About Tractive GmbH
Tractive has been working for the safety and well-being of dogs & cats worldwide since 2012. The passion for our four-legged friends, animal expertise and collaboration with pet experts have made Tractive the global market leader in GPS tracking for pets. With Tractive, you can track your pet’s location, monitor their activities, and detect potential health issues early through Health Alerts.
Millions of pet parents around the globe rely on Tractive to follow their cat or dog’s every step – no matter how far they go – and always know they’re safe and sound.
Navin's Bio
Having held various roles in growth and operations in the B2C and B2B sphere, in both FMCG and SaaS. I have also been fortunate to find myself working in different markets spanning Europe and Asia. At the moment I’m the product CRM manager with Tractive, having lead the tool selection and migration onto Iterable and now primarily focusing on making the most of Iterable, while optimizing our journeys to successfully accompany our users throughout their lifecycle.
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We chose Iterable because we needed a comprehensive tool that covered all our business needs at that point in time and continues to do so. One thing worth mentioning was also how intuitive the tool is to get us going (thus helping reduce the switching cost), and here, Iterable did put itself in the lead.
Interview
When and how did you get your start in marketing?
While I was in university I found myself working for a global energy drink company. This dropped me into a playpen with some of the most creative heads in the industry and gave me the confidence to be able to express my ideas and the satisfaction of seeing some of them come to fruition.
What brings you joy in your role?
Problem solving. How we’re able to build complex flows that can ultimately drive a business outcome. Where Iterable comes in is providing us with a tool that’s intuitive and flexible, thus allowing us to achieve a business outcome much more easily and with little time.
What led you to choose Iterable over others in the market?
Simply put, we needed a comprehensive tool that covered all our business needs at that point in time and continues to do so. One thing worth mentioning was also how intuitive the tool is to get us going (thus helping reduce the switching cost), and here, Iterable did put itself in the lead.
What does customer experience mean to you, and how does Iterable play a role?
Valuing the time of our users with ensuring they can use our products seamlessly. We have found solutions with flows that have saved steps for a user while reducing the tickets for our support team. And for similar ideas the tool helps from conceptualization to final product in no time.
As a consumer, what brings you joy from a brand’s outreach/communication?
As a consumer with multiple subscriptions to various products, I would like to see a brand that pays attention to my needs and communicates at the right time and place.
What would you like to see brands doing more of? Or less of?
More understanding from a users perspective and also crucially understanding user feedback which should then translate into initiatives that improve experience.
What’s the best advice you’ve ever been given?
Being comfortable about looking silly learning something new. It’s the only path to growth.
If you weren’t a marketer, what would you be?
Management consulting.
