Fintech
50%
Increase in the conversion rate of physical card requests and first transactions
Rover
Rover Fetches Improved Efficiencies of More Than 40% With Iterable
Started in 2011, the Rover app and website connects animal parents with loving pet sitters, dog walkers, and trainers in more than 24,000 neighborhoods around the world. They want everyone to experience pet ownership and the unconditional love that comes with it, but still feel comfortable juggling their everyday life and responsibilities that take them away from home.
With millions of services booked through Rover, and people relying on them to keep their animals happy, healthy, and safe, it’s critical to provide strong customer experiences—from research to introductions and bookings—matched with excellent customer service informed by data. Before Iterable, Rover struggled with these areas. To execute email campaigns in different markets, for instance, they had more than 80 transactional emails to update across 10 markets. It was labor and time-intensive when updates were needed and meant more than 800 emails to individually refresh.
By embracing Iterable, Rover felt fully supported in its marketing endeavors. It gained marketing efficiencies of more than 40%, which came from improved data integration, more sophisticated customer segmentation (with owners and sitters), and more comprehensive, automated journeys that encompass cross-channel communications and unique messaging. Iterable is a dependable partner that Rover trusts to problem-solve and innovate to address their new or shifting business goals, priorities, or needs.
Iterable gives us the opportunity to use our data and individualize experiences for all of our cohorts, and all the different products we offer, but intertwine them as well for a more cohesive, end-to-end experience for everyone.
Mayme Frey
Manager, CRM Operations Manager @Rover
Manager, CRM Operations Manager @Rover
