One of the most transformative trends in recent years has been the integration of artificial intelligence (AI) into the marketing technology (martech) stack. AI empowers marketers to automate and optimize their strategies, resulting in more personalized and effective customer experiences—without a heavy manual lift.
Iterable offers a robust AI Suite designed to enhance your martech capabilities. Let’s explore how to seamlessly integrate AI, and Iterable’s AI Suite, into your martech stack.
The Power of AI in Marketing
Before diving into the specifics of Iterable’s AI Suite, let’s explore why AI is such a game-changer in marketing. AI’s ability to analyze vast amounts of data, identify patterns, and make data-driven predictions enables marketers to:
- Personalize Customer Experiences: Tailor messages and offers to individual preferences and behaviors.
- Optimize Campaign Performance: Automatically adjust campaigns based on real-time performance data.
- Predict Customer Behavior: Anticipate future actions and trends to stay proactive.
- Automate Routine Tasks: Free up time for marketers to focus on strategic initiatives.
These capabilities are crucial for modern marketers who need to deliver the right message, to the right person, at the right time.
Iterable’s AI Suite: Enhancing Your Martech Stack
Iterable’s AI Suite offers a comprehensive set of tools designed to help marketers harness the power of AI. Let’s explore the key products in this suite and how they can be integrated into your martech stack.
1. Brand Affinity
Brand Affinity helps you understand how loyal your customers are to your brand. By analyzing past interactions, this tool automatically assigns affinity scores to each customer, allowing you to segment your audience based on their level of engagement.
Benefits of Brand Affinity:
- Segmentation: Create segments of high, medium, and low-affinity customers. Tailor your messaging to each group’s engagement level.
- Targeted Campaigns: Design campaigns specifically for high-affinity customers to foster loyalty and for low-affinity customers to re-engage them.
- Personalized Content: Use affinity scores to personalize content and offers, ensuring they resonate with your audience.
2. Send Time Optimization
Send Time Optimization (STO) ensures your messages reach customers at the most effective times. This AI-powered tool analyzes historical engagement data to predict the optimal time to send emails, push notifications, and other messages to each individual customer.
Benefits of STO:
- Various Message Types: Leverage STO to send push notifications and email messages.
- Automated Sending: Use STO to automatically schedule messages when they’d deliver the maximum impact.
- Opportunity to Experiment: To test whether a campaign has a better open rate with Send Time Optimization enabled (compared to the campaign’s scheduled send time), create an STO experiment.
3. Next Best Action
Next Best Action (NBA) predicts the most appropriate follow-up action for each customer, based on their behavior and preferences. NBA assists with underperforming blast campaigns by providing insights into your audience and content while streamlining the process to set up a retargeting campaign for unengaged users.
Benefits of NBA:
- Enhanced Customer Experiences & Expanded Personalization: Understand customer preferences, past behaviors and current context.
- Increased Engagement and Retention: Deliver new messaging to previously unengaged users and increase the likelihood of engagement and conversion by leveraging new content suggestions and a curated re-targeting audience list.
- Efficiency, Scalability & Speed: Enable your team to scale efforts without sacrificing quality, with easily discoverable suggestions and automations for the campaign creation process.
4. Journey Assist
Journey Assist makes journey creation a breeze by automating the journey building experience based on a prompt. Not sure where to start when it comes to building out journeys? No worries, we’re here with the assist.
Benefits of Journey Assist:
- Streamline Journey Creation: Go from prompts to journeys in seconds, save time by no longer having to manually add each tile to your journey.
- Make Journeys More Accessible: Leverage prompt templates for common use cases, jumpstart journey creation, and build via freeform prompts.
- Explore Journey Creativity: Update existing journeys with AI recommended paths, generate tile that can be saved as tilesets, and make big ideas come to life with new tile configurations.
5. Copy Assist
Copy Assist leverages AI to help you craft compelling and personalized copy. When entering a prompt, this tool provides suggestions for subject lines, SMS messages, and more.
Benefits of Copy Assist:
- Content Suggestions: Use Copy Assist to generate content ideas and suggestions based on what resonates with your audience.
- A/B Testing: Test different copy variations to determine which ones perform best.
- Beat Writer’s Block: Save time and get “unstuck” in the creative process. Copy Assist can offer new perspectives on copy that you may not have thought of.
Additional AI-Driven Features in Iterable
In addition to the core products in the AI Suite, Iterable offers several other AI-driven features to enhance your martech stack, including:
- Predictive Goals: Set and track predictive goals for key business goals, such as purchases or downloading an app. Use AI to forecast the likelihood of the user to take that action and adjust strategies accordingly.
- Channel Optimization: Maximize the value of each send with Channel Optimization, which analyzes historical data and sends the message to the channel it determines the user is most likely to engage with.
Steps for Successful AI Integration
Successfully integrating AI into your martech stack involves a strategic approach. Here are the steps to ensure it goes smoothly:
1. Assess Your Current Martech Stack
Evaluate your existing martech stack to identify gaps and opportunities for AI integration. Determine which tools and platforms you already use and how they can be enhanced with AI capabilities.
2. Define Clear Objectives
Set clear objectives for your AI integration. Whether it’s improving customer segmentation, increasing engagement rates, or boosting conversion rates, having defined goals will guide your integration efforts.
3. Choose the Right AI Tools
Select the Iterable AI Suite tools that align with your objectives. Consider how each tool can address your specific needs and enhance your overall marketing strategy.
4. Implement Gradually
Start with one or two AI tools and gradually expand your integration. This allows your team to adapt to new technologies and processes without overwhelming them.
5. Train Your Team
Ensure your team is well-trained on how to use the new AI tools. Provide resources and support to help them understand the capabilities and benefits of each tool.
6. Monitor, Experiment and Optimize
Regularly monitor the performance of your AI-driven campaigns and workflows. Use experimentation to continuously optimize your strategies and achieve better results.
Make Your Marketing Better and Easier
Iterable’s AI Suite offers a comprehensive set of tools designed to enhance your marketing capabilities, drive customer engagement, and optimize campaign performance. By leveraging Brand Affinity, Send Time Optimization, Next Best Action, Journey Assist, Copy Assist, and other AI-driven features, you can create more personalized and effective marketing strategies.
Embrace the power of AI with Iterable and take your marketing to the next level.
Want to learn more? Schedule a demo today.
