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Cross-Channel Marketing

Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.

General Articles (View all)

What Are Email Templates & 3 Email Template Types

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What Are Email Templates & 3 Email Template Types"/>

CROSS-CHANNEL MARKETING

What Are Email Templates & 3 Email Template Types

Geofencing: What is It & What is It Used For?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="Geofencing: What is It & What is It Used For?"/>

CROSS-CHANNEL MARKETING

Geofencing: What is It & What is It Used For?

SMS Opt-In and Opt-Out Rules: What to Include

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="SMS Opt-In and Opt-Out Rules: What to Include"/>

CROSS-CHANNEL MARKETING

SMS Opt-In and Opt-Out Rules: What to Include

Why are Email Unsubscribe Options Important?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Why are Email Unsubscribe Options Important?"/>

CROSS-CHANNEL MARKETING

Why are Email Unsubscribe Options Important?

Nurture Campaigns: What Are They?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Nurture Campaigns: What Are They?"/>

CROSS-CHANNEL MARKETING

Nurture Campaigns: What Are They?

Cart Abandonment: Abandoned Cart Strategies & Tips

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Cart Abandonment: Abandoned Cart Strategies & Tips"/>

CROSS-CHANNEL MARKETING

Cart Abandonment: Abandoned Cart Strategies & Tips

Onboarding Email Sequences: What Are They?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Onboarding Email Sequences: What Are They?"/>

CROSS-CHANNEL MARKETING

Onboarding Email Sequences: What Are They?

What is a Welcome Email? - Tips & Best Practices

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is a Welcome Email? - Tips & Best Practices"/>

CROSS-CHANNEL MARKETING

What is a Welcome Email? - Tips & Best Practices

What Is An Onboarding Email & Tips on Writing Them

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What Is An Onboarding Email & Tips on Writing Them"/>

CROSS-CHANNEL MARKETING

What Is An Onboarding Email & Tips on Writing Them

Email Nurture Campaign: What Is It?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Email Nurture Campaign: What Is It?"/>

CROSS-CHANNEL MARKETING

Email Nurture Campaign: What Is It?

What is Cross-Channel Campaign Management?

CROSS-CHANNEL MARKETING

What is Cross-Channel Campaign Management?

How to Create an Email Personalization Strategy

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="How to Create an Email Personalization Strategy"/>

CROSS-CHANNEL MARKETING

How to Create an Email Personalization Strategy

Email Personalization: What Are Personalized Emails?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Email Personalization: What Are Personalized Emails?"/>

CROSS-CHANNEL MARKETING

Email Personalization: What Are Personalized Emails?

Mobile Marketing Platforms: What Are They?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="Mobile Marketing Platforms: What Are They?"/>

CROSS-CHANNEL MARKETING

Mobile Marketing Platforms: What Are They?

What Are Mobile Marketing & SMS Marketing?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="What Are Mobile Marketing & SMS Marketing?"/>

CROSS-CHANNEL MARKETING

What Are Mobile Marketing & SMS Marketing?

Mobile Marketing Tips for Increased Engagement

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="Mobile Marketing Tips for Increased Engagement"/>

CROSS-CHANNEL MARKETING

Mobile Marketing Tips for Increased Engagement

Increasing Engagement in Email Marketing Campaigns

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Increasing Engagement in Email Marketing Campaigns"/>

CROSS-CHANNEL MARKETING

Increasing Engagement in Email Marketing Campaigns

How to Create a Cross-Channel Marketing Campaign

CROSS-CHANNEL MARKETING

How to Create a Cross-Channel Marketing Campaign

Cross-Channel Marketing: A Beginner's Guide

CROSS-CHANNEL MARKETING

Cross-Channel Marketing: A Beginner's Guide

What is a Promotional Email?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is a Promotional Email?"/>

CROSS-CHANNEL MARKETING

What is a Promotional Email?

Email Marketing (View all)

What Are Email Templates & 3 Email Template Types

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What Are Email Templates & 3 Email Template Types"/>

EMAIL MARKETING

What Are Email Templates & 3 Email Template Types

Why are Email Unsubscribe Options Important?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Why are Email Unsubscribe Options Important?"/>

EMAIL MARKETING

Why are Email Unsubscribe Options Important?

Nurture Campaigns: What Are They?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Nurture Campaigns: What Are They?"/>

EMAIL MARKETING

Nurture Campaigns: What Are They?

Cart Abandonment: Abandoned Cart Strategies & Tips

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Cart Abandonment: Abandoned Cart Strategies & Tips"/>

EMAIL MARKETING

Cart Abandonment: Abandoned Cart Strategies & Tips

Onboarding Email Sequences: What Are They?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Onboarding Email Sequences: What Are They?"/>

EMAIL MARKETING

Onboarding Email Sequences: What Are They?

What is a Welcome Email? - Tips & Best Practices

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is a Welcome Email? - Tips & Best Practices"/>

EMAIL MARKETING

What is a Welcome Email? - Tips & Best Practices

What Is An Onboarding Email & Tips on Writing Them

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What Is An Onboarding Email & Tips on Writing Them"/>

EMAIL MARKETING

What Is An Onboarding Email & Tips on Writing Them

Email Nurture Campaign: What Is It?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Email Nurture Campaign: What Is It?"/>

EMAIL MARKETING

Email Nurture Campaign: What Is It?

How to Create an Email Personalization Strategy

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="How to Create an Email Personalization Strategy"/>

EMAIL MARKETING

How to Create an Email Personalization Strategy

Email Personalization: What Are Personalized Emails?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Email Personalization: What Are Personalized Emails?"/>

EMAIL MARKETING

Email Personalization: What Are Personalized Emails?

Increasing Engagement in Email Marketing Campaigns

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Increasing Engagement in Email Marketing Campaigns"/>

EMAIL MARKETING

Increasing Engagement in Email Marketing Campaigns

What is a Promotional Email?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is a Promotional Email?"/>

EMAIL MARKETING

What is a Promotional Email?

How to Create an Email Marketing Strategy (for Beginners)

EMAIL MARKETING

How to Create an Email Marketing Strategy (for Beginners)

What is an Email Marketing Strategy?

EMAIL MARKETING

What is an Email Marketing Strategy?

What is an Email Autoresponder?

EMAIL MARKETING

What is an Email Autoresponder?

Email Service Provider: What is an ESP?

EMAIL MARKETING

Email Service Provider: What is an ESP?

What is an Email Service Provider (ESP)?

EMAIL MARKETING

What is an Email Service Provider (ESP)?

Transactional Emails: How to Write Them

EMAIL MARKETING

Transactional Emails: How to Write Them

What Are Transactional Emails?

EMAIL MARKETING

What Are Transactional Emails?

A/B Testing: What Is It & A/B Testing Examples

EMAIL MARKETING

A/B Testing: What Is It & A/B Testing Examples

Mobile Marketing/SMS (View all)

Geofencing: What is It & What is It Used For?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="Geofencing: What is It & What is It Used For?"/>

MOBILE MARKETING/SMS

Geofencing: What is It & What is It Used For?

SMS Opt-In and Opt-Out Rules: What to Include

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="SMS Opt-In and Opt-Out Rules: What to Include"/>

MOBILE MARKETING/SMS

SMS Opt-In and Opt-Out Rules: What to Include

Mobile Marketing Platforms: What Are They?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="Mobile Marketing Platforms: What Are They?"/>

MOBILE MARKETING/SMS

Mobile Marketing Platforms: What Are They?

What Are Mobile Marketing & SMS Marketing?

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="What Are Mobile Marketing & SMS Marketing?"/>

MOBILE MARKETING/SMS

What Are Mobile Marketing & SMS Marketing?

Mobile Marketing Tips for Increased Engagement

<img class="article-card-image" src="https://iterable.com/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="Mobile Marketing Tips for Increased Engagement"/>

MOBILE MARKETING/SMS

Mobile Marketing Tips for Increased Engagement

Deep Links: What Are They & What Do They Do?

MOBILE MARKETING/SMS

Deep Links: What Are They & What Do They Do?

Push Notification Marketing: What It Is & How It Works

MOBILE MARKETING/SMS

Push Notification Marketing: What It Is & How It Works

Rich Push Notifications: What Are They?

MOBILE MARKETING/SMS

Rich Push Notifications: What Are They?

Location-Based Marketing: What It Is and How It Works

MOBILE MARKETING/SMS

Location-Based Marketing: What It Is and How It Works

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