The Iterable Expie Awards

Marketing isn’t just a skill; it’s a mindset. It’s about embracing change, pushing boundaries, and turning ideas into impactful realities. Some marketers embody this spirit exceptionally, fearlessly trying new strategies, speaking up for innovative approaches, and turning mistakes into valuable lessons. Best of all, they deliver remarkable customer experiences through their efforts.

The Next-Gen Innovators Award recognizes three individual marketers—each with a unique profile:

• The Dreamer: Next-gen Dreamers think big and love a good brainstorming session. They are visionaries with an eye on the future, always looking for growth opportunities for their teams and the business at large. They strive for innovation in strategy, changing the way we connect with customers.
• The Builder: Next-gen Builders develop the foundation upon which everything is possible. They solve problems at their onset to help mitigate future problems and empower those around them to succeed. They find new and innovative ways to solve problems and build experiences with data.
• The Maker: Next-gen Makers are creators and storytellers to their core. They collect insights and information from multiple sources and foster lasting relationships with their audiences. They bring innovation to life through creative campaign execution, delivering engaging experiences.

Whether you’re at the beginning of your marketing career or an industry veteran, we want to highlight the innovators who aren’t afraid to stray from “the way things have always been.”

Does this sound like you or someone you work with? To apply, tell us what makes you or your nominee a Next-Gen Innovator.  Metrics that speak to the success of the applicant’s highlighted marketing campaigns and endorsements from colleagues are encouraged.

Winners to be announced at Activate Summit on Wednesday, May 1st! 

AI is making the lives of marketers not only easier but more efficient. Gone are the days of being worried about being replaced by robots. Top marketers are embracing the benefits Iterable’s AI Suite has to offer. The Best AI-Powered Customer Experience award recognizes those marketers who have grabbed AI by the horns and used tools like Iterable’s Brand Affinity™, Send Time Optimization (STO), Copy Assist, and more—throughout the entire customer journey.

Be descriptive in your application for Best AI-Powered Customer Experience by detailing the examples you are highlighting, your goals or KPIs, the channels and tools that you leveraged, and any success metrics or highlights.

Congratulations to the finalists! 

Have you switched to Iterable from another platform in the past year? This award celebrates the team that embraced adaptation, revision, and change by making the switch to Iterable. This team hit the ground running and has a success story that will inspire and excite others looking to do the same.

Here’s what we’re looking for in your application:

• The decision to switch: Provide insights into why your team decided to make the transition to Iterable. What challenges or opportunities led to this pivotal decision?
• Migration experience: Share your experiences during the migration process. Discuss the strategies your team employed to ensure a seamless transition.
• Measurable success & overall impact: Highlight the tangible results and successes achieved since adopting Iterable. Whether it’s increased engagement, enhanced customer experiences, or a positive impact to your business’s revenue, showcase the quantitative impact of your switch.

Your story has the potential to inspire others who are considering a similar switch. We encourage you to share your compelling journey with us, and together, let’s celebrate the power of transformation.

Congratulations to the finalists! 

Marketers today have access to more data than ever before but also have to stand out amidst hundreds of messages for each consumer every day.

The Most Individualized Customer Experience award celebrates the brands that are able to activate their data in unique ways that drive individualized experiences for customers at scale.

From data management efficiencies to more personalized recommendations and beyond, showcase how you’ve used Iterable features to activate your data in a way that connects with customers like you actually know them. Describe how your team is leveraging data in an innovative way to transform static campaigns into dynamic, real-time journeys at scale.

Congratulations to the finalists! 

Consumer messaging is, more often than not, inconsistent across channels. Many consumers receive a fragmented experience as they engage with a brand across multiple channels. That’s what makes individualization and cross-channel communication essential in today’s market.

The Best Use of Cross-Channel Marketing award celebrates Iterable customers who are making every interaction part of a holistic cross-channel experience by leveraging multiple channels throughout the customer journey, such as SMS, push, in-app, embedded messaging, and more, to enhance their brand’s reach and engagement.

Describe how your company is using Iterable to create a harmonized cross-channel experience. From integrating data from multiple sources to identifying the preferred channel for each consumer, highlight how your team is making their interactions with your brand frictionless across various channels at every stage of the customer journey.

Congratulations to the finalists!