Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.
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Why Iterable
Customer-centric messaging that's easy to build and designed for scale
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Customer Stories
Hear from leading brands delivering world-class customer experiences
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How We Stack Up
Best-in-class communications platform for experience-focused global brands
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About Us
Meet Iterable and learn about our company story and values
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Watch a Demo
Watch a 5-minute demo to see Iterable in action
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News & Media
Our latest company announcements and press mentions
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Our Platform
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Explore Platform Modules
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Data
Connect, activate, and maximize your tech stack's data potential
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Design
Create and automate messaging, journeys, and lifecycles that convert
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Deliver
Engage with integrated tools for email, mobile, web, and more
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Optimize
Analyze and augment impact with native AI and rich reporting
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Enterprise Ready
Transform marketing operations with secure, scalable, and reliable technology
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AI Suite
Transform insights into smarter marketing decisions
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Partners and Services
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Industry Solutions
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Consumer Apps & Marketplaces
Convert and keep users with connected experiences and real-time responsiveness
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Media and Entertainment
Engage longer with session-based personalized recommendations
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B2B Enterprise Software
Speed up adoption with behavior-driven personalization and PLG campaigns
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Retail & eCommerce
Increase CLTV with segmentation, recommendations, and bespoke experiences
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Resources
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Learning
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AI Marketing
Revolutionize marketing with AI. Learn, assess, and start with our resources
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Academy
Access video-based training courses to learn how to use Iterable
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Activate
The conference where AI and creativity spark marketing joy
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The Iterable Community
Gain access to thousands of marketers to share best practices and more
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Marketing Masters
Learn from the leaders in the growth marketing community
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Support Center
Learn how to manage your Iterable account, open a support case, and more
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Support Overview
Build your marketing and Iterable expertise
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API Documentation
Read about and experiment with Iterable’s API
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Mobile Documentation
Learn about our SDK, push notifications, in-app notifications, and more