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About Powtoon

Powtoon’s visual communication platform empowers teams to build engaging videos, presentations, and animated content that gets results.

Narmin's Bio

Narmin seamlessly blends neuroscience expertise with marketing skills. With two years in groundbreaking research on human multi-sensory interactions, Narmin transitioned to email marketing as a Business Development Representative. Now, as Marketing Operations at Powtoon, Narmin leverages her unique background to craft strategies that deeply resonate with audience behavior.

Fun Facts

There's an unexplained connection I feel with Finnish tunes that just speaks to my soul.
I like to work as much as I like to party.
Spent two years delving into the depths of neuroscience research.

Interview

When and how did you get your start in marketing?

Let me take you back to 2022 when my marketing journey kicked off! Picture me, fresh-faced and eager, joining an email marketing company all pumped up to sell their email marketing platform as a BDR.

Now, here’s the kicker – I didn’t know the first thing about email marketing! It was like stepping into a maze blindfolded. I vividly remember the time I confused an email template with an email campaign during a sales pitch.

Let’s just say, the client’s confused expression said it all! List hygiene and dodging spam traps – felt like trying to navigate a minefield while juggling flaming torches! But every stumble is a step closer to mastering the game, right?

Fast forward to today, rocking it at Powtoon in Marketing Operations as their resident email marketing whiz! And you know what? I’m still learning, still growing, and loving every minute of it.

 

How do you stay inspired or motivated in your work?

Let me spill the beans about motivation – it can hit you from all angles, inside and out. Now, picture Powtoon, the land of colors and creativity, where making videos feels like painting a masterpiece! It’s like having a magic wand that turns your ideas into eye-catching content for your audience. But wait, there’s more!

Every morning when I walk into the office, it’s like stepping into a candy wonderland – Powtoon’s vibrant vibe and the kitchen filled with sweets and drinks are just too tempting to resist!

Another part about my work is Iterable. Managing email campaigns with Iterable is like having your own superhero sidekick. It’s so easy-peasy that I can set up a campaign, hit a schedule, and then snooze off like a baby, knowing everything’s under control. And when the next day comes, I wake up to see those open rates and clicks soaring high, not just in my wildest dreams, but for real!

 

What tips, tricks, or pieces of advice would give a new Iterable user?

I hopped on board with Powtoon right at the dawn of their collaboration with Iterable. It was like stepping into the Wild West of data transfer and uncovering all the hidden treasures of Powtoon & Iterable.

Now, let me share some valuable insights I’ve come across:

  • Embrace the adventure of trying new things. Think of it as embarking on a thrilling quest!
  • Need a hand? The support team is your trusty sidekick, available round-the-clock to swoop in and save the day faster than a speeding bullet!
  • Keep that curiosity burning bright! Click away on every button like a curious kid in a candy store, using your wits and gut instincts to navigate the maze.
  • And when all else fails, don’t sweat it! Dive into the Help Guide, your treasure map to navigate your first campaign like a seasoned explorer.

So, there you have it – my journey from newbie to navigator, filled with twists, turns, and a whole lot of adventure. Who said learning couldn’t be fun?

 

What does customer experience mean to you, and how does Iterable play a role?

Being an Iterable user is like being the captain of a ship navigating through the seas of customer experience. And it’s not just about sailing smoothly – it’s about making waves!

With Iterable’s email powers, I’m able to slice and dice my audience into different segments based on all sorts of criteria – demographics, behavior, you name it. I can shoot out laser-targeted emails that speak directly to each segment’s interests and preferences, ramping up engagement and boosting those conversion rates like never before.

There’s more – Iterable’s customer journey email option? That’s where the magic happens. It’s like having a supercharged roadmap to guide customers through every twist and turn of their interaction with the brand. Talk about leveling up the game!

So yeah, being an Iterable user isn’t just about sending emails – it’s about crafting experiences that leave a lasting impression. And let me tell you, it’s one heck of a ride!

 

As a consumer, what brings you joy from a brand’s outreach/communication?

Working in the industry might make me a bit biased, but whenever I see a cool ad, get a personalized email, or find a campaign that just makes sense, I feel satisfied. I’m a fan of those gamification campaigns that keep me entertained and give me some rewards.

And most importantly, I really like it when brands understand their customers’ needs and problems. Whether it’s helping out during tough times, offering support, or just listening and showing they care – that’s the kind of brand I appreciate.

 

What would you like to see brands doing more of? Or less of?

 More:

  • Brands should go the extra mile to shrink their carbon footprint. Whether it’s rocking eco-friendly packaging or championing ethical sourcing, it’s time for brands to join the green team and save the planet, one recyclable package at a time.
  • Brands should treat customers like royalty. Listen to their feedback, predict their cravings, and serve up products and
    experiences tailor-made for them. It’s like having a personal shopper without the hefty price tag!

Less:

  • Promising the moon if they can’t deliver the stars. I’d rather have honesty served up on a platter than a plateful of disappointment any day.
  • Bombarding customers with ads feels like trying to navigate a crowded mall on Black Friday – overwhelming and downright
    exhausting. They should find that sweet spot between promoting their brand and giving customers some breathing room.

 

What’s the best advice you’ve ever been given?

Just start doing something & you will figure it out on the way

 

If you weren’t a marketer, what would you be?

A dj? An L&D specialist? A web designer? A Neuroscientist? I have a wide range of interests.