Forrester’s Total Economic Impact™ study examines Iterable’s financial impact on a marketing organization and the potential return on investment (ROI) by deploying Iterable.

Iterable’s truly cross-channel solution enables marketers to reduce dependencies on engineering and drive increased engagement and revenue through personalization and multi-channel campaigns.

• Using Iterable increased abandoned shopping cart recovery by 20%
• Switching to Iterable resulted in a 15% YoY increase in the number of messages sent
• Investing in Iterable yielded a 700% ROI due to increased revenue