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About Framer

Framer is a collaborative design tool that helps teams create fully interactive, high-fidelity prototypes that feel just like the real deal. We think the ability to quickly express complex creative ideas is a super power, so we’re on a mission to make interactive design accessible for everyone.

Kait's Bio

I’m a career learner with an insatiable curiosity for solving challenging puzzles and exploring creative ideas, both personally and professionally. I’m an enthusiast in email, data, and marketing automation, and I’ve won a few awards for my work. Mostly, though, I believe thoughtful design, clear communication, and human-first development can (and should) change the world for good.

Fun Facts

I performed with a wind symphony in Carnegie Hall when I was 14.
I have piloted a hang glider solo off a mountain.
I drew 100 portraits of 100 random Facebook friends in 150 days.

Interview

When and how did you get your start in marketing?

Funny enough, I was actually working on a degree in the music industry near Nashville— and starting to realize that I enjoyed my classes more than I enjoyed the industry itself—when I won a social media contest for a bunch of camping gear. As a broke college kid, it felt like I’d won the lottery. The marketing company coordinating the contest was based in Colorado, and when they reached out to me to get my shipping details, I sent a cheeky note asking if they were hiring. You can imagine my surprise when they said yes! The team brought me on as a remote intern, where I learned to manage Amazon data and WordPress sites while I finished my degree. After I graduated, I took a full-time role as a digital account manager at a marketing agency in Atlanta, and the rest was history.

 

What do you love about your role?

I get to bring my whole self to work, and no day is exactly the same. Some days I feel more right-brained so I write or play with design, and others, I would rather solve problems in a React email build system, run workflow experiments, and find patterns in campaign data. I have the freedom and flexibility to lean into my strengths, so my job is genuinely really fun. Our designers are second to none, and the whole Framer team cares so deeply about what we do that shipping quality work always feels genuinely good and worthwhile. I love nothing more than finding out when a campaign I’ve worked on has resonated with someone and made their job just a little easier.

 

What’s a mistake you’ve made at work, and how did you deal with it?

Just one? Ha! I’ve made heaps, and I’ve shared a few stories publicly before, but the one that stung the most happened when I was brand new to email. I was only a month or two into my new job at MakeMusic —and email generally—and I was managing email marketing for each of our different brands. In my earnest effort to understand suppression lists, I inadvertently sent an email from one brand (subject line: SUPPRESSION TEST) with the personal cell number of one of our sales reps to five hundred thousand opted out users of an entirely different brand. The kicker was when a VP’s son texted his dad a screenshot of the email with the note, “I take it the suppression test was… unsuccessful.” Oof. I was completely mortified, and I still remember the walk of shame into my manager’s office to tell her what had gone wrong. I thought I was going to pass out! Many years later, I’m still grateful for the grace and kindness she showed me in that moment. We put together an “oops” email and sent it out within the hour, but not before our poor colleague had gotten a lot of angry calls. I made exactly 76 apology muffins that night to bring in for my coworkers the next day. I’m glad to be able to laugh about it now, but it definitely taught me what not to do when testing unfamiliar tools.

 

What is one piece of advice that you would give to a new Iterable user?

Ask questions. Read all the support documentation you can get your hands on—with Iterable, so much is possible that with other ESPs is either impossible or massively painful, so prepare yourself well and you’ll be ready with creative solutions for any challenge. Talk to other users and ask the team for help with problems you may think are too big. You’ll be pleasantly surprised with all that’s possible when you start digging in!

 

What do you like most about using Iterable?

It’s so flexible! I rarely run into problems that feel unsolvable, and any time I want to achieve something new, I can usually find a few ways to do it. The segmentation tool and experiments help me to continually learn about our users to better support their design journeys. I’m always poking around in workflows and with creative personalization to test what resonates, what drives better engagement, what brings surprise and delight at exactly the right time. It’s genuinely fun to use—an experience I’ve not had with another ESP.

 

How do you think about building customer loyalty and how does Iterable play a role?

Loyalty in any relationship is built on a foundation of trust, which comes from an awful lot of listening. Our goal at Framer is to build something that helps teams create truly interactive, engaging prototypes, but we can’t do that without understanding their pain points and use cases. We need that critical feedback loop, and Iterable gives us the ability to effectively listen, learn, and adapt quickly to serve our audience better.

 

What advice would you give your high school self?

Ask for the things you want. Charge more than you think you deserve. Follow your heart, especially when it takes you down unconventional paths. Choose to be honest and kind over self-sacrificing and nice. Don’t be afraid of the repercussions that come with being authentic—any opportunity, role, or relationship that requires you to sacrifice your values wasn’t meant for you anyway. Help lift up others who don’t have the privilege to make those same choices. Give abundantly of your time, your money, your knowledge, and your friendship, but remember that not everything and everyone deserves your time, your money, your knowledge, or your friendship. And always, always, always ask more questions.

 

What is one goal you’d like to achieve in your lifetime?

I’d like to find a little patch of farmland somewhere in the world and rewild it by planting native flora, letting it grow, and watching the plants and animals do their thing uninterrupted. As much as I love people and community, I feel strongly that humans have done a lot more harm than good to the world generally. But I also think there’s some hope left yet. Would love nothing more than to be a better steward of the earth and take the time to wonder at it a bit more.