About TaskHuman
The TaskHuman platform delivers 1:1 LIVE coaching to employees via a 3 tiered consumption model. Employees get the support they need through personal 1:1 video coaching calls, group coaching sessions (for larger team learnings) and in-app coaching content. Topics span across over 1000 different areas of work and personal life: Financial coaching, professional development, life and family coaching, personal growth and development, physical fitness, health and nutrition, mental and emotional support, sales coaching, leadership coaching and DEIB support. We offer equity across global teams and give employees the freedom to choose what aspects they want 1:1 support and guidance in while creating a work culture of continued success and engagement.
Emma's Bio
I’m a growth marketing and engagement expert with a passion for all things health and wellness. I’ve been in the wellness tech industry for 10+ years and am forever learning about this growing space. I’m an American currently living in Auckland, New Zealand and am loving every minute.
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Iterable journey filtering, lists, custom events/properties etc. helps us segment, personalize and automate more than we ever could before!
Interview
When and how did you get your start in marketing?
My first job after college was at a corporate wellness company in San Francisco. I juggled between operations and marketing initiatives and always gravitated more towards the marketing side of the house. When it was time for my next role, I knew I wanted to narrow in solely on marketing, which is just what I did when I started working at Fitbit.
What brings you joy in your role?
Personalizing messaging and user journeys for individual consumers and segments.
What tips, tricks, or pieces of advice would give a new Iterable user?
Participate in Iterable Academy and keep revisiting the content…it comes in very handy!
What challenges was your team experiencing prior to Iterable? How has Iterable helped address these challenges?
Our biggest challenge was easily personalizing our messaging for different segments vs. just sending out blast campaigns to all consumers. Iterable journey filtering, lists, custom events/properties etc. helps us segment, personalize and automate more than we ever could before!
What led you to choose Iterable over others in the market?
The multi-channel messaging mediums (email, push, in-app, sms, etc.) and personalization capabilities.
As a consumer, what brings you joy from a brand’s outreach/communication?
Hitting me with the right message at the right time that is clearly based on my personal behavior with that brand/product.
Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?
ClickUp, Canva, Amplitude & Slack
What’s one thing that can instantly make your day better?
Going on a walk with my pup 😉
