About ShiftKey
ShiftKey is a platform that is disrupting the way healthcare facilities find licensed and certified professionals to fill available shifts. Leveraging marketplace dynamics and deep industry knowledge, the company is playing a vital role in mitigating America’s healthcare staffing shortages, enabling direct connections between facilities and healthcare professionals. By offering the opportunity to work as much or as little as they choose and putting the power back into the hands of healthcare workers, ShiftKey is bringing more licensed professionals back into the workforce, a solution that is solving a major crisis in healthcare.
Andrew's Bio
Andrew has been building out the digital marketing capabilities of world class companies for 10+ years. In his current role at ShiftKey he had the opportunity to build up the lifecycle marketing function from scratch. He specializes in turning business goals/opportunities into actionable marketing programs, and setting up the necessary systems/structure/tools needed to make them happen.
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The [Iterable] onboarding process was awesome - make the most of that by coming prepared with questions to ask, and having tried setting things up so you can ask for help with specific things you’re working on.
Interview
When and how did you get your start in marketing?
Early on in my career, I interviewed for an entry-level marketing role at an iconic New Zealand company with someone I sensed would invest in my growth. So although the role itself didn’t initially excite me, I really wanted to work for the company and future boss. A few months into the role, I discovered my passion for marketing and feel lucky to have found my niche in this field.
What is a common misconception about your role?
In a previous workplace, marketing was affectionately referred to as the “arts and crafts” or “coloring-in department”. Now working in a growth marketing function, we’ve sought to change this misconception that marketing is simply a cost center and is actually a key revenue driver.
What tips, tricks, or pieces of advice would give a new Iterable user?
The onboarding process was awesome – make the most of that by coming prepared with questions to ask, and having tried setting things up so you can ask for help with specific things you’re working on.
What challenges was your team experiencing before Iterable? How has Iterable helped address these challenges?
We are an app-based company, but most of our communications were via email. Iterable has enabled us to implement much more robust workflows for automating multi-channel communications.
As a consumer, what brings you joy from a brand’s outreach/communication?
Knowing what I’m actually interested in and sending useful info at the right time instead of blowing up my inbox daily.
Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?
Not strictly a marketing tool, Looker (our front end BI tool). Being able to pull my own reports without having to put in requests for reports massively increases my ability to problem solve and analyze campaign performance.
What’s the best advice you’ve ever been given?
Don’t let perfection be the enemy of progress.
What is one goal you’d like to achieve in your lifetime?
Bring change to workplace culture that encourages us to be our authentic selves and communicate openly, remembering that we’re all humans first and employees second.
