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Activate North America

Activate North America: Execution Track Sneak Peek

Activate Summit North America kicks off in less than a month—can you believe it? From September 7-9, Activate Summit North America will take place in the tech capital of the world: San Francisco. We’re looking forward to bringing together marketing professionals from near and far to share experiences, ask questions, and gather insights.

Like we mentioned in our strategy track sneak peek, this year we offer not one, not two, but three session tracks, chock full of actionable takeaways for better strategies, stronger execution, and continued professional development.

To give you an idea of what to expect, we’re providing a sneak peek at some of the sessions (can’t spill all the secrets! Come see them in person.) each track will include. To give you a taste of the other sessions at the conference, we’re giving you a sneak peek at the execution track.

But first…we have some big news!

Not registered yet? There’s still time. Register now to join us in San Francisco at Activate Summit North America.

Celebrity Keynote

It’s happening! Nicole Byer, comedian, TV host, podcast host, actor, and more, is coming to the Activate stage as our keynote speaker. We could not be more excited to have Nicole join our already incredible list of speakers. Join Nicole as she opens day two of Activate and shares the stories of how her career of bringing joy to audiences has evolved over the years.

Great if you’re interested in: getting a giggle and understanding the importance of creating joy.

Product Keynote & Showcase

We’re bringing you oodles of new Iterable updates! Bela Stepanova, Iterable’s Senior VP of Product Management, and members of the Product team will review the latest innovations and enhancements to the Iterable platform. This includes a first look at Iterable’s new AI Optimization Get ready to dive into how our newest products and features make joyful, individualized communications that power growth.

Great if you’re interested in: learning more about the Iterable platform now and where it’s going in the future.

The Execution Track: Tapping Into the Tactical

The sessions in the execution track cover more of the nitty-gritty details of executing marketing campaigns. We’ve named this track “Tapping Into the Tactical” because these sessions will get you more familiar with the technology behind the strategies. Marketers from a variety of industries and brands will share how they use Iterable to deliver individualized customer experiences. In our Dreamers, Builders, and Makers framework, this strategy track aligns best with the Builders. Creators and innovators will want to attend these sessions.

How to Build Flexible, Effective Notification Preferences for Any Audience, at Any Time

Neil Wainwright, CEO and Founder of UpHabit, will explore Iterable’s extensive server APIs. With a focus on notification preferences, Neil walks through the mobile and engineering backend that allows the team at UpHabit to adjust notifications in real-time and have them instantly updated for users across the globe.

Great if you’re interested in: the technical aspects of notifications preferences and the importance of real-time adjustments.

Technical and Organizational Strategies for Successfully Implementing Iterable

Brian Schmidt, VP of Acquisition and Retention at ReserveBar, will take the Activate stage to talk about implementing Iterable. As a long-time user of Iterable, Brian has experience with the platform in a variety of industries and with numerous brands. He’ll discuss not only what’s required for implementation, but also which pitfalls to avoid, and how to get buy-in from all players involved. Discover new ways of thinking about implementing Iterable to ensure technological and organizational success.

Great if you’re interested in: learning more about the Iterable platform, especially if you’re a new user.

Get in the Game: Level Up Your Player Experiences With Personalized Customer Journeys

Rachel Kamel, Director of Growth at NCSoft, will take you on a detailed gaming journey. She’s going to cover how her team uses Iterable, with a focus on journey building. In this session you’ll learn about triggers, workflows, and how rich player data can help build customer journeys that follow each player’s progression and gameplay habits. Get the inside scoop on how her team optimizes customer lifecycles by sharing personalized content at exactly the right time.

Great if you’re interested in: journey building using automated, triggered events to create individualized experiences.

The Tip of the Iceberg

Like we said before, this is just a sneak peek at all of the content in the execution track. We have more sessions in this track, plus additional content in the strategy track, AND a new professional development track. Stay tuned to learn more about Activate North America!

And, of course, if you’re not registered yet, what are you waiting for?! Be sure to register today to make sure you don’t miss out on this world-class marketing content.

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