Fintech
50%
Increase in the conversion rate of physical card requests and first transactions
Wolt
Adrian Gray, Head of Marketing Automation at @ Wolt—a Finnish technology company that enables users to order food or merchandise directly to their home—shared how his team benefits from using Iterable.
Adrian shared, “One of the biggest challenges we had was trying to scale. We were then—when I joined—in 20 or 21 countries and trying to build workflows in all these countries and localize them, personalize them, make them relevant for that user in any given country was so hard to do previously.
The Iterable feature that me and my team use the most would be journeys because we are the automation team. Therefore, we’re looking at sending comms across the user’s lifecycle [and] looking at the data source of how they enter [the journey] and then customizing the journey along the way for that user.”
It’s been a very positive experience partnering with Iterable. We’re able to work with your product team very closely and that’s really important to us. It’s something that I haven’t seen on too many platforms, where we are a voice, and they show us workable demos that we can give feedback on or listen to our feature requests. The people that are behind it sometimes is more of the investment because they’re the ones that are going to help you continuously improve.
Adrian Gray
Head of Marketing Automation @Wolt
Head of Marketing Automation @Wolt
