At Iterable, we understand the importance of efficiency and creativity in delivering exceptional customer experiences. We are thrilled to introduce several powerful new features within Journeys designed to enhance your marketing workflows and drive better results.
From AI-powered journey creation to advanced conversion tracking, these updates are here to streamline your processes and boost your campaign performance. These include the AI-powered Journey Assist, Journey Conversions, Embedded Messaging Journey Tiles, list exclusion from Journeys, yes/no split tile testing in Journeys, and, if you can believe it, even more.
Before we dive into the details of all the exciting new capabilities we’ve rolled out for you, let’s do a quick refresher on the basics of Iterable Journeys.
What are Iterable Journeys?
Journeys are automated sequences of messages and interactions set up to occur at the right moment for each user. Built within Studio, an intuitive drag-and-drop campaign creation interface, Journeys automate message coordination across multiple channels, including email, mobile, web push, social, and direct mail.
This no-code platform allows marketers to launch tailored messaging, enhancing engagement at every step of the customer journey. Studio’s advanced segmentation and filtering ensure the right messages reach the right people, while detailed performance analytics help fine-tune communications to delight customers and drive success.
Creating effective customer journeys in Studio is a collaborative effort, supported by features like Notes for team communication and Journey Webhooks for seamless integration with various technologies and processes. This flexibility allows marketers to connect with BI tools, NPS tools, Zapier, Twilio, and more, ensuring data flows smoothly across the marketing stack.
Journeys enable you to send messages, personalize experiences, update user preferences, and integrate external tools, all designed to deliver exceptional, personalized customer experiences. With Iterable, if you can dream it, you can build it.
You can use journeys to build things like:
- Welcome sequences
- Cart abandonment sequences
- Special offers and promos
- Birthday or anniversary sequences
- And so much more!
New Additions to Iterable Journeys
We’re always looking to improve upon and, well, iterate on our existing product offerings. This is why we’re excited to announce some upcoming additions to our Journeys feature that not only include new channels and testing capabilities, but incorporate AI as well.
Journey Assist
According to a study we conducted with Wakefield Research, almost half of marketers (47%) are drawn to AI for its efficiency, enabling them to save time and focus on creating memorable customer experiences.
Iterable’s Journey Assist addresses this need by providing the market’s first prompt-based, AI-powered journey building tool. With Journey Assist, marketers can easily create or update journeys by simply describing the desired journey or tiles. The tool will then generate the desired outcome with a single click. You can review and edit the generated tiles as needed, simplifying and expediting the entire journey creation process.
Welcome journey created by Journey Assist.
Interested in learning more? Check out Iterable AI Overview and Journey Assist.
Journey Conversions
We know that marketers rely on data to drive strategic decision making for their businesses, a top priority being understanding conversion and ROI. Iterable already offers campaign-level conversion tracking and with Journey Conversions, giving marketers the ability to set a conversion goal in journeys.
With Journey Conversions, marketers can choose a conversion event from the list of available events in their project, and this event is applied to all campaigns within the journey which is then tracked and displayed on the journey canvas.
Selecting a conversion event for a new journey. In this case, the event is an account creation.
Interested in learning more? Check out Monitoring Journey Engagement and Tracking Conversions, Purchases, and Revenue.
Embedded Message Journey Tile
One of our newest channels, Embedded Messaging, allows brands to deliver natively embedded marketing messages within other content in the brand’s apps and websites. These messages are delivered to users without interrupting the user experience. To go a step further, with Iterable you can now send embedded messages from your journeys.
Creating an Embedded Messaging campaign using the Embedded Messaging Journey Tile.
Interested in learning more? Check out Journey Setup: Message Tiles.
Select Lists to be Excluded From a Journey
Tired of adding filter tiles when setting up your journey? Now when you set up a journey with the Schedule entry source, you can choose lists of users to exclude from the journey.
This not only lets you be sure the right users (and only the right users) are added to each journey, but also improves the performance of your journeys by reducing the number of users who enter and then have to be filtered out.
And even better news, you can go back and update your existing journeys that use the Schedule entry source and remove any unnecessary filter tiles.
Select lists to exclude from Journey. In this case, the excluded list is Not Subscribed to SMS.
Interested in learning more? Check out Journey Setup: The Start Tile.
Yes/No Split Tile Testing in Journeys
While we can’t predict the future, we can predict the user path of your Yes/No Split tiles within Journeys prior to launch. We added a new “Preview Results” button in the Yes/No Split tile that lets you see which branch users would go down in the journey once it’s published and turned on. This way, you can find out in advance if the tile isn’t working as you expect and adjust your criteria before any users actually go through the journey.
Testing Yes/No Split Tile branch for users Harry, Ron, and Hermione.
Interested in learning more? Check out Journey Setup: Filter Tiles.
Still More to Come
We hope you’re as excited about these new features as we are! With the introduction of Journey Assist, Journey Conversions, and several enhancements to journey tiles, we are committed to empowering you with tools that simplify your work and amplify your impact.
Be sure to explore these updates and see how they can transform your marketing strategies. Stay tuned for more innovations in the upcoming months.
In the meantime, to learn more about Journeys, please review our Support Docs. And, if you’re not yet an Iterable customer but we’ve piqued your interest, schedule a demo today.
