About Vista
Vista is the design and marketing partner to millions of small businesses around the world. As a global, remote-first company, Vista has a growing footprint with team members working in more than 17 countries. For over 20 years we’ve been inspired by small businesses and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista, and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success.
Kira's Bio
Kira is a seasoned marketer with over a decade of experience in email marketing. She manages the setup and execution of VistaPrint’s email program in the US, in addition to leading a team of email operations specialists. Kira enjoys diving deep into process and finding ways to take emails to the next level.
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Iterable's Catalog has been really beneficial for my team. The feature allowed us to finally make the leap from image-based to live-text emails, opening up opportunities to scale personalization and increase the relevancy of our email program.
Interview
When and how did you get your start in marketing?
I had a couple of internships during college that exposed me to different marketing channels, and I was bitten by the email bug. I’ve been in email marketing since the beginning of my professional career, and I wouldn’t have it any other way!
What brings you joy in your role?
I love being able to dig deeply into process and bring people together to achieve our email strategy. Launching a new campaign or initiative that you carefully set up or coded is really rewarding, especially when it performs well!
What tips, tricks, or pieces of advice would give a new Iterable user?
Journeys are your friend so don’t be afraid of them! If you take the time to educate yourself through the knowledge base and Iterable Academy, you can achieve some great results and efficiencies. There’s even an AI-powered Journey Assist to help you now.
What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?
Catalog has been really beneficial for my team. The feature allowed us to finally make the leap from image-based to live-text emails, opening up opportunities to scale personalization and increase the relevancy of our email program.
As a consumer, what brings you joy from a brand’s outreach/communication?
I love unexpected personalization that goes beyond things like first name. I will go out of my way to engage with content that is based on my behaviors or interests—bonus points if it’s gamified or eye-catching!
What would you like to see brands doing more of? Or less of?
I wish more brands would invest in frequency testing or models. I’m all for sending if a customer wants it, but it really makes me cringe when I get 4 or 5 emails in a single day about the same thing.
What’s one thing that can instantly make your day better?
Not to be cheesy, but a big smile from my baby boy. And cheese.
What is one goal you’d like to achieve in your lifetime?
I would love to write a historical fiction novel.
