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About HoneyBook

 

HoneyBook is the leading clientflow platform for independent professionals. It provides the tools to manage inquiries, contracts, scheduling, payments, and everything it takes to serve clients as a self-run business.

Alina's Bio

Alina is a data-driven marketer passionate about delivering impactful customer experiences in both B2B and B2C landscapes. In her five years of hands-on experience, she has honed her skills in segmentation, automation, and email design. Alina thrives on analyzing data to uncover insights that drive conversion and retention.

 

At HoneyBook, Alina is focused on crafting personalized onboarding experiences for independent business owners. Leveraging her expertise, she designs tailored email journeys that guide users seamlessly from trial to activation, ensuring they derive maximum value from the platform.

Fun Facts

I'm a big fan of parks and lucky for me, San Francisco has no shortage of them. My absolute favorite is Golden Gate Park.
Growing up, I spent more time on stage performing than behind the school desk.
My favorite TV show is Sherlock and 221B Baker St. is the #1 item on my bucket list.

Interview

What brings you joy in your role?

It’s knowing that my work in the form of Lifecycle communications can help users understand software that has the potential to improve various aspects of their lives. When I see users progress through onboarding easily, gradually adopting new features, and becoming champions in mastering something new, it brings me so much joy in my day-to-day work.

 

What is a common misconception about your role?

Some think of lifecycle marketing as just tactics, but it’s mostly a strategic process. It involves analyzing data, segmenting customers into groups, understanding their personas, and continually improving based on what we learn from optimization.

 

What tips, tricks, or pieces of advice would give a new Iterable user?

I’d recommend double-checking criteria within journeys in the segmentation tool first. This way you can size the opportunity before setting anything live.

 

What does customer experience mean to you, and how does Iterable play a role?

Customer experience, to me, is about providing value at every touchpoint, tailored to user needs and their stage of lifecycle. With Iterable’s flexibility and scalability, we can quickly iterate on our campaigns, testing different messaging based on timing and behavior-based user actions to see what resonates best with our audience and eventually be able to deliver personalized messages at precisely the right moment. This iterative approach allows us to continually optimize our communications without compromising on quality or timing.

 

Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?

Data analysis tools such as Looker and Mixpanel.

 

How do you stay up–to–date with the latest trends and developments in marketing?

My favorite way is to follow people I admire in the field, across social media or subscribe to their newsletters.

 

What’s one thing that can instantly make your day better?

Visiting the beach or indulging in ice cream.

 

If you weren’t a marketer, what would you be?

Since I was a child, my heart always longed to create visually appealing experiences for others. If not marketing, I’d most likely explore one of the design fields–brand, interior, product, game, etc.