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About TickPick

As one of the nation’s fastest-growing tech companies, TickPick has been reshaping the secondary ticket marketplace and putting money back in the wallets of live event-goers. Since inception, TickPick has saved customers over $100 million by not charging them any service fees on tickets.

Michael's Bio

Michael is a Product Manager at TickPick, with a focus on advancing Customer Relationship Management (CRM) to new heights. With a deep commitment to developing technical solutions for complex challenges, Michael has led initiatives that have significantly increased revenue. His strategy centers on fostering innovative ideas for user retention and growth, effectively making TickPick’s CRM a foundational element of the company’s business strategy. Working in close collaboration with development teams, Michael plays a crucial role in driving the company’s expansion by focusing on strategic marketing, improving operational efficiencies, and enhancing product offerings.

Fun Facts

I started and run a non-alcoholic craft cocktail mixer company.
I spend my summers wakeboarding and competitively sailing.
I spent a year living in Paris.

Interview

What brings you joy in your role?

Finding new and unique ways to engage users with our platform and solving complex problems previously thought impossible truly excites me. We see users reach out to us excited about a message they received, and it truly is a great feeling to see the impact our organization has on our customers. Seeing people smile from the work we’ve accomplished is rewarding in itself.

 

How do you stay inspired or motivated in your work?

I stay inspired in my work by continually seeking out and collaborating with people who have big goals and ideas. This allows me to consistently grow and expand our platform’s reach into new and uncharted territories. I continue to try to explore new opportunities through continuous and iterative testing and development and always stay open to change.

 

What tips, tricks, or pieces of advice would give a new Iterable user?

Experimentation is crucial in finding what truly resonates. What succeeds for one might not for another. I can’t recommend enough taking advantage of Iterable’s AI to discover the marketing channels that best suit you and your industry. It’s about carving your own path to success by understanding and utilizing the tools that fit your unique needs.

 

What does customer experience mean to you, and how does Iterable play a role?

Customer experience is deeply personal, touching not just on individual moments but on the collective journey of many. It’s an art to connect with large groups on a personal level, and thankfully, Iterable has empowered us to master this art. With multi-channel CRM, our conversations with users have become deeply personalized, crafted around their unique habits and needs. This isn’t just business; it’s about building relationships and understanding people.

 

As a consumer, what brings you joy from a brand’s outreach/communication?

As a consumer, what brings me joy from a brand’s outreach or communication is personalization and relevance; when a brand takes the time to understand my preferences and tailors their messages or offers to fit my interests, it makes me feel valued. Additionally, a touch of creativity and humor in their communication can make the experience memorable and build a positive association with the brand.

 

How do you stay up–to–date with the latest trends and developments in marketing?

I stay up-to-date with the latest trends and developments in marketing by regularly reading industry-specific publications and following thought leaders on social media platforms. Additionally, I actively participate in webinars and workshops to deepen my understanding and apply new strategies in my work.

 

What’s one thing that can instantly make your day better?

A cup of coffee, a Krispy Kreme donut, and some calm music.

 

What is one goal you’d like to achieve in your lifetime?

One goal I’d like to achieve in my lifetime is to make a significant positive impact on education, perhaps by contributing to a project or initiative that makes learning more accessible and engaging for people around the world, regardless of their background or circumstances.