CROSS-CHANNEL MARKETING
Articles
Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.
Cross-Channel Marketing
General Articles (View all)
CROSS-CHANNEL MARKETING
What is Geofencing?
CROSS-CHANNEL MARKETING
Why Should You Include SMS Opt-Out Options?
CROSS-CHANNEL MARKETING
Why are Email Unsubscribe Options Important?
CROSS-CHANNEL MARKETING
What is a Nurture Campaign?
CROSS-CHANNEL MARKETING
What is a Cart Abandonment Campaign?
CROSS-CHANNEL MARKETING
What is an Onboarding Email Sequence?
CROSS-CHANNEL MARKETING
What is a Welcome Email? (Tips and Best Practices)
CROSS-CHANNEL MARKETING
What is an Onboarding Email? (Tips and Best Practices)
CROSS-CHANNEL MARKETING
What is an Email Nurture Campaign? (Beginner's Guide)
CROSS-CHANNEL MARKETING
What is Cross-Channel Campaign Management?
CROSS-CHANNEL MARKETING
How to Create an Email Personalization Strategy
CROSS-CHANNEL MARKETING
What is Email Personalization?
CROSS-CHANNEL MARKETING
What is a Mobile Marketing Platform?
CROSS-CHANNEL MARKETING
What is SMS Marketing?
CROSS-CHANNEL MARKETING
How to Increase Customer Engagement in Mobile Marketing
CROSS-CHANNEL MARKETING
How to Increase Customer Engagement in Email Marketing
CROSS-CHANNEL MARKETING
How to Create a Cross-Channel Marketing Campaign
CROSS-CHANNEL MARKETING
Beginner’s Guide to Cross-Channel Marketing
CROSS-CHANNEL MARKETING
What is a Promotional Email?
Email Marketing (View all)
EMAIL MARKETING
What is an Email Template in Digital Marketing?
EMAIL MARKETING
Why are Email Unsubscribe Options Important?
EMAIL MARKETING
What is a Nurture Campaign?
EMAIL MARKETING
What is a Cart Abandonment Campaign?
EMAIL MARKETING
What is an Onboarding Email Sequence?
EMAIL MARKETING
What is a Welcome Email? (Tips and Best Practices)
EMAIL MARKETING
What is an Onboarding Email? (Tips and Best Practices)
EMAIL MARKETING
What is an Email Nurture Campaign? (Beginner's Guide)
EMAIL MARKETING
How to Create an Email Personalization Strategy
EMAIL MARKETING
What is Email Personalization?
EMAIL MARKETING
How to Increase Customer Engagement in Email Marketing
EMAIL MARKETING
What is a Promotional Email?
EMAIL MARKETING
How to Create an Email Marketing Strategy (for Beginners)
EMAIL MARKETING
What is an Email Marketing Strategy?
EMAIL MARKETING
What is an Email Autoresponder?
EMAIL MARKETING
What is an Email Marketing Service Provider?
EMAIL MARKETING
What is an Email Service Provider (ESP)?
EMAIL MARKETING
How to Write Transactional Emails: Tips and Best Practices
EMAIL MARKETING
What Are Transactional Emails?
EMAIL MARKETING
What is A/B Testing?
Mobile Marketing/SMS (View all)
MOBILE MARKETING/SMS
What is Geofencing?
MOBILE MARKETING/SMS
Why Should You Include SMS Opt-Out Options?
MOBILE MARKETING/SMS
What is a Mobile Marketing Platform?
MOBILE MARKETING/SMS
What is SMS Marketing?
MOBILE MARKETING/SMS
How to Increase Customer Engagement in Mobile Marketing
MOBILE MARKETING/SMS
What is Deep Linking?
MOBILE MARKETING/SMS
What is Push Notification Marketing (and How Does it Work?)
MOBILE MARKETING/SMS
What Are Rich Push Notifications?
MOBILE MARKETING/SMS
Location-Based Marketing: What it is and How it Works
Customer Experience
General Articles (View all)
CUSTOMER EXPERIENCE
How to Build a Customer Loyalty Program
CUSTOMER EXPERIENCE
What is Bottom of the Funnel Marketing?
CUSTOMER EXPERIENCE
What is Mid-Funnel Marketing?
CUSTOMER EXPERIENCE
What is Top of Funnel Marketing?
CUSTOMER EXPERIENCE
What is a Marketing Workflow?
CUSTOMER EXPERIENCE
What is Customer Sentiment Analysis?
CUSTOMER EXPERIENCE
What is a Digital Marketing Touchpoint?
CUSTOMER EXPERIENCE
What is a Customer Marketing Funnel?
CUSTOMER EXPERIENCE
What is Customer Referral Marketing?
CUSTOMER EXPERIENCE
What is Brand Authenticity?
CUSTOMER EXPERIENCE
Inbound Marketing vs. Outbound Marketing: What’s the Difference?
CUSTOMER EXPERIENCE
What is a Marketing Persona?
CUSTOMER EXPERIENCE
How to Create a Unified Customer Experience
CUSTOMER EXPERIENCE
What is a Customer Data Platform, and How Does it Work?
CUSTOMER EXPERIENCE
What is Customer Engagement Marketing?
CUSTOMER EXPERIENCE
How to Create a Customer Engagement Strategy
CUSTOMER EXPERIENCE
What is Customer Engagement?
CUSTOMER EXPERIENCE
How to Build a Customer Relationship
CUSTOMER EXPERIENCE
What is Customer Relationship Management (CRM)?
CUSTOMER EXPERIENCE
What is Dynamic Content?
Growth Marketing (View all)
GROWTH MARKETING
What is Mid-Funnel Marketing?
GROWTH MARKETING
What is Customer Referral Marketing?
GROWTH MARKETING
Inbound Marketing vs. Outbound Marketing: What’s the Difference?
GROWTH MARKETING
What is Digital Transformation?
GROWTH MARKETING
How to Minimize Customer Churn
GROWTH MARKETING
What is a Single Source of Truth (SSOT)?
Personalization (View all)
PERSONALIZATION
What is Bottom of the Funnel Marketing?
PERSONALIZATION
What is a Marketing Workflow?
PERSONALIZATION
What is Customer Sentiment Analysis?
PERSONALIZATION
What is a Marketing Persona?
PERSONALIZATION
What is Dynamic Content?
PERSONALIZATION
What is Market Segmentation?
PERSONALIZATION
What is Real-Time Personalization (and How Does it Work?)
PERSONALIZATION
What is a 360-Degree Customer View?
PERSONALIZATION
What is Customer Segmentation?
Customer Engagement (View all)
CUSTOMER ENGAGEMENT
How to Build a Customer Loyalty Program
CUSTOMER ENGAGEMENT
What is Top of Funnel Marketing?
CUSTOMER ENGAGEMENT
What is a Digital Marketing Touchpoint?
CUSTOMER ENGAGEMENT
What is a Customer Marketing Funnel?
CUSTOMER ENGAGEMENT
What is Brand Authenticity?
CUSTOMER ENGAGEMENT
How to Create a Unified Customer Experience
CUSTOMER ENGAGEMENT
What is a Customer Data Platform, and How Does it Work?
CUSTOMER ENGAGEMENT
What is Customer Engagement Marketing?
CUSTOMER ENGAGEMENT
How to Create a Customer Engagement Strategy
CUSTOMER ENGAGEMENT
What is Customer Engagement?
CUSTOMER ENGAGEMENT
How to Build a Customer Relationship
CUSTOMER ENGAGEMENT
What is Customer Relationship Management (CRM)?
CUSTOMER ENGAGEMENT
What is Retention Marketing?
CUSTOMER ENGAGEMENT
What is Frequency Capping?
CUSTOMER ENGAGEMENT
What is Lifecycle Marketing?
CUSTOMER ENGAGEMENT
What is Customer Journey Mapping?
CUSTOMER ENGAGEMENT