A powerful growth marketing strategy involves selecting platforms to collect rich behavioral data and create better messaging for your multi-channel campaigns.

In this guide, Iterable has partnered with Segment to assist your decision-making when developing your growth marketing stack.

Here’s what you’ll find inside:

• How to optimize your marketing campaigns across all channels
• How to leverage customer data to understand down-funnel behavior
• How Iterable and Segment’s joint solution can meet your needs