Justin has had the opportunity to work in many facets of customer engagement over the past 10 years. His hands-on experience with creative strategy & design, marketing automation, platform management, and data analysis has given him a unique perspective and foundation in the MarTech space. Getting his start at a small boutique agency in the Midwest, Justin has since gone on to assist marketing teams at multiple billion dollar organizations.
I’ve worked with a number of marketing platforms over the years and I appreciate how easy Iterable is to reference and action on various data sources. Special shoutout to the segmentation and workflow features, which is where I feel Iterable really shines and feels more intuitive and less restrictive than its competitors.
When and how did you get your start in marketing?
I would say that I got my start in marketing when I was around thirteen. I had just started my first band and I would have my parents take me to concert venues or anywhere with decent foot traffic to hand out flyers and CD’s. On the digital side of things, I would also spend a lot of time on Myspace trying to promote our new songs and upcoming shows. After I graduated college, my marketing experience became a little more official as I got into promotions and live events. It was definitely an educational (and comical) experience to see the difference between offering someone free samples of liquor vs offering them the free music from a high school metal band.
What’s been the proudest moment in your career?
The proudest moment in my career would have to be getting my first job after moving out to California. In the fall of 2016, my girlfriend and I both put in our two weeks notice, packed up everything we owned, and drove from the Midwest to Southern California. We didn’t have new jobs lined up, just an Airbnb for a month and a handful of interviews. She actually ended up getting hired after her first interview (she’s kind of a rockstar like that), but none of my initial interviews ended up panning out. A few months and a couple odd-jobs later, I landed a position with Herbalife Nutrition as a Digital Marketing Specialist. I’ll always remember it vividly, because it happened a few days before Thanksgiving and I didn’t have to think very hard when it was my turn to share what I was thankful for that year.
What does growth marketing mean to you?
Growth marketing to me means being adaptable and always striving to be relevant. Now more than ever, the interaction with a customer needs to be a two-way conversation. By having that dialogue, you can build meaningful relationships and ensure you’re communicating things that matter. People don’t fall for the same gimmicky marketing tactics that they used to, so I think relatability is truly invaluable in terms of growth.
What is one piece of advice that you would give to a new Iterable user?
Dive in head first! If you get stuck or have any issues, the knowledge base and support team have always been incredibly helpful. Iterable Academy is also a great feature and I still always learn a thing or two every time I go back to it.
What do you like most about using Iterable?
My favorite thing about Iterable is its versatility. I’ve worked with a number of marketing platforms over the years and I appreciate how easy it is to reference and action on various data sources. Special shoutout to the segmentation and workflow features, which is where I feel Iterable really shines and feels more intuitive and less restrictive than its competitors.
Besides Iterable, what are the other tools in your marketing toolkit? How are you leveraging them?
Two other great tools in our repertoire are Amplitude and NiftyImages. Amplitude houses a lot of great data from our app that doesn’t get piped directly into Iterable. With the cohort sync integration, we can utilize Amplitude data to trigger campaigns, create segments, and even generate new user profile fields. NiftyImages has also been a very helpful tool that enables us to serve up personalized imagery simply by utilizing Iterable data fields and merge parameters.
What’s the best advice you’ve ever been given?
Never stop learning.
“There is divine beauty in learning…. To learn means to accept the postulate that life did not begin at my birth. Others have been here before me, and I walk in their footsteps.” ―Elie Wiesel
If one song could play every time you entered a meeting, what would it be?
Sabotage by Beastie Boys. I would also need a fake mustache and some aviators to provide the full effect.