Let’s get this straight: To succeed in marketing, you need three things—a great product, great technology to enable your strategy, and a great team to execute it. But buying great technology alone won’t guarantee success. In fact, it can lead to frustration for your team and headaches for your CFO.
One critical factor that sometimes gets overlooked is the support and community provided by the technology partner. Why is this so important? Because a community of peers is where you:
- Work through everyday challenges
- Find inspiration for what to do next
- Get support and understanding when you need it most
Now, there are countless marketing communities out there. But what makes Iterable unique is that we crafted our program to support the different roles in the marketing organization. When these role-based communities connect, they share expertise, spark new ideas, and move marketing forward.
CX Elevate: Where Leaders Become Legends
This is our community of C-Suite leaders, created to foster collaboration across executive roles and elevate the customer experience. A successful CMO cannot work in a vacuum!
While the roles and responsibilities within the C-Suite are diverse, the customer remains the great unifier of the organization. We believe CMOs are uniquely positioned to lead this unification, bridging priorities and aligning teams to build a truly customer-centric company.
At Activate Summit this spring, three members of our CX Elevate community joined me on stage for a fireside chat, sharing their insights and embodying this collaborative leadership philosophy. Their advice underscored the power of learning from shared experiences and fostering a mindset of growth and adaptability.
What a great group! From left to right: Lena Waters, CMO of Grammarly; Hannah Pscheid, CMO of Barre3; and Angelique Jurgill, SVP of Audience Development at Dotdash Meredith.
Grammarly CMO Lena Waters dropped some serious truths about building teams with a growth mindset:
“It’s easy to talk about wins and success. These are the things that make us feel comfortable, and get us promoted. But the reality is, where we all learn is where it doesn’t go well. Those are the experiences that stay with us and shape us. As leaders, it’s really important to create an environment of comfort—a safe space to learn, to fail in our teams. Then we break it down—what went well? What can we do better next time? Who is brave enough in the organization to talk about something that they messed up, something that didn’t work?”
This spring, at Testarossa Winery, our CX Elevate community gathered for a roundtable to explore one of the most fascinating dynamics in the C-Suite: the evolving partnership between CMOs and CPOs.
During an intimate conversation I hosted with Amplitude’s CTO, François Ajenstat, the group noted how these roles are converging, with CMOs increasingly influencing product strategy and CPOs shaping customer engagement.
Deep conversations and bold ideas at CX Elevate
As marketing becomes more data-driven and product innovation increasingly customer-centric, the boundaries between these roles are dissolving. This sparked a lively discussion about how marketing leaders are expanding their influence beyond traditional boundaries—navigating product roadmaps, driving customer advocacy, and even reshaping organizational priorities.
The candid insights and shared experiences from this roundtable underscored one essential truth: The most valuable breakthroughs often come when leaders are willing to share their real-world challenges and triumphs.
Marketing Masters: Where Experts Become Icons
Your most valuable people are the makers that create the experiences and manage your programs on the ground. They’re the ones transforming strategies into stories, crafting the moments that matter and driving real impact every day. Nothing beats watching these marketers thrive.
And that’s what leadership is all about: creating opportunities for our makers to dream bigger, push harder, share freely, and become the kind of leaders others want to follow.
That’s the foundation of Marketing Masters, our professional development program designed to empower marketers at every stage of their journey. Through intensive leadership coaching, high-visibility speaking opportunities, and access to career accelerators like Reforge, we’re investing in their growth and success.
We’re not just developing skills—we’re creating the next generation of marketing leaders who will shape the future of our industry together.
Of course, growth doesn’t happen in isolation—it thrives on connection and community. That’s why we’ve created regional User Groups, with rockstar chapter leaders lighting up our global communities.
These groups provide creative, supportive spaces where marketers can keep it real, trade genius ideas, learn from the trenches, and celebrate the wins (big and small). From intimate monthly meetups to larger quarterly events, User Groups create the perfect environment for organic mentorship and collaboration. Find a User Group near you!
Iterable COO Jeff Samuels (left) with New York user group leaders Sara Erickson and Kate Makai.
Meet a few of our Marketing Masters—leaders who transform bold strategies into groundbreaking reality. Here’s what sparks their success, and could inspire yours:
“We’re a small team in a high-growth company, which means no day is ever typical. There’s always a new challenge, and it’s on us to create strategies that drive our goals forward. Plus, I get to collaborate with amazing people across more than 20 countries!”
~ Adrian Gray, Head of Marketing Automation at Wolt“I love the cross-functional work that comes with my role! There’s so much that goes into making a good email – working with data engineers to get the right data in, working with creative teams to make delightful emails, working with product teams to deliver the most seamless end-to-end experience, and more.”
~ Annie Jolata, Senior Manager, Lifecycle Marketing at Airtable“The people I work with. I love that CRM touches such a wide range of the user journey, which means that I get to collaborate with so many different teams at our company.”
~ SG McDuff, CRM Marketing Manager at TodayTix Group
CAB: Shaping Innovation, Driving Influence
Our Customer Advisory Board (CAB) is a community of marketing’s boldest thinkers—strategists and innovators who don’t just follow the market but redefine it. These leaders transform ideas into movements, shaping the future of customer engagement on our platform and across their industries.
Our core CAB members are the technology owners of the martech stack—the marketers driving the digital transformation of their organizations. These are the architects of innovation, the ones who build and optimize the tools that power seamless, personalized customer experiences. Their expertise bridges strategy and execution, making them indispensable in redefining what’s possible in marketing technology.
When our CAB comes together, it’s not just about connection—it’s about challenging the status quo. They critique the market, discuss today’s biggest technology trends, and inspire us to think bigger. As our fearless first testers for new narratives, programs, and features, they deliver the raw truth that drives real progress. These aren’t just advisors—they’re the powerhouse behind our innovation and our edge in the market!
Our CAB came together in NYC to shape the future of martech…again!
This year, we brought them together several times, and each gathering proved just how transformative their insights can be.
Come See Our Community in Action
Every time I connect with Iterable’s incredible customer community, I’m reminded of the magic that happens when technology meets human ingenuity. While technology opens doors, it’s the innovative marketers walking through them who create extraordinary experiences and drive meaningful change!
Explore why we’re recognized as an enterprise leader by G2, TrustRadius, Gartner Peer Insights, and more—and discover how our community is shaping the future of marketing.
Come see what our community is all about and spread some holiday cheer at an Iterable event near you.
