Search Results for: customer spotlight

We have officially entered into the holiday season, which means a few different things—we’re all most likely heads down in…

Welcome to October, the spookiest month of the year! If you are in the market to buy a new house…

For our September Customer Spotlight, we’re excited to introduce you to Joel Goyette, Head of Product at Scott’s Cheap Flights. Fall is…

Welcome to the August edition of our Customer Spotlight series, featuring Joey Soriano, Head of Lifecycle Marketing at Opendoor. Opendoor’s…

We’re halfway through July, officially the heart of the summer. If you’re closing out the summer with a staycation, you…

Welcome to June, the official start of summer! It’s been a particularly wet winter for a lot of us, so…

As the saying goes, April showers bring May flowers, so for our May Customer Spotlight, we’re thrilled to introduce you…

It’s April, and around here at Iterable, that means it’s go time for Activate! For the next installment of our…

Spring is upon us, finally! Almost time to put away those snow boots, rain galoshes, and oversized winter jackets. With…

Our Customer Spotlight Series focuses on the creative geniuses who work tirelessly behind the scenes to build great marketing campaigns.…

New year, new Customer Spotlight! As a refresher, our Customer Spotlight Series focuses on the creative geniuses who work tirelessly…

2018 is wrapping up, which means that it’s time for our last Customer Spotlight of the year! Hosted in the…

Now that Thanksgiving festivities have come to an end, it’s time for another Customer Spotlight! Hosted in the Iterable Community…

Another month, another Customer Spotlight! Hosted in the Iterable Community and excerpted here on our blog, our Customer Spotlight series…

We are excited to announce the launch of our monthly Customer Spotlight series! Hosted in the Iterable Community and excerpted…

Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing customer. So, it’s…

Cross-channel marketing is our bread and butter. It’s kind of our thing. We know that to create a quality customer…

To build strong and sustainable relationships with your customers, you need to understand their pain points and motivations at every…

Iterable, the cross-channel platform that powers unified and memorable customer experiences, announced today that it has raised a Series E…

What is customer engagement? Customer engagement refers to how strong a customer’s relationship is with a brand, defined by a…

Why Mass Marketing Doesn’t Cut It Anymore   Having worked with 50+ of Iterable’s Growth and Enterprise accounts, I’ve seen…

Key Takeaways:   → Rethink Traditional Campaigns: It’s time to play “poker” with informed bets, not “Go Fish” with safe, repetitive…

Iterable’s Marketing Masters programme is back—shining a spotlight on our most innovative, engaged, and forward-thinking users. These are the marketers…

We’re excited to announce that Iterable has been named one of Alium’s top 20 marketing and e-commerce technology vendors, a…

Mark your calendars for Tuesday, September 10, 2024, because we’ll be in the Big Apple for Activate Tour New York.…

The tech world is abuzz following the latest announcements from Apple’s WWDC and Google’s I/O 2024 conferences. Both tech giants…

You’ve laid the groundwork with a well-organized messaging strategy, assembled a rockstar team, and prepped your data to perfection. Now,…

It’s that wonderful time of the year when we retrieve our thinking caps, power up our laptops, and embark on…

Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely…

A Cosmic Approach to Marketing Technology In the world of modern marketing, success is often written in the stars—both figuratively…

This updated post was originally published by Iterable and published on November 2, 2017.   Most marketers already know that…

Accurately measuring and tracking the costs associated with engineering research and development (R&D) projects can be challenging for companies due…

Since 1988 Hispanic Heritage Month, which runs from September 15 through October 15, has celebrated “histories, cultures and contributions of…

Hi! If you’re reading this, you’ve found yourself on the Iterable blog. If you’ve been here before, welcome back. If…

We’re all familiar with zero-party data, first-party data, and even third-party data. What we’ve skipped over, however, is second-party data.…

In the early 1900s, the last Sunday of every February was considered International Women’s Day. Women of Manhattan gathered on…

Brands are no longer faceless and amorphous, they’re starting to identify themselves through their beliefs and the causes they support.…

During the customer journey, the customer goes through three distinct phases, which, together, are typically known as the marketing funnel.…

Brand authenticity is defined as “the extent to which consumers perceive a brand to be faithful toward itself, true to…

There are more ways to connect with your customers than ever before—and not all of them require reaching out to…

Email personalization refers to the craft of creating unique messaging for each customer through your email marketing communications. By personalizing…

As one of the most impactful marketing channels, email deserves some time in the spotlight. In the past year, there…

SMS marketing refers to marketing to your customers via their mobile devices’ Short Message Service (SMS) feature, more commonly known…

Email marketing remains the most popular and effective strategy for connecting with your customers online, boasting an average ROI of…

A promotional email refers to an email that is intended to promote your brand. Typically, it includes a discount, offer,…

Dynamic content refers to content that is automatically generated based on user signals, that might include their behaviors, preferences, and,…

Spotify needs no introduction, the world’s most popular audio streaming subscription service has been around for years now, and this…

Transactional emails are automated emails sent to communicate a transaction. Unlike marketing emails, they’re not used to entice customers to…

Headlines are projecting that the prospects for the upcoming holiday look bleak. But while, last year, the holiday season was…

Push notification marketing refers to the practice of sending marketing messages via “push” technology, which can be performed on both…

Marketing drip campaigns are automated, sequenced messages sent to users based on specific parameters such as duration between messages, and…

Location-based marketing (LBM) is a type of targeted marketing initiative that enables brands to reach out to consumers with personalized…

Streaming platforms have rapidly evolved in recent years. With improvements to internet speeds and mobile devices, there are more users…

Heady is a Brooklyn, NY based mobile product consultancy that builds sustainable innovation through design and technology. We integrate with…

May is Asian American and Pacific Islander Heritage Month. In 2021, it comes at a fraught time in the U.S.…

Previously, we’ve spoken about the different types of marketers. The Dreamers, Builders and Makers are the ones who comprise the…

March is Women’s History Month. It’s also home to International Women’s Day (IWD). As such, March gives marketers an opportunity…

With such tumultuous times brought on by the global pandemic, 2020 was the year of marketing with empathy, but it…

Does your email marketing plan include a strategy for Black History Month? For many brands, this month-long celebration of African…

What does your Boxing Day strategy look like? If you live in the U.K. or Commonwealth countries, like Canada, Australia,…

Hi there! Welcome to our blog. No matter how you found yourself on this page, we are honored to host…

Today, we’re excited to introduce you to our Marketing Masters, class of 2020—a community of marketing professionals across leading companies,…

Grocery shopping during COVID-19 has adopted a sort of choreography. Each move working in tandem for the safety of ourselves…

Email is forever. Think about it. Long after you’ve rebranded your website, iterated through hundreds—maybe thousands—of Facebook ads and sold…

Much like the rest of the global fashion industry, there is quite the brawl happening in the United Kingdom for…

Stewart Brand once said, “The fast-moving trends get most of the attention. The slow-moving trends have most of the power.”…

‘Tis the season for recap posts! We recently shared the cross-channel marketing campaigns, trends and strategies we loved in our…

Everybody’s getting in on Halloween, from infants to adults, parents to pets, all around the house. If you want to…

The basis of any great customer experience isn’t complex or groundbreaking. It’s not even new. It’s simply treating your customers…

The New Year is the time of recharged energy, replenished budgets and ambitious resolutions. For those of us in marketing,…

Most marketers already know that email marketing is a powerful force for connecting with consumers. According to a VentureBeat study,…

The global skincare market is expected to reach over $135 billion by 2021, but with only one dermatologist for every…

In case you missed it, our User Engagement Top 100 Subscription Retailers report is available for download. Inside, we uncover…

The demand for e-learning is exponentially increasing, whether it’s to start a side hustle in photography or develop entrepreneurial skills…

Recently, we launched a three-part blog series to demonstrate what makes an effective email marketing campaign with case studies from…

Much of the discussion about B2C marketing revolves around e-commerce, but the strategies to increase user engagement are relevant to…