL MARKETING
A/B Testing: What Is It & A/B Testing Examples
CROSS-CHANNEL MARKETING
Deep Links: What Are They & What Do They Do?
CROSS-CHANNEL MARKETING
What is Centralized Data?
CROSS-CHANNEL MARKETING
What is a Triggered Message?
CROSS-CHANNEL MARKETING
What is Email Targeting?
CROSS-CHANNEL MARKETING
What is Email Marketing?
CROSS-CHANNEL MARKETING
How to Build a Marketing Automation Strategy
CROSS-CHANNEL MARKETING
Omnichannel vs. Multi-Channel Marketing: Key Differences
CROSS-CHANNEL MARKETING
What is Channel Optimization?
CROSS-CHANNEL MARKETING
IP Warming: What Is It?
CROSS-CHANNEL MARKETING
Push Notification Marketing: What It Is & How It Works
CROSS-CHANNEL MARKETING
Rich Push Notifications: What Are They?
CROSS-CHANNEL MARKETING
Email Drip Campaigns: What is a Drip Campaign?
CROSS-CHANNEL MARKETING
Customer Data Platform & CDP Marketing
CROSS-CHANNEL MARKETING