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About CoinStats

Founded in 2017, CoinStats is a cryptocurrency portfolio management app and DeFi wallet. It provides 1.2 million monthly active users the ability to track their crypto, DeFi, and NFT holdings in real-time from over 300 exchanges and wallet providers all in one place. With over $500 billion worth of crypto managed via the app, CoinStats is on its way to becoming the only platform users will need to explore the ever-evolving world of crypto and DeFi.

Vahe's Bio

Vahe is a seasoned marketing professional currently serving as a senior growth marketing manager at CoinStats and leading the lifecycle marketing. With a focus on activation, retention, and monetization, he is responsible for building and implementing strategies that drive user engagement and revenue growth. With extensive experience in A/B testing, experimentation, and data analysis, he is well-equipped to optimize campaigns and drive results.

Fun Facts

I built my first app at 14 and have launched multiple startups since.
I'm a voracious reader, finishing at least a book weekly.
Podcasts are my go-to for insights, ideas, and staying informed.

Interview

What brings you joy in your role?

I find joy in my role when I see the direct impact of my campaigns on business success. The tangible growth in key metrics and audience engagement from my strategies is what fuels my passion.

 

How do you stay inspired or motivated in your work?

Staying motivated in my work comes from the challenge of solving complex problems. Tackling these difficult issues not only requires creativity and analytical thinking but also sparks innovation, pushing me to constantly improve and expand my skill set.

 

What tips, tricks, or pieces of advice would give a new Iterable user?

As a new Iterable user, I’d strongly recommend diving into the Iterable Academy. It’s a resource-rich platform that will provide you with valuable insights and hands-on experiences to enhance your skills. Also, actively participate in the Iterable community, where you can engage with other users, share experiences, and learn from their expertise. Both platforms will equip you with the necessary tools and knowledge to maximize the value from Iterable.

 

What does customer experience mean to you and how does Iterable play a role?

Customer experience to me means the journey a customer takes with a brand, aiming for their satisfaction and loyalty. Iterable plays a key role in this by offering a platform for personalized, cross-channel marketing. It facilitates consistent engagement, and its analytics help understand customer behavior for better personalization.

 

Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?

Alongside Iterable, Amplitude is another indispensable tool in my marketing toolkit. It provides valuable insights into user behavior, allowing me to understand how customers interact with our products. With its powerful analytics, I can evaluate the effectiveness of different marketing strategies and optimize them based on real data. This empowers me to drive customer engagement, retention, and overall business growth. Amplitude and Iterable together form a robust ecosystem for data-driven and personalized marketing.

 

What do you think will be the next big thing in the marketing industry (AI, automation, new channels?)

I believe the next big development in marketing will be the enhanced use of AI for hyper-personalization. With growing data, AI can better predict customer behaviors and preferences. This will enable marketers to tailor content uniquely to each customer, improving the customer experience and significantly boosting conversion rates and business growth.

 

If you weren’t a marketer, what would you be?

If I weren’t in marketing, I’d likely be a lawyer. The strategic thinking, problem-solving, and persuasive communication skills that are vital in marketing also form the cornerstone of legal practice, making it a fascinating alternative career path for me.

 

If you came with a warning label, what would it say? (ex: you’re a fast talker, you’re highly competitive, you talk about your dog a lot, etc.)

If I came with a warning label, it would say: “Caution: Highly Competitive. Thrives under pressure and is always seeking the next challenge.”

Campaign Portfolio

Portfolio Abandonment Campaign

Objective

A standout campaign I've implemented with Iterable is the Portfolio Abandonment Campaign

Summary

Triggered when users don't connect their portfolios to CoinStats, it sends push notifications, in-app messages, and emails to encourage completion.

Results

The strategic and data-driven approach of this campaign led to a notable 26.86% boost in the portfolio connection conversion rate.

A standout campaign I’ve implemented with Iterable is the ‘Portfolio Abandonment Campaign’. Triggered when users don’t connect their portfolios to CoinStats, it sends push notifications, in-app messages, and emails to encourage completion.

The strategic and data-driven approach of this campaign led to a notable 26.86% boost in the portfolio connection conversion rate.