[{"ID":91753,"post_author":"71","post_date":"2021-09-29 10:56:45","post_date_gmt":"2021-09-29 17:56:45","post_content":"<p>The mobile marketing landscape is always changing, especially in recent years. As you plan for a mobile-focused future, arming yourself with data and first-hand knowledge from leaders helping to shape the experiences of the biggest mobile brands around will help you stay ahead of the curve.<\/p>\r\n<p>Join us as we team up with our friends at Twilio to explore the latest mobile marketing trends shaping our work as marketers, lives as consumers, and the massive opportunities they hold for our brands. We\u2019ll also share key findings from our latest mobile consumer report and sit down for a fireside chat between Iterable\u2019s Sr. Director of Strategic Services and Twilio\u2019s VP of ISV.<\/p>\r\n<p><strong>You\u2019ll come away with:<\/strong><\/p>\r\n<ul>\r\n\t<li>The mobile marketing trends that should be on your team\u2019s radar<\/li>\r\n\t<li>New research findings on mobile consumer sentiment, behavior, and preferences<\/li>\r\n\t<li>Insider perspective from Iterable &amp; Twilio leaders helping shape the future of mobile experience<\/li>\r\n<\/ul>","post_title":"The State of Mobile Marketing [US]","post_excerpt":"","post_status":"future","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-state-of-mobile-marketing-us","to_ping":"","pinged":"","post_modified":"2021-09-08 16:55:25","post_modified_gmt":"2021-09-08 23:55:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=91753","menu_order":5,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"September 29, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":51,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512_US.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512_US.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512_US-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512_US-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/the-state-of-mobile-marketing-us\/"},{"ID":91770,"post_author":"71","post_date":"2021-09-29 01:56:41","post_date_gmt":"2021-09-29 08:56:41","post_content":"<p>The mobile marketing landscape is always changing, especially in recent years. As you plan for a mobile-focused future, arming yourself with data and first-hand knowledge from leaders helping to shape the experiences of the biggest mobile brands around will help you stay ahead of the curve.<\/p>\r\n<p>Join us as we team up with our friends at Twilio to explore the latest mobile marketing trends shaping our work as marketers, lives as consumers, and the massive opportunities they hold for our brands. We\u2019ll also share key findings from our latest mobile consumer report and sit down for a fireside chat between Iterable\u2019s Sr. Director of Strategic Services and Twilio\u2019s VP of ISV.<\/p>\r\n<p><strong>You\u2019ll come away with:<\/strong><\/p>\r\n<ul>\r\n\t<li>The mobile marketing trends that should be on your team\u2019s radar<\/li>\r\n\t<li>New research findings on mobile consumer sentiment, behaviour, and preferences<\/li>\r\n\t<li>Insider perspective from Iterable &amp; Twilio leaders helping shape the future of mobile experience<\/li>\r\n<\/ul>","post_title":"The State of Mobile Marketing [EMEA]","post_excerpt":"","post_status":"future","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-state-of-mobile-marketing-emea","to_ping":"","pinged":"","post_modified":"2021-09-09 00:56:31","post_modified_gmt":"2021-09-09 07:56:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=91770","menu_order":4,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"September 29, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":51,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512_EMEA.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512_EMEA.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512_EMEA-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512_EMEA-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/the-state-of-mobile-marketing-emea\/"},{"ID":92811,"post_author":"79","post_date":"2021-09-23 10:03:15","post_date_gmt":"2021-09-23 17:03:15","post_content":"<p>September 15 to October 15 is <a href=\"https:\/\/www.hispanicheritagemonth.gov\/\" target=\"_blank\" rel=\"noopener\">National Hispanic American Heritage Mont<\/a>h, a period to recognize and celebrate generations of Hispanic Americans who have positively influenced and enriched our nation and society. To celebrate, we are proud to share the launch of the Iterable Latinx Affinity Group, which will create community and development opportunities for employees that self-identify as Latinx.<\/p>\r\n<p>We\u2019re incredibly proud of the employees at Iterable who manage these groups and drive inclusivity at Iterable. With the new Latinx Affinity Group, led by Sebastian Cabrera, we now have eight active <a href=\"https:\/\/iterable.com\/culture\/#:~:text=Affinity%20Groups%20are%20employee%2Dcreated,their%20community%20and%20professional%20growth.\" target=\"_blank\" rel=\"noopener\">Affinity Groups<\/a>.<\/p>\r\n<p>While Sebastian, Customer Success Manager on the Enterprise team, has only been at Iterable for a few months, he has already made a major impact at the company.<\/p>\r\n<p>Let\u2019s get to know Sebastian, an Iterator leading a more inclusive future in tech for the Latinx community.<\/p>\r\n<h3>Tell Us a Little About Yourself!<\/h3>\r\n<p>I was born in Bogota, Colombia. A city that wakes up early, blanketed by the misty fog of a valley that about seven million people call home. My identity today was very much shaped by my upbringing\u2014specifically, at family dinners hosted by my great grandmother. Everyone was welcome for those meals. I vividly remember the old round dinner table, covered with white crochet, surrounded by 10-20 people every night of the week. Everyone who was in need of a hot meal was welcome\u2014cousins, aunts, friends, neighbors, and even complete strangers.<\/p>\r\n<p>My family immigrated to California in the mid 2000s. My parents left everything behind in Colombia, sacrificing their hard-earned careers and businesses to give my brother and I the opportunity that they saw in the diverse and vibrant community of the San Francisco Bay Area.<\/p>\r\n<p>We confronted many challenges in this move, which we overcame with the support of family, friends, and allies we met along the way. From university counselors to local community leaders, everyone that shared their time and resources with my family and me helped play a role in our success. Together, they opened doors for us that we didn't know existed.<\/p>\r\n<p>Experiencing the power of community and collaboration firsthand inspired my continued passion supporting others. I found my professional niche in Customer Success, where, today at Iterable, I am able to leverage my technical expertise and love of people to help individuals, teams, and entire businesses succeed! <br \/>\r\nPersonally, I\u2019ve stayed close to my roots as well\u2014I founded <a href=\"https:\/\/www.facebook.com\/clicsf\/?ref=page_internal\" target=\"_blank\" rel=\"noopener\">ClicSF<\/a>, a group that is designed to promote the stories of Colombian-Americans chasing their dreams in many different ways.<\/p>\r\n<h3>How have you brought your community passion to Iterable?<\/h3>\r\n<p>Before joining Iterable I was with Paradigm Strategy, where I partnered with HR professionals and executives in multiple industries to understand how our Diversity, Equity, and Inclusion services can strengthen their culture. In this role, I had the opportunity to learn firsthand of the positive impact that Affinity and Employee Resource groups have on driving a company\u2019s mission forward. This is especially relevant for organizations that depend on innovation to grow. Iterable\u2019s Head of DE&amp;I, Markita Jack, even recently <a href=\"https:\/\/www.benefitspro.com\/2021\/09\/17\/driving-dei-a-key-element-in-growth-and-innovation\/?slreturn=20210822130908\" target=\"_blank\" rel=\"noopener\">authored a piece<\/a> on the topic, linking diversity and innovation.<\/p>\r\n<p>During my interview process with Iterable, I learned the depth of Iterable\u2019s commitment to community and inclusivity. Not only does our company have a dynamic group of leaders helping build the inspiring Affinity Groups, but the groups also have the unequivocal support and sponsorship of the executive team. It's because of this close partnership that the groups can put on amazing events, like <a href=\"https:\/\/www.linkedin.com\/post\/edit\/6836324143898734592\/\" target=\"_blank\" rel=\"noopener\">this AMA<\/a> with Markita Jack, or the Black At It Affinity Group\u2019s discussion on <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6845784469740363776\" target=\"_blank\" rel=\"noopener\">Black Men in Tech<\/a>.<\/p>\r\n<p>After participating in a few sessions led by the Pride and Mixed Identity Affinity Groups I was inspired to do the same for our Latinx community.<\/p>\r\n<h3>Can you tell us more about the Latinx Affinity Group?<\/h3>\r\n<p>Mi gente! This is such an exciting moment for me and the wider Latinx community at Iterable.<\/p>\r\n<p>I believe that both structural and individual change is needed to drive DE&amp;I initiatives forward. From DE&amp;I training resources that are consistent across the organization, to concrete resources allocated to individuals regardless of place on their DE&amp;I journey. The creation and sponsorship of resources, like Affinity Groups, is important, as companies should also constantly listen to the needs of their employees and put significant resources behind their goals inside and outside of their four walls.<\/p>\r\n<p>Our vision is to continue to foster a sense of belonging for the Latinx community at Iterable. From creating a dedicated space for us to stay connected and informed about the topics that are important to the community, to advocating for the needs of the group members across the organization. I imagine our vision will only expand as members join the group, so stay tuned for more!<\/p>\r\n<p>There are many facets of the Hispanic and Latin American diaspora that call for unique resources to adequately support this community. While we are still in the infancy of this group, we aim to create a space that advocates for our community both for current and future Latinx Iterators.<\/p>\r\n<p>The first gathering to welcome folks will be a virtual tea time at the end of the month, where we will be talking about the mission and motivations of our group and crowd-source some ideas for events, conversations, guest speakers and discussion. I could not be more excited for this opportunity!<\/p>\r\n<h3>Impact in Action<\/h3>\r\n<p>Sebastian has a long-standing passion for community and inclusivity. Prior to Iterable, he worked closely with <a href=\"https:\/\/www.linkedin.com\/in\/rociomedinavn\/\" target=\"_blank\" rel=\"noopener\">Roc\u00edo van Nierop<\/a>, Cofounder and Executive Director of the nonprofit organization, <a href=\"https:\/\/latinasintech.org\/\" target=\"_blank\" rel=\"noopener\">Latinas in Tech<\/a>. Latinas in Tech is a non-profit organization with the mission to connect, support, and empower Latina women working in technology and a vision to achieve fair representation in leadership positions. The organization comprises more than 16,000 women working at more than 100 of the top technology companies.<\/p>\r\n<p>Roc\u00edo has long been an advocate for tech inclusion, participating in multiple boards of charitable organizations that push forward the participation of underrepresented minorities. An expert on driving community and inclusivity, Rocio shared some guidance with us for organizations looking to drive a more equitable future for Latinos in tech:<\/p>\r\n<p>\u201cMy advice for organizations: focus on investing first in your employees before aiming to attract more entry-level Latinx talent.<br \/>\r\nLook inwards first and see what would your Latino employees need to grow and excel in their careers. Ensure they have a good home with a clear career path. Let them lead and they will prove to you, you made the right decision. Create hiring managers that will then bring you more diverse and qualified employees. Make your company a good home not only to Latinx employees but to all employees so that it is a good home for generations to come. <br \/>\r\nThen you will create meaningful services and products that are truly aimed at the diverse consumers.\u201d<\/p>\r\n<p>Latinas in Tech runs 100% on corporate donations and grants. They ensure that all of their programming, with the exception of the Latinas in Tech annual summit, are totally free. We\u2019re proud to share that we have donated $5,000 to Latinas in Tech, helping support our shared goal to empower Latinos that work in technology and ensure that there is a fair representation at all levels of the tech ecosystem!<\/p>\r\n<p><em>Are you passionate about impact and innovation? Explore <a href=\"http:\/\/Iterable.com\/careers\" target=\"_blank\" rel=\"noopener\">career opportunities<\/a> with Iterable.<\/em><\/p>","post_title":"\u201cAsk An Iterator:\u201d Sebastian Cabrera Launches the Latinx Affinity Group","post_excerpt":"Demonstrating the importance of diversity & inclusion at Iterable, meet Sebastian Cabrera, leader of the new Latinx Affinity Group.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ask-an-iterator-sebastian-cabrera-launches-the-latinx-affinity-group","to_ping":"","pinged":"","post_modified":"2021-09-23 10:03:15","post_modified_gmt":"2021-09-23 17:03:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92811","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 23, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092321_Sebastian-Cabrera-QA_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Latinx Affinity Group\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092321_Sebastian-Cabrera-QA_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092321_Sebastian-Cabrera-QA_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092321_Sebastian-Cabrera-QA_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ask-an-iterator-sebastian-cabrera-launches-the-latinx-affinity-group\/"},{"ID":92763,"post_author":"79","post_date":"2021-09-22 09:20:52","post_date_gmt":"2021-09-22 16:20:52","post_content":"<p>In June, Apple rocked the marketing world with their announcement of Mail Privacy Protection and a slew of other iOS 15 features that promised to shake things up for many marketers. Now, with WWDC 21 in the rear view, <a href=\"https:\/\/techcrunch.com\/2021\/09\/14\/iphone-users-will-receive-ios-15-update-on-september-20\/\" target=\"_blank\" rel=\"noopener\">here we are<\/a>!<\/p>\r\n<p>We\u2019ve shared our <a href=\"https:\/\/iterable.com\/blog\/what-apples-ios-15-privacy-updates-mean-for-marketers\/\" target=\"_blank\" rel=\"noopener\">initial thoughts on the subject previously<\/a>, and when the iOS 15 beta was released, we were eager to get our hands on it and see what\u2019s ahead of this week\u2019s go-live date. And now that we\u2019ve had the chance to dig in, we\u2019ve found our POV remains the same: these changes are fantastic for consumers and we love seeing major companies like Apple take a privacy-first stance\u2014especially on the mobile front.<\/p>\r\n<h3>iOS 15 at Iterable<\/h3>\r\n<p>Now, as the mobile Product Lead here at Iterable, this blog is going to focus on our mobile response. As a quick refresher, iOS 15 introduced two new features, Focus mode and notifications summary, that help consumers maintain balance in a world where push notifications are constantly vying for your attention.<\/p>\r\n<p>Focus mode enables you to schedule times of day or even locations where you don't want to be pinged by notifications, other than those from specific apps or contacts (think Slack or messages from family). Anything else is going to be shown to you after Focus mode is turned off.<\/p>\r\n<p>Notification summary, on the other hand, lets you replace the ad-hoc drips of incoming push notifications from your chosen apps with a summarized digest of received messages throughout the day. In this case, Apple uses machine learning to comb through user engagement and other data to determine which apps get marquee placement in the summary, while the rest are seen only after tapping into the summary.<\/p>\r\n<p>Personally, we\u2019re big fans of both\u2014especially Focus mode during work hours. It's been awesome. That said, I\u2019d imagine adoption will be substantial, raising a couple of key deliverability questions for marketers:<\/p>\r\n<ul>\r\n\t<li>If a user is in Focus mode, how can I reach them with time sensitive information like delivery notices or critical updates?<\/li>\r\n\t<li>If my app is featured in the notification summary, but my user has multiple queued messages, how do I know which one bubbles to the top?<\/li>\r\n<\/ul>\r\n<h3>Push Notification Interruption Levels<\/h3>\r\n<p>Great questions! Staying top of mind is critical which is why we\u2019re introducing two new push notification settings into our push offering this quarter. The first, aptly named interruption levels, lets marketers choose the right level of urgency for their push messages:<\/p>\r\n<ul>\r\n\t<li><strong>Passive<\/strong>: less obtrusive, won\u2019t wake or vibrate your phone\u2014they go straight to the notification center and and are listed on notification summaries<\/li>\r\n\t<li><strong>Active<\/strong>: your typical iOS push. They wake the screen, make a sound or vibrate once received\u2014BUT they won\u2019t break through Focus mode.<\/li>\r\n\t<li><strong>Time-Sensitive<\/strong>: similar to Active, but WILL break through Focus mode even if they aren\u2019t from an \u201capproved\u201d app.<\/li>\r\n\t<li><strong>Critical<\/strong>: as the name entails, this level alert will come through unimpeded. (This alert level requires special approval from Apple and is typically reserved for governmental, public agency or healthcare app use cases.)<\/li>\r\n<\/ul>\r\n<table style=\"border-collapse: collapse; width: 100%; height: 115px;\">\r\n<tbody>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 25%; height: 23px;\"><strong>Interruption level<\/strong><\/td>\r\n<td style=\"width: 25%; height: 23px;\"><strong>Overrides scheduled delivery<\/strong><\/td>\r\n<td style=\"width: 25%; height: 23px;\"><strong>Breaks through Focus Mode<\/strong><\/td>\r\n<td style=\"width: 25%; height: 23px;\"><strong>Overrides ring\/silent switch<\/strong><\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 25%; height: 23px;\">Passive<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 25%; height: 23px;\">Active<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 25%; height: 23px;\">Time Sensitive<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u2705<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u2705<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 25%; height: 23px;\">Critical<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u2705<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u2705<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u2705<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>Important aside: We applaud Apple for enabling developers and marketers to prioritize their messages\u2019 importance. However, it\u2019s extremely important that marketers ensure their content warrants the given interruption levels. Don\u2019t take advantage of this power.<\/p>\r\n<p>The first time a user receives a time sensitive notification, they\u2019ll be asked if they would like to continue receiving such messages. Be warned! Apple makes it easy for users to opt-out from further time sensitive messages should they feel your message wasn\u2019t actually time sensitive in the first place.<\/p>\r\n<p>It\u2019s probably not worth severing your connection over a promo push. Use your best judgment here. If you\u2019re interested in reading more, Apple provides some tips in their <a href=\"https:\/\/developer.apple.com\/design\/human-interface-guidelines\/ios\/system-capabilities\/notifications\" target=\"_blank\" rel=\"noopener\">Human Interface Guidelines<\/a> on how to create a good messaging experience and provides some specific guidelines for using interruption levels appropriately.<\/p>\r\n<p>Now, back to Iterable! From your iOS Push Template, you can assign any of these levels to your messages from our new drop down menu. Very simple and straightforward with no major change to your typical workflow.<\/p>\r\n\r\n[caption id=\"attachment_92855\" align=\"alignnone\" width=\"2978\"]<img class=\"size-full wp-image-92855\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/interruption-levels.png\" alt=\"\" width=\"2978\" height=\"1986\" \/> Click, pick, send! Simple as that.[\/caption]\r\n\r\n<h3>Relevance Score<\/h3>\r\n<p>Next up is Relevance score. As you might\u2019ve guessed, this enables marketers to add an appropriate priority weight to their messages. This weighting controls which notifications will appear at the top of summary (if it's featured and there are multiple messages from their app).<\/p>\r\n<p>And much like its close cousin Interruption levels, Relevance score, too, can now be added from the template editor. For simplicity sake, marketers can select their message\u2019s Relevance score from 0.0 to 1.0 from our dropdown to assign the right weighting to their different push messages, or type in an exact desired value.<\/p>\r\n\r\n[caption id=\"attachment_92770\" align=\"alignnone\" width=\"512\"]<img class=\"size-full wp-image-92770\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Relevance-Score.png\" alt=\"Re\" width=\"512\" height=\"368\" \/> <em>Choose the score that best suits your message.<\/em>[\/caption]\r\n\r\n<h3>Push Notification Action Button Icons<\/h3>\r\n<p>And as an added bonus, iOS 15 gives us the ability to add icons to action buttons. You've probably seen these action buttons when you sign into an SSO service\u2014that push notification let\u2019s you confirm it's actually you trying to sign into some account.<\/p>\r\n\r\n[caption id=\"attachment_92776\" align=\"alignnone\" width=\"512\"]<img class=\"size-full wp-image-92776\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Push-Action-Button.jpeg\" alt=\"Push Action Button\" width=\"512\" height=\"369\" \/> <em>Your typical action button experience<\/em>[\/caption]\r\n\r\n<p>Coming this winter, our push action buttons will support icons to spice up that message! Since experience is the name of today\u2019s game, an added personal touch with the right icon can help make your message more interesting but also give your responses some added visual and intuitive context.<\/p>\r\n\r\n[caption id=\"attachment_92782\" align=\"alignnone\" width=\"390\"]<img class=\"size-full wp-image-92782\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Visual-Updates.png\" alt=\"The new push experience\" width=\"390\" height=\"512\" \/> <em>The new action button experience!<\/em>[\/caption]\r\n\r\n<h3>Wrapping Up<\/h3>\r\n<p>Like we said, we're really excited about this consumer-first shift, but we\u2019re even more excited to bring these iOS 15 features to marketers everywhere! We\u2019ve got a full docket of mobile enhancements coming your way this year so make sure to stay tuned!<\/p>\r\n<p>&nbsp;<\/p>","post_title":"iOS 15, Push Notifications, Iterable: What You Should Know","post_excerpt":"The iOS 15 updates are fantastic for consumers. We love seeing a privacy-first stance\u2014especially when it involves push notifications.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ios-15-push-notifications-iterable-what-you-should-know","to_ping":"","pinged":"","post_modified":"2021-09-23 19:04:45","post_modified_gmt":"2021-09-24 02:04:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92763","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 22, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092221_iOS-15-Push-Notifications-Iterable_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092221_iOS-15-Push-Notifications-Iterable_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092221_iOS-15-Push-Notifications-Iterable_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092221_iOS-15-Push-Notifications-Iterable_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ios-15-push-notifications-iterable-what-you-should-know\/"},{"ID":92661,"post_author":"79","post_date":"2021-09-21 09:10:47","post_date_gmt":"2021-09-21 16:10:47","post_content":"<p>I love a good pun\u2014ask anyone on my team. I think it all started when I was a kid and went to a neighborhood birthday party where the magician\u2019s stage name was \u201cJustin Time.\u201d Anyway...because of my affinity for wordplay, it seems marketing was the right career path for me. Puns have had a long-standing presence in marketing campaigns and, lately, it\u2019s made me wonder why.<\/p>\r\n<p>Puns are often crudely labeled as \u201c<a href=\"https:\/\/www.fatherly.com\/health-science\/the-science-behind-the-puns\/\" target=\"_blank\" rel=\"noopener\">dad-jokes<\/a>\u201d\u2014maxing out the cheese-o-meter\u2014so why are marketing teams using them in their campaigns? They can\u2019t be as bad as some people think. In fact, if they\u2019re being used to attract and retain customers, they must be appealing on some level.<\/p>\r\n<p>Yes, some...okay...a lot of...fine...most puns elicit headache-inducing eyerolls, but you have to admit, there\u2019s something a little special about the clever nature of a well-crafted pun, right? No? Just me? Alright, well, if you\u2019re not of the same mindset, hopefully I can convince you of the magic of a proper pun.<\/p>\r\n<p><em>Disclaimer: If you\u2019re not a pun fan, you may want to head out now because, without puns scattered throughout, this post would be like a pencil with two erasers\u2014pointless.<\/em><\/p>\r\n<h3>An Introductory Course: Welcome to Puns Pun01<\/h3>\r\n<p>In an <a href=\"https:\/\/www.npr.org\/2011\/05\/15\/136253845\/not-jest-for-pun-a-surprising-history-of-wordplay\" target=\"_blank\" rel=\"noopener\">interview with NPR<\/a> (aptly titled \u201cNot Jest for Pun\u201d), John Pollack, author of <a href=\"https:\/\/www.goodreads.com\/book\/show\/10115296-the-pun-also-rises\" target=\"_blank\" rel=\"noopener\">The Pun Also Rises<\/a>, says, \u201cA pun is notoriously difficult to define, but it's a type of wordplay, and it takes many different forms...The most common type of pun is the humorous use of a word in such a way that because of its sound, you can interpret it in more than one way.\u201d<\/p>\r\n<p><a href=\"https:\/\/nypost.com\/2015\/08\/18\/a-brief-history-of-puns-from-shakespeare-to-bobs-burgers\/\" target=\"_blank\" rel=\"noopener\">Puns aren\u2019t new<\/a>, either. Shakespeare was a fan of the well-crafted pun. In Romeo and Juliet, for example, after Mercutio was fatally stabbed, he remarks, \u201cAsk for me tomorrow, and you shall find me a grave man.\u201d<\/p>\r\n<p>This is exactly what John Pollack is talking about when he mentions more than one interpretation of a word. It\u2019s on the reader to dig deeper and find the buried meanings. (See what I did there?)<\/p>\r\n<p>Because puns have multiple meanings layered into quick quips, the audience has to pause to fully understand the joke. Maybe they even read it twice. Then, once it clicks, it\u2019s like they\u2019ve been let in on a secret\u2014they\u2019re in the know. Puns have the ability to say more with less and be thought-provoking, making them perfect for attention-grabbing marketing.<\/p>\r\n<h3>Creating an Emotional Punnection<\/h3>\r\n<p>Puns are funny. Maybe not gut-busting funny, but they\u2019ll at least garner a chuckle or two. But does this chuckle really help you achieve your marketing goals? According to <a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2018\/06\/15\/the-cmos-guide-to-using-humor-in-marketing\/?sh=3906617e62bf\" target=\"_blank\" rel=\"noopener\">The CMO\u2019s Guide to Using Humor in Marketing<\/a> from Forbes, there are four key benefits to adding humor to your marketing campaigns:<\/p>\r\n<ul>\r\n\t<li>[Jokes are] attention-grabbing. Humor often stands out from other marketing and advertising attempts because it\u2019s naturally <strong>colorful and original<\/strong>.<\/li>\r\n\t<li>People love to spread laughter. Making your campaign humorous imbues it with <strong>more<\/strong> <strong>shareability<\/strong>.<\/li>\r\n\t<li>Funny brands are more relatable and are <strong>seen as more trustworthy <\/strong>and human.<\/li>\r\n\t<li>Humor is <strong>linked to higher recall<\/strong>, which means any message imbued with humor will be easier for your target demographics to remember.<\/li>\r\n<\/ul>\r\n<p>Happiness is an emotion, after all, and emotions can be powerful tools when it comes to marketing.<\/p>\r\n<p>As <a href=\"https:\/\/instapage.com\/blog\/emotional-marketing\" target=\"_blank\" rel=\"noopener\">Instapage<\/a> says, \u201cNeuro-imagery scans show that when consumers evaluate brands, they use their emotions, based on personal feeling and experiences, rather than information about the brand, such as features and facts.\u201d This is the case for all emotions, not just happiness. You can probably recall a marketing campaign that tugged on your heartstrings (a strategy Forbes calls, \u201c<a href=\"https:\/\/www.forbes.com\/sites\/onmarketing\/2015\/04\/28\/sadvertising-pulls-on-consumers-heartstrings-and-purse-strings\/?sh=48d9ba7c3d99\" target=\"_blank\" rel=\"noopener\">Sadvertising<\/a>\u201d) just as easily as you can recall one that made you laugh.<\/p>\r\n<p>Using humor in marketing connects to each customer and makes them feel which, in turn, creates more stickiness and helps them remember your brand.<\/p>\r\n<h3>You\u2019re Punbelievable<\/h3>\r\n<p>I\u2019ve obviously got to include some heavy-hitters in the marketing and advertising pun world. If nothing else, these will make you smirk and say \u201chm, clever.\u201d<\/p>\r\n<p><a href=\"https:\/\/www.lyft.com\/\">Lyft<\/a>, the rideshare app, for example, sent this email out to promote carbon neutrality on Earth Day. They\u2019re telling customers to put their booties on bikes rather than get into a car. But, if you do have to get in a car, you can carpool with others to fill the seats and reduce the number of cars needed. Lyft referred to this as \u201cbutt-math.\u201d What got me was the CTA. \u201cBut wait, there\u2019s more\u201d is often used in late-night infomercials, but Lyft made it work for them.<\/p>\r\n\r\n[caption id=\"attachment_92662\" align=\"alignnone\" width=\"926\"]<img class=\"size-full wp-image-92662\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-20-at-10.53.11-AM.png\" alt=\"Butt Lyft\" width=\"926\" height=\"962\" \/> <em>Lyft included a really simple, commonly used marketing phrase, repurposed as a punny CTA to fit the theme of the email. Source: <a href=\"https:\/\/sendgrid.com\/blog\/how-to-write-fun-emails-plus-examples\/\" target=\"_blank\" rel=\"noopener\">SendGrid<\/a>.<\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.tunnelbear.com\/\" target=\"_blank\" rel=\"noopener\">TunnelBear<\/a>, a public VPN service, sent this email out on\u2014you guessed it\u2014Cyber Monday. Being a brand with the name \u201cbear\u201d in the title gives you a lot of opportunities to get creative with puns. TunnelBear basically rebranded Cyber Monday to Cybear Monday. Because customers likely get an influx of emails on Cyber Monday, TunnelBear used this as an opportunity to stand out from the pack. Clever, right?<\/p>\r\n\r\n[caption id=\"attachment_92668\" align=\"alignnone\" width=\"680\"]<img class=\"size-full wp-image-92668\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Cybear-Monday.png\" alt=\"Puns in Marketing - Cybear Monday\" width=\"680\" height=\"1359\" \/> <em>Even the followup copy refers to Cybear Monday as \u201celusive\u201d\u2014a nod to their bear-centric branding. Bear-y cute. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/extended-cybear-monday-sale\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Even the followup copy refers to Cybear Monday as \u201celusive\u201d\u2014a nod to their bear-centric branding. Bear-y cute. Source: ReallyGoodEmails.<\/p>\r\n<p>Lastly, we have <a href=\"http:\/\/bendonlingerie.co.nz\" target=\"_blank\" rel=\"noopener\">Bendon Lingerie<\/a>. This email highlights their briefs, both men\u2019s and women\u2019s, and captures the audience\u2019s attention right off the bat with the bolded headline \u201cKeep It Brief.\u201d A commonly used saying, Bendon is repurposing the phrase to work for their line of clothing. For a lingerie brand, this is a perfect pun. Would I recommend a shorter email, just to play into the pun more? Perhaps. But still, it\u2019s pretty genius.<\/p>\r\n\r\n[caption id=\"attachment_92674\" align=\"alignnone\" width=\"1224\"]<img class=\"size-full wp-image-92674\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/screencapture-mailcharts-emails-ffb025e8-de0f-e156-f411-9bd1e5af1d06-2021-09-20-10_41_02-edit.png\" alt=\"Bendon Lingerie Puns in Marketing\" width=\"1224\" height=\"7047\" \/> <em>With this bold and above-the-fold headline, customers immediately know what the email is about but are also drawn in by the pun. Source: <a href=\"https:\/\/www.mailcharts.com\/blog\/funny-emails\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>Puns add just a little more oomph to your emails. The copy creates a memorable experience and the imagery helps drive home the humor. Combining clever copy with a <a href=\"https:\/\/iterable.com\/blog\/8-email-design-trends-2021\/\" target=\"_blank\" rel=\"noopener\">well-designed email<\/a> not only makes the customer think about (and even potentially share) your messaging, it shows that you, as a brand, took the time to make this a pun-of-a-kind experience for them.<\/p>\r\n<h3>Punderstanding Your Customers<\/h3>\r\n<p>Above all else, marketing is about understanding your target audience. If you\u2019re selling a product or service that has more serious undertones, you may not want to involve wordplay. For example, you\u2019re not seeing Melissa Etheridge toss dog puns into her heartbreaking ASPCA commercials. That would be gauche.<\/p>\r\n<p>In <a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2018\/06\/15\/the-cmos-guide-to-using-humor-in-marketing\/?sh=3906617e62bf\" target=\"_blank\" rel=\"noopener\">The CMO\u2019s Guide to Using Humor in Marketing<\/a> there are also potential downsides to using humor:<\/p>\r\n<ul>\r\n\t<li>The wrong joke at the wrong time can make your brand look amateurish and unprofessional.<\/li>\r\n\t<li>If people think you\u2019re cracking jokes for the sole purpose of getting more attention, you\u2019ll be seen as exploitative rather than funny.<\/li>\r\n\t<li>Humor can cheapen certain ideas or make them be taken less seriously.<\/li>\r\n\t<li>In some cases, humor can be outright offensive.<\/li>\r\n<\/ul>\r\n<p>The moral of the story: you should always strive to put your customers first. While being clever and including wordplay to elicit happiness can work for some brands, if using puns in marketing doesn't appeal to your target audience or align with your brand\u2019s style, don\u2019t use them.<\/p>\r\n<p><em>To learn more about how your marketing technology can help you appeal to your audience, as individuals, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/?utm_source=blogCTA&amp;utm_medium=blog&amp;utm_campaign=WhyDesktopUXMatters072021\" target=\"_blank\" rel=\"noopener\">request an Iterable demo<\/a> today.<\/em><\/p>","post_title":"Don\u2019t (P)underestimate the Power of Puns in Marketing","post_excerpt":"If puns in marketing are being used to attract and retain customers, they must be appealing on some level. Let's dig into why.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"dont-punderestimate-the-power-of-puns-in-marketing","to_ping":"","pinged":"","post_modified":"2021-09-21 10:12:55","post_modified_gmt":"2021-09-21 17:12:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92661","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 21, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092121_Puns-in-Marketing_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Puns in Marketing\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092121_Puns-in-Marketing_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092121_Puns-in-Marketing_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092121_Puns-in-Marketing_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/dont-punderestimate-the-power-of-puns-in-marketing\/"},{"ID":92251,"post_author":"79","post_date":"2021-09-16 05:53:26","post_date_gmt":"2021-09-16 12:53:26","post_content":"<p>We\u2019re excited to welcome Stephanie Buscemi, Chief Marketing Officer of Confluent and former Chief Marketing Officer of Salesforce, to our board of directors. With 25 years of experience in marketing and technology, Stephanie's industry expertise and track record of outstanding leadership will be essential to our continued growth.<\/p>\r\n<p>Stephanie joins our board following a series of exciting and impactful announcements. We announced our <a href=\"https:\/\/iterable.com\/blog\/our-next-chapter-series-e-funding-announcement\/\" target=\"_blank\" rel=\"noopener\">Series E Funding<\/a>, hired our <a href=\"https:\/\/iterable.com\/blog\/leading-in-the-future-of-dei-qa-with-markita-jack\/\" target=\"_blank\" rel=\"noopener\">Head of DEI Markita Jack<\/a>, shared our vision for a <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">hybrid, people-first workplace<\/a>, and launched <a href=\"https:\/\/iterable.com\/blog\/introducing-aurora-the-next-generation-of-iterables-user-experience\/\" target=\"_blank\" rel=\"noopener\">Aurora<\/a>, our next-generation user experience. We\u2019re committed to leading in a more innovative (and exciting) future in tech, and we\u2019re proud to share the milestones that take us a step closer to this goal.<\/p>\r\n<p>Now, we have the pleasure of welcoming Stephanie Buscemi into our community. Let\u2019s get to know our newest board member:<\/p>\r\n<h4>Stephanie, can you tell us a little about yourself?<\/h4>\r\n<p>I\u2019ve spent the last 25 years in enterprise software, in a variety of marketing leadership roles. I love the field of marketing, as it presents a unique opportunity to be the voice of the customer. The marketing function sits within an organization at the epicenter between \u201cwho makes\u201d and \u201cwho sells\u201d a product and services. When executed effectively, this role has the potential to create a vision and narrative for the customer. I have always valued the marketer's ability and opportunity to impact the customer experience. In my work, I\u2019ve focused on expanding the story a marketer tells, reaching beyond topics like products and services, to focus on values, mission, and ethics. Customer centricity and cultural inclusivity have always taken priority in my work.<\/p>\r\n<p>On a personal note, I am married and have a 15-year-old daughter and three grown stepchildren. I have lived in the Bay Area for most of my life. In my free time, I enjoy practicing yoga, reading, skiing, traveling, and spending time with my family.<\/p>\r\n<h4>Tell us about your journey to Iterable.<\/h4>\r\n<p>Throughout my career, I have often witnessed CMOs and Marketing leaders define themselves as a \u201cbrand-\u201d \u201cdemand gen-\u201d,\u201cproduct-led\u201d CMO. While none of these denominations are explicitly wrong, they describe the interests of the company and not the customer. Building a company's brand, driving revenue growth, and being product-driven are all critically important, but when described with such singularity, they are far too inwardly focused. Rarely do I hear an elevator pitch that begins, \u201cI am a customer-led CMO, I am here in service of the customer and as such I am a lifetime student of the customer and an evangelist for them within my company.\u201d<\/p>\r\n<p>To thrive in today\u2019s customer-driven economy, I believe that marketers and businesses have to put the customer at the center of everything they do. Iterable\u2019s commitment to customer-centricity is what attracted me to the company. Iterable empowers marketers to unify the customer experience across all channels in real time, helps brands orchestrate experiences for their customers, and enables behavior-based personalization all while honoring demands for privacy full compliance across HIPAA, SOC2, GDPR, and more.<\/p>\r\n<h4>How does Iterable stand out in the marketing technology space?<\/h4>\r\n<p>The marketing technology space is rapidly changing, and is at a pivotal moment with the convergence of digital, AI, and the demand for seamless, memorable, and individualized customer journeys. Whether opening an email, posting to social media, talking to a service rep, buying something online or in a store, customers want a brand that is intuitive, empathetic, and will work to build a relationship based on trust and transparency. Iterable is at the forefront of this marketing transformation. They are guiding some of the world\u2019s most advanced marketers in industries like consumer packaged goods and retail on how to orchestrate rich customer experiences at scale, striking the right balance between privacy and personalization.<\/p>\r\n<h4>How do you anticipate your experience at Confluent and Salesforce will impact your role on Iterable\u2019s board?<\/h4>\r\n<p>Today, my experiences at Confluent are directly applicable to so much of what Iterable will encounter on its growth trajectory over the next couple of years. For example, having spent the last six months scaling a late-stage startup has provided me with great learnings and insights I can share with the Iterable team as the company continues to grow.<\/p>\r\n<p>I also bring a wealth of experience with the key audiences that Iterable targets and serves, like marketers and digital leaders. I can share not only my experiences but those of countless other B2B and B2C marketers, having interacted with marketing customers over the past seven years at Salesforce. And, as a marketing practitioner myself, I can communicate first-hand the opportunities and challenges that face the modern marketer, informing Iterable\u2019s strategies moving forward.<\/p>\r\n<p>I\u2019m also looking forward to sharing my learnings from my years of enterprise go-to-market expertise at companies like Salesforce, Oracle, and SAP to help Iterable drive scalable growth globally.<\/p>\r\n<h4>What excites you most about Iterable?<\/h4>\r\n<p>Without a doubt, the Iterable product and the people. The Iterable product is ahead of what is a very crowded and noisy marketing technology landscape today. The limitless marketing tools and technologies marketers have at their disposal are, for the most part, still incapable of orchestrating personalized experiences for their customers.<\/p>\r\n<p>This is where Iterable stands out among the rest. A number of Iterable\u2019s customers, unprompted, have shared the transparency and visibility in which the Iterable team works with them. They repeatedly cited how easy the product is for them to use and how Iterable sticks to their commitments and is continuously innovating and driving new value for them and their respective businesses. The Iterable team is seen as a trusted partner to their customer, and the product is bringing joy to our customers\u2019 customers.<\/p>\r\n<h4>We\u2019re big on values here at Iterable. Which of our <a href=\"https:\/\/docs.google.com\/presentation\/d\/1EFF15FRHcteuTF6FyGw9D_28VcklZLpCkpgMT1YMqPo\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">four values<\/a> (Trust, Humility, Balance, Growth Mindset) resonates the most with you and why?<\/h4>\r\n<p>Iterable is committed to a set of core values, and I respect greatly the importance they place on their values in everything they do. Businesses need something to anchor and guide them; they have to be about more than just their products and services. Iterable is guided by their values, and it serves them well, creating value for their customers as well. It\u2019s tough to select just one value that resonates most, as they all speak to me is foundational to building and growing customer relationships. Without trust, you have nothing to build on, and therefore, I would say it is the most important to me.<\/p>\r\n<p><em>To learn more about the Iterable values and culture that Stephanie speaks so highly of, check out our <a href=\"https:\/\/iterable.com\/culture\/\" target=\"_blank\" rel=\"noopener\">Culture<\/a> page.\u00a0<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Our New Board Member: Q&A with Stephanie Buscemi","post_excerpt":"We\u2019re excited to welcome Stephanie Buscemi, CMO of Confluent and former Chief Marketing Officer of Salesforce, to our board of directors.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"our-new-board-member-qa-with-stephanie-buscemi","to_ping":"","pinged":"","post_modified":"2021-09-16 05:53:26","post_modified_gmt":"2021-09-16 12:53:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92251","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 16, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Stephanie-Buscemi_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Q&amp;A with Stephanie Buscemi\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Stephanie-Buscemi_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Stephanie-Buscemi_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Stephanie-Buscemi_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/our-new-board-member-qa-with-stephanie-buscemi\/"},{"ID":92359,"post_author":"79","post_date":"2021-09-15 14:29:13","post_date_gmt":"2021-09-15 21:29:13","post_content":"<p>We\u2019re all familiar with the cart abandonment email. Whether as marketers or as shoppers we all know the classic \u201cyou\u2019ve left something in your cart!\u201d subject lines. Because abandoned cart emails get all the glory, we want to focus on the lesser-known sibling of the cart abandonment campaign: <strong>the browse abandonment campaign<\/strong>.<\/p>\r\n<p>Abandoned browse messages are usually sent after shoppers have been bouncing around your site (or app), from product page to product page, but then, before they actually add anything to their cart and checkout, they leave.\u00a0\u00a0<\/p>\r\n<p>From the jump, it\u2019s clear that abandoned cart and abandoned browse campaigns are reaching shoppers at different stages in their buying journeys. To better understand when to send one or the other and what they should look like, we have to dive deeper into what causes someone to abandon browsing and abandon their cart in the first place.<\/p>\r\n<h3>Why They Abandon Us\u00a0<\/h3>\r\n<p>A user who abandons their cart is much farther along in their shopping journey than a user who abandons browsing an item. Someone who has built a cart is close to purchasing while someone who is just browsing is often in the research stage or even just \u201cwindow shopping\u201d without the intent to make a purchase.\u00a0<\/p>\r\n<p>To fully understand the why, we as marketers have to get inside the heads of the users when they close the browser window.<\/p>\r\n<p><a href=\"https:\/\/manychat.com\/blog\/cart-abandonment-vs-browse-abandonment\/\" target=\"_blank\" rel=\"noopener\">Manychat<\/a> highlights the reasons between abandoning browse and abandoning a cart:\u00a0<\/p>\r\n<h4>Why Shoppers Abandon Browse<\/h4>\r\n<ul>\r\n\t<li>Just looking for ideas<\/li>\r\n\t<li>Comparison shopping<\/li>\r\n\t<li>Product doesn\u2019t meet needs<\/li>\r\n\t<li>Too expensive<\/li>\r\n\t<li>Slow loading site (slow-loading sites increase the abandonment rate by 75%)<\/li>\r\n\t<li>Read a bad review<\/li>\r\n<\/ul>\r\n<h4>Why Shoppers Abandon a Cart<\/h4>\r\n<ul>\r\n\t<li>Checkout process too long<\/li>\r\n\t<li>Action timed out<\/li>\r\n\t<li>Issue with payment processing<\/li>\r\n\t<li>Are unsure of purchase<\/li>\r\n\t<li>Worried about price<\/li>\r\n\t<li>Registration requirements<\/li>\r\n\t<li>Lack of site security<\/li>\r\n\t<li>Shipping is not fast enough<\/li>\r\n<\/ul>\r\n<p>Because shoppers who have abandoned their cart are farther along in the buying process and their abandonment may point out more actionable site fixes or user experience enhancements, many marketers dedicate more resources to building abandoned cart campaigns over abandoned browse campaigns.<\/p>\r\n<p>In fact, a quick Google search for abandoned browse campaigns results in a lot of abandoned cart campaigns. But, the less popular abandoned browse campaigns are super valuable for turning those who are \u201cjust looking\u201d into buyers.<\/p>\r\n<h3>The Impact of Abandoned Browse Campaigns<\/h3>\r\n<p>According to <a href=\"https:\/\/www.salecycle.com\/blog\/strategies\/what-is-browse-abandonment\/\" target=\"_blank\" rel=\"noopener\">Salecycle<\/a>, \u201cBrowse abandonment emails have an 80.9% higher open rate and 50.5% higher click through rate than traditional emails, while 26% of all browsers that open these emails will click through and return to the site.\u201d\u00a0<\/p>\r\n<p>What differentiates abandoned browse emails? By nature, they\u2019re personalized. They contain customer-specific information (what they looked at, when they looked at it, etc.) and that alone positively impacts the customer experience. <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-for-dummies\/\" target=\"_blank\" rel=\"noopener\">Personalization<\/a> builds relationships, promotes brand awareness, fosters loyalty, and increases repeat business.<\/p>\r\n<h4>Personalization in Abandoned Browse Campaigns<\/h4>\r\n<p>To step-up the level of personalization, your brand can implement <a href=\"https:\/\/neilpatel.com\/blog\/form-data-profile\/\" target=\"_blank\" rel=\"noopener\">progressive profiling<\/a> to start building a customer profile based on the little information you may have collected. Every time a customer interacts (or doesn\u2019t interact) with your brand, you have the opportunity to learn something new about them.\u00a0<\/p>\r\n<p>For example, your marketing team can make educated guesses, based on the actions of customers that are similar to this new customer, as to what the new customer may be interested in going forward. This initial data can be worked into abandoned browse messaging to make sure your customers are getting content that\u2019s as individualized as possible in the early stages of their journey.<\/p>\r\n<h4>Connect Cross-Channel<\/h4>\r\n<p>It\u2019s also important to remember that abandoned browse messages don\u2019t always need to come in the form of an email. If a user has downloaded your app and registered, you could send an abandoned browse <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">push notification<\/a>. If they\u2019ve added their phone number, send them an abandoned browse <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-sms-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">SMS<\/a>. But, because an email address is usually the contact information brands collect first (think about all of those popups asking for your email in exchange for a 10% off coupon), it\u2019s often the easiest way to contact a user.\u00a0<\/p>\r\n<p>While they don\u2019t necessarily need to contain coupons or urgent deadlines like abandoned cart messages, abandoned browse campaigns are a nudge in the right direction. They\u2019re a reminder of what the shopper has looked at and can encourage them to convert. Let\u2019s take a look at some examples.<\/p>\r\n<h3>Examples of Abandoned Browse Campaigns<\/h3>\r\n<p><a href=\"https:\/\/www.vans.com\/\" target=\"_blank\" rel=\"noopener\">Vans<\/a>, the footwear and apparel brand, understands where the shopper is in their journey when they abandon a browse. Rather than being pushy with last-minute deals, this email invites the shopper to check out new styles and offers suggestions in addition to featuring the abandoned item (Sun Waves Tie Dye Midi Dress).\u00a0<\/p>\r\n\r\n[caption id=\"attachment_92360\" align=\"alignnone\" width=\"860\"]<img class=\"size-full wp-image-92360\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-10-at-10.01.12-AM.png\" alt=\"Vans Abandoned Browse\" width=\"860\" height=\"1170\" \/> <em>With \u201cShop Now\u201d CTAs and \u201cmight\u201d in their copy, Vans is delicately guiding users back to the site.<\/em>[\/caption]\r\n\r\n<p>In their abandoned browse email, <a href=\"https:\/\/www.asos.com\/us\/\" target=\"_blank\" rel=\"noopener\">ASOS<\/a>, an online retailer, very clearly calls out the fact that the shopper was browsing. They label the initial session as a \u201cfirst impression\u201d and invite shoppers to return to the site for a second look.\u00a0<\/p>\r\n<p><strong><em><a href=\"https:\/\/iterable.com\/blog\/customer-experience-asos\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a> about how ASOS integrates browse abandonment into their customer experience.<\/em><\/strong><\/p>\r\n\r\n[caption id=\"attachment_92389\" align=\"alignnone\" width=\"1340\"]<img class=\"wp-image-92389 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ASOS-Abandoned-Cart.png\" alt=\"Asos Abandoned Browse\" width=\"1340\" height=\"2456\" \/> <em>This is a gentle reminder of the user\u2019s session, with a light invitation to continue browsing. Source: <a href=\"https:\/\/www.smartrmail.com\/blog\/best-browse-abandonment-email-examples\/\" target=\"_blank\" rel=\"noopener\">SmartrMail<\/a>. <\/em>[\/caption]\r\n\r\n<p>Lastly, we have <a href=\"https:\/\/www.hydroflask.com\/\" target=\"_blank\" rel=\"noopener\">Hydro Flask<\/a>, a water bottle brand. Not only does this abandoned browse email contain the abandoned product, it also has the shopper\u2019s name for an extra layer of personalization. Then, Hydro Flask goes another step further and shares some products that have been frequently purchased with the abandoned item.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_92395\" align=\"alignnone\" width=\"600\"]<img class=\"wp-image-92395 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Hydro-Flask-Example.jpeg\" alt=\"Hydro Flask Abandoned Browse\" width=\"600\" height=\"1617\" \/> <em>Hydro Flask uses clever copy with customer personalization to entice the browse abandoner back to the site to make their purchase. Source: <a href=\"https:\/\/www.izooto.com\/blog\/browse-abandonment-ecommerce\" target=\"_blank\" rel=\"noopener\">iZooto<\/a>.<\/em>[\/caption]\r\n\r\n<p>These examples are all playful, light, no-pressure reminders that aim to bring the browser back to the site rather than scaring them away. These messages may look a lot different than abandoned cart emails and it\u2019s because of where these customers are in their shopping journey.<\/p>\r\n<h3>Shopping Journey Stage Matters<\/h3>\r\n<p>We\u2019re by no means knocking abandoned cart campaigns in favor of abandoned browse campaigns. It all depends on where customers are in their shopping journeys. There are times when it doesn\u2019t make sense to send an abandoned browse, but it all relies on how the customer might receive said messages.\u00a0<\/p>\r\n<p>From the examples provided, it\u2019s evident that abandoned browse messages have a softer, less urgent tone. Abandoned browse campaigns are basically suggesting that the user comes back to the site. Abandoned cart campaigns, however, are urgent and recognize that the shopper is right on the cusp of purchasing. If you push too hard with abandoned browse messages, you\u2019ll scare shoppers away. But, if you take a more aggressive approach and highlight scarcity and deadlines with abandoned cart emails, customers with items in their cart may be more likely to convert.\u00a0<\/p>\r\n<p>Both abandoned cart emails and abandoned browse emails are great additions to any marketing strategy. In fact, it\u2019s likely you\u2019ll include both. The key is understanding when to send which and how to develop the right tone to appeal to your customers.<\/p>\r\n<p><em>To learn more about the ways your marketing channels can be connected to guide shoppers through their buying journeys, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request an Iterable demo today<\/a>.<\/em><\/p>","post_title":"Abandoned Browse vs. Abandoned Cart: What\u2019s the Difference?","post_excerpt":"Abandoned cart and abandoned browse campaigns are reaching shoppers at different stages in their buying journeys. Learn when to use which. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"abandoned-browse-vs-abandoned-cart-whats-the-difference","to_ping":"","pinged":"","post_modified":"2021-09-15 14:29:13","post_modified_gmt":"2021-09-15 21:29:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92359","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 15, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Browse-Abandonment_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Browse-Abandonment_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Browse-Abandonment_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Browse-Abandonment_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/abandoned-browse-vs-abandoned-cart-whats-the-difference\/"},{"ID":92537,"post_author":"79","post_date":"2021-09-15 09:43:08","post_date_gmt":"2021-09-15 16:43:08","post_content":"<p>We\u2019re proud to share that we\u2019ve been named the <a href=\"https:\/\/futureofsaas.io\/the-future-of-saas-awards-2021-winners\/\" target=\"_blank\" rel=\"noopener\">Best SaaS Company to Work For<\/a> by <a href=\"https:\/\/futureofsaas.io\/\" target=\"_blank\" rel=\"noopener\">Future of SaaS<\/a>. Future of SaaS was founded in early 2020 with a mission to provide an unrivaled resource to help those within SaaS organizations drive innovation and growth. Over the course of the last year and a half, The Future of SaaS network has expanded rapidly to include leading founders, senior execs, product pros, commercial leads, talent managers, and investors from around the world.<\/p>\r\n<p>This Best SaaS Company to Work For award recognizes the companies who are really putting the work into creating a great environment for their employees. Recognizing companies with awesome perks, close-knit cultures, professional development budgets, a desire to let employees share their ideas and have their voices heard, and more, this award aims to set a standard for others in the industry. We\u2019re proud of this achievement!<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/brand-affinity-explained-science-behind-ai\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity\u2122<\/a> was also recognized as a finalist in the award for <a href=\"https:\/\/futureofsaas.io\/your-future-of-saas-awards-finalists\/\" target=\"_blank\" rel=\"noopener\">SaaS Product of the Year<\/a>, alongside <a href=\"https:\/\/ujet.cx\/\" target=\"_blank\" rel=\"noopener\">UJET<\/a>, <a href=\"https:\/\/engagedly.com\/\" target=\"_blank\" rel=\"noopener\">Engagedly<\/a>, and <a href=\"https:\/\/nearpod.com\/\" target=\"_blank\" rel=\"noopener\">Nearpod<\/a>. This award is for the products that have packed a punch, inspired awe and envy, or have made marketers\u2019 lives a little easier.<\/p>\r\n<h3>The Best People to Work With<\/h3>\r\n<p>As our business grows, we continue to make decisions, investments, and set initiatives that are not solely business-driven. Instead, they\u2019re driven by our partners, our communities, and our people.<\/p>\r\n<p>Here's a bit more about our commitment from Sara Reidl, VP of People here at Iterable:<\/p>\r\n<p>[video width=\"1920\" height=\"1080\" mp4=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/SARA_RIEDL-FUTUREOFSAASAWARDS.mp4\" poster=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-15-at-9.35.14-AM.png\"][\/video]<\/p>\r\n<h3>The Future of SaaS<\/h3>\r\n<p>We all have been waiting for the <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">future of work<\/a> to come, and, expedited by the pandemic, it came faster than expected. The last year and a half is completely reshaping the way we work and collaborate with our colleagues.<br \/>\r\n<br \/>\r\nIt\u2019s no surprise that many organizations are finding these times very difficult. Rather than rail against the remote work reality, it is important for leaders to recognize the opportunity to reshape and reinvent their workplaces and prepare for the post-pandemic reality.<\/p>\r\n<p>The Future of SaaS Slack Community is growing every single day. Join the conversation at <a href=\"https:\/\/futureofsaas.slack.com\/\" target=\"_blank\" rel=\"noopener\">futureofsaas.slack.com<\/a> to connect with SaaS gurus from all over the world!<\/p>\r\n<p><em>Does Iterable sound like a place where you would thrive? Explore open roles on our <a href=\"http:\/\/iterable.com\/careers\" target=\"_blank\" rel=\"noopener\">careers page<\/a>!<\/em><br \/>\r\n<br \/>\r\n<\/p>","post_title":"Iterable Named Best SaaS Company to Work For","post_excerpt":"We\u2019ve been named the Best SaaS Company to Work For by Future of SaaS & Brand Affinity\u2122 was recognized as a SaaS Product of the Year finalist!","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-named-best-saas-company-to-work-for","to_ping":"","pinged":"","post_modified":"2021-09-15 09:43:08","post_modified_gmt":"2021-09-15 16:43:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92537","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 15, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Future-of-SaaS-Awards_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Future of SaaS Awards\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Future-of-SaaS-Awards_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Future-of-SaaS-Awards_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Future-of-SaaS-Awards_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-named-best-saas-company-to-work-for\/"},{"ID":92260,"post_author":"79","post_date":"2021-09-14 08:17:41","post_date_gmt":"2021-09-14 15:17:41","post_content":"<p>Personalizing your marketing strategy has become a necessity because customers are no longer okay with one-size-fits-all communications. With the ongoing <a href=\"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">digital transformation<\/a>, brands have the power to collect massive amounts of data and create in-depth customer profiles for each individual user. Customers know that.<\/p>\r\n<blockquote>\r\n<p><em><a href=\"https:\/\/iterable.com\/blog\/3-keys-to-unlocking-personalization\/\" target=\"_blank\" rel=\"noopener\">Personalization<\/a> is no longer optional. Customers won\u2019t be pleasantly surprised to find their name in a subject line, they expect it plus so much more. Now it\u2019s becoming critical for brands to be able to capture detailed information\u2014the right information\u2014about customers in order to fuel their personalization efforts.<\/em><\/p>\r\n<\/blockquote>\r\n<p><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/?sh=96ca3722a942\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> compiled some hard-hitting stats regarding personalization:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-77\/Accenture-Pulse-Survey.pdf\" target=\"_blank\" rel=\"noopener\">91% of consumers<\/a> say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.<\/li>\r\n\t<li><a href=\"https:\/\/cmo.adobe.com\/articles\/2018\/1\/adobe-2018-consumer-content-survey.html#gs.w552qc\" target=\"_blank\" rel=\"noopener\">42% of consumers<\/a> are annoyed when content isn\u2019t personalized.<\/li>\r\n\t<li><a href=\"https:\/\/smarterhq.com\/privacy-report\" target=\"_blank\" rel=\"noopener\">90% of consumers<\/a> are willing to share personal behavioral data with companies for a cheaper and easier experience.<\/li>\r\n<\/ul>\r\n<p>Personalizing your marketing strategy isn\u2019t as easy as flipping a switch. It requires the right combination of data and tools to achieve a custom experience for every consumer.<\/p>\r\n<h3>The Personalization for Dummies Checklist<\/h3>\r\n<p>While there\u2019s no big red \u201cpersonalize\u201d button you can push to suddenly create individualized customer experiences, there is a personalization checklist. Here\u2019s the beginning to get you started:<\/p>\r\n<ol>\r\n\t<li>\r\n<h4>Data Unification<\/h4>\r\n<p>Data unification is about centralizing the vast amounts of customer data from your different marketing tools. In the last 10 years, data has gone from nice-to-have information to a driving force of almost everything we do. For B2C marketers, centralizing data in one space allows for an easier path to reaching consumers in a timely, personalized, meaningful way.<\/p>\r\n<\/li>\r\n\t<li>\r\n<h4>User Segmentation<\/h4>\r\n<p>With access to customer data comes insight into customer behaviors, motivations, demographics, and preferences. But all this data is moot if you aren\u2019t identifying what makes each customer\u2019s experience with you unique. Be picky with your data.<\/p>\r\n<\/li>\r\n\t<li>\r\n<h4>Lifecycle Mapping<\/h4>\r\n<p>Knowing where customers are in their buying journeys, or even just in their relationships with your brand is a way to personalize the content they receive. Remember that customers take their own paths through your life cycle, so be prepared to meet them where they are\u2014no matter the device, channel, or stage in the journey.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p>And this is just half of it\u2014download the full personalization checklist below! Feel free to print, bookmark, or forward to keep these personalization pillars at the forefront of your next campaign.<\/p>\r\n<p><em>Don\u2019t forget to check out the <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-for-dummies\/\" target=\"_blank\" rel=\"noopener\">full Personalization for Dummies<\/a> ebook for even more actionable next steps.<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/9781119813989-1.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-92261 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_6-Pillars-Personalization_Banner.png\" alt=\"Personalization Checklist\" width=\"768\" height=\"192\" \/><\/a><\/p>\r\n<p>&nbsp;<\/p>","post_title":"A Personalization Checklist to Keep in Your Back Pocket","post_excerpt":"There\u2019s no magic button you can push to create personalized experiences, there's a personalization checklist to help you get you started.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"a-personalization-checklist-to-keep-in-your-back-pocket","to_ping":"","pinged":"","post_modified":"2021-09-14 08:24:25","post_modified_gmt":"2021-09-14 15:24:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92260","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 14, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Personalization-For-Dummies-Checklist_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Personalization for Dummies Checklist\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Personalization-For-Dummies-Checklist_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Personalization-For-Dummies-Checklist_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Personalization-For-Dummies-Checklist_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/a-personalization-checklist-to-keep-in-your-back-pocket\/"},{"ID":91880,"post_author":"79","post_date":"2021-09-09 14:27:32","post_date_gmt":"2021-09-09 21:27:32","post_content":"<p>As students embark on a new school year, parents\u2014many of whom adjusted to working or going to school from home during the pandemic\u2014are confronted with a back-to-school season that looks very different from last year\u2019s.<\/p>\r\n<p>To see just how the parents at Iterable have adapted to this back to school season, we surveyed members of our Parent and Caregivers Affinity Group with children of school age, and found the following insights:<\/p>\r\n<ul>\r\n\t<li>92% of respondents\u2019 children are participating in in-person learning this school year and 7% of respondents\u2019 children are participating in hybrid learning (combination of remote and in person)<\/li>\r\n\t<li>53% of respondents did not have to adjust their working style this back to school season<\/li>\r\n\t<li>The most common response to how Iterable supports working parents was about flexibility in the work day in order to be able to do drop-offs and pick-ups<\/li>\r\n<\/ul>\r\n<p>Iterable\u2019s SVP of Sales, Americas Jan Zeman is a father of three and believes that balance is key as a working parent. \u201cMy wife and I are both professionally-driven people. Finding balance is challenging. We love raising our kids and are on the same page about priorities, both as professionals and as parents. We actively invest in our family while also pursuing our careers. Iterable\u2019s monthly Balance Days, plus the flexibility to work from home, have been really helpful.\"<\/p>\r\n<p>Adopting <a href=\"https:\/\/iterable.com\/blog\/parenting-during-pandemic\/\" target=\"_blank\" rel=\"noopener\">parenting-first<\/a> policies in your organization can be a huge boost in morale for parents and immensely helpful during a stressful time. Back to school can be an exciting time, though, so here's what our parents have to say about this year's back to school season.<\/p>\r\n<h3>Words of Wisdom from the Iterable Parents Affinity Group<\/h3>\r\n<p>Here at Iterable, we are committed to being people-centric. One way we focus on building community and connection as a team is through our <a href=\"https:\/\/iterable.com\/blog\/iterable-named-a-2021-bay-area-best-places-to-work\/\" target=\"_blank\" rel=\"noopener\">Affinity Groups<\/a>, which are created and run by employees who share a common community or identity, and they play a vital role in ensuring an inclusive environment where all are valued and empowered to succeed.<\/p>\r\n<p>Let\u2019s hear from members of our Parent and Caregiver Affinity Group about how they\u2019re navigating this back to school season!<\/p>\r\n<h4>Do you have any back to school special traditions?<\/h4>\r\n<p>\u201cTwo scoops of ice cream after school on the first day!\u201d - Kory O\u2019Rourke, Workplace Specialist<\/p>\r\n<p>\u201cHeading down to school the day before to see class lists posted on the windows of the multi-purpose room. Always exciting to see who the teacher and classmates will be.\u201d - Neil Smith, Senior Director of Technical Support<\/p>\r\n<p>\u201cNo special traditions besides a treat after their first day (going out to dinner, getting ice cream or something like that).\u201d - Heather Hafner, Manager of Customer Success<\/p>\r\n<p>\u201cWe like to do a \"spring cleaning\" type of clean up in my kids' bedrooms and organize their work stations.\u201d - Matt Greenbaum, Sr. Demand Generation Marketing Manager<\/p>\r\n<p>\u201cMy little guy already went back to school, but on the first day of school, he always gets donuts from his favorite donut shop.\u201d - Chantel Green, Senior Agency Relations Manager<\/p>\r\n\r\n[caption id=\"attachment_91881\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-91881\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Chantel-Greens-son-on-the-first-day-of-school.jpg\" alt=\"Back-to-School for Chantel Green's Son\" width=\"1125\" height=\"2000\" \/> <em>Chantel's son serving \"blue steel\"\u2014ready for the first day of school!<\/em>[\/caption]\r\n\r\n<p>\u201cBuying a new backpack.\u201d - Enrico Capitan, Manager of Solutions Architecture<\/p>\r\n<h4>Compared to last year\u2019s back to school season (fall 2020), what were the main differences this year?<\/h4>\r\n<p>\u201cKids were not in person on the first day last year\u2014so, first day photos were in pajamas!\u201d - Kory O\u2019Rourke, Workplace Specialist<\/p>\r\n<p>\u201cSo happy my kids are in school all day, getting regular in-person instruction. Our administration in our New Jersey town has done a fantastic job of managing the pandemic.\u201d - Stephanie Colleton, Enterprise Customer Success Manager<\/p>\r\n<p>\u201cLast year was fully remote on Zoom. Learning was facilitated by a teacher, and parents were required to shepherd their kids through the various activities and help them maintain their focus. It was difficult and energy-intensive. It also felt lonely at times. This year (second grade and kindergarten) is in-person. School is back to being fun for all involved.\u201d - Matt Greenbaum, Sr. Demand Generation Marketing Manager<\/p>\r\n\r\n[caption id=\"attachment_91887\" align=\"alignnone\" width=\"1920\"]<img class=\"size-full wp-image-91887\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Matt-Greenbaums-children-on-the-first-day-of-school-scaled.jpg\" alt=\"Matt's daughters ready to go back to school\" width=\"1920\" height=\"2560\" \/> <em>Matt's kids are smiling wide, ready to go!<\/em>[\/caption]\r\n\r\n<p>\u201cStarting school earlier, commuting, and learning in-person vs. on the screen are a few main differences. In-person learning makes it easier to ask questions, share thoughts, hands-on experiments; and there's more opportunity to practice and play sports more which helps build motivation and is a stress reliever.\u201d - Rebecca Chow, Enterprise Customer Success Manager<\/p>\r\n<h4>How did your working style change due to this back to school season?<\/h4>\r\n<p>\u201cHave to block time for drop off and pick up (about 1 hour round trip for both). Working at Iterable allows me to block my calendar and have the ability to do these drop offs and pick ups.\u201d - Heather Hafner, Manager of Customer Success<\/p>\r\n\r\n[caption id=\"attachment_91893\" align=\"alignnone\" width=\"1440\"]<img class=\"size-full wp-image-91893\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Heather-Hafners-sons-on-the-first-day-of-school.jpg\" alt=\"Heather's sons ready for school\" width=\"1440\" height=\"1800\" \/> <em>Lookin' sharp! Heather's crew is pumped for some in-person learning.<\/em>[\/caption]\r\n\r\n<p>\u201cI start working at 8:00am and have a quick lunch at noon. Then I take a break at 3:30pm to pick up my oldest son and reconnect at 4:30-5pm until 6-7pm (CT).\u201d - Osman Romero, Senior Software Engineer<\/p>\r\n<h4>In a few words, how does Iterable support you as a parent?<\/h4>\r\n<p>\u201cThe ability to work from home several days a week, the incredible support of my manager who is always telling me that health and family come first, and the support of other parents in the company make a big difference to my stress levels.\u201d Kory O\u2019Rourke, Workplace Specialist<\/p>\r\n\r\n[caption id=\"attachment_91899\" align=\"alignnone\" width=\"2359\"]<img class=\"size-full wp-image-91899\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Kory-ORourkes-son-on-the-first-day-of-7th-grade-scaled.jpg\" alt=\"Kory's son going back to school!\" width=\"2359\" height=\"2560\" \/> <em>\u201cI am and always will be the optimist. The hoper of far-flung hopes, and the dreamer of improbable dreams.\u201d \u2013 11th Doctor<\/em>[\/caption]\r\n\r\n<p>\u201cGreat benefits package, supportive co-workers, putting the value of Balance front and center. I am never made to feel guilty for putting kids before work when needed.\u201d - Neil Smith, Senior Director of Technical Support<\/p>\r\n<p>\u201cIterable is great about supporting chaotic scheduling as well as having to randomly log off to help kids with really big feelings about being back to school (especially now that the COVID outbreaks and exposures are happening).\u201d - Wayne Coburn, Director of Product<\/p>\r\n<p>\"I never have to choose between my job and my child. I have had to make tough parenting choices before as a single mother, due to the demands of a rigid work schedule. Iterable has never made (and I am confident would never make) me feel like I had to miss a school performance or midday class party. I would be supported in what I needed to do for my family, all the while being trusted to complete the work I needed to. Being an Iterator has allowed me to show up for my child in a way that many single parents aren't able to do, and I'm eternally grateful for the role this company plays in supporting not only myself, but my 7-year-old son. He's having the type of childhood that I once believed wouldn't be possible for him due to single parenthood and the demands of an inflexible work schedule.\u201d - Chantel Green, Senior Agency Relations Manager<\/p>\r\n<h3>Practicing Balance and Trust as Parents (and Iterators)<\/h3>\r\n<p>Trust and Balance are two of Iterable\u2019s <a href=\"https:\/\/iterable.com\/blog\/iterable-4-company-values\/\" target=\"_blank\" rel=\"noopener\">values<\/a> and are exemplified in the way working parents do the best work of their careers at Iterable. We\u2019re committed to designing a <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">hybrid, people-first future<\/a> and providing benefits and flexibility to invest in the wellbeing of our employees. A few specific company-wide policies Iterable implemented to support parents and caregivers include fertility and adoption assistance, balance days, and unlimited PTO.<\/p>\r\n<p>This back to school season, we\u2019re rooting for all parents, caregivers, and students venturing into another year of learning and growth!<\/p>\r\n<p><em>To learn more about Iterable\u2019s company culture and benefits, please visit our <a href=\"https:\/\/iterable.com\/culture\/\" target=\"_blank\" rel=\"noopener\">Culture page<\/a>.<\/em><\/p>","post_title":"How Iterable Parents are Navigating Back-to-School Season","post_excerpt":"As students begin a new school year, Iterable parents are confronted with a back-to-school season that looks very different from last year\u2019s.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-iterable-parents-are-navigating-back-to-school-season","to_ping":"","pinged":"","post_modified":"2021-09-10 08:59:01","post_modified_gmt":"2021-09-10 15:59:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=91880","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 09, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090921_Back-to-School-Parents-of-Iterable_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Back to School 2021\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090921_Back-to-School-Parents-of-Iterable_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090921_Back-to-School-Parents-of-Iterable_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090921_Back-to-School-Parents-of-Iterable_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-iterable-parents-are-navigating-back-to-school-season\/"},{"ID":91850,"post_author":"79","post_date":"2021-09-09 09:10:07","post_date_gmt":"2021-09-09 16:10:07","post_content":"<p>Iterable is leaving a legacy! Once again, we\u2019ve been named a Leader in Marketing Automation, especially compared to legacy platforms, based on high levels of customer satisfaction and overwhelmingly positive reviews from real marketers on the world\u2019s leading business solutions review website, <a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noopener\">G2<\/a>.<\/p>\r\n<h3>Iterable\u2019s G2 Product Profile<\/h3>\r\n<p>According to the <a href=\"https:\/\/iterable.com\/whitepaper\/iterable-named-a-g2-marketing-automation-leader-for-fall-2021\/\" target=\"_blank\" rel=\"noopener\">Fall 2021 G2 Grid\u00ae Report for Marketing Automation<\/a>, Iterable has been named a Leader based on high customer satisfaction ratings and a continually-growing market presence.<\/p>\r\n<p>What does this mean? 91% of all Iterable users rated Iterable 4 stars or higher (out of 5). With more than half (67%) giving Iterable a 5-star rating.<\/p>\r\n<p>Digging a bit deeper into the report, Iterable also outranked the industry averages in three crucial marketing platform capabilities:<\/p>\r\n<ul>\r\n\t<li>Program management (6% above average)<\/li>\r\n\t<li>Sending outbound emails (3% above average)<\/li>\r\n\t<li>Calendaring (6% above average)<\/li>\r\n<\/ul>\r\n<p>Yes, features and functionality are important elements of tools within your martech stack, but G2 user ratings reflect that marketers choose Iterable over legacy platforms when it comes to our qualitative values:<\/p>\r\n<ul>\r\n\t<li>Ease of Use (8.4)<\/li>\r\n\t<li>Quality of Support (9.0)<\/li>\r\n\t<li>Ease of Setup (7.7)<\/li>\r\n<\/ul>\r\n<h3>What Our Customers Are Saying About the Iterable Platform<\/h3>\r\n<p>With over 1.1 million reviews, G2 represents the real voices of actual software users with first-hand product experiences.<\/p>\r\n<blockquote>\r\n<p><em>\u201cAlthough Iterable is a very powerful marketing automation tool, it is relatively simple to use. The Iterable team is there every step of the way to ensure that you have a smooth implementation and that you are using the software to its full potential after implementation. <strong>I haven't encountered a kinder and more knowledgeable team than the Iterable team!<\/strong>\u201d<\/em><\/p>\r\n<p>- Kleneice C., Senior Digital Marketing Specialist<\/p>\r\n<p><em>\u201cIt doesn't take a programmer to get the most out of Iterable. It's all very intuitive, yet powerful. They are constantly updating the product to make it better, and listen to user feedback. <strong>In most areas, it is the best ESP I have used, from design to workflows to lists and segmentation. Our engineers state they love the detailed documentation.<\/strong> We get proper attention from our account rep and everyone else at every step of the journey from demos to sale to onboarding. They employ a good crew over there.\u201d<\/em><\/p>\r\n<p>- Ryan G., Email Marketing Manager<\/p>\r\n<p><em>\u201cI came across Iterable primarily as an email marketing tool, and I was really excited about it's ease-of-use for building multi-faceted customer journeys. <strong>It has an adaptive API and it\u2019s a fairly user-friendly tool to add to your arsenal - especially compared to similar tools that offer integrated CRM\/email marketing\/automation capabilities.<\/strong> We also love how easy it is to search for and remove users - in my experience that can be complicated in other ESPs.\u201d<\/em><\/p>\r\n<p>- Emily K., Account Manager<\/p>\r\n<p><em>\u201cI have been working with Iterable for a year now and I the features we value the most are:<\/em><\/p>\r\n<p><em>Catalogs to manage our translations and products. We have a presence in over 17 markets and this makes our Marketing team autonomous from the Dev team.<\/em><\/p>\r\n<ul>\r\n\t<li><em>Custom events to trigger workflows: we use Google Tag Manager to send events and trigger workflows.<\/em><\/li>\r\n\t<li><em>Datafeeds to call endpoints and send the right content to each user.<\/em><\/li>\r\n\t<li><em>60 user profile, with user data, events and channel subscriptions.<\/em><\/li>\r\n\t<li><em>Drag and drop editor that allows our Marketing team to create cool templates without the need of an HTML\/CSS developer.<\/em><\/li>\r\n<\/ul>\r\n<p><em><strong>All these features help to personalize and segment your audience to a point that you can target them with specific and relevant content at the right time<\/strong>, and what I really appreciate is that we can create a lot of campaigns and workflows with independence from our Developers team.\u201d<\/em><\/p>\r\n<p>- Administrator in Leisure, Travel &amp; Tourism<\/p>\r\n<p>\u201cI give Iterable a 9 out of 10. With Iterable we\u2019re solving the business problem of removing development from the process of reaching out to customers. <strong>Segmenting customers, sending push notifications and emails has long been a thing that required development to write custom queries and build dashboards for and now with Iterable we\u2019ve been able to hand over that process to the marketing team<\/strong> and let them do that segmenting and reaching out to customers.\u201d<\/p>\r\n<p>- <a href=\"https:\/\/www.g2.com\/products\/iterable\/reviews\/iterable-review-4875022\" target=\"_blank\" rel=\"noopener\">Chris G.<\/a>, Chief Development Officer at <a href=\"https:\/\/timetogowild.com\/\" target=\"_blank\" rel=\"noopener\">GoWild<\/a><\/p>\r\n<\/blockquote>\r\n<h3>Marketing Automation Defined<\/h3>\r\n<p>G2 defines Marketing Automation software as a product that \u201cautomates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns.\u201d<\/p>\r\n<p>\u201cThese tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects.\u201d<\/p>\r\n<p>To qualify for inclusion in the <strong>Marketing Automation<\/strong> category, a product must, among other factors:<\/p>\r\n<ul>\r\n\t<li>Automate two or more of the following: email, social media, SMS, and digital ads<\/li>\r\n\t<li>Provide advanced email marketing capabilities including A\/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting<\/li>\r\n\t<li>Act as a central marketing database for marketing information and interactions<\/li>\r\n\t<li>Allow dynamic segmentation of marketing campaign targets<\/li>\r\n\t<li>Contact targets across multiple channels after specific actions, triggers, or periods of time<\/li>\r\n\t<li>Perform lead management to include lead nurturing and lead scoring<\/li>\r\n\t<li>Generate forms and landing pages to collect prospect information<\/li>\r\n\t<li>Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and\/or campaign ROI<\/li>\r\n<\/ul>\r\n<p>In addition, these following metrics affect a company\u2019s <strong>Satisfaction<\/strong> rating:<\/p>\r\n<ul>\r\n\t<li>Customer satisfaction with end user-focused product attributes based on user reviews<\/li>\r\n\t<li>Popularity and statistical significance based on the number of reviews received by G2<\/li>\r\n\t<li>Quality of reviews received (reviews that are more thoroughly completed will be weighted more heavily)<\/li>\r\n\t<li>Age of reviews (more-recent reviews provide relevant and up-to-date information that is reflective of the current state of a product)<\/li>\r\n\t<li>Customers' satisfaction with administration-specific product attributes based on user reviews<\/li>\r\n\t<li>Overall customer satisfaction and Net Promoter Score\u00ae (NPS) based on ratings by G2 users<\/li>\r\n<\/ul>\r\n<p>Thank you to our amazing customers for their partnership in maintaining Iterable as one of the best Marketing Automation solutions in the market!<\/p>\r\n<p>You can download the <a href=\"https:\/\/iterable.com\/whitepaper\/iterable-named-a-g2-marketing-automation-leader-for-fall-2021\/\" target=\"_blank\" rel=\"noopener\">Fall 2021 G2 Grid\u00ae Report for Marketing Automation<\/a> for all the insights, as well as an understanding of how Iterable compares to other platforms.<\/p>\r\n<p><em>Looking to learn more about Iterable? <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Request a demo<\/a> today.<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/whitepaper\/iterable-named-a-g2-marketing-automation-leader-for-fall-2021\/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-91865 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_G2Crowd-Fall2021_Sigstr.png\" alt=\"G2 2021 Fall Report\" width=\"768\" height=\"192\" \/><\/a><\/p>","post_title":"Iterable Named a Marketing Automation Leader in G2 2021 Fall Report","post_excerpt":"Once again, we\u2019ve been named a Leader in Marketing Automation in the G2 2021 Fall Report, especially when compared to legacy platforms.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-named-a-marketing-automation-leader-in-g2-2021-fall-report","to_ping":"","pinged":"","post_modified":"2021-09-09 09:10:07","post_modified_gmt":"2021-09-09 16:10:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=91850","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 09, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_G2Crowd-Fall2021_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_G2Crowd-Fall2021_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_G2Crowd-Fall2021_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_G2Crowd-Fall2021_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-named-a-marketing-automation-leader-in-g2-2021-fall-report\/"},{"ID":91817,"post_author":"47","post_date":"2021-09-08 15:03:38","post_date_gmt":"2021-09-08 22:03:38","post_content":"<p>The momentum continues! Iterable was once again named a Momentum Leader in the Fall 2021 G2 Grid Report for Marketing Automation.<\/p>\r\n<p>The G2 Grid\u00ae Report provides an assessment of the top marketing automation technologies available, rated by real users, and shows how Iterable and other select providers compare.<\/p>\r\n<p><strong>Download this report to:<\/strong><\/p>\r\n<ul>\r\n\t<li>Access Iterable\u2019s product profile and read what over 180 real, verified Iterable users say about our partnership and solution<\/li>\r\n\t<li>Review customer satisfaction ratings on key metrics like ease of use and quality of support<\/li>\r\n\t<li>Learn how product features compare across email marketing, campaign management, and other marketing automation categories<\/li>\r\n\t<li>Unlock additional data on select providers, including average user adoption and ROI<\/li>\r\n<\/ul>","post_title":"Iterable Named a G2\u00ae Marketing Automation Leader for Fall 2021","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"iterable-named-a-g2-marketing-automation-leader-for-fall-2021","to_ping":"","pinged":"","post_modified":"2021-09-08 15:03:38","post_modified_gmt":"2021-09-08 22:03:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=91817","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"September 08, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"401\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_G2Crowd-Fall2021_Social-768x401.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable Named a G2\u00ae Marketing Automation Leader for Fall 2021\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_G2Crowd-Fall2021_Social-768x401.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_G2Crowd-Fall2021_Social-300x157.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_G2Crowd-Fall2021_Social-1024x535.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_G2Crowd-Fall2021_Social.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/iterable-named-a-g2-marketing-automation-leader-for-fall-2021\/"},{"ID":91769,"post_author":"35","post_date":"2021-09-08 09:22:26","post_date_gmt":"2021-09-08 16:22:26","post_content":"<p>A few weeks back <a href=\"https:\/\/iterable.com\/blog\/introducing-aurora-the-next-generation-of-iterables-user-experience\/\" target=\"_blank\" rel=\"noopener\">we introduced Aurora<\/a>, the next generation of Iterable\u2019s User Experience, along with the three themes guiding this set of releases. We\u2019re excited to announce the first updates for Templates, Campaigns, and Workflows Overview pages\u2014plus a new Folders experience and enhancements Messaging Insights\u2014are set to go live tomorrow.<\/p>\r\n<p>The name aurora comes from the natural phenomenon when particles from the sun meet molecules in Earth\u2019s atmosphere to create a spectacular light display in the sky. With that in mind, Iterable Aurora User Experience (UX) brings together a world class data infrastructure and new, intuitive, approachable UI updates that power marketers to make dazzling experiences for customers.<\/p>\r\n<p>With these updates\u2014and a private Beta for our next generation Workflow Studio\u2014Iterable customers can reach their most ambitious goals. Iterable Aurora UX makes it possible to work from where you are, collaborate more effectively, and improve efficiencies like never before.<\/p>\r\n<p>Here\u2019s a bit more about what\u2019s in store for tomorrow\u2019s release.<\/p>\r\n<h3>What to Expect From Tomorrow\u2019s Launch<\/h3>\r\n<h4>Overview Pages Reimagined<\/h4>\r\n<p>The next time you log in to Iterable, you\u2019ll see brand new versions of our Campaigns, Workflows, and Templates Overview pages. We\u2019ve simplified the layout and reorganized data into a digestible interface surfacing the right information at the right time. Plus, we\u2019ve added brand new features to help you collaborate with your team\u2014whether you\u2019re in the same office or spread out across the globe. A few highlights:<\/p>\r\n<ul>\r\n\t<li>An intuitive, fun design update that makes it easy to harness the full power of Iterable<\/li>\r\n\t<li>Dedicated filters so you can easily find the content you need<\/li>\r\n\t<li>A brand new folders experience to help you stay organized and collaborate<\/li>\r\n\t<li>Information about who last modified a campaign, template, or workflow so you never miss a beat on what\u2019s changing<\/li>\r\n\t<li>Card-style layout option on Templates Overview for easier browsing<\/li>\r\n\t<li>Simplified data and layout on Campaigns Overview, with quick links to analytics so you can monitor performance<\/li>\r\n<\/ul>\r\n<p>Let\u2019s dive into each one and take a look at our other enhancements coming tomorrow.<\/p>\r\n<h4>Campaigns Overview<\/h4>\r\n\r\n[caption id=\"attachment_91773\" align=\"alignnone\" width=\"2022\"]<img class=\"wp-image-91773 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Campaigns-Overview.png\" alt=\"Iterable Aurora Campaigns Overview Page\" width=\"2022\" height=\"1094\" \/> A sneak peek at our new Campaigns Overview page[\/caption]\r\n\r\n<p><span style=\"font-weight: 400;\">The Campaigns page is your home base in Iterable. It gives you a high-level look at all your past, current and future marketing campaigns so you can understand your content marketing efforts at a glance. We\u2019ve updated the design of this page and added some new features to make it easier than ever for you to organize and manage your campaigns.<\/span><\/p>\r\n<h4>Templates Overview<\/h4>\r\n\r\n[caption id=\"attachment_91779\" align=\"alignnone\" width=\"2022\"]<img class=\"wp-image-91779 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Templates-Overview.png\" alt=\"Iterable Aurora Templates Overview\" width=\"2022\" height=\"996\" \/> A sneak peek of the new Templates Overview page[\/caption]\r\n\r\n<p>Managing the creative process can be a bit challenging, whether you\u2019re sitting next to your colleagues or collaborating with teams across the globe. Iterable\u2019s new Templates Overview offers robust search and filter capabilities, last modified information, and a card style template view that makes it easier than ever to browse and find the content you need.\u00a0<\/p>\r\n<h4>Workflows Overview<\/h4>\r\n\r\n[caption id=\"attachment_91785\" align=\"alignnone\" width=\"2022\"]<img class=\"wp-image-91785 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Workflows-Overview.png\" alt=\"Workflows Sneak Peek\" width=\"2022\" height=\"1067\" \/> A sneak peek of the new Workflows Overview page[\/caption]\r\n\r\n<p>Workflows are where the magic happens, and where your customer journey truly comes to life. Our new Workflows Overview provides key data so you can easily manage all of your workflows, ensuring you never miss a beat. Similar to our other pages, we\u2019ve implemented new features such as collaboration details, search and filtering capabilities, and a fun, intuitive design.\u00a0<\/p>\r\n<h4>Folder Enhancements<\/h4>\r\n<p>Another exciting collaboration enhancement is our new foldering functionality. You shouldn\u2019t have to dig for the campaign you\u2019re trying to hand off to a teammate, or that template you need a designer to take a look at. Folders allows you to create an organized workspace within your Campaigns, Templates, and Workflows Overview pages. Seconds add up, yours shouldn't be spent finding the content you need.<\/p>\r\n<h4>Messaging Insight Enhancements<\/h4>\r\n\r\n[caption id=\"attachment_91831\" align=\"alignnone\" width=\"2022\"]<img class=\"size-full wp-image-91831\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Messaging-Insights-1.png\" alt=\"MI Enhancements\" width=\"2022\" height=\"1777\" \/> A look at Messaging Insights enhancements[\/caption]\r\n\r\n<p>Earlier this year, we released a brand new campaign analytics page\u2014Messaging Insights. We improved our analytics capabilities as a platform and enabled our customers to monitor, compare, and hone in on performance metrics at a glance and discover key performance trends.<\/p>\r\n<p>We\u2019re excited to bring the next iteration of Messaging Insights to customers tomorrow offering additional filter criteria and a new filter experience to improve the way customers view, monitor, and compare performance across campaigns.<\/p>\r\n<p>We know data is your source of truth. To empower marketers, our additional functionality includes filtering campaigns by labels, workflows, message types, and across channels to refine and select the right campaigns easier and with more granularity.<\/p>\r\n<h3>Stay Tuned!<\/h3>\r\n<h4>Workflow Studio Private Beta Sneak Peek<\/h4>\r\n\r\n[caption id=\"attachment_91818\" align=\"alignnone\" width=\"2856\"]<img class=\"size-full wp-image-91818\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/WF_sample_more.png\" alt=\"Workflows Private Beta\" width=\"2856\" height=\"1792\" \/> A look at our Private Beta[\/caption]\r\n\r\n<p>Workflows are an essential part of providing your customers seamless, personalized interactions with your brand. We\u2019ve been hard at work rebuilding our Workflow Studio from the ground up to make creating and editing your workflows easier than ever, and couldn\u2019t be more excited to announce that we\u2019re now moving into Limited Private Beta!<\/p>\r\n<p>The new Workflow Studio has:<\/p>\r\n<ul>\r\n\t<li>An all-new design, with beautiful new components and faster load times.<\/li>\r\n\t<li>Reorganized layout of workflow components making things easier than ever to find and utilize.<\/li>\r\n\t<li>New collaboration functionality to take on the future of work<\/li>\r\n<\/ul>\r\n<p>Make sure to stay tuned as we release more information regarding Beta participation, and new sneak peeks of what\u2019s to come!<\/p>\r\n<h3>A Major Step Forward<\/h3>\r\n<p>These releases mark a major milestone for Iterable, and we couldn\u2019t be more excited to get everything into the hands of our customers.<\/p>\r\n<p>Aurora came to be as a way to more effectively empower marketers facing new expectations from consumers. Brands are now tasked with building deeply personalized customer journeys that draw a spectacle of surprise and delight. They\u2019re reaching individuals where they are and when they need it\u2014whether that\u2019s walking down the street, in a store, out biking, or struggling to get off the couch.<\/p>\r\n<p>Iterable Aurora UX, which we\u2019re rolling out over the next year and beyond starting with this first launch, further solidifies Iterable as the world-class marketing platform bringing data, creativity, and efficiency together for marketers across the world.<\/p>\r\n<p>This is only the beginning of the Iterable Aurora User Experience project. We have a host of exciting enhancements coming this year and next that will empower you to reach your goals wherever you and your team are with greater efficiency and speed.<\/p>\r\n<p><em>To learn more about Iterable and how brands are leveraging it today, make sure to <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> with our team today!<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Iterable Aurora UX: Enhancements to Overview Pages, Folders, and More","post_excerpt":"Iterable Aurora UX makes it possible to work from where you are, collaborate more effectively, and improve efficiencies like never before.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-aurora-ux-enhancements-overview-pages-folders","to_ping":"","pinged":"","post_modified":"2021-09-09 14:21:45","post_modified_gmt":"2021-09-09 21:21:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=91769","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"September 08, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":8,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090821_Aurora-UX_768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable Aurora\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090821_Aurora-UX_768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090821_Aurora-UX_768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090821_Aurora-UX_768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-aurora-ux-enhancements-overview-pages-folders\/"},{"ID":91715,"post_author":"79","post_date":"2021-09-02 10:29:46","post_date_gmt":"2021-09-02 17:29:46","post_content":"<p>We\u2019re thrilled to announce that we have been named a Silver winner of a Stevie\u00ae Award for <a href=\"https:\/\/stevies-sage.secure-platform.com\/a\/page\/the-awards\/2021-stevie-winners\" target=\"_blank\" rel=\"noopener\">Employer of The Year<\/a> in the Software category (with more than 250 employees) in the sixth annual Stevie Awards for Great Employers.<\/p>\r\n<p><a href=\"https:\/\/stevies-sage.secure-platform.com\/a\/page\/the-awards\/2021-stevie-winners\" target=\"_blank\" rel=\"noopener\">The Stevie Awards for Great Employers<\/a> recognize the world\u2019s best employers and the human resources professionals, teams, achievements, and HR-related products and suppliers who help to create and maintain great places to work.<\/p>\r\n<p>More than 950 nominations from organizations of all sizes, in 29 nations, were submitted this year in a wide range of HR-related categories, including Achievement in Workplace Safety &amp; Compliance, Employer of the Year, Chief Human Resources Officer of the Year, Human Resources Team of the Year, and Employee Relations Solution Provider of the Year, among others. We\u2019re proud to be recognized amongst other great companies like Tinuiti, IBM, Turo, and Bank of America!<\/p>\r\n<p>The judging process to select this year\u2019s Stevie Award winners included over 70 professionals worldwide. We\u2019re proud to share some of the commentary shared by the anonymous judging panel, about Iterable:<\/p>\r\n<blockquote>\r\n<p><em>\u201cReally nice perks for employees and it's clear your focus is on them. The \u2018Balance Day\u2019 is a really nice benefit and reimbursement for adoption expenses is unique.\u201d<\/em><\/p>\r\n<p><em>\u201cI like how you implement your values in your people activities and organizational development. And activities and employee feedback proves that [your company] walks the talk. Bravo!\u201d<\/em><\/p>\r\n<p><em>\u201cWell done on your efforts to support your diverse employees - especially during a challenging time.\u201d<\/em><\/p>\r\n<\/blockquote>\r\n<p>We\u2019re incredibly proud of this achievement, enabled by our Iterators, who live our values as we scale.<\/p>\r\n<h3>Empowering Iterators to Do Their Best Work<\/h3>\r\n<p>When it comes to our company culture, our answer is simple: prioritize people. We believe that human ingenuity has the power to solve any challenge and overcome any obstacle, and are confident that the investments we make in our workforce enable us to deliver solutions to some of the world's most difficult marketing challenges.<\/p>\r\n<p>Working closely with employees, we\u2019re able to provide supportive initiatives and power growth and productivity.<\/p>\r\n<h4>Key initiatives include:<\/h4>\r\n<ul>\r\n\t<li>Our <strong>Affinity Groups program<\/strong>, which is created and run by employees who share a common community or identity. We currently have eight active Affinity Groups including Black at IT, Asian and Pacific Islanders, Pride at Iterable, and the Women\u2019s Network.<\/li>\r\n\t<li>A <strong>monthly \u201cBalance Day\u201d<\/strong>\u2014a paid holiday on the First Friday of every month\u2014to promote self-care and work-life balance. Employees are encouraged to share photographs of how they embody #balance on a company-wide Slack channel.<\/li>\r\n\t<li><strong>Removing barriers to entry<\/strong>\u2014like location, education, and industry experience\u2014for talent is integral to enabling progress and ensuring success. We have removed a \u201cformal degree\u201d requirement from 100% of our open roles, and positions in the company do not require a specific number of years of industry experience. We are also actively recruiting at events, like LesbiansWhoTech and AfroTech, that increase our visibility to underrepresented individuals.<\/li>\r\n\t<li>A quarterly <strong>learning and development stipend<\/strong> to encourage employees to pursue continued growth in personal and professional endeavors.<\/li>\r\n\t<li>A <strong>monthly wellness benefit<\/strong>, free subscriptions to meditation apps <a href=\"https:\/\/www.calm.com\/\" target=\"_blank\" rel=\"noopener\">Calm<\/a> and <a href=\"https:\/\/www.headspace.com\/\" target=\"_blank\" rel=\"noopener\">Headspace<\/a>, and a corporate membership with <a href=\"https:\/\/classpass.com\/\" target=\"_blank\" rel=\"noopener\">ClassPass<\/a>.<\/li>\r\n<\/ul>\r\n<p>The unprecedented nature of COVID forced us to innovate at pace, ensuring that our initiatives continued to support the evolving needs of our diverse workforce. We were fortunate to have remote working experts on our team (20% of our employees were already fully remote and thriving prior to the COVID-19 outbreak) who <a href=\"https:\/\/iterable.com\/blog\/culture-without-borders-remote-work-iterable\/\" target=\"_blank\" rel=\"noopener\">shared their wisdom<\/a> with the team to make for an easier transition for the whole company.<\/p>\r\n<p>Our <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">future of work<\/a> is designed with our workforce in mind, using information and feedback collected directly from employees over the last 18 months. In mid-August, we announced our adoption of a hybrid work model, where employees can choose to work from the office, their home, or a combination of the two.<\/p>\r\n<p>We also implemented geoneutral pay\u2014a single geographical compensation band for our employees, anchored at the most competitive market in each respective country (the San Francisco Bay Area market for the US, London for the UK). This means that when Iterable employees move within the US or UK, they\u2019ll keep their pay regardless of location.<\/p>\r\n<p>Iterable has always been committed to putting employees and equity first. We\u2019re thankful to the Stevie Awards committee for recognizing this dedication, and excited to put our values into practice as we continue making a more inclusive workplace and industry at large.<\/p>\r\n<p>Details about the Stevie Awards for Great Employers and the list of 2021 Stevie winners are available at <a href=\"http:\/\/www.stevieawards.com\/hr\" target=\"_blank\" rel=\"noopener\">www.StevieAwards.com\/HR<\/a>.<\/p>\r\n<p><em>Does Iterable sound like a place where you would thrive? <a href=\"https:\/\/iterable.com\/careers\/\" target=\"_blank\" rel=\"noopener\">Explore open roles<\/a> on our careers page!<\/em><\/p>","post_title":"Iterable is 2021 Employer of the Year by the Stevie Awards","post_excerpt":"We\u2019re thrilled to announce that we have been named a Silver winner of a Stevie Award for Employer of The Year in the Software category.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-is-2021-employer-of-the-year-by-the-stevie-awards","to_ping":"","pinged":"","post_modified":"2021-09-02 10:29:46","post_modified_gmt":"2021-09-02 17:29:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=91715","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 02, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090221_Stevie-Awards_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"2021 Stevie Awards\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090221_Stevie-Awards_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090221_Stevie-Awards_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090221_Stevie-Awards_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-is-2021-employer-of-the-year-by-the-stevie-awards\/"},{"ID":91698,"post_author":"35","post_date":"2021-09-01 15:41:52","post_date_gmt":"2021-09-01 22:41:52","post_content":"<p><em>At Iterable, we like celebrating the <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/em><\/p>\r\n<p><em>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.<\/em><em>\u00a0We're all in this together, so what better way to collaborate than sharing ideas?<\/em><\/p>\r\n<p>For today's episode we dove\u00a0<em>deep<\/em> into analytics and how DTC brands can utilize their data better with Jeremy Horowitz, Director of Marketing at Daasity, a <a href=\"https:\/\/www.daasity.com\/\" target=\"_blank\" rel=\"noopener\">DTC ecommerce analytics platform<\/a>. Jeremy and I chatted through which analytics myths need to be dispelled (like letting your data guide you without question), when to use an analytics platform versus a CDP, and which parts of pandemic DTC ecommerce trends will stick around.\u00a0\u00a0<\/p>\r\n<h3>Meet Jeremy From Daasity<\/h3>\r\n<p>Analytics are wildly useful in gleaning insights into what's working, what's not, and where your focus should lie. But, there is a spectrum of trust for analytics. On one end, we have creatives that go with gut-feel, and on the other we have data junkies who let the numbers drive everything. In our chat, Jeremy talks about this spectrum and how falling in the middle actually yields the best results.\u00a0<\/p>\r\n<p>You undoubtedly have the data. You have seen the analytics and understand what it means. But using some of Jeremy's actionable advice, you can truly make the most of your analytics.<\/p>\r\n<p>Give it a watch or listen right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/Eg11usAPgHg[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable's<\/a> <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">social<\/a> <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">channels<\/a> in case you miss any episodes.\u00a0<\/p>","post_title":"Watch and Listen: Daasity Dispels DTC Analytics Myths","post_excerpt":"We chatted with Daasity to dispel analytics myths, when to use an analytics platform versus a CDP, and what the future holds for analytics.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"daasity-dispels-dtc-analytics-myths","to_ping":"","pinged":"","post_modified":"2021-09-01 15:41:52","post_modified_gmt":"2021-09-01 22:41:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=91698","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"September 01, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":19,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_DBM-Video-Series_09_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DBM Daasity\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_DBM-Video-Series_09_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_DBM-Video-Series_09_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_DBM-Video-Series_09_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/daasity-dispels-dtc-analytics-myths\/"},{"ID":91629,"post_author":"79","post_date":"2021-09-01 08:59:41","post_date_gmt":"2021-09-01 15:59:41","post_content":"<p>Streaming platforms have rapidly evolved in recent years. With improvements to internet speeds and mobile devices, there are more users streaming than ever before. During the pandemic, users\u2019 <a href=\"https:\/\/financesonline.com\/streaming-trends\/\" target=\"_blank\" rel=\"noopener\">screen time<\/a> has only increased, creating more demand for content. As more streaming platforms have launched, the competition has significantly increased to keep users loyal.<\/p>\r\n<p>To survive, platforms have to continue innovating their strategies to differentiate themselves and their content to stay competitive.\u00a0 How they incorporate customer data\u2014a huge part of the streaming landscape\u2014is a particular make or break moment in the way brands are connecting with their users through recommendations.<\/p>\r\n<p>Let's take a look at five ways streaming platforms can stand out amongst the content crowd.<\/p>\r\n<h3>5 Strategies to Differentiate Your Streaming Platform<\/h3>\r\n<h4>1. Create Unique Experiences for Users<\/h4>\r\n<p>Streaming platforms have enormous content libraries that can overwhelm users looking for new content. Behavioral data is essential to limiting the friction that comes from this <a href=\"https:\/\/iterable.com\/blog\/how-choice-influences-the-customer-experience\/\" target=\"_blank\" rel=\"noopener\">choice paralysis<\/a>. What a user watches, how long they watch for, which shows they browse\u2014all of these are relevant data points that can lead to tailored playlists and recommendations to help users find relevant content. Streaming platforms are not wont for more data. But to stand out, brands would be wise to capitalize on this data, enabling them to create hyper-personalized experiences, increase <a href=\"https:\/\/insights.manageengine.com\/privacy-compliance\/the-key-to-building-a-great-cx-balancing-personalization-with-data-privacy\/\" target=\"_blank\" rel=\"noopener\">engagement<\/a>, and improve overall positive brand sentiment.<\/p>\r\n<p><a href=\"https:\/\/www.spotify.com\/us\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> is well-known for creating hyper-personalized experiences based on listening data. They utilize this data to recognize fans, provide recommendations, create new playlists, and even develop original artists. This email from Spotify teases personalized highlights and directs the user back to the platform to learn about their usage trends from the previous year. Spotify has also gone a step further and made their wrap-up data easily shareable on social media, which builds a community while allowing users to bring others into their own, personal experience.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_91668\" align=\"alignnone\" width=\"768\"]<img class=\"wp-image-91668 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/screencapture-reallygoodemails-emails-your-year-in-music-is-here-2021-08-31-10_07_07-edit-4.png\" alt=\"Spotify Year in Review Email\" width=\"768\" height=\"1225\" \/> <em>Spotify creates a personalized experience with user data to drive users back to the platform. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/your-year-in-music-is-here\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>. <\/em>[\/caption]\r\n\r\n<p>Consider what personalized data you can use to create a memorable experience for your users.<\/p>\r\n<h4>2. Get Nostalgic<\/h4>\r\n<p>As the streaming wars continue, platforms are fighting for users. Some users are turning to more <a href=\"https:\/\/latana.com\/post\/nostalgia-marketing\/\" target=\"_blank\" rel=\"noopener\">nostalgic<\/a> content to provide comfort. With new platforms emerging with licensing for classic movies and shows, platforms, like <a href=\"https:\/\/www.peacocktv.com\/\" target=\"_blank\" rel=\"noopener\">Peacock TV<\/a>, have leveraged the rights to their older shows to get new users. These changes have enabled brands to tap into new content options and provide relevant messaging based <a href=\"https:\/\/iterable.com\/blog\/trendy-or-cheugy-2021-youth-marketing-strategies-for-gen-z\/\" target=\"_blank\" rel=\"noopener\">on different levels of nostalgia<\/a>. Peacock, for example, created new content around The Office, which has a cult-like following. This email dug into the archives to bring back hits of summers past.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_91674\" align=\"alignnone\" width=\"960\"]<img class=\"size-full wp-image-91674\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/screencapture-app-mailcharts-emails-cea8c581-3eaa-1234-d6f1-95c5680a72c3-2021-08-31-10_17_37-edit-1.png\" alt=\"Peacock Nostalgic Movies\" width=\"960\" height=\"3626\" \/> <em>Highlighting nostalgic content can be a comforting way to drive users to your platform. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/cea8c581-3eaa-1234-d6f1-95c5680a72c3?company_id=41959\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>Peacock built out substantial premium content to encourage more premium subscriptions. Because video content production has stalled due to pandemic shutdowns and delays, they have successfully created additional social buzz and podcasts around older content to renew interest in classic shows that don\u2019t require any new production.<\/p>\r\n<p>Brands can extend the life of their content by creating campaigns that support their existing content.<\/p>\r\n<h4>3. Add a Group Watch Feature<\/h4>\r\n<p>With theaters closed and families and friends socially distancing, brands have struggled to recreate the experience of movie nights\u2014either in theaters or shoulder-to-shoulder on the sofa. Browser plugins and applications like <a href=\"https:\/\/www.teleparty.com\/\" target=\"_blank\" rel=\"noopener\">Teleparty<\/a> were created to enable multiple people in different locations to watch a movie simultaneously with a chat feature. This was essentially a workaround while platforms developed the capability natively.<\/p>\r\n<p>In response to pandemic shutdowns, <a href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noopener\">Disney+<\/a> created GroupWatch, a feature that enables multiple users to stream the same show or movie from different locations and share reactions. This email highlights one of their hit shows, The Mandalorian, which created substantial hype for Disney+ during shutdowns, and showcases their new GroupWatch feature. Disney has also underlined this feature for their premium content to help recreate the experience of going to the movies with friends and family.<\/p>\r\n\r\n[caption id=\"attachment_91680\" align=\"alignnone\" width=\"756\"]<img class=\"size-full wp-image-91680\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/screencapture-reallygoodemails-emails-groupwatch-the-mandalorian-2021-08-31-10_21_47-edit.png\" alt=\"Disney+ GroupWatch Media Trend\" width=\"756\" height=\"3150\" \/> <em>Look to see how you can recreate lost experiences that your users are craving. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/groupwatch-the-mandalorian\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Whether it's a new feature or an old one, if you think it changes the customer experience for the better, don't shy away from giving that feature its own highlight in your communications.\u00a0<\/p>\r\n<h4>4. Integrate New Technology<\/h4>\r\n<p>Integrating new technology in your marketing campaigns can expand your reach beyond your typical audience. It can also help brands capitalize on trending technology, like smart TVs or smart home devices.<\/p>\r\n<p>This email from video-hosting platform <a href=\"https:\/\/vimeo.com\/\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a> promotes their premium subscription service by giving away a camera when you upgrade your account. Streaming has become such an integral part of our lives, it's smart to find ways to incorporate the context of your audience's life\u2014now and in the future\u2014to improve their experience with your brand. Vimeo highlights the best qualities of the camera and the premium subscription benefits, which go hand-in-hand.<\/p>\r\n\r\n[caption id=\"attachment_91650\" align=\"alignnone\" width=\"1095\"]<img class=\"size-full wp-image-91650\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/screencapture-reallygoodemails-emails-its-not-too-late-free-camera-with-vimeo-premium-2021-08-31-09_59_15-edit.png\" alt=\"Vimeo Camera Giveaway\" width=\"1095\" height=\"4333\" \/> <em>This S-curve layout snakes through the benefits of the service and camera. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/its-not-too-late-free-camera-with-vimeo-premium\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Consider what device partnerships your brand could leverage to showcase the best attributes of your brand.<\/p>\r\n<h4>5. Showcase Global Trends<\/h4>\r\n<p>Have you ever spent more time looking for something to watch than you do watching a show? Streaming platforms can have overwhelmingly large libraries to browse. Highlighting the select few options can simplify the process. It can also help generate word of mouth for the trending shows since people often ask, \u201chave you seen this?\u201d<\/p>\r\n<p>This email from <a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"noopener\">Netflix<\/a> highlights trending content in the US. It features trending content that entices the recipient to subscribe. The language implies a sense of urgency and fear of missing out on the buzz around trending content. Netflix has also featured global trending content as more users have been watching international programs since the start of the pandemic.<\/p>\r\n<p>Spotlighting trending content can be great when there isn\u2019t a lot of individual user data available. Brands can feature top content as a starting point in a customer\u2019s journey until more tailored information is available.<\/p>\r\n\r\n[caption id=\"attachment_91656\" align=\"alignnone\" width=\"720\"]<img class=\"size-full wp-image-91656\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/screencapture-app-mailcharts-emails-233f3371-3086-ac32-3cea-0b7aee4d1b23-2021-08-31-10_04_18-edit.png\" alt=\"Netflix Top 10\" width=\"720\" height=\"3942\" \/> Make your user\u2019s decision easier by featuring current popular content. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/233f3371-3086-ac32-3cea-0b7aee4d1b23?list_id=6677\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.[\/caption]\r\n\r\n<p>Offering suggestions for popular content can remove friction from the customer experience.<\/p>\r\n<h3>Differentiate Your Brand<\/h3>\r\n<p>The streaming wars are not slowing down anytime soon. Established platforms, like Netflix and Spotify, have been successful at differentiating themselves in the past, but as with any industry, innovation and change is likely imminent. With such competition, it\u2019s imperative to use these five strategies to stay top-of-mind. Few things are as personal as what a user decides to spend their valuable time watching. Listen to the user's data and set up personalized programming for them.<\/p>\r\n<p><i>Curious about what a streaming platform's customer experience looks like? Check out our analysis of the <a href=\"https:\/\/iterable.com\/blog\/hbo-max-integration-test-email-1-mistake\/\" target=\"_blank\" rel=\"noopener\">HBO Max customer experience<\/a>.<\/i><\/p>","post_title":"5 Ways to Make Your Streaming Platforms Stand Out","post_excerpt":"Streaming platforms have to continue to innovate their strategies to differentiate themselves and their content to stay competitive.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-ways-to-make-your-streaming-platform-stand-out","to_ping":"","pinged":"","post_modified":"2021-09-01 08:59:41","post_modified_gmt":"2021-09-01 15:59:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=91629","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 01, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/090121_Media-Trends_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Streaming Platforms Strategies\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/090121_Media-Trends_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/090121_Media-Trends_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/090121_Media-Trends_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/5-ways-to-make-your-streaming-platform-stand-out\/"},{"ID":91592,"post_author":"43","post_date":"2021-08-27 18:11:16","post_date_gmt":"2021-08-28 01:11:16","post_content":"The growth of mobile apps has exploded over the last 18 months. As a newer channel to many marketers, it might be difficult to understand where to begin - what campaigns to run, which audiences to engage with, what data you can leverage - especially when resources are limited. Regardless of where you might be starting from, mobile is quickly becoming the primary channel brands are using to engage consumers, and those without personalized mobile experiences risk getting left behind. The time for mobile marketing personalization is now.\r\n\r\nIn this upcoming webinar, join us for an engaging session with our partners at Iterable, where you will learn key mobile campaigns and strategies to implement now, with the data and resources you already have.\r\n\r\n<strong>Your takeaways:<\/strong>\r\n<ul>\r\n<li>Why mobile and why now: Key trends we\u2019re seeing across industries<\/li>\r\n<li>Three specific mobile campaigns you can launch today<\/li>\r\n<li>How to ensure your mobile campaigns are relevant and reinforce your cross-channel strategy<\/li><\/ul>","post_title":"Leveling Up Mobile Marketing Personalization with Zero and First-Party Data","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"leveling-up-mobile-marketing-personalization-with-zero-and-first-party-data","to_ping":"","pinged":"","post_modified":"2021-08-27 18:11:16","post_modified_gmt":"2021-08-28 01:11:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=91592","menu_order":6,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"August 27, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":51,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/movable-ink-mobile-personalization-webinar-768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/movable-ink-mobile-personalization-webinar-768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/movable-ink-mobile-personalization-webinar-768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/movable-ink-mobile-personalization-webinar-768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/leveling-up-mobile-marketing-personalization-with-zero-and-first-party-data\/"},{"ID":90092,"post_author":"79","post_date":"2021-08-26 11:42:14","post_date_gmt":"2021-08-26 18:42:14","post_content":"<p>Back <a href=\"https:\/\/iterable.com\/blog\/youth-marketing-strategy-2017-our-takeaways-on-marketing-to-millennials-gen-z-and-generations-to\/\" target=\"_blank\" rel=\"noopener\">in 2017 we released some youth marketing strategies<\/a> and, while the advice was solid at the time, Gen Z was just emerging as a generation with buying power\u2014how naive we were. Today, we know that Gen Z, aka \u201cZoomers,\u201d have become a buying force to be reckoned with.\u00a0<\/p>\r\n<p>Consisting of people <a href=\"https:\/\/www.insiderintelligence.com\/insights\/generation-z-facts\/\" target=\"_blank\" rel=\"noopener\">born between 1997 and 2012<\/a>, this group makes up <a href=\"https:\/\/www.forbes.com\/sites\/jefffromm\/2021\/01\/07\/on-youtube-tiktok-and-ben--jerrys-five-undeniable-truths-about-marketing-to-gen-z\/?sh=273646aab972\" target=\"_blank\" rel=\"noopener\">40% of US consumers<\/a> and is responsible for <a href=\"https:\/\/www.forbes.com\/sites\/jefffromm\/2018\/01\/10\/what-you-need-to-know-about-the-financial-impact-of-gen-z-influence\/?sh=6ec6917956fc\" target=\"_blank\" rel=\"noopener\">up to $143 billion in spending<\/a>. It\u2019s clear Gen Z is a generation marketers can\u2019t afford to ignore. To be part of the action, brands should aim to develop strategies that specifically appeal to the wants and needs of this young, powerful group.\u00a0<\/p>\r\n<p>Not only will an in-depth understanding of Gen Z lead to more personalized customer experiences for each Zoomer, but it will help <a href=\"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">digitally transform<\/a> your brand to make sure you\u2019re not falling behind in a quickly evolving retail landscape.\u00a0<\/p>\r\n<p>In this post, we\u2019ll highlight some updated youth marketing strategies for appealing specifically to Gen Z.<\/p>\r\n<h3>Youth Marketing Strategies<\/h3>\r\n<h4>Matching Motivation<\/h4>\r\n<p>To <a href=\"https:\/\/iterable.com\/blog\/marketing-by-generation-personalizing-for-each-age-group\/\" target=\"_blank\" rel=\"noopener\">market to any generation<\/a>, brands need to understand what motivates them to shop. What do they prioritize? What do they care about? Buying motivation is where the immediate differences between Gen Z and the previous generation, Millennials, become very apparent.\u00a0<\/p>\r\n<p>While Millennials may have started the trend towards supporting socially responsible brands, Zoomers have leaned into it, full tilt. According to <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/meet-generation-z-shaping-the-future-of-shopping\" target=\"_blank\" rel=\"noopener\">a podcast from McKinsey<\/a>, \u201c[Gen Z is] looking beyond tangible products and actually trying to understand what is it that makes the company tick. What\u2019s its mission? What\u2019s its purpose? And what is it actually trying to build for us as a society?\u201d<\/p>\r\n<p>With Gen Zers prioritizing socially responsible brands, companies are striving to showcase their values up front. <a href=\"https:\/\/liveouter.com\/\" target=\"_blank\" rel=\"noopener\">Outer<\/a>, an outdoor furniture brand, highlighted sustainability in their Earth Month emails. They specifically called out the responsibly-sourced wood used in their furniture production.<\/p>\r\n\r\n[caption id=\"attachment_90093\" align=\"alignnone\" width=\"1098\"]<img class=\"size-full wp-image-90093\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/screencapture-reallygoodemails-emails-want-to-know-how-seriously-we-take-sustainability-2021-08-18-16_06_16-edit.png\" alt=\"Youth Marketing Strategies Sustainability Example\" width=\"1098\" height=\"2812\" \/> <em>Outer also features their partnership with non-profit One Tree Planted to fight climate change. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/want-to-know-how-seriously-we-take-sustainability\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Zoomers not only care about the content they receive and how well it aligns with their personal values, they also care about where they get their information.<\/p>\r\n<h4>Mobile Moguls<\/h4>\r\n<p>Gen Zers are all about their phones. <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/28\/50-stats-all-marketers-must-know-about-gen-z\/?sh=31459cbf76d0\" target=\"_blank\" rel=\"noopener\">55% of Zoomers spend five or more hours on their phone<\/a>, per day. While Millennials may have started getting their first, non-smart phones when they were in middle school or high school, Zoomers were pretty much born to swipe, sometimes using smartphones before they could walk.\u00a0<\/p>\r\n<p>To reach this generation, with their predilection towards mobile devices, marketers need to incorporate mobile as a channel in their marketing mix. However, when developing your marketing strategies, this doesn\u2019t mean different generations should be approached via different channels based on the one they\u2019re more likely to use. The key is striking the right balance between your channels in a cohesive, seamless customer experience that works for each individual customer. But, because Gen Z is fluent in mobile technology, tipping the scales to increase your mobile presence for this generation could prove to be beneficial.\u00a0<\/p>\r\n<p>For example, if a Zoomer is moving through your app onboarding process, but abandons early, you could send an email (which would be visible on both mobile and desktop) to the user, reminding them of their progress and featuring a deep link to the app to continue their onboarding.\u00a0<\/p>\r\n<p><a href=\"https:\/\/www.headspace.com\/\" target=\"_blank\" rel=\"noopener\">Headspace<\/a>, the meditation app, did just that. With this email they are reminding the user that they didn\u2019t quite finish the premium account subscription process, and, in a friendly way, it nudges them to complete registration. Plus, for added convenience, Headspace provides a link to \u201ccomplete checkout.\u201d<\/p>\r\n\r\n[caption id=\"attachment_90099\" align=\"alignnone\" width=\"1075\"]<img class=\"wp-image-90099 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/screencapture-reallygoodemails-emails-quick-heads-up-2021-08-19-13_30_32-edit.png\" alt=\"Headspace Youth Marketing Strategies\" width=\"1075\" height=\"1550\" \/> <em>Another added bonus in this email is the link to contact customer support. This makes it easy for customers to quickly reach out. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/quick-heads-up-\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>All customer touchpoints should be connected, but understanding where Gen Z is most likely to engage can help structure the foundation of your marketing efforts.<\/p>\r\n<h4>COVID Changes<\/h4>\r\n<p>With the pandemic rearing its ugly head once again (wtf, Delta?), Gen Z shopping trends that emerged at the onset of COVID-19 are still relevant today. Not only that, they\u2019ll likely stick around long after the variants have cooled their jets.\u00a0<\/p>\r\n<p>In 2020, social distancing was introduced. So, Zoomers cozied up to their friends in the only other way they knew how: through social media. But, social media wasn\u2019t only being used to maintain relationships in a world spread six feet apart, social media became a new shopping hub for this tech-savvy generation.\u00a0<\/p>\r\n<p>In fact, <a href=\"https:\/\/theinfluencermarketingfactory.com\/wp-content\/uploads\/2021\/03\/social-commerce-report.pdf\" target=\"_blank\" rel=\"noopener\">97% of Gen Zers use social media to find shopping inspiration<\/a>. So, adding ecommerce to the mix is a natural fit. <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/05\/17\/gen-z-and-the-rise-of-social-commerce\/?sh=4da0884251d0\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> also pointed out that with more robust algorithms and preference centers, social media platforms have the ability to display extremely targeted advertisements, making purchases more likely.\u00a0<\/p>\r\n<p><a href=\"https:\/\/about.liketoknow.it\/\" target=\"_blank\" rel=\"noopener\">LiketoKnow.it<\/a> (LTK), for example, is an app developed exclusively to help social media users shop the clothes influencers are wearing. Users can shop the looks they\u2019ve seen on their favorite Instagrammers, demonstrating the power of influencers and, inherently, the power of social media.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_90105\" align=\"alignnone\" width=\"1760\"]<img class=\"size-full wp-image-90105\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/screencapture-shopltk-explore-authentically-b-posts-090af828-ff53-11eb-a939-0242ac110003-2021-08-19-14_07_25-edit.png\" alt=\"LTK shows the power of social media\" width=\"1760\" height=\"2444\" \/> <em>Influencer, @authentically.b is highlighted on LTK with the products she wears displayed in shoppable tiles. Source: <a href=\"https:\/\/www.shopltk.com\/explore\/authentically.b\/posts\/090af828-ff53-11eb-a939-0242ac110003\" target=\"_blank\" rel=\"noopener\">LTK<\/a>.<\/em>[\/caption]\r\n\r\n<p>The preference for Gen Z to shop on social media speaks specifically to the desire for a personalized marketing experience. With more targeted ads and social proof, Zoomers can get easy access to products they\u2019re likely to buy, paired with endless product reviews and recommendations. As <a href=\"https:\/\/www.forbes.com\/sites\/pauljankowski\/2020\/07\/01\/gen-z-to-brands-show-us-you-know-us-by-personalizing-your-ads\/?sh=471637205aee\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> puts it, \u201cbrands that appear to understand [the younger generations\u2019] values and lifestyle stand a better chance of attracting them as customers.\u201d\u00a0<\/p>\r\n<h3>The Gen Z Customer Experience<\/h3>\r\n<p>To sum it up, Gen Z has a preference for mobile devices and, when it comes to ecommerce, they\u2019re becoming more reliant on social platforms. So, to capture the attention of Gen Z, you just have to create target ads on social media apps, right? Eh, not so much. While these methods may be preferred, they\u2019re not the only channels this generation uses.\u00a0<\/p>\r\n<p>Remember, generational trends don\u2019t always apply to every individual within the group. These youth marketing strategies are used to help your brand develop broad segments\u2014a starting point. With <a href=\"https:\/\/iterable.com\/features\/centralized-data\/\" target=\"_blank\" rel=\"noopener\">centralized data<\/a> and <a href=\"https:\/\/iterable.com\/blog\/4-ways-brand-affinity-improves-customer-experience\/\" target=\"_blank\" rel=\"noopener\">customer sentiments<\/a> layered on top of segmentation, your brand will be able to create a personalized experience, based on how and where each unique user is interacting with your brand. This, as a result, will improve your relationship with all of your customers, including Gen Z.\u00a0<\/p>\r\n<p><em>To learn how Iterable can help your marketing team connect with Gen Z, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request a demo<\/a>.\u00a0<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_Gen-Z-Youth-Marketing-Takeaways_1Pager-DIGITAL.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-91547\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_Gen-Z-Youth-Marketing-Takeaways_Banner.png\" alt=\"\" width=\"769\" height=\"192\" \/><\/a><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Trendy or Cheugy? 2021 Youth Marketing Strategies for Gen Z","post_excerpt":"In this post, we\u2019ll highlight some updated youth marketing strategies when aiming to appeal specifically to the newest generation, Gen Z.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"trendy-or-cheugy-2021-youth-marketing-strategies-for-gen-z","to_ping":"","pinged":"","post_modified":"2021-08-26 11:42:14","post_modified_gmt":"2021-08-26 18:42:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=90092","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 26, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082621_Marketing-Strategies-for-Gen-Z_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Gen Z Marketing Strategies\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082621_Marketing-Strategies-for-Gen-Z_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082621_Marketing-Strategies-for-Gen-Z_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082621_Marketing-Strategies-for-Gen-Z_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/trendy-or-cheugy-2021-youth-marketing-strategies-for-gen-z\/"},{"ID":90219,"post_author":"79","post_date":"2021-08-26 09:07:48","post_date_gmt":"2021-08-26 16:07:48","post_content":"<p>While we\u2019ve seen newer retailers embrace the sudden, but necessary, <a href=\"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">shift to digital<\/a>, we were curious how other, legacy retailers were adapting. Big box retailers, who may not be as digitally-native as newer brands, had to update antiquated processes to keep up with customer expectations.\u00a0<\/p>\r\n<p>Over three weeks, we examined Bed Bath &amp; Beyond\u2019s (BB&amp;B) email and mobile marketing experience to see how they\u2019re adapting to the new landscape. By completing various actions\u2014sign up for emails, abandon a product browse, abandon a cart, etc.\u2014with BB&amp;B, we were able to uncover customer experience successes as well as opportunities.\u00a0<\/p>\r\n<p>BB&amp;B is known for their never-expiring 20% off coupons (trust us, your mom has a stack of \u2018em somewhere in her house), but we wanted to delve deeper into the digital. How does this direct-mail giant continue the same brand awareness and familiarity in their online marketing channels?\u00a0<\/p>\r\n<p>Our consolidated results are showcased at the end of this post, in our Customer Experience Analysis, but we\u2019ve highlighted some stats below for a summary of our experience with Bed Bath &amp; Beyond. Also, be sure to check out our other Customer Experience Analyses of <a href=\"https:\/\/iterable.com\/blog\/nikes-customer-experience-puts-their-best-foot-forward\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>, <a href=\"https:\/\/iterable.com\/blog\/hbo-max-integration-test-email-1-mistake\/\" target=\"_blank\" rel=\"noopener\">HBO Max<\/a>, <a href=\"https:\/\/iterable.com\/blog\/customer-experience-asos\/\" target=\"_blank\" rel=\"noopener\">ASOS<\/a>, and <a href=\"https:\/\/iterable.com\/blog\/customer-experience-e-l-f-cosmetics\/\" target=\"_blank\" rel=\"noopener\">E.L.F. Cosmetics<\/a>.\u00a0<\/p>\r\n<h3>Our Bed Bath &amp; Beyond Customer Experience<\/h3>\r\n<p>In the attached analysis we illustrate the research process in a timeline to demonstrate when and how Bed Bath &amp; Beyond shares their marketing messages.<\/p>\r\n<p>Over the three weeks we received:<\/p>\r\n<ul>\r\n\t<li>46 messages total<\/li>\r\n\t<li>32 emails (22 promotions, 2 welcome emails, 8 abandoned browse\/cart)<\/li>\r\n\t<li>14 mobile pushes<\/li>\r\n<\/ul>\r\n<p>We wanted to better understand how big box retail brands are transforming their legacy systems and taking advantage of their vast catalogs to create personalized, unique customer experiences. Plus, as always, we were interested in seeing how built-out BB&amp;B\u2019s cross-channel marketing strategy is and how effectively each channel is being used.\u00a0<\/p>\r\n<p>While our insights only capture a small sample of BB&amp;B\u2019s full customer experience, the knowledge gained is applicable to marketers across industries.\u00a0<\/p>\r\n<p>When we first signed up for BB&amp;B emails, we were sent a transactional email, confirming the sign up, and then immediately received the traditional welcome email\u2014confetti-laden gifs and all. While, yes, the timing could have been optimized, and these emails could have been combined, Bed Bath &amp; Beyond dove headfirst into their cross-channel strategy by including a banner to sign up for SMS communications in the welcome email. This is stellar. Bringing SMS into email immediately creates a holistic experience for the user, demonstrating how each marketing channel connects to one another.<\/p>\r\n<p>The personalization foundation is in place with BB&amp;B\u2019s marketing messages, but, given the amount of customer data that is available to brands (for example, time zones, ZIP codes, and even communication preferences), content can be customized without needing nitty-gritty details from customers. Bed Bath &amp; Beyond can take advantage of the data that\u2019s immediately available to them.<\/p>\r\n<p>See how Bed Bath &amp; Beyond can go... beyond (sorry) their current marketing strategy with our additional takeaways in the analysis below.\u00a0<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_CX-Analysis_BBB.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-90260\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_CX-Analysis_BBB_Banner.png\" alt=\"BB&amp;B CX Analysis Banner\" width=\"660\" height=\"240\" \/><\/a><\/p>","post_title":"Unfolding The Bed Bath & Beyond Customer Experience\u00a0","post_excerpt":"Bed Bath & Beyond may be known for their never-expiring 20% off coupons, but in our Customer Experience Analysis we focused on the digital.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"unfolding-the-bed-bath-beyond-customer-experience","to_ping":"","pinged":"","post_modified":"2021-08-26 09:09:32","post_modified_gmt":"2021-08-26 16:09:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=90219","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Teardown","pretty_date":"August 26, 2021","terms":[{"term_id":21,"name":"Teardown","slug":"teardown","term_group":0,"term_taxonomy_id":21,"taxonomy":"resource_type","description":"","parent":1696,"count":32,"filter":"raw","term_order":"3"}],"term_slugs":["teardown"],"term_names":["Teardown"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082621_CX-Analysis-BBB_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"BB&amp;B Customer Experience Analysis\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082621_CX-Analysis-BBB_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082621_CX-Analysis-BBB_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082621_CX-Analysis-BBB_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/unfolding-the-bed-bath-beyond-customer-experience\/"},{"ID":90187,"post_author":"79","post_date":"2021-08-25 09:23:50","post_date_gmt":"2021-08-25 16:23:50","post_content":"<p>Diversity. Inclusion. Equity. Belonging. These are the hard-and-fast principles that guide us as we grow, informing how we build our teams, cultivate leaders, and support our employees. Using these principles as our North Star, we strive to create a culture at work where all employees have a voice and are celebrated for the unique contributions and perspectives they bring to the table.<\/p>\r\n<p>We\u2019re dedicated to increasing diversity and inclusivity in tech, a promise that extends beyond public statements and exclamations. As a rapidly growing, public-facing martech company, we know that the actions we take, and the policies we implement to close the ever-growing gap in equity, set a high standard for others in our industry to follow. We wanted the next step in our commitment to DE&amp;I to be action-oriented, and set a precedent for other businesses.<\/p>\r\n<p>With this in mind, we are thrilled to <a href=\"https:\/\/iterable.com\/news\/iterable-hires-markita-jack-as-head-of-diversity-equity-and-inclusion\/\" target=\"_blank\" rel=\"noopener\">announce<\/a> that we have hired a Head of Diversity, Equity and Inclusion at Iterable: Markita Jack.<\/p>\r\n<p>As Head of DE&amp;I, Markita will play a key role nourishing a culture where everyone feels like they belong. Markita is passionate about people and progress, and will consult closely with Iterable employees (a.k.a., Iterators) and the executive team to develop and deploy scalable programs and strategies that foster a more diverse and inclusive culture at work.<\/p>\r\n<p>Markita has a phenomenal background and brings deep expertise, breadth of experience, and importantly, passion for DE&amp;I.<\/p>\r\n<p>We sat down with Markita to learn more about her journey, why she chose Iterable, and what her vision is for expanding our inclusion and diversity efforts.<\/p>\r\n<p>Without further ado, let\u2019s meet Markita Jack!<\/p>\r\n<h4>Why did you join Iterable?<\/h4>\r\n<p>The short answer? Opportunity!<\/p>\r\n<p>I spent the last 21 years in the banking industry, gaining invaluable experience as an HR Business Partner, SVP of Corporate Recruiting, SVP of Talent Acquisition &amp; Employee Relations, and SVP of D&amp;I. I loved my work and felt empowered and championed by my colleagues and leadership. But, 21 years in one industry is a long time! When you get to know a business intimately, it\u2019s harder to take chances and separate yourself from the brand. <a href=\"https:\/\/www.firsthorizon.com\/\" target=\"_blank\" rel=\"noopener\">First Horizon<\/a> is an incredible company with some really amazing people, but once I was introduced to the team at Iterable, I knew I\u2019d found the exciting and challenging opportunity I\u2019d been waiting for!<br \/>\r\n<br \/>\r\nI was diagnosed with breast cancer in 2016. I fought the disease, and conquered it. When I found out that I would survive, I made a commitment to live my life without bumpers\u2014to really take back my identity and make my future my own. I promised myself that, if an opportunity presented itself to make a difference, I\u2019d take it (even if it might seem scary or uncomfortable).<\/p>\r\n<p>It\u2019s with this emboldened mindset that I made the decision to join Iterable, which is a company that, I believe, has an incredible opportunity to make a difference in this world. Iterable has long been outspoken about its commitment to Diversity, Inclusion, Equity, and Belonging, and it is not afraid to take a stance publicly on polarizing political and social issues. I loved Iterable\u2019s passion and unwavering stance on social justice, and knew that this was the opportunity that I had been waiting for.<\/p>\r\n<h4>What excites you most about Iterable\u2019s future?<\/h4>\r\n<p>As Iterable continues to scale, our influence will grow as well. The potential here\u2014for positive and sustained impact\u2014is impossible to ignore. I\u2019m looking forward to working closely with our leaders, led by Andrew Boni, to identify opportunities to partner for change. We have an amazing story to tell as a company, and I want to empower each and every Iterator to tell that story through their unique lens, to their individual audiences.<\/p>\r\n<h4>What is your vision for Iterable\u2019s DE&amp;I strategy?<\/h4>\r\n<p>The foundation is already built for my work at Iterable. With leadership championing the company\u2019s commitment to Diversity, Equity, and Inclusion, I have all of the tools I need to enact a robust and effective strategy. It\u2019s rare to see such absolute support of DE&amp;I initiatives. Iterable is leagues ahead of other companies who make a commitment to creating a culture that supports diversity. While ahead of the curve when it comes to DE&amp;I, we still have work to do!<\/p>\r\n<p>Iterable\u2019s employees are the reason for our success\u2014they are the driving force behind the incredible platform and products. My goal is to continue to empower Iterators to do the best work of their careers, building on the success of DE&amp;I <a href=\"https:\/\/blog.galvanize.com\/galvanize-and-iterable-announce-three-scholarships-for-underrepresented-individuals\/\" target=\"_blank\" rel=\"noopener\">programs<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6792542050723213312\/?UTM_Source=Social&amp;UTM_Medium=Bambu\" target=\"_blank\" rel=\"noopener\">campaigns<\/a>, and <a href=\"https:\/\/iterable.com\/blog\/impact-at-iterable-empowering-progress-through-people\/\" target=\"_blank\" rel=\"noopener\">initiatives<\/a> already launched by the Iterable team. Iterable connects people with the products that bring them joy, and I want to take that mission statement a bit further: to connect employees with the careers that bring them purpose and joy.<\/p>\r\n<p>A few tangible DE&amp;I programs at Iterable include hosting office hours and focus groups to gather employee feedback, conducting allyship training for managers, amplifying our DE&amp;I voice on social media , and recruiting more women and underrepresented minorities. These initiatives align with our <a href=\"https:\/\/iterable.com\/blog\/iterable-4-company-values\/\" target=\"_blank\" rel=\"noopener\">core values<\/a> of trust, humility, growth mindset and balance.<\/p>\r\n<h4>Being a remote employee yourself, what does it look like to build a strong culture within a distributed team?<\/h4>\r\n<p>The key to building a strong culture, in any setting, is intentionality. During this inflection point, leaders have to be intentional in their work to build community while remote; reinforcing core aspects of company culture that existed before the pandemic, and embracing changes to culture that manifest as the business adjusts to the new way of work.<\/p>\r\n<p>Remote work has presented an incredible opportunity for company culture to be a little more \u201chuman\u201d. Meeting with remote colleagues over Zoom has exposed so many dimensions of our personal lives (how we live, the colors of our walls, pets, family members, messes, etc). This new way of work presents an amazing opportunity for leaders to set a new tone, and build a stronger community and culture. By displaying vulnerabilities (for instance, <a href=\"https:\/\/iterable.com\/blog\/parenting-during-pandemic\/\" target=\"_blank\" rel=\"noopener\">having their kids on their lap during weekly Town Halls<\/a>), and incorporating more conversational \u201cAsk Me Anything\u201d segments into globally broadcast meetings, leaders can build a strong remote culture that more explicitly values individualities and idiosyncrasies.<\/p>\r\n<p>At Iterable, executive endorsement of remote community building goes even deeper. In Fall 2020, Iterable launched <a href=\"https:\/\/iterable.com\/blog\/5-steps-building-amazing-company-culture\/\" target=\"_blank\" rel=\"noopener\">Affinity Groups<\/a>, which are created and run by employees who share a common community or identity. These groups play a vital role in ensuring an inclusive environment where all are valued and empowered to succeed. As we evolve our <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">hybrid work model<\/a>, there will also be an evolution of our Affinity Groups, creating even more spaces to support community building and belonging at Iterable.<\/p>\r\n<p>It\u2019s incredible how remote work can bring us together if we are intentional about investing in culture and community.<\/p>\r\n<h4>Where do DE&amp;I and the Future of Work overlap?<\/h4>\r\n<p>To ensure a more diverse and inclusive future in tech, businesses have to create opportunities for underrepresented individuals. And right now\u2014as leaders discuss and develop a post-pandemic plan for the Future of Work\u2014is the perfect time to take action. Weaving equity and accessibility into Future of Work discussions is a great way to get started.<\/p>\r\n<p>Diversity, Equity, and Inclusivity were certainly top-of-mind topics during Iterable\u2019s <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">Future of Work<\/a> conversations and, last week, we shared an exciting update about our plans! This is only the beginning of our Future of Work journey, but it's something I\u2019m incredibly proud of because it\u2019s setting a standard for other businesses in our industry to follow suit.<\/p>\r\n<p>Hybrid organizations are the future, and we\u2019re at the forefront of this movement. By allowing our employees to work remotely, without a detriment to their pay or benefits, we\u2019re opening the window of opportunity for diverse and talented individuals in tech. Of course, our vision for the future of work is compounded by an incredible swath of benefits (like health and wellness stipends and fertility assistance) that truly create opportunities for a new, diverse workforce.<\/p>\r\n<p>This is a meaningful moment for us as a company. It signifies our transformation from the old, traditional way of work, to a new, more agile and inclusive way of life. It represents what we hope the future will look like and it's one of the reasons why I am so thrilled to start my journey with Iterable.<\/p>\r\n<p><em>If you\u2019re interested in working with Iterators, like Markita, who are leading in a more diverse and inclusive future in tech, explore opportunities on our <a href=\"https:\/\/iterable.com\/careers\/\" target=\"_blank\" rel=\"noopener\">careers page<\/a>.<\/em><\/p>","post_title":"Leading in the Future of DE&I: Q&A with Markita Jack","post_excerpt":"We wanted the next step in our commitment to DE&I to be action-oriented, and set a precedent for other businesses. Enter: Markita Jack.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"leading-in-the-future-of-dei-qa-with-markita-jack","to_ping":"","pinged":"","post_modified":"2021-09-17 09:52:48","post_modified_gmt":"2021-09-17 16:52:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=90187","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 25, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082521_Markita-Jack_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Head of DE&amp;I, Markita Jack\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082521_Markita-Jack_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082521_Markita-Jack_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082521_Markita-Jack_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/leading-in-the-future-of-dei-qa-with-markita-jack\/"},{"ID":90115,"post_author":"79","post_date":"2021-08-25 09:02:05","post_date_gmt":"2021-08-25 16:02:05","post_content":"<p>Today, we\u2019re excited to give you a preview of the next generation of Iterable\u2019s User Experience, Aurora, an approachable, fun and intuitive design update that will empower you like never before. This undertaking marks a series of updates and enhancements throughout our platform built to give our customers stronger tools to reach their goals. The first set of releases includes design updates to the Templates, Campaigns, and Workflows overview pages\u2014plus a new folders experience and enhancements to Messaging Insights.<\/p>\r\n<p>Auroras occur when particles from the sun intertwine with molecules in our atmosphere. Elements coming together for something spectacular. With that in mind, we're excited to introduce Iterable Aurora, an expansive update to our UI that combines new functionality with our world class data infrastructure to help you deliver dazzling customer experiences.<\/p>\r\n<p>The Iterable Aurora User Experience (UX) occurs in a similar fashion to natural auroras with the intertwining of our world class data infrastructure and a new, intuitive, approachable, and efficient UI which ignites dazzling marketing possibilities. Your greatest marketing goals are no longer ambitious, they\u2019re achievable with Iterable Aurora helping you along the way.<\/p>\r\n<p>This undertaking came to be as a way to more effectively empower marketers facing new expectations from consumers. Brands are now tasked with building deeply personalized customer journeys that draw a spectacle of surprise and delight. They\u2019re reaching individuals where they are and when they need it\u2014whether that\u2019s walking down the street, in a store, out biking, or struggling to get off the couch.<\/p>\r\n<p>To achieve this level of personalization, marketers need the tools to enable them to meet the growing demand for one-to-one messaging. Gartner\u2019s <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/gartner-top-strategic-technology-trends-for-2021\/\" target=\"_blank\" rel=\"noopener\">Top Strategic Technology Trends for 2021<\/a> called this out saying, \u201cEmployees with a high-quality UX are at least 1.5 times more likely to have high levels of work effectiveness, productivity, intention to stay and discretionary effort.\u201d<\/p>\r\n<p>Iterable Aurora UX, which we\u2019re rolling out over the next year and beyond, further solidifies Iterable as the world-class marketing platform bringing data, creativity, and efficiency together for marketers across the world.<\/p>\r\n<h3>Iterable Aurora User Experience: Built for the Modern Marketer<\/h3>\r\n<h4>Work Got Personal, Your Experience Should Be Too<\/h4>\r\n<p>You brought us to your dining table, invited us into your office, and sometimes even placed us on top of your bedroom dresser. Work\u2019s become personal, intertwined throughout our lives, and you\u2019ve been asked to adapt your approach in everything you do.<\/p>\r\n<p>Understanding the need for something that better fits into your life, we\u2019ve changed our approach as well. Developing a beautiful, fun space for you to create, explore, and build, as we work towards creating incredible customer experiences together.<\/p>\r\n<p>So whether you\u2019re working from home, the office, or the beach, you\u2019ll enjoy having us along for the ride.<\/p>\r\n<p>To do this, we\u2019re releasing a refreshed design across our platform which customers may have already seen a peek of with the release of Campaign Analytics, Campaign Template Selection and Messaging Insights. We couldn\u2019t be more excited to introduce this to our Campaigns, Templates, and Workflows pages this September!<\/p>\r\n\r\n[caption id=\"attachment_90167\" align=\"alignnone\" width=\"1638\"]<img class=\"wp-image-90167 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/image-21-e1629842790550.png\" alt=\"Campaigns Page\" width=\"1638\" height=\"1705\" \/> Sneak preview of our new Campaigns page.[\/caption]\r\n\r\n<h4>Collaboration Made Easier<\/h4>\r\n<p>You've relocated across the globe, your teams are dispersed, and time zones are a constant consideration. While you may find yourselves at your desk once more some day, you\u2019ll continue to collaborate across regions to ensure campaigns, regardless of where you send them from, connect with customers in a meaningful way.<\/p>\r\n<p>To take on the future of work, Iterable Aurora UX comes packed with updates to help ensure your teams are aligned, wherever that may be. Coming this September, Iterable customers will see new collaboration analytics and updates to Folders.<\/p>\r\n\r\n[caption id=\"attachment_90181\" align=\"alignnone\" width=\"2322\"]<img class=\"wp-image-90181 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/image-1v2-e1629843426533.png\" alt=\"Folders and Card View\" width=\"2322\" height=\"1502\" \/> Sneak peek of our new Folders experience and Card View[\/caption]\r\n\r\n<h4>Efficiency Reimagined<\/h4>\r\n<p>The lines separating our work from our personal lives continue blurring\u2014responsibilities grow, yet time seems to shrink. Today, finding the right balance isn\u2019t a matter of \u201cdoing more with less,\u201d but instead \u201caccomplishing more in less time.\u201d Though customer expectations and appetites for hyper-personalized experiences are growing, delivering them shouldn\u2019t come at the expense of the time we dedicate to ourselves.<\/p>\r\n<p>To help you reach your goals faster, Aurora creates an intuitive, approachable and efficient workspace. Now you can deepen customer relationships in less time and reclaim those lost hours doing what you love most. Aurora helps you to find your flow and tackle work like never before.<\/p>\r\n<h3>Stay Tuned!<\/h3>\r\n<p>This is only the beginning of the Iterable Aurora User Experience project. We have a host of exciting enhancements coming soon that will empower you to reach your goals wherever you and your team are and with greater efficiency and speed. Keep an eye out for more information.<\/p>\r\n<p><em>To learn more about Iterable and how brands are leveraging it today, make sure to <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> with our team today!<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Introducing Aurora: The Next Generation of Iterable\u2019s User Experience","post_excerpt":"We\u2019re excited to give you a preview of the next generation of Iterable\u2019s User Experience, Aurora, an intuitive design update.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"introducing-aurora-the-next-generation-of-iterables-user-experience","to_ping":"","pinged":"","post_modified":"2021-08-25 09:02:05","post_modified_gmt":"2021-08-25 16:02:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=90115","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"August 25, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":8,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082421_Aurora_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable Aurora User Experience\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082421_Aurora_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082421_Aurora_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082421_Aurora_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/introducing-aurora-the-next-generation-of-iterables-user-experience\/"},{"ID":90135,"post_author":"79","post_date":"2021-08-24 15:15:10","post_date_gmt":"2021-08-24 22:15:10","post_content":"<p>One is the loneliest number. And for your marketing, usually that one is email. With that in mind, welcome to the Plus One series where we\u2019ll be going through the benefits of using multiple channels to reach your audience. Even adding just one mobile channel can vastly improve your customer experience. Up next: In-App and Mobile Inbox messaging.<\/p>\r\n<p>Emails, SMS, and push notifications reach you wherever you are. On your phone you can see all three in your notification center before going into their individual inboxes or apps.<\/p>\r\n<p>In-app and mobile inbox messages are different. These only show up when you are in the app. They appear and are seen when users are at their most engaged because, well, they\u2019re actively using the app! This is why in-app notifications tend to have massive open rates (<a href=\"https:\/\/reckless.agency\/insight\/email-vs-push-notifications-vs-in-app-messaging-which-has-the-highest-engagement\/\" target=\"_blank\" rel=\"noopener\">roughly 45x emails and 3x push notifications<\/a> depending on the industry).<\/p>\r\n<p>Considering 90% of our time on mobile is spent in apps, it feels like a no-brainer to utilize in-app messaging and mobile inbox in your marketing strategy. But like they say, feeling is believing. Wait...you get it, let\u2019s just dive into the benefits.<\/p>\r\n<h3>Top Benefits of In-App and Mobile Inbox<\/h3>\r\n<h4>Extending App Engagement<\/h4>\r\n<p>You got the user into your app. Now what? Ideally you\u2019re driving conversions, but not all apps are focused on ecommerce, so how do you keep users engaged?<\/p>\r\n<p>Send them a message! An in-app message can appear in two ways: integrated within the normal use of the app and taking over the whole screen, requiring interaction to continue using the app. Either way, they\u2019re incorporated into the experience.<\/p>\r\n<p>Mobile inbox notifications act a lot like email within the app. There\u2019s a notification center where these messages remain until the user deletes them\u2014if given the possibility. These messages, unlike in-app messages, have to be sought out by the user to be viewed and engaged with.<\/p>\r\n<p>A message in the app boosts overall <a href=\"https:\/\/www.business2community.com\/mobile-apps\/6-stats-prove-crucial-push-app-messaging-apps-success-01517688\" target=\"_blank\" rel=\"noopener\">engagement by 3x and conversions by 4x<\/a>. The goal of mobile marketing is reaching customers where they are, so why not use an app session as a way to engage fully with your users.<\/p>\r\n<p>This full screen in-app message from Nike encourages participation in the communal aspect of their Nike Run Club app. It simultaneously promotes engagement while introducing the user to a feature within the app they might not have used or known about otherwise.<\/p>\r\n\r\n[caption id=\"attachment_90136\" align=\"alignnone\" width=\"1125\"]<img class=\"wp-image-90136 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_2384.png\" alt=\"\" width=\"1125\" height=\"2436\" \/> <a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a> taps into the individual and team aspect of competition in one message.[\/caption]\r\n\r\n<p>Working in-app messaging and mobile inbox notifications into your app experience keeps users in the app, and opens the doors for your brand to extend app sessions.<\/p>\r\n<h4>Drive Subscriptions...Tactfully<\/h4>\r\n<p>Apps are a utility for many consumers. It\u2019s a way of engaging with a brand in a quick, easy way. Yet, sometimes the push for premium features or a subscription obstruct the app experience so much it can lead to frustration for users.<\/p>\r\n<p>In-app messages and mobile inbox notifications are the perfect channels to utilize for sending subscription or premium-related messages.<\/p>\r\n<p>AllTrails, a hiking and travel app, sends a fullscreen in-app message encouraging users to upgrade. While obstructing the use of the app, this message does well to inform users of every perk related to upgrading. If a user isn\u2019t interested, they can continue on via the X in the corner and use the free version of the app at their leisure.<\/p>\r\n\r\n[caption id=\"attachment_90142\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-90142\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_2383.png\" alt=\"\" width=\"1125\" height=\"2436\" \/> <em>Minimize obstacles to the experience by adding as much value as you can. Source: <a href=\"https:\/\/www.alltrails.com\/\" target=\"_blank\" rel=\"noopener\">AllTrails<\/a>.<\/em>[\/caption]\r\n\r\n<p>But, as mentioned above, this doesn\u2019t have to be the way in-app messages appear all the time. Lifestyle publication Food &amp; Wine showcases the unobtrusive in-app message here by including a \u201cSubscribe Now\u201d button at the top. The user, in this case, still can roam about the app like it\u2019s a normal session.<\/p>\r\n\r\n[caption id=\"attachment_90148\" align=\"alignnone\" width=\"1125\"]<img class=\"wp-image-90148 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_2380-1.png\" alt=\"Food &amp; Wine In-App Messaging\" width=\"1125\" height=\"2436\" \/> <em>Let them find some good recipes first. Source: <a href=\"https:\/\/www.foodandwine.com\/\" target=\"_blank\" rel=\"noopener\">Food &amp; Wine Magazine<\/a>.<\/em>[\/caption]\r\n\r\n<p>After perusing what the app has to offer, then the user can go back to the top and subscribe. Promoting upgrades, premium features, and subscriptions doesn\u2019t have to be blatant or in your face, but it should always highlight the value that comes from such an action.<\/p>\r\n<h4>Let It Linger<\/h4>\r\n<p>For many, mobile inbox is kind of the forgotten channel in the mobile ecosystem. The use cases we all know are messaging centers in social media apps like Instagram or dating apps, but the usefulness of a mobile inbox extends even further.<\/p>\r\n<p>Like your desktop email, mobile inbox messages linger. They don\u2019t disappear immediately, which means this inbox can be an excellent spot to send evergreen content and reminders.<\/p>\r\n<p>Marketplace app Wish uses its mobile inbox to send Daily Deals. While the name implies time sensitivity, letting these messages linger in the inbox gives users the chance to revisit them time and time again to find inspiration for future purchases.<\/p>\r\n\r\n[caption id=\"attachment_90154\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-90154\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_2326-1.png\" alt=\"Wish In-app messaging\" width=\"1125\" height=\"2436\" \/> You never know what you might find on Wish. Source: <a href=\"https:\/\/www.wish.com\/\" target=\"_blank\" rel=\"noopener\">Wish<\/a>.[\/caption]\r\n\r\n<p>Netflix takes a similar approach with their mobile inbox, using the center to update users on when new shows and movies are available. Revisiting this inbox gives users a tailored list of new content that is relevant to their interests and watching habits.<\/p>\r\n\r\n[caption id=\"attachment_90161\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-90161\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_4358.png\" alt=\"Explained In-App\" width=\"1125\" height=\"2436\" \/> <em>Explained is great. You all should watch it. Source: <a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"noopener\">Netflix<\/a>.<\/em>[\/caption]\r\n\r\n<p>You want your brand to linger in the minds of your audience. For mobile users, mobile inbox messages serve as a source of information and content worth revisiting.<\/p>\r\n<h3>Plus One New Message<\/h3>\r\n<p>In-app messaging and mobile inbox notifications are restricted by their home\u2014the app\u2014but their benefits vastly outweigh that minor guardrail. Whether you\u2019re trying to extend engagement, drive subscriptions, or drop a few reminders for your users, these two channels are excellent additions to your marketing strategies.<\/p>\r\n<p>Using the above techniques, adding in-app messaging and mobile inbox to your marketing strategy gives you a new channel, yes, but most importantly it gives you access to users at their most engaged.<\/p>\r\n<p>This is the third and final part of our Plus One series. Check out <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-sms-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">Part 1 on SMS<\/a> and <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">Part 2 on Push Notifications<\/a> to learn all the different ways you can add mobile channels to your marketing. In the meantime, schedule a demo today to find out how to add mobile marketing to your toolkit.<\/p>","post_title":"Plus One: How Adding In-App and Mobile Inbox Messaging Benefits Your Marketing","post_excerpt":"Adding one mobile channel can vastly improve your customer experience. Next up in our Plus One series: In-App and Mobile Inbox messaging.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"plus-one-how-adding-in-app-and-mobile-inbox-messaging-benefits-your-marketing","to_ping":"","pinged":"","post_modified":"2021-08-24 15:15:10","post_modified_gmt":"2021-08-24 22:15:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=90135","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 24, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082421_Plus-One-In-App_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Plus One: In-App Messaging\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082421_Plus-One-In-App_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082421_Plus-One-In-App_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/082421_Plus-One-In-App_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/plus-one-how-adding-in-app-and-mobile-inbox-messaging-benefits-your-marketing\/"},{"ID":89557,"post_author":"79","post_date":"2021-08-19 09:59:10","post_date_gmt":"2021-08-19 16:59:10","post_content":"<p>In the tech industry, \u201cproduct-market fit\u201d describes the successful stage when a product or service meets and delivers on the needs of a specific market. We founded Iterable with this concept in mind, knowing that our platform, which delivers personalized customer experiences at unprecedented speed and scale, fits the needs of both marketers and customers. Our mission is to connect people with the products that bring them joy, and we are equally committed to connecting our employees with careers that bring them joy and a sense of purpose.<\/p>\r\n<p>As we explored the future of work at Iterable, we used the \u201cproduct-market fit\u201d framework to focus on finding a \u201cpeople-workplace fit\u201d that meets and delivers on the needs of each and every employee, who we refer to as Iterators.<\/p>\r\n<p>We have been very fortunate to scale our organization over the past 18 months, adding over 200 incredible people to our Iterable community. Embracing our values\u2014Growth Mindset, Trust, Humility and Balance\u2014proved to be a major driver of our success during these often turbulent times. Sometimes our values were tested; in turn, we embraced them even more fervently in order to thrive as a people-first organization.<\/p>\r\n<p>This dedication to being people-first has led us to adopt a hybrid work model, where employees can choose to work from the office, their home, or a combination of the two. As we enter this new chapter of work at Iterable, I want to share what this means for our current and future employees.<\/p>\r\n<h3>Listening to and Learning From Our Team<\/h3>\r\n<p>The Iterable community guided our decision to move to a hybrid environment. We listened to our community through surveys, workshops, and town halls. The themes that underpin this model are community, enablement, and equity. These foundations serve as our anchors in the transformation to a fully hybrid model that enables wellbeing, collaboration, and productivity for all employees.<\/p>\r\n<p>Gartner Research found that 25% of the global knowledge workforce will choose their home as the primary workplace by 2022. In our latest employee survey, more than 40% of our over 500 employees have expressed interest in staying remote. We currently have Iterators based in 33 states within the US as well as the UK. Many of our team members \u2014 in fact, the majority \u2014 are looking forward to in-office collaboration in our San Francisco, Denver, New York City, and London offices. About 57% of employees have expressed interest in returning to an office for part of or a majority of the workweek.<\/p>\r\n<p>Starting in 2022, employees will choose among three work modes:<\/p>\r\n<ol>\r\n\t<li><strong>Office<\/strong>: Come to an office for the majority of the workweek<\/li>\r\n\t<li><strong>Flex<\/strong>: Come to an office 1-2 days per week<\/li>\r\n\t<li><strong>Remote<\/strong>: Come to an office hub quarterly or less<\/li>\r\n<\/ol>\r\n<p>These three work modes are available to 97% of Iterable roles. Iterators who would like to choose a new work mode or location can start the process immediately, with the expectation that all employees will request their work mode preference by January 2022.<\/p>\r\n<p>Knowing that work mode preferences can change, we are integrating a level of flexibility into our design, allowing employees to request a change to work modes on an annual basis.<\/p>\r\n<h3>Putting Employees and Equity First<\/h3>\r\n<p>We believe building a team with diverse ideas and backgrounds helps everyone make the best decisions, and makes technology and marketing campaigns more equitable and impactful.<\/p>\r\n<p>Continuing to create fair and equitable experiences for all employees with equal opportunities for advancement, no matter how they choose to work, is essential. I\u2019m excited that Markita Jack, our new Head of Diversity, Equity, and Inclusion (DEI), has joined Iterable to help keep us all accountable to our commitment to diversity, equity, inclusion, and belonging. Based in Memphis, Tennessee, Markita is helping us build a more connected, intentional, and community-oriented culture that meets the needs of everyone, wherever they are located.<\/p>\r\n<p>With our employees in distributed locations, we are prioritizing equal compensation no matter where you live, or, as we call it, geoneutral pay.<\/p>\r\n<p>We implemented geoneutral pay\u2014a single geographical compensation band for our employees, anchored at the most competitive market in each respective country (the San Francisco Bay Area market for the US, London for the UK). This means that when Iterable employees move within the US or UK, they'll keep their pay regardless of location.<\/p>\r\n<p>Geoneutral pay is also enhancing our ability to attract and retain talent across diverse markets and expanding opportunities in traditionally underserved locations.<\/p>\r\n<h3>Benefiting All Through Our Benefits<\/h3>\r\n<p>We believe our business succeeds when our employees are healthy, happy, and supported. That\u2019s why we\u2019re committed to the belief that work and your life should be in balance. Our employee benefits reflect this belief, by supporting the holistic health and wellbeing of our workforce. Alongside geoneutral pay, I\u2019m especially proud that we offer:<\/p>\r\n<ul>\r\n\t<li><strong>Balance Day<\/strong>: Company-wide holiday on the first Friday of every month to encourage employees to spend time finding balance outside of work.<\/li>\r\n\t<li><strong>Personal and Professional Development Stipend<\/strong>: Employees are given a quarterly allowance to spend on classes, conferences, networking events, educational focused memberships, and books to enhance their development.<\/li>\r\n\t<li><strong>Work From Home Equipment Allowance<\/strong>: All new hires can expense an allocated budget for work from home equipment to ensure they have a comfortable working setup. This allowance is separate from the laptop, monitor, and accessories provided by Iterable.<\/li>\r\n\t<li><strong>Fertility and Adoption Assistance<\/strong>: Eligible employees have access to fertility reimbursement, adoption assistance, and surrogacy benefits, including financial reimbursement and adoption leave.<\/li>\r\n\t<li><strong>Allyship Training<\/strong>: Interactive workshops to teach managers practical techniques to build allyship within the organization.<\/li>\r\n\t<li><strong>DE&amp;I Office Hours and Focus Groups<\/strong>: Regularly scheduled office hours and focus groups to gather feedback from employees to inform the company\u2019s DE&amp;I strategy.<\/li>\r\n<\/ul>\r\n<h3>Reimagining the Workplace<\/h3>\r\n<p>Our future work planning isn\u2019t done. We\u2019ll continue to iterate and improve upon our hybrid approach. And, to navigate this new era of Iterable successfully, we\u2019ll rely on our learnings as well as employee feedback.<\/p>\r\n<p>By approaching the future of work with empathy and flexibility, we can help pave the way for more equity and equality in tech.<\/p>\r\n<p>As we step into this hybrid work model, we'll continue to embrace our values to empower us to achieve our best:<\/p>\r\n<ul>\r\n\t<li>Our <strong>Growth Mindset<\/strong> helps us as we, together, navigate this new way of working.<\/li>\r\n\t<li><strong>Balance<\/strong> ensures that all Iterators, no matter how they will work in the future, have access to the same opportunities.<\/li>\r\n\t<li><strong>Humility<\/strong> means that we know we\u2019ll make mistakes along the way, and we\u2019ll learn from them.<\/li>\r\n\t<li>We <strong>Trust<\/strong> that we have our employees\u2019 best interests at heart as we navigate uncharted waters.<\/li>\r\n<\/ul>\r\n<p>We have something special here at Iterable\u2014an environment where we live our values and take care of each other, and our wellbeing.<\/p>\r\n<p>Onwards,<br \/>\r\nAndrew Boni<br \/>\r\nCo-Founder &amp; CEO of Iterable<\/p>","post_title":"Work Reimagined: Designing a Hybrid, People-First Future","post_excerpt":"As we explored the future of work at Iterable, we strived for a \u201cpeople-workplace fit\u201d that meets the needs of each and every employee.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"work-reimagined-designing-a-hybrid-people-first-future","to_ping":"","pinged":"","post_modified":"2021-08-19 09:59:10","post_modified_gmt":"2021-08-19 16:59:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=89557","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 19, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"512\" height=\"341\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/FoW.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable Future of Work\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/FoW.png 512w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/FoW-300x200.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>","url":"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/"},{"ID":87196,"post_author":"79","post_date":"2021-08-18 10:45:07","post_date_gmt":"2021-08-18 17:45:07","post_content":"<p>Few phrases are more widely and well-known than the classic (and somewhat clich\u00e9d): \u201cWith great power, comes great responsibility.\u201d While the quote is most commonly attributed to a Marvel superhero (Spider Man\u2019s Uncle wanted him to use his spider-powers wisely), we think it\u2019s relevant even beyond the Marvel-verse. In fact, we think it's totally to applicable marketers.<\/p>\r\n<p>Why? Because marketers have influence. Now, more than ever before.<\/p>\r\n<p>The average internet user now spends almost <a href=\"https:\/\/datareportal.com\/reports\/digital-2021-global-overview-report\" target=\"_blank\" rel=\"noopener\">seven hours per day<\/a> online across all devices, equating to more than 48 hours per week online\u2014that\u2019s a full two days out of a seven-day week. Much of their time is spent on mobile phones, texting, scrolling through Instagram, online shopping, and TikToking, absorbing and processing what they see.<\/p>\r\n<p>Whether you like it or not, consumers are a captive audience. They are heavily influenced by what they see online. As marketers, you are very much in charge of what they see, what they think, what they buy, and what they do.<\/p>\r\n<p>Marketers have the power to make lasting impressions. And with this power comes great responsibility.<\/p>\r\n<h3>The Consumer Conscience<\/h3>\r\n<p>With consumer shopping (and scrolling) habits impacted by the pandemic, it\u2019s no surprise that their sentiment towards shopping also evolved; consumers who initially only cared about price and product have now added empathy, safety, and ethics to their priorities. They want to shop with brands that share their values and that take a stand on the issues that matter most. They want brands to use their platforms to do good, you know, like a hero would.<\/p>\r\n<p>Now 18 months after the start of the pandemic, not only do marketers have more exposure than ever before, but they also have a green light from customers to take advantage of additional airtime to make a difference in the world. Customers want marketers to use their influence for the greater good.<\/p>\r\n<h3>Marketing People-First<\/h3>\r\n<p>Here at Iterable, we\u2019re very much on board with this new, values-focused approach of today's consumer. From day one, our core purpose has revolved around people\u2014to enrich the relationships between consumers and brands, to empower the marketers who create experiences, and to unite a team of people capable of bringing such a vision to life.<\/p>\r\n<p>We believe that successful marketing is really all about people. It starts with having teams that are aligned around key business goals, understanding their target customers through data, and delivering the right message at the right time to the right person.\u00a0<\/p>\r\n<p>It\u2019s about collaborating cross-functionally, thinking strategically, focusing on data and personalization, and having the right tools to deliver on this vision. Without the right people, message, tools, and alignment, marketing campaigns will remain just one more siloed initiative.<\/p>\r\n<p>Marketers work hard to ensure their campaigns matter to customers. They do most of this work behind the scenes and we want to celebrate the teams behind creative campaigns that are building world-class customer experiences.<\/p>\r\n<p>Introducing: The Iterable Expie Awards<\/p>\r\n\r\n[caption id=\"attachment_87209\" align=\"alignnone\" width=\"600\"]<img class=\"size-full wp-image-87209\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/EXPIE-ASSETS_Blog-ftr-4.png\" alt=\"EXPIE Categories\" width=\"600\" height=\"400\" \/> The Expies, where we showcase the best of the best in customer experience.[\/caption]\r\n\r\n<h3>The Expie Awards<\/h3>\r\n<p>The Iterable Expie Awards recognize and celebrate customers that are leveraging Iterable to power world-class customer experiences. From extraordinary customer engagement to authentic, empathetic connections, Expie Award nominees and winners raise the bar for marketers all over the world. They\u2019re the best of the best,\u00a0 the superheroes of consumer experience.<\/p>\r\n<p>The Expie Awards are the next generation of our Growth Marketing Awards\u2014updated to reflect the changing role of today's marketer (same superhero, different cape). They give us a chance to highlight all the amazing work marketers are doing.\u00a0<\/p>\r\n<p>The Expies have six total award categories:<\/p>\r\n<h4>1. Marketing Dream Team of the Year (Enterprise and SMB)<\/h4>\r\n<p>This award celebrates the teams that are differentiating themselves through collaboration and creativity, building human connections with their customers, and cutting through the noise of thousands of other brands sending marketing messages.\u00a0<\/p>\r\n<h4>2. Most Valuable Marketer (aka the MVM award)<\/h4>\r\n<p>The MVM award recipient works cross-functionally, collaborating with business units across their company to meet their goals. They are THE go-to Iterable expert known for executing exceptional marketing campaigns that build customer loyalty and make a big impact on their brand.<\/p>\r\n<h4>3. Most Inspiring Switch to Iterable<\/h4>\r\n<p>This award celebrates the team that embraced adaptation, revision and change by making the switch to Iterable. This team hit the ground running, and has a success story\u00a0 that will inspire and excite others looking to do the same.\u00a0<\/p>\r\n<h4>4. Marketing Moment of the Year<\/h4>\r\n<p>The Marketing Moment of the Year award recognizes a stand-out campaign executed by an Iterable customer.<\/p>\r\n<h4>5. Best Use of Data<\/h4>\r\n<p>The Best Use of Data award celebrates an Iterable customer that has tapped into high quality customer\u00a0 data and delivered relevant and personalized customer experiences<\/p>\r\n<h4>6. Most Cohesive Customer Experience<\/h4>\r\n<p>This award celebrates Iterable customers who are taking the care to refine their cross-channel craft, building brand loyalty by creating seamless customer experiences.<\/p>\r\n<h3>Applying to the Iterable Expie Awards<\/h3>\r\n<p>If you have an inspiring Iterable story to tell, we want to hear it. Only open to Iterable customers, the Expies are an opportunity for our community to document the tangible impact they have had on the global community.\u00a0 From the team of all-stars delivering cohesive cross-channel experiences, to the moments you created that changed the game for your team and customers. We want to celebrate you and all of your hard work and accomplishments.<\/p>\r\n<p>While this is the first year for the Iterable Expie Awards, you can check out the winners of the <a href=\"https:\/\/iterable.com\/blog\/announcing-winners-2020-growth-marketing-awards\/\" target=\"_blank\" rel=\"noopener\">2020<\/a>, <a href=\"https:\/\/iterable.com\/blog\/finalists-2019-growth-marketing-awards\/\" target=\"_blank\" rel=\"noopener\">2019<\/a>, and <a href=\"https:\/\/www.prnewswire.com\/news-releases\/announcing-the-winners-of-the-2018-iterable-growth-marketing-awards-300621429.html\" target=\"_blank\" rel=\"noopener\">2018<\/a> Growth Marketing Awards for inspiration. Winning brands include DoorDash, Care.com, Fender and more!<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/customer-awards\/\" target=\"_blank\" rel=\"noopener\">Apply for an Iterable Expie Award today<\/a>! The deadline to submit is September 17th at 11:59PM PT.<\/em><\/p>","post_title":"Applications for Iterable\u2019s Expie Awards are Open!","post_excerpt":"The Iterable Expie Awards recognize and celebrate customers that are leveraging Iterable to power world-class customer experiences. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"applications-for-iterables-expie-awards-are-open","to_ping":"","pinged":"","post_modified":"2021-08-24 13:48:41","post_modified_gmt":"2021-08-24 20:48:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=87196","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 18, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/EXPIE-BLOG-HDR.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"iterable expie awards\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/EXPIE-BLOG-HDR.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/EXPIE-BLOG-HDR-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/EXPIE-BLOG-HDR-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/applications-for-iterables-expie-awards-are-open\/"},{"ID":87070,"post_author":"35","post_date":"2021-08-18 09:17:45","post_date_gmt":"2021-08-18 16:17:45","post_content":"<p><em>If you've been around our content recently, you might have noticed a theme of <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/em><\/p>\r\n<p><em>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.<\/em><em>\u00a0We're all in this together, so what better way to collaborate than sharing ideas?<\/em><\/p>\r\n<p>For today's episode we took a virtual trip over to the UK, where I sat down with Mick Rigby, CEO and Founder of Yodel Mobile, experts in <a href=\"https:\/\/yodelmobile.com\/\" target=\"_blank\" rel=\"noopener\">app growth and marketing<\/a>. Having been around since 2006, Yodel Mobile has seen the explosion of app creation and usage from its early stages so I had to hear Mick's thoughts about app growth post-pandemic, the expedited digital transformation, app data architecture, and any misconceptions that needed to be debunked.\u00a0<\/p>\r\n<h3>Meet Mick From Yodel Mobile<\/h3>\r\n<p>App usage was already on the rise before the pandemic. With everyone at home, using their phones more and more, app usage grew to new heights. In our chat, Mick dives into the different ways brands can approach app growth\u2014such as the age-old question of acquisition vs. retention\u2014and what pitfalls to avoid.\u00a0<\/p>\r\n<p>If you're looking to add an app to your arsenal or audit an existing app's performance, this episode is a must-watch. Mick's experience in the space shines through with great advice on how to build guardrails to keep your app investment efficient and successful.<\/p>\r\n<p>Give it a watch or listen right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/P9dw1xAtVW4[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable's<\/a> <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">social<\/a> <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">channels<\/a> in case you miss any episodes.\u00a0<\/p>","post_title":"Watch and Listen: Yodel Mobile's Advice for App Growth","post_excerpt":"Yodel Mobile has seen the explosion of app creation and usage from its early stages. Hear key app growth advice from their founder. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"watch-listen-yodel-mobile-advice-for-app-growth","to_ping":"","pinged":"","post_modified":"2021-08-18 09:17:45","post_modified_gmt":"2021-08-18 16:17:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=87070","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"August 18, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":19,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_DBM-Video-Series_08_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Yodel Mobile DBM\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_DBM-Video-Series_08_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_DBM-Video-Series_08_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_DBM-Video-Series_08_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/watch-listen-yodel-mobile-advice-for-app-growth\/"},{"ID":86992,"post_author":"35","post_date":"2021-08-17 08:49:43","post_date_gmt":"2021-08-17 15:49:43","post_content":"<p>One is the loneliest number. And for your marketing, usually that one is email. With that in mind, welcome to the Plus One series where we\u2019ll be going through the benefits of using multiple channels to reach your audience. Even adding <em>just<\/em> one mobile channel can vastly improve your customer experience. Last time, <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-sms-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">we talked SMS<\/a>. Up now: push notifications.\u00a0<\/p>\r\n<p>For many of us, the lock screen is, above all else, the sacred timekeeper. The lock screen is also where we see one of the most useful and impactful marketing channels: push notifications. These oblong bubbles stay in our notifications until we interact with them in some capacity\u2014be it an open or an ignore.\u00a0<\/p>\r\n<p>Push notifications are not a casual occurrence for users anymore, either. The average smartphone user receives <a href=\"https:\/\/www.businessofapps.com\/marketplace\/push-notifications\/research\/push-notifications-statistics\/\" target=\"_blank\" rel=\"noopener\">46 push notifications per day<\/a>. Whether it\u2019s an alert, a promotion, or a quick check in for some new featured content, push notifications have a daily impact on users.<\/p>\r\n<p>The benefits for marketers are even greater. Push click rates are sometimes as much as <a href=\"https:\/\/blog.e-goi.com\/infographic-push-notification\/\" target=\"_blank\" rel=\"noopener\">7x that of email<\/a> and it\u2019s been found that adding push notifications can increase app retention rates by 190%. If keeping users in your app doesn\u2019t solidify the benefits of push, maybe these will help sway you.<\/p>\r\n<h3>Top Benefits of Push Notifications<\/h3>\r\n<h4>The Possibilities are Endless!<\/h4>\r\n<p>Much like <a href=\"https:\/\/iterable.com\/blog\/8-email-design-trends-2021\/\" target=\"_blank\" rel=\"noopener\">emails<\/a>, push notifications have a variety of options to make them more engaging and enticing for recipients. And the beauty of these options is that there are varying levels and they all can be effective when used properly.\u00a0<\/p>\r\n<p>Stage one would be adding your brand voice to your push. It seems easy, but you have to remember that push notifications are small. Think of your push notifications as you would your subject lines\u2014short, sweet, informative, and attention-grabbing.\u00a0<\/p>\r\n<p>One step up is <a href=\"https:\/\/iterable.com\/blog\/marketing-emojis-%f0%9f%91%8e-or-%f0%9f%91%8d\/\" target=\"_blank\" rel=\"noopener\">emoji usage<\/a>. It\u2019s a baby step into imagery that can be the differentiator catching the recipient\u2019s eye in a sea of text-based push.\u00a0<\/p>\r\n<p>Moving another step up, we get into <a href=\"https:\/\/iterable.com\/blog\/everything-push-notifications\/\" target=\"_blank\" rel=\"noopener\">rich push options<\/a>. These include images, videos, and button options. Imagery and videos are naturally more engaging for users. They add a layer of information that gets a point across without words. It\u2019s an efficient way to grab attention and interest.\u00a0<\/p>\r\n<p>Rich push buttons can be a game changer, though. Your business use case will determine which buttons make sense for you, but the possibilities are endless. Sharing content? A buy now button that goes straight to the user\u2019s cart? The journey you want the user to take is impacted by these buttons, so use your deep linking capabilities wisely.\u00a0<\/p>\r\n<p>Tech media outlet <a href=\"https:\/\/www.cnet.com\/\" target=\"_blank\" rel=\"noopener\">CNET<\/a> regularly sends engaging content through push notifications and is one of the rare media companies to include snippets of their videos via push.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_86995\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-86995\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/CNET_5.jpg\" alt=\"CNET Push Notification\" width=\"1125\" height=\"1580\" \/> CNET busting the myth of the boring push notification.[\/caption]\r\n\r\n<p>If you\u2019re trying to incentivize engagement, diversifying your push design, content, and intent can be a great way to retain attention.<\/p>\r\n<h4>App Engagement and Retention<\/h4>\r\n<p>Speaking of retention and engagement, for you marketers with an app, push notifications are a direct line for getting users back in the app. In fact, push can <a href=\"https:\/\/www.invespcro.com\/blog\/push-notifications\/\" target=\"_blank\" rel=\"noopener\">boost app engagement up to 88%<\/a> and lead to much higher return rates within 30 days of enabling push. Over the course of the first three months with push enabled, retention has been seen to be <a href=\"https:\/\/www.invespcro.com\/blog\/push-notifications\/\" target=\"_blank\" rel=\"noopener\">four times higher<\/a> than without push as a viable channel of communication.\u00a0<\/p>\r\n<p>If you\u2019re giving users a direct link back to the app and reaching them through push on a regular basis, it stands to reason that personalized content via push will boost app usage. Your brand has invested time, money, and resources into making the app. With mobile usage increasing, you have to combine all channels available to you with your app development to make the most of it.\u00a0<\/p>\r\n<p><a href=\"https:\/\/cooking.nytimes.com\/\" target=\"_blank\" rel=\"noopener\">New York Times Cooking<\/a> brings app engagement to the forefront by highlighting the community within their app. By showcasing the fact that users can communicate with one another about different ways to alter a recipe, NYT Cooking is taking something of interest to the user (a recipe) and reminding them of app features to improve their experience.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_87004\" align=\"alignnone\" width=\"1125\"]<img class=\"wp-image-87004 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_2251-e1629148223429.png\" alt=\"Customer Reviews\" width=\"1125\" height=\"444\" \/> Getting customers involved personalizes the experience.[\/caption]\r\n\r\n<p><a href=\"https:\/\/iterable.com\/blog\/5-ways-to-improve-mobile-app-engagement\/\" target=\"_blank\" rel=\"noopener\">Apps shouldn\u2019t be a one-time thing<\/a> for users. Keeping your brand top of mind through push notifications makes sure users come back over and over again.<\/p>\r\n<h4>For All Campaigns, Always<\/h4>\r\n<p>Since push notifications stay in the user\u2019s lockscreen, this channel is a great opportunity to test all of your campaign types. Whether it\u2019s your <a href=\"https:\/\/iterable.com\/blog\/3-popular-welcome-campaign-trends\/\" target=\"_blank\" rel=\"noopener\">welcome<\/a>, <a href=\"https:\/\/iterable.com\/blog\/3-hot-promotional-campaign-trends\/\" target=\"_blank\" rel=\"noopener\">promotion<\/a>, <a href=\"https:\/\/iterable.com\/blog\/3-ways-turn-abandonment-campaign-head\/\" target=\"_blank\" rel=\"noopener\">cart\/browse abandonment<\/a>, or any other campaign, push notifications pair well with email and other marketing channels to keep a steady cadence, reach customers where they are, and personalize for the individual.\u00a0<\/p>\r\n<p>Department store <a href=\"https:\/\/www.kmart.com\/\" target=\"_blank\" rel=\"noopener\">Kmart<\/a> adds push as a piece of its mobile welcome campaign. By acknowledging the download of their app, Kmart is showing they are paying attention. They also add a discount to drive further app engagement.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_87012\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-87012\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_2153-e1629148591861.png\" alt=\"Thanks for Downloading\" width=\"1125\" height=\"365\" \/> Acknowledging behavior can build a connection.[\/caption]\r\n\r\n<p>Fashion retailer <a href=\"https:\/\/www.asos.com\/us\/\" target=\"_blank\" rel=\"noopener\">ASOS<\/a> incorporates push in their cart abandonment campaign. The use of a hand-waving emoji first catches your attention, but then opening the notification gets a large image of the item you abandoned, reigniting the initial mindset of purchasing the item.\u00a0\u00a0<\/p>\r\n\r\n[caption id=\"attachment_87018\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-87018\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_3142-1-e1629149227324.png\" alt=\"Mobile Abandonment\" width=\"1125\" height=\"1559\" \/> A good push experience comes from centralized data across devices.[\/caption]\r\n\r\n<p>Push notifications are versatile in design as we pointed out above, but their usage is equally flexible to fit any need you have.<\/p>\r\n<h4>The Best Talkers Also Listen<\/h4>\r\n<p>This goes for every marketing channel, but really the best customer experiences these days are built by those that are willing to listen to their customers. Feedback and zero-party data are integral to high-level personalization.\u00a0<\/p>\r\n<p>Besides, the more push notifications you send, <a href=\"https:\/\/www.invespcro.com\/blog\/push-notifications\/\" target=\"_blank\" rel=\"noopener\">the more likely they are to opt out<\/a>. Let them choose.\u00a0<\/p>\r\n<p>Kmart is back here with a great example of how to let the user control their own journey.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_87030\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-87030\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_2027-e1629149515332.png\" alt=\"Preference Setting\" width=\"1125\" height=\"383\" \/> Let your customers tell you what they want.<span style=\"font-size: 16px;\">\u00a0<\/span>[\/caption]\r\n\r\n<p>Customers want relevant information and it sounds weird but they want it when they want it. Give them the freedom to choose, and they will not only be expecting your brand to show up at certain times, they\u2019ll also appreciate you relinquishing some of the power to them.<\/p>\r\n<h3>Plus One New Message<\/h3>\r\n<p>Push notifications have the ability to be seen and consumed before the user even unlocks their phone. That\u2019s incredible access to a consumer\u2019s life. Add to this the fact that push notifications are remarkably flexible in design and usage, and you have a marketing channel that brings the power of email to mobile.\u00a0<br \/>\r\nUsing the above techniques, adding push to your marketing strategy gives you a new channel, yes, but most importantly it gives you the malleability to fit the lifestyle of the audience you want to engage with. Push fits your needs, but so too does it fit the needs of your customers.\u00a0<\/p>\r\n<p><em>Thanks for reading Part 2 of our Plus One series. <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-sms-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">Part 1 hit on SMS<\/a> if you want to check it out. Stay tuned for next week\u2019s edition covering In-App Messages and the Mobile Inbox. In the meantime, schedule a demo today to find out how to add push to your toolkit.\u00a0<\/em><\/p>","post_title":"Plus One: How Adding Push Notifications Benefits Your Marketing","post_excerpt":"Even adding just one mobile channel can vastly improve your customer experience. Last time, we talked SMS. Up now: push notifications.\u00a0","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"plus-one-how-adding-push-notifications-benefits-your-marketing","to_ping":"","pinged":"","post_modified":"2021-08-17 08:49:43","post_modified_gmt":"2021-08-17 15:49:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86992","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"August 17, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":8,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081721_Plus-One-Push_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Plus One Push Notifications\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081721_Plus-One-Push_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081721_Plus-One-Push_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081721_Plus-One-Push_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/"},{"ID":86914,"post_author":"79","post_date":"2021-08-16 10:47:34","post_date_gmt":"2021-08-16 17:47:34","post_content":"<p>With countries reopening at different speeds as a result of the pandemic, retail trends are continuing to evolve. They\u2019re slowly returning to a new normal, compared to what they were in the thick of the COVID-19 pandemic. In Spain, for example, the largest country in southern Europe and the fourth largest economy in Europe, the pandemic has greatly impacted the ways in which consumers shop.<\/p>\r\n<p>Our partner, <a href=\"https:\/\/retailx.net\/\" target=\"_blank\" rel=\"noopener\">RetailX<\/a>, explored the retail trends surfacing in Spain over the past year as a result of coronavirus and other factors in their latest report.<\/p>\r\n<p>In 2021 Spain had an 11% decrease in GDP and, for the first time since 2013, a rise in unemployment rates. This was, in part, due to their reliance on tourism, which accounts for at least 10% of Spain\u2019s GDP.<\/p>\r\n<p>But, things are looking up for Spain. As the first country to gain recovery plan approval from the EU, Spain plans to focus on small businesses and, in particular, the digital transformation of these small businesses.<\/p>\r\n<p>If you\u2019re interested in a more detailed breakdown, <a href=\"https:\/\/iterable.com\/whitepaper\/retailx-spain-2021-ecommerce-region-report\/\" target=\"_blank\" rel=\"noopener\">download the full report<\/a>.<\/p>\r\n<h3>Why, How, Where?<\/h3>\r\n<h4>The Motivation Behind Clicking <del>\u201cBuy\u201d<\/del> \u201cCompra\u201d<\/h4>\r\n<p>With brands being pressured to adopt ecommerce channels to reach shoppers at home during the pandemic, differences started to emerge in the way various age groups of Spanish consumers shop.<\/p>\r\n<p>As Mike McGuire, VP of Sales EMEA at Iterable, highlighted in the report, younger shoppers have begun to rely on ecommerce for fashion while older shoppers have started using ecommerce for finding hobbies.<\/p>\r\n<p>According to a <a href=\"https:\/\/www.statista.com\/statistics\/668450\/online-shopping-reasons-in-spain\/\" target=\"_blank\" rel=\"noopener\">Statista Global Consumer Survey<\/a>, across all age groups, however, the top reasons Spanish consumers shift to shopping online include:<\/p>\r\n<ul>\r\n\t<li>Direct delivery to my home (65%)<\/li>\r\n\t<li>Around-the-clock availability (61%)<\/li>\r\n\t<li>Cheaper prices (53%)<\/li>\r\n\t<li>Greater product range (52%)<\/li>\r\n\t<li>More convenient way of shopping (48%)<\/li>\r\n<\/ul>\r\n<p>With storefronts closing during the pandemic, lower-priced items became more important for Spanish consumers. Similar to what we saw in <a href=\"https:\/\/iterable.com\/blog\/takeaways-from-retailxs-germany-ecommerce-country-report\/\" target=\"_blank\" rel=\"noopener\">RetailX\u2019s Germany Ecommerce Country Report<\/a>, we\u2019d expect larger, bulkier items to align with home delivery, but with the reduced ability and desire to buy anything in-store, smaller items became the priority for most age groups.<\/p>\r\n<p>Interestingly, almost every age group had different top purchase categories in 2020:<\/p>\r\n<ul>\r\n\t<li>For ages 18-34 it was \u201cbags and accessories\u201d<\/li>\r\n\t<li>For ages 35-44 it was \u201chousehold and appliances\u201d<\/li>\r\n\t<li>For ages 45-54 it was a tie between \u201cDIY, garden, and pet products\u201d and \u201csports and outdoor products\u201d<\/li>\r\n\t<li>For ages 55-64 it was \u201cDIY, garden, and pet products\u201d<\/li>\r\n<\/ul>\r\n<p>Stuck at home, with little to entertain them, many Spanish shoppers turned to buying activities and games online. But, making an online purchase requires consumers to research the products to ensure they\u2019re as advertised.<\/p>\r\n<h4>For Ecommerce, Web Research Continues to Be Highly Valued<\/h4>\r\n<p>When shopping online, shoppers often conduct more product research than they would in-store. By not touching and feeling the product in-person, Spanish shoppers turn to other resources to help guide their buying decisions. In 2020, the top resources for information while shopping were:<\/p>\r\n<ul>\r\n\t<li>The retailer\u2019s website (57%)<\/li>\r\n\t<li>Friends\/relatives (48%)<\/li>\r\n\t<li>Opinion blogs and forums (46%)<\/li>\r\n\t<li>Social media (36%)<\/li>\r\n\t<li>Others (25%)<\/li>\r\n\t<li>Go to the store (4%)<\/li>\r\n<\/ul>\r\n<p>While the amount of product research on retailers\u2019 sites, reliance on friends for recommendations, and searching opinion blogs remained consistent or had slight growth compared to 2019, one noticeable shift in 2020 was the amount Spanish shoppers depended on social media to influence their purchase decisions.<\/p>\r\n<p>Increasing from 24% in 2019 to 36% in 2020, it\u2019s clear that shoppers were more reliant on social media as a source of information during the pandemic. With more brands creating first-time ecommerce experiences during COVID, meaning friends and blogs couldn\u2019t provide past experiences, consumers were likely looking for other people who had shopped with these brands online.<\/p>\r\n<p>Not only did the shopping categories and research sources shift, but the devices used in actually making the purchase shifted as well.<\/p>\r\n<h4>Mobile Ecommerce Growth<\/h4>\r\n<p>When looking at where shoppers did their ecommerce shopping, some trends emerged. Unsurprisingly, consumers ages 55-64 made up the largest percentage of desktop shoppers (24%). However, when looking at the percentage of mobile shoppers per age range, the percentages are fairly even, hovering around 10%.<\/p>\r\n<p>When looking at devices used for online purchases since 2017, there is a clear frontrunner in terms of adoption. Since 2017:<\/p>\r\n<ul>\r\n\t<li>Desktop usage decreased 12%<\/li>\r\n\t<li>Mobile usages increased 18%<\/li>\r\n\t<li>Tablet usage decreased 2%<\/li>\r\n\t<li>Smart TV and console usage increased 3%<\/li>\r\n<\/ul>\r\n<p>In Spain, mobile usage for ecommerce actually increased 8% from 2017 to 2018, another 8% from 2018 to 2019, and 2% from 2019 to 2020. So, it appears the pandemic wasn\u2019t necessarily the catalyst for mobile shopping adoption, but the availability of smartphones likely contributed.<\/p>\r\n<p>Mobile sales, however, are expected to continue to grow. In 2023, for example, mobile sales are expected to hit $16.25 billion, compared to $13.9 billion in 2021. In fact, RetailX states, \u201cmcommerce in Spain [is] expected to grow faster than any other country in Western Europe in the next two years.\u201d<\/p>\r\n<p>Besides the expected increase in mobile shopping, the future of ecommerce in Spain holds endless potential.<\/p>\r\n<h3>Retail and Ecommerce in Spain Going Forward<\/h3>\r\n<p>Some major shifts in Spain\u2019s 2020 ecommerce trends include shopping categories and preferred devices, but there are other noteworthy changes that could completely reshape the way Spaniards shop.<\/p>\r\n<p>With increased awareness about the environment and, specifically, climate change, shoppers in Spain are becoming more aware of sustainability. 48% of shoppers said they agree that retailers should be ecologically sustainable. Consumers are expecting more from brands than just the products they sell.<\/p>\r\n<p>Consumers expect personalized experience and that includes what causes they support. To make a real impact, brands need to be able to gather information about what matters to customers and find ways to relate to those causes, not only to win over the customer, but to make an impact on the planet. <br \/>\r\n<br \/>\r\n<em>To learn how Iterable works to create a seamless, cross-channel retail shopping experience, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request a demo<\/a> today!<\/em><\/p>","post_title":"Takeaways from RetailX\u2019s Spain Ecommerce Country Report","post_excerpt":"Our partner, RetailX, explored ecommerce trends surfacing in Spain over the past year as a result of coronavirus and other factors.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"takeaways-from-retailxs-spain-ecommerce-country-report","to_ping":"","pinged":"","post_modified":"2021-08-24 13:47:17","post_modified_gmt":"2021-08-24 20:47:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86914","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 16, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-BLOG-HDR.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Spain ecommerce trends\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-BLOG-HDR.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-BLOG-HDR-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-BLOG-HDR-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/takeaways-from-retailxs-spain-ecommerce-country-report\/"},{"ID":86886,"post_author":"79","post_date":"2021-08-12 09:48:57","post_date_gmt":"2021-08-12 16:48:57","post_content":"<p>We\u2019re proud to share that Iterable has been selected as a winner in the fourth annual <a href=\"https:\/\/martechbreakthrough.com\/2021-winners\/\">MarTech Breakthrough Awards<\/a> program, taking home the \u201cBest Overall Marketing Automation Platform\u201d award for our Workflow Studio! The MarTech Breakthrough Awards recognizes the best companies, technologies, products, and services in the field of Marketing, Ad &amp; Sales Technology.<\/p>\r\n<p>The martech industry is helping brands navigate challenging shifts as organizations are forced to dramatically alter how they engage with their audiences, completely transforming the customer journey. We are passionate about what marketing can do in a digital world, and are ecstatic to be recognized alongside other standout martech companies and products.<\/p>\r\n<h3>Customer Experience: The New Battleground for Brands<\/h3>\r\n<p>Brands have long been transforming themselves to adapt to the new connected realities of today\u2019s consumer, <a href=\"https:\/\/iterable.com\/blog\/the-4-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">embracing digital<\/a> at a steady pace. But, as we know, COVID-19 changed things, pushing the digital wave forward a few decades.<\/p>\r\n<p>Forced to embrace ecommerce to safely shop, consumers now rely on their online devices at every step of the buying journey\u2060\u2014from discovery to purchase and item tracking. The strain of isolation and fear of the unknown during the pandemic further shifted consumer predilections away from the salesy and towards the sentimental.<\/p>\r\n<p>Customers now expect brands to understand them as humans and deliver individualized, authentic experiences to build deeper connections in relation to what they\u2019re doing anytime, anywhere and via the channels and devices of their choosing. It\u2019s why products and price are no longer competitive differentiators\u2060\u2014<a href=\"https:\/\/iterable.com\/blog\/6-principles-of-building-memorable-customer-experience\/\" target=\"_blank\" rel=\"noopener\">customer experience<\/a> is, and, as a result, it has become the new battleground for brands.<\/p>\r\n<h3>Automating Excellent Experiences: Workflow Studio<\/h3>\r\n<p>Businesses that enhance customer experiences will gain a competitive edge and build stronger customer loyalty and retention.<\/p>\r\n<p>To help marketers in their quest to enhance customer experience, we built an intuitive customer journey builder <a href=\"https:\/\/iterable.com\/features\/workflow-studio\/\" target=\"_blank\" rel=\"noopener\">Workflow Studio<\/a> (a key piece of our MarTech Breakthrough Awards win). An easy to use, drag-and-drop campaign creation interface, Workflow Studio automates message coordination seamlessly across email, mobile (push, in-app, SMS), web push, social, and direct mail.<\/p>\r\n<p>With Workflow Studio, marketers can:<\/p>\r\n<ul>\r\n\t<li>Create sophisticated messaging workflows and leverage real-time user, demographic, behavioral, and custom event data to instantly trigger individualized messaging and campaigns.<\/li>\r\n\t<li>Develop personalized messaging across different channels and enhanced engagement along every step of the customer journey.<\/li>\r\n\t<li>Target individual customers with relevant communications, enabled by advanced segmentation and filtering capabilities within Workflow Studio<\/li>\r\n\t<li>Deliver the right messages, to the right people, every time.<\/li>\r\n\t<li>Activate workflow logic to interpret customers\u2019 actions, behaviors, and preferences using workflow logic that guide customers to next step of their journeys.<\/li>\r\n<\/ul>\r\n<p>Workflow Studio, like all of our products and features, was developed with the modern marketer in mind. The intuitive tool enables the rapid creation of automated, sophisticated, multi-step campaigns in less time without the help of developers and marketing technologists.<\/p>\r\n<p>Further augmenting the efficacy and utility of Workflow studio are features like:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360050923471-Send-Time-Optimization-\" target=\"_blank\" rel=\"noopener\">Send Time Optimization (STO)<\/a>, an AI-powered sending feature in Iterable, automatically determines the best time to send an email for optimal engagement based on a user\u2019s historical behavior. By analyzing patterns in previous open and click behavior, STO automatically personalizes the send time of an email for each recipient to reach their inbox when they are most likely to engage.<\/li>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480275-Workflow-Webhooks-\" target=\"_blank\" rel=\"noopener\">Workflow Webhook<\/a>s, which seamlessly send data to the different technologies and processes powering marketing operations to keep data flowing throughout your stack. Application flexibility means marketing versatility.<\/li>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360019042511-Workflow-Analytics\" target=\"_blank\" rel=\"noopener\">Workflow Analytics<\/a>, which marketers use to monitor their workflow performance over time at specific points of the journey and identify workflow nodes that are candidates for improvement or further testing. This enables teams to replicate successful workflows for future campaigns.<\/li>\r\n<\/ul>\r\n<p>Workflow Studio makes it easier to adapt to consumer changes by giving marketers the flexibility and automation to engage with customers in real-time. With digital transformation occurring at breakneck speeds, Workflow Studio helps marketers keep pace with a changing world.<\/p>\r\n<h3>Always Optimizing<\/h3>\r\n<p>As <a href=\"https:\/\/iterable.com\/blog\/iterable-a-marketing-automation-leader-in-g2-2021-summer-report\/https:\/\/iterable.com\/blog\/iterable-a-marketing-automation-leader-in-g2-2021-summer-report\/\" target=\"_blank\" rel=\"noopener\">a leader in G2\u2019s Marketing Automation Report<\/a> for four consecutive years, Iterable has a proven track record of excellence in the field. Feedback from customers in the most recent G2 report provides a final proof point to Iterable\u2019s marketing automation leadership, \u201cIterable is an incredibly powerful marketing automation platform...The potential it creates for personalization is really incredible.\u201d<\/p>\r\n<p>Our mission\u2014to connect people to the products that bring them joy\u2014 drives us to continuously innovate. Products like Workflow Studio, which complement the work of the modern and creative marketer, support our quest to become not just the Best Marketing Automation Platform, but the Best Marketing Platform for our customers.<\/p>\r\n<p>We\u2019re humbled to be honored with this award, but the work does not stop here! Our team has been hard at work developing solutions to further empower marketers to create incredible experiences for their customers. Part of these enhancements also include exciting changes coming to Workflow Studio! Make sure to stay tuned to see what's coming next.<\/p>\r\n<p><em>To see how Iterable's marketing automation platform can help your brand achieve your cross-channel goals, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request a demo<\/a> today.<\/em><\/p>","post_title":"Iterable Named Best Overall Marketing Automation Platform","post_excerpt":"Iterable has been selected as a winner in the MarTech Breakthrough Awards program, named the \u201cBest Overall Marketing Automation Platform.\"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-named-best-overall-marketing-automation-platform","to_ping":"","pinged":"","post_modified":"2021-08-12 09:48:57","post_modified_gmt":"2021-08-12 16:48:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86886","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 12, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081221_MarTech-Breakthrough-Awards_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"best marketing automation platform\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081221_MarTech-Breakthrough-Awards_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081221_MarTech-Breakthrough-Awards_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081221_MarTech-Breakthrough-Awards_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-named-best-overall-marketing-automation-platform\/"},{"ID":86833,"post_author":"79","post_date":"2021-08-11 09:21:30","post_date_gmt":"2021-08-11 16:21:30","post_content":"<p>Creating a cohesive cross-channel experience for customers has become a high priority for brands during the pandemic. With shoppers relying <a href=\"https:\/\/www.digitalcommerce360.com\/2021\/02\/15\/ecommerce-during-coronavirus-pandemic-in-charts\/\" target=\"_blank\" rel=\"noopener\">more on ecommerce<\/a>, brands had to undergo a <a href=\"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">digital transformation<\/a> to ensure that they instill confidence in their customers via online channels.\u00a0<\/p>\r\n<p>Over three weeks, we examined <a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noopener\">Nike\u2019s<\/a> email and mobile marketing experience. By completing various actions\u2014sign up for emails, abandon a product browse, abandon a cart, etc.\u2014with Nike, we were able to uncover customer experience successes as well as opportunities.\u00a0<\/p>\r\n<p>Nike has an excellent experience when it comes to marketing their products. They sent multiple triggered abandoned cart and abandoned browse emails to encourage us to buy products we had looked at. However, there is the potential to further personalize some of these messages. With the data Nike collects, message individualization could reach a whole new level.\u00a0<\/p>\r\n<p>The results of our research are at the end of this post in our Customer Experience Analysis, but first we\u2019ve highlighted some stats below for context about our time with Nike.<\/p>\r\n<h3>The First-Hand Customer Experience<\/h3>\r\n<p>In the attached analysis we illustrate the research process in a timeline to demonstrate when and how Nike shares their marketing messages.<\/p>\r\n<p>Over the three weeks we received:<\/p>\r\n<ul>\r\n\t<li>32 messages total<\/li>\r\n\t<li>17 emails (12 promotions, 2 welcome emails, 3 abandoned browse\/cart)<\/li>\r\n\t<li>15 mobile messages (8 mobile inbox, 7 push notifications)<\/li>\r\n<\/ul>\r\n<p>Our goal with this research was to better understand how retail brands are using their marketing messages during a time where ecommerce has become more prevalent than ever before. Do they use multiple channels? How personalized are their messages? Are their cross-channel strategies cohesive and centralized? While our takeaways only capture a small sample of Nike\u2019s full customer experience, the insights gained are applicable to other apparel brands and retail brands in general.\u00a0<\/p>\r\n<p>As a new user, Nike did well to gather our information and welcome us as a Nike Member. They sent not one, but two welcome emails describing the benefits of becoming a member with links to download their app and talk to Nike experts.\u00a0<\/p>\r\n<p>One takeaway, in particular, however, is Nike\u2019s collection of <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">zero-party data<\/a>. Gathering data directly from the customer, rather than through third parties, ensures the data is highly accurate and aligned with the customer\u2019s preferences. Nike collects information like customer name and birthday to be able to provide individualized messages to each user. But, there is room to improve their personalization efforts.\u00a0<\/p>\r\n<p><em>See how Nike can go a step further with personalization and other takeaways in the analysis below and be sure to check out our other Customer Experience Analyses on <a href=\"https:\/\/iterable.com\/blog\/hbo-max-integration-test-email-1-mistake\/\" target=\"_blank\" rel=\"noopener\">HBO Max<\/a>, <a href=\"https:\/\/iterable.com\/blog\/customer-experience-asos\/\" target=\"_blank\" rel=\"noopener\">ASOS<\/a>, and <a href=\"https:\/\/iterable.com\/blog\/customer-experience-e-l-f-cosmetics\/\" target=\"_blank\" rel=\"noopener\">e.l.f. Cosmetics<\/a>.\u00a0<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_Customer-Experience-Analysis_Nike.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-86834\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_Customer-Experience-Analysis_Nike_CTA-Banner.png\" alt=\"Nike Customer Experience Analysis\" width=\"660\" height=\"240\" \/><\/a><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Nike\u2019s Customer Experience Puts Their Best Foot Forward","post_excerpt":"This post contains the results of our Customer Experience Analysis for Nike. Read on for some their CX wins and areas of opportunity.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"nikes-customer-experience-puts-their-best-foot-forward","to_ping":"","pinged":"","post_modified":"2021-08-11 09:34:19","post_modified_gmt":"2021-08-11 16:34:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86833","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Teardown","pretty_date":"August 11, 2021","terms":[{"term_id":21,"name":"Teardown","slug":"teardown","term_group":0,"term_taxonomy_id":21,"taxonomy":"resource_type","description":"","parent":1696,"count":32,"filter":"raw","term_order":"3"}],"term_slugs":["teardown"],"term_names":["Teardown"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081121_CX-Analysis-Nike_768x512-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Nike CX Analysis\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081121_CX-Analysis-Nike_768x512-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081121_CX-Analysis-Nike_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081121_CX-Analysis-Nike_768x512-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081121_CX-Analysis-Nike_768x512-600x400.png 600w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081121_CX-Analysis-Nike_768x512.png 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/nikes-customer-experience-puts-their-best-foot-forward\/"},{"ID":86791,"post_author":"35","post_date":"2021-08-09 19:19:06","post_date_gmt":"2021-08-10 02:19:06","post_content":"<p>One is the loneliest number. And for your marketing, usually that one is email. With that in mind, welcome to the Plus One series where we\u2019ll be going through the benefits of using multiple channels to reach your audience. Even adding just one mobile channel can vastly improve your customer experience. Up first: SMS.\u00a0<\/p>\r\n<p>How many times did you check your texts today? Whether you\u2019re an avid texter or not, there\u2019s a high likelihood you sent or received a text at some point during the day.\u00a0<\/p>\r\n<p>As recently as 10 years ago, the average text user was sending or receiving over <a href=\"https:\/\/www.pewresearch.org\/internet\/2011\/09\/19\/how-americans-use-text-messaging\/#:~:text=Text%20messaging%20users%20send%20or,or%20receiving%2010%20texts%20daily.\" target=\"_blank\" rel=\"noopener\">40 messages per day<\/a>. 40! As recently as five years ago, text messaging was the <a href=\"https:\/\/www.textrequest.com\/blog\/how-many-texts-people-send-per-day\/\" target=\"_blank\" rel=\"noopener\">single most popular feature used on smartphones<\/a>.<\/p>\r\n<p>And with everyone in one spot, not seeing family and friends, suffering from <a href=\"https:\/\/news.stanford.edu\/2021\/02\/23\/four-causes-zoom-fatigue-solutions\/\" target=\"_blank\" rel=\"noopener\">Zoom fatigue<\/a> (stay safe friends), the number of daily texts is likely rising quickly.\u00a0<\/p>\r\n<p>Texts and SMS are important, is what we\u2019re trying to say. So for marketers, adding SMS to your strategy is all but a no-brainer. Here\u2019s a quick look at how your customer experience can benefit from adding SMS to your channel repertoire.<\/p>\r\n<h3>Top Benefits of SMS Marketing<\/h3>\r\n<h4>Reach Customers Where They Are<\/h4>\r\n<p>Over 90% of the U.S. population <a href=\"https:\/\/www.eztexting.com\/sms-marketing-statistics\" target=\"_blank\" rel=\"noopener\">owns a device capable<\/a> of receiving SMS messages. And now U.S. adults are spending almost <a href=\"https:\/\/elitecontentmarketer.com\/screen-time-statistics\/#:~:text=As%20per%20eMarketer%2C%20the%20average,roughly%2050%20days%20a%20year.\" target=\"_blank\" rel=\"noopener\">four hours a day<\/a> on their mobile devices. Heck, even your emails are <a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\" target=\"_blank\" rel=\"noopener\">being read on mobile<\/a>.<\/p>\r\n<p>The benefit of reaching your customers where they are is painfully obvious. If they\u2019re using their mobile devices, and you send an SMS, the chances of engagement are much greater. You\u2019re keeping your brand top of mind.<\/p>\r\n<p>And since SMS messages are often in a simply-designed app without distractions\u2014opposed to, say, Instagram where you can check a story, view photos, watch videos, etc., etc.\u2014you get the customer\u2019s undivided attention to read your message.\u00a0<\/p>\r\n<p>But, there\u2019s an underutilized aspect to SMS too. Since this is a mobile channel, you\u2019re sending your messages literally to where the customer is.\u00a0<\/p>\r\n<p>Take <a href=\"https:\/\/www.nudgetext.com\/\" target=\"_blank\" rel=\"noopener\">The Nudge<\/a>, for example. An SMS service that provides updates about happenings in your area, The Nudge does a great job at sending relevant messaging that pertains directly to users\u2019 locations. Going one step further, The Nudge also allows customers to respond to better refine the content to their own preferences.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_86798\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-86798\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_D96C112170A8-1.jpeg\" alt=\"SMS Marketing via the Nudge\" width=\"1125\" height=\"2436\" \/> The Nudge builds a sense of community and understanding through SMS.[\/caption]\r\n\r\n<p>Working in tandem with email, where maybe you added location to your list of data points to collect from users, SMS can be a great channel to incorporate contextualized information that recognizes where the user is and improves their experience.<\/p>\r\n<h4>YourBrandHere.Co<\/h4>\r\n<p>SMS marketing gets a bad rap. It\u2019s often associated with impersonal language, a quick discount, and a URL that feels like someone knocked over a Scrabble board.\u00a0<\/p>\r\n<p>This doesn\u2019t have to be the case anymore. Modern SMS marketing can be more personalized\u2014to the user and the brand! We\u2019ll get to the user below, but for the brand, it\u2019s simple now to get your brand name front and center in your SMS marketing.\u00a0<\/p>\r\n<p>In this example from <a href=\"https:\/\/kyliecosmetics.com\/en-us\" target=\"_blank\" rel=\"noopener\">Kylie Cosmetics<\/a>, the brand builds trust and clout by providing URLs that feature \u201cKylie Cosmetics\u201d right there in the name. Taking it one step further, Kylie Cosmetics customizes the URL based on the product line to give the recipient a bit more context.<\/p>\r\n\r\n[caption id=\"attachment_86804\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-86804\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_3159.png\" alt=\"Kylie Domain Support\" width=\"1125\" height=\"2436\" \/> Without that custom URL, such an SMS could feel like spam.[\/caption]\r\n\r\n<p>With features like <a href=\"https:\/\/iterable.com\/blog\/sending-out-an-sms-domains-short-links-click-tracking-and-more\/\" target=\"_blank\" rel=\"noopener\">custom domain support<\/a>, your SMS marketing gains credibility, keeps your brand name top of mind, and puts your customers at ease.\u00a0<\/p>\r\n<h4>Yep, Still Here!<\/h4>\r\n<p>Speaking of keeping your brand top of mind for customers, SMS is an underutilized channel for campaign marketing. Unless your users have unusual settings that delete their messages regularly, their texts stay in their inbox for at least a year.<\/p>\r\n<p>SMS marketing loses impact when used infrequently and inconsistently. Like we mentioned above, users these days are texting up a storm, so your SMS campaigns should take advantage of these regular visits to the text app.\u00a0<\/p>\r\n<p><a href=\"https:\/\/www.kmart.com\/\" target=\"_blank\" rel=\"noopener\">Kmart<\/a> shows this in a smart way by using SMS as the channel of choice for their welcome series. By going beyond just the \u201cRespond with Y to opt in\u201d type of welcome, Kmart is letting the user know that this channel is an important part of the Kmart experience. And since these messages aren\u2019t disappearing in the same way as, say, push notifications would, the user can continually revisit their \u201cconversation\u201d with Kmart to see old deals.<\/p>\r\n\r\n[caption id=\"attachment_86810\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-86810\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_2068.png\" alt=\"SMS Welcome Series\" width=\"1125\" height=\"2436\" \/> Apart from missing Day 3, this is a great way to keep your brand top of mind and show your excitement to new customers.[\/caption]\r\n\r\n<p>By getting into Day 5\u2014and continuing to Day 7 from our experience\u2014Kmart is establishing a cadence and setting expectations. Maybe a text per day is a bit much for some, but this frequency doesn\u2019t have to be sustained throughout the experience. High frequency early on sets the tone that SMS is going to be a vital source for offers, discounts, and other information.\u00a0<\/p>\r\n<p>Incorporating SMS into broader campaigns\u2014whether these campaigns are all via SMS or are cross-channel\u2014gives users an indication that this channel is a direct line to the brand, and one that cannot be ignored.<\/p>\r\n<h4>IDK, My BFF Jill<\/h4>\r\n<p>Text messages are personal. They\u2019re a direct contact between users. The content is fluid, conversational, and fun. So why don\u2019t more brands use SMS in a similar manner?\u00a0<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/8-email-design-trends-2021\/\" target=\"_blank\" rel=\"noopener\">Email<\/a> and <a href=\"https:\/\/iterable.com\/blog\/everything-push-notifications\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a> delve into fun tones, even bringing in <a href=\"https:\/\/iterable.com\/blog\/marketing-emojis-%f0%9f%91%8e-or-%f0%9f%91%8d\/\" target=\"_blank\" rel=\"noopener\">emojis<\/a> regularly. Marketers today are aiming for a personalized relationship with customers\u2014one that meets them where they are and communicates in a way that feels human.\u00a0<\/p>\r\n<p>SMS marketing arrives right in someone\u2019s message inbox next to their conversations with family and friends. To build a closer relationship, brands should be more human in their messaging.\u00a0<\/p>\r\n<p><a href=\"https:\/\/resy.com\/?date=2021-08-09&amp;seats=2\" target=\"_blank\" rel=\"noopener\">Resy<\/a> starts going down this more conversational tone in their confirmation messages. \u201cJust a reminder\u201d is something you likely heard from a colleague today. And \u201cThanks for letting us know\u201d feels like a nice, polite touch beyond the standard, robotic-sounding \u201cYour reservation has been cancelled.\u201d<br \/>\r\n\u00a0<\/p>\r\n\r\n[caption id=\"attachment_86816\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-86816\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/IMG_2241.png\" alt=\"Conversational Tone\" width=\"1125\" height=\"2436\" \/> While not conversational, per se, Resy gets a bit friendlier in their SMS.[\/caption]\r\n\r\n<p>We aren\u2019t saying you have to go full LOL BTW text speak with your customers\u2014unless that fits your brand\u2014but adding a touch of conversational language makes your messages more readable and human. A good example of this would be to ask customers to save your contact in their phone.<\/p>\r\n<p>SMS marketing can feel extra impersonal coming from a string of numbers. Once users have opted in, send a quick message thanking them for opting in and ask them to save the number so they know it\u2019s you right away every time you send a message. It can help set expectations and build a connection with your brand. Just imagine the response if their bff Jill sees your name on their phone!<\/p>\r\n<h3>Plus One Channel Makes All the Difference<\/h3>\r\n<p>SMS marketing is about tapping into one of the currently most used communication methods. It\u2019s a direct line to your users where they are spending a significant\u2014sometimes the majority\u2014amount of their time.\u00a0<\/p>\r\n<p>Using the above techniques, adding SMS to your marketing strategy gives you a new channel, yes, but most importantly it gives you access to a relationship builder with each user. Treat SMS like you do with your friends and family and consumers <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">will respond<\/a> in kind.\u00a0<\/p>\r\n<p><em>This is just Part 1 of our Plus One series. Stay tuned for next week\u2019s edition covering Push Notifications. In the meantime, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today to find out how to add SMS marketing to your toolkit.\u00a0<\/em><\/p>","post_title":"Plus One: How Adding SMS Benefits Your Marketing","post_excerpt":"Welcome to the Plus One series where we\u2019ll be going through the benefits of using multiple channels to reach your audience. Up first: SMS.\u00a0","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"plus-one-how-adding-sms-benefits-your-marketing","to_ping":"","pinged":"","post_modified":"2021-08-10 13:45:46","post_modified_gmt":"2021-08-10 20:45:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86791","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"August 09, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":8,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081021_Plus-One-SMS_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Plus One SMS Marketing\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081021_Plus-One-SMS_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081021_Plus-One-SMS_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/081021_Plus-One-SMS_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/plus-one-how-adding-sms-benefits-your-marketing\/"},{"ID":86658,"post_author":"71","post_date":"2021-08-05 11:24:43","post_date_gmt":"2021-08-05 18:24:43","post_content":"<p>2020 brought a lot of change and accelerated digital transformation initiatives for Ecommerce businesses across Europe, especially in Spain. You may be wondering how to adapt your marketing in Spain today. If that\u2019s the case, read the <strong>Spain 2021 Ecommerce Region Report<\/strong>\u00a0by RetailX and Iterable!<\/p>\r\n<p>This report deep dives into the latest ecommerce trends and uncovers key consumer insights you need to know to be successful in the region.<\/p>\r\n<p>If you market to customers in Spain or you\u2019re looking to expand into this region, explore our research to learn how to leverage these insights in your marketing strategy for 2021 and beyond.<\/p>\r\n<p><strong>Download this free report and learn:<\/strong><\/p>\r\n<ul>\r\n\t<li>Spanish Ecommerce Trends for 2021 and beyond<\/li>\r\n\t<li>The impact the pandemic has had on the Spanish market<\/li>\r\n\t<li>The importance of investing in digital channels<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>","post_title":"RetailX Spain 2021 Ecommerce Region Report","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"retailx-spain-2021-ecommerce-region-report","to_ping":"","pinged":"","post_modified":"2021-08-05 11:26:10","post_modified_gmt":"2021-08-05 18:26:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=86658","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"August 05, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-ADS_LANDING-PAGE-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-ADS_LANDING-PAGE-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-ADS_LANDING-PAGE-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-ADS_LANDING-PAGE-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-ADS_LANDING-PAGE-1536x1024.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-ADS_LANDING-PAGE-2048x1365.png 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/RETAILX-SPAIN-ADS_LANDING-PAGE-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/retailx-spain-2021-ecommerce-region-report\/"},{"ID":86458,"post_author":"35","post_date":"2021-08-04 09:07:57","post_date_gmt":"2021-08-04 16:07:57","post_content":"<p><em>If you've been around our content recently, you might have noticed a theme of <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/em><\/p>\r\n<p><em>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.<\/em><em>\u00a0We're all in this together, so what better way to collaborate than sharing ideas?<\/em><\/p>\r\n<p>In our latest installment, I sat down with Zarmina Niazie, Product Marketing Manager at Fivetran, a leader in <a href=\"https:\/\/fivetran.com\/\" target=\"_blank\" rel=\"noopener\">automated data integration<\/a>. While integrating data from various sources can seem like a daunting task, Zarmina explains why the process becomes much easier if you do the prep work before upgrading your systems. \u00a0<\/p>\r\n<h3>Meet Zarmina From Fivetran<\/h3>\r\n<p>Analytics are great. I think we can all agree on that. Extracting insights from these analytics, however, can be a bit more challenging if your data is scattered and siloed. Identifying the ROI of your different marketing channels becomes a lot easier when you normalize your data across these different sources and then centralize them to get a holistic view.\u00a0<\/p>\r\n<p>Zarmina chatted with me about the different ways brands can achieve this cohesive view of data and analytics while keeping costs low and working collaboratively across departments. Sounds like a dream, huh?<\/p>\r\n<p>Give it a watch or listen right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/N6QF7Hm84FY[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable's<\/a> <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">social<\/a> <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">channels<\/a> in case you miss any episodes.\u00a0<\/p>","post_title":"How Fivetran Simplifies Normalizing and Centralizing Data","post_excerpt":"Hear from Fivetran Product Marketing Manager Zarmina Niazie about how normalizing and centralizing your data can lead to improved ROI.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-fivetran-simplifies-normalizing-centralizing-data","to_ping":"","pinged":"","post_modified":"2021-08-04 09:07:57","post_modified_gmt":"2021-08-04 16:07:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86458","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"August 04, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":19,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_DBM-Video-Series_07_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DBM Fivetran\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_DBM-Video-Series_07_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_DBM-Video-Series_07_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/ITE_DBM-Video-Series_07_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-fivetran-simplifies-normalizing-centralizing-data\/"},{"ID":86429,"post_author":"79","post_date":"2021-08-03 09:02:21","post_date_gmt":"2021-08-03 16:02:21","post_content":"<p>As the world starts to reopen in the aftermath of the pandemic, customers are beginning to go back to physical locations to shop. Ecommerce is by no means going away, but physical channels are being reincorporated into the customer journey. In the previous two posts in this series, we\u2019ve covered the importance of <a href=\"https:\/\/iterable.com\/blog\/why-desktop-ux-matters-for-building-a-better-cx\/\" target=\"_blank\" rel=\"noopener\">desktop UX<\/a> and <a href=\"https:\/\/iterable.com\/blog\/why-mobile-ux-matters-for-building-a-better-cx\/\" target=\"_blank\" rel=\"noopener\">mobile UX<\/a>. Yes, these channels are crucial for the digital shopping world, but UX applies to more than just online shopping.<\/p>\r\n<p>We\u2019ve said it before and we\u2019ll say it again, each individual channel\u2019s UX is a building block and the customer experience is the building. Weaving channels together, with each of their user experiences optimized, ensures the customer feels like they have a personalized, frictionless shopping experience.<\/p>\r\n<p>Therefore, to create that holistic, seamless customer experience, brands need to optimize user experiences at every customer touchpoint, including in-store UX.<\/p>\r\n<h3>The Draw of a Physical Store<\/h3>\r\n<p>The big question brands are asking themselves, especially because retailers were forced to move online as a result of COVID-19, is \u201cdo we even need physical stores?\u201d Well, according to the <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf\" target=\"_blank\" rel=\"noopener\">U.S. Department of Commerce<\/a>, in the first quarter of 2021, ecommerce only made up 13.6% of retail sales.<\/p>\r\n<p>There is something to be said about being able to touch and feel a product. Ecommerce has absolutely evolved to provide shoppers with the most product detail possible, but nothing can compare to the tactile experience of shopping in-store. There are clear benefits to both ecommerce and in-store shopping, but combining the two is where the magic happens.<\/p>\r\n<p>The <a href=\"https:\/\/www.nngroup.com\/articles\/changing-shopper-behaviors\/\" target=\"_blank\" rel=\"noopener\">Nielsen Norman Group<\/a> highlights the fact that for shoppers, online and in-store shopping just falls under the category of \u201cshopping.\u201d The line between the two is blurring. In fact, shoppers often use both online and in-store channels when making a purchase decision. \u201cThis behavior is called \u201cshowrooming\u201d, because the brick-and-mortar store acts as a showroom for customers to discover, touch, and inspect products.\u201d<\/p>\r\n<p>There is an aspect of in-store shopping that adds to the overall customer experience. However, just having a store isn\u2019t enough. The in-store UX needs to be optimized to benefit the customer and instill confidence in your brand.<\/p>\r\n<h3>Instilling Confidence Through Your In-Store UX<\/h3>\r\n<p>There is an inherent amount of trust that customers have in your brand when they shop in-store versus online. Being able to touch and feel the product and pay on the spot rather than submitting credit card information online gives customers an extra layer of reassurance when making a purchase. However, the experience needs to meet customer expectations and align with your brand\u2019s online presence.<\/p>\r\n<p><a href=\"https:\/\/visualretailing.com\/blog\/2018\/04\/uiux-of-designing-retail-spaces\" target=\"_blank\" rel=\"noopener\">Visual Retailing<\/a> says, \u201cFrom a design aspect, most stores use a circular pathway to the right in order for customers to walk through to the back of the store and then to the front again. This not only increases the chances of them making a purchase, but a well thought-out path can be a great way to strategically control the flow of the traffic in your store.\u201d Just like you\u2019d design a website for ease-of-use and clarity to build customer confidence, you need to do the same for your physical locations.<\/p>\r\n<p>Online you have a navigation bar or a menu. You can easily click a couple of times and find exactly what you\u2019re looking for. Your store needs to work the same way. With a wide variety of products on display, it needs to be easy for customers to find the products they\u2019re interested in. In fact, you can apply the same website taxonomy and labels to your in-store UX (or vice versa depending on which came first for your brand).<\/p>\r\n<p>For example, if your first menu item online is t-shirts, the first section customers should see when they walk into your store should be t-shirts, with the same category name displayed. This gives customers the ability to be more familiar with your brand\u2019s verbiage, allowing them to ask more targeted questions to find the products they want.<\/p>\r\n<p>To create a cohesive experience, brands should aim to adopt similar in-store navigation logic to their websites and marketing efforts.<\/p>\r\n<h3>Marketing Channels as an Extension of the Store<\/h3>\r\n<p>Your digital marketing channels can be helpful in your physical store experience. While customers shop, it\u2019s highly likely they will have their phones with them. This is a channel to take advantage of to help make customers\u2019 in-store experience as frictionless as possible.<\/p>\r\n<p>Take <a href=\"https:\/\/iterable.com\/blog\/radar-digital-physical-geofencing\/\" target=\"_blank\" rel=\"noopener\">geofencing<\/a>, for example. Geofencing gives your brand the ability to personalize marketing messages based on the customer\u2019s location. If they walk near your store, you could send an SMS with a promo code, encouraging them to visit. If they have your app downloaded and walk into your store, you could send a \u201cwelcome to the store\u201d push notification. This provides your customer with an individualized experience and makes it easy for them to interact with your digital channels and physical store at the same time.<\/p>\r\n<p>Digital channels can help while customers are in the store, but once they leave the store, it\u2019s also important to extend their in-store UX through your marketing channels. For example, say they tried on some shirts in your store and started searching those shirts in your app while they shopped, to see other color options. Once they leave the store, you have the ability to use this data for a personalized customer experience.<\/p>\r\n<p>You know they were in the store, thanks to geofencing, and you know what they were browsing. Equipped with that information, you could send a follow-up email the next day asking how their visit was and include the current store inventory of the shirts they tried on. Bridge the gap between physical and digital by acknowledging and extending the store experience through your marketing channels.<\/p>\r\n<h3>The CX Impact of A Well-Designed In-Store UX<\/h3>\r\n<p>Each interaction with your brand needs to be integrated into the whole customer journey. If your channels, including your store, are siloed, the experience will feel disjointed and disingenuous. The in-store UX should be aligned with your mobile and desktop experiences to create one, unified shopping journey for each customer.<\/p>\r\n<p><em>To learn more about creating a cohesive customer experience, check out our previous posts on <a href=\"https:\/\/iterable.com\/blog\/why-desktop-ux-matters-for-building-a-better-cx\/\" target=\"_blank\" rel=\"noopener\">desktop UX<\/a> and <a href=\"https:\/\/iterable.com\/blog\/why-mobile-ux-matters-for-building-a-better-cx\/\" target=\"_blank\" rel=\"noopener\">mobile UX<\/a>, and <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request an Iterable demo<\/a> today.<\/em><\/p>","post_title":"Why In-Store UX Matters for Building a Better CX","post_excerpt":"To create a seamless customer experience, brands need to optimize user experiences at every customer touchpoint, including in-store UX.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"why-in-store-ux-matters-for-building-a-better-cx","to_ping":"","pinged":"","post_modified":"2021-08-03 09:02:21","post_modified_gmt":"2021-08-03 16:02:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86429","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 03, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/080321_In-Store-UX-Matters-for-CX_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Why in-store UX matters for CX\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/080321_In-Store-UX-Matters-for-CX_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/080321_In-Store-UX-Matters-for-CX_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/08\/080321_In-Store-UX-Matters-for-CX_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/why-in-store-ux-matters-for-building-a-better-cx\/"},{"ID":84982,"post_author":"35","post_date":"2021-08-02 09:07:17","post_date_gmt":"2021-08-02 16:07:17","post_content":"<p>\u201cDigital transformation\u201d has become a marketing buzzword. It\u2019s a word we\u2019ve seen in multiple headlines, analyses and OKRs, especially in the aftermath of the pandemic. At Iterable, however, it\u2019s not a buzzword\u2014it\u2019s a necessity. Either you go digital, or you go dark. The challenge is understanding what digital transformation actually means for your brand.\u00a0<\/p>\r\n<p>Because digital transformation means something different for every company, we wanted to create an easy way for brands to understand what they need to execute a successful digital transformation. <span style=\"font-weight: 400;\">The Digital Transformation Assessment helps brands evaluate where they stand today on their digital transformation journey and what areas to invest in going forward.<\/span><\/p>\r\n<p>We\u2019ll show you how it works.<\/p>\r\n<h3>About the Digital Transformation Assessment<\/h3>\r\n<p>When taking the assessment, you\u2019ll be asked 12 questions. These questions cover areas such as digital culture acceptance, the efficacy of your existing marketing technology and data flexibility.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_84983\" align=\"alignnone\" width=\"3584\"]<img class=\"size-full wp-image-84983\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BAR-CHART-860x800-2.png\" alt=\"Digital Transformation Assessment\" width=\"3584\" height=\"3334\" \/> <em>The three pillars of digital transformation.<\/em>[\/caption]\r\n\r\n<p>Once you submit your answers you\u2019ll be assessed on three pillars:<\/p>\r\n<ul>\r\n\t<li>People<\/li>\r\n\t<li>Process<\/li>\r\n\t<li>Technology<\/li>\r\n<\/ul>\r\n<p><strong>People<\/strong> are at the heart of digital transformation. While digital transformation in itself implies the adoption of new technologies, your brand needs to have the right organizational structure and people in place to use the technology to its full potential.\u00a0<\/p>\r\n<p>Next, is <strong>process<\/strong>. To embrace whatever new technologies or business needs are thrown your way, brands need to be flexible. <a href=\"http:\/\/www.agile247.pl\/wp-content\/uploads\/2017\/04\/versionone-11th-annual-state-of-agile-report.pdfhttp:\/\/www.agile247.pl\/wp-content\/uploads\/2017\/04\/versionone-11th-annual-state-of-agile-report.pdf\" target=\"_blank\" rel=\"noopener\">98% of companies<\/a> have seen improvements by implementing more agile processes. Instead of being reactive, brands need to be okay with testing and iterating to produce the best results.<\/p>\r\n<p>Lastly, there\u2019s <strong>technology<\/strong>. It\u2019s no surprise that technology is a huge piece in the digital transformation puzzle. According to Gartner, more than two-thirds of corporate directors expect to see <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-01-15-gartner-says-74--of--customer-experience-leaders-expe\" target=\"_blank\" rel=\"noopener\">increases in technology budgets<\/a>, specifically to improve the customer experience.\u00a0<\/p>\r\n<h4>What Your Results Mean<\/h4>\r\n<p>Within the three pillars of the digital transformation assessment, your brand will either be classified as Opportunistic, Optimized or Digitized. For example, you could be opportunistic in people, optimized in process and digitized in technology.<\/p>\r\n<h4>Opportunistic<\/h4>\r\n<p>If this is your result, it\u2019s likely you have a lot of room to grow. This isn\u2019t a bad thing, however. Room for improvement is an opportunity to learn and ensure your people, processes and technology are set up for long-term success. Your organization understands there is a dire need for digital transformation, but hasn\u2019t yet built out your org structure, technology and processes in the way that\u2019s required to become a digital-first business and reimagine your customer experience.<\/p>\r\n<h4>Optimized<\/h4>\r\n<p>Optimized means you\u2019re getting there, but there\u2019s still some room for improvement on the road to a full digital transformation. Your organization has started to clarify and optimize how it operates across people, process and technology with a focus on the customer experience. You have a clear roadmap for future digital transformation investments.<\/p>\r\n<h4>Digitized<\/h4>\r\n<p>Lastly, there\u2019s digitized. Digitized in people, process and\/or technology means you have achieved the level of digital transformation needed for success in the ever-evolving customer experience landscape. Your organization is innovative, flexible, collaborative and you\u2019re able to easily adapt to changes in the marketplace both currently and in the future.<\/p>\r\n<h3>Are You Ready for Your Assessment?<\/h3>\r\n<p>The first part of preparing your company for digital transformation is accepting change. Adjusting to the new normal for marketing may be challenging, but it\u2019s crucial to evaluate where you stand and embrace the possibilities. The digital transformation train is leaving the station and your brand needs to be on board.\u00a0\u00a0<\/p>\r\n<p><em>Curious to see how your brand scores in the Digital Transformation Assessment? <a href=\"https:\/\/iterable.com\/digital-transformation-assessment\/\" target=\"_blank\" rel=\"noopener\">Take the quiz now<\/a>!<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Introducing the Digital Transformation Assessment","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"introducing-the-digital-transformation-assessment","to_ping":"","pinged":"","post_modified":"2021-08-02 09:07:17","post_modified_gmt":"2021-08-02 16:07:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=84982","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 02, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_PROCESS-768x512-2-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_PROCESS-768x512-2-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_PROCESS-768x512-2-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_PROCESS-768x512-2-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_PROCESS-768x512-2-1536x1024.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_PROCESS-768x512-2-2048x1365.png 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_PROCESS-768x512-2-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/introducing-the-digital-transformation-assessment\/"},{"ID":86382,"post_author":"79","post_date":"2021-07-30 11:35:53","post_date_gmt":"2021-07-30 18:35:53","post_content":"<p>Since the first Olympic Games were held in 1896, only three have been cancelled. On each of these occasions, the disruption was due to a war.<\/p>\r\n<p>It comes as no surprise, then, that the postponement of the 2020 Olympic Games caused quite a stir, especially amongst brands, many of whom spent the previous two years planning Olympic ads, endorsements, and campaigns that were now on hold.<\/p>\r\n<p>While exasperated by the delay, it would be impossible for brands to give up on the Games entirely. Watched by tens of millions of people around the world, the Olympics are one of the most anticipated events of the decade. They are a reaffirmation of our shared humanity\u2014one of the few events (other than a global pandemic) that brings people together in shared experience, and a perfect place for brands to showcase their solidarity.<\/p>\r\n<p>After more than a year of uncertainty and unrest, the Games have evolved from a stage of power and profit to a platform on which to celebrate differences and promote inclusivity. As such, they are a perfect place for brands to connect, authentically, with a captive global audience.<\/p>\r\n<h3>Putting People First<\/h3>\r\n<p>Having persevered through months of isolation and lockdown, consumers, like the Olympics, have changed. They are now focused less on consumption and more on quality of life and compassion, and prefer to shop with brands that share their values.<\/p>\r\n<p>The shift in consumer sentiment\u2014and the evolved vision of the games\u2014is an opportunity for brands to shift their mindset. With the support of mission-driven Olympic onlookers, marketers have the power to make a difference by addressing systemic issues like sexism, racism, and ableism in their marketing.<\/p>\r\n<p>Take it from Caroline Casey, a disability activist and founder of <a href=\"https:\/\/www.cnbc.com\/2021\/06\/24\/paralympic-games-could-enable-a-more-inclusive-post-pandemic-recovery.html\" target=\"_blank\" rel=\"noopener\">The Valuable 500<\/a>, who shares, \u201cAside from the fact that [the Olympics] is an incredible moment for athletes, all athletes\u2014Paralympic athletes or Olympic athletes\u2014it\u2019s a great moment for us to challenge the perceptions of inclusivity.\u201d<\/p>\r\n<p><br \/>\r\nWith the Olympics in full swing, we reached out to our community to get their opinions on what brands are challenging the perceptions of inclusivity and bringing representation to the forefront of their marketing in an authentic way.<\/p>\r\n<p>You don\u2019t necessarily need a global event to be inclusive in your marketing\u2014though that is a great space to take a stand on important issues\u2014to be mission-driven and these brands are some of the best out there at showing how it\u2019s done.<\/p>\r\n<h3>Brands that are Doing Inclusivity Right<\/h3>\r\n<p>&nbsp;<\/p>\r\n<h4>Benefit Cosmetics<\/h4>\r\n<p>While there is still a ways to go with completely deconstructing the current standards of beauty, Benefit Cosmetics, a <a href=\"https:\/\/www.benefitcosmetics.com\/en-us\" target=\"_blank\" rel=\"noopener\">vintage-inspired American makeup brand<\/a>, took a major step in the right direction by featuring Kate Grant\u2014a model with <a href=\"https:\/\/irishtatler.com\/lifestyle\/kate-grant\" target=\"_blank\" rel=\"noopener\">Down Syndrome<\/a>\u2014in a major campaign.<\/p>\r\n<p>In 2019 Kate became the face of Benefit\u2019s Roller Liner, and the world\u2019s first model with Down Syndrome. The message of inclusivity, communicated through Benefit\u2019s feature of Kate, was a potent reminder that beauty campaigns can have a positive power, inspiring consumers to advocate for celebrating one\u2019s self.<\/p>\r\n\r\n[caption id=\"attachment_86383\" align=\"alignnone\" width=\"325\"]<img class=\"size-full wp-image-86383\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Benefit-Ad.png\" alt=\"Inclusivity in Benefit Campaign\" width=\"325\" height=\"512\" \/> <em>Kate Grant, the first model with Down Syndrome, was featured in a Benefit Cosmetics campaign. Source: <a href=\"https:\/\/people.com\/style\/model-down-syndrome-benefit-cosmetics-ambassador\/\" target=\"_blank\" rel=\"noopener\">People<\/a>.<\/em>[\/caption]\r\n\r\n<h4>Kurt Geiger\u2019s Contemporary Community<\/h4>\r\n<p>According to <a href=\"https:\/\/www.forbes.com\/sites\/carolinecasey\/2021\/03\/03\/tokenism-versus-action-the-fashion-industry-may-talk-the-talk-but-do-they-walk-the-walk\/?sh=4dbf31682504\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>, around 15-20% of the UK\u2019s population, which equates to 14 million people, has a visible or non-visible disability. However, disabled people make up only 0.01% of those featured in fashion and beauty advertising.<\/p>\r\n<p>Inspired to change this statistic, <a href=\"https:\/\/www.kurtgeiger.com\/\" target=\"_blank\" rel=\"noopener\">footwear retailer<\/a> Kurt Geiger launched a new marketing campaign\u2014People Empowered\u2014which creates a platform for individuals who have previously been underrepresented to share their stories, educating consumers about a wide range of disabilities through their email marketing.<\/p>\r\n\r\n[caption id=\"attachment_86389\" align=\"alignnone\" width=\"1024\"]<img class=\"size-full wp-image-86389\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Kurt-Geiger-Campaign.jpeg\" alt=\"Kurt Geiger Ad Campaign\" width=\"1024\" height=\"671\" \/> <em>Kurt Geiger's \"People Empowered\" campaign aims to bring underrepresented communities to the mainstream. Source: <a href=\"https:\/\/milled.com\/kurt-geiger\/contemporary-quilting-58QAjm4QuOq1gogz\" target=\"_blank\" rel=\"noopener\">Milled.com<\/a>.<\/em>[\/caption]\r\n\r\n<h4>Wildbird<\/h4>\r\n<p>Wildbird, <a href=\"https:\/\/wildbird.co\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=9266853526&amp;utm_content=94264131975&amp;utm_term=wild%20bird%20ring%20sling&amp;gclid=CjwKCAjwo4mIBhBsEiwAKgzXOIjdw7LpXGCC3bkh1InQ66-r_bJlGxkGc4ckVrJw0q03avNr4fsIRRoCFbsQAvD_BwE\" target=\"_blank\" rel=\"noopener\">an online baby apparel retailer<\/a>, is committed to producing high quality products that enhance the relationship between parent and child. But they didn't stop at developing some beautiful and functional slings, they created a community as well.<\/p>\r\n<p>The Wildbird Instagram community is vibrant and unapologetic, showcasing mothers in all stages of motherhood. It\u2019s a place for mothers to ask questions, get inspiration, and feel included. Inspired in part by the diversity of their community, the team at Wildbird started to incorporate inclusivity into their products and campaigns, offering inclusive babywearing options and displaying plus-size and disabled parents in their marketing materials.<\/p>\r\n\r\n[caption id=\"attachment_86395\" align=\"alignnone\" width=\"900\"]<img class=\"size-full wp-image-86395\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Wildbird-Campaign.gif\" alt=\"Inclusive motherhood campaign.\" width=\"900\" height=\"1396\" \/> <em>Not all parents are the same and Wildbird aimed to highlight and celebrate those differences. Source: <a href=\"https:\/\/litmus.com\/builder\/350756b\" target=\"_blank\" rel=\"noopener\">Litmus.com<\/a>.<\/em>[\/caption]\r\n\r\n<h4>Aerie<\/h4>\r\n<p><a href=\"https:\/\/www.forbes.com\/sites\/sarahkim\/2020\/01\/31\/aerie-disability-representation\/?sh=37f0007550bd\" target=\"_blank\" rel=\"noopener\">Six years ago<\/a>, American Eagle\u2019s <a href=\"https:\/\/www.ae.com\/us\/en\/c\/aerie\/cat4840006\" target=\"_blank\" rel=\"noopener\">loungewear and lingerie line<\/a>, Aerie launches its first #AerieReal campaign. The campaign, which used models of all backgrounds, body types, and physical abilities (i.e. models with insulin pumps, etc.), was a bold commitment to stop editing pictures of its models. The mission of #AerieREAL is to promote body positivity and diversity, and push other retailers to do the same.<\/p>\r\n<p>Spearheading (and sticking to) their mission statement, Aerie has consistently proven their commitment to inclusivity and representation outside of written statements and social media.<\/p>\r\n<p>This year, they are also showcasing five Special Olympic athletes in their marketing materials.<\/p>\r\n\r\n[caption id=\"attachment_86402\" align=\"alignnone\" width=\"1130\"]<img class=\"size-full wp-image-86402\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Aerie-Campaign.png\" alt=\"#AerieReal Campaign\" width=\"1130\" height=\"1021\" \/> <em>Aerie's #AerieREAL campaign features Special Olympic athletes. Source: <a href=\"https:\/\/www.ae.com\/aerie-real-life\/2021\/07\/22\/celebrating-global-week-of-inclusion-with-special-olympics\/\" target=\"_blank\" rel=\"noopener\">Aerie<\/a>.<\/em>[\/caption]\r\n\r\n<h4>Thinx<\/h4>\r\n<p>It\u2019s disappointing (and uncomfortable) when underwear doesn\u2019t fit. With period underwear like Thinx, <a href=\"https:\/\/www.shethinx.com\/\" target=\"_blank\" rel=\"noopener\">a product designed to replace menstrual items<\/a>, poor fit would be a complete disaster.<br \/>\r\n<a href=\"https:\/\/www.retaildive.com\/news\/thinx-rethinks-inclusive-sizing-with-the-help-of-the-plus-community\/601702\/\" target=\"_blank\" rel=\"noopener\">In 2018<\/a>, Thinx introduced its first line of \u201cextended sizing\u201d for all shapes and sizes of customers. But while well-intentioned, their launch was not well-researched. The fit of their new, extended product was all wrong.<\/p>\r\n<p>Close with their customer community, Thinx responded quickly and turned to their curvy models and consumers for advice. Now, they offer sizes XS through 4X across all of their styles and feature models of different shapes, sizes, sexual orientations, ethnicities, and ages in their marketing to showcase their commitment to effective and inclusive underwear.<\/p>\r\n\r\n[caption id=\"attachment_86408\" align=\"alignnone\" width=\"937\"]<img class=\"size-full wp-image-86408\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Thinx-Campaign.jpeg\" alt=\"Thinx Inclusivity Campaign\" width=\"937\" height=\"527\" \/> <em>As a response to non-inclusive sizing, Thinx added their \"extended sizing\" line with insights from their plus-size models and customers. Source: <a href=\"http:\/\/fastcompany.com\/90412779\/thinx-menstruation-ad-campaign-imagines-men-getting-periods?utm_source=postup&amp;utm_medium=email&amp;utm_campaign=thinx&amp;position=2&amp;partner=newsletter&amp;campaign_date=03072020\" target=\"_blank\" rel=\"noopener\">Fast Company<\/a>.<\/em>[\/caption]\r\n\r\n<h3>The Move to Mission-Driven<\/h3>\r\n<p>The Olympics welcome a diverse mix of athletes, including refugees, women, people of different faiths, ethnicities, races, sexual orientations and abilities. Being a part of these Games\u2014as a brand or spectator\u2014involves more than rooting for your country and celebrating winners. It's about solidarity. It\u2019s a reminder of the differences that unite us.<\/p>\r\n<p>Brands too often focus on one or two portions of their audience, neglecting those who are less represented and missing the opportunity to make a difference with their marketing. The 2020 Olympics shed an important light on the importance of empathy and inclusivity in marketing campaigns. To create a personalized, holistic customer experience, brands should strive to make sure all audiences are represented in marketing messages.<\/p>\r\n<p><em>To learn more about audience segmentation and delivering the right message to <strong>all<\/strong> of your customers, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request an Iterable demo<\/a>.<\/em><\/p>","post_title":"The 2020 Olympics: Inclusivity on a Global Stage","post_excerpt":"The Olympics have evolved from a stage of power and profit to a platform on which to celebrate differences and promote inclusivity.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-2020-olympics-inclusivity-on-a-global-stage","to_ping":"","pinged":"","post_modified":"2021-08-24 13:50:01","post_modified_gmt":"2021-08-24 20:50:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86382","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 30, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/INCLUSIVITY-OLYMPICS-2021.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Inclusivity at the Olympics\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/INCLUSIVITY-OLYMPICS-2021.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/INCLUSIVITY-OLYMPICS-2021-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/INCLUSIVITY-OLYMPICS-2021-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-2020-olympics-inclusivity-on-a-global-stage\/"},{"ID":86310,"post_author":"79","post_date":"2021-07-29 09:02:36","post_date_gmt":"2021-07-29 16:02:36","post_content":"<p>We\u2019ve been thinking a lot about SMS as of late. For those of you keeping score at home, we\u2019ve been enhancing our SMS offering from the inside out\u2014most recently with template logic for <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360059545771-Release-Notes-April-8-2021-\" target=\"_blank\" rel=\"noopener\">opt-out compliance<\/a> and HIPAA compatibility.<\/p>\r\n<p>When you think about persuasive marketing mediums, SMS probably isn\u2019t the first channel that comes to mind. SMS is synonymous with intimate conversation between friends and family. However, some brands have proven enough value to capitalize on the space (think delivery alerts, order status changes, reminders, highly specific promotions, etc).<\/p>\r\n<p>With the right message value, brands earn the right to use this channel. And now, we\u2019re very excited to share how our new channel enhancements further increase this value!<\/p>\r\n<h3>The New &amp; Improved SMS Experience<\/h3>\r\n<p>In our latest SMS release, we\u2019re delivering new features and capabilities loaded with value that we\u2019re certain mobile-specific and cross-channel brands alike will love! Here\u2019s what\u2019s new:<\/p>\r\n<h4>Custom Domain Support<\/h4>\r\n<p>We\u2019re very excited to introduce custom tracking domain support to Iterable SMS! Branded domains add credibility to SMS links and ensure customers that their clicks equate to legitimate experiences. Whether you want to have your embedded SMS links to share your own website domain (e.g. links.yoururl.com) or configure a custom short domain (e.g. you.co), your links can now carry that extra special touch that reinforces link safety and customer trust. Gone are the days of relying on vague bit.ly links to drive and track clicks\u2014more on that last part below.<\/p>\r\n\r\n[caption id=\"attachment_86311\" align=\"alignnone\" width=\"483\"]<img class=\"wp-image-86311 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Shortlinks-1.png\" alt=\"custom domain builder\" width=\"483\" height=\"92\" \/> <em>Personalize links with your very own custom domain<\/em>[\/caption]\r\n\r\n<h4>Automatic Link Shortening<\/h4>\r\n<p>Lengthy URLs are ugly and they take up way too much space. There. We said it.<\/p>\r\n<p>When you\u2019re working on pack-a-punch SMS messaging, you can\u2019t waste precious characters on lengthy URLs. Iterable now automatically detects and shortens any type of link found in your copy! We\u2019re talking UTM parameters, handlebar logic, snippets, data feeds, and more! In this new state, you can now send branded links with auto-generated five-character encoded strings! Now you can send links that look great while better managing your character count cap to avoid splitting single messages into two.<\/p>\r\n\r\n[caption id=\"attachment_86317\" align=\"alignnone\" width=\"585\"]<img class=\"size-full wp-image-86317\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Shortlinks-2.png\" alt=\"shorten URLs into strings\" width=\"585\" height=\"258\" \/> <em>Shorten static, partially dynamic and fully dynamic URLs into uniquely encoded strings<\/em>[\/caption] [caption id=\"attachment_86323\" align=\"alignnone\" width=\"739\"]<img class=\"size-full wp-image-86323\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Shortlinks-3.png\" alt=\"user-friendly link presentation\" width=\"739\" height=\"1600\" \/> <em>Highly specific link data packaged into a user-friendly presentation<\/em>[\/caption]\r\n\r\n<h4>itbl.co Optionality<\/h4>\r\n<p>Just as you can send your SMS links over our Iterable tracking domain (links.iterable.com), you can now take advantage of character count real estate using our new short domain: itbl.co. Even if you don\u2019t have a custom or short domain of your own (yet), you can toggle-on this ability to shorten and tidy up your URLs.<\/p>\r\n\r\n[caption id=\"attachment_86329\" align=\"alignnone\" width=\"459\"]<img class=\"size-full wp-image-86329\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Shortlinks-4.png\" alt=\"choose your preferred tracking domain\" width=\"459\" height=\"135\" \/> <em>Choose your preferred tracking domain from the built-in drop down menu<\/em>[\/caption]\r\n\r\n<h4>Click Tracking<\/h4>\r\n<p>This is a big one! Since this endeavor is an entirely native build, our new link shortening capabilities also come with click tracking capabilities, too! Now, you can add additional depth to the ways you monitor SMS campaign performances by seeing not only who your messages were delivered to, but also, who actually clicked the links. For marketers, this means no more reliance on third party shortening services, manual UTM workarounds, or settling for partial metrics.<\/p>\r\n\r\n[caption id=\"attachment_86335\" align=\"alignnone\" width=\"243\"]<img class=\"wp-image-86335 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Shortlinks-5.png\" alt=\"SMS campaign tracking capabilities\" width=\"243\" height=\"276\" \/> <em>Monitor all the clicks that matter to you<\/em>[\/caption] [caption id=\"attachment_86347\" align=\"alignnone\" width=\"512\"]<img class=\"size-full wp-image-86347\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Shortlinks-6.png\" alt=\"click tracking 2\" width=\"512\" height=\"62\" \/> <em>Gauge SMS campaign performance with built-in click tracking<\/em>[\/caption]\r\n\r\n<h4>SMS Click Metric<\/h4>\r\n<p>As mentioned above, whenever one of your subscribers clicks on your shortlinks, we\u2019ll capture this information as a new click metric\u2014\u201dSMS Click\u201d events under the user\u2019s event histories. Now, it\u2019s easy to monitor performance at both the SMS channel (Message Insights) and campaign (Campaign Analytics) level for a more well-rounded approach to managing campaign effectiveness.<\/p>\r\n\r\n[caption id=\"attachment_86353\" align=\"alignnone\" width=\"707\"]<img class=\"size-full wp-image-86353\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Shortlinks-7.png\" alt=\"SMS data capture\" width=\"707\" height=\"248\" \/> <em>SMS clicks are now captured just like the rest of Iterable\u2019s event data<\/em>[\/caption]\r\n\r\n<h3>Sending A Message<\/h3>\r\n<p>As you can see, we\u2019re continually building new possibilities into our different messaging channels. For SMS, we\u2019re opening up new avenues of customization, performance tracking, and experience potential. And naturally, anytime we can improve a single channel\u2019s capabilities, the benefits extend in a cross-channel fashion! We\u2019re anxiously awaiting to learn how folks are taking advantage of these new features in all sorts of creative ways.<\/p>\r\n<p>P.S. As you might have guessed, these new features lend themselves to a lot of new applications inside the Iterable platform. We\u2019ve got big plans to build upon these elements, and we\u2019ll be unveiling even more in the coming months! Stay tuned!<\/p>\r\n<p>&nbsp;<\/p>","post_title":"Sending Out an SMS: Domains, Short Links, Click Tracking, and More","post_excerpt":"With the right message value, brands earn the right to use SMS and we\u2019re very excited to share our new SMS channel enhancements.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"sending-out-an-sms-domains-short-links-click-tracking-and-more","to_ping":"","pinged":"","post_modified":"2021-07-29 09:02:36","post_modified_gmt":"2021-07-29 16:02:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86310","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 29, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072921_Sending-Out-an-SMS_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"SMS shortlinks\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072921_Sending-Out-an-SMS_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072921_Sending-Out-an-SMS_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072921_Sending-Out-an-SMS_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/sending-out-an-sms-domains-short-links-click-tracking-and-more\/"},{"ID":86179,"post_author":"79","post_date":"2021-07-27 09:46:16","post_date_gmt":"2021-07-27 16:46:16","post_content":"<p>As mentioned in <a href=\"https:\/\/iterable.com\/blog\/why-desktop-ux-matters-for-building-a-better-cx\/\" target=\"_blank\" rel=\"noopener\">the first part of this series<\/a>, each channel\u2019s user experience (UX) is a building block to creating an optimal customer experience (CX). Customers bouncing from channel to channel along their lifecycle journey need to be met with a consistent, frictionless experience. This holistic approach to the customer experience builds better relationships with your customers and increases customer lifetime value (LTV) as a result.\u00a0<\/p>\r\n<p>In our exploration of desktop UX, we learned that consumers generally use a desktop site when completing important tasks. Bigger desktop screens are preferred to provide more context in a single view and are often used for absorbing vast amounts of information. But what\u2019s the next step? What happens when the research is done?<\/p>\r\n<p>Knowing that each channel\u2019s UX plays an integral role in the overall customer experience, we want to take a closer look at a channel that\u2019s getting all the buzz these days: mobile.\u00a0<\/p>\r\n<h3>The Draw of a Mobile Site or App<\/h3>\r\n<p>Mobile sites and apps are valuable ingredients in creating a beneficial customer experience because they\u2019re always available to consumers. These days, everyone has a phone in their pocket, so, as a brand, being able to always be with the customer is a huge plus for marketers.\u00a0<\/p>\r\n<p>Not only do consumers have phones with them, they use them...a lot. \u201cAccording to <a href=\"https:\/\/www.statista.com\/statistics\/1224510\/time-spent-per-day-on-smartphone-us\/\" target=\"_blank\" rel=\"noopener\">a survey conducted in February 2021<\/a>, nearly half of the respondents stated that on average they spent five to six hours on their phone on a daily basis, not including work-related smartphone use.\u201d<\/p>\r\n<p>The way consumers use mobile is very different from how they may use a desktop site. <a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/538\/multi-screen-moblie-whitepaper_research-studies.pdf\" target=\"_blank\" rel=\"noopener\">A study from Google and AnswerLab<\/a> notes, \u201cmobile users tend to be very goal-oriented\u2014they expect to be able to get what they need from a mobile site easily, immediately, and on their own terms.\u201d So while desktop may be the first step in a customer\u2019s buying journey, your mobile site or app may be the last step.\u00a0<\/p>\r\n<p>Because of the sheer abundance of apps available with the swipe of a finger, your mobile experience needs to stand out\u2014it should be designed in a way that enables the user to act quickly, with confidence.<\/p>\r\n<h3>Instilling Confidence Through Your Mobile UX<\/h3>\r\n<p>With mobile being the platform where end transactions take place, it\u2019s vital that your mobile UX instills confidence in the user.\u00a0<\/p>\r\n<p>First off, for a holistic customer experience, your mobile site has to be familiar to the customer. This means the branding should be consistent with your other channels. If your mobile site looks different from your desktop site, in terms of brand colors, fonts, and even site navigation, it\u2019s going to immediately raise some red flags with users. It could prompt thoughts like, \u201cIs this really the same brand I was looking at on my laptop?\u201d Not a huge confidence-builder.<\/p>\r\n<p>Next, your app can\u2019t be pushy. Even though users may end their buying journey on mobile, it can\u2019t be forced. When someone opens your app or loads your mobile site for the first time you should ease into the transaction versus requesting money upfront, which will also raise red flags.\u00a0<\/p>\r\n<p><a href=\"https:\/\/www.calm.com\/\" target=\"_blank\" rel=\"noopener\">Calm<\/a>, for example, prompts users to take a deep breath. This is the first interaction users have with their app. Then, the user is asked what they are looking to gain from the app. This ensures users that the app has what they are looking for before they sign up.\u00a0<\/p>\r\n<p>Only after the cleansing breath and preference page are users asked to sign up. People looking to use Calm are likely looking to assuage their stress and anxiety, so having this onboarding process shows users that <a href=\"https:\/\/iterable.com\/customers\/calm-3\" target=\"_blank\" rel=\"noopener\">Calm cares about their wellbeing<\/a>.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_86252\" align=\"alignnone\" width=\"969\"]<img class=\"size-full wp-image-86252\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072721_Mobile-UX-Matters-for-CX_Calm-Screenshots.png\" alt=\"Calm Mobile UX \" width=\"969\" height=\"579\" \/> <em>Calm\u2019s app has a UX that matches the brand\u2019s goal of providing relaxation and alleviating stress. Source: <a href=\"https:\/\/www.reallygoodux.io\/blog\/calm-app-new-user-experience\">ReallyGoodUX<\/a>.<\/em>[\/caption]\r\n\r\n<p>Instilling confidence in users will improve your mobile experience, but how do you get users to your app or mobile site? Remember that mobile is just a piece of the cross-channel customer experience.<\/p>\r\n<h3>Marketing Channels as an Extension of Mobile<\/h3>\r\n<p>Not only are the sites and apps themselves important for engaging customers, but you can also tap into mobile marketing channels after incorporating a mobile site or app into your marketing strategy.\u00a0<\/p>\r\n<p>Once you have an established mobile experience, you can bring customers to it (and keep them there) via SMS, push notifications, and in-app messaging. To go a step further in creating a seamless customer experience, you can incorporate deep links. Deep links take the customer directly to the view of your mobile experience that relates to your marketing message.\u00a0<\/p>\r\n<p>For instance, as a footwear retailer, say, you send a push notification mentioning a specific sneaker. If a customer were to click on that push notification, containing a deep link, it would open your app and bring them directly to that sneaker\u2019s product page.\u00a0<\/p>\r\n<p>These marketing channels help meet the customer where they are\u2014and in the case of deep linking, you get to influence where they go. They\u2019re on their phone, so being able to lead them directly to an optimized mobile experience shows that you\u2019re paying attention to their engagement habits.<\/p>\r\n<h3>The CX Impact of A Well-Designed Mobile UX<\/h3>\r\n<p>Mobile sites and apps are modern. If a user is researching your products on a desktop site and later wants to browse on mobile, only to learn your mobile site is just a hard-to-read version of your desktop site, it\u2019s going to degrade the entire experience.\u00a0<\/p>\r\n<p>Having an established, streamlined mobile experience shows users you\u2019re paying attention and care about them. Developing a mobile UX adds more depth to the customer experience\u2014they can get to your brand whenever they need to.\u00a0<\/p>\r\n<p><em>To learn more about mobile marketing channels and how to integrate them into your marketing strategy, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/?utm_source=blogCTA&amp;utm_medium=blog&amp;utm_campaign=WhyMobileUXMatters072028\" target=\"_blank\" rel=\"noopener\">request an Iterable demo today<\/a>.<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Why Mobile UX Matters for Building a Better CX","post_excerpt":"Knowing that each channel\u2019s UX plays an integral role in the overall customer experience, we want to take a closer look mobile UX.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"why-mobile-ux-matters-for-building-a-better-cx","to_ping":"","pinged":"","post_modified":"2021-07-27 10:28:34","post_modified_gmt":"2021-07-27 17:28:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86179","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 27, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072721_Mobile-UX-Matters-for-CX_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Mobile UX\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072721_Mobile-UX-Matters-for-CX_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072721_Mobile-UX-Matters-for-CX_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072721_Mobile-UX-Matters-for-CX_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/why-mobile-ux-matters-for-building-a-better-cx\/"},{"ID":86210,"post_author":"70","post_date":"2021-07-26 10:09:59","post_date_gmt":"2021-07-26 17:09:59","post_content":"<p class=\"p1\">We\u2019re thrilled to share that Iterable\u2019s Brand Affinity\u2122 was named a Product of the Year in the 2021 <a href=\"https:\/\/www.bintelligence.com\/sales-and-marketing-technology-awards\"><span class=\"s1\">Sales and Marketing Technology Awards<\/span><\/a> program, also known as The Sammys. Brand Affinity was recognized in the category \"Innovation Technology for User Experience Optimization,\" which recognizes programs that allow marketers to take action on their analytics to make their marketing campaigns more efficient and create actionable results.\u00a0<\/p>\r\n<p class=\"p1\">With sales and marketing technologies now making up more than 20% of an organization's marketing budget, the Sammys honor the technologies, services, organizations, and products helping solve the challenges organizations have connecting and collaborating with prospects and customers. Iterable's Brand Affinity does just that.\u00a0<\/p>\r\n<h3 class=\"p1\"><b>The Evolution of Customer Expectations<\/b><\/h3>\r\n<p class=\"p1\">As we soar past the year-mark of the pandemic, we can now pause and reflect on the ups and downs of business over the last year. There have been some clear \u201cpandemic winners\u201d\u2014think Amazon, Zoom, Netflix\u2014but many more struggled.\u00a0<\/p>\r\n<p>We\u2019ve learned in this time how consumer attitudes and expectations have changed. Social and cultural values matter more. Consumers are seeking emotional connections with brands\u2014ones that have an enduring impact. And we've learned how important it is to be comfortable with change, willing and able to shift gears when necessary.<\/p>\r\n<p class=\"p1\">Brands that are able to convey genuine human connections and empathy across their digital messaging will be the ones who retain customers, gain new ones and turn them all into brand advocates.\u00a0<\/p>\r\n<h3 class=\"p1\"><b>Brand Affinity\u2122: Innovation and Iterable AI\u00a0<\/b><\/h3>\r\n<p class=\"p1\">To help <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990191-Brand-Affinity-\" target=\"_blank\" rel=\"noopener\">drive marketing success<\/a> in this post-pandemic marketing future, where customers want to shop with brands that invest in relationship-building, we focused on developing a solution that would help brands understand how customers feel about their business, in real-time, across channels, to inform smarter strategies at the individual level.<\/p>\r\n\r\n[caption id=\"attachment_86232\" align=\"alignnone\" width=\"1584\"]<img class=\"wp-image-86232 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Segmentation_Dynamic_List.gif\" alt=\"How segmentation works with Brand Affinity\" width=\"1584\" height=\"818\" \/> Marketers can leverage affinity labels natively in Iterable to easily create affinity-based segments and highly-targeted cross-channel campaigns.[\/caption]\r\n\r\n<p class=\"p1\">Brand Affinity, launched in December 2020, brings the <a href=\"https:\/\/www.youtube.com\/watch?time_continue=1&amp;v=R48cyBxz5gY&amp;feature=emb_logo\" target=\"_blank\" rel=\"noopener\">power of sentiment<\/a> to marketing campaigns, making emotional connection exponentially easier. Using advanced AI, Iterable\u2019s Brand Affinity uses behavioral data to <a href=\"https:\/\/iterable.com\/blog\/introducing-brand-affinity\/\" target=\"_blank\" rel=\"noopener\">automatically calculates a score<\/a>\u2014such as positive, neutral, or negative\u2014based on a customer\u2019s recent interactions with a brand. With this understanding of a customer's sentiment, brands can more intelligently communicate with their audience at a personal level to create meaningful, relevant campaigns tailored to each user's experience with the brand.\u00a0<\/p>\r\n<p class=\"p1\">Using Brand Affinity, marketers can maximize retention with loyal customers, nurture customers through lifecycle stages, and mitigate churn\u00a0 whenever possible.<\/p>\r\n<p class=\"p1\">When it comes to product innovation, Iterable\u2019s answer is simple: prioritize people. To reach the heightened expectations of customers, marketers must enrich the relationships between consumers and their brands and empower positive experiences.<\/p>\r\n<p class=\"p1\"><em>If you would like to learn more about Brand Affinity or any of Iterable\u2019s AI products visit <a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">iterable.com\/ai<\/span><\/a> for more information or <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/?utm_source=blogCTA&amp;utm_medium=blog&amp;utm_campaign=BrandAffinityProductoftheYear\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a>.<\/em><\/p>","post_title":"Brand Affinity\u2122 Named a Product of the Year by The Sammys","post_excerpt":"Iterable\u2019s Brand Affinity\u2122 was named a Product of the Year in the 2021 Sales and Marketing Technology Awards program (The Sammys).","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"brand-affinity-product-of-the-year-sales-and-marketing-technology-awards","to_ping":"","pinged":"","post_modified":"2021-07-26 10:35:25","post_modified_gmt":"2021-07-26 17:35:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86210","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"July 26, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":8,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072621_SAMMY-Award_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable\u2019s Brand Affinity\u2122 Named Product of the Year by the Sales and Marketing Technology Awards\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072621_SAMMY-Award_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072621_SAMMY-Award_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072621_SAMMY-Award_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/brand-affinity-product-of-the-year-sales-and-marketing-technology-awards\/"},{"ID":85784,"post_author":"74","post_date":"2021-07-22 04:39:19","post_date_gmt":"2021-07-22 11:39:19","post_content":"<p>Today's customers want to see more than their names in the emails they receive from your brand. In fact, they insist on it \u2013 and will ignore your emails or worse, if they don't see themselves in your messages.<\/p>\r\n<p>A personalisation plan requires a lot of moving parts to come together to create messages that break through inbox clutter and connect with your customers no matter where they are on their journey with your brand.<\/p>\r\n<p><strong>Join us and learn:<\/strong><\/p>\r\n<ul>\r\n\t<li>How to get your Data Ducks in a Row<\/li>\r\n\t<li>A\/B Testing your Automations<\/li>\r\n\t<li>Aesop Personalisation strategies<\/li>\r\n<\/ul>","post_title":"Individualisation: 3 steps towards a winning customer experience","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"individualisation-3-steps-towards-a-winning-customer-experience","to_ping":"","pinged":"","post_modified":"2021-08-02 17:11:00","post_modified_gmt":"2021-08-03 00:11:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=85784","menu_order":7,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"July 22, 2021","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":3,"filter":"raw","term_order":"0"},{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":51,"filter":"raw","term_order":"5"}],"term_slugs":["webinar-de","webinar"],"term_names":["Webinar","Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/150721-iterable-768x512-grey.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/150721-iterable-768x512-grey.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/150721-iterable-768x512-grey-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/150721-iterable-768x512-grey-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/individualisation-3-steps-towards-a-winning-customer-experience\/"},{"ID":86146,"post_author":"35","post_date":"2021-07-21 09:42:37","post_date_gmt":"2021-07-21 16:42:37","post_content":"<p><em>If you've been around our content recently, you might have noticed a theme of <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/em><\/p>\r\n<p><em>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.<\/em><em>\u00a0We're all in this together, so what better way to collaborate than sharing ideas?<\/em><\/p>\r\n<p>In our latest installment, hear from Sara Yamamoto and Elle Monah, CRM Marketing Managers at Policygenius, an <a href=\"https:\/\/www.policygenius.com\/\" target=\"_blank\" rel=\"noopener\">online insurance marketplace<\/a>, about how Policygenius personalizes the customer journey to find the right insurance plans for each customer.\u00a0<\/p>\r\n<h3>Meet Sara and Elle From Policygenius<\/h3>\r\n<p>Insurance can be a complicated matter, especially in the U.S. Each plan\u2014whether it's life insurance, auto, home, renters, what have you\u2014comes with a variety of tiny details that change the breadth of the plan. And each of these details can alter a person's life...and bank account. In my chat with Sara and Elle, they walked me through how Policygenius simplifies the complexity of insurance to ensure every customer is getting the right information to make an informed decision.\u00a0<\/p>\r\n<p>With an industry like insurance, the potential for repeat purchases is limited, too, so we also chatted about how Policygenius utilizes educational material and a personalized experience to keep customers engaged between buying cycles.\u00a0<\/p>\r\n<p>Give it a watch or listen right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/NOB0RCPolNk[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable's<\/a> <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">social<\/a> <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">channels<\/a> in case you miss any episodes.\u00a0<\/p>","post_title":"How Policygenius Makes Insurance Shopping Easy","post_excerpt":"Hear from two Policygenius CRM Marketing Managers about how the company personalizes the customer journey to find the right insurance plan.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-policygenius-makes-insurance-shopping-easy","to_ping":"","pinged":"","post_modified":"2021-07-21 09:42:37","post_modified_gmt":"2021-07-21 16:42:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86146","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"July 21, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":19,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_DBM-Video-Series_06_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DBM Policygenius\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_DBM-Video-Series_06_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_DBM-Video-Series_06_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_DBM-Video-Series_06_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-policygenius-makes-insurance-shopping-easy\/"},{"ID":86038,"post_author":"79","post_date":"2021-07-20 09:01:05","post_date_gmt":"2021-07-20 16:01:05","post_content":"<p>To create a successful website, brands need to realize the connection between user experience (UX) and the customer experience (CX). Before we explore that connection, however, it\u2019s crucial to understand the differences between the two.<\/p>\r\n<p>As explained in <a href=\"https:\/\/www.the-future-of-commerce.com\/2020\/01\/20\/ux-vs-ui-vs-cx\/\" target=\"_blank\" rel=\"noopener\">The Future of Customer Engagement and Experience<\/a>, \u201cUX is the experience a user has with a brand during a journey across a single channel.\u201d The single channel distinction is important here. Essentially, UX is a building block but the CX is the whole building.<\/p>\r\n<p>For example, there may be a UX specific to desktop, but if the user bounces from desktop to mobile, there\u2019s likely a different mobile UX. Added friction or inconsistency between the two channels could negatively impact the CX as a whole, even though each standalone UX is perfectly acceptable.<\/p>\r\n<p>To begin our exploration into how the UX of each individual channel impacts the whole customer experience, we\u2019ll start with the desktop UX.<\/p>\r\n<h3>The Draw of a Desktop Site<\/h3>\r\n<p>Contrary to what <a href=\"https:\/\/www.forbes.com\/sites\/markrogowsky\/2013\/04\/11\/the-death-of-the-pc-has-not-been-exaggerated\/?sh=70c0a15a6ebf\" target=\"_blank\" rel=\"noopener\">some might believe<\/a>, desktop isn\u2019t dead.<\/p>\r\n<p>While the idea of sitting at a computer versus pulling one out of your pocket may shock some, there is still a place in the world for desktop computers. In fact, many <a href=\"https:\/\/www.nngroup.com\/articles\/large-devices-important-tasks\/\" target=\"_blank\" rel=\"noopener\">users prefer desktop computers<\/a> when it comes to completing \u201cimportant\u201d tasks. The Nielsen Norman Group concluded that users prefer desktop experiences to execute more complex tasks, which often overlap with those deemed \u201cimportant.\u201d Think: taxes, for example.<\/p>\r\n<p>One theory, they explained, is that desktops, with larger screens, provide more context. To fully understand the task at hand, the user doesn\u2019t have to search, scroll, and click as much as they may have to on mobile. This lessens the user's <a href=\"https:\/\/www.nngroup.com\/articles\/minimize-cognitive-load\/\" target=\"_blank\" rel=\"noopener\">cognitive load<\/a> and improves their overall experience.<\/p>\r\n<p>However, just because users prefer desktops for important, complex tasks, doesn\u2019t mean they\u2019ll prefer your desktop site. Your UX has to instill confidence in the user, especially because desktop is preferred for high-priority tasks.<\/p>\r\n<h3>Instilling Confidence Through Your Desktop UX<\/h3>\r\n<p>According to <a href=\"https:\/\/www.sweor.com\/firstimpressions\" target=\"_blank\" rel=\"noopener\">Sweor.com<\/a>, \u201cIt takes about 50 milliseconds (that\u2019s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they\u2019ll stay or leave.\u201d<\/p>\r\n<p>For users to get to your site and stay there, the UX has to be <a href=\"https:\/\/usabilitygeek.com\/building-user-confidence-user-experience-design\/\" target=\"_blank\" rel=\"noopener\">intuitive<\/a> and frictionless. Upon their first glance of your site, users should know exactly where to click to complete the task they set out to do. After all, people use computers for their ease and efficiency. If your site isn\u2019t making the experience easier, someone else\u2019s site will.<\/p>\r\n<p><a href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noopener\">Zillow<\/a>, for example, a site used to find a new home, has an incredibly clear, concise homepage. The user\u2019s eye is immediately drawn to the search bar where they can type in a specific address, neighborhood, city, or ZIP code.<\/p>\r\n\r\n[caption id=\"attachment_86039\" align=\"alignnone\" width=\"1600\"]<img class=\"wp-image-86039 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Zillow-Desktop-UX.png\" alt=\" Desktop UX for CX\" width=\"1600\" height=\"1023\" \/> <em>There is a clear first step on this site. Even the copy \u201cChange starts here\u201d guides the user to start their house hunting.<\/em>[\/caption]\r\n\r\n<p>This is likely the first step users would take when looking for a new home. This shows that <a href=\"https:\/\/iterable.com\/customers\/zillow-4\" target=\"_blank\" rel=\"noopener\">Zillow understands their customers<\/a> and the <a href=\"https:\/\/www.spinxdigital.com\/blog\/top-10-website-designs-2020\/#zillow\" target=\"_blank\" rel=\"noopener\">simplistic design and clarity<\/a> helps instill confidence in the users.<\/p>\r\n<h3>Marketing Channels as an Extension of the Desktop<\/h3>\r\n<p>The desktop site needs to be aligned with your brand style guide, be clear and concise, and instill confidence in the user, but it doesn\u2019t exist in a vacuum. Visiting your desktop site isn\u2019t a one-and-done experience for the user. It\u2019s likely they\u2019ll bounce around on various channels, including returning to your site on multiple occasions.<\/p>\r\n<p>The same UX principles you use when designing your desktop site can be carried through to your other marketing channels to create a consistent customer experience. Google has the perfect example depicting how the desktop site is a building block to fortify the entire customer experience.<\/p>\r\n\r\n[caption id=\"attachment_86090\" align=\"alignnone\" width=\"660\"]<img class=\"size-full wp-image-86090\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072021_Desktop-UX-Matters-for-CX_Google-Screenshots.png\" alt=\"Google Nest Example\" width=\"660\" height=\"1020\" \/> <em>Google allows the customer to buy the new Nest Hub directly from the email, mimicking the functionality of the website. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/the-new-nest-hub-has-arrived\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>In this example, users can purchase the Nest Hub directly from the email, which mimics the design and product selection process of the website. If a user goes to the email and then the website, or vice versa, they\u2019re experiencing brand and UX consistency, contributing to a seamless customer experience.<\/p>\r\n<h3>Desktop UX is One Part of the Bigger Picture<\/h3>\r\n<p>While you may not prioritize your desktop site, especially if your users aren\u2019t completing complex tasks, your desktop is part of your customer experience. Even if a customer visits your mobile site or app 99.9% of the time and only visits your desktop .1% of the time, you need to ensure your desktop site is an extension of your brand.<\/p>\r\n<p>A desktop site is only one piece of the customer experience. Each channels\u2019 UX contributes to establishing a good experience. Understanding how and where your users are interacting with your brand across multiple channels can help you build a holistic customer experience.<\/p>\r\n<p><em>To learn how to efficiently and effectively reach your customers through multiple channels, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/?utm_source=blogCTA&amp;utm_medium=blog&amp;utm_campaign=WhyDesktopUXMatters072021\" target=\"_blank\" rel=\"noopener\">request an Iterable demo<\/a> today.<\/em><\/p>","post_title":"Why Desktop UX Matters for Building a Better CX","post_excerpt":"To begin our exploration into how the UX of each individual channel impacts the whole customer experience, we\u2019ll start with the desktop UX.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"why-desktop-ux-matters-for-building-a-better-cx","to_ping":"","pinged":"","post_modified":"2021-07-20 09:29:20","post_modified_gmt":"2021-07-20 16:29:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=86038","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 20, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072021_Desktop-UX-Matters-for-CX_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Desktop UX Matters for CX\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072021_Desktop-UX-Matters-for-CX_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072021_Desktop-UX-Matters-for-CX_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/072021_Desktop-UX-Matters-for-CX_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/why-desktop-ux-matters-for-building-a-better-cx\/"},{"ID":85783,"post_author":"47","post_date":"2021-07-19 09:00:04","post_date_gmt":"2021-07-19 16:00:04","post_content":"<p>Digital transformation is the buzz phrase of the decade. But few know how to do it, and even fewer have measurable financial results.<br \/>\r\n<br \/>\r\nSwan Sit was the Global Head of Digital Marketing at Nike, Est\u00e9e Lauder, Revlon, and Elizabeth Arden. She will take us through a case study of when digital transformation works, leading a global cosmetic company through a turnaround that resulted in acquisition, and the steps and components needed to execute a transformation journey. She will also take us through recent trends and changes that continually affect our digital transformation roadmaps, like data, privacy and platforms.<br \/>\r\n<br \/>\r\nMarketing is fundamentally about people. But only when we understand the channels and platforms that reach our consumers, can we meet them where they are. Consumers are already there \u2013 it\u2019s time for the companies to catch up.<\/p>","post_title":"Learn to Lead a Digital Transformation from a Master Marketer Who\u2019s Done It Before","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-transformation-learn-how-to-from-a-master-marketer","to_ping":"","pinged":"","post_modified":"2021-08-11 10:31:42","post_modified_gmt":"2021-08-11 17:31:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=85783","menu_order":8,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"July 19, 2021","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":3,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_Digital-Transformation-How-To_768x512-2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Learn to Lead a Digital Transformation from a Master Marketer Who\u2019s Done It Before\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_Digital-Transformation-How-To_768x512-2.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_Digital-Transformation-How-To_768x512-2-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_Digital-Transformation-How-To_768x512-2-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/digital-transformation-learn-how-to-from-a-master-marketer\/"},{"ID":85923,"post_author":"35","post_date":"2021-07-15 12:57:45","post_date_gmt":"2021-07-15 19:57:45","post_content":"<p>When was the last time you bought a pair of shoes? Buying behaviors have shifted since storefronts closed for over a year and people\u2019s activities adjusted. Even before the pandemic, consumers began prioritizing comfortable footwear, <a href=\"https:\/\/themoodpalette.com\/5-trends-prove-new-age-fashion-all-about-comfort\/\" target=\"_blank\" rel=\"noopener\">following similar apparel trends<\/a>. This preference evolution coupled with changes to buying behaviors has presented new challenges for brands.\u00a0<\/p>\r\n<p>Developing successful email campaigns has become even more complex as the pandemic continues to shift buying trends. COVID has created an ever-changing environment that requires brands to adapt messaging and strategy to stay relevant constantly.\u00a0<\/p>\r\n<p>The pandemic created an even more significant challenge for footwear brands. With fewer people leaving their homes for work and other gatherings, selling footwear became a difficult task. This changing dynamic requires even more innovative tactics to retain customers: empathy and the ability to adapt need to be at the heart of all messaging and design strategies.<\/p>\r\n<p>How can marketers plan with this new complexity?<br \/>\r\n\u00a0<br \/>\r\nLet's dive into curated list of email trends for the footwear industry that can help you craft your email strategy.\u00a0<\/p>\r\n<h3>Footwear Email Trends to Watch For<\/h3>\r\n<h4>1. Impactful Messaging<\/h4>\r\n<p>With the social justice movements gaining traction, consumers are demanding more accountability and actions from brands. It\u2019s important to meet the expectations of your customers in an <a href=\"https:\/\/iterable.com\/blog\/post-pandemic-marketing\/\" target=\"_blank\" rel=\"noopener\">authentic way<\/a>. In the last year, many companies have been called out for performative activism. Consumers recognize when a brand attaches themselves to a cause for social capital and not to create positive change, which is why it\u2019s important to stay authentic.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_85924\" align=\"alignnone\" width=\"570\"]<img class=\"size-full wp-image-85924\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-14-at-11.29.24-AM.png\" alt=\"Impactful Messaging in Footwear\" width=\"570\" height=\"1261\" \/> A quick message breaking up the normal drumbeat can make a huge impact. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/our-latest-slip-on-is-here-just-in-time-for-social-distancing\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>[\/caption]\r\n\r\n<p>This email from <a href=\"https:\/\/nisolo.com\/\" target=\"_blank\" rel=\"noopener\">Nisolo<\/a>, a Nashville company focused on ethically made shoes and accessories, has a neutral background that draws attention to the copy. It smoothly transitions from a wellness check-in to highlight a versatile product suited for WFH or venturing out. Empathetic messaging like this helps to build community virtually when showrooms are closed.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_85930\" align=\"alignnone\" width=\"599\"]<img class=\"size-full wp-image-85930\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-14-at-11.32.47-AM.png\" alt=\"Community Building Brooks\" width=\"599\" height=\"1762\" \/> Combining thematic design with your messaging can help build a sense of community. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/run-your-rainbow\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.brooksrunning.com\/\" target=\"_blank\" rel=\"noopener\">Brooks<\/a> is well known for building a community of runners. We\u2019ve all seen <a href=\"https:\/\/iterable.com\/blog\/beyond-the-rainbow-showing-your-true-colors-as-a-pride-ally\/\" target=\"_blank\" rel=\"noopener\">companies highlight Pride<\/a>, but this Brooks message takes action to support the LGBTQIA community by sharing their efforts to support the community. The playful rainbow wraps this supportive message to make you feel like you\u2019re a part of the community.\u00a0<\/p>\r\n<p>As you look to craft impactful messaging that\u2019s authentic to your brand, think about how your brand interacts with your customers and the community.\u00a0<\/p>\r\n<h4>2. Sustainability<\/h4>\r\n<p>In continuation of the themes of action and accountability, <a href=\"https:\/\/iterable.com\/blog\/earth-day-marketing\/\" target=\"_blank\" rel=\"noopener\">environmental awareness<\/a> is another critical topic to consumers. An increasing number of companies are releasing sustainability reports as consumers want more transparency into supply chains.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_85936\" align=\"alignnone\" width=\"667\"]<img class=\"size-full wp-image-85936\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-14-at-11.38.01-AM.png\" alt=\"Sustainability Collaboration\" width=\"667\" height=\"859\" \/> Brands often forget they don't have to go it alone. Source: <a href=\"https:\/\/www.mailcharts.com\/emails\/39953b05-347a-b614-9f97-5c4183308bb7\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>[\/caption]\r\n\r\n<p>The <a href=\"https:\/\/www.adidas.com\/us\" target=\"_blank\" rel=\"noopener\">Adidas<\/a> and <a href=\"https:\/\/www.allbirds.com\/\" target=\"_blank\" rel=\"noopener\">Allbirds<\/a> collaboration combines an iconic global brand and a sustainable shoe company to create a performance shoe with a low carbon footprint. This proof-of-concept email teases interest in this low-carbon creation. Customers have shown loyalty to brands they believe align with their values, like sustainability. The blooming flowers featured in rocky steps symbolize the new growth of this concept.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_85942\" align=\"alignnone\" width=\"651\"]<img class=\"size-full wp-image-85942\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-14-at-11.40.54-AM.png\" alt=\"Sustainability in Footwear\" width=\"651\" height=\"1622\" \/> Consumers like sharing values with brands. Call out your values when appropriate to make a connection. Source: <a href=\"https:\/\/www.mailcharts.com\/emails\/ad404028-3ad9-4067-3717-e30008d90828\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>[\/caption]\r\n\r\n<p><a href=\"https:\/\/cariuma.com\/\" target=\"_blank\" rel=\"noopener\">Cariuma<\/a>, a Brazilian sustainable shoe brand, focuses on conscious community and eco-friendly organizations. The rainforest image coupled with a clean white background emphasizes this company\u2019s dedication to sustainability and a clean future. The crisp white and bright green colors highlight the carbon-neutral shipping option shown at the bottom of the email without taking away from the message.\u00a0<\/p>\r\n<p>Sustainability isn\u2019t a one-size-fits-all, consider what sustainable efforts and messaging align with your customers\u2019 needs.<\/p>\r\n<h4>3. Plant Accents<\/h4>\r\n<p>As consumers\u2019 preferences move to natural products, so does the marketing messaging and design around them. Even in the footwear industry, more companies have emerged that focus on using natural or recycled materials. This shift has integrated what people associate as organic, resulting in plant accents appearing more often in messaging.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_85948\" align=\"alignnone\" width=\"642\"]<img class=\"size-full wp-image-85948\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-14-at-11.44.12-AM.png\" alt=\"Plantccents\" width=\"642\" height=\"1341\" \/> Put your shoes in the context of where they might be worn. Source: <a href=\"https:\/\/www.mailcharts.com\/emails\/ecffde35-247f-7a02-5efa-1108eaaa864f\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.sanuk.com\/\" target=\"_blank\" rel=\"noopener\">Sanuk<\/a> is a footwear company that encourages people to get outdoors and take care of the environment. The bright colors of this design make it feel like a fun jump into spring while embodying the brand\u2019s values. The bright green images tie into their focus on good vibes and the love of the beach.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_85954\" align=\"alignnone\" width=\"625\"]<img class=\"size-full wp-image-85954\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-14-at-11.47.44-AM.png\" alt=\"Plant Shadows\" width=\"625\" height=\"1649\" \/> Design can be subtle and just as effective in evoking a sentiment. Source: <a href=\"https:\/\/www.mailcharts.com\/emails\/e79b311a-8844-5023-c58c-22229f394419\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.roots.com\/us\/en\/homepage\" target=\"_blank\" rel=\"noopener\">Roots<\/a>, a premium Canadian outdoor brand, takes its camp roots seriously. Founded by two camp buddies, it embodies that spirit in its messaging by using natural imagery that ties into the concept of quality leather and an eco-friendly footprint. Playing with the shadows of plants keeps the organic feel of the company while maintaining focus on the leather shoes.\u00a0<\/p>\r\n<p>Using plant accents\u2014and their shadows\u2014in your design can help amplify the perceived quality of your brand.\u00a0<\/p>\r\n<h4>4. Soft backgrounds<\/h4>\r\n<p>Soft backgrounds have been rising in frequency for their natural and organic feel. They also make reading longer copy much more manageable. These backgrounds convey a sense of calm and safety, another reason they\u2019ve gained popularity.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_85960\" align=\"alignnone\" width=\"802\"]<img class=\"size-full wp-image-85960\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-14-at-12.04.51-PM.png\" alt=\"Soft background\" width=\"802\" height=\"1126\" \/> A fun gif never hurts either. Source: <a href=\"https:\/\/www.mailcharts.com\/emails\/76bb9b2d-c277-e7f1-98a2-e782141bcf1d\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>[\/caption]\r\n\r\n<p>Allbirds' muted backgrounds provide a natural feel to an email while providing more interest to the reader than a plain white background. Allbirds\u2019 order confirmation email keeps the fun spirit of the company with the playful lamb pun. At the same time, the light background makes it easy to scan important order information that the recipient needs.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_85966\" align=\"alignnone\" width=\"618\"]<img class=\"size-full wp-image-85966\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-14-at-12.07.13-PM.png\" alt=\"Muted Backgrounds\" width=\"618\" height=\"1336\" \/> Extending beyond the confines of the content block adds dimension and depth to your products. Source: <a href=\"https:\/\/www.mailcharts.com\/emails\/f3ee7f3f-e8da-951a-ba2e-f9328dfa31bb\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>[\/caption]\r\n\r\n<p>Subscription-based shoe retailer <a href=\"https:\/\/www.justfab.com\/\" target=\"_blank\" rel=\"noopener\">JustFab<\/a> likes to keep its messaging light and playful. The muted background color of the email draws the recipient\u2019s eye to the shoes. They also keep it lively by adding a bit of animation and a pop of color later in the email. The neutral background keeps the focus on the sandals while maintaining an overall clean layout.<\/p>\r\n<p>Use these muted tones when focusing on messaging or driving attention to a single product so the audience can easily find what they need.<\/p>\r\n<h3>Focusing on Your Audience<\/h3>\r\n<p>As you craft your email messaging, consider what key messages resonate with your audience and how you can use your design to amplify this. Are they focused on sustainability? Do they value transparency? Whichever styles you use, focus on your audience\u2019s needs first.\u00a0<\/p>\r\n<p><em>Curious about the different ways you can incorporate design in your email marketing? <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo<\/a>.<\/em><\/p>","post_title":"4 Compelling Footwear Email Trends to Try this Year","post_excerpt":"Let's dive into curated list of email trends for the footwear industry that can help you craft your email strategy.\u00a0","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"4-compelling-footwear-email-trends-to-try-this-year","to_ping":"","pinged":"","post_modified":"2021-07-29 09:23:57","post_modified_gmt":"2021-07-29 16:23:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85923","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 15, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/071521_Footwear-Design-Trends_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"4 Compelling Footwear Email Trends to Try this Year\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/071521_Footwear-Design-Trends_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/071521_Footwear-Design-Trends_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/071521_Footwear-Design-Trends_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/4-compelling-footwear-email-trends-to-try-this-year\/"},{"ID":85819,"post_author":"79","post_date":"2021-07-13 09:09:22","post_date_gmt":"2021-07-13 16:09:22","post_content":"<p>Scrolling through your notifications or your inbox, you\u2019ll likely see some familiar emojis. Whether it accompanies a \u201cTime is Running Out \ud83d\udd50\u201d subject line or a \u201c\ud83c\udf89 It\u2019s the weekend!\u201d push notification, marketing emojis are prevalent in the messages we all receive.<\/p>\r\n<p>Do they really work though? What\u2019s the draw for marketers to include emojis in their messages? Let\u2019s explore why marketing emojis are popping up in our inboxes and if there is any data to support using them or if they\u2019re just for fun.<\/p>\r\n<h3>Text Alone Can Be Misinterpreted<\/h3>\r\n<p>Who remembers the OG emojis, emoticons? \ud83d\ude4b\u200d\u2640\ufe0f Combinations of punctuation and letters were used to convey a feeling\u2014an emotion. Adding \u201c:)\u201d or \u201c:P\u201d to the end of the text added value beyond the written words.<\/p>\r\n<p>As texting emerged as a popular way to communicate, it became clear that intent of the message may be lost in translation, depending on how the recipient read the text. Consequently, images were added to confirm the emotion behind the text. With the introduction of emoticons, as <a href=\"https:\/\/www.wired.com\/story\/guide-emoji\/\" target=\"_blank\" rel=\"noopener\">Wired<\/a> puts it, \u201cYou could convey sarcasm by tacking on ;-) at the end of your message, or share your ambivalence with the \u00af_(\u30c4)_\/\u00af face.\u201d<\/p>\r\n<p>Text without this confirmation of intent can be easily misinterpreted. As <a href=\"https:\/\/www.entrepreneur.com\/article\/346802\" target=\"_blank\" rel=\"noopener\">Entrepreneur.com<\/a> points out, \u201cpeople think others understand their messages 90 percent of the time, but the actual statistic is only 50 percent.\u201d<\/p>\r\n<p>Adding emojis to a message can not only solidify the intent behind the text, it can break down barriers.<\/p>\r\n<h3>Emojis Are a Universal Language<\/h3>\r\n<p>Another appeal of using images instead of text is that they\u2019re understood cross-culturally. Emotions are understood regardless of the language people speak. When someone smiles, you know they\u2019re happy. Emojis provide similar context clues to text on a global scale. Even if the accompanying text isn\u2019t understood by all, a \u201c\ud83d\ude00\u201d at the end will inform the reader that this is a happy, kind message.<\/p>\r\n<p>In reality, symbols are used in everyday life to communicate guidelines and rules, regardless of where you are. An example that comes to mind is traffic signs. Red hexagons mean \u201cstop,\u201d green lights mean \u201cgo\u201d and red circles with a line through the middle mean \u201cdon\u2019t.\u201d Like these widely accepted traffic signs, emojis are quickly becoming global symbols.<\/p>\r\n<p>While emojis can clarify messages and are understood across the globe, should they really be used in marketing messages?<\/p>\r\n<h3>Using Marketing Emojis<\/h3>\r\n<p>Emojis are used in daily, casual conversations, sure, but should they be used in marketing? Because emojis, as a whole, are generally seen as fun and playful, it\u2019s critical that brands grasp when it may or may not be appropriate to use them. A law firm, for example, may not want to include \u201c\ud83d\udd7a\u201d in their emails to clients, but an amusement park can go nuts with \u201c\ud83c\udfa2\u201d or \u201c\ud83e\udd2a.\u201d<\/p>\r\n<p>Brands that inherently have a lighter tone and offer playful products can incorporate marketing emojis into their messaging to perpetuate their identity as a fun-loving brand. As long as the use of emojis aligns with your brand\u2019s values and personality, they can enhance your marketing messaging.<\/p>\r\n<p>One way to explore whether or not emojis are resonating with your audiences is to test. A\/B testing will give you a sense of what\u2019s working and what\u2019s not. Either between different emojis or simply between using and not using emojis in subject lines or social posts. \u201c<a href=\"https:\/\/www.entrepreneur.com\/article\/289704\" target=\"_blank\" rel=\"noopener\">Every audience is different<\/a>, so dive into all available data to see how your audience responds to their use.\u201d<\/p>\r\n<p>With the ability to collect data and build profiles on individual customers, you can appeal to their emotions on a personal level.<\/p>\r\n<h3>Emojis Work in Conversational Marketing<\/h3>\r\n<p>Marketing has evolved from talking to consumers to talking with consumers. Rather than using marketing jargon, brands should aim to speak directly with individual customers, like they\u2019re having a friendly conversation. Just as you would with friends, while adopting this more laid-back style of communication, your brand can use emojis with your customers.<\/p>\r\n<p>Talking with customers as friends can reach them on an emotional level versus just flooding them with promotions and offers and hoping something sticks. Building a deep connection with customers leads to a strong relationship. A better relationship can then increase customer lifetime value.<\/p>\r\n<p>Not only does emotion build relationships, it plays into the shopping experience. According to <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/inside-the-consumer-mind\/201302\/how-emotions-influence-what-we-buy\" target=\"_blank\" rel=\"noopener\">Psychology Today<\/a>, \u201cfunctional magnetic resonance imaging (fMRI) shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences), rather than information (brand attributes, features, and facts).\u201d<\/p>\r\n<h3>Emotions Solidify Connections &amp; Decisions<\/h3>\r\n<p>A study in the <a href=\"https:\/\/dergipark.org.tr\/en\/download\/article-file\/237249\" target=\"_blank\" rel=\"noopener\">International Journal of Social Sciences and Education Research<\/a> stated, \u201cthe most important features of emojis are that they can reflect emotions and pass those emotions to the other side. If visual content is often thought to leave a greater emotional impact than words, the benefits of adding emoji to campaign messages can be understood.\u201d<\/p>\r\n<p>If you can use emojis to evoke emotions that are aligned with what you want your customers to feel when they think of your brand, go for it.<\/p>\r\n<p><em>To see how you can use customer data collection to create personalized experiences for your customers, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request a demo<\/a> today.<\/em><\/p>","post_title":"Marketing Emojis: \ud83d\udc4e or \ud83d\udc4d?","post_excerpt":"Let\u2019s explore why marketing emojis are popping up in our inboxes and if there is any data to support using them or if they\u2019re just for fun.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"marketing-emojis-%f0%9f%91%8e-or-%f0%9f%91%8d","to_ping":"","pinged":"","post_modified":"2021-07-13 09:09:22","post_modified_gmt":"2021-07-13 16:09:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85819","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 13, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/071321_Marketing-Emojis_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Marketing Emojis Blog\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/071321_Marketing-Emojis_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/071321_Marketing-Emojis_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/071321_Marketing-Emojis_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/marketing-emojis-%f0%9f%91%8e-or-%f0%9f%91%8d\/"},{"ID":85798,"post_author":"79","post_date":"2021-07-12 13:34:17","post_date_gmt":"2021-07-12 20:34:17","post_content":"<p>As of late we\u2019re seeing more and more brands undergo digital transformations. Particularly, we\u2019re seeing a shift in priorities as <a href=\"https:\/\/iterable.com\/webinars\/care-com-tech-stack-powers-smarter-campaigns\/\" target=\"_blank\" rel=\"noopener\">modern, integrated martech stacks<\/a> are becoming more valuable for brands. Partially as a result of the pandemic, brands are increasingly adopting new digital channels to be able to easily reach their customers with unique, personalized messages.<\/p>\r\n<p>Not every brand had to make the switch to digital, though. There are brands that are digitally native, meaning they were conceived in the digital world and have always been present on digital platforms. Often called \u201cdigitally-native brands\u201d (DNBs) these brands <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2019\/07\/30\/digital-native-brands-how-they-start-and-why\/?sh=7c39df8f4949\" target=\"_blank\" rel=\"noopener\">begin with an integrated tech stack<\/a>, allowing them to deliver a personalized, efficient customer experience from day one.<\/p>\r\n<p>But what about the brands that did have to adapt\u2014the non-DNBs? How do they incorporate digital channels into their marketing strategy?<\/p>\r\n<h3>Digital Transformation Tips for Non-DNBs<\/h3>\r\n<h4>1. Check All Digital Channels<\/h4>\r\n<p>To create a fully unified customer experience, brands need to consider where and how their customers will be interacting with them. If you have channels created, make sure they are optimized to reduce friction in the user experience.<\/p>\r\n<p>As an example, through customer feedback, <a href=\"https:\/\/www.jerseymikes.com\/\" target=\"_blank\" rel=\"noopener\">Jersey Mike\u2019s<\/a>, a sub sandwich brand born in 1956, learned that they needed to streamline their online ordering experience. After digging into the data, they noticed a lot of orders were coming from the mobile site but not through their mobile app.<\/p>\r\n<p>The beauty of mobile apps is that they live right on a user\u2019s home screen and give the user quick access to their account and all\u2014or most\u2014of what a brand has to offer. In contrast, a mobile site is less convenient, often more cumbersome to use and may add friction to the user lifecycle if the user isn\u2019t recognized by the mobile site.<\/p>\r\n<p>Once you establish a new channel, it\u2019s crucial to maintain it. Customers will find and try to engage with your brand via your existing channels and you need to be sure their experience is optimized on each one.<\/p>\r\n<h4>2. Assemble the Right Tools<\/h4>\r\n<p>Once your brand decides on the channels to focus on, you\u2019ll need the right tools in place to ensure you can optimize data collection through these channels. A customer experience is only as good as the data you can draw from it. Otherwise, how will you know what works and doesn\u2019t work?<\/p>\r\n<p>The <a href=\"https:\/\/iterable.com\/partners\/\" target=\"_blank\" rel=\"noopener\">integration<\/a> of <a href=\"https:\/\/iterable.com\/\" target=\"_blank\" rel=\"noopener\">Iterable<\/a>, <a href=\"https:\/\/segment.com\/\" target=\"_blank\" rel=\"noopener\">Segment<\/a>, and <a href=\"https:\/\/amplitude.com\/\" target=\"_blank\" rel=\"noopener\">Amplitude<\/a> gave Jersey Mike\u2019s the ability to test, edit, retest, and deploy messages across multiple channels, based on individual customer data. In the process, each of these tools plays a distinct role in Jersey Mike\u2019s overall marketing strategy.<\/p>\r\n<p>To create a consistent, integrated customer experience not only on the mobile app, but across all digital channels, brands should invest in updating their tech stack to avoid data silos and fragmented customer journeys.<\/p>\r\n<h4>3. Get Personal<\/h4>\r\n<p>Once you have your channels selected and your martech tools integrated, it\u2019s time to get personal. The data that your brand collects through these various channels is highly valuable. But, it\u2019s how you use the data that will set you apart.<\/p>\r\n<p>Jersey Mike\u2019s, for example, had the goal of re-engaging their loyalty program customers. With the modern tech stack in place, they could easily segment which customers were part of the loyalty program but hadn\u2019t made an in-app purchase in the past three months. A \u201cWe Miss You\u201d email was sent to these customers to \u201cnudge\u201d them to make a purchase through the app.<\/p>\r\n<p>With this integration and sharing of data, marketing messages are built specifically for certain users. A modernized tech stack that allows for consolidated, segmented data gives brands like Jersey Mike\u2019s the ability to bring their in-store <a href=\"https:\/\/iterable.com\/blog\/4-pillars-of-personalization\/\" target=\"_blank\" rel=\"noopener\">personalization<\/a> to digital channels.<\/p>\r\n<h4>4. Stay True to Your Roots<\/h4>\r\n<p>For non-DNBs, don\u2019t forget about the elements of brick and mortar locations that made your brand what it is today. Adapting new technology and creating a cross-channel experience does not exclude pre-existing channels. Physical stores created the brand you have now, so embrace the qualities they bring to the customer experience.<\/p>\r\n<p>There are aspects of a brick and mortar store that Jersey Mike\u2019s wanted to ensure remained after they adopted the use of digital channels. For example, the franchise owners and crew members know customers by name. Their goal was to keep that same level of personalization intact with the addition of digital channels.<\/p>\r\n<h3>Non-DNBs Can Benefit from a Digital Transformation<\/h3>\r\n<p>While traditionally brick and mortar brands may be wary of adapting new technologies, it\u2019s important to remember that physical and digital channels are not mutually exclusive. In fact, because consumers often use multiple channels, including in-store shopping, when making a purchase decision, taking advantage of your full breadth of channels will create a holistic customer experience.<\/p>\r\n<p>Undergoing a digital transformation gives non-DNBs the ability to deliver the right messages at the right time on the right platform, matching their levels of in-store and digital personalization.<\/p>\r\n<p><em>To see how Kelly and her team were able to improve the Jersey Mike\u2019s customer experience with Iterable, Segment, and Amplitude, <a href=\"https:\/\/iterable.com\/webinars\/jersey-mikes-hungry-for-transformation\/\" target=\"_blank\" rel=\"noopener\">check out the webinar<\/a>.<\/em><\/p>","post_title":"Brick and Mortar Gone Modern: Jersey Mike\u2019s In-App CX","post_excerpt":"How do non-digitally native brands, like Jersey Mike's, incorporate digital channels into their marketing strategy?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"brick-and-mortar-gone-modern-jersey-mikes-in-app-cx","to_ping":"","pinged":"","post_modified":"2021-07-12 13:34:17","post_modified_gmt":"2021-07-12 20:34:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85798","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 12, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/061021_Jersey-Mikes-Webinar-Takeaways_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Jersey Mike&#039;s Digital Transformation\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/061021_Jersey-Mikes-Webinar-Takeaways_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/061021_Jersey-Mikes-Webinar-Takeaways_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/061021_Jersey-Mikes-Webinar-Takeaways_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/brick-and-mortar-gone-modern-jersey-mikes-in-app-cx\/"},{"ID":85713,"post_author":"79","post_date":"2021-07-08 13:22:45","post_date_gmt":"2021-07-08 20:22:45","post_content":"<p>Personalization is no longer optional. Customers won\u2019t be pleasantly surprised to find their name in a subject line, they expect it plus so much more. Now it\u2019s becoming critical for brands to be able to capture detailed information\u2014the right information\u2014about customers in order to fuel their personalization efforts.<\/p>\r\n<p>There are certain elements that brands need to identify before diving head-first into individualized marketing efforts. When embarking on your personalization journey you need to make sure you have the right message and determine the correct channel(s) to deliver that message for each person.<\/p>\r\n<p>If any of these elements are missing in your personalization plan, your efforts will all be for naught. Say, for example, you have the right customer, you know their likes, dislikes, etc. You also know what kind of messages they like to receive. But, you send the perfectly crafted message to them on a platform where they historically haven\u2019t engaged with your brand and the message goes unseen. What a waste!<\/p>\r\n<p>To help you avoid these personalization snafus, we\u2019ll dive into the three keys of personalization. For even more detail, <a href=\"https:\/\/iterable.com\/webinars\/personalization-for-dummies\/\" target=\"_blank\" rel=\"noopener\">check out the webinar<\/a> with even more real-life examples.<\/p>\r\n<h3>Finding the Right Person<\/h3>\r\n<p>Finding the right person is all about how your brand should go about finding the right customer to target. Through <a href=\"https:\/\/www.mparticle.com\/blog\/first-party-data-zero-party-data-drive-ltv-growth\" target=\"_blank\" rel=\"noopener\">zero- and first-party data<\/a> collection, you can get information about the customer either from the customer themselves or pulled from the customer\u2019s direct online experiences.<\/p>\r\n<p>Once you have your customers\u2019 individual information and preferences (think: location, age, clothing size, etc.) you can start to segment your customers into groups. Maybe you segment by location, maybe by age. This segmentation may seem like the antithesis of personalization, but because the grouping is based on specific data points collected from each customer, there is still that ever-present level of customization. Plus, you can segment your audience down to each individual customer. It all depends on how you segment.<\/p>\r\n<p>Lastly, you need to consider your customers\u2019 privacy. Privacy draws the line between \u201cAwesome, you know me!\u201d and \u201cHow did you know that about me?\u201d Crossing the boundary of data collection and being creepy instead of helpful will deteriorate your customers\u2019 ability to trust your brand. So, before you send a message, think about it from the customers\u2019 points-of-view. Not all data you collect needs to be utilized in the messages you send.<\/p>\r\n<h3>Establishing the Right Message<\/h3>\r\n<p>Now that you have data (and the ability to collect more) about your customer, it\u2019s time to send them a marketing message. But, how can you be the most impactful? The right message goes beyond putting your customers\u2019 names in the copy (although that helps). It\u2019s about being aware of where the customer is on their buying journey and how you can best help them at each step.<\/p>\r\n<p>One example is an email that Apple sent to customers who purchased a new Macbook Air. Customers purchased the item and would then get an email about setting up time with a specialist post-purchase. This seems fairly standard. What Apple did, however, was take it to the next level. They were able to incorporate shipping and delivery data into their messaging workflow. So, twenty minutes after the computers were delivered, Apple sent an email to the customer walking them through their purchase.<\/p>\r\n<p>Apple found the right person\u2014someone who purchased a Macbook Air\u2014and then sent the right message. In this case, the right message is the most helpful message. Apple considered how long it took for someone to open their new computer and timed the email to coincide with when the customer may be searching the web for set-up information. This is how you send the right message.<\/p>\r\n<p>Sending an email was also brilliant because the customer was likely searching for information, either on their phone or an older computer. The email met the customer where they already were.<\/p>\r\n<h3>Determining the Right Time &amp; Channel<\/h3>\r\n<p>The last element in personalization is the when and where. When will you reach out to your customer and where will you reach out? Selecting the right time and channel is important because it establishes your brand as a trustworthy resource for the customer. You want to be where the customer needs you, when they need you.<\/p>\r\n<p>In our previous example, Apple not only had the right channel, they had the right time. They knew when customers would need the set-up information and where they would look for it. Adding this element to your personalization efforts is the icing on the cake. Sure, Apple could have sent the email the next day, but by then the customer would have already scoured the web for tutorials and solved their problems on their own.<\/p>\r\n<p>You may be wondering how you can determine a customer\u2019s channel and time preferences. Pay attention to their engagement behavior. If your data is consolidated in your cross-channel platform, it becomes infinitely easier to identify behavior trends across channels.<\/p>\r\n<p>Or, ask them! Asking your customers for their preferences and abiding by their selections not only shows the customer you're listening, but puts them in control.<\/p>\r\n<h3>Personalization Requires Building a Relationship<\/h3>\r\n<p>With the availability of data and access to customers as individuals, personalization is really about building a relationship. Any good relationship requires attentive listening and establishing trust. To do that with your customers you need to ensure you're collecting the right data, using that data to send helpful, not creepy messages and sending those messages when and where the customer prefers.<\/p>\r\n<p><em>To hear more examples and dive a bit deeper into each of the three keys of personalization, <a href=\"https:\/\/iterable.com\/webinars\/personalization-for-dummies\/\" target=\"_blank\" rel=\"noopener\">watch the webinar<\/a>.<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/whitepaper\/personalization-for-dummies\/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-85726\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_Personalization-For-Dummies_Sigstr.png\" alt=\"Download the personalization for dummies e-book\" width=\"768\" height=\"192\" \/><\/a><\/p>","post_title":"3 Keys to Unlocking Personalization","post_excerpt":"Brands should aim to unlock these three keys of personalization to create the most holistic customer experience. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"3-keys-to-unlocking-personalization","to_ping":"","pinged":"","post_modified":"2021-07-08 13:22:45","post_modified_gmt":"2021-07-08 20:22:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85713","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 08, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/070821_3-Keys-to-Unlocking-Personalization_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"3 Keys to Unlocking Personalization\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/070821_3-Keys-to-Unlocking-Personalization_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/070821_3-Keys-to-Unlocking-Personalization_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/070821_3-Keys-to-Unlocking-Personalization_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/3-keys-to-unlocking-personalization\/"},{"ID":85633,"post_author":"79","post_date":"2021-07-08 09:14:03","post_date_gmt":"2021-07-08 16:14:03","post_content":"<p>Scroll through the promotions in your inbox. Go ahead, we\u2019ll wait.\u00a0<\/p>\r\n<p>What\u2019s clear from the number of marketing emails we get daily is that consumers today are inundated with options. This goes beyond the sheer number of emails, too.\u00a0<\/p>\r\n<p>Look at a single marketing email from a clothing retailer. It could feature three shirts, each in five different colors. There could be multiple prices and coupons offered for a wide array of products. And that\u2019s all within the same brand! Zoom out further and you\u2019re looking at a never-ending list of clothing brands to choose from.\u00a0<\/p>\r\n<p>The age-old question, however, is whether or not too many options is a good thing from a customer experience perspective. The answer? It depends. Customer intent plays a large role in determining whether more or fewer options leads to a purchase.<\/p>\r\n<h3>I Don\u2019t Think You\u2019re Ready for this... Jam Study<\/h3>\r\n<p>What does having too many choices do to a customer\u2019s ability to make a decision? A famous experiment, known as <a href=\"https:\/\/faculty.washington.edu\/jdb\/345\/345%20Articles\/Iyengar%20%26%20Lepper%20(2000).pdf\" target=\"_blank\" rel=\"noopener\">the Jam Study<\/a>, was conducted in 2000 by Columbia University\u2019s Sheena Iyengar and Stanford University\u2019s Mark Lepper. In this experiment, customers in a grocery store either saw a table of 24 jams or a table of 6 jams. The goal was to understand how a wide or limited selection impacted the purchase outcome.\u00a0<\/p>\r\n<p>As it turns out, while 60% of customers stopped at the table with the wide selection, only 3% of these customers actually purchased. In contrast, while 40% of customers stopped at the table with the limited selection, 30% of those customers made a purchase.\u00a0<\/p>\r\n<p>Iyengar and Lepper were able to draw the conclusion that less is actually more. Consumers would rather have fewer options when debating a purchase decision. But does this still ring true 21 years later? How does the number of choices offered today impact the customer experience?<\/p>\r\n<h3>A New Spin on the Jam Study<\/h3>\r\n<p>More recently, <a href=\"https:\/\/www.gsb.stanford.edu\/faculty-research\/publications\/positive-effect-assortment-size-purchase-likelihood-moderating\" target=\"_blank\" rel=\"noopener\">a new study<\/a> has emerged from Stanford University. In 2016, Stanford Professor Itamar Simonson challenged the idea that too many options is a bad thing. Simonson looked into the customer\u2019s mindset as they went into the decision-making process.\u00a0<\/p>\r\n<p>Simonson, along with Leilei Gao, Associate Professor at the Chinese University of Hong Kong, looked into two ways the customer could be thinking going into their shopping experience. The first is whether or not the customer was going to buy anything and, second, which product they were going to buy. The key to how a customer would purchase when faced with options was in which of these two decisions came first.\u00a0\u00a0<\/p>\r\n<p>According to Simonson, \u201cIf your first decision is about whether you want to buy, then having more options is conducive to buying. But if your first decision is on which specific product to select, then having a big assortment can make it more difficult to identify the best option.\u201d<\/p>\r\n<p>Let\u2019s look at a real life application: picture yourself in a grocery store. You\u2019re hungry but you\u2019re not sure what you want to eat (we\u2019ve all been there). As you wander the aisles you\u2019ll likely find something that you\u2019re in the mood for and end up buying it. On the other hand, however, if you go to the store knowing that you want a bag of chips and the chip aisle continues for miles, you may get exhausted with the options, realize you\u2019re wasting time trying to choose a brand and leave without making a purchase.<\/p>\r\n<h3>How Can this Help Marketers?<\/h3>\r\n<p>This new study validates the notion that understanding your customers\u2019 intentions is crucial when delivering marketing messages. If your customer is unsure about purchasing, offer a lot of options to demonstrate the variety of products you carry. If your customer has been looking for something specific, offer them a small amount of options in that category, to help them make a decision.<\/p>\r\n<h4>Give Your Customer What They Want<\/h4>\r\n<p>\u201cThis is all fine and dandy,\u201d you\u2019re thinking, \u201cbut how do I know what my customer wants?\u201d That\u2019s where you have to get creative. If you don\u2019t know your customers on a granular, individual level, you\u2019re missing the mark. Customers know you have access to data and from that, expect tailored messaging that will assist them in making a purchase decision, not just a flood of generic offers. The trick is understanding how to interpret the data you collect to inform your marketing efforts.\u00a0<\/p>\r\n<p>Let\u2019s look at another example: this time, you\u2019re an apparel retailer. Through <a href=\"https:\/\/iterable.com\/features\/centralized-data\/\" target=\"_blank\" rel=\"noopener\">centralized data<\/a> management, you notice that there is a customer who has been adding sneakers to their cart via both the mobile app and the desktop site. They haven\u2019t purchased a pair yet, but it\u2019s clear that they\u2019re making a decision on which brand to buy. To help guide them, a <a href=\"https:\/\/iterable.com\/features\/workflow-studio\/\" target=\"_blank\" rel=\"noopener\">triggered<\/a> abandoned cart email could be sent that has information on what to look for when buying the right sneaker. The email could also have two or three recommendations, based on what the customer has in their cart. Fewer options, in this case, benefits the customer.<\/p>\r\n<h3>Customer Experience is Not Always About Gadgets and Gizmos Aplenty<\/h3>\r\n<p>This research by no means dictates that customers who know what they want will always prefer less options and customers who aren\u2019t sure what they\u2019re going to buy always want every option under the sun. These findings should be treated as guides, not rules, because each shopper needs to be treated as an individual.\u00a0\u00a0<\/p>\r\n<p>Herein lies the beauty of today\u2019s marketing technology capabilities. With data you can actually get to know each customer individually to test how they prefer to receive marketing messages. Having the right martech stack to collect customer data is the first step. What that data tells you about how each of your customers shops is where the personalization happens.\u00a0<\/p>\r\n<p><em>To learn more about how you can improve your customer experience, modernize your martech stack and stay ahead of the digital transformation curve, take our <a href=\"https:\/\/iterable.com\/digital-transformation-assessment\/\" target=\"_blank\" rel=\"noopener\">digital transformation assessment<\/a>.\u00a0<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"How Choice Influences the Customer Experience","post_excerpt":"The age-old question is whether or not too many options is a good thing, from a customer experience perspective. The answer? It depends.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-choice-influences-the-customer-experience","to_ping":"","pinged":"","post_modified":"2021-07-08 09:14:03","post_modified_gmt":"2021-07-08 16:14:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85633","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 08, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/070121_Art-of-Choosing_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"choice and the customer experience\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/070121_Art-of-Choosing_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/070121_Art-of-Choosing_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/070121_Art-of-Choosing_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-choice-influences-the-customer-experience\/"},{"ID":85636,"post_author":"35","post_date":"2021-07-07 11:01:35","post_date_gmt":"2021-07-07 18:01:35","post_content":"<p><em>If you've been around our content recently, you might have noticed a theme of <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/em><\/p>\r\n<p><em>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.<\/em><em>\u00a0We're all in this together, so what better way to collaborate than sharing ideas?<\/em><\/p>\r\n<p>In our latest installment, hear from Sheena Shiravi, VP of Marketing, at Eaze, a <a href=\"https:\/\/www.eaze.com\/\" target=\"_blank\" rel=\"noopener\">cannabis marketplace<\/a>, about how Eaze is working to give a voice to underrepresented groups and businesses doing good in a stigmatized industry.<\/p>\r\n<h3>Meet Sheena From Eaze<\/h3>\r\n<p>Cannabis has a longstanding stigma around it that poses a challenge for marketers at Eaze. To help educate consumers while drawing attention to social issues in the space, Eaze has partnered with a variety of non-profits and minority-owned businesses to spread a message of positivity and hope.<\/p>\r\n<p>In my chat with Sheena, we talked through the challenges Eaze faces in marketing to consumers and the different ways Eaze is working to undo decades of stigmatization. From hiring a Director of Social Equity to partnering with veterans groups, Sheena walks me through how widespread the community for social empowerment is in the cannabis industry.\u00a0<\/p>\r\n<p>Give it a watch or listen right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/rCTRzDW6olU[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable's<\/a> <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">social<\/a> <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">channels<\/a> in case you miss any episodes.\u00a0<\/p>","post_title":"How Eaze Brings the Good With the Goods","post_excerpt":"Hear from Sheena Shiravi, VP of Marketing, at Eaze, about how Eaze is working to drive social equity in a stigmatized industry.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-eaze-brings-the-good-with-the-goods","to_ping":"","pinged":"","post_modified":"2021-07-07 11:01:35","post_modified_gmt":"2021-07-07 18:01:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85636","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"July 07, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":19,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_DBM-Video-Series_05_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DBM Eaze\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_DBM-Video-Series_05_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_DBM-Video-Series_05_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_DBM-Video-Series_05_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-eaze-brings-the-good-with-the-goods\/"},{"ID":85540,"post_author":"67","post_date":"2021-07-06 11:17:50","post_date_gmt":"2021-07-06 18:17:50","post_content":"<p>Adding a \u201cpersonal touch\u201d to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story.<\/p>\r\n<p>With the introduction of more advanced technology and increased availability of customer data, brands have the ability to truly create a cohesive, individualized customer experience.<\/p>\r\n<p>The question is not whether to incorporate personalization into your marketing strategy, but how. Yes, personalization is a competitive advantage, but it\u2019s also what customers expect from the brands they interact with.<\/p>\r\n<p>This e-book will walk you through:<\/p>\r\n<ul>\r\n\t<li>The definition of personalization in the context of marketing<\/li>\r\n\t<li>How to identify the right audience<\/li>\r\n\t<li>Methods for crafting the most effective messaging<\/li>\r\n\t<li>Using various channels to reach customers<\/li>\r\n<\/ul>","post_title":"Personalization For Dummies","post_excerpt":"Iterable Special Edition ","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"personalization-for-dummies","to_ping":"","pinged":"","post_modified":"2021-07-06 11:18:11","post_modified_gmt":"2021-07-06 18:18:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=85540","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"July 06, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_Personalization-For-Dummies_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Personalization For Dummies\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_Personalization-For-Dummies_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_Personalization-For-Dummies_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/07\/ITE_Personalization-For-Dummies_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/personalization-for-dummies\/"},{"ID":85400,"post_author":"79","post_date":"2021-06-30 08:51:58","post_date_gmt":"2021-06-30 15:51:58","post_content":"<p>The results are in! Iterable has once again been named a Leader in Marketing Automation, based on high levels of customer satisfaction and overwhelmingly positive reviews from real marketers on the world\u2019s leading business solutions review website, <a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noopener\">G2<\/a>.<\/p>\r\n<h2>Iterable\u2019s G2 Marketing Automation Product Profile<\/h2>\r\n<p>According to the <a href=\"https:\/\/iterable.com\/whitepaper\/iterable-named-a-g2-marketing-automation-leader-for-summer-2021\/\" target=\"_blank\" rel=\"noopener\">Summer 2021 G2 Grid\u00ae Report for Marketing Automation<\/a>, Iterable has been named a Leader based on high customer Satisfaction ratings and a continually growing Market Presence.<\/p>\r\n<p>What does this mean? 91% of all Iterable users rated Iterable 4 stars or higher (out of 5). With more than half (65%) giving Iterable a 5-star rating.<\/p>\r\n<p>Digging a bit deeper into the report, Iterable also outranked the industry averages in three crucial marketing platform capabilities:<\/p>\r\n<ul>\r\n\t<li>Sending outbound emails (3% above average)<\/li>\r\n\t<li>Building and personalizing emails (3% above average)<\/li>\r\n\t<li>Workflow capability (4% above average)<\/li>\r\n<\/ul>\r\n<p>Features and functionality are important elements of tools within your growth stack, but G2 user ratings reflect that marketers choose Iterable for its qualitative values that drive business growth:<\/p>\r\n<ul>\r\n\t<li>Quality of Support (9.0)<\/li>\r\n\t<li>Ease of Doing Business With (8.3)<\/li>\r\n\t<li>Ease of Setup (7.7)<\/li>\r\n<\/ul>\r\n<h3>What Our Customers Are Saying About the Iterable Platform<\/h3>\r\n<p>With over 1.1 million reviews, G2 represents the real voices of actual software users with first-hand product experiences.<\/p>\r\n<blockquote>\r\n<p>\u201c<strong>I have used Iterable in several companies and still love it as much as I [did] the first time.<\/strong> There is an ease of use if you have several different parts of your business that have different data sets that you need to track, so you can easily share templates across projects.\u201d<\/p>\r\n<p>\u201cThe Iterable feature I value the most is the extensive user profiles. My company uses Segment to pass through events from our website to Iterable, and our user profiles are filled with every action our prospects and customers take. <strong>This allows us to create useful segmentation based on their experiences with us, and send behavior-based messaging.<\/strong>\u201d<\/p>\r\n<p>\u201cWithin our scope of work it turned out to be very useful due to its basis in email marketing in addition to the numerous flow tools, especially its interface that collectively seemed very easy to use, denoted in its great development of its API and the ability to sort data on a large scale. <strong>I managed to increase our number of clients!!<\/strong>\"<\/p>\r\n<p>\u201c<strong>Iterable is an extremely powerful engagement tool that my team uses on a daily basis<\/strong> to send personalized, segmented and automated communication to our users [\u2026] one of the key differentiating factors, in my opinion, is the ability to create complex workflows and connect them, via webhook with our own database.\u201d<\/p>\r\n<p>\u201cMy favorite part about Iterable is how intuitive it is.<strong> It's extremely easy to build and deploy campaigns across email and push notifications.<\/strong> And it's just as easy to pull data. I'm a big fan of their new 'messaging insights' interface.\u201d<\/p>\r\n<p>\u201cIterable's workflow feature is the killer idea of email marketing. <strong>Connect pieces together like a jigsaw puzzle to create the perfect marketing campaign<\/strong> and repeat it and automate it.\u201d<\/p>\r\n<\/blockquote>\r\n<h3>Marketing Automation Defined<\/h3>\r\n<p>G2 defines Marketing Automation software as a product that \u201cautomates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns.\u201d<\/p>\r\n<p>\u201cThese tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects.\u201d<\/p>\r\n<p>To qualify for inclusion in the Marketing Automation category, a product must, among other factors:<\/p>\r\n<ul>\r\n\t<li>Automate two or more of the following: email, social media, SMS, and digital ads<\/li>\r\n\t<li>Provide advanced email marketing capabilities including A\/B testing, spam filter testing, scheduling, dynamic segmentation, and detailed performance reporting<\/li>\r\n\t<li>Act as a central marketing database for marketing information and interactions<\/li>\r\n\t<li>Contact targets across multiple channels after specific actions, triggers, or periods of time<\/li>\r\n\t<li>Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and\/or campaign ROI<\/li>\r\n<\/ul>\r\n<p>In addition, these following metrics affect a company\u2019s Satisfaction rating:<\/p>\r\n<ul>\r\n\t<li>Customer satisfaction with product attributes based on user reviews<\/li>\r\n\t<li>Popularity and statistical significance based on the number of reviews<\/li>\r\n\t<li>Quality and age of reviews received<\/li>\r\n\t<li>Overall customer satisfaction and Net Promoter Score\u00ae (NPS) based on ratings by G2 users<\/li>\r\n<\/ul>\r\n<h3>Learn More<\/h3>\r\n<p>Thank you to our amazing customers for their partnership in maintaining Iterable as one of the best Marketing Automation solutions in the market!<br \/>\r\nYou can download the <a href=\"https:\/\/iterable.com\/whitepaper\/iterable-named-a-g2-marketing-automation-leader-for-summer-2021\/\" target=\"_blank\" rel=\"noopener\">Summer 2021 G2 Grid\u00ae Report for Marketing Automation<\/a> for all the insights, as well as an understanding of how Iterable compares to other platforms.<\/p>\r\n<p><em>Looking to learn more about Iterable? <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Request a demo today<\/a>.<\/em><\/p>\r\n<p><a href=\"https:\/\/www.g2.com\/reports\/0425f020-3de3-454d-a763-cfa7c4544181\/preview\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-85407\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/read-the-g2-report.png\" alt=\"read the g2 report\" width=\"640\" height=\"160\" \/><\/a><\/p>","post_title":"Iterable a Marketing Automation Leader in G2 2021 Summer Report","post_excerpt":"Iterable has once again been named a Leader in Marketing Automation, based on high levels of customer satisfaction and positive reviews.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-a-marketing-automation-leader-in-g2-2021-summer-report","to_ping":"","pinged":"","post_modified":"2021-06-30 08:51:58","post_modified_gmt":"2021-06-30 15:51:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85400","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 30, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/G2-2021.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Marketing Automation Leader\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/G2-2021.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/G2-2021-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/G2-2021-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-a-marketing-automation-leader-in-g2-2021-summer-report\/"},{"ID":85460,"post_author":"47","post_date":"2021-06-29 12:46:38","post_date_gmt":"2021-06-29 19:46:38","post_content":"<p>Iterable was named a Leader in the Summer 2021 G2 Grid Report for Marketing Automation.<\/p>\r\n<p>The G2 Grid\u00ae Report provides an assessment of the top marketing automation technologies available, rated by real users, and shows how Iterable and other select providers compare.<\/p>\r\n<p><strong>Download this report to:<\/strong><\/p>\r\n<ul>\r\n\t<li>Access Iterable\u2019s product profile and read over 160 real, verified user reviews<\/li>\r\n\t<li>Review customer satisfaction ratings on key metrics like ease of use and quality of support<\/li>\r\n\t<li>Compare product features across email marketing, campaign management and other marketing automation categories<\/li>\r\n\t<li>Unlock additional data on select providers, including average user adoption and ROI<\/li>\r\n<\/ul>","post_title":"Iterable Named a G2\u00ae Marketing Automation Leader for Summer 2021","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"iterable-named-a-g2-marketing-automation-leader-for-summer-2021","to_ping":"","pinged":"","post_modified":"2021-06-30 14:39:39","post_modified_gmt":"2021-06-30 21:39:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=85460","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"June 29, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/iterable-named-a-g2-marketing-automation-leader-for-summer-2021\/"},{"ID":85467,"post_author":"71","post_date":"2021-06-29 11:24:12","post_date_gmt":"2021-06-29 18:24:12","post_content":"<p>The quest to improve customer lifetime value is nothing new. Retail brands have always tried to understand how a single customer can contribute to their bottom lines. As of late, however, retail has undergone a digital transformation.<\/p>\r\n<p>With customers\u2019 access to a slew of marketing channels, retailers are re-examining what it means to adopt a cross-channel marketing approach. Instead of connecting with customers in one place, the goal now is to create a cohesive, holistic customer experience across multiple marketing channels.<\/p>\r\n<p>The question is: how does implementing a cross channel marketing strategy directly impact retail customers\u2019 LTV?<\/p>\r\n<p><strong>Download this report to learn:<\/strong><\/p>\r\n<ul>\r\n\t<li>How many shoppers use multiple channels in their buying journey<\/li>\r\n\t<li>How cross-channel marketing can impact consumer trust<\/li>\r\n\t<li>What balance should be struck between customer retention and acquisition<\/li>\r\n<\/ul>","post_title":"Boost Your Retail LTV With Cross-Channel Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"boost-your-retail-ltv-with-cross-channel-marketing","to_ping":"","pinged":"","post_modified":"2021-06-30 15:10:34","post_modified_gmt":"2021-06-30 22:10:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=85467","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"June 29, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Retail-LTV-1Pager_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Retail-LTV-1Pager_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Retail-LTV-1Pager_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Retail-LTV-1Pager_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/boost-your-retail-ltv-with-cross-channel-marketing\/"},{"ID":85437,"post_author":"79","post_date":"2021-06-29 09:49:48","post_date_gmt":"2021-06-29 16:49:48","post_content":"<p>How many additional email addresses have you created to be able to take advantage of a deal offered exclusively to new customers? Time and time again we see brands offering discounts to only new customers. Messages like \u201cSign up today for X% off\u201d or \u201cone-time use coupon for new customers\u201d appear in pop-ups and push notifications. While we\u2019re all marketers, we\u2019re also all customers.<\/p>\r\n<p>Seemingly, brands (retail brands in particular) are aiming to gain new customers versus nurturing relationships with existing ones. There\u2019s been a constant battle between acquisition and lifetime value. But why? What are the benefits, if any? Are there certain industries that should prioritize new customers over existing customers?<\/p>\r\n<p>We did some digging to see if we could get to the bottom of when and why brands offer these new customer discounts.<\/p>\r\n<h3>Understanding Flexibility and Customer Value<\/h3>\r\n<p>Two Yale School of Management professors, Jiwoong Shin and K. Sudhir, explained in the <a href=\"https:\/\/sloanreview.mit.edu\/article\/should-you-punish-or-reward-current-customers-2\/\" target=\"_blank\" rel=\"noopener\">MIT Sloan Management Review<\/a> that shopping flexibility and profitability are the two metrics to look at when determining whether your brand should offer discounts to new customers, existing customers or both.<\/p>\r\n<h4>What is Shopping Flexibility?<\/h4>\r\n<p>Shopping flexibility is when the customer has the ability to switch brands with ease. This could be due to a number of factors like convenience or availability. <a href=\"https:\/\/www.inc.com\/the-build-network\/best-prices-new-existing-customers.html\" target=\"_blank\" rel=\"noopener\">Shin and Sudhir used airlines as an example<\/a>. Someone may prefer a specific airline because of their service and availability of direct flights to their hometown. But, if that customer is going to a different city, and their preferred airline doesn\u2019t offer a direct flight, they\u2019d likely switch to another airline.<\/p>\r\n<h4>How Do You Determine Customer Value?<\/h4>\r\n<p>Shin and Sudhir go on to explain that, as a take on the 80\/20 rule, a certain segment of customers may contribute to a majority of a brand's margins. \u201c[American Express, for example] reported that the best customers outspent others by 16 to 1 in retailing, 13 to 1 in restaurants, 12 to 1 in airlines, and 5 to 1 in hotel\/motels\u201d In this example, there is a high percentage of the margin coming from a small, but dense, concentration of top spenders. Therefore, American Express is considered to have a \u201chigh concentration in customer value.\u201d<\/p>\r\n<h4>Using Flexibility and Customer Value As a Guide<\/h4>\r\n<p>To determine whether or not your brand should offer discounts to new customers, existing customers or both, you need to examine your customers\u2019 shopping flexibility and your brand\u2019s concentration in customer value.<\/p>\r\n<p>According to Shin and Sudhir, if your brand has a high flexibility and a high concentration in customer value, you should aim to delight and retain your existing customers. If you have either low flexibility, a low concentration in customer value or both, then you should aim to get new customers.<\/p>\r\n<p>Why? Low flexibility means customers aren\u2019t likely to move away from your brand. Shin and Sudhir use wireless providers as an example. They generally have contracts with customers, so it\u2019s hard for customers to switch to a competitor. Low concentration in customer value means that all customers are contributing roughly the same amount to your margins.<\/p>\r\n<p>So, it makes sense that if your customers are less likely to leave and\/or every customer has equal value, that you\u2019d aim to acquire new customers versus striving to keep existing customers.<\/p>\r\n<h3>Customer Discounts Should Fuel Lifetime Value<\/h3>\r\n<p>Based on the advice of Shin and Sudhir, certain industries can benefit from drawing customers away from competitors by offering discounts to exclusively new shoppers. However, it\u2019s not a one-size-fits-all solution.<\/p>\r\n<p>While we know acquiring new customers is more expensive than keeping existing ones, that shouldn\u2019t be the deciding factor for marketers. Instead, brands should focus on the relationship they\u2019re forming with each customer and <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/04\/29\/does-it-still-cost-5x-more-to-create-a-new-customer-than-retain-an-old-one\/?sh=3da4751a3516\" target=\"_blank\" rel=\"noopener\">strive to increase their LTV<\/a>. A discount should be used to appeal to the individual customer, in the hopes that it will increase their engagement with your brand and provide more value in the long run.<\/p>\r\n<p>Nowadays, forming relationships with individual customers is taking precedence over marketing to customers based on broad categories. While <a href=\"https:\/\/iterable.com\/blog\/build-perfect-audience-user-segmentation\/\" target=\"_blank\" rel=\"noopener\">segmentation<\/a> is an important element in a marketing strategy, it\u2019s now possible to get more granular in data collection, allowing you to personalize messaging for each customer. Creating this unique customer experience keeps customers engaged with your brand and, as a result, <a href=\"https:\/\/iterable.com\/blog\/how-cross-channel-marketing-impacts-ltv-for-retail-customers\/\" target=\"_blank\" rel=\"noopener\">boosts LTV<\/a>.<\/p>\r\n<h3>Cross-Channel Marketing: This Time, It\u2019s Personal<\/h3>\r\n<p>Creating a <a href=\"https:\/\/iterable.com\/solutions\/personalized-marketing\/\" target=\"_blank\" rel=\"noopener\">personalized customer experience<\/a> is not only about the messages you're sending, but where you\u2019re sending them. If you can understand how each customer interacts with your brands, you have a better chance of connecting with them. Therefore, <a href=\"https:\/\/iterable.com\/solutions\/multi-channel-marketing\/\" target=\"_blank\" rel=\"noopener\">cross-channel marketing<\/a> in itself, when done right, is personalized marketing.<\/p>\r\n<p>So, instead of thinking of customers as new and existing, think of them as people. How does this one customer want to be marketed to? Have they purchased something in the past? Did they use a coupon? If so, maybe they\u2019d purchase another product if they had another coupon.<\/p>\r\n<p><em>The advice from Shin and Sudhir is a good jumping off point, but if you want to take your cross-channel marketing to the next level, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request an Iterable demo<\/a> today.<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Are New-Customer Discounts Destroying Customer Loyalty?","post_excerpt":"This article explores why brands continue to offer new customer discounts and how these discounts impact customer lifetime value.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"are-new-customer-discounts-destroying-customer-loyalty","to_ping":"","pinged":"","post_modified":"2021-06-29 09:49:48","post_modified_gmt":"2021-06-29 16:49:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85437","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 29, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062921_Discounts-and-Customer-Loyalty_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"customer discounts\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062921_Discounts-and-Customer-Loyalty_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062921_Discounts-and-Customer-Loyalty_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062921_Discounts-and-Customer-Loyalty_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/are-new-customer-discounts-destroying-customer-loyalty\/"},{"ID":85396,"post_author":"79","post_date":"2021-06-28 14:04:43","post_date_gmt":"2021-06-28 21:04:43","post_content":"<p>Bo Burnham\u2019s <a href=\"https:\/\/www.rottentomatoes.com\/m\/bo_burnham_inside\" target=\"_blank\" rel=\"noopener\">Inside<\/a> has opened the door to a bevy of online reviews\u2014some <a href=\"https:\/\/www.vulture.com\/article\/bo-burnham-inside-netflix-comedy-review.html\" target=\"_blank\" rel=\"noopener\">positive<\/a>, some <a href=\"https:\/\/slate.com\/culture\/2021\/06\/problem-with-bo-burnham-inside.html\" target=\"_blank\" rel=\"noopener\">negative<\/a>. The dark comedy Netflix special was created completely during lockdown and features Bo, alone, in an apartment with some scattered peeks behind the curtain into the creative process.\u00a0<\/p>\r\n<p>According to <a href=\"https:\/\/www.nytimes.com\/2021\/06\/01\/arts\/television\/bo-burnham-inside-comedy.html\" target=\"_blank\" rel=\"noopener\">The New York Times<\/a>, \u201cit feels as if he has created something entirely new and unlikely, both sweepingly cinematic and claustrophobically intimate, a Zeitgeist-chasing musical comedy made alone to an audience of no one.\u201d While other reviews may question the authenticity of Bo\u2019s range of emotions as he grapples with depression and isolation\u2014no doubt a discussion for a different time\u2014one sketch stood out to me, as a Content Marketing Manager.<\/p>\r\n<h3>The Social Brand Manager<\/h3>\r\n<p><a href=\"https:\/\/genius.com\/Bo-burnham-social-brand-consultant-annotated\" target=\"_blank\" rel=\"noopener\">In this particular clip<\/a>, Bo\u2019s character explains how he was formerly a comedian but has now become a \u201cSocial Brand Manager.\u201d As he continued to satirically explain the importance of cause marketing, especially during the pandemic, he mentions, \u201cIt\u2019s also a bit of a scary time because customers expect a lot more from their brands than they did in the past.\u201d\u00a0<\/p>\r\n<p>At this point, I scoffed. Not because I disagreed with the sentiment, but because I feel like I\u2019ve written those exact words (and probably have), but not under the veil of satire.\u00a0<\/p>\r\n<p>Eventually, it becomes very obvious that he\u2019s poking fun at brands that take stances on social causes while seemingly having no direct connection to that specific cause. He continues, \u201cthe question is no longer, \u2018Do you want to buy Wheat Thins?,\u2019 for example. The question is now, \u2018Will you support Wheat Thins in the fight against Lyme disease?\u2019\u201d<\/p>\r\n<p>This got me thinking. Has cause marketing become (unfortunately) clich\u00e9? How can brands actually make a difference without sounding like a sepia-filtered, dramatically-lit brand manager preaching the importance of picking a side?<\/p>\r\n<h3>The Evolution of Cause Marketing<\/h3>\r\n<p>Before we can delve into the state of cause marketing today, I thought it would be helpful to get some context on how it all began.\u00a0<\/p>\r\n<p>In 1983, <a href=\"https:\/\/www.entrepreneur.com\/article\/297333#:~:text=The%20concept%20of%20cause%2Drelated,someone%20used%20its%20charge%20card.\" target=\"_blank\" rel=\"noopener\">American Express introduced the concept of cause marketing<\/a> with their campaign to restore the Statue of Liberty. American Express donated one cent to the cause every time a charge was made on one of their cards. As a result, they increased new cardholders by 45% and increased card usage by 28%.\u00a0<\/p>\r\n<p>In 1996, <a href=\"https:\/\/www.boxtops4education.com\/About\" target=\"_blank\" rel=\"noopener\">Box Tops for Education<\/a> launched by including coupons on General Mills cereal. Families would clip the coupons off their cereal boxes, send them to school with their kids and, once turned in, the school could redeem them for funding. Since then, Box Tops for Education can be found on a variety of brands and there is an app parents can use to scan receipts instead of clipping boxes.\u00a0<\/p>\r\n<p>More recently, in 2014, CVS announced <a href=\"https:\/\/cvshealth.com\/news-and-insights\/articles\/cvs-quits-a-message-from-larry-merlo-president-and-ceo\" target=\"_blank\" rel=\"noopener\">they would stop selling tobacco products<\/a>. Leaning away from \u201cconvenient store\u201d and towards health care, CVS chose to align their product offerings more closely with their purpose. After CVS made this call, <a href=\"https:\/\/www.forbes.com\/sites\/brucejapsen\/2017\/02\/20\/after-cvs-stopped-cigarette-sales-smokers-stopped-buying-elsewhere-too\/?sh=265ea0bec8f5\" target=\"_blank\" rel=\"noopener\">smokers stopped buying cigarettes<\/a> not only from CVS, but other stores too. According to <a href=\"https:\/\/ajph.aphapublications.org\/doi\/abs\/10.2105\/AJPH.2016.303612?journalCode=ajph&amp;\" target=\"_blank\" rel=\"noopener\">The American Journal of Public Health<\/a>, \u201cAfter CVS\u2019s tobacco removal, household- and population-level cigarette purchasing declined significantly.\u201d<\/p>\r\n<p>It\u2019s evident that brands can create change, but these campaigns were impactful because of their ties to each of the brands\u2019 values. There\u2019s a clear intention to make a difference through the relationship between these causes and the brands supporting them.<\/p>\r\n<h3>Cause Marketing Intention Matters<\/h3>\r\n<p>For brands to be taken seriously when striving for social change or supporting causes they need to do more than just say they stand behind \u201cX\u201d cause. Bo seemed to be hinting at this in his segment. Brands can preach change \u2018til the cows come home, but what good does that actually do? Consumers are getting smarter and catching on to brands that support causes with the singular goal of helping their own bottom lines.\u00a0<\/p>\r\n<p>To be a genuine, socially-responsible brand, the cause a brand supports needs to be built into the brand\u2019s foundation. The cause should align with the brand\u2019s purpose. As Paul Mottram, APAC Regional Director for Zeno Group, told <a href=\"https:\/\/www.prweek.com\/article\/1688589\/why-cause-marketing-extend-beyond-campaigns-projects\" target=\"_blank\" rel=\"noopener\">PRWeek<\/a>, \u201cEvery organisation has a unique role or value in society, but whether they've articulated it or not is another matter. The issues they support, the engagement they have with stakeholders\u2014they need to show it and not just say it.\"<\/p>\r\n<p>When debating if cause marketing is right for your brand, be sure the cause you want to support aligns with your brand at its core. Avoid creating one-off campaigns because they\u2019ll come across as insincere.<\/p>\r\n<h3>Getting Meta<\/h3>\r\n<p>While I\u2019m sure it was not Bo\u2019s goal to have his self-reflective, internet-bashing special woven into a marketing blog, here we are. I fully acknowledge the irony of writing about this particular skit in a marketing blog, but I do think it brought up important points worth addressing.<\/p>\r\n<p>Brands actually do have the power (and, more importantly, the resources) to make a difference. But, contributing to a cause just to say you contributed is going to be very obvious to consumers. That\u2019s not to say you should invest in trying to appear like you care. What you should do is just actually care.\u00a0<\/p>\r\n<p><em>As the cherry on top of this irony sundae: <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request a demo<\/a> to see how Iterable can improve your cause marketing efforts with a cross-channel strategy.\u00a0<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"A Marketer\u2019s POV: Did Bo Burnham Get Cause Marketing Right?","post_excerpt":"Bo Burnham treats cause marketing as a punchline. Has it become clich\u00e9? How can brands actually make a difference with authenticity?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"a-marketers-pov-did-bo-burnham-get-cause-marketing-right","to_ping":"","pinged":"","post_modified":"2021-06-28 14:04:43","post_modified_gmt":"2021-06-28 21:04:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85396","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 28, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Cause-Marketing_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"cause m\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Cause-Marketing_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Cause-Marketing_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Cause-Marketing_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/a-marketers-pov-did-bo-burnham-get-cause-marketing-right\/"},{"ID":85309,"post_author":"79","post_date":"2021-06-28 09:36:11","post_date_gmt":"2021-06-28 16:36:11","post_content":"<p>Over the past year, we, like every company, were challenged to navigate a world facing a pandemic, social movements for justice and racial equity and an increasingly polarized political arena. In the face of this environment, our people responded with resilience and compassion.<\/p>\r\n<p>Our mission of connecting people with products that bring them joy isn't only centered on our customers\u2014it also enables us to bring joy and do good within our broader communities.<\/p>\r\n<p>The <a href=\"https:\/\/iterable.com\/blog\/char-iterable-volunteer-week\/\" target=\"_blank\" rel=\"noopener\">Chariterable<\/a> (Char-ITERABLE) Volunteer Program, launched in 2018, supports and invests in our employees\u2019 personal growth by contributing to local non-profits. Prior to the pandemic, employees around the world would apply their skills, experience and energy in volunteer activities (carried out in-person) that helped improve education, provide basic needs, foster new business opportunities and strengthen our communities. The program\u2019s purpose peaked during annual volunteer weeks, during which Iterators would come together to work with local community organizations like <a href=\"https:\/\/www.glide.org\/\" target=\"_blank\" rel=\"noopener\">GLIDE<\/a>, <a href=\"https:\/\/sfrecpark.org\/\" target=\"_blank\" rel=\"noopener\">SF Recreation and Parks<\/a>, and the <a href=\"https:\/\/denverrescuemission.org\/\" target=\"_blank\" rel=\"noopener\">Denver Rescue Mission<\/a>.<\/p>\r\n<p>Now, over a year into COVID, we\u2019ve added to our ethos of giving back with the launch of Iterable\u2019s Donation Matching program, an evolution of <a href=\"https:\/\/iterable.com\/blog\/first-char-iterable-volunteer-week\/\" target=\"_blank\" rel=\"noopener\">Chariterable<\/a>. Starting this year, Iterators have the opportunity to help organizations and causes that they are passionate about. To extend the impact of this program, Iterable promises to match the donations made by employees. Although the program is relatively new, we\u2019re proud to share that just over $4,000 was donated by Iterators last quarter! Iterable matched that 1x, for a grand total of $8,000 donated collectively.<\/p>\r\n<p>But we thought we could do a little better! This quarter, we\u2019re ramping up our commitment: now Iterable will match donations made by employees 2x, tripling the impact of employee donations.<\/p>\r\n<p>If the pandemic was proof of anything, it's that we live in a connected world. What we do has a direct and measurable impact on our communities. We\u2019re excited to make an impact together. Here's some ways you can join us.<\/p>\r\n<h3>Informing our (Your) Giving<\/h3>\r\n<p>Sometimes the hardest part about giving back is...getting started. If you\u2019re wondering where and when to make an impact, look no further. We tapped into our employee-led Affinity Groups and active members of the #Chariterable Slack channel to collect some charity endorsements for you to consider.<\/p>\r\n<blockquote>\r\n<p><em><span style=\"color: #ef3d55;\">\u201cIn the United States, access to a high-quality education is not a given. Depending on the zip code you live in, schools vary drastically in quality and funding. When students graduate high school, they have better access to high-paying jobs, are less likely to go to prison, and have better health and longer life expectancy. <a href=\"https:\/\/www.cityyear.org\/\" target=\"_blank\" rel=\"noopener\">City Year<\/a> is an education-focused non-profit that engages young adults in a year of full-time national service focused on keeping students in school and on track. City Year members serve as student success coaches, supporting the development, growth and success of students in systemically under-resourced schools by applying a holistic, integrated model that builds skills and supports mindsets critical for students\u2019 success in school and beyond.<\/span><\/em><\/p>\r\n<p><em><span style=\"color: #ef3d55;\">As a City Year alum myself, I served for 2 years in Boston, and spent 5 years total with the organization because I am passionate that high-quality education should be a human right. I'm proud to be part of a community of 34,000+ like-minded individuals who have served since 1988 and are passionate about making a difference in their communities. I'm thankful because my students taught me how to lead with inclusivity and empathy, and firmly established the value of being civically engaged and active in the world around me.\"<\/span><\/em><\/p>\r\n<img class=\"alignnone size-full wp-image-85310\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Charity_David.png\" alt=\"chariterable david\" width=\"600\" height=\"100\" \/><\/blockquote>\r\n<blockquote>\r\n<p><span style=\"color: #34c3f2;\"><em>\u201c<a href=\"https:\/\/www.ijm.org\/\" target=\"_blank\" rel=\"noopener\">International Justice Mission<\/a> partners with local authorities in 24 program offices in 14 countries to combat slavery, violence against women and children and police abuse of power against people who are poor. Their three areas of focus are rescuing and restoring victims of sex trafficking, slavery and abuse with basic needs, counseling and education; bringing criminals to justice by working with local law enforcement in investigating, arresting and charging slave owners with crimes; and providing training, mentoring and support to local law enforcement and other community leaders to slow down and stop the cycle of violence.\u201d<\/em><\/span><\/p>\r\n<img class=\"alignnone size-full wp-image-85317\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Charity_Gina.png\" alt=\"chariterable gina\" width=\"600\" height=\"100\" \/><\/blockquote>\r\n<blockquote>\r\n<p><em><span style=\"color: #6a266d;\">\u201cStarted by the Asian Pacific Planning and Policy Council (A3PCON), Chinese for Affirmative Action (CAA) and the Asian American Studies Department of San Francisco State University, <a href=\"https:\/\/stopaapihate.org\/\" target=\"_blank\" rel=\"noopener\">Stop AAPI Hate<\/a> is a reporting \u201ccenter that tracks and responds to incidents of hate, violence, harassment, discrimination, shunning and child bullying against Asian Americans and Pacific Islanders in the United States.<\/span><\/em><\/p>\r\n<p><span style=\"color: #6a266d;\"><em>Recent attacks to AAPI communities have increased due to various factors and these attacks hurt my heart. I worry what could possibly happen to my family (who are Asian Americans).\u201d<\/em><\/span><\/p>\r\n<img class=\"alignnone size-full wp-image-85323\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Charity_Kat.png\" alt=\"chariterable kat\" width=\"600\" height=\"100\" \/><\/blockquote>\r\n<blockquote>\r\n<p><span style=\"color: #59c1a7;\"><em>\u201cMy two teenage boys have been giving a garage concert for our neighbors every Sunday evening since the beginning of shelter in place. For the past few weeks they have been raising money for various organizations that focus on fighting injustices in the country. Last night they raised over $100, which we\u2019ll donate to <a href=\"https:\/\/marshap.org\/\" target=\"_blank\" rel=\"noopener\">The Marsha P. Johnson Institute<\/a>. They\u2019ve also raised money that was donated to <a href=\"https:\/\/www.gofundme.com\/f\/gianna-floyd-daughter-of-george-floyd-fund\" target=\"_blank\" rel=\"noopener\">George Floyd\u2019s Family Fund<\/a>, the <a href=\"https:\/\/www.antipoliceterrorproject.org\/\" target=\"_blank\" rel=\"noopener\">Anti-Police Terror Project<\/a>, and to <a href=\"https:\/\/colorofchange.org\/\" target=\"_blank\" rel=\"noopener\">Color of Change<\/a>. I can\u2019t take any credit, other than producing two really good boys.\u201d<\/em><\/span><\/p>\r\n<img class=\"alignnone size-full wp-image-85329\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Charity_Melanie.png\" alt=\"chariterable melanie\" width=\"600\" height=\"100\" \/><\/blockquote>\r\n<blockquote>\r\n<p><span style=\"color: #ef3d55;\"><em>\u201cThe <a href=\"https:\/\/www.theblackfairygodmother.org\/\" target=\"_blank\" rel=\"noopener\">Black Fairy Godmother Foundation<\/a> uses the power of networking and social media to connect families in need with people that can help. They have a variety of programs to help meet the needs of those who need assistance from food assistance, a domestic violence fund, emergency funds for families in need and daily fundraisers. These programs help give mothers, families and children what they need and get them to a place of stability. You can participate by making a donation of any size to one of their funds, adopt a family with donations or help them complete a wish list of items they need off Amazon that will be shipped to their house.\u201d<\/em><\/span><\/p>\r\n<img class=\"alignnone size-full wp-image-85335\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Charity_Stephanie.png\" alt=\"chariterable stephanie\" width=\"600\" height=\"100\" \/><\/blockquote>\r\n<h3>Empowering People<\/h3>\r\n<p>At the heart of the <a href=\"https:\/\/iterable.com\/blog\/andrew-boni-focusing-on-the-future-together\/\" target=\"_blank\" rel=\"noopener\">Iterable mission<\/a> is our vision to set a standard for its people, partnerships and performance. We strive to create an inclusive work environment that values the uniqueness of each individual\u2019s talents, experiences and ideas! Our culture allows ingenuity to thrive and creates an atmosphere where diverse voices, ideas, experiences and backgrounds are not only respected, but celebrated.<\/p>\r\n<p>Together, with our employees, we can make human progress and community impact a reality, by contributing our time and resources to initiatives and programs that reduce poverty, drive economic and social opportunity, and enable technological progress. We focus on building local capacity and making social investments that help communities succeed.<\/p>","post_title":"Impact at Iterable: Empowering Progress Through People","post_excerpt":"The Chariterable Volunteer Program supports and invests in our employees\u2019 personal growth by contributing to our local non-profits.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"impact-at-iterable-empowering-progress-through-people","to_ping":"","pinged":"","post_modified":"2021-06-28 10:40:17","post_modified_gmt":"2021-06-28 17:40:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85309","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 28, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Charity_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"062821_Charity_768x512\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Charity_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Charity_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062821_Charity_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/impact-at-iterable-empowering-progress-through-people\/"},{"ID":85043,"post_author":"43","post_date":"2021-06-25 13:24:28","post_date_gmt":"2021-06-25 20:24:28","post_content":"<p>From Apple\u2019s recent changes to the Identifier for Advertisers (IDFA) to ad free browsers and Google\u2019s elimination of third-party cookies, companies are recognizing that people want more privacy and control of their data. For iOS mobile developers and app makers, the changes to IDFA will make it more challenging to effectively target users. This could lead to higher acquisition costs and cut into revenues.<\/p>\r\n<p>\r\nIn this webinar, we look at the growing trend toward privacy and what the implications are for marketing, technology and product development budgets. Plus, what strategies are going to get you the highest ROI. We\u2019ll explore:<\/p>\r\n<ul>\r\n<li>How IDFA changes will impact your ability to reach new customers\r\n<li>Why first-party data is so critical and how to use it wisely\r\n<li>Why investing in a retention strategy for your mobile app can deliver value in this new environment<\/ul>","post_title":"Building Consumer Trust and Personalization with First-Party Data","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"building-consumer-trust-and-personalization-with-first-party-data","to_ping":"","pinged":"","post_modified":"2021-08-11 11:31:55","post_modified_gmt":"2021-08-11 18:31:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=85043","menu_order":9,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"June 25, 2021","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":3,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/2021-06-heady-webinar-thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/2021-06-heady-webinar-thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/2021-06-heady-webinar-thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/2021-06-heady-webinar-thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/building-consumer-trust-and-personalization-with-first-party-data\/"},{"ID":85357,"post_author":"35","post_date":"2021-06-25 11:44:18","post_date_gmt":"2021-06-25 18:44:18","post_content":"<p>To err is human. Everyone reading this who has never made a mistake, raise your hand.\u00a0<\/p>\r\n<p>Liar.\u00a0<\/p>\r\n<p>Last week, a fishy\u2014not phishing\u2014email hit the inbox of many HBO Max subscribers. Forever to be known simply as \u201cIntegration Test Email #1,\u201d the message was <a href=\"https:\/\/www.usatoday.com\/story\/money\/2021\/06\/18\/hbo-max-integration-test-email-confusion\/7744108002\/\" target=\"_blank\" rel=\"noopener\">clearly a goof<\/a>. An accident. A momentary lapse in attention.\u00a0<\/p>\r\n<p>A mistake.\u00a0<\/p>\r\n<p>For email marketers across the globe, it evoked a collective sympathy. We\u2019ve all hit that send on a not-so-ready email. But then something even more amazing happened. After HBO Max put the mistake on a <a href=\"https:\/\/www.today.com\/popculture\/hbo-max-explains-integration-test-email-went-subscribers-t222668\" target=\"_blank\" rel=\"noopener\">nameless, faceless intern<\/a>, non-marketers started <a href=\"https:\/\/www.newsweek.com\/dear-intern-people-share-biggest-career-mistakes-response-hbo-max-test-email-1602123\" target=\"_blank\" rel=\"noopener\">sharing their blunders<\/a>.\u00a0<\/p>\r\n<p>From message-altering typos to costly discounts, thousands of people started a \u201cDear Intern\u201d message on social media to own up to their own mistakes. What started as an amusing\u2014well, at least amusing for us\u2014gaffe ended up a widespread moment of human connection.<\/p>\r\n<h3>The Reality of Integration Test Email #1<\/h3>\r\n<p>Some have jumped on this slip as validation that the HBO Max <a href=\"https:\/\/gizmodo.com\/hbo-max-review-it-is-a-mess-1843726427\">customer experience is terrible<\/a>. The app and confusion surrounding the service\u2019s initial launch can be debated elsewhere.\u00a0<\/p>\r\n<p>Here, we focus on marketing. And while on the surface Integration Test Email #1 seems like an undeniable mistake, the reality is not so cut-and-dried.<\/p>\r\n<h4>The Connection is Real<\/h4>\r\n<p>So, with lower stakes, what really is the point of marketing? You probably have a definition in your head, but there's an argument to be made that it\u2019s about making a connection.\u00a0<\/p>\r\n<p>Consumers are human. Marketers are consumers. Marketers are human. We can\u2019t forget this. Consumer expectations for a great experience with brands are at an all time high. They want to know the brands they love are led by humans that share their values.\u00a0<\/p>\r\n<p>Authenticity is a term thrown around a lot these days. It has the ring of something with the potential to be...well...inauthentic, but there has been progress in brand\u2019s being more open to sharing a peek behind the scenes, especially <a href=\"https:\/\/iterable.com\/blog\/post-pandemic-marketing\/\" target=\"_blank\" rel=\"noopener\">during the pandemic<\/a>.\u00a0<\/p>\r\n<p>Is there anything more authentic than a mistake? You saw the responses above. People love mistakes. This isn\u2019t praise of schadenfreude either. It\u2019s why people connect with Batman more than Superman. One is a deeply, deeply flawed character, while the other is often depicted as almost perfect.\u00a0<\/p>\r\n<p>A mistake like Integration Test Email #1 reminds consumers that even a massive organization like HBO Max is subject to slip ups. It humanizes an otherwise somewhat-faceless brand. It fosters a connection even though we as the outside public don\u2019t have a name or face to connect with.<\/p>\r\n<h4>The Stakes Are (Often) Low<\/h4>\r\n<p>In the grand scheme of things, Integration Test Email #1 is inconsequential for HBO Max\u2019s brand. Content is king is a common phrase, and for a brand like HBO Max, content is everything. A good marketing email doesn\u2019t make up for bad streaming content.\u00a0<\/p>\r\n<p>For the majority of marketers, the blowback that comes from an Integration Test Email #1 is low and temporary. We\u2019re a week out and the chatter has already died down substantially.\u00a0<\/p>\r\n<p>Most marketers are promoting products that bring joy through a problem solved. A discounted ride. A movie premiere. The refrain you sometimes hear is \u201cwe\u2019re not curing cancer.\u201d<\/p>\r\n<p>HBO Max is not curing cancer with their latest email. Their marketing efforts are geared towards bringing entertainment to the masses.<\/p>\r\n<h3>The Actual Experience<\/h3>\r\n<p>Integration Test Email #1 actually came at an interesting time. If you\u2019ve followed Iterable\u2019s content for a bit, you know we like doing research here. We are customer experience fanatics.\u00a0<\/p>\r\n<p>As such, we are curious what brands are sending to new, active customers. For 2-3 weeks at a time, we sign up for new accounts, browse and favorite items, abandon carts, opt in to all channels of messaging, and more. We are as active as you can be in this time period. You can see we did this for the <a href=\"https:\/\/iterable.com\/whitepaper\/how-to-guide-for-giving-your-retail-marketing-a-red-carpet-worthy-makeover\/\" target=\"_blank\" rel=\"noopener\">beauty<\/a> industry, <a href=\"https:\/\/iterable.com\/whitepaper\/user-engagement-report-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">mobile marketing<\/a>, and <a href=\"https:\/\/iterable.com\/whitepaper\/user-engagement-report-news-media\/\" target=\"_blank\" rel=\"noopener\">news media<\/a> industry in the past.\u00a0<\/p>\r\n<p>Well, we just so happen to have finished a three-week research period of HBO Max right before Integration Test Email #1. And you know what we found? A pretty engaging group of emails and messages\u2014albeit lacking a bit on the personalization side of things.\u00a0<\/p>\r\n<p>Below is a link to a Customer Experience Analysis of HBO Max featuring a list of the different actions we took in our research and some examples of particularly interesting messages we received during that time.\u00a0<\/p>\r\n<p>The lowdown is this:\u00a0<\/p>\r\n<p>HBO Max has beautifully-designed emails that provide good recommendations. They highlight underrepresented voices\u2014like LGBTQ+ and Latinx content\u2014in an <a href=\"https:\/\/iterable.com\/blog\/beyond-the-rainbow-showing-your-true-colors-as-a-pride-ally\/\" target=\"_blank\" rel=\"noopener\">authentic way<\/a>. And they provide a cross-channel experience with <a href=\"https:\/\/iterable.com\/blog\/everything-push-notifications\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a> and <a href=\"https:\/\/iterable.com\/blog\/test-in-app-promotions\/\" target=\"_blank\" rel=\"noopener\">in-app messaging<\/a>.\u00a0<\/p>\r\n<p>Crucially missing is any reference to user behavior. We favorited multiple shows and watched a few others, but our actions were not reflected in recommendations.\u00a0<\/p>\r\n<p>That human connection we talked about above is excellent on a macro level. Integration Test Email #1 shows that people are excited to have a community to rally around. But when marketing to customers, you want to foster a one-on-one connection.\u00a0<\/p>\r\n<p>Personalization is still a human connection, but on the micro scale. When all is said and done, and the dust of Integration Test Email #1 has settled, HBO Max\u2019s customer experience could actually learn a lot from the community-building and personalized response. Consumers want content that entertains, informs and connects. The question becomes how do brands give each consumer their own Integration Test Email #1-level connection?<\/p>\r\n<p><em>See the full details of the HBO Max customer experience here in our <a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Customer-Experience-Analysis_HBO-Max.pdf\" target=\"_blank\" rel=\"noopener\">Customer Experience Analysis<\/a>.<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Customer-Experience-Analysis_HBO-Max.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-85365\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Customer-Experience-Analysis_HBO-Max_CTA-Banner.png\" alt=\"CX Analysis\" width=\"660\" height=\"240\" \/><\/a><\/p>","post_title":"Is HBO Max's Integration Test Email #1 Actually a Mistake?","post_excerpt":"While on the surface HBO Max's Integration Test Email #1 seems like an undeniable mistake, the reality is not so cut-and-dried.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"hbo-max-integration-test-email-1-mistake","to_ping":"","pinged":"","post_modified":"2021-06-25 11:44:18","post_modified_gmt":"2021-06-25 18:44:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85357","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"June 25, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":8,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062521_Customer-Experience-Analysis-HBO-Max_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"HBO Max Integration Test Email #1\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062521_Customer-Experience-Analysis-HBO-Max_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062521_Customer-Experience-Analysis-HBO-Max_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062521_Customer-Experience-Analysis-HBO-Max_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/hbo-max-integration-test-email-1-mistake\/"},{"ID":85287,"post_author":"79","post_date":"2021-06-24 09:15:48","post_date_gmt":"2021-06-24 16:15:48","post_content":"<p><em>Stensul's Agile Email Creation Platform<sup>TM<\/sup> dramatically reduces email creation time by up to 90% to help team resources focus on improving email performance. With stensul, teams launch campaigns faster by streamlining the collaboration process and simplifying creation for all marketers, so they can build emails that drive results. If you want to see how the stensul Agile Email Creation Platform can elevate your email marketing programs, please <a href=\"https:\/\/stensul.com\/request-a-demo\" target=\"_blank\" rel=\"noopener\">request a demo<\/a>.<\/em><\/p>\r\n<p><em>Read on for the <span style=\"font-weight: 400;\">Senior Vice President of Marketing at stensul<\/span>, Geoff Smith\u2019s, guest contribution to the Iterable blog, and to learn his perspectives on the impact of agile email creation.<\/em><\/p>\r\n<p>More than 11,000 search results for the term \u201cagile marketing\u201d were returned. It was here where I found myself a recent study by management consultancy McKinsey on the benefits of businesses being agile.<\/p>\r\n<p>McKinsey describes <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/agile-marketing-a-step-by-step-guide\" target=\"_blank\" rel=\"noopener\">agile marketing<\/a> this way:<\/p>\r\n<blockquote>\r\n<p>\u201cAgile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week.\u201d<\/p>\r\n<\/blockquote>\r\n<p>But, in a classic example of the difference between theory and practice, the consultancy goes on to observe:<\/p>\r\n<blockquote>\r\n<p>\u201cThe truth is, many marketing organizations think they\u2019re working in an agile way because they\u2019ve adopted some agility principles, such as test and learn or reliance on cross-functional teams. But when you look below the surface, you quickly find they\u2019re only partly agile, and they therefore only reap partial benefits.\u201d<\/p>\r\n<\/blockquote>\r\n<p>For many such marketing organizations, they also believe that simply by adding a bunch of digital tools and some point solutions, they\u2019re able to be agile. They\u2019re not. And nowhere is that more the case than when it comes to the oftentimes arcane art and science of creating html emails.<\/p>\r\n<p>As a marketing channel, email has been around for about 25 years. And marketers love it. Routinely, email yields a <a href=\"https:\/\/venturebeat.com\/2016\/08\/17\/email-marketing-learn-the-strategies-that-are-achieving-300-roi-and-more-vb-live\/\" target=\"_blank\" rel=\"noopener\">40x ROI<\/a>. It beats social for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-ss-40-x-as-effective-as-facebook-twitter-combined\/\" target=\"_blank\" rel=\"noopener\">customer acquisition<\/a> by 40x. And it <a href=\"https:\/\/kinsta.com\/blog\/email-marketing-statistics\/#email-is-a-top-3-distribution-channel-for-both-b2c-and-b2b-marketers\" target=\"_blank\" rel=\"noopener\">performs<\/a> like that whether working for a B2C or B2B marketer.<\/p>\r\n<h3>Days, weeks to create a single email<\/h3>\r\n<p>The truly remarkable thing is that is emails are still produced the same way as they were in the 1990\u2019s: specialists using single-purpose tools, operating in silos with a near-complete absence of collaboration let alone real-time feedback. It makes for a complicated, often frustrating email creation experience that takes far more time than it ought to, and costs more than it should.<\/p>\r\n<p>Stensul <a href=\"https:\/\/stensul.com\/benchmark-report\/march-2021\" target=\"_blank\" rel=\"noopener\">surveyed<\/a> email creation teams in large companies recently and found it took anywhere from five to 10\u00a0days to create a single email. The reason being those teams used the commonly-used Design to Code method, which has been known to require one-to-two weeks to create one email. Others using the second-most-often used method, Templates &amp; Modules, saw a time-savings over the other approach. For them it took about 30% less time than Design to Code to create a single email. That\u2019s still a lot of time for one email.<\/p>\r\n<p>In the first instance, it takes that much time because each email must be hand-coded by a skilled developer. If, in the review of that email, a comma needs to be changed to a period, it has to go back to the developer. And that takes time. With Templates &amp; Modules, any time-savings can be lost if a template has broken code. Again, it must go back to a developer for the fix.\u00a0<\/p>\r\n<p>Based on feedback from email teams surveyed, that happens frequently.<\/p>\r\n<p>All this translates to the available time to create an email being allocated 90% creation\/10% strategy. Most of the time is spent creating and barely any is applied to developing strategy to make the email perform optimally.\u00a0<\/p>\r\n<p>Think about it. You\u2019ve aggregated mountains of data from prior email efforts, analyzed it and realized what can be done to have the next email campaign perform even better. But you want to conduct some A\/B testing.<\/p>\r\n<p>That\u2019s great. But, let\u2019s not forget,\u00a0 there\u2019s no time to do that. All of it has been taken up by a creation method born before the web and the cloud.<\/p>\r\n<p>Creating emails in this way is far from efficient or simple and, as a result, email teams can\u2019t quickly or easily adjust to changes or take advantage of unexpected opportunities. That\u2019s the definition of not being agile. If this seems like stating the obvious, it is.<\/p>\r\n<h3>Get agile with an Agile Email Creation Platform<\/h3>\r\n<p>To achieve agile email creation you need to democratize the process itself. Recall the controlling role developers play in Design to Code and Templates &amp; Modules. Those workflows can grind to a halt if developers aren\u2019t available. What\u2019s needed is an email creation platform that allows non-technical people, individuals without any coding know-how, to create emails quickly and of high quality.<\/p>\r\n<p>Stensul\u2019s Agile Email Creation Platform<sup>TM<\/sup> spans between the email brief and email deployment to an Iterable ESP. It lets you achieve agility by tearing down the walls that separate all involved in the email creation process, from the marketer and designer to the brand and regulatory compliance folks. It connects them for real-time collaboration through the entire email creation process. And, instead of taking days or weeks to create an email, it gets done in hours.<\/p>\r\n<p>For example, a tech company integrated the stensul platform with their marketing technology stack and saw impressive results fast. Soon after implementing it the volume of emails created monthly rose 166%. Those emails were created in far less time. In four hours. Not the five to 10 days they had experienced previously. Further, 100% of all emails created on the platform were on-brand and responsive.\u00a0<\/p>\r\n<p>What\u2019s more, 60% of developer time that had been taken up with fixing punctuation marks or broken code was now reallocated to more strategic projects\u2014the sort that made better use of their skills. With agile email creation, teams across the company can quickly generate the emails they need to reach and engage target audiences using the right branding and including all the required regulatory statements. Every time. There\u2019s no chance an out-of-date template will be pulled from a library. What\u2019s more, there\u2019s no chance for it to contain broken code.<\/p>\r\n<p>And since it doesn\u2019t operate in a vacuum, the stensul Agile Email Creation Platform offers <a href=\"https:\/\/iterable.com\/partners\/stensul\/\" target=\"_blank\" rel=\"noopener\">one-click integration<\/a> with the <a href=\"https:\/\/iterable.com\/solutions\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">Iterable ESP<\/a>.<\/p>\r\n<p>&nbsp;<\/p>","post_title":"How Agile Email Creation Can Impact Your Marketing Org","post_excerpt":"To achieve agile email creation you need to democratize the process. SVP of Marketing at stensul, Geoff Smith, shares his perspectives.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-agile-email-creation-can-impact-your-marketing-org","to_ping":"","pinged":"","post_modified":"2021-06-24 09:15:48","post_modified_gmt":"2021-06-24 16:15:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85287","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 24, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062421_Agile-Email-Creation_768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Agile Email Creation\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062421_Agile-Email-Creation_768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062421_Agile-Email-Creation_768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/062421_Agile-Email-Creation_768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-agile-email-creation-can-impact-your-marketing-org\/"},{"ID":85089,"post_author":"35","post_date":"2021-06-23 09:02:43","post_date_gmt":"2021-06-23 16:02:43","post_content":"<p><em>If you've been around our content recently, you might have noticed a theme of <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/em><\/p>\r\n<p><em>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.<\/em><em>\u00a0We're all in this together, so what better way to collaborate than sharing ideas?<\/em><\/p>\r\n<p>In our latest installment, hear from Jessica Best, VP of Data-Driven Marketing, and Jeff Fromm, Partner and Author, at Barkley, a <a href=\"https:\/\/www.barkleyus.com\/\" target=\"_blank\" rel=\"noopener\">full-service ad agency helping brands transcend marketing<\/a>, about how brands today can create customer experiences that make them a <a href=\"https:\/\/www.barkleyus.com\/2020\/09\/14\/the-360-degree-advantage-how-whole-brands-dominate\/\" target=\"_blank\" rel=\"noopener\">Whole Brand<\/a>.<\/p>\r\n<h3>Meet Jessica and Jeff From Barkley<\/h3>\r\n<p>Being <a href=\"https:\/\/iterable.com\/activate\/_schedule\/the-authenticity-age-what-it-means-to-be-a-mission-driven-brand\/\" target=\"_blank\" rel=\"noopener\">mission-driven<\/a> can mean many things to different people. But at its core, it means standing up for what you believe is right. Consumers today expect brands to take a stance on issues. They expect honesty and transparency, and they expect the brands they love to share the same values.<\/p>\r\n<p>In my chat with Jessica and Jeff from Barkley, we talked through what it takes to be a \"Whole Brand,\" where a brand goes beyond just marketing to be mission-driven\u2014the values are omnipresent throughout every action taken by the organization. We chatted about the importance of an emotional connection to drive <a href=\"https:\/\/iterable.com\/blog\/how-cross-channel-marketing-impacts-ltv-for-retail-customers\/\" target=\"_blank\" rel=\"noopener\">lifetime value<\/a>.<\/p>\r\n<p>And perhaps most importantly, we talked about ice cream.<\/p>\r\n<p>Give it a watch or listen right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/lIlQe6sFK4I[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable's<\/a> <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">social<\/a> <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">channels<\/a> in case you miss any episodes.\u00a0<\/p>","post_title":"A Chat With Barkley on the Importance of Being a Whole Brand","post_excerpt":"Jessica Best and Jeff Fromm from ad agency Barkley talk about how brands today can create customer experiences that make them a Whole Brand.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"chat-with-barkley-whole-brand-dream-it-build-it-make-it-4","to_ping":"","pinged":"","post_modified":"2021-06-23 09:02:43","post_modified_gmt":"2021-06-23 16:02:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=85089","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"June 23, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":19,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_DBM-Video-Series_04_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DBM Barkley\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_DBM-Video-Series_04_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_DBM-Video-Series_04_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_DBM-Video-Series_04_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/chat-with-barkley-whole-brand-dream-it-build-it-make-it-4\/"},{"ID":84968,"post_author":"35","post_date":"2021-06-22 10:20:01","post_date_gmt":"2021-06-22 17:20:01","post_content":"<p>Across the globe we\u2019re seeing different retail trends emerging as a result of the COVID-19 pandemic. The need for brands to undergo digital transformation combined with the emergence of new technologies has led to a boom in ecommerce.\u00a0<\/p>\r\n<p>With the second-highest population and largest economy in Europe, Germany, in particular, has become an area of focus. <a href=\"https:\/\/ecommercenews.eu\/ecommerce-in-germany-was-worth-e83-3-billion-in-2020\/#:~:text=Ecommerce%20in%20Germany%20was%20worth%2083.3%20billion%20euros%20in%202020,was%20'just'%2011.3%20percent.\" target=\"_blank\" rel=\"noopener\">In 2020, there was a 14.6% increase in the value of Germany\u2019s ecommerce<\/a>. And while Germany\u2019s ecommerce may still fall behind those of France and the UK, it\u2019s expected to grow 11% in 2021. We wanted to better understand what has fueled\u2014and will continue to fuel\u2014 that growth and how this may impact traditional retail.<\/p>\r\n<p>Our partner, <a href=\"https:\/\/retailx.com\/\" target=\"_blank\" rel=\"noopener\">RetailX<\/a>, did a deep dive into the ecommerce trends surfacing in Germany over the past year as a result of coronavirus and other factors. This article highlights some key takeaways from the report.\u00a0<\/p>\r\n<p>If you\u2019re interested in a more granular breakdown, <a href=\"https:\/\/iterable.com\/whitepaper\/retailx-germany-2021-ecommerce-region-report\/\" target=\"_blank\" rel=\"noopener\">download the full report<\/a>.<\/p>\r\n<h3>Why, How, Where?<\/h3>\r\n<h4>The Motivation Behind Clicking <del>\u201cBuy\u201d<\/del> \u201cKaufen\u201d<\/h4>\r\n<p>According to a <a href=\"https:\/\/www.statista.com\/global-consumer-survey\" target=\"_blank\" rel=\"noopener\">Statista Global Consumer Survey<\/a>, the number one reason German consumers shop online is because the product can get delivered directly to their homes (66%).<\/p>\r\n<p>Some additional reasons include:<\/p>\r\n<ul>\r\n\t<li>Because of the round-the-clock availability (62%)<\/li>\r\n\t<li>The convenience (58%)<\/li>\r\n\t<li>Cheaper [than brick-and-mortar stores] (57%)<\/li>\r\n\t<li>Larger variety of products (57%)<\/li>\r\n<\/ul>\r\n<p>Interestingly, when looking at the products that German consumers buy online, it appears they purchase more low-risk, low-price items. For example, clothing, shoes and books\/movies\/games were the top three most online-purchased categories in 2020.\u00a0\u00a0<\/p>\r\n<p>You would think that because delivery to home is a top driver for online purchases, bigger bulk items like appliances or furniture would be top of the list. However, as a result of COVID-19, many retailers had to close their physical locations and, under pressure, small businesses began to explore ecommerce for the first time, making it easier to purchase lower-priced, smaller items online.\u00a0<\/p>\r\n<p>Because of the increase in online shopping, early in the pandemic there was talk of <a href=\"https:\/\/www.dw.com\/en\/german-mps-propose-online-shopping-tax-to-save-city-centers\/a-56001395\" target=\"_blank\" rel=\"noopener\">adding a parcel tax to online purchases<\/a> and giving that additional money to brick-and-mortar stores. Shuttered storefronts, plus the fact that there was not much else to do with restrictions in place, resulted in German shoppers shifting to online shopping more than ever before.\u00a0<\/p>\r\n<p>These factors, combined with the increased safety of staying home, skyrocketed direct delivery to a top priority.<\/p>\r\n<h4>Some Categories Shifted to Ecommerce<\/h4>\r\n<p>As expected, certain shopping categories saw a larger increase in ecommerce than others. RetailX highlighted that for shopping in what would now be considered an environment that poses a high health risk, like a clothing store, there was a preference for online versus in-store.\u00a0<\/p>\r\n<p>In addition to clothing, which was the category with the largest shift to ecommerce, some other top categories included more day-to-day or lifestyle products like:<\/p>\r\n<ul>\r\n\t<li>Books<\/li>\r\n\t<li>Health products, eg, medicine<\/li>\r\n\t<li>Restaurant delivery\/takeaway<\/li>\r\n\t<li>Hygiene products, eg, hand sanitizer, toilet paper<\/li>\r\n<\/ul>\r\n<p>Of note, however, is that over 50% of shoppers stated that they did not shift to online shopping for any products or services. This could be due to the fact that almost 25% of the population is aged 55 or older. Plus, less than 23% of the population is aged 25 or younger.\u00a0<\/p>\r\n<p>Retailers need to consider that there is a higher hurdle to getting older generations to shop online. And, over time, as the adoption of ecommerce shopping increases across generations, the success of certain categories may change.\u00a0<\/p>\r\n<p>Of those who did shift to online shopping during the pandemic, it\u2019s important to understand not only why they shop online but also what they were shopping for and where.<\/p>\r\n<h4>When They Go Low, You Go Buy<\/h4>\r\n<p>There are certain categories in which shoppers seek out\u2014and highly value\u2014lower prices. What\u2019s more, there\u2019s an overlap in these low-price categories and the top ecommerce categories. The top category that shoppers look for low prices, for example, is clothing: 40% of shoppers said low price is particularly important for them in this category.<\/p>\r\n<p>Among the other preferred low-price categories for online shopping were:<\/p>\r\n<ul>\r\n\t<li>Food &amp; non-alcoholic drinks (38%)<\/li>\r\n\t<li>Detergents and cleansing products (34%)<\/li>\r\n\t<li>Shoes (34%)<\/li>\r\n\t<li>Smartphone (31%)<\/li>\r\n<\/ul>\r\n<p>In categories where there isn\u2019t a distinguishable difference between product quality in different price tiers, consumers are less likely to pay premium prices. A less expensive detergent and a more expensive organic detergent, for example, will both clean. With low correlation between price and quality, it makes sense shoppers are more likely to want lower prices for these categories.\u00a0<\/p>\r\n<p>For luxury items, however, there is often a larger gap in quality between lower price tiers and higher price tiers. In these big-ticket categories, consumers actually <a href=\"https:\/\/www.sciencedaily.com\/releases\/2019\/09\/190906104111.htm\" target=\"_blank\" rel=\"noopener\">use price to determine quality<\/a>.\u00a0<\/p>\r\n<p>The price of the items could also influence where customers are converting. For instance, shoppers are more likely to purchase lower-priced items via smartphones. In the second quarter of 2020 in the United States, <a href=\"https:\/\/www.statista.com\/statistics\/439516\/us-online-shopping-order-values-by-device\/\" target=\"_blank\" rel=\"noopener\">desktop average order value (AOV) was 44% higher than the AOV on smartphones<\/a>.<\/p>\r\n<p>All of this is to say, the German market is full of discerning consumers who prioritize quality, yes, but when hindered by pandemic restrictions, price makes more of a difference when considering products in a lower price point category. Retailers would be wise to recognize this distinction moving forward as they look to distinguish themselves from their competition.<\/p>\r\n<h4>Left to Their Own Devices<\/h4>\r\n<p>55% of German shoppers surveyed have used a smartphone to shop. Also, almost a quarter of shoppers under the age of 35 purchased goods via social media in 2020. This compares to just 17% of shoppers aged 35+.\u00a0\u00a0<\/p>\r\n<p>In addition to smartphones, shoppers turn to:<\/p>\r\n<ul>\r\n\t<li>Laptops (51%)<\/li>\r\n\t<li>Desktop PCs (36%)<\/li>\r\n\t<li>Tablets (27%)<\/li>\r\n\t<li>Smart TVs (6%)<\/li>\r\n<\/ul>\r\n<p>Given the fact that Germany is facing declining birth rates and an aging population, as RetailX points out, it\u2019s important to understand how these demographics influence shopping preferences, such as device preference, to be able to better engage with consumers.<\/p>\r\n<p>When using devices to online shop, it\u2019s common for shoppers to use multiple devices as part of their shopping journey. Brands should consider a <a href=\"https:\/\/iterable.com\/blog\/how-cross-channel-marketing-impacts-ltv-for-retail-customers\/\" target=\"_blank\" rel=\"noopener\">cross-channel marketing strategy<\/a> when determining how best to communicate with customers.<\/p>\r\n<h3>Retail and Ecommerce in Germany Going Forward<\/h3>\r\n<p>There\u2019s an endless realm of possibilities for the future of retail in Germany. What\u2019s becoming apparent is the importance of customer data and how that data is used. <a href=\"https:\/\/iterable.com\/blog\/from-brick-and-mortar-to-ai-how-retail-is-evolving\/\" target=\"_blank\" rel=\"noopener\">AI, for example, lends itself to multiple use cases in retail<\/a>.\u00a0<\/p>\r\n<p>Data collection has also evolved. With Google no longer supporting third-party cookies, brands have to learn how to collect <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">first- and zero-party data<\/a> directly from shoppers. Brands are expected to know each customer on an individual level and send marketing messages accordingly.<\/p>\r\n<p>There has been an evolution. Ecommerce is more prevalent than it has ever been and is only going to keep growing, giving marketers the opportunity to send personalized messages via digital channels to increase engagement with online shoppers. It\u2019s up to brands to set themselves up for success with the right technology and digital mindset to meet consumer expectations.\u00a0<\/p>\r\n<p><em>To learn how Iterable works to create a cohesive retail shopping experience, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request a demo<\/a> today!<\/em><\/p>","post_title":"Takeaways from RetailX\u2019s Germany Ecommerce Country Report\u00a0","post_excerpt":"RetailX did a deep dive into Germany's ecommerce trends over the past year. This article highlights some key takeaways from the report.\u00a0","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"takeaways-from-retailxs-germany-ecommerce-country-report","to_ping":"","pinged":"","post_modified":"2021-06-22 10:20:01","post_modified_gmt":"2021-06-22 17:20:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=84968","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 22, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-NO-BTN-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Germany Ecommerce Report\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-NO-BTN-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-NO-BTN-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-NO-BTN-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-NO-BTN-1536x1024.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-NO-BTN-2048x1366.png 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-NO-BTN-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/takeaways-from-retailxs-germany-ecommerce-country-report\/"},{"ID":84924,"post_author":"35","post_date":"2021-06-21 10:36:25","post_date_gmt":"2021-06-21 17:36:25","post_content":"<p><em><span style=\"font-weight: 400;\">Transcend is the <a href=\"https:\/\/transcend.io\/\" target=\"_blank\" rel=\"noopener\">data privacy infrastructure<\/a> that makes it simple for companies to give their users control over their personal data. By making data subject requests painless for companies, Transcend is putting users everywhere in the driver\u2019s seat of their personal data.<\/span><\/em><\/p>\r\n<p><em>Read on to learn more about how automating data privacy requests increases internal efficiencies and builds trust with your audience.\u00a0<\/em><\/p>\r\n<p>Global privacy laws like General Data Protection Regulation (\u201cGDPR\u201d), California Consumer Privacy Act (\u201cCCPA\u201d) and others mean that your consumers have the right to request access to or deletion of their data. These privacy requests must be rolled across a company\u2019s entire tech stack, including through Iterable and other partners.\u00a0<\/p>\r\n<p>But it\u2019s not just about the law. Seamlessly orchestrating your data privacy operations is an essential part of ensuring that your organization is building a unified brand experience that respects user data and builds trust.\u00a0<\/p>\r\n<p>Great brands don\u2019t keep user data that they\u2019re not supposed to have anymore. And there\u2019s nothing worse than sending out a campaign email to a user who already opted-out based on their privacy preference.\u00a0<\/p>\r\n<p>To help companies address more agile data privacy operations, we recently worked with Iterable to launch an integration that fully automates user privacy requests (like access and erasure) across Iterable systems. Now companies can use the Transcend + Iterable integration to avoid manually processing data privacy requests and reduce the risk of human error.\u00a0<\/p>\r\n<p>This post will show how you can ensure that user privacy controls are managed across an entire data system in a simple and easy way, starting with channels across the Iterable platform.<\/p>\r\n<h3>Benefits of Automating Data Privacy Requests<\/h3>\r\n<p>As more consumers exercise their privacy rights, manual compliance workflows break down. The resources required to manage individual preferences across data systems with spreadsheets, ticketing systems, web-forms or docs become too much. Compliance gaps also start to emerge, including neglecting to ensure that a user privacy request is actually rolled through a partner data system like Iterable.\u00a0<\/p>\r\n<p>As a cross-channel marketing platform, Iterable enables email, mobile push, SMS, in-app notifications, web push, social, and more to work together seamlessly. Through these channels, you are optimizing the customer journey, but also collecting data in various\u2014ideally transparent to your customer\u2014ways.\u00a0<\/p>\r\n<p>The next time the legal team pings you because a user has asked to \u201caccess their data,\u201d \u201cbe deleted\u201d or \u201copt out,\u201d actions will often need to be pushed across your entire data ecosystem, including Iterable.\u00a0<\/p>\r\n<p>Rather than a multi-step sequence of emailing your Iterable rep asking them to handle querying other SaaS vendors, consolidating across internal databases, and securely returning the data to the end-user, these requests can be automatically rolled through their entire Iterable system. The API allows Transcend to go into these data sources, find an individual\u2019s data, implement an opt out or delete their data. This reduces your operational time and risk of human error, but most importantly, fills critical compliance gaps.<\/p>\r\n<p>It\u2019s simpler than you might think.<\/p>\r\n<h3>How to Integrate Transcend and Iterable<\/h3>\r\n<p>To set up the integration and increase confidence in your marketing automation:<\/p>\r\n<p>Input just one Iterable API Key on the Transcend Admin Dashboard to connect Iterable + Transcend. Then, within Transcend, specify the data actions (e.g., access, erasure, or communication opt-out) to enable on different data points (e.g., Iterable <a href=\"https:\/\/api.iterable.com\/api\/docs#users_delete_0\" target=\"_blank\" rel=\"noopener\">global profiles<\/a>, <a href=\"https:\/\/api.iterable.com\/api\/docs#events_User_events\" target=\"_blank\" rel=\"noopener\">user events<\/a>, and <a href=\"https:\/\/api.iterable.com\/api\/docs#lists_getLists\" target=\"_blank\" rel=\"noopener\">mailing lists<\/a>). This is where you can also set access controls for your entire team.<\/p>\r\n<p>Transcend will then automatically compile and operate on the data in the Iterable platform for each new privacy request you receive. This won\u2019t require any manual intervention from your team.<\/p>\r\n<p>Finally, since the integration is part of Transcend\u2019s end-to-end encryption security model, Transcend cannot see the data it's operating on in your systems. Crucially, this end-to-end encryption allows you to solve data privacy automation without inviting unnecessary risk.<\/p>\r\n<h3>How Companies Benefit From the Iterable + Transcend Integration<\/h3>\r\n<p>Companies like Opendoor, The Athletic, and Jane use Transcend + Iterable together, to ensure that their data privacy is handled across all Iterable channels.<\/p>\r\n<p>For these companies, data privacy is of the utmost importance for their customers. An enriched customer experience has proper data privacy protocols in place to make sure anyone who interacts with your brand feels comfortable and safe doing so. The Transcend + Iterable integration ensures this process is automatic and seamless for all involved.<\/p>\r\n<p><em>Ready to get seamless privacy management and improve your data control? <\/em><em>Implement the <a href=\"https:\/\/transcend.io\/integration\/iterable\" target=\"_blank\" rel=\"noopener\">Transcend integration<\/a> (<a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Iterable-Transcend.pdf\" target=\"_blank\" rel=\"noopener\">free for Iterable customers<\/a>) or get an <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Iterable demo<\/a> today.<\/em><\/p>","post_title":"Reducing Data Privacy Risks With Transcend + Iterable","post_excerpt":"To help companies address more agile data privacy operations, Transcend and Iterable integrate to fully automate user privacy requests.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"reducing-data-privacy-risks-with-transcend-iterable","to_ping":"","pinged":"","post_modified":"2021-06-24 18:03:11","post_modified_gmt":"2021-06-25 01:03:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=84924","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"June 21, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":8,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/051121_Transcend_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Transcend + Iterable\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/051121_Transcend_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/051121_Transcend_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/051121_Transcend_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/reducing-data-privacy-risks-with-transcend-iterable\/"},{"ID":84807,"post_author":"79","post_date":"2021-06-17 10:43:20","post_date_gmt":"2021-06-17 17:43:20","post_content":"<p>We are in the midst of a major shift in how brands operate. With brick-and-mortar stores not allowed to let customers in, as a result of COVID-19, businesses were forced to either embrace the digital transformation or go dark.\u00a0<\/p>\r\n<p>This movement to digital has set the precedent for how customers expect to interact with brands going forward. With multiple touchpoints along the customer journey, both digital and physical, customers are becoming accustomed to consistent, cross-channel marketing approaches.<\/p>\r\n<p>As technology becomes more prevalent in the daily lives of customers\u2014and marketers\u2014brands need to adapt a digital-first mindset to undergo a full blown digital transformation. The good news: you\u2019re not in this alone.<\/p>\r\n<p>We\u2019ve put together a <a href=\"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">guide<\/a> that highlights the importance of a digital-first mindset and the four phases of digital transformation to help your brand understand what a digital transformation journey may look like and how you can get started.<\/p>\r\n<p>To give you a glimpse of what you\u2019ll find in the guide. Here\u2019s a sneak peek of one section from inside.\u00a0<\/p>\r\n<h3>The Importance of a Digital-First Mindset<\/h3>\r\n<p>According to <a href=\"https:\/\/www.topdownsystems.com\/resources\/blog\/what-does-digital-first-mean-in-digital-customer-experience-management-today\" target=\"_blank\" rel=\"noopener\">Top Down Systems<\/a>, a digital-first mindset is:\u00a0<\/p>\r\n<blockquote>\r\n<p>A philosophy of content creation that calls for optimizing the design of communications for delivery via responsive digital channels (i.e., web, mobile, etc.) over the page-oriented print channel; it does not preclude print as a potential delivery channel.<\/p>\r\n<\/blockquote>\r\n<p>It may sound obvious, but it wasn\u2019t always this way\u2014especially when <a href=\"https:\/\/vimeo.com\/31507388\" target=\"_blank\" rel=\"noopener\">media companies were struggling to transition from print to online<\/a>. And the trend has only continued a decade later, with people spending more than <a href=\"https:\/\/www.fullstory.com\/blog\/digital-experience-stats\/\" target=\"_blank\" rel=\"noopener\">6.5 hours a day online<\/a>. There\u2019s no denying it any longer: a huge opportunity\u2014or need, depending on the industry\u2014exists for companies to distribute their products and services via digital means.<\/p>\r\n<p>But based on what we\u2019ve seen helping brands move from email-only marketing to cross-channel customer experiences, a massive point of contention in organizations is finding a piece of technology that marketers can use to drive high conversion rates without burdening their engineering teams.\u00a0<\/p>\r\n<p>Despite the numerous benefits of upgrading digital platforms, it can often be difficult to convince decision makers to support the change and encourage individual contributors to modify their processes and martech stack. Change can be hard.\u00a0<\/p>\r\n<p>So not only is it important to get your organization on board with a digital-first mindset, it\u2019s also crucial to understand the four phases of what a digital transformation can look like for your brand.<\/p>\r\n<h3>Building a Foundation for Digital Transformation Success<\/h3>\r\n<p>While change isn\u2019t always easy, it\u2019s vital that brands begin to weave digital channels into their marketing strategies. The end goal, of course, is to improve the customer experience. Physical channels add a unique one-to-one experience for both salespeople and customers but digital channels can as well.\u00a0<\/p>\r\n<p>These channels aren\u2019t mutually exclusive, however. A digital-first mindset does not mean sunsetting any physical locations or channels. Digital transformation means adding digital channels into the marketing mix to ensure customers are getting the best experience when interacting with your brand. Aim to build digital connections in a human world.<\/p>\r\n<p><em>To learn more about the four phases of digital transformation, <a href=\"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">download the full guide<\/a>.<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-84809 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_CTA-660x240-1.png\" alt=\"learn more about a digital-first mindset\" width=\"2751\" height=\"1001\" \/><\/a><\/p>\r\n<p>&nbsp;<\/p>","post_title":"The 4 Steps to A Successful Digital Transformation","post_excerpt":"This guide highlights the importance of a digital-first mindset to help brands understand what a digital transformation journey looks like.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-4-steps-to-a-successful-digital-transformation","to_ping":"","pinged":"","post_modified":"2021-06-17 10:43:20","post_modified_gmt":"2021-06-17 17:43:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=84807","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 17, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDR-768x512-1-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Digital Transformation\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDR-768x512-1-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDR-768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDR-768x512-1-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDR-768x512-1-1536x1024.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDR-768x512-1-2048x1365.png 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDR-768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-4-steps-to-a-successful-digital-transformation\/"},{"ID":84808,"post_author":"47","post_date":"2021-06-16 14:06:00","post_date_gmt":"2021-06-16 21:06:00","post_content":"<p><span style=\"font-weight: 400;\">Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady\u2014and in some cases exponential.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The pandemic served as an accelerator of these digital principles, forcing brands to reconsider the way they interact with consumers.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In the post-pandemic world, a digital transformation to the way we interact with consumers is an imperative that cannot be ignored.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this guide, we walk you through first how to establish a digital-first mindset\u2014an important piece of the puzzle that frequently gets overlooked in the fervor of going digital. Then we provide you with a few questions to get you started in deciding which people, processes and technologies you need to make the transformation as successful as possible.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this guide you\u2019ll find:<\/span><\/p>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Four phases of transitioning to a digital mindset<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Questions you should ask of yourself and your team to determine the path forward<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examples of companies successfully making the transformation to digital customer experiences<\/span><\/li>\r\n<\/ul>","post_title":"The 4 Steps to a Successful Digital Transformation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-four-steps-to-a-successful-digital-transformation","to_ping":"","pinged":"","post_modified":"2021-06-25 07:42:45","post_modified_gmt":"2021-06-25 14:42:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=84808","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"June 16, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDER-768x512-1-1-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The Four Steps to a Successful Digital Transformation\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDER-768x512-1-1-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDER-768x512-1-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDER-768x512-1-1-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDER-768x512-1-1-1536x1024.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDER-768x512-1-1-2048x1365.png 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DIGITAL-TRANS-ASSETS_BLOG-HDER-768x512-1-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/"},{"ID":84738,"post_author":"35","post_date":"2021-06-16 09:20:17","post_date_gmt":"2021-06-16 16:20:17","post_content":"<p>Well, they did it again. Much like Google with their <a href=\"https:\/\/theconversation.com\/googles-scrapping-third-party-cookies-but-invasive-targeted-advertising-will-live-on-156530#:~:text=Google%20has%20announced%20plans%20to,more%20privacy%2Dfriendly%20web%E2%80%9D.\" target=\"_blank\" rel=\"noopener\">third-party cookies announcement<\/a>, Apple continues its streak of announcements about increasing consumer privacy, making marketers hover over the panic button.\u00a0<\/p>\r\n<p>In case you missed it, at WWDC 2021, Apple announced a host of planned iOS 15 privacy updates meant to give users more control over their data. And while each of these updates is likely music to the ears of the average consumer, marketers have been left wondering just how much of an impact the new features will have on their campaigns.\u00a0<\/p>\r\n<p>We\u2019re going to dive into them here, but the biggest takeaway\u2014that is entirely worth saying upfront\u2014is that Apple\u2019s iOS 15 privacy updates will not destroy your campaigns. In fact, there are numerous possibilities to improve the success of your campaigns. (We\u2019ll explain later.)<\/p>\r\n<p>Let\u2019s get into it.<\/p>\r\n<h3>A Breakdown of Apple\u2019s iOS 15 Privacy Updates<\/h3>\r\n<p>The list of what Apple announced at WWDC 2021 is...<a href=\"https:\/\/www.theverge.com\/2021\/6\/7\/22461782\/apple-wwdc-2021-recap-biggest-announcements-ios-15-macos-monterey-ipados\" target=\"_blank\" rel=\"noopener\">quite long<\/a>. For the sake of time and efficiency, we\u2019ll get into a few of the key ones that impact marketers here. In particular, we want to go through the (potential) impacts of Mail Privacy Protection (MPP), App Privacy Report, Private Relay and Focus\u2014the last of which might not seem like it impacts marketers, but is worth discussing.\u00a0<\/p>\r\n<p>Also, one thing to keep in mind: iOS 15 is currently in beta, with a wider rollout expected some time between September and November 2021. This is why above we specify \u201cpotential\u201d impacts of these updates. Nothing is set in stone, but it\u2019s not a bad idea to be prepared for the possibilities we outline below.<\/p>\r\n<h4>Mail Privacy Protection<\/h4>\r\n<p>Mail Privacy Protection might have caused the biggest stir in the marketing world. As described <a href=\"https:\/\/www.apple.com\/newsroom\/2021\/06\/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8\/\" target=\"_blank\" rel=\"noopener\">by Apple<\/a>, MPP \u201cstops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can\u2019t be linked to other online activity or used to determine their location.\u201d<\/p>\r\n<p>The privacy feature is only available for users of the Apple Mail app on iPhone iOS 15, iPad iOS 15 and macOS Monterey devices. Gmail app and other email app users will not be impacted. The feature is not turned on by default; it requires users to opt in when upgrading to iOS 15 on their devices through a prominently displayed notification as you see in the image below.\u00a0<\/p>\r\n<p>In practice, what this means is that all content is downloaded by Apple\u2019s Mail app by default and routed through proxy servers that randomly assign an IP address only to the geographical region you are located in. (Our friends at SparkPost found that this could be <a href=\"https:\/\/www.sparkpost.com\/blog\/impact-of-ios-15-update-on-open-tracking\/\" target=\"_blank\" rel=\"noopener\">as small as your metropolitan area<\/a> or as large as identifying you\u2019re in North America.)<\/p>\r\n\r\n[caption id=\"attachment_84754\" align=\"alignnone\" width=\"1183\"]<img class=\"size-full wp-image-84754\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/MPP-scaled.jpeg\" alt=\"iOS 15 Privacy Update\" width=\"1183\" height=\"2560\" \/> Source: Ryan Jones via <a href=\"https:\/\/twitter.com\/rjonesy\/status\/1401993816001978375\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>[\/caption]\r\n\r\n<h5>The Bottom Line for Marketers<\/h5>\r\n<p>Since <a href=\"https:\/\/www.sparkpost.com\/resources\/white-papers-guides\/email-in-2021\/\" target=\"_blank\" rel=\"noopener\">38% of all email opens and clicks<\/a> come from Apple devices using their native mail app, MPP will likely impact a substantial portion of your user base.<\/p>\r\n<p>As the content is downloaded by default, open rates will likely be inflated and the randomly-assigned IP address makes geo-targeting and retargeting across channels more difficult. That\u2019s a lot, but don\u2019t panic.<\/p>\r\n<p>Additionally, live content\u2014anything that draws context from the open like weather updates or countdown timers\u2014will become less accurate. Things like list hygiene, inbox placement, deliverability and segmentation will take hits as well, but ultimately the result could be an improvement of the customer experience.\u00a0<\/p>\r\n<p>When all is said and done, you may have to evolve the way you approach some of these traditional metrics and strategies like open rates and A\/B testing. And that\u2019s a good thing.\u00a0<\/p>\r\n<p>Now, engagement, clicks and conversions are of the utmost importance. By focusing your attention on the step beyond open rates, you\u2019re able to better understand which users are most engaged with your brand, which allows you to be more targeted in your messaging to relevant, engaged users, which allows you to improve your deliverability...etc. ad nauseum.\u00a0<\/p>\r\n<p>The first step is emphasizing <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">first- and zero-party data<\/a>. Apple\u2019s iOS 15 Privacy Updates put the customer in control of their data. Dive into relinquishing that control and let them tell you exactly how best to email them. It builds trust and transparency\u2014the two biggest adjectives related to privacy.<\/p>\r\n<h4>App Privacy Report<\/h4>\r\n<p>Apple\u2019s App Privacy Report gives users better transparency about app data and permissions. When utilized, App Privacy Report lets users request the data to see how often apps have used the permissions they previously granted\u2014such as location, photos, camera, microphone and contacts\u2014during the past 7 days.\u00a0<\/p>\r\n<p>Put simply, it gives users a view into how their data has been used by apps over the last week.<\/p>\r\n<h5>The Bottom Line for Marketers<\/h5>\r\n<p>Apple\u2019s App Privacy Report is about those valued T\u2019s above\u2014trust and transparency. While the use of this iOS 15 feature might not be as widespread as MPP, the implication for marketers is that this gives users the opportunity to hold brands accountable for how they\u2019re using data.\u00a0<\/p>\r\n<p>Data transparency should already be a priority for your team. Letting users know what to expect if they divulge their data to you is vital to building a close relationship with them. While this release doesn\u2019t give users control of their data, it does give them a peek under the hood of how your brand is operating. We\u2019d recommend not giving them a reason to be scared by what they find.<\/p>\r\n<h4>Private Relay and Hide My Email<\/h4>\r\n<p>Available to iCloud+ subscribers, Private Relay encrypts all traffic leaving a user\u2019s device, \u201cso no one <a href=\"https:\/\/www.apple.com\/newsroom\/2021\/06\/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8\/\" target=\"_blank\" rel=\"noopener\">between the user and the website they are visiting<\/a> can access and read it, not even Apple.\u201d\u00a0\u00a0<\/p>\r\n<p>Hide My Email, an iOS 15 feature also available to iCloud+ subscribers, \u201clets users share unique, random email addresses that forward to their personal inbox anytime they wish to keep their personal email address private.\u201d This feature also makes it easier to block messages from brands.<\/p>\r\n<h5>The Bottom Line for Marketers<\/h5>\r\n<p>Private Relay continues the trend mentioned at the top of cutting out any potential third-party actors from the collection of data. First-party data is still available to your brand, so the concern here is low.\u00a0<\/p>\r\n<p>Hide My Email, on the other hand, has some implications for list hygiene as you might see a small influx of fake email addresses. But, the important thing to note here: this feature in many ways acts as the unsubscribe button would. If the user doesn\u2019t mind engaging with your brand, they will give pertinent information. If they don\u2019t want to engage with your brand, they would likely hit the unsubscribe button anyway.<\/p>\r\n<h4>Focus Mode<\/h4>\r\n<p>Focus is the feature you might not initially consider as important for marketers. Announced as a productivity feature, Focus allows users to set notification, call and message filters or auto-reply when they\u2019re not available. Think the \u201cDo Not Disturb\u201d function, but with more options.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_84760\" align=\"alignnone\" width=\"2000\"]<img class=\"size-full wp-image-84760\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/focus-mode.jpeg\" alt=\"Focus Mode iPhone \" width=\"2000\" height=\"1000\" \/> Source: <a href=\"https:\/\/9to5mac.com\/2021\/06\/09\/how-to-use-iphone-focus-mode-ios-15\/\" target=\"_blank\" rel=\"noopener\">9to5Mac<\/a>[\/caption]\r\n\r\n<p>In Focus mode, you can select the particular alerts, notifications and the specific apps you do not want disrupting you during that time period.<\/p>\r\n<p>Users are then given a summary\u2014think like a newsletter\u2014of the deferred messages. These messages do not appear chronologically, but rather are subjected to an ML-based algorithm that prioritizes media like images and visuals.<\/p>\r\n<h5>The Bottom Line for Marketers<\/h5>\r\n<p>Much like the other updates outlined above, the bottom line here is engagement. Focus mode will likely impede the delivery of push notifications if a user has selected your app to be part of the paused notifications list.<\/p>\r\n<p>The push to earn a user\u2019s engagement with your messages was already high, but now mobile marketers have to contend with a list of allowed apps chosen by the user.\u00a0<\/p>\r\n<p>The good news is that the new notification summary could help in providing...well...focus on the notifications themselves. The algorithm takes app usage and behavior patterns into account, creating a vital opportunity to get users to focus (not sorry) on your notification.\u00a0<\/p>\r\n<p>Now the incentive to drive continued engagement is even higher. Daunting, maybe, but definitely <a href=\"https:\/\/iterable.com\/blog\/5-ways-to-improve-mobile-app-engagement\/\" target=\"_blank\" rel=\"noopener\">achievable with the right messaging<\/a>.<\/p>\r\n<h3>We\u2019re Here for You<\/h3>\r\n<p>This is only the beginning. Apple\u2019s iOS 15 Privacy Updates are fresh in our minds so the possibilities\u2014both good and bad\u2014are coming fast, which can lead to some uncertainty.<\/p>\r\n<p>Ideally, we\u2019d be able to say for certain that nothing will change and everything will be wonderful. But that\u2019s not the case. Like we said above, some adapting will likely be necessary from these updates.\u00a0<\/p>\r\n<p>With that said, the changes are not bringing about anything we didn\u2019t already know. Third-party cookies were already on their way out and zero- and first-party data were on the rise. <a href=\"https:\/\/iterable.com\/blog\/driving-growth-marketing-empathy\/\" target=\"_blank\" rel=\"noopener\">Empathy<\/a> and inclusion are paramount to the customer experience. And trust is more than just a platitude, it\u2019s achievable and necessary.\u00a0<\/p>\r\n<p>No matter what Apple says, it\u2019s on marketers to find new, inventive ways to connect on a personal level with customers.<\/p>\r\n<p>That is where Iterable comes in. Whether you\u2019re already working with our amazing <a href=\"https:\/\/iterable.com\/blog\/meet-the-team-customer-success\/\" target=\"_blank\" rel=\"noopener\">Customer Success team<\/a> to find new ways to interact with your customers or just <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">scheduling a demo<\/a> to find out how to make sense of all this, we\u2019re here to help you bring your customers joy.\u00a0<\/p>\r\n<p>Don\u2019t panic. We\u2019ll get through this together.<\/p>","post_title":"What Apple\u2019s iOS 15 Privacy Updates Mean for Marketers","post_excerpt":"Apple recently announced new iOS 15 privacy updates. Let's dive into what they are and how they will impact marketers moving forward.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"what-apples-ios-15-privacy-updates-mean-for-marketers","to_ping":"","pinged":"","post_modified":"2021-06-16 09:20:17","post_modified_gmt":"2021-06-16 16:20:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=84738","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"June 16, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":8,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/061621_iOS-15-Privacy-Updates_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/061621_iOS-15-Privacy-Updates_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/061621_iOS-15-Privacy-Updates_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/061621_iOS-15-Privacy-Updates_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/what-apples-ios-15-privacy-updates-mean-for-marketers\/"},{"ID":84608,"post_author":"79","post_date":"2021-06-15 07:09:42","post_date_gmt":"2021-06-15 14:09:42","post_content":"<p>\u201cChange is the only constant in life.\u201d It's a saying as old as time, but continues to ring true. This past year was no different\u2014the way we interacted with one another changed so drastically across nearly every aspect of our lives.\u00a0<\/p>\r\n<p>In particular, the pandemic changed the <a href=\"https:\/\/iterable.com\/blog\/how-did-2020-affect-brand-trust\/\" target=\"_blank\" rel=\"noopener\">customer experience<\/a> forever\u2014consumers across the globe dramatically shifted their expectations of what they want from brands, and as a result, customers turned to Iterable to equip them with the right tools to adapt and exceed these expectations.<\/p>\r\n<p>It's in the midst of this change that Iterable\u2019s growth mindset, one of our <a href=\"https:\/\/iterable.com\/blog\/iterable-4-company-values\/\" target=\"_blank\" rel=\"noopener\">core values<\/a>, truly shines. I'm continually blown away by how our resilient, innovative and creative community consistently delivers on our shared mission\u2014to connect people to the products that bring them joy\u2014even as the world evolves.<\/p>\r\n<p>I\u2019m thrilled to announce another major milestone: that we have completed a $200 million Series E funding round, which values Iterable at $2 billion. This investment will help to accelerate our work empowering brands to create personalized, <a href=\"https:\/\/iterable.com\/blog\/6-insights-from-iterables-2021-consumer-psychology-poll\/\" target=\"_blank\" rel=\"noopener\">empathy-driven customer experiences<\/a> at scale, support the continued growth of our global footprint and fuel our innate passion for innovation.<\/p>\r\n<h3>Partnering for Growth<\/h3>\r\n<p>The new funding round includes participation from new investors Silver Lake, Adams Street Partners, Glynn Capital and DTCP. Iterable\u2019s existing investors CRV, Viking Global Investors, Blue Cloud Ventures and Capital One Ventures also participated in this round. With the support of these partners, we are continuing our journey of sustainable growth in North America, the U.K. and beyond, and accelerating our disruption of the marketing automation market that Forrester Research forecasts as surpassing <a href=\"https:\/\/go.forrester.com\/blogs\/global-marketing-automation-spending-will-reach-25-billion-by-2023\/\" target=\"_blank\" rel=\"noopener\">$25 billion in global spending by 2023<\/a>.<\/p>\r\n<h3>Our Momentum<\/h3>\r\n<p>So much has happened since I co-founded Iterable back in 2013. We've evolved from a small group of engineers in San Francisco to a team of over 450 Iterators working across hubs in San Francisco, New York, Denver and London, and connecting from many other cities and towns from around the world, but powered by a singular vision.<\/p>\r\n<p>In the last year alone, our workforce grew by 115%\u2014a testament to our passionate culture, powerful platform and vibrant, supportive community. As we chart a path to a post-COVID world, we\u2019re rethinking traditional workplace planning and looking to strengthen belonging, innovation, productivity and happiness, whether it\u2019s in an office, from home or a hybrid of the two.<\/p>\r\n<p>This distributed and empathetic workforce will better support our rapidly expanding customer base, which currently spans more than 30 countries. In the past year alone, our European customer base increased by a remarkable 270%. Our priority is to make our customers the heroes of their own journeys, by making <a href=\"https:\/\/iterable.com\/blog\/key-crafting-memorable-customer-experience\/\" target=\"_blank\" rel=\"noopener\">memorable experiences<\/a> for their global audiences.<\/p>\r\n<p>I\u2019m also amazed by the holistic impact of our platform, which helps power conversations with more than 3 billion people around the world, every day. Through our growth, we remain a values-driven company on a mission to empower brands to make a difference with their marketing by reimagining the customer experience.<\/p>\r\n<h3>Helping Our Customers Embrace Change<\/h3>\r\n<p>Pandemic circumstances put customers in even greater control of their interactions with businesses; heightened online traffic, greater data privacy regulations and increased social and political tensions radically reworked the customer-brand dynamic. Today\u2019s customers now expect brands to understand and empathize with them in order to deliver individualized and authentic experiences.<\/p>\r\n<p>It\u2019s why products and price are no longer the primary competitive differentiators they once were\u2014now it's customer experience. As businesses enhance the customer experience, they connect with their customers in more meaningful and profound ways, fostering the creation of long-term relationships. We're committed to building a platform and partner ecosystem that empowers our customers to overcome their greatest challenges and adapt to changing market conditions with ease. Powered by Iterable, our customers are able to quickly respond to their audience\u2019s changing needs, automate routine tasks and maximize campaign engagement. As a result, they can worry less about keeping pace with changing consumer expectations and focus instead on building the best, most authentic customer experience with confidence.<\/p>\r\n<p>Let me give you one example. <a href=\"https:\/\/www.calm.com\/\" target=\"_blank\" rel=\"noopener\">Calm<\/a>, the leading app for sleep and meditation, and a long-time Iterable customer, realizes our shared vision of customer connection by delivering meaningful, individualized experiences to their users. While Calm has seen continual growth since its founding in 2012, Sue Cho, Head of Lifecycle Marketing, knew the company needed a deeper, more unified view of its customers to drive sustainable growth and retention. Leaning on Iterable\u2019s cross-channel customer journeys, insights and analytics, the Calm team gained a <a href=\"https:\/\/iterable.com\/customers\/calm-3\/\" target=\"_blank\" rel=\"noopener\">much deeper understanding of customer behavior<\/a>, and was able to build a martech stack that continues to scale with their meteoric growth. Iterable\u2019s focus has always been and will continue to be on delivering exceptional long-term value to our customers.<\/p>\r\n<h3>The Next Step<\/h3>\r\n<p>Over the past year, we, like nearly every company, were challenged to navigate a world of unprecedented adversity. Though we shared hardships, we were also given the opportunity to redefine where we wanted to grow, what value we could unlock, what we envisioned for the future of tech and what we needed to bring to our business to accomplish our goals.\u00a0<\/p>\r\n<p>In the face of change, we achieved this milestone by staying true to our vision and values.\u00a0 Thank you to our employees, customers, partners, investors and friends for your support and collaboration. We're all stakeholders in the well-being of the company and that's what makes the journey of turning our mission into a reality so exciting and our proposition for the future so powerful.<\/p>","post_title":"Our Next Chapter: Series E Funding Announcement","post_excerpt":"Iterable completed a $200 million Series E funding round which will accelerate our work empowering empathy-driven customer experiences.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"our-next-chapter-series-e-funding-announcement","to_ping":"","pinged":"","post_modified":"2021-06-15 12:56:05","post_modified_gmt":"2021-06-15 19:56:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=84608","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 15, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/061521_Series-E-Funding-Announcement_768x512_v2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Series E Announcement\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/061521_Series-E-Funding-Announcement_768x512_v2.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/061521_Series-E-Funding-Announcement_768x512_v2-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/061521_Series-E-Funding-Announcement_768x512_v2-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/our-next-chapter-series-e-funding-announcement\/"},{"ID":84514,"post_author":"74","post_date":"2021-06-10 08:18:36","post_date_gmt":"2021-06-10 15:18:36","post_content":"<p>2020 brought a lot of change and accelerated digital transformation initiatives for Ecommerce businesses across Europe, especially in Germany. You may be wondering how to adapt your marketing in Germany today. If that\u2019s the case read the \u201cGermany 2021 Ecommerce Region Report\u201d by RetailX and Iterable. It deep dives into the latest Ecommerce trends and uncovers key consumer insights you need to know to be successful in the region.<\/p>\r\n<p>If you market to customers in Germany or you are looking to expand into this region, explore our research to learn how to leverage these insights in your marketing strategy for 2021 and beyond.<\/p>\r\n<p><strong>Download this free report and learn:<\/strong><\/p>\r\n<ul>\r\n\t<li>German Ecommerce Trends for 2021 and beyond<\/li>\r\n\t<li>The impact the Pandemic has had on the German market<\/li>\r\n\t<li>The importance of investing in digital channels<\/li>\r\n<\/ul>","post_title":"RetailX Germany 2021 Ecommerce Region Report","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"retailx-germany-2021-ecommerce-region-report","to_ping":"","pinged":"","post_modified":"2021-06-15 10:50:52","post_modified_gmt":"2021-06-15 17:50:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=84514","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"June 10, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-1536x1024.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-2048x1365.png 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/INTERNET-RETAILING-ADS_LANDING-PAGE-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/retailx-germany-2021-ecommerce-region-report\/"},{"ID":84396,"post_author":"35","post_date":"2021-06-09 11:30:58","post_date_gmt":"2021-06-09 18:30:58","post_content":"<p><em>If you've been around our content recently, you might have noticed a theme of <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/em><\/p>\r\n<p><em>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.\u00a0<\/em><\/p>\r\n<p><em>The customer experience goes beyond the moment of purchase, and the guests I chat with show how granular and personalized you can truly get when focusing on the right things. We're all in this together, so what better way to collaborate than sharing ideas?<\/em><\/p>\r\n<p>In our latest installment, hear from Loren Elia, Director of Product Marketing, and Meli Musson, Lifecycle Marketing Manager, at HoneyBook, a <a href=\"https:\/\/www.honeybook.com\/\" target=\"_blank\" rel=\"noopener\">client management software for small businesses<\/a>, about how they pivoted during the pandemic to help a host of new entrepreneurs achieve their business dreams.<\/p>\r\n<h3>Meet Loren and Meli From HoneyBook<\/h3>\r\n<p>In the first few months of the pandemic\u2014and <a href=\"https:\/\/time.com\/5895669\/pandemic-layoffs\/\" target=\"_blank\" rel=\"noopener\">even into October 2020<\/a>\u2014layoffs were rampant across the U.S. With these layoffs, thousands of people were left wondering what to do next. For many, the combination of more time and lockdown restrictions limiting movement meant an opportunity to dive into their passions. Enter: thousands of small businesses and \"<a href=\"https:\/\/www.entrepreneur.com\/article\/245766\" target=\"_blank\" rel=\"noopener\">solopreneurs<\/a>.\"\u00a0<\/p>\r\n<p>HoneyBook, which helps small businesses and solopreneurs manage their businesses, took quick action, pivoting their strategies and overall mindset to adapt and reach a whole new audience. In our chat, Loren and Meli walked me through exactly what it meant for HoneyBook to change course at breakneck speed, how they maintained close relationships with these new customers and\u2014perhaps most importantly\u2014how they kept those relationships amidst <a href=\"https:\/\/techcrunch.com\/2021\/05\/04\/honeybook-raises-155m-at-1b-valuation-to-help-smbs-freelancers-manage-their-businesses\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAFBfga9P5A-Zmxul9UjYmGK83SgvONZjHXbCsl9FVTqjD7bMhbRZemjWXE-yMfqvQ9HK9fqqsLvTf8wTp87uF00jZDo5xf3ANUJ6w0LDgSMcn5lfIyWI1x-xX8IltmiqcXHR-VsZaMbyRYrUcSUKky_gSdNqyEDEU9WatwLn0KoV\" target=\"_blank\" rel=\"noopener\">massive growth<\/a>.<\/p>\r\n<p>Give it a watch or listen right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/youtu.be\/1RpwCM5-1iQ[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable's<\/a> <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">social<\/a> <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">channels<\/a> in case you miss any episodes.\u00a0<\/p>","post_title":"How HoneyBook Empowers Solopreneurs for Sustained Growth","post_excerpt":"Loren Elia and Meli Musson from HoneyBook chat about how they pivoted during the pandemic to help an influx of customers succeed and grow.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"honeybook-solopreneurs-sustained-growth-dream-it-build-it-make-it","to_ping":"","pinged":"","post_modified":"2021-06-09 11:37:43","post_modified_gmt":"2021-06-09 18:37:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=84396","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"June 09, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":19,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_DBM-Video-Series_03_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DBM HoneyBook\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_DBM-Video-Series_03_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_DBM-Video-Series_03_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_DBM-Video-Series_03_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/honeybook-solopreneurs-sustained-growth-dream-it-build-it-make-it\/"},{"ID":84372,"post_author":"79","post_date":"2021-06-09 09:26:03","post_date_gmt":"2021-06-09 16:26:03","post_content":"<p><em>Inkit is a Reach Enablement Platform (REP) built for teams that recognize the value and importance of reaching and engaging with customers.\u00a0We provide teams with technology and tooling that can be quickly embedded into existing infrastructure to autocomplete and verify customer addresses, deliver automated and personalized campaigns, and render paperless documents at scale. Our mission is to help the world's best businesses reach their customers.<\/em><\/p>\r\n<p><em>Read on for the CEO and Co-Founder of Inkit, Michael McCarthy\u2019s, guest contribution to the Iterable blog, and to learn his perspectives on the digital transformation from paper to paperless.<\/em><\/p>\r\n<p>Going from paper to paperless has a substantial impact on businesses. Companies that abandon paper documents and file cabinets in favor of digital documents optimize their internal processes and cut expenses.<\/p>\r\n<p>Little do they know that apart from business optimization, digital transformation revolutionizes customer communications as well. As companies go online and the competition for customers becomes more severe, customer engagement gets more and more demanding. Only those that offer smooth customer experiences and customer journeys through multiple marketing channels win.<\/p>\r\n<p>To become one of them, you need to find the balance between offline and online customer experience in the age of digital transformation. Here are the best tips to balance paper and paperless with the Inkit and Iterable integration.<\/p>\r\n<h3>What Is Digital Transformation?<\/h3>\r\n<p><strong>Digital transformation<\/strong> is the adoption of digital technologies intended for transforming approaches to services and business. Outdated methods are left behind and substituted with more agile, efficient and software-based processes.\u00a0<\/p>\r\n<p>Digital transformation is a complex process consisting of many aspects and the <a href=\"https:\/\/www.inkit.com\/blog\/reasons-to-go-paperless-office?utm_source=iterable-blog\" target=\"_blank\" rel=\"noopener\">transition from paper to paperless<\/a> is only one of them. In addition to document digitization, digital transformation is also about digital filing, document management systems, artificial intelligence, marketing automation and other aspects of your business that impact the bottom line.<\/p>\r\n<h3>The Impact of Digital Transformation and Paperless Trends on Customer Experience<\/h3>\r\n<p>Not so long ago, the customer experience was mainly shaped by offline interactions. Today, some of the best customer journeys happen entirely online. Although such a transition from offline and paper to online and paperless simplifies marketing, companies are also missing out on effective offline channels, like <a href=\"https:\/\/iterable.com\/blog\/direct-mail-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">direct mail<\/a> and word-of-mouth.<\/p>\r\n<p>With fewer channels and fewer resources to attract customers, it becomes a challenge to compete in an oversaturated digital marketing field. Since all companies focus on the same marketing channels, it\u2019s hard to provide a unique customer experience. Because of online marketing abundance, consumers can afford to be picky. They develop banner blindness, become prone to ignore advertising emails, and get tired of similar online promotions.<\/p>\r\n<p>It\u2019s actually better to combine offline and online customer experiences in cross-channel campaigns to get the most of the new-age marketing. You don\u2019t need to switch from paper to paperless entirely, but you should run personalized cross-channel campaigns that develop a great customer experience, competitive advantage and customer loyalty.<\/p>\r\n<h3>Tips on How to Balance Paper and Paperless Customer Experiences<\/h3>\r\n<p>There is no universal recipe for combining paper and paperless customer experiences. Each company needs to find a good customer experience that fits its target audience. Still, some proven methods work for everyone and can regularly pay off.<\/p>\r\n<h4>#1. Research and segment your target audience for personalized content<\/h4>\r\n<p>People respond differently to varying communication channels. That\u2019s why you should remember customer experience preferences in the course of digital transformation and regularly check if they\u2019ve changed.<\/p>\r\n<p>For example, <a href=\"https:\/\/dma.org.uk\/article\/correlation-between-age-and-direct-mail-interaction\" target=\"_blank\" rel=\"noopener\">64% of the 55+ generation perceives<\/a> the information delivered by mail as easy to process. Among the 18-34 group, only 52% think so. At the same time, the direct mail response rates are equal among all age groups. This means that you don\u2019t necessarily need to focus on online channels to reach younger generations. It\u2019s enough to target direct mail better and make it customer-centric.<\/p>\r\n<p>Similar research should help you understand the expectation of your target audience and balance paper to paperless transition.<\/p>\r\n<h4>#2. Implement marketing automation software for a cross-channel CX strategy<\/h4>\r\n<p>You won\u2019t be able to build a decent customer experience strategy without digital tools. Pick the software that covers multiple channels of communication and personalizes customer interactions based on triggers. In particular, <a href=\"https:\/\/iterable.com\/\" target=\"_blank\" rel=\"noopener\">Iterable<\/a> allows you to align email, SMS, mobile push, in-app, web push, social and other customer experiences. When connected with <a href=\"https:\/\/www.inkit.com?utm_source=iterable-blog\" target=\"_blank\" rel=\"noopener\">Inkit<\/a>, you can also power the experience with customized direct mail to combine online and offline channels.<\/p>\r\n<h4>#3. Use document rendering solutions for the flexible paper to paperless transition<\/h4>\r\n<p>For the paper to paperless transition, you need rendering software. <a href=\"https:\/\/www.inkit.com\/products\/pdf-renderer?utm_source=iterable-blog\" target=\"_blank\" rel=\"noopener\">Rendering tools<\/a> convert HTML to PDF files, automatically store them for record-keeping, and deliver online or offline. Why is it important? PDF rendering allows you to create files you can send via any channel. Apart from official communications like invoices or bills, these are also postcards, leaflets and other marketing materials. The mode of communication will depend on what customers face during their unique customer journey.<\/p>\r\n<h4>#4. A\/B test to learn when digital transformation is effective and when to use traditional approaches<\/h4>\r\n<p>Once you have ideas for cross-channel marketing campaigns, don\u2019t forget to test them. Iterable offers handy <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/207882603-Understanding-A-B-Testing-Analytics\" target=\"_blank\" rel=\"noopener\">A\/B testing functionality<\/a> you can use to learn open rate, clicks, revenue, number of purchases, improvements and other metrics. If you haven\u2019t adopted a marketing platform yet, you can manually divide a part of your target audience into two groups to check the response to different marketing tactics. This will help you see the effectiveness of paper customer experiences and paperless interactions to know when to use each of them.<\/p>\r\n<h3>Inkit and Iterable Integration to Transform Customer Experience<\/h3>\r\n<p>By integrating <a href=\"https:\/\/iterable.com\/\" target=\"_blank\" rel=\"noopener\">Iterable<\/a> with <a href=\"https:\/\/www.inkit.com?utm_source=iterable-blog\" target=\"_blank\" rel=\"noopener\">Inkit<\/a>, you can manage online and offline experiences by implementing these tips and more.<\/p>\r\n<p>When you connect these tools through an API, you complement Iterable\u2019s digital marketing functionality with Inkit\u2019s offline marketing features like <a href=\"https:\/\/www.inkit.com\/products\/pdf-renderer?utm_source=iterable-blog\" target=\"_blank\" rel=\"noopener\">HTML to PDF rendering<\/a>, <a href=\"https:\/\/www.inkit.com\/products\/verify?utm_source=iterable-blog\" target=\"_blank\" rel=\"noopener\">address verification<\/a> and <a href=\"https:\/\/www.inkit.com\/products\/send?utm_source=iterable-blog\" target=\"_blank\" rel=\"noopener\">personalized mail delivery capabilities<\/a>. Thanks to trigger-based marketing automation in both tools, the software automatically tailors customer experiences based on real-time interactions.<\/p>\r\n<p>That way, your customers receive consistent, seamless offline and online experiences, bringing them back to your brand over and over again.<\/p>\r\n<p>Get detailed instructions on <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360018068492-Integrating-Inkit-with-Iterable-\" target=\"_blank\" rel=\"noopener\">how to integrate<\/a> Iterable and Inkit or use <a href=\"https:\/\/iterable.com\/support\/\" target=\"_blank\" rel=\"noopener\">customer support<\/a> for help.<\/p>","post_title":"The Digital Transformation: Going From Paper to Paperless","post_excerpt":"Paper to paperless transition is a part of digital transformation. Get tips on how to balance offline and online customer experiences right","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"digital-transformation-going-from-paper-to-paperless","to_ping":"","pinged":"","post_modified":"2021-06-09 09:26:03","post_modified_gmt":"2021-06-09 16:26:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=84372","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 09, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Digital-Transformation-Balancing-Digital-and-Paper.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Digital Transformation Balancing Digital and Paper\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Digital-Transformation-Balancing-Digital-and-Paper.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Digital-Transformation-Balancing-Digital-and-Paper-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Digital-Transformation-Balancing-Digital-and-Paper-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/digital-transformation-going-from-paper-to-paperless\/"},{"ID":84292,"post_author":"67","post_date":"2021-06-03 13:24:31","post_date_gmt":"2021-06-03 20:24:31","post_content":"<p><span style=\"font-weight: 400;\">Your brand is under constant pressure to stand out in a sea of messages that bombard your customers 24\/7 \u2014 figuring out how to reach them with a message that matters can be a daunting task, but don\u2019t fear!\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this webinar, we\u2019ll show you how to meet the challenges of delivering a great customer experience across all your customers\u2019 preferred communication channels.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">We\u2019ll explore the four elements of personalization and demonstrate how the smart use of a cross-channel marketing platform can help your brand achieve long-lasting relationships with your customers.\u00a0<\/span><\/p>\r\n<p><strong>Come away with:\u00a0<\/strong><\/p>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key components to building authentic and trusting relationships with your customers<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Steps for creating meaningful customer experiences that boost brand awareness and positive brand sentiment<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideas and tips to foster loyalty with personalized and relevant messaging<\/span><\/li>\r\n<\/ul>","post_title":"Personalization For Dummies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"personalization-for-dummies","to_ping":"","pinged":"","post_modified":"2021-06-30 12:28:32","post_modified_gmt":"2021-06-30 19:28:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=84292","menu_order":10,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"June 03, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":51,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Personalization-For-Dummies-Webinar_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Personalization For Dummies Webinar\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Personalization-For-Dummies-Webinar_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Personalization-For-Dummies-Webinar_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/ITE_Personalization-For-Dummies-Webinar_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/personalization-for-dummies\/"},{"ID":84214,"post_author":"79","post_date":"2021-06-03 09:42:35","post_date_gmt":"2021-06-03 16:42:35","post_content":"<p>The rainbows are coming! The rainbows are coming!<\/p>\r\n<p>And they will be everywhere this June as the symbol of <a href=\"https:\/\/www.loc.gov\/lgbt-pride-month\/about\/\" target=\"_blank\" rel=\"noopener\">Pride Month<\/a>, which celebrates LGBTQIA+ dignity, self-respect and value.<\/p>\r\n<p>Marketing has taken up the cause\u2014in one way or another\u2014to recognize the growing influence and financial impact that lesbian, gay, bisexual, trans, queer and intersex and other nonbinary people wield today.<\/p>\r\n<p>At one time, it would have been noteworthy enough for a brand to just make passing references to allyship with the LGBTQIA+ community in its public messaging. But today, brands need to do more than add rainbow-colored hearts to their logos or social media posts to show true alliance with a community.<\/p>\r\n<p>Email gives you a direct channel to your customers to show you care about them, to show how you support the cause and what they can do to participate; it also gives you a way to show allyship all year long.<\/p>\r\n<h3>The Cost of Staying Quiet<\/h3>\r\n<p>Staying quiet can cost more\u2014both in the marketplace and among employees\u2014than speaking up. It can show significant audiences that you're not interested in them and their situations. It can cut you off from consumers who are looking specifically for these shows of support.<\/p>\r\n<p>In the <a href=\"https:\/\/www.edelman.com\/trust\/2021-trust-barometer\" target=\"_blank\" rel=\"noopener\">2021 Edelman Trust Barometer<\/a>, 86% of respondents say they expect CEOs to speak up on societal issues and 68% say CEOs should step in to fix social issues when the government does not.<\/p>\r\n<p>Plus, as we've shown with other cause marketing (<a href=\"https:\/\/iterable.com\/blog\/honoring-black-history-month-3-email-strategies\/\" target=\"_blank\" rel=\"noopener\">Black History Month<\/a>, <a href=\"https:\/\/iterable.com\/blog\/womens-history-month-email-campaign\/\" target=\"_blank\" rel=\"noopener\">Women's History Month<\/a>, <a href=\"https:\/\/iterable.com\/blog\/aapi-heritage-month-become-an-ally-with-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Asian American and Pacific Islander Month<\/a>), consumers expect business leaders to step up, especially when the government and other institutions don't.<\/p>\r\n<p>\"The heightened expectations of business bring CEOs new demands to focus on societal engagement with the same rigor, thoughtfulness, and energy used to deliver on profits,\" Edelman said in its report.<\/p>\r\n<h3>7 Strategies (and Emails) for Pride Month Messaging<\/h3>\r\n<p>Supporting Pride is not just about sending a single campaign and then moving on to the next message. It's a commitment, not a marketing moment.<\/p>\r\n<p>Here, we outline seven ways brands are incorporating their allyship into their email campaigns. And while we are only highlighting email, it\u2019s important to note that in order to avoid making your support a marketing moment, you should always be creating a cohesive experience that incorporates all channels.<\/p>\r\n<p>Make sure your entire marketing strategy, not just a singular email or statement, reflects your stance.<\/p>\r\n<h4>1. Pride is about more than being gay.<\/h4>\r\n<p>To quote a recent GLAAD statement: \u201c<a href=\"https:\/\/www.glaad.org\/blog\/glaad-statement-black-lives-matter\" target=\"_blank\" rel=\"noopener\">There can be no Pride if it is not intersectional<\/a>.\u201d The rainbow of sexual and gender identities that gather under the Pride name tells you that it's more than being gay or lesbian\u2014it\u2019s about the acknowledgement and celebration of all races, genders, classes, physical advantages and sexual orientations! If your Pride messaging doesn\u2019t include the acknowledgment of other marginalized communities, it\u2019s considered <a href=\"https:\/\/yaledailynews.com\/blog\/2020\/11\/12\/the-blurred-lines-between-genuine-allyship-and-performative-activism\/\" target=\"_blank\" rel=\"noopener\">performative activism<\/a> (and the LGBTQIA+ movement doesn't need more performative allies).<\/p>\r\n<p>This email from <a href=\"https:\/\/www.levi.com\/global\" target=\"_blank\" rel=\"noopener\">Levi's<\/a> captures the current focus on pronouns\u2014indicating the brand acknowledges everyone's choice in how they self-identify. It begins with the subject line: \"All pronouns. All love\" and the preheader: \"Pride 2021 is here and all are welcome.\"<\/p>\r\n\r\n[caption id=\"attachment_84250\" align=\"alignnone\" width=\"1286\"]<img class=\"size-full wp-image-84250\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/screencapture-mailcharts-emails-1dffd651-4c93-54a2-6dea-f8f6c345ac43-2021-06-02-11_43_22-edit.png\" alt=\"Levi's Pride Month Email\" width=\"1286\" height=\"8537\" \/> <em>A Pride message can deliver extra impact when you intentionally show respect for all sexual and gender identities. Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/1dffd651-4c93-54a2-6dea-f8f6c345ac43\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>.<\/em>[\/caption]\r\n\r\n<h4>2. Be clear about what your company is doing to support the Pride community.<\/h4>\r\n<p>As with other cause marketing, people will be quick to call you out if your messages are seen as \"cashing in\" on the front end but not supporting the cause on the back end, such as buying from LGBTQIA+ suppliers, employing community members and supporting public policy and legislation that benefits the community.<\/p>\r\n<p>Your messages should reflect what's happening in society today. You can't just repeat the same content year after year. That doesn't make community members feel heard.<\/p>\r\n<p>That's what makes this <a href=\"https:\/\/prose.com\/\" target=\"_blank\" rel=\"noopener\">Prose<\/a> email stand out. It was sent in June 2020 when racial tensions were running high. It incorporates messaging for both without diluting the impact of either stance.<\/p>\r\n\r\n[caption id=\"attachment_84254\" align=\"alignnone\" width=\"1286\"]<img class=\"size-full wp-image-84254\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Prose-Pride-Email.png\" alt=\"Prose Pride Email\" width=\"1286\" height=\"3625\" \/> <em>This Prose email also invites its customers in to help out\u2014speaking to a wider audience without neglecting the communities in the message. Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/05df8632-affc-8ff1-219c-b484e3665ab7\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>.<\/em>[\/caption]\r\n\r\n<h4>3. Make it a month-long campaign.<\/h4>\r\n<p>Being an ally is not a one-month-a-year type of thing. It doesn\u2019t work that way and it feels disingenuous to only feature the LGBTQIA+ community once a year. <a href=\"https:\/\/www.lovepopcards.com\/\" target=\"_blank\" rel=\"noopener\">Lovepop<\/a> comes back to the Pride theme later in the year with a campaign tied to LGBTQ History Month in October. Besides providing another campaign theme to stand out in the run-up to Halloween and Black Friday, it gives your brand a second opportunity to send a themed support message.<\/p>\r\n\r\n[caption id=\"attachment_84258\" align=\"alignnone\" width=\"1286\"]<img class=\"size-full wp-image-84258\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Lovepop-Pride-Email-1.png\" alt=\"Lovepop Pride Email\" width=\"1286\" height=\"5289\" \/> <em>An email sent during LGBTQ History Month can focus more on history and community than on allyship or support. Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/deb3c125-1b82-df69-0195-0166fd351791\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.<\/em>[\/caption]\r\n\r\n<h4>4. Focus on value along with support.<\/h4>\r\n<p>What can your brand add to the conversation beyond a supportive message? Using company resources to support initiatives and charities like the Trevor Project is another. But if your budget is stretched thin, or you want to show more active support, find ways to marshal your company's resources for community members.<\/p>\r\n<p>That's what <a href=\"https:\/\/www.talkspace.com\/\" target=\"_blank\" rel=\"noopener\">Talkspace<\/a> does in this email, sent several days into July after Pride Month was over. The subject line is the first clue: \"Pride doesn't have to end in June \ud83c\udff3\ufe0f\u200d\ud83c\udf08.\" As a provider of online therapy services, Talkspace doesn't send typical promotional messages like ecommerce or B2C brands. Instead, it shares resources that speak to both Pride community members and their families and allies.<\/p>\r\n\r\n[caption id=\"attachment_84262\" align=\"alignnone\" width=\"1286\"]<img class=\"size-full wp-image-84262\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Talkspace-Pride-Month-Email.png\" alt=\"Talkspace Pride Month Email\" width=\"1286\" height=\"3735\" \/> <em>Talkspace\u2019s email, which went out to a broad audience, combined two messages in one: one for the LGBTQIA+ community and another to others who want to learn how to be allies. Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/3d6f1f16-a47e-6004-6d1d-6614ff96fdd8\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>.<\/em>[\/caption]\r\n\r\n<h4>5. Make Pride messaging as inclusive as possible.<\/h4>\r\n<p>Pride messaging often reflects brand-standard imagery: handsome men, pretty women, lack of racial diversity\u2014all images that don't push the brand image beyond the regular personas.<\/p>\r\n<p>But to help your messages resonate with a wider audience, look at intersectionality, such as being gay and black or plus-size and trans. There's a wide spectrum of experiences under the Pride banner.<\/p>\r\n<p>You can also bring together the various causes you support your Pride messaging, as <a href=\"https:\/\/www.brilliantearth.com\/\" target=\"_blank\" rel=\"noopener\">Brilliant Earth<\/a> does in a Pride-focused email that includes a direct appeal to Black-owned wedding businesses.<\/p>\r\n\r\n[caption id=\"attachment_84266\" align=\"alignnone\" width=\"1286\"]<img class=\"size-full wp-image-84266\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Brilliant-Earth-Pride-Email-1.png\" alt=\"Brilliant Earth Pride Email\" width=\"1286\" height=\"3907\" \/> <em>Your Pride campaign can show people of all identities that there's room for them as well. Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/d8f7f308-f52d-d62a-30a8-bdfd65d2698b\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>.<\/em>[\/caption]\r\n\r\n<h4>6. Make Pride messaging a part of every campaign<\/h4>\r\n<p>We mentioned earlier that Pride doesn't end when Pride Month ends. If you changed your messaging\u2014especially the people you chose for your images\u2014for Pride-related emails, can you keep that going and make it a part of your regular email content?<\/p>\r\n<p>Look at the email below for Zola. Pretty nice for Pride Month messaging, right? It doesn't focus on using same-gender couples in its imagery; it's just part of the regular message. Surprise\u2014it was sent in November! But we like how it normalizes non-heterosexual couples. Look for opportunities to continue this kind of messaging all year long.<\/p>\r\n\r\n[caption id=\"attachment_84278\" align=\"alignnone\" width=\"1286\"]<img class=\"wp-image-84278 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Zola-Pride-Email-2.png\" alt=\"Zola Pride Email\" width=\"1286\" height=\"2596\" \/> <em>There's actually lots to love in this email. The animated GIF, user tips and benefit-focused copy makes this tops for engagement\u2014and not the kind that comes with a ring. Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/6ac1c0fd-fc9a-80ae-e4fc-3b3c92fdc5a7\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>. <\/em>[\/caption]\r\n\r\n<h4>7. You can create a captivating Pride message no matter what you sell.<\/h4>\r\n<p>If you've ever been to a Pride event, you know the costumes rule, and not just the human ones. Petco gets this and came up with a fun campaign that also normalizes Pride events (subject line: \"Is your pet ready for Pride? \ud83c\udf08\ud83d\udc3e.\"<\/p>\r\n\r\n[caption id=\"attachment_84286\" align=\"alignnone\" width=\"1286\"]<img class=\"wp-image-84286 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/Petco-Pride-Month-1.png\" alt=\"Petco Pride Month\" width=\"1286\" height=\"2410\" \/> <em>Another bonus: This email is for everyone, whether you're planning for a critter costume parade or just looking for something fun for your own furry friends. Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/9a64d833-43ae-3c21-d5b1-4ab90e8007fd\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>.<\/em>[\/caption]\r\n\r\n<h3>What Pride Month Means for Iterable<\/h3>\r\n<p>At Iterable, we\u2019ve made sure that Pride isn\u2019t limited to June.<\/p>\r\n<p>\u201cPride is something we focus on in the month of June, yes, but we\u2019re gay 365 days a year,\u201d says Jeffrey Marquez, Customer Success Enablement Manager and co-leader of Iterable\u2019s Pride Affinity Group leader. \u201cLeading the Pride Affinity Group has helped create a safe space for queer employees year-round. I\u2019m hopeful that we\u2019ll live in a world where we\u2019re surrounded by inclusive spaces in the workplace and inclusive images in our inbox.\u201d<\/p>\r\n<p>Pervasive bias is something many businesses can overlook or neglect. At Iterable, we\u2019re committed to implementing programs\u2014like our employee-led Affinity Groups\u2014to tackle pervasive bias and create opportunities to highlight underrepresented communities.<\/p>\r\n<p>This month, our Pride Affinity group, led by Jeffrey and Senior Software Engineer, Zach Power, will be celebrating Pride Month by hosting a virtual Queer Vaudeville Show and an MTV-style virtual concert featuring Queer music creators from within the company!<\/p>\r\n<p>For the second year in a row, our recruiting team is also partnering with <a href=\"https:\/\/lesbianswhotech.org\/pridesummit2021\/\" target=\"_blank\" rel=\"noopener\">Lesbians Who Tech<\/a> to sponsor Pride Summit 2021 on June 25th and 26th.<\/p>\r\n<p><em>These are just a few of the events we\u2019re hosting in June. Stay tuned here and on our social channels\u2014like <a href=\"https:\/\/twitter.com\/iterable\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/mycompany\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u2014for more Pride events and inspiration throughout the year!<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Beyond the Rainbow: Showing Your True Colors as a Pride Ally","post_excerpt":"For Pride, brands need to do more than add rainbow-colored hearts to their logos or social media posts to show true alliance with a community.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"beyond-the-rainbow-showing-your-true-colors-as-a-pride-ally","to_ping":"","pinged":"","post_modified":"2021-06-03 11:32:57","post_modified_gmt":"2021-06-03 18:32:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=84214","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 03, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/060321_Pride_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Pride featured image\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/060321_Pride_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/060321_Pride_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/060321_Pride_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/beyond-the-rainbow-showing-your-true-colors-as-a-pride-ally\/"},{"ID":84102,"post_author":"79","post_date":"2021-06-02 09:08:38","post_date_gmt":"2021-06-02 16:08:38","post_content":"<p>Over time, retail has evolved from just a basic exchange of goods to focus on the customer experience. The priority is no longer just a one-time swapping of products for money, it\u2019s ensuring that the customer will come back for follow-up purchases and interactions, increasing <a href=\"https:\/\/iterable.com\/blog\/how-cross-channel-marketing-impacts-ltv-for-retail-customers\/\" target=\"_blank\" rel=\"noopener\">customer lifetime value (LTV)<\/a>.\u00a0<\/p>\r\n<p>Not only have retail goals shifted, platforms have shifted as well. Retail used to be about brick-and-mortar stores. Companies had to have a physical location to sell their wares. This is no longer the case. With the advent\u2014<a href=\"https:\/\/www.digitalcommerce360.com\/article\/quarterly-online-sales\/\" target=\"_blank\" rel=\"noopener\">and increasing presence<\/a>\u2014of ecommerce, brands can sell their products online and, as a result, reach more customers than ever.\u00a0<\/p>\r\n<p>Today, creating one-on-one relationships with a vast customer base involves blending learnings from existing brick-and-mortar locations with data from digital channels to develop a deep understanding of how each customer feels about and engages with your brand. Recently, artificial intelligence (AI) has been introduced to customer data collection processes to better understand customer sentiments as well as tailor content for specific needs.\u00a0<\/p>\r\n<p>What caused this technology boom? How does AI work to gather this information?\u00a0<\/p>\r\n<p>Let\u2019s get into it.\u00a0<\/p>\r\n<h3>How the Pandemic <del>Forced<\/del> Encouraged a Digital Transformation<\/h3>\r\n<p>With COVID-19 requiring businesses to shut their doors and customers to stay home, brands had to find ways, outside of their physical stores, to interact with customers. <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" target=\"_blank\" rel=\"noopener\">Digital channels became a higher priority<\/a> because there was no other option. In order to compete, businesses had to adapt.\u00a0<\/p>\r\n<p>On top of being physically distanced from shopping in-store, customers were also dealing with an onslaught of new emotions. Panic and anxiety set in as the pandemic spread. So, in addition to being pushed to use new channels, <a href=\"https:\/\/iterable.com\/blog\/post-pandemic-marketing\/\" target=\"_blank\" rel=\"noopener\">brands had to strike a delicate balance<\/a> between traditional marketing messaging and being sensitive to a variety of new, heightened customer emotions.\u00a0<\/p>\r\n<p>As a result of these intensified customer emotions and sped-up timelines for digital adoption, new technologies are being introduced to further increase the benefits from digital data collection. AI is being implemented to extract new insights and help brands connect with their customers like never before.\u00a0<\/p>\r\n<h3>AI Meets Retail: The Details are in the Data<\/h3>\r\n<p><a href=\"https:\/\/www.retailcustomerexperience.com\/articles\/a-look-at-where-ai-stands-in-the-retail-realm\/\" target=\"_blank\" rel=\"noopener\">From 2018 to 2022 the investment in AI for retail is expected to increase ~260%<\/a>.\u00a0 And, according to Retail Customer Experience, \u201cthat spend will likely focus on boosting customer service and <a href=\"https:\/\/iterable.com\/blog\/introducing-brand-affinity\/\" target=\"_blank\" rel=\"noopener\">customer sentiment<\/a> data.\u201d Retail brands are increasingly implementing AI in their marketing strategies to better understand shopping patterns and behaviors. This allows marketers to draw conclusions about how customers are feeling towards their brand and their overall shopping experience.\u00a0<\/p>\r\n<p>Through shopping metrics, demographics and other user data, AI can be used to draw out user sentiments and provide automated aspects to the customer experience that improve user engagement and increase LTV.\u00a0<\/p>\r\n<p>Some brands have already seen tremendous success with the introduction of AI. Walmart, for example, <a href=\"https:\/\/chainstoreage.com\/consumer-impact-ai-powered-retail-optimization\" target=\"_blank\" rel=\"noopener\">increased quarterly earnings by 2.8%<\/a> after implementing AI. However, it\u2019s important to highlight a huge caveat: AI is not a magic button that will solve all data collection problems. AI is only as good as the data you\u2019re collecting.\u00a0<\/p>\r\n<h3>Examples of AI in Retail<\/h3>\r\n<h4>Automated, Data-Driven Recommendations<\/h4>\r\n<p>While recommendations are nothing new, AI can add more value to <a href=\"https:\/\/iterable.com\/blog\/catalog-personalized-content-experiences\/\" target=\"_blank\" rel=\"noopener\">personalized recommendations<\/a> because of its learning capabilities. AI can compile information about individual customers and use that information to make informed recommendations that are based on data and history versus assumptions.\u00a0<\/p>\r\n<p>In addition to gathering information about individuals, AI can also categorize data about certain audience segments. Through this process, AI can help marketers identify trends across users within specific segments to identify patterns in shopping behavior.<\/p>\r\n<p>Why does this enhanced personalization matter? According to a <a href=\"https:\/\/www.bcg.com\/en-ma\/publications\/2017\/retail-marketing-sales-profiting-personalization\" target=\"_blank\" rel=\"noopener\">2017 study by BCG<\/a>, \u201cOver the next five years in three sectors alone\u2014retail, healthcare, and financial services\u2014personalization will push a revenue shift of some $800 billion to the 15% of companies that get it right.\u201d<\/p>\r\n<h4>Gather Customer Sentiments<\/h4>\r\n<p>Another important aspect of AI in retail, which pairs well with data-driven recommendations, is the ability to understand how customers are feeling towards your brand or product. <a href=\"https:\/\/customerthink.com\/why-ai-sentiment-analysis-has-become-a-critical-part-of-the-customer-experience\/\" target=\"_blank\" rel=\"noopener\">Sentiment analysis<\/a> has become an integral part of the customer experience because understanding a customer\u2019s attitude towards your brand can influence what messaging you\u2019re sending them.\u00a0<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/brand-affinity-explained-science-behind-ai\/\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s Brand Affinity<sup>TM<\/sup><\/a> , for example, uses AI to gather signals from customer interactions. Then, using that signal data, each customer in the platform is assigned a label: loyal, positive, neutral, negative or unscored. From there, messaging can be tailored to appeal to the brand sentiments for each customer.<\/p>\r\n<h4>Enhancing the In-Store Experience<\/h4>\r\n<p>Brick-and-Mortar and AI are not mutually exclusive. In fact, there are ways in which the two can be combined to enhance the in-store shopping experience. Kroger, for example, <a href=\"https:\/\/news.microsoft.com\/transform\/kroger-smart-shelves-ditch-paper-drop-lights-delight-shoppers\/\" target=\"_blank\" rel=\"noopener\">implemented smart shelves or \u201cEDGE\u201d<\/a>\u2014Enhanced Display for Grocery Environment. Not only is this option \u201cgreener\u201d than using constantly re-printed paper tags, but these smart shelves allow Kroger to capture product information as consumers shop.\u00a0\u00a0<\/p>\r\n<p>AI is being woven into the holistic customer experience to ensure customers are getting personalized messaging without weighing down marketing and analytics teams. Automation plus data-driven intelligence creates an individualized experience for each customer.<\/p>\r\n<h3>What\u2019s Next for AI in Retail?<\/h3>\r\n<p>With all of this new technology being added to the mix, what\u2019s next on the retail horizon? The lines between sci-fi and reality are increasingly becoming blurred with the introduction of facial recognition. With this technology, brands can gather demographic, shopping and <a href=\"https:\/\/www.modernretail.co\/startups\/retailers-are-turning-to-ai-for-in-store-marketing\/\" target=\"_blank\" rel=\"noopener\">even body language data<\/a> to determine shopping preferences and brand sentiment.\u00a0<\/p>\r\n<p>While AI may seem far-off and futuristic, there are ways you can add it into your marketing stack right now. However, because the possibilities with AI are endless, it\u2019s crucial to implement it in a way that makes sense for your team and your marketing goals.<\/p>\r\n<p>Adding AI to your marketing stack hinges on understanding what data is available and how that data can be used. AI requires the input of organized, <a href=\"https:\/\/iterable.com\/features\/centralized-data\/\" target=\"_blank\" rel=\"noopener\">centralized data<\/a> to draw the right conclusions.\u00a0<\/p>\r\n<p><em>Looking to add AI to your marketing workflows? Iterable can help. <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Request a demo<\/a> today!<\/em><\/p>","post_title":"From Brick and Mortar to AI: How Retail is Evolving","post_excerpt":"This article explores how introducing AI in retail customer data collection helps brands understand customer sentiments and why that matters.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"from-brick-and-mortar-to-ai-how-retail-is-evolving","to_ping":"","pinged":"","post_modified":"2021-06-02 09:08:38","post_modified_gmt":"2021-06-02 16:08:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=84102","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 02, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DT-Brick-Mortar-AI-Feature-Image.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DT Brick &amp; Mortar AI Feature Image\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DT-Brick-Mortar-AI-Feature-Image.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DT-Brick-Mortar-AI-Feature-Image-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/06\/DT-Brick-Mortar-AI-Feature-Image-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/from-brick-and-mortar-to-ai-how-retail-is-evolving\/"},{"ID":36395,"post_author":"79","post_date":"2021-05-28 10:47:00","post_date_gmt":"2021-05-28 17:47:00","post_content":"<p>By now it\u2019s been said nearly infinite times, but last year was a lot. The world changed\u2014the ways we live and the ways we interact. As part of it, the emphasis on multichannel marketing in the midst of a digital transformation became paramount for many brands to stay afloat, let alone thrive (<a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/how-six-companies-are-using-technology-and-data-to-transform-themselves#\" target=\"_blank\" rel=\"noopener\">though it did help greatly in that regard for some<\/a>).\u00a0<\/p>\r\n<p>For marketing teams, multichannel marketing became more than just a variety of channels to communicate with customers. It became the only way, as stores shut down and people stayed at home. It became less about reaching customers where they are and more about providing a seamless, consistent experience that is personalized and relevant.\u00a0<\/p>\r\n<p>Take food service as an example. Delivery became more than just alerts of when your food is picked up. Many services <a href=\"https:\/\/iterable.com\/blog\/radar-digital-physical-geofencing\/\" target=\"_blank\" rel=\"noopener\">now use geofencing<\/a> to send alerts and ensure your food is not only ready when you arrive, but also freshly made.\u00a0<\/p>\r\n<p>For almost ten years, Iterable has been changing the way marketers interact with their customers and in just the last year we\u2019ve made <a href=\"https:\/\/iterable.com\/blog\/andrew-boni-focusing-on-the-future-together\/\" target=\"_blank\" rel=\"noopener\">monumental progress<\/a> in empowering marketers across the world to create memorable customer experiences. And in Gartner\u2019s most recent \u201c<a href=\"https:\/\/www.gartner.com\/en\/documents\/4001430\" target=\"_blank\" rel=\"noopener\">Magic Quadrant for Multichannel Marketing Hubs<\/a>\u201d Iterable made a sizable leap in the \u201cNiche Players\u201d category.<\/p>\r\n<h3>The Future of Multichannel Marketing Is Human<\/h3>\r\n<p>Within the analysis of Iterable\u2019s multichannel offerings, Gartner called out\u2014among other things\u2014Iterable\u2019s extensive data integration capabilities that power highly personalized campaigns at scale. In particular, the ease of use of the Iterable platform stands out, making it simple to build out detailed workflows and customer journeys across a host of channels\u2014including email, SMS, in-app, mobile and web push, mobile inbox, and direct mail.\u00a0<\/p>\r\n<p>\u00a0Iterable\u2019s <a href=\"https:\/\/iterable.com\/blog\/meet-the-team-customer-success\/\" target=\"_blank\" rel=\"noopener\">customer success and support teams<\/a> and community also received recognition\u2014and deservedly so. We are fiercely proud of our customer success and support teams for their ability to connect with our customers as partners and strategists, but also as people.\u00a0<\/p>\r\n<p>The same goes for our community of marketing and product experts who <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">build<\/a> incredible customer experiences each and every day. They bring products to their customers that solve problems, improve lifestyles and bring them joy.\u00a0<\/p>\r\n<p>But these teams and our community go beyond just Iterable. They speak to the future of multichannel marketing: humanity.\u00a0<\/p>\r\n<p>We are in the human-driven era of marketing where the brand-customer relationship is about more than sales and conversions. It\u2019s about a connection, <a href=\"https:\/\/iterable.com\/blog\/key-crafting-memorable-customer-experience\/\" target=\"_blank\" rel=\"noopener\">a conversation<\/a>. It\u2019s about contextualizing the customer experience at the individual level based on a person\u2019s values, interests and lifestyle.<\/p>\r\n<p>Iterable has made strides in the past year to make these connections between brands and their customers possible\u2014and at scale.<\/p>\r\n<h4>Marketing to a Person, Not a Data Point<\/h4>\r\n<p>Our launch of <a href=\"https:\/\/iterable.com\/blog\/introducing-brand-affinity\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity\u2122<\/a> gives marketers the power to understand their customers at a deeper level by focusing on sentiment. Whether positive, neutral or negative, customers now can receive an experience that is more closely aligned with how they are feeling about a brand at that moment in time.\u00a0<\/p>\r\n<p>It\u2019s something we\u2019ve seen our customers make <a href=\"https:\/\/iterable.com\/blog\/4-ways-brand-affinity-improves-customer-experience\/\" target=\"_blank\" rel=\"noopener\">great use of already<\/a> and something we expect to positively impact the customer experience for years to come.<\/p>\r\n<h4>Mobile Marketing Made Easier<\/h4>\r\n<p>In our recent <a href=\"https:\/\/iterable.com\/blog\/iterables-spring-product-enhancements-an-inside-look\/\" target=\"_blank\" rel=\"noopener\">Spring Product Enhancements<\/a>, we outlined the new ways in which we are enabling customers to connect with users via mobile, improve mobile marketing processes, and stay compliant with shifting regulations.\u00a0<\/p>\r\n<p>With SMS Opt-Out, In-App Template Optimization, and Mobile Inbox Persistent Read State, marketers have the ability to incorporate mobile marketing in a way that benefits the user and the marketer. Processes, such as template optimization, are now more efficient and easier to implement.\u00a0<br \/>\r\n\u00a0<br \/>\r\nAs multichannel marketing continues to evolve and grow in importance, we are working closely with our customers and community to find opportunities to enable building the perfect customer experience.<\/p>\r\n<h3>Onwards and Upwards<\/h3>\r\n<p>After a year of growth, our positioning in the Gartner Magic Quadrant for Multichannel Marketing Hubs only solidifies our momentum as we continue driving innovation in customer experience for our customers and consumers as a whole.\u00a0<\/p>\r\n<p>If brands are able to make a deeper connection with their audience members in a meaningful way, everyone will benefit.\u00a0<\/p>\r\n<p><em>Thanks for reading, but our team would rather talk to you directly! <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo<\/a> to chat with one of our experts about any marketing challenge you currently face. We\u2019d love to help.\u00a0<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Iterable a Rising Multichannel Marketing Hub","post_excerpt":"In Gartner\u2019s most recent \u201cMagic Quadrant for Multichannel Marketing Hubs\u201d Iterable made a sizable leap in the \u201cNiche Players\u201d category.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-a-rising-multichannel-marketing-hub","to_ping":"","pinged":"","post_modified":"2021-05-28 10:47:00","post_modified_gmt":"2021-05-28 17:47:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=36395","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 28, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052821_Rising-Multichannel_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"052821_Rising Multichannel_768x512\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052821_Rising-Multichannel_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052821_Rising-Multichannel_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052821_Rising-Multichannel_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-a-rising-multichannel-marketing-hub\/"},{"ID":25768,"post_author":"79","post_date":"2021-05-27 09:09:00","post_date_gmt":"2021-05-27 16:09:00","post_content":"<p>One of today\u2019s biggest challenges is finding the right way to get in front of your audience. With inboxes full and consumers scrolling quickly past ads on social media, it\u2019s difficult to get noticed. This is where SMS marketing comes in.<\/p>\r\n<p>Personalized text messages have emerged as an essential way for consumers to connect with brands. It\u2019s an impactful addition to more common channels like email and push notifications, and, more importantly, it allows consumers to engage in two-way conversations with brands. The same two-way conversations that build rapport, kick-start relationships and increase loyalty.<\/p>\r\n<p>SMS fits into the much larger scope of <a href=\"https:\/\/iterable.com\/whitepaper\/user-engagement-report-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">mobile marketing<\/a>, but there is so much to be said about it that we wanted to talk to someone who\u2019s in the trenches (metaphorically speaking) of SMS marketing.<\/p>\r\n<p>In our latest installment of \u201cAsk an Iterator,\u201d we ask Jeremy Moffett, Manager of Enterprise Customer Success at Iterable, the most common SMS marketing questions he receives.\u00a0<\/p>\r\n<h3>Ask an Iterator: Jeremy Moffett<\/h3>\r\n\r\n[caption id=\"attachment_25769\" align=\"alignnone\" width=\"365\"]<img class=\"wp-image-25769 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Jeremy-Moffet-Headshot.png\" alt=\"Ask An Iterator: SMS Marketing\" width=\"365\" height=\"317\" \/> <em>Jeremy Moffett, Manager, Enterprise Customer Success.<\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jeremy-moffett-9a9635102\/\" target=\"_blank\" rel=\"noopener\">Jeremy Moffett<\/a> manages a team of Enterprise Customer Success Managers across the SF Bay Area and Denver area. Prior to Iterable, Jeremy worked on the Customer Success team at Sprinklr and, in addition, pursued his passion for wedding photography! When Jeremy's not diving into complex and exciting customer scenarios with his team, he enjoys hiking around California\u2019s diverse landscape, and spending evenings sipping a nice glass of mezcal or scotch.\u00a0<\/p>\r\n<p>Jeremy is here to answer the SMS marketing questions he receives most often when working with brands considering launching an SMS program. Let\u2019s dive right in!<\/p>\r\n<h4>Why should marketers consider SMS?<\/h4>\r\n<p>Consumers have made it clear that they\u2019re hungry for the opportunity to sign up for texts from the brands they\u2019re interested in. In a recent survey, <a href=\"http:\/\/info.attentivemobile.com\/attentive-outlook-2021\/consumer-report\/\" target=\"_blank\" rel=\"noopener\">91% of consumers<\/a> noted their interest in signing up for texts from brands. Brands should be listening\u2014they have a massive chance to capture consumers\u2019 attention (and e-commerce revenue)!<\/p>\r\n<p>Not only do almost 4 billion people own a smartphone, but they also touch them a surprising <a href=\"https:\/\/www.businessinsider.com\/dscout-research-people-touch-cell-phones-2617-times-a-day-2016-7?r=US&amp;IR=T#:~:text=The%20typical%20cellphone%20user%20touches,more%20than%205%2C400%20times%20daily.\" target=\"_blank\" rel=\"noopener\">2,617 times per day<\/a>. And that\u2019s just the average user.<\/p>\r\n<p>The methods of engagement through SMS marketing are almost limitless. For example, you could fire out exclusive deals, schedule alerts, send personalized offers, run a survey or even create a contest.<\/p>\r\n<p>As engaged as that smartphone cohort is, you also open yourself up to a broader audience who use cellphones regularly but don\u2019t use smartphones.\u00a0<\/p>\r\n<h4>How do I get my team to opt-in to SMS?<\/h4>\r\n<p>I remember, quite vividly, getting my first cell phone in high school. It was an iPhone\u2014revolutionary for the time\u2014and this was before those messages had a blue background. This was a time before texting was unlimited, a lesson I learned quickly! Fast forward to today, and, looking back, I am astounded at how much money it cost for me to stay connected.<\/p>\r\n<p>So why am I telling this story? To explain that times have changed and technology has evolved. What was once expensive (SMS) is now economical to the average consumer, but can still be a challenging channel to adapt as a brand.<\/p>\r\n<p>In fact, a well-timed SMS marketing campaign can be launched at a fraction of the cost of many traditional marketing methods. SMS campaigns are affordable for most budgets, and, at just a few pennies per message, marketers can be highly targeted with their campaigns without racking up the high costs.<\/p>\r\n<p>Add to this that SMS messages have a 209% higher response rate than phone, email or Facebook. And nearly 30% of consumers will respond to your SMS message, with nearly 50% of these respondents making a purchase. Today it\u2019s estimated that over 90% of SMS messages are seen and viewed within 5 minutes of receiving them.<\/p>\r\n<p>High ROI and low cost? Argument enough to opt-in on SMS.<\/p>\r\n<h4>When is a good time to use SMS over email?<\/h4>\r\n<p>If we\u2019re talking time-sensitive messaging, SMS is the best, most accessible channel, as customers typically view the message immediately upon receiving it. In addition to the real-time nature of SMS, it can be a great way to drive engagement on other channels and reinforce your other messages.<\/p>\r\n<p>For example, you can use SMS to remind customers to read an email sent by a brand hours or even days before. This simple follow up can help <a href=\"https:\/\/www.smartinsights.com\/mobile-marketing\/sms-marketing\/6-benefits-sms-marketing\/\" target=\"_blank\" rel=\"noopener\">increase email open rates by 20-30%<\/a>. Alternatively, use SMS to communicate messages which may otherwise be forgotten\u2014maybe encouraging habit building like the origin of the daily vitamins you\u2019re now taking.\u00a0<\/p>\r\n<h4>Does SMS Marketing only work with Millennials and Gen Z?<\/h4>\r\n<p>SMS is a useful marketing tool for any age group, but it's, yes, especially helpful when <a href=\"https:\/\/iterable.com\/blog\/marketing-by-generation-personalizing-for-each-age-group\/\" target=\"_blank\" rel=\"noopener\">marketing to Millennials and Gen\u00a0 Z<\/a>. More than 5 years ago, close to 80% of consumers within that age range had their cell phones with them 22 hours a day. Phones aren\u2019t simple communication tools for these generations. They\u2019re an extension and representation of self.\u00a0<\/p>\r\n<p>With that said, Gen X and Baby Boomers can\u2019t be discounted here. As of 2019, 90% of Gen X owns a smartphone and 68% of Baby Boomers, up from 25% in 2011. Mobile usage rates are increasing across the board and a text message is often the quickest way to reach someone. There\u2019s a greater-than-good chance your SMS marketing will show results for all generations.<\/p>\r\n<h4>What resources are needed to implement an SMS marketing strategy?<\/h4>\r\n<p>SMS is a one-size-fits all channel for the marketers and consumers. SMS marketing is quick and only made up of text that\u2019s likely only one or two sentences in length. Therefore, there is no requirement for a designer or copywriter, like with many marketing campaigns. The shorter and snappier the copy, the better. This is perfect for marketers who are short on time, or resources!<\/p>\r\n<p>Planning and sending SMS messages is simple and straightforward, requiring less upfront strategy and planning than many other marketing methods. Additionally, as the copy is so short, the entire message can be quickly read and understood at the recipient\u2019s convenience. This means the recipient can engage quickly, without feeling intruded upon.<\/p>\r\n<h4>How can my team get creative with SMS?<\/h4>\r\n<p>To make your marketing most effective, you really need to see where you can organically fit in to your customers\u2019 everyday lives. The barrier to entry into a conversation with your brand has to be as low as you can make it, and at the same time, your brand\u2019s messaging has to add value to customers. SMS, as a marketing channel, checks both of these boxes.<\/p>\r\n<p>When I talk about SMS, I\u2019m talking about two-way communications. I\u2019m thinking about staying connected with friends and family. <a href=\"https:\/\/www.smseagle.eu\/2017\/03\/06\/daily-sms-mobile-statistics\/\" target=\"_blank\" rel=\"noopener\">23 billion text messages are sent each day<\/a> worldwide, and many of these texts are components of ongoing conversations.<\/p>\r\n<p>There\u2019s nothing new about using conversations to move a customer through a marketing funnel or buying channel. It\u2019s the original sales tool. But what has changed is the channel for these conversations\u2014from in-person meetings, to phone calls, to SMS.<\/p>\r\n<p>With SMS, you can automate the form-filling experience, ask easily answerable questions, request feedback and create lighthearted discount notices (here\u2019s looking at you, Cost Plus World Market). SMS is the channel to start conversations, make connections and facilitate engagement with your brand.<\/p>\r\n\r\n[caption id=\"attachment_25794\" align=\"alignnone\" width=\"406\"]<img class=\"size-full wp-image-25794\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-26-at-1.34.06-PM.png\" alt=\"Cost Plus World Market SMS Marketing\" width=\"406\" height=\"482\" \/> <em>Cost Plus World Market plays around with language and creativity while offering discounts via SMS marketing.<\/em>[\/caption]\r\n\r\n<p>Get creative with SMS by infusing humanity in your marketing.<\/p>\r\n<h4>Any other SMS tips?<\/h4>\r\n<p>Transparency and cohesion is key! I\u2019m a big fan of when a brand utilizes each channel to its strength. SMS is fantastic at getting attention and reminding consumers of something specific. Email is fantastic at displaying more information and linking to a specific web page. When combined, a brand can build good habits via SMS, like reminding you to take a daily walk, eat healthier or improve that skin care routine with tips that update over time.\u00a0<\/p>\r\n<p>Personalized skincare brand, <a href=\"https:\/\/iterable.com\/customers\/curology\" target=\"_blank\" rel=\"noopener\">Curology<\/a>, does this really well; they identify which members aren\u2019t engaging via SMS, and reach these individuals with targeted email follow-ups, tracking email and site metrics to ensure that they\u2019re achieving relevance across all marketing channels.<\/p>\r\n<p>For me, setting clear expectations up front and delivering something special, exclusive or otherwise detailed helps build your SMS cohort. This cohort won\u2019t always be as large as many of your other cohorts, but they will tend to be the most loyal\u2014actively participating and seeking out more opportunities to engage with your brand. Reward them accordingly with information or updates into your brand that can\u2019t be found elsewhere.\u00a0<\/p>\r\n<h4>Anything we didn\u2019t ask that you\u2019d like to share?<\/h4>\r\n<p>SMS, when done correctly, can be an incredibly effective marketing channel. But, because it takes work and consistency, most SMS campaigns miss the mark. More often than not, brands embrace the \u201cbasic\u201d package of SMS utility, relying on one-time verification and shipping updates. These are great ways to get started with the channel, but certainly not the end goal.<\/p>\r\n<p>My opinion? If you\u2019re not having a two-way conversation, you\u2019re not taking full advantage of the channel. If you\u2019re looking to get started with SMS, look to brands like Zipcar, Chase, Bank of America, Amazon treasure truck, Venmo, Enterprise, Fedex, Robinhood and Apple.<\/p>\r\n<p>Of course, I\u2019d be remiss if I didn\u2019t end with a word of caution. Today\u2019s customers demand transparency and morality from the brand. They shop with brands that show they care about ethics, the world and their customers. Before you settle with SMS make sure you have healthy (and ethical) practices in place.<\/p>\r\n<h3>\u201cBRB, Opt-ing in to SMS Marketing\u201d<\/h3>\r\n<p>You heard it from Jeremy\u2014SMS marketing is the way to go to connect with customers. Today\u2019s customers want to shop with brands that share their values, and that they have an emotional connection with. There\u2019s no better way to build that connection than through a conversation. And there\u2019s few channels better suited for a conversation than SMS.\u00a0<\/p>\r\n<p><em>While we didn\u2019t have time to dive into the details of campaign-building with SMS, we\u2019ve got you covered. We have a major breakdown of some SMS marketing tips in our guide, <a href=\"https:\/\/iterable.com\/whitepaper\/user-engagement-report-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">The Inside Look at Mobile Marketing<\/a>.<\/em><\/p>","post_title":"Ask an Iterator: Jeremy Moffett on SMS Marketing","post_excerpt":"In our latest \u201cAsk an Iterator,\u201d we ask Jeremy Moffett the most common SMS marketing questions he receives and how to get started.\u00a0","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ask-an-iterator-jeremy-moffett-on-sms-marketing","to_ping":"","pinged":"","post_modified":"2021-05-27 09:40:21","post_modified_gmt":"2021-05-27 16:40:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=25768","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 27, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052821_Jeremy-Moffett-QA_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"052821_Jeremy Moffett QA_768x512\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052821_Jeremy-Moffett-QA_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052821_Jeremy-Moffett-QA_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052821_Jeremy-Moffett-QA_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ask-an-iterator-jeremy-moffett-on-sms-marketing\/"},{"ID":26672,"post_author":"35","post_date":"2021-05-26 09:08:38","post_date_gmt":"2021-05-26 16:08:38","post_content":"<p>If you've been around our content recently, you might have noticed a theme of <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/p>\r\n<p>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.\u00a0<\/p>\r\n<p>The customer experience goes beyond the moment of purchase, and the guests I chat with show how granular and personalized you can truly get when focusing on the right things. We're all in this together, so what better way to collaborate than sharing ideas?<\/p>\r\n<p>In our latest installment, hear from Nick Patrick, CEO and co-founder of Radar, a <a href=\"https:\/\/radar.io\/\" target=\"_blank\" rel=\"noopener\">geofencing platform<\/a> changing the way brands use location to personalize experiences.\u00a0<\/p>\r\n<h3>Meet Nick From Radar<\/h3>\r\n<p>How has geofencing changed in marketing when we know that almost everyone is at home? In our chat, Nick walks through how brands have adapted geofencing to the pandemic, bridging the gap between the digital and physical worlds of customer experience.\u00a0<\/p>\r\n<p>Normally, by focusing on creating a more frictionless experience, brands working with Radar are able to contextualize a user's real-time location in messaging. But in the pandemic, oftentimes it was the\u00a0<em>product<\/em> changing locations rather than the\u00a0<em>customer<\/em>, so brands had to change the perspective while still providing updates and keeping users involved.\u00a0<\/p>\r\n<p>Nick takes us through a few examples he's seen from Radar customers and beyond to show you exactly how it's done. Give it a watch or a listen right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/Vxx1RggVvbE[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable's<\/a> <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">social<\/a> <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">channels<\/a> in case you miss any episodes.\u00a0<\/p>","post_title":"How Radar Bridges Digital and Physical Worlds With Geofencing","post_excerpt":"Nick Patrick, CEO and co-founder of Radar, a geofencing platform, talks location-based marketing Episode 2 of Dream It, Build It, Make It.\u00a0","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"radar-digital-physical-geofencing","to_ping":"","pinged":"","post_modified":"2021-05-26 09:09:20","post_modified_gmt":"2021-05-26 16:09:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26672","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"May 26, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":19,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/ITE_DBM-Video-Series_02_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DBM Ep 2 with Radar\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/ITE_DBM-Video-Series_02_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/ITE_DBM-Video-Series_02_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/ITE_DBM-Video-Series_02_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/radar-digital-physical-geofencing\/"},{"ID":26555,"post_author":"79","post_date":"2021-05-25 09:09:49","post_date_gmt":"2021-05-25 16:09:49","post_content":"<p>The global pandemic has impacted not only how we communicate, but also our relationships. Time spent in social isolation has changed how we interact with one another and how we interact with the brands we shop.<\/p>\r\n<p>With that in mind, we wanted to better understand how consumer psychology has shifted in the past year. By surveying 1,500 consumers from the U.S. and U.K., we gained better insights into exactly what consumers are looking for from brands and what they prioritize in their shopping experience.<\/p>\r\n<p>Through our <a href=\"https:\/\/iterable.com\/blog\/6-insights-from-iterables-2021-consumer-psychology-poll\/\" target=\"_blank\" rel=\"noopener\">consumer psychology of marketing poll<\/a>, we found three key takeaways:<\/p>\r\n<ul>\r\n\t<li><strong>Positive or negative, you can be sure consumers will share their brand experience<\/strong><\/li>\r\n\t<li><strong>It\u2019s time for brands to verbalize their values<\/strong><\/li>\r\n\t<li><strong>Brands should prioritize diversity, equity and inclusion (DEI) in marketing messages <\/strong><\/li>\r\n<\/ul>\r\n<p>That\u2019s just the tip of the iceberg. Within the infographic, you\u2019ll get a more detailed look at what tone consumers prefer in marketing messages, why consumers are more receptive to brands sharing their values, and what consumers prioritize with respect to the pandemic.<\/p>\r\n<p>Click on the infographic to take a closer look at all the insights and download a copy for yourself.<\/p>\r\n\r\n[caption id=\"attachment_84343\" align=\"alignnone\" width=\"1920\"]<a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Iterable_PsychologyofMarketing_FINAL-2.png\" target=\"_blank\" rel=\"noopener\"><img class=\"wp-image-84343 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Iterable_PsychologyofMarketing_FINAL-2.png\" alt=\"Consumer Psychology of Marketing Infographic\" width=\"1920\" height=\"12439\" \/><\/a> <em>Click the infographic to zoom in and download a copy! <\/em>[\/caption]\r\n\r\n<h3>Understanding Consumer Psychology Can Improve Your Customer Experience<\/h3>\r\n<p>Getting an idea of how consumers are thinking while they interact with your brand can help you deliver the right messages to the right people at the right time. To create a holistic, seamless <a href=\"https:\/\/iterable.com\/blog\/6-principles-of-building-memorable-customer-experience\/\" target=\"_blank\" rel=\"noopener\">customer experience<\/a>, you\u2019ll not only need to know how customers receive certain messages, but also where they want to receive them. Adopting a <a href=\"https:\/\/iterable.com\/solutions\/multi-channel-marketing\/\" target=\"_blank\" rel=\"noopener\">multi-channel marketing<\/a> approach can ensure you are reaching customers at the right time and place.<\/p>\r\n<p><em>To learn more about building a personalized customer experience, check out our whitepaper on <a href=\"https:\/\/iterable.com\/whitepaper\/how-to-personalize-cross-channel-campaigns-using-metadata\/\" target=\"_blank\" rel=\"noopener\">using metadata to create advanced cross-channel campaigns<\/a>.<\/em><\/p>","post_title":"Consumer Psychology Takeaways to Improve Your CX","post_excerpt":"Curious what consumers are thinking about your brand? This infographic provides a detailed look at takeaways from our Consumer Psychology of Marketing poll.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"consumer-psychology-takeaways-to-improve-your-cx","to_ping":"","pinged":"","post_modified":"2021-06-04 01:27:50","post_modified_gmt":"2021-06-04 08:27:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26555","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Infographic","pretty_date":"May 25, 2021","terms":[{"term_id":6915,"name":"Infographic","slug":"infographic","term_group":0,"term_taxonomy_id":6915,"taxonomy":"resource_type","description":"","parent":1696,"count":3,"filter":"raw","term_order":"0"}],"term_slugs":["infographic"],"term_names":["Infographic"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Iterable_PsychologyofMarketing_BlogImage_v1.0-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"consumer psychology featured image\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Iterable_PsychologyofMarketing_BlogImage_v1.0-768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Iterable_PsychologyofMarketing_BlogImage_v1.0-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Iterable_PsychologyofMarketing_BlogImage_v1.0-1024x683.jpg 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Iterable_PsychologyofMarketing_BlogImage_v1.0-1536x1024.jpg 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Iterable_PsychologyofMarketing_BlogImage_v1.0-2048x1365.jpg 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Iterable_PsychologyofMarketing_BlogImage_v1.0-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/consumer-psychology-takeaways-to-improve-your-cx\/"},{"ID":26462,"post_author":"62","post_date":"2021-05-21 10:09:28","post_date_gmt":"2021-05-21 17:09:28","post_content":"<p>It\u2019s been a busy 2021 for us here at Iterable. We\u2019re growing, changing, expanding, learning\u2014<a href=\"https:\/\/iterable.com\/blog\/andrew-boni-focusing-on-the-future-together\/\" target=\"_blank\" rel=\"noopener\">we\u2019re iterating<\/a>. But this iteration expands beyond our company alone. It\u2019s manifesting throughout our product, too! Inside this post, we\u2019ll shine a light on some exciting new product enhancements we\u2019ve brought to market.<\/p>\r\n<p>But before we get there, let\u2019s first revisit the inspiration <em>behind<\/em> these builds. During our Activate keynote, we discussed the evolution of marketing to better understand how we got to where we are today. Quick recap below.\u00a0<\/p>\r\n<h3>Revisiting the Marketing Eras<\/h3>\r\n<p>The first era, which we\u2019ve called the Creative era, was marked by compelling, bold ideas that captivated broad audiences. As you\u2019d imagine with a label like \u201ccreative,\u201d marketers of this era leaned hard into storytelling, narrative and striking visual details to elevate their products. Brands were differentiated by representing themselves in ways that made them as memorable as could be.<\/p>\r\n<p>As time passed and technology advanced, marketers were soon armed with the tools needed to measure and understand the impact of these creative campaigns. This quest for comprehension naturally encouraged the marketers\u2019 desire to optimize and fine-tune performance in search of growth and success. This was the transition into the Data-Driven era.\u00a0<\/p>\r\n<p>Now, it's 2021 and we\u2019ve entered an era centered on the human experience. In this Human-Driven era, marketers are challenged to fit into the context of each consumer\u2019s daily life. Any claims made by brands and marketers must be substantiated through experience.<\/p>\r\n<h3>Seeking Improvement\u00a0On Behalf of Customers<\/h3>\r\n<p>For many brands, playing by the consumer-mandated rules of the Human-Driven era are challenging. For some, a call for total transformation is needed in order to craft the intimate customer experiences that their audiences demand. For others, it\u2019s a matter of rethinking their marketing approach and leveraging their tools and resources differently to meet customers on their terms.\u00a0<\/p>\r\n<p>At Iterable, we\u2019re well aware of the different needs of different brands at any given stage of their journey. Our unifying factor, however, is our shared belief in the importance of delivering human experiences that resonate at the individual level. As we think about the way we grow and innovate, our customers and their needs serve as our guiding light.\u00a0<\/p>\r\n<p>With that in mind, we\u2019re very excited to share some of our recent product enhancements and tools that will help you elevate your own customers\u2019 experiences\u2014here\u2019s what\u2019s new!<\/p>\r\n<h4>Messaging Insights<\/h4>\r\n<p>Messaging Insights is our new reporting page that gives you a better look at how your campaigns are performing. It provides both aggregated and campaign-level metrics so you can drill down into campaigns as needed. You can find any of your campaigns by filtering by message medium, campaign type, campaign state, and more.<\/p>\r\n\r\n[caption id=\"attachment_26471\" align=\"alignnone\" width=\"1278\"]<img class=\"size-full wp-image-26471\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/spring-product-gif-1.gif\" alt=\"messaging insights_spring product enhancements gif 1\" width=\"1278\" height=\"654\" \/> <em>User-friendly drop-down menus give you easy access to messaging insights.<\/em>[\/caption]\r\n\r\n<p>We\u2019ve also made changes behind the scenes to make this page faster so you can see your data sooner. Messaging Insights is your go-to for monitoring outreach performance!<\/p>\r\n<h4>Campaign Analytics<\/h4>\r\n\r\n[caption id=\"attachment_26477\" align=\"alignnone\" width=\"1246\"]<img class=\"size-full wp-image-26477\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/spring-product-gif-2.gif\" alt=\"campaign analytics_spring product gif 2\" width=\"1246\" height=\"630\" \/> <em>The new campaign analytics layout give users the ability to pin the most-viewed metrics to the top of the view.<\/em>[\/caption]\r\n\r\n<p>On a similar note, we\u2019ve revamped our existing Campaign Analytics page to make it easier to monitor and analyze how a campaign is performing. With a new look and feel, the new layout lets you pin your teams\u2019 most important metrics to the top of your view before drilling deeper into other markers of performance.<\/p>\r\n<p>The new left-hand navigation makes it easier to pinpoint granular information about your campaign\u2019s delivery, engagement and retention. It\u2019s a more intuitive and visual way to see what is (or isn\u2019t) working.\u00a0<\/p>\r\n<h4>Brand Affinity\u2122<\/h4>\r\n\r\n[caption id=\"attachment_26483\" align=\"alignnone\" width=\"512\"]<img class=\"size-full wp-image-26483\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/spring-product-image-3.png\" alt=\"Brand Affinity_spring image 3\" width=\"512\" height=\"217\" \/> <em>With Brand Affinity, customer sentiments can be saved to dynamic lists.<\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/iterable.com\/blog\/4-ways-brand-affinity-improves-customer-experience\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity<\/a> offers marketers a new way to automatically classify how customers feel about their brand, and easily create meaningful campaigns across channels to build deeper connections and trust.<\/p>\r\n\r\n[caption id=\"attachment_26489\" align=\"alignnone\" width=\"495\"]<img class=\"size-full wp-image-26489\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/spring-product-image-4.png\" alt=\"Brand Affinity_spring image 4\" width=\"495\" height=\"512\" \/> <em>Understanding customer sentiments gives you the ability to send customers messages based on how they feel towards the brand.<\/em>[\/caption]\r\n\r\n<p>Brand Affinity automatically calculates a customer\u2019s engagement with email and mobile marketing and converts these scores into affinity labels. Marketers can leverage these affinity labels inside Iterable to easily create affinity-based segments and highly-targeted cross-channel campaigns to maximize retention with loyal customers, nurture customers through lifecycle stages, and mitigate churn with at-risk detractors.<\/p>\r\n<h4>Campaign Holdouts<\/h4>\r\n\r\n[caption id=\"attachment_26495\" align=\"alignnone\" width=\"1377\"]<img class=\"size-full wp-image-26495\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/campaign-holdouts_spring-product-image-5.png\" alt=\"holdout groups\" width=\"1377\" height=\"1116\" \/> <em>Holdout groups are groups that will not be sent the specific campaign you\u2019re working on.<\/em>[\/caption]\r\n\r\n<p>Holdout groups provide marketers insights into how campaigns and campaign variants are affecting audience behavior and quantifies the impact of a conversion event. By defining and excluding a subset of your audience from receiving a marketing campaign within an experiment, you can better analyze the uplift of a desired custom conversion event from those who have received the campaign against those that have not.\u00a0<br \/>\r\nIn short, Holdout groups help answer the question, \u201cAre campaigns making an impact on performance metrics and business goals we care about?\u201d With Holdout groups, you now have the ability to measure the effectiveness and high-level impact of your campaigns to understand what\u2019s working (and what\u2019s not).<\/p>\r\n<h4>Selective In-App Notifications<\/h4>\r\n\r\n[caption id=\"attachment_26501\" align=\"alignnone\" width=\"512\"]<img class=\"size-full wp-image-26501\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Selective-in-app-notifications_spring-product-image-5.png\" alt=\"Selective in-app notifications_spring image 5\" width=\"512\" height=\"451\" \/> <em>Selective in-app messaging lets you customize messaging for Android and iOS separately.<\/em>[\/caption] [caption id=\"attachment_26507\" align=\"alignnone\" width=\"1408\"]<img class=\"size-full wp-image-26507\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/selective-in-app-notifications_spring-product-image-6.png\" alt=\"selective in-app notifications_spring product image 6\" width=\"1408\" height=\"564\" \/> <em>With this product enhancement, you can easily toggle selective in-app messaging on or off.<\/em>[\/caption]\r\n\r\n<p>Selective In-App Notifications enable the granular targeting of in-app message campaigns. Now, you can send in-app messages to specific apps under your projects, and better tailor messaging to Android and iOS platforms separately.<\/p>\r\n<p>From the campaign set up page, you now have an option to enable Selective In-App and choose which of your different apps to target. We built this because we know that improving your reach is just as much about optimizing as it is about expanding it. For example, there\u2019s times when a message is only relevant to one particular app or platform and now you have total control over how you fine tune it.\u00a0<\/p>\r\n<h3>Cross-Channel Product Enhancements<\/h3>\r\n<p>We\u2019ve made some major mobile traction this year and with that came a few select features we\u2019re highlighting below.\u00a0<\/p>\r\n<h4>SMS Opt-Out<\/h4>\r\n\r\n[caption id=\"attachment_26519\" align=\"alignnone\" width=\"983\"]<img class=\"size-full wp-image-26519\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/SMS-opt-out_spring-product-image-7.png\" alt=\"SMS opt out_spring image 7\" width=\"983\" height=\"240\" \/> <em>Here, you can determine which SMS messages include the opt-out language.<\/em>[\/caption]\r\n\r\n<p>Iterable\u2019s SMS Opt-Out Settings helps you manage customer preferences and carrier compliance from a simple drop-down. Customize your SMS opt-out language and control your template settings to strike the right balance of appearance, privacy and deliverability that meets the needs of your brand and your customers.\u00a0<\/p>\r\n<p>As carriers like AT&amp;T tighten filters around brand-initiated text messages from 10-digit-long codes, Iterable makes it easy for you to choose your compliance preferences\u2014with inclusive opt-out messaging in initial, all or none of their SMS campaigns.\u00a0<\/p>\r\n<h4>In-App Template Optimization<\/h4>\r\n\r\n[caption id=\"attachment_26525\" align=\"alignnone\" width=\"716\"]<img class=\"size-full wp-image-26525\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/in-app-optimization_spring-product-image-8.png\" alt=\"in-app optimization_spring image 8\" width=\"716\" height=\"823\" \/> <em>With the template optimization, excess HTML was removed and, as a result, file size is smaller.<\/em>[\/caption]\r\n\r\n<p>Iterable recently optimized our In-App message performance. We discovered that our in-app template editor was baking-in excess HTML into messaging and was unnecessarily increasing file size.\u00a0\u00a0\u00a0<\/p>\r\n<p>We implemented a backend fix that removed the extra code from In-App messages and successfully reduced file size by 30%\u2014all without any negative impact to customer delivery or display!<\/p>\r\n<h4>Mobile Inbox Persistent Read State<\/h4>\r\n\r\n[caption id=\"attachment_26531\" align=\"alignnone\" width=\"208\"]<img class=\"size-full wp-image-26531\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/mobile-inbox_spring-product-image-9.png\" alt=\"mobile inbox_spring product enhancements image 9\" width=\"208\" height=\"450\" \/> <em>With this enhancement, mobile inbox message states remain the same across devices and with app re-installs.<\/em>[\/caption]\r\n\r\n<p>Iterable also enhanced the Mobile Inbox experience with a few backend changes to unify message read states across devices and app re-installs. Making this change eliminates any potential duplication of previously read\/displayed in-app Mobile Inbox messages! Similarly, this fix ensures any silently delivered messages reflect their most recent read\/unread status.<\/p>\r\n<h3>The Next Iteration\u00a0<\/h3>\r\n<p>Though we wish we had a crystal ball to predict how this Human-Driven era will shape the future of B2C marketing, one thing we know for certain is that experience will remain as prominent as ever.\u00a0<\/p>\r\n<p>At the end of the day, we marketers must continually prove our brands\u2019 worth and earn the right to talk to our customers. But even as the lines separating the digital and real world continue blurring, we\u2019re here to ensure that you\u2019re appropriately future-proofed.\u00a0\u00a0<\/p>\r\n<p><em>We\u2019d love to chat with you about these new product enhancements and features. <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo today<\/a> to speak with one of our many experts!\u00a0<\/em><\/p>","post_title":"Iterable\u2019s Spring Product Enhancements: An Inside Look","post_excerpt":"We\u2019re growing, changing, expanding, learning\u2014we\u2019re iterating. This post will shine a light on some exciting new product enhancements.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterables-spring-product-enhancements-an-inside-look","to_ping":"","pinged":"","post_modified":"2021-05-21 10:09:28","post_modified_gmt":"2021-05-21 17:09:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26462","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 21, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052021_Spring-2021-Product-Updates_768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"SMS opt out_spring image 7\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052021_Spring-2021-Product-Updates_768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052021_Spring-2021-Product-Updates_768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/052021_Spring-2021-Product-Updates_768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterables-spring-product-enhancements-an-inside-look\/"},{"ID":26405,"post_author":"79","post_date":"2021-05-19 09:02:02","post_date_gmt":"2021-05-19 16:02:02","post_content":"<p><em><a href=\"https:\/\/www.heady.io\/\" target=\"_blank\" rel=\"noopener\">Heady<\/a> is a Brooklyn, NY based mobile product consultancy that builds sustainable innovation through design and technology. We integrate with your team to solve pressing problems, create polished websites and apps, and scale results over the short and long term. Heady prides itself on its no-nonsense, reliable approach to working with clients. Everything we do\u2014from initial builds to ongoing maintenance\u2014is to thoughtfully solve your business challenge and grow your product.<\/em><\/p>\r\n<p><em>Read on for the CEO of Heady, Rahul Khosla\u2019s, guest contribution to the Iterable blog, and to learn why he thinks the recent mobile privacy updates are ultimately a good thing for the industry and consumers alike.<\/em><\/p>\r\n<p>It\u2019s a rule that when it comes to technology, the only constant is change. But some changes cause more noise than others, and that\u2019s especially true for the recent release of iOS 14.5, Apple\u2019s newest update, which includes <a href=\"https:\/\/www.techradar.com\/in\/how-to\/iphone-app-tracking-transparency-how-to-use-the-new-features-in-ios-145\" target=\"_blank\" rel=\"noopener\">App Tracking Transparency<\/a> measures (also known as ATT).<\/p>\r\n<p>While the updates have certainly resulted in their fair share of grumbles, particularly among digital advertisers, these moves are objectively positive. Not just for consumers and privacy advocates, but for the industry as a whole.<\/p>\r\n<h3>A Little More Background on ATT<\/h3>\r\n<p>Long story short: Each iOS device is assigned a unique and random Identifier for Advertisers (IDFA), which previously enabled advertisers to target ads and track their effectiveness at an individual level. But as of late April (and some time before that for beta testers), users will receive a notification when an app wants to track them.<\/p>\r\n<p>The option to allow tracking will now be clearly presented to consumers through the notification versus being a toggle buried within their settings. With the move from automatic IDFA tracking to opt-in, Apple is essentially turning the faucet off when it comes to user data. But it\u2019s not a wholly negative thing\u2014advertising is not going away, it\u2019s just moving from device-specific data to aggregate data. Plus, the playing field is level here\u2014all iOS apps must adhere\u2014so all iOS apps will be affected equally.<\/p>\r\n<h3>What This <span style=\"color: #000000;\">Mobile Privacy Update<\/span> Means For Brands?<\/h3>\r\n<p>Ever since Apple made the announcement, there has been a lot written about what these updates mean from an advertising perspective. Now that users can easily understand and control whether or not an app is tracking them, there\u2019s potential for lower opt-in rates, which could impact the accuracy of ad targeting, ad efficacy measurements, as well as ad campaign optimization.<\/p>\r\n<p>Benchmarks will shift and key performance indicators will need to change. That being said, there are other ways to target potential users, like app categories, descriptions, ratings, reviews, etc. Additionally, brands can make use of the <a href=\"https:\/\/www.admonsters.com\/what-is-skadnetwork\/\" target=\"_blank\" rel=\"noopener\">Store Kit Ad Network<\/a> (or SKAd Network) for ad attribution at an aggregate level. It\u2019s also worth noting that an <a href=\"https:\/\/www.appsflyer.com\/blog\/att-opt-in-rates-higher\/\" target=\"_blank\" rel=\"noopener\">AppsFlyer survey<\/a> of apps that were early adopters of ATT showed results that were higher than some predictions, with an overall 39% opt-in rate (weighted average).<\/p>\r\n<p>But as the CEO of a mobile product consultancy, I\u2019d like to focus on the opportunities available to marketers following these mobile privacy updates, because now more than ever, it\u2019s crucial that your apps are exceptionally user friendly and high quality.<\/p>\r\n<h3>Steps To Take<\/h3>\r\n<h4>Take advantage of the pop up<\/h4>\r\n<p>Apps can make a case for why users should allow the IDFA\u2014this is a place to emphasize how allowing tracking will enhance their experience. Take advantage of additional screens to offer transparency into the tracking process and build an honest relationship with your app users.<\/p>\r\n<p>At an All Things Digital conference in 2010, Apple\u2019s own Steve Jobs said, \u201cI believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you\u2019re going to do with their data.\u201d That notion still holds true today. It\u2019s also a great idea to A\/B test and retest the data request screen, see what aspects resonate with consumers and use those results to inform future business and privacy decisions.<\/p>\r\n<h4>Leverage first-party data<\/h4>\r\n<p>Brands should start to collect more <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">first-party data<\/a> and personalize consumers\u2019 experiences within their apps. Being in the industry for 10 years, I\u2019ve noticed that personalization often takes a back seat to acquisition. Anecdotally, I get the most ads from brands that I already engage with frequently. Maybe instead of showing me an ad, they could personalize my experience both in the app and at other touchpoints to ensure I keep coming back. The same applies to in-app campaigns.<\/p>\r\n<p>Considered and personalized activations that offer some value to the user are more likely to create retention. For example, say I\u2019m using a real estate app to find an apartment in Brooklyn. They could send me emails with news about the neighborhoods I\u2019m interested in, show me in-app content about pricing trends, and default my search to the neighborhoods I\u2019d previously looked into (while still making it easy for me to change them). And then they could send me push notifications if the asking rent drops on an apartment I\u2019ve favored\u2014making it easier for me to act fast in the competitive New York real estate market.<\/p>\r\n<h4>Make your apps more discoverable \u2014 use App Clips<\/h4>\r\n<p>Before all of the buzz around iOS 14.5, there was iOS 14, which introduced <a href=\"https:\/\/www.heady.io\/blog\/app-clips-a-new-way-to-meet-users-where-they-are\" target=\"_blank\" rel=\"noopener\">App Clips<\/a>\u2014an excellent solution for businesses to acquire new users that puts the actual app experience in the spotlight. An App Clip is a small part of your app that appears organically and at moments of need throughout users\u2019 day-to-day lives. Users are offered a full app download after they\u2019ve experienced partial functionality through the App Clip. App Clips can help with conversion, reach, and, importantly, customer satisfaction. They have valuable use cases in every industry, from finance to industrial product supply to music\u2014really any app that would benefit from lowering its barrier to entry.<\/p>\r\n<p>The above steps will help your brand adjust not only to Apple\u2019s most recent <span style=\"color: #000000;\">mobile<\/span> privacy changes, but will also put you in a forward-thinking mindset, as this most recent round of privacy updates will certainly not be the last.<\/p>\r\n<h3>Mobile Privacy Moving Forward<\/h3>\r\n<p>Consumers don\u2019t like the fact that their personal information is being commoditized and sold without their knowledge and without them entirely understanding how the whole process works. These <span style=\"color: #000000;\">mobile<\/span> privacy updates are a step toward changing that. And while I don\u2019t wish to downplay the shift this will cause to advertising plans, app creators have every reason to take this as an exciting opportunity.<\/p>\r\n<p>Test more, personalize more. Consider this a chance to double-down on what consumers appreciate and enjoy about your product and the platforms and environments in which they experience it. In short, put humanity back into the user experience.<\/p>\r\n<p><em>To get the most out of your mobile marketing strategy and work with Iterable and Heady, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request a demo<\/a>.<\/em><\/p>","post_title":"Why the Recent Mobile Privacy Updates Are a Good Thing","post_excerpt":"Read on to learn why CEO of Heady, Rahul Khosla, thinks the recent mobile privacy updates are ultimately a good thing for the industry.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"why-the-recent-mobile-privacy-updates-are-a-good-thing","to_ping":"","pinged":"","post_modified":"2021-05-19 09:02:02","post_modified_gmt":"2021-05-19 16:02:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26405","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 19, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051921_Heady-Mobile-Privacy_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Heady Mobile Privacy\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051921_Heady-Mobile-Privacy_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051921_Heady-Mobile-Privacy_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051921_Heady-Mobile-Privacy_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/why-the-recent-mobile-privacy-updates-are-a-good-thing\/"},{"ID":26390,"post_author":"79","post_date":"2021-05-18 07:43:10","post_date_gmt":"2021-05-18 14:43:10","post_content":"<p>2020 revolutionized brand-customer relationships. New habits emerged and accelerated, expectations evolved, and how shoppers consume and connect will never be the same. Given the permanence of changes in customer behavior, identifying and adjusting to the new consumer psychology is a priority.<\/p>\r\n<p>To better understand these new customer attitudes toward marketing, we went straight to the source. In our 2021 Consumer Psychology Survey, we polled <strong>1,500 shoppers in the U.S. and U.K.<\/strong> Our inquiries explored the true psychology of brand engagement and examined how specific marketing messages really make people feel.<\/p>\r\n<p>Our survey made one thing loud and clear: <strong>Consumers now expect more from brands<\/strong>. Generalized, cookie-cutter customer experiences are ignored and abhorred. But how can brands build campaigns that connect and convert for the long term?<\/p>\r\n<p>Read our topline trends and findings to learn how to create a customer experience that is <strong>individualized and human<\/strong>.<\/p>\r\n<h3>Consumer Psychology Survey Key Takeaways<\/h3>\r\n<h4>1. Positive or negative, you can be sure consumers will share their brand experience with others<\/h4>\r\n<p>Old fashioned word-of-mouth reigns supreme, and digital communication channels give their voices a megaphone.<\/p>\r\n<p>The top actions consumers take to express their satisfaction and dissatisfaction with a brand are either <strong>recommending<\/strong> the brand to friends and family (67%) or <strong>warning<\/strong> their friends and family (51%) after having a negative brand experience.<\/p>\r\n<p>The second most common action consumers took is also similar for both a positive and negative brand experience, with respondents saying they\u2019d either make a future purchase or never make a purchase again as a result.<\/p>\r\n<p>We live in a social media-dominant society, and 29% of respondents said they take to their social channels to voice their brand satisfaction, with 21% doing the same to share dissatisfaction. However, these findings indicate that trust in a brand is still heavily dictated by the one-to-one and one-to-few interactions consumers have within their close circles.<\/p>\r\n<p><em><strong>Actions consumers take following positive and negative brand experiences<\/strong><\/em><\/p>\r\n<table style=\"border-collapse: collapse; width: 100%; height: 408px;\">\r\n<tbody>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 50%; height: 24px;\"><strong>Positive experience<\/strong><\/td>\r\n<td style=\"width: 50%; height: 24px;\"><strong>Negative experience<\/strong><\/td>\r\n<\/tr>\r\n<tr style=\"height: 80px;\">\r\n<td style=\"width: 50%; height: 80px;\">\r\n<p><span style=\"font-weight: 400;\">1. I recommend the brand to my friends and family (67%)<\/span><\/p>\r\n<\/td>\r\n<td style=\"width: 50%; height: 80px;\">1. <span style=\"font-weight: 400;\">I warn my friends and family about the brand (51%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 104px;\">\r\n<td style=\"width: 50%; height: 104px;\">\r\n<p><span style=\"font-weight: 400;\">2. I will make another purchase from the brand in the future (57%)<\/span><\/p>\r\n<\/td>\r\n<td style=\"width: 50%; height: 104px;\">2. <span style=\"font-weight: 400;\">I will not make a purchase from the brand ever again (47%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 80px;\">\r\n<td style=\"width: 50%; height: 80px;\">\r\n<p><span style=\"font-weight: 400;\">3. I write a positive review online (50%)<\/span><\/p>\r\n<\/td>\r\n<td style=\"width: 50%; height: 80px;\">3. <span style=\"font-weight: 400;\">I reach out to customer service directly (47%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px;\">\r\n<td style=\"width: 50%; height: 48px;\"><span style=\"font-weight: 400;\">4. I write about my experience on social media (29%)<\/span><\/td>\r\n<td style=\"width: 50%; height: 48px;\">4. <span style=\"font-weight: 400;\">I write a negative review online (28%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px;\">\r\n<td style=\"width: 50%; height: 48px;\">5. <span style=\"font-weight: 400;\">I reach out to customer service directly (25%)<\/span><\/td>\r\n<td style=\"width: 50%; height: 48px;\">5. <span style=\"font-weight: 400;\">I write about my experience on social media (21%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 50%; height: 24px;\">6. <span style=\"font-weight: 400;\">I do nothing (4%)<\/span><\/td>\r\n<td style=\"width: 50%; height: 24px;\">6. <span style=\"font-weight: 400;\">I do nothing (5%)<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h4>2. A sales-driven tone prompts the most consumer action<\/h4>\r\n<p>Want people to make a purchase, subscribe to an email list or follow you on social media? Show them the deals.<\/p>\r\n<p>A <strong>promotional\/sales-driven ton<\/strong>e resonated the most with consumers across all three marketing touchpoints we studied (purchases, content subscriptions and social media). Respondents said they\u2019re next most likely to gravitate toward an empathetic tone.<\/p>\r\n<p>These insights are a call to marketers to not overthink their customer engagement efforts. While that doesn\u2019t mean other factors don\u2019t play into brand relationships (more on that later), marketers should still prioritize the promotion of their products and services first.<\/p>\r\n<p>Another surprising finding was that 16% of respondents said they don\u2019t follow brands on social media. While social media marketing has taken precedence for many brands, the data here confirms that email still has the edge in consumer communications.<\/p>\r\n<p><em><strong>Marketing tones that resonate with customers across various brand touchpoints<\/strong><\/em><\/p>\r\n<table style=\"border-collapse: collapse; width: 100%; height: 432px;\">\r\n<tbody>\r\n<tr style=\"height: 72px;\">\r\n<td style=\"width: 14.9384%; height: 72px;\"><strong>Rank<\/strong><\/td>\r\n<td style=\"width: 25.8214%; height: 72px;\"><strong>Purchases<\/strong><\/td>\r\n<td style=\"width: 31.7761%; height: 72px;\"><strong>Email\/newsletter subscriptions<\/strong><\/td>\r\n<td style=\"width: 27.4641%; height: 72px;\"><strong>Social media follows<\/strong><\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px;\">\r\n<td style=\"width: 14.9384%; text-align: center; height: 48px;\">1<\/td>\r\n<td style=\"width: 25.8214%; height: 48px;\"><span style=\"font-weight: 400;\">Promotional\/sales-driven (53%) <\/span><\/td>\r\n<td style=\"width: 31.7761%; height: 48px;\"><span style=\"font-weight: 400;\">Promotional\/sales-driven (49%) <\/span><\/td>\r\n<td style=\"width: 27.4641%; height: 48px;\"><span style=\"font-weight: 400;\">Promotional\/sales-driven (36%) <\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px;\">\r\n<td style=\"width: 14.9384%; text-align: center; height: 48px;\">2<\/td>\r\n<td style=\"width: 25.8214%; height: 48px;\"><span style=\"font-weight: 400;\">Empathetic\/conversational (16%)<\/span><\/td>\r\n<td style=\"width: 31.7761%; height: 48px;\"><span style=\"font-weight: 400;\">Empathetic\/conversational (16%)<\/span><\/td>\r\n<td style=\"width: 27.4641%; height: 48px;\"><span style=\"font-weight: 400;\">I don\u2019t ever follow brands on social media (16%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px;\">\r\n<td style=\"width: 14.9384%; text-align: center; height: 72px;\">3<\/td>\r\n<td style=\"width: 25.8214%; height: 72px;\"><span style=\"font-weight: 400;\">Authentic\/original (10%)<\/span><\/td>\r\n<td style=\"width: 31.7761%; height: 72px;\"><span style=\"font-weight: 400;\">I don\u2019t ever subscribe to brand email lists or newsletters (10%)<\/span><\/td>\r\n<td style=\"width: 27.4641%; height: 72px;\"><span style=\"font-weight: 400;\">Authentic\/original (13%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 14.9384%; text-align: center; height: 24px;\">4<\/td>\r\n<td style=\"width: 25.8214%; height: 24px;\"><span style=\"font-weight: 400;\">Urgent\/FOMO (8%)<\/span><\/td>\r\n<td style=\"width: 31.7761%; height: 24px;\"><span style=\"font-weight: 400;\">Authentic\/original (9%)<\/span><\/td>\r\n<td style=\"width: 27.4641%; height: 24px;\"><span style=\"font-weight: 400;\">Urgent\/FOMO (12%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px;\">\r\n<td style=\"width: 14.9384%; text-align: center; height: 48px;\">5<\/td>\r\n<td style=\"width: 25.8214%; height: 48px;\">I<span style=\"font-weight: 400;\">nclusive\/socially-driven (6%)<\/span><\/td>\r\n<td style=\"width: 31.7761%; height: 48px;\"><span style=\"font-weight: 400;\">Urgent\/FOMO (6%)<\/span><\/td>\r\n<td style=\"width: 27.4641%; height: 48px;\"><span style=\"font-weight: 400;\">Empathetic\/conversational (12%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 14.9384%; text-align: center; height: 24px;\">6<\/td>\r\n<td style=\"width: 25.8214%; height: 24px;\"><span style=\"font-weight: 400;\">Aspirational (4%)<\/span><\/td>\r\n<td style=\"width: 31.7761%; height: 24px;\"><span style=\"font-weight: 400;\">Inclusive\/socially-driven (4%)<\/span><\/td>\r\n<td style=\"width: 27.4641%; height: 24px;\"><span style=\"font-weight: 400;\">Inclusive\/socially-driven (5%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 14.9384%; text-align: center; height: 24px;\">7<\/td>\r\n<td style=\"width: 25.8214%; height: 24px;\"><span style=\"font-weight: 400;\">Localized (3%)<\/span><\/td>\r\n<td style=\"width: 31.7761%; height: 24px;\"><span style=\"font-weight: 400;\">Localized (4%)<\/span><\/td>\r\n<td style=\"width: 27.4641%; height: 24px;\"><span style=\"font-weight: 400;\">Localized (4%)<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px;\">\r\n<td style=\"width: 14.9384%; text-align: center; height: 72px;\">8<\/td>\r\n<td style=\"width: 25.8214%; height: 72px;\"><span style=\"font-weight: 400;\">*No answer choice for \u201cI don\u2019t ever buy from brands\u201d<\/span><\/td>\r\n<td style=\"width: 31.7761%; height: 72px;\"><span style=\"font-weight: 400;\">Aspirational (2%)<\/span><\/td>\r\n<td style=\"width: 27.4641%; height: 72px;\"><span style=\"font-weight: 400;\">Aspirational (3%)<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h4>3. It\u2019s time for brands to verbalize their values<\/h4>\r\n<p>Eighty-seven percent of consumers said they\u2019re <strong>more receptive to a brand\u2019s messages<\/strong> if they know the company\u2019s beliefs and values. As to why this resonates so well in consumer psychology, respondents said knowing a brand\u2019s beliefs and values makes them feel more trust toward the brand (62%), better know the brand\u2019s authentic identity (44%) and better believe the brand\u2019s purpose (34%).<\/p>\r\n<p>We also saw this thinking play out in regards to marketing messages with political and social issues. Nearly three-quarters of respondents (71%) said they felt positive toward a brand after receiving a social or political marketing message.<\/p>\r\n<p>For Iterable\u2019s recent <a href=\"https:\/\/iterable.com\/blog\/how-did-2020-affect-brand-trust\/\" target=\"_blank\" rel=\"noopener\">brand trust survey of marketers<\/a>, 83% said their company should remain politically neutral. However, consumers\u2019 willingness to receive social and political messages shows that marketers\u2019 priorities are misaligned with what their target audiences are looking for.<\/p>\r\n<h4>4. Brands should prioritize diversity, equity and inclusion (DEI) in marketing messages<\/h4>\r\n<p>The marketing messages respondents considered most essential were diverse imagery, inclusive language and setting varied price points\/payment plans to accommodate different socioeconomic groups.<\/p>\r\n<p>Consumers also shared similar priorities when asked about their representation in advertisements: 75% agreed that they\u2019re more likely to purchase from a brand <strong>when people who look like them are represented in their ads<\/strong>.<\/p>\r\n<p>These answers indicate that increased conversations around DEI have made a substantial impact on consumer priorities for brand marketing. And brands should consider how they can be more inclusive in their messaging.<\/p>\r\n<p><em><strong>In your opinion, which of the following components of a marketing message are most essential?<\/strong><\/em><\/p>\r\n<ol>\r\n\t<li>Diverse imagery (51%)<\/li>\r\n\t<li>Inclusive language (44%)<\/li>\r\n\t<li>Setting varied price points\/payment plans to accommodate different socioeconomic groups (40%)<\/li>\r\n\t<li>Showing women in positions of equal power (30%)<\/li>\r\n\t<li>Providing accessible marketing messages (22%)<\/li>\r\n\t<li>Incorporation of social\/political themes in messaging (20%)<\/li>\r\n<\/ol>\r\n<h4>5. In the pandemic era of shopping, safety still comes first for consumers<\/h4>\r\n<p>When asked how the pandemic has affected how they receive brand marketing messages, most consumers (38%) said they now <strong>prioritize the brand\u2019s customer safety plan<\/strong>. Thirty-one percent of respondents also indicated a preference for localized content and 30% said they need to know a brand\u2019s alternative purchase options, like buy online, pick-up in store (BOPIS) and curbside pickup.<\/p>\r\n<p>Consumers\u2019 desire for localized content is peculiar since a localized tone didn\u2019t resonate with various marketing touchpoints. However, this difference could be a matter of how brands leverage geolocation. It appears that consumers prefer localized messaging for promotional messages like brand awareness, but not transactional messages such as product or service deals.<\/p>\r\n<h4>6. With great data comes great responsibility<\/h4>\r\n<p>The large majority of consumers (58%) said they feel positive about receiving a hyper-personalized online ad, and 23% said they feel neither positive nor negative about the matter. In comparison, 19% said they feel negative about receiving hyper-personalized ads, with only 8% saying they feel very negative.<\/p>\r\n<p>Data privacy is paramount when it comes to brand trust. But data doesn\u2019t have to be a divider\u2014it\u2019s evident that consumers want a personalized experience and aren\u2019t against their information being used for targeted marketing. Brands must take this opportunity to connect with consumers but must act responsibly with the personal data they share.<\/p>\r\n<h3>Creating Authentic Experiences Through Humanity<\/h3>\r\n<p>For today\u2019s consumers, brand-customer relationships must go beyond the transaction.<\/p>\r\n<p>Our consumer psychology survey found that sales-driven tones drive people to shop and subscribe. But remember: marketing touchpoints are important but they are pieces of a larger puzzle: the dynamic relationship between brands and customers.<\/p>\r\n<p>It\u2019s clear that consumers <em>want<\/em> brands to be <strong>more human<\/strong>. People want to know brands\u2019 beliefs and values. Customers want to know how brands feel about social and political matters\u2014and how they\u2019re championing DEI in their marketing initiatives. And they want a personalized customer experience that offers a deeper connection with the brands they engage.<\/p>\r\n<p>We hope these insights can help you make informed decisions that drive a human connection in your customer relationships. To learn how to act on our findings, and create memorable customer experiences, check out content from Iterable\u2019s recent annual conference, <a href=\"https:\/\/iterable.com\/activate\/recordings-2021\/\" target=\"_blank\" rel=\"noopener\">Activate Live<\/a>.<\/p>\r\n<p><em>And if you\u2019re ready to modernize your marketing strategy with more personal customer relationships, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">book a demo<\/a> with Iterable today.<\/em><\/p>","post_title":"6 Insights From Iterable's 2021 Consumer Psychology Poll","post_excerpt":"Given the permanence of changes in customer behavior, identifying and adjusting to the new consumer psychology is a priority.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"6-insights-from-iterables-2021-consumer-psychology-poll","to_ping":"","pinged":"","post_modified":"2021-06-03 12:03:36","post_modified_gmt":"2021-06-03 19:03:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26390","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 18, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051821_Consumer-Psychology_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"consumer psychology poll\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051821_Consumer-Psychology_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051821_Consumer-Psychology_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051821_Consumer-Psychology_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/6-insights-from-iterables-2021-consumer-psychology-poll\/"},{"ID":26290,"post_author":"79","post_date":"2021-05-17 09:46:45","post_date_gmt":"2021-05-17 16:46:45","post_content":"<p>Downloading a mobile app is like adding a tool to your tool belt. Once apps are downloaded, they can be easily accessed whenever you need them. However, just because the app is available, doesn\u2019t mean the app will be used.<\/p>\r\n<p>\u201c<a href=\"https:\/\/iterable.com\/blog\/app-development-takeaways-from-aps-london\/\" target=\"_blank\" rel=\"noopener\">Getting a new user to download the app isn\u2019t the finish line\u2014it\u2019s the starting line.<\/a>\u201d While downloading the app is obviously a required initial step, app engagement is what determines your app\u2019s success with users.<\/p>\r\n<p>With ever-increasing app choices, (<a href=\"https:\/\/websitebuilder.org\/blog\/app-usage-statistics\/\" target=\"_blank\" rel=\"noopener\">184 billion by 2024<\/a>, to be exact) it\u2019s vital to understand ways to improve app engagement and stickiness to avoid getting your app replaced on home screens.<\/p>\r\n<p>Here are five of the best ways to keep users consistently engaged with your app.<\/p>\r\n<h3>The Steps for Better App Engagement<\/h3>\r\n<p>&nbsp;<\/p>\r\n<h4>1. Reduce Friction in App Onboarding<\/h4>\r\n<p>Let\u2019s start from the beginning. When developing your app, consider the user\u2019s entire experience. What\u2019s the first thing they\u2019ll need to do when they open the app? Most likely, create an account. If there is a complicated onboarding process for users, there\u2019s a higher chance they\u2019ll abandon your app without a single use, diminishing app engagement.<\/p>\r\n<p><a href=\"https:\/\/www.smashingmagazine.com\/2018\/10\/mobile-app-retention-rate\/\" target=\"_blank\" rel=\"noopener\">Smashing Magazine<\/a> uses OKCupid as an example. When trying to login to their app, the author, Suzanne Scacca, was unable to use the \u201clog in with Facebook\u201d feature after multiple attempts (14 clicks).<\/p>\r\n\r\n[caption id=\"attachment_26323\" align=\"alignnone\" width=\"899\"]<img class=\"size-full wp-image-26323\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/OKCupid.png\" alt=\"OKCupid app onboarding friction\" width=\"899\" height=\"1600\" \/> <em><a href=\"https:\/\/www.okcupid.com\/\" target=\"_blank\" rel=\"noopener\">OKCupid<\/a> onboarding created friction for the user when Facebook login functionality didn't work. Source: <a href=\"https:\/\/www.smashingmagazine.com\/2018\/10\/mobile-app-retention-rate\/\" target=\"_blank\" rel=\"noopener\">Smashing Magazine<\/a>.<\/em>[\/caption]\r\n\r\n<p>Retention is the path to increased app engagement. Getting users to download the app without optimizing the account creation experience cuts that retention short almost immediately. Brands should strive to retain users versus aiming to constantly get new ones. Simplifying onboarding is the first step in customer retention, but ensuring your app is useful to the user will increase retention as well.<\/p>\r\n<h4>2. Increase App Utility<\/h4>\r\n<p>Once the friction has been removed from the onboarding process, another ingredient for improving app engagement is simplifying the user\u2019s life. Going back to the tool belt analogy, if there\u2019s a tool that\u2019s not helping to solve a problem or provide the user value, they\u2019re going to remove it from their tool belt so it doesn\u2019t weigh them down.<\/p>\r\n<p>In <a href=\"https:\/\/www.forbes.com\/sites\/peggyannesalz\/2021\/01\/07\/five-experts-share-2020-lessons-about-app-marketing-and-engagement-and-why-theres-no-turning-back\/?sh=326c29847c33\" target=\"_blank\" rel=\"noopener\">an interview with Forbes regarding app use during the pandemic<\/a>, AJ Wang, Head of Acquisitions and Performance Marketing for GCash, a fintech app, said marketers need to become \u201clifestyle enablers.\u201d<\/p>\r\n<p>An app should improve the customer\u2019s life in some way. Whether it\u2019s a stress-relieving game or making depositing checks a breeze, for consistent app engagement there needs to be a utility aspect to the app.<\/p>\r\n<h4>3. Optimize Push Notifications<\/h4>\r\n<p>Now that the user was able to easily sign up and your app is helping simplify their life, how do you continue to engage with the user to remind them of your app's benefits? Enter: <a href=\"https:\/\/iterable.com\/blog\/everything-push-notifications\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a>. Personalized push notifications with the right messaging at the right time can improve app engagement. In fact, <a href=\"https:\/\/iterable.com\/blog\/eye-opening-mobile-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">push notifications have a click-through rate 7x that of email<\/a>.<\/p>\r\n<p>If your app is a tool for the user, push notifications should remind the user that they have that tool when they need it. One way to do this is by <a href=\"https:\/\/iterable.com\/blog\/push-sms-short-and-sweet\/\" target=\"_blank\" rel=\"noopener\">sending push notifications<\/a> based on a <a href=\"https:\/\/iterable.com\/blog\/how-to-use-mobile-geolocation-data-to-drive-growth\/\" target=\"_blank\" rel=\"noopener\">user\u2019s location<\/a>.<\/p>\r\n\r\n[caption id=\"attachment_26317\" align=\"alignnone\" width=\"840\"]<img class=\"wp-image-26317 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Foursquare.png\" alt=\"Geo-targeting push notifications to improve app engagement\" width=\"840\" height=\"400\" \/> <em><a href=\"https:\/\/iterable.com\/blog\/iterable-foursquare-location-based-engagement\/\" target=\"_blank\" rel=\"noopener\">Foursquare<\/a> sends push notifications with local recommendations based on the user\u2019s location. Source: <a href=\"https:\/\/taplytics.com\/blog\/location-based-push-notification-examples-ideas\/\" target=\"_blank\" rel=\"noopener\">Taplytics<\/a>.<\/em>[\/caption]\r\n\r\n<p>With geo-targeting, the user gets a personalized experience and is more likely to engage with the app if the message is helpful to them at that moment.<\/p>\r\n<p>As helpful as the notifications may be, the user experience, once customers are taken to your app, needs to be consistent to retain and engage users.<\/p>\r\n<h4>4. Create a Consistent In-App Experience<\/h4>\r\n<p>The user is logged in, finds your app useful and gets personalized push notifications. As the user navigates your app, however, it\u2019s important to create a consistent experience within the app itself.<\/p>\r\n<p>A consistent in-app experience means that as a customer uses your app, they shouldn\u2019t be confused by the user interface and app functionality. In fact, as part of the onboarding experience, many apps include a quick training on how to use the app, to improve the customer\u2019s experience and increase app engagement.<\/p>\r\n<p>UsabilityGeek highlights the <a href=\"https:\/\/usabilitygeek.com\/using-consistency-to-improve-the-user-experience-across-desktop-and-mobile\/\" target=\"_blank\" rel=\"noopener\">importance of mental models when thinking about an app\u2019s user interface<\/a>. They noted, \u201cDeveloping an understanding of a <a href=\"http:\/\/www.nngroup.com\/articles\/mental-models\/\" target=\"_blank\" rel=\"noopener\">user\u2019s mental model<\/a>, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency.\u201d<\/p>\r\n<p>In-app consistency is an integral part of the customer experience. But, when a customer leaves your app, how do you guide them back? Consistency should be applied to the entire customer journey, for a seamless experience.<\/p>\r\n<h4>5. Develop a Seamless Cross-Channel Experience<\/h4>\r\n<p>Once the in-app experience is consistent, brands need to look at their customer experience as a whole, including their app. In Liftoff\u2019s 2020 Mobile Report, Skye Featherstone, Product Marketing Manager at Snapchat, said, \u201c<a href=\"https:\/\/liftoff.io\/blog\/out-now-2020-mobile-app-trends-report\/\" target=\"_blank\" rel=\"noopener\">Apps are the connective fiber of your business<\/a>, providing seamless, personalized experiences across both physical and digital contexts.\u201d<br \/>\r\nBecause apps have the ability to bridge the physical and the digital, like in our geo-targeting example, the experience for users needs to be seamless and undoubtedly on-brand.<\/p>\r\n<p>Let\u2019s say your customer is in your mobile app but later clicks a link to your mobile site. If the mobile site and mobile app look different, just from a basic branding perspective, it may create confusion for the user. You want the user to develop a familiarity with your brand and, through doing that, you\u2019ll likely increase app engagement in addition to engagement on other channels.<\/p>\r\n\r\n[caption id=\"attachment_26311\" align=\"alignnone\" width=\"660\"]<img class=\"size-full wp-image-26311\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051721_App-Engagement_Target-Screenshots.png\" alt=\"Seamless experience for app engagement\" width=\"660\" height=\"1080\" \/> <em>Target demonstrates consistent branding and information across mobile app (1), mobile site (2) and desktop (3). Source: <a href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noopener\">Target<\/a>.<\/em>[\/caption]\r\n\r\n<p>Another example of a seamless experience could be if a user is shopping on your desktop site and abandons their cart. You could send the customer a push notification with messaging about the products in their cart or products related to what\u2019s in their cart. Then, when clicked, the notification could take them to their cart in your mobile app, which has the items they added via the desktop.<\/p>\r\n<p>Building a seamless experience for the customer will ultimately improve app engagement because the app is a piece of the puzzle. The user can bounce back-and-forth between the physical locations, desktop and your app and feel as though it\u2019s one singular, personalized experience.<\/p>\r\n<h3>Improve Engagement by Improving the Customer Experience<\/h3>\r\n<p>The key to improving app engagement is understanding the customer experience, both within your app and as a whole. From first download to becoming regularly used, the focus for your app needs to be on what the customer is experiencing and what value they can get from your app at each moment in the customer journey.<\/p>\r\n<p>At the end of the day, we\u2019ve all used an app. Even though we\u2019re marketers, we\u2019re people too, so think about your experience with your favorite apps and put yourself in the customers\u2019 shoes. What makes you go back time and again to your favorite apps?<\/p>\r\n<p><em>Looking to kick your mobile marketing up a notch? Learn more about <a href=\"https:\/\/iterable.com\/solutions\/mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s mobile marketing solution<\/a>.<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"5 Ways to Improve Mobile App Engagement","post_excerpt":"App engagement is what determines your app\u2019s success with users. Here are five of the best ways to keep users engaged with your app.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-ways-to-improve-mobile-app-engagement","to_ping":"","pinged":"","post_modified":"2021-05-17 09:46:45","post_modified_gmt":"2021-05-17 16:46:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26290","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 17, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/App-engagement-featured-image.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"App engagement featured image\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/App-engagement-featured-image.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/App-engagement-featured-image-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/App-engagement-featured-image-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/5-ways-to-improve-mobile-app-engagement\/"},{"ID":26292,"post_author":"79","post_date":"2021-05-14 14:42:47","post_date_gmt":"2021-05-14 21:42:47","post_content":"<p>At Iterable, we take customer success very seriously. Our ultimate goal is to ensure our customers are getting the most out of our partnership, allowing them to spend more time focusing on building memorable experiences for their customers. There\u2019s a trickle-down effect.<\/p>\r\n<p>Perhaps the most important component of the customer success program here at Iterable is our people. The Iterable Customer Success (CS) team is on the front lines of delivering support when needed and strategic insights to help our customers make the most out of their marketing.<\/p>\r\n<p>To find out what makes a truly successful Customer Success organization, we sat down and interviewed several CS team members\u2014Customer Success Management, Professional Services, and Support.<\/p>\r\n<p>Let\u2019s meet the crew!<\/p>\r\n<p><img class=\"alignnone size-full wp-image-26293\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/CS-Team.png\" alt=\"Iterable Customer Success Team\" width=\"640\" height=\"432\" \/><\/p>\r\n<h3>A Q&amp;A with the CS team at Iterable:<\/h3>\r\n<h4>What led you to your role? What is your favorite part about your job?<\/h4>\r\n<p><strong>Derek:<\/strong> My career in tech began in digital analytics consulting, consolidating data silos for large enterprises. My focus in digital analytics eventually transitioned to helping customers rethink their overall digital transformation strategies including tech stack audits, CMS optimization and CRM migrations. My curiosity for strategizing different digital transformation led me to Iterable\u2019s professional services team to deliver implementation consulting services. My favorite part of the job is helping our customers solve what seems to be impossible problems and rethink their future state marketing programs.<\/p>\r\n<p><strong>Rebecca:<\/strong> I started out working in partnerships where I would find different ways to promote a brand or product in collaboration with partners that the company worked with. In this case, researching and identifying what the customer would like from the brand or product. Then, I moved on to becoming an Account Manager, where I really enjoyed helping customers with finding solutions to their challenges. This turned into my motivation and I strived to improve the overall consumer\/customer end experience through multiple mediums. My favorite part of the job is when a customer has a use case or goal they want to solve for but they\u2019re unsure on how. This is where I come in to provide different ways to achieve what they want based on what works best for them.<\/p>\r\n<p><strong>Neil:<\/strong> As with many people in the tech industry, my path has been a combination of following my passion for technology and problem-solving, along with taking advantage of the kinds of exciting opportunities that come with working for growing companies. The best part of my job is seeing how empowering the team to be successful creates great customer experiences and helps each support engineer grow their careers.<\/p>\r\n<p><strong>Tanwir:<\/strong> I have always been interested in technology and also have a background in Mathematics. Maths is the art of breaking down complex problems into manageable step-by-step solutions, not unlike technical support. Solving problems has always been what keeps me interested and this eventually led me into the role. My favorite part of the job is the fact that I\u2019m always faced with unique issues and no two days are the same.<\/p>\r\n<p><strong>Tasmin:<\/strong> I started my career off in Marketing Analytics as a Cross-Channel Data Analyst. Even though we\u2019ve come a long way since then in terms of how sophisticated and granular marketers can get with measuring these things, I feel like it gave me a really excellent base for understanding how to approach problems (and solutions) in an analytical way. It was something I enjoyed, but I realized that I was spending too much time with spreadsheets and not enough time with people. So, over time I found that moving into Customer Success gave me the opportunity to marry my analytical problem solving skills with my people and relationship management skills. My favorite moments of the job are when one of my customers comes to me with a challenge they aren\u2019t sure how to solve for (especially if it was something they were unable to do in previous platforms) and we find a way to do it!<\/p>\r\n<h4>Since the beginning of the pandemic, how has your work changed or evolved?<\/h4>\r\n<p><strong>Derek:<\/strong> Staying at home full time does not allow a true disconnect. You\u2019re constantly near your laptop and desk, endlessly reminding you that you have more items on your to-do list. It takes a strict regimented schedule to make sure to find balance throughout your day like taking a walk outside for fresh air, exercising before\/after work, and even lunch breaks. Finding time to quickly chat with colleagues can be difficult at times, so it\u2019s helpful to plan a week or two ahead when possible.<\/p>\r\n<p><strong>Rebecca:<\/strong> At first, I had difficulty in balancing my life and work. I would constantly work throughout the day because I was always near my laptop. I\u2019ve learned to incorporate what I did pre-Covid to what I do now. For example, pre-pandemic, I would commute to work by walking 10-20 mins every day and now I walk the same amount of time to a nearby park. Also, I chose a certain time of the day in the afternoon to pause on my work so I can train in olympic weightlifting. I do miss the in-office interactions and discussions, as well as easily walking up to someone if I have a question or need to talk to that person. Iterable and my team have been great throughout this time by providing wellness kits, office hours, weekly syncs and ensuring that I have all the equipment I need to work from home.<\/p>\r\n<h4>How do you focus on Balance? What do you recommend to people in your function who might struggle to find a happy medium?<\/h4>\r\n<p><strong>Neil:<\/strong> One of the nice things about support is that there is always someone to hand off to at the end of your shift. You can step away at the end of the day knowing that customers won\u2019t be left hanging. Another thing is that as a leader, it is important for me to ensure that the team is taking time off to recharge and rest, and to demonstrate that I and the other managers on my team lead by example. We now offer sabbaticals to employees with four or more years of tenure, and I\u2019m delighted that one of our support managers will be taking advantage of that this summer.<\/p>\r\n<p><strong>Tanwir:<\/strong> The thing that I have found most useful is working in different parts of the house. A (slight) change of environment really breaks up my day, rather than everything being one big haze! I\u2019ve definitely improved in asking for help and I\u2019m very lucky that my team is always super happy to help, should the load start to become too heavy. I also try to take a straight 60 minute lunch break so that I\u2019m actually taking time for myself in the middle of the day.<\/p>\r\n<p><strong>Tasmin:<\/strong> When you have \u201cunlimited\u201d vacation it\u2019s often the case that employees don\u2019t take any. Here, we not only have a company-wide balance day once a month, our department also recently instituted a goal of having each person take at least 3 days of balance time off a quarter.<\/p>\r\n<p>The fact that balance as well as trust are two of our <a href=\"https:\/\/iterable.com\/blog\/iterable-4-company-values\/\" target=\"_blank\" rel=\"noopener\">core values<\/a> makes this easier! I know my customers are in great hands with my teammates when I need to take some time to recharge.<\/p>\r\n<h4>How does your team measure customer success or satisfaction?<\/h4>\r\n<p><strong>Derek<\/strong>: The professional services team sends out customer satisfaction (CSAT) surveys to understand our customer\u2019s onboarding services every 30 days during implementation. We\u2019re constantly striving to improve our services, so all our customer\u2019s feedback matters. We review our customer satisfaction scores weekly\/quarterly to ensure we\u2019re delivering the highest quality professional service experience and improving any pain points along the way.<\/p>\r\n<p><strong>Rebecca<\/strong>: Retention is a significant indicator to ensure that the customer is happy and that we\u2019re growing together. We measure customer satisfaction by sending out NPS surveys on how likely customers are to recommend Iterable on a scale from 1-10 (with 10 being highly likely) throughout different touchpoints in the customer\u2019s lifecycle (i.e. onboarding, post-onboarding, quarterly, etc). We track customer sentiment from our weekly or monthly syncs as well to keep track of their requests, consolidate any feedback or concerns and identify signs of improvement or growth.<\/p>\r\n<h4>What\u2019s a common misconception about CS that you think people should know?<\/h4>\r\n<p><b data-stringify-type=\"bold\">Derek:\u00a0<\/b>CS is often confused as a reactionary role only addressing problems and issues as they arise, however, we continuously strive to enhance our product and services with new features to proactively help our customers scale and reinforce future growth initiatives.<\/p>\r\n<p><strong>Tasmin<\/strong>: People often think you have to have a very specific background coming into customer success. But it\u2019s actually a field where I\u2019ve seen people with vastly different work experiences thrive!<\/p>\r\n<p><strong>Rebecca<\/strong>: Previously, CS was called account management, where there was one point of contact for all items related to the product or company. However, CS has evolved into much more where different teams (i.e. support, professional services, implementation, operations, solutions, data science, etc) within CS help to ensure that customers are successful.<\/p>\r\n<h3>Next Steps for Customer Success<\/h3>\r\n<p>Our CS teams stand by our customers, for our values and with each other to solve problems even before they emerge. In a world that is always evolving and automating, the teams behind the tech\u2014like CS\u2014are what drive value.<\/p>\r\n<p><em>If you like the sound of working with Derek, Neil, Rebecca, Tanwir and Tasmin, we encourage you to apply to our <a href=\"https:\/\/iterable.com\/careers\/\" target=\"_blank\" rel=\"noopener\">open CS roles<\/a>.<\/em><\/p>","post_title":"Meet the Team: Customer Success","post_excerpt":"The Iterable Customer Success team is on the front lines of delivering support and strategic insights to help our customers. Let's meet them!","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"meet-the-team-customer-success","to_ping":"","pinged":"","post_modified":"2021-05-14 14:42:47","post_modified_gmt":"2021-05-14 21:42:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26292","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 14, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/CS-team-header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/CS-team-header.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/CS-team-header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/CS-team-header-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/meet-the-team-customer-success\/"},{"ID":26251,"post_author":"35","post_date":"2021-05-13 13:50:01","post_date_gmt":"2021-05-13 20:50:01","post_content":"<p>I\u2019m humbled and honored to be stepping into the role as CEO of Iterable. As the company\u2019s co-founder and President, I have been and remain intently committed to and focused on Iterable\u2019s mission, values, culture, team, customers and partners.\u00a0<\/p>\r\n<p>As many of you know, I'm a glass half-full person. I vividly remember the early days of Iterable\u2014over eight years ago\u2014when we were just a small team crammed into a small office in downtown San Francisco. We were working together towards a common goal: to give every marketer, regardless of technical skill or business size, the opportunity to build meaningful relationships with their customers. We wanted to build a platform enabling anyone with the will to reach customers, a way to actually reach them. Driven by this purpose, and powered by teamwork, our dream became a reality: Iterable.<\/p>\r\n<p>I was optimistic about our potential eight years ago. Since then, we\u2019ve made significant traction in a crowded marketplace and my optimism, confidence and enthusiasm about Iterable's future have only intensified.<\/p>\r\n<p>As we embark on this next chapter of our journey, I wanted to share a few thoughts about my vision for Iterable.<\/p>\r\n<h3>Staying True to Our Mission<\/h3>\r\n<p>Our mission is to enrich the relationships between consumers and brands, to empower the marketers who create rich digital experiences and to unite a team of people capable of bringing such a vision to life. This mission remains and will not change.<\/p>\r\n<p>Our team of 430+ people empowers 15,000+ marketing practitioners and leaders from all over the world to connect with their customers in a deep, authentic and meaningful way. With the help of Iterable, our customers are able to bring billions of people the products that bring them joy. This is an amazing accomplishment and a testament to the incredible work we do.<\/p>\r\n<h3>Leading the Future of Customer Experiences<\/h3>\r\n<p>With a strong background (and passion) for product and engineering, I'm excited about our commitment to our product roadmap as we continue building the innovative features you've asked for. Having an industry leading, streamlined and easy-to-use product has always been the backbone of our company, and will guide us as we continue to grow.\u00a0<\/p>\r\n<p>Given the rise of machine learning and automation, we have an opportunity now to leverage data like never before. Our products will not only support our customers in their quest for efficiency and help them connect with consumers in new ways, but our strong focus on privacy will also help establish a culture of trust in consumer communities.\u00a0<\/p>\r\n<p>We will continue making strides to help marketers focus less on the nuts and bolts of their cross-channel marketing campaigns and more on the strategic end goals and incredible customer experiences.<\/p>\r\n<h3>Embodying Our Values<\/h3>\r\n<p>Our core values remain our North Star as we start this next chapter of our journey together. Trust, Humility, Balance and a Growth Mindset will continue to guide us as we scale, ensuring we never lose sight of the DNA that got us here in the first place.<\/p>\r\n<p>I\u2019m personally committed to embodying <em>Humility<\/em>, my favorite of the four. It\u2019s integral that, as we grow, our leaders and employees keep humble and not lose sight of our mission. It\u2019s what keeps us focused, honest, collaborative, empathetic and, ultimately, successful.\u00a0<\/p>\r\n<p>Diversity is a key driver of innovation, and a critical component of success at a global scale, in every industry. We remain committed to building a supportive culture that empowers our employees and attracts diverse talent (we <a href=\"https:\/\/iterable.com\/blog\/iterable-named-a-2021-bay-area-best-places-to-work\/\" target=\"_blank\" rel=\"noopener\">ranked third<\/a> on the midsize companies list of 2021 Bay Area Best Places to Work, marking our fourth consecutive year on the list), and are working to set an expectation, and standard, for others in our industry. We're working hard to ensure that Iterable continues to prioritize our people and culture as we expand rapidly, aiming to end 2021 with nearly 600 employees around the globe.<\/p>\r\n<p>Two company objectives this year include living our values as we scale and becoming responsible global citizens. Our employees lead the <a href=\"https:\/\/iterable.com\/blog\/5-steps-building-amazing-company-culture\/\" target=\"_blank\" rel=\"noopener\">Iterable Affinity Groups<\/a>, which inform and support celebrations throughout the year that honor the diversity of our world and workforce, and contribute to a nature of inclusivity. This AAPI Heritage Month, our Asian and Pacific Islander Affinity group is hosting events to highlight the accomplishments, rich history and identity of Asian Americans and Pacific Islanders at Iterable and beyond.<\/p>\r\n<p>Our growth mindset allows us to support the changing needs of our employees, so we\u2019re thoughtfully considering how to safely come back to our offices, continue engaging with our <a href=\"https:\/\/iterable.com\/blog\/culture-without-borders-remote-work-iterable\/\" target=\"_blank\" rel=\"noopener\">remote employees<\/a> and support all <a href=\"https:\/\/iterable.com\/blog\/parenting-during-pandemic\/\" target=\"_blank\" rel=\"noopener\">working parents<\/a>.<\/p>\r\n<h3>The Road Ahead<\/h3>\r\n<p>We just wrapped up another incredibly strong quarter, a testament to the hard work put in across the entire organization. Iterable\u2019s vision, culture and product are resonating with so many and there is enormous opportunity ahead of us.\u00a0<\/p>\r\n<p>I\u2019m energized and motivated. Let\u2019s embrace our values as we support one another in writing Iterable's next chapter. Let\u2019s be hungry to learn and grow together.<\/p>\r\n<p>Onwards,<br \/>\r\nAndrew Boni<br \/>\r\nCo-Founder &amp; CEO of Iterable<\/p>","post_title":"Focusing on the Future, Together","post_excerpt":"Andrew Boni shares his thoughts for the future of Iterable and the community as he steps into the role of CEO. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"andrew-boni-focusing-on-the-future-together","to_ping":"","pinged":"","post_modified":"2021-05-13 13:50:01","post_modified_gmt":"2021-05-13 20:50:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26251","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 13, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051321_Andrew-Boni_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051321_Andrew-Boni_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051321_Andrew-Boni_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051321_Andrew-Boni_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/andrew-boni-focusing-on-the-future-together\/"},{"ID":26225,"post_author":"35","post_date":"2021-05-12 11:02:30","post_date_gmt":"2021-05-12 18:02:30","post_content":"<p>If you've been around our content recently, you might have noticed a theme of <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/p>\r\n<p>As part of our effort to highlight these professionals, I'm excited to announce the kickoff of our brand new interview series, \"Dream It, Build It, Make It.\" In this series, I'll be diving deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.\u00a0<\/p>\r\n<p>The customer experience goes beyond the moment of purchase, and the guests I chat with show how granular and personalized you can truly get when focusing on the right things. We're all in this together, so what better way to collaborate than sharing ideas?<\/p>\r\n<p>First up, the co-founders of Neuro, <a href=\"https:\/\/getneuro.com\/\" target=\"_blank\" rel=\"noopener\">makers of functional gum and mints<\/a> to improve energy, clarity and focus.\u00a0<\/p>\r\n<h3>Meet Ryan and Kent From Neuro<\/h3>\r\n<p>In our chat, Ryan Chen and Kent Yoshimura covered a range of topics from building trust in the brand-customer relationship to being authentic when taking a stance on social issues. As a company that has committed to giving 1% of everything back, Neuro\u2014and Ryan and Kent\u2014feel strongly about instilling the personalities of the Neuro team in the overarching brand persona. It's less about a brand and more about the emotional connection with those behind the scenes.<\/p>\r\n<p>Also of note, we discussed how to tackle systemic issues. As Asian American founders, Ryan and Kent have felt the impact of the recent uptick in violence towards the AAPI community and made strides to give back in a meaningful and lasting way. The first step: authentically presenting oneself each and every day, not just during the designated days of recognition. Impact happens when <a href=\"https:\/\/iterable.com\/blog\/aapi-heritage-month-become-an-ally-with-email-marketing\/\" target=\"_blank\" rel=\"noopener\">consistency and transparency are present<\/a>.<\/p>\r\n<p>Impact also happens when collaboration happens. The team at Neuro has worked with dozens of other organizations like KIND Snacks to give back to communities and combat systemic inequalities throughout society.<\/p>\r\n<p>I could transcribe the whole thing here, but they say it so much better than I can! Give it a watch or a listen right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/CBh15rcHpoc[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>This is only the beginning of \"Dream It, Build It, Make It.\" Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable's<\/a> <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">social<\/a> <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">channels<\/a> in case you miss any episodes.\u00a0<\/p>","post_title":"How Neuro Is Leading Change for Customers and Community","post_excerpt":"Neuro\u00a0puts personality and values into their brand mission. Take a listen to find out how they're leading change for customers and community.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"neuro-leading-change-customers-community","to_ping":"","pinged":"","post_modified":"2021-05-12 11:02:30","post_modified_gmt":"2021-05-12 18:02:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26225","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"May 12, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":19,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/ITE_DBM-Video-Series_01_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Dream It Build It Make It Neuro\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/ITE_DBM-Video-Series_01_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/ITE_DBM-Video-Series_01_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/ITE_DBM-Video-Series_01_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/neuro-leading-change-customers-community\/"},{"ID":26152,"post_author":"79","post_date":"2021-05-10 10:17:17","post_date_gmt":"2021-05-10 17:17:17","post_content":"<p>After over a year of living\u2014and working\u2014through a pandemic, we\u2019re honored to be <a href=\"https:\/\/www.bizjournals.com\/sanfrancisco\/subscriber-only\/2021\/05\/07\/best-places-to-work-in-the-bay-area-4.html?b=1620329995%5E21903582\" target=\"_blank\" rel=\"noopener\">ranked third<\/a> on the midsize companies list of 2021 Bay Area Best Places to Work. While this may be our fourth time on the list, this year, in particular, is an important milestone for us. As we entered unfamiliar territory with COVID-19, we wanted to ensure our employees had everything they needed to not only get through the pandemic, but prosper in it.\u00a0<\/p>\r\n<p>We\u2019re dedicated to our culture and, at its core, our values. Relying on Trust, Humility, Balance and a Growth Mindset to guide how we conduct ourselves and our business has led to our supportive, employee-focused work environment.<\/p>\r\n<h3>Trusting Each Other<\/h3>\r\n<p>Switching to a completely remote workforce requires trust. Yes, leadership needs to trust the employees to execute tasks efficiently and effectively from home, but employees need to be able to trust leadership as well. Without an in-office presence, it\u2019s important for us to keep leadership decisions transparent within the organization.\u00a0<\/p>\r\n<p>During our weekly Town Hall Zoom meetings, for example, we always ensure there\u2019s time set aside for Q&amp;A. Anyone can ask anything through the lens of our values. This open format allows employees to directly connect with the leadership team.<\/p>\r\n<blockquote>\r\n<p><span style=\"color: #34c3f2;\"><em>\"Companies benefit when they put forth strenuous effort to strengthen and maintain trust. It's part of the molecular DNA of a great culture. At Iterable, we leverage our weekly Leadership AMA at Town Hall using <a class=\"c-link\" style=\"color: #34c3f2;\" href=\"http:\/\/sli.do\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"http:\/\/Sli.to\" data-sk=\"tooltip_parent\">Sli.do<\/a> to amplify our value of trust. We receive an average of some 100 questions and sentiments monthly. Providing outlets for Iterators to create real-time feedback loops drives engagement and a sense of belonging, which ultimately builds trust.\"<\/em><\/span><\/p>\r\n<p><img class=\"alignnone size-full wp-image-26193\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051021_2021-Bay-Area-Best-Places-to-Work_Nicole.png\" alt=\"Bay Area Best Places to Work Nicole Watkins Quote\" width=\"600\" height=\"100\" \/><\/p>\r\n<\/blockquote>\r\n<h3>Staying Humble<\/h3>\r\n<p>To stay grounded in what\u2019s happening around us\u2014outside of Iterable\u2014and keep an open dialogue, we have created Affinity Groups. Our Affinity Groups, which are founded and run by employees, aim to bring various perspectives, issues and conversations to the forefront. These groups work separately, and together, to ensure members of the Iterable team feel represented, included and educated on how to be a better ally.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_26201\" align=\"alignnone\" width=\"1500\"]<img class=\"size-full wp-image-26201\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Meet-the-AG-Leaders-_-FINAL.png\" alt=\"\" width=\"1500\" height=\"900\" \/> Our Affinity Group leaders make sure everyone feels welcome.[\/caption]\r\n\r\n<p>In addition, Iterable strives to be a responsible global citizen. We understand we\u2019re merely part of a bigger picture and we need to do everything in our power to contribute to the betterment of our planet. This past Earth Day, for example, Iterable planted trees on behalf of our customers and worked as a collective group in our own communities to clean up our neighborhoods.\u00a0<\/p>\r\n<blockquote>\r\n<p><span style=\"color: #59c1a7;\"><em>\"There are a lot of companies that take their values very seriously, but I have found few companies that are willing to embody those values as completely as Iterable.\u00a0<\/em><\/span><\/p>\r\n<p><span style=\"color: #59c1a7;\"><em>While our growth has been remarkable, I think the most breathtaking aspect of Iterable is our ability to remain humble and never waver from what motivates our direction. Iterable has fostered a sense of respect and responsibility for the world around us as global citizens and everyday we are encouraged to live through the lens of these values.\"<\/em><\/span><\/p>\r\n<p><img class=\"alignnone wp-image-26173 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051021_2021-Bay-Area-Best-Places-to-Work_Ryan.png\" alt=\"Ryan Glavor Quote \" width=\"600\" height=\"100\" \/><\/p>\r\n<\/blockquote>\r\n<h3>Maintaining a Work\/Life Balance<\/h3>\r\n<p>Since the line between home and office was erased during COVID-19, it was important for us to give employees time to decompress. During the pandemic it was decided that everyone would have the first Friday of every month off. We refer to these as Balance Days because we want to highlight the importance of taking time for yourself, especially given what we\u2019ve all gone through in the past year.\u00a0<\/p>\r\n<p>As a result of implementing Balance Days, we\u2019ve seen an increase in both morale and productivity. We even have a Balance-themed Slack channel where we share what we did during our time off to get to know each other on a more personal level. Balance Days have been so beneficial for our team, they\u2019re now a permanent fixture on the Iterable calendar.<\/p>\r\n<blockquote>\r\n<p><span style=\"color: #ef3d55;\"><em>\"Balance Days are something that I never experienced before coming to Iterable. I think they are one of the many signs that Iterable truly cares about their employees. I was hired and onboarded during the pandemic, and having built-in days to focus on regeneration and self-care were just so important. It was a wonderful surprise when it was announced that Balance Days would be kept as an employee benefit, indefinitely! I deeply value our Balance Days and I am so grateful for this company, our values that we live by, and the constant support from our leadership. \"\u00a0<\/em><\/span><\/p>\r\n<p><img class=\"alignnone size-full wp-image-26179\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051021_2021-Bay-Area-Best-Places-to-Work_Caitlyn.png\" alt=\"Caitlyn Vestal Quote Bay Area Best Places to Work\" width=\"600\" height=\"100\" \/><\/p>\r\n<\/blockquote>\r\n<h3>Continuing to Grow<\/h3>\r\n<p>While we were all working from home, Iterable continued to grow our team and add members, like Caitlyn, to the Iterable family. However, in the past year we adapted our onboarding process to keep employees safe while still creating a welcoming experience.\u00a0<\/p>\r\n<p>With our fully remote onboarding in place, employees are now mailed everything they may need to get started on their first day. And, in order to simulate an in-office experience, each new employee gets sent a welcome box filled with fun Iterable swag, which would normally be waiting for them on their desk at the office.\u00a0<\/p>\r\n<p>Remote onboarding has its challenges and it\u2019s definitely not the same as being in an office together, but we\u2019re hoping our remote onboarding efforts have made the transition as easy as it can be until we\u2019re all back under one roof.\u00a0<\/p>\r\n<blockquote>\r\n<p><span style=\"color: #6a266d;\"><em>\"Remote onboarding has been an exciting challenge. It\u2019s really what the cohort decides to make of it. I\u2019m there to facilitate and try to make it as engaging as possible. Mainly, I just want to share the company culture a bit so folks know they\u2019ve made the right decision to join us.\u00a0<\/em><\/span><\/p>\r\n<p><span style=\"color: #6a266d;\"><em>With each new cohort, I like to treat each hire as another human-being who is doing their best during a global pandemic. #Balance and #Trust are key. To me, the humanistic culture is what makes Iterable stand out. I\u2019ve been pleasantly surprised by how much leadership continues to put resources towards the PEOPLE.\"\u00a0<\/em><\/span><\/p>\r\n<p><img class=\"alignnone size-full wp-image-26185\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051021_2021-Bay-Area-Best-Places-to-Work_Anne.png\" alt=\"Anne Brandt Bay Area Best Places to Work Quote\" width=\"600\" height=\"100\" \/><\/p>\r\n<\/blockquote>\r\n<h3>Proud to Put People First\u00a0<\/h3>\r\n<p>When fully remote, it\u2019s tougher to keep connections between employees. First and foremost, however, we\u2019re people, not just employees or even Iterators. We\u2019re people with lives, families, challenges, needs and wants. Putting our values first as an organization helps us ensure that we\u2019re not only treating employees well, but we\u2019re treating people well.\u00a0<\/p>\r\n<p>Treating people well means prioritizing diverse perspectives and, with that, understanding the value of an open dialogue between all members of the Iterable community. We\u2019re proud to uphold our values and aim to empower Iterators to grow both personally and professionally.<\/p>\r\n<p><em>If you\u2019re interested in joining the Iterable family, check out the <a href=\"https:\/\/iterable.com\/careers\/\" target=\"_blank\" rel=\"noopener\">careers page<\/a> for open positions!<\/em><\/p>","post_title":"Iterable Named a 2021 Bay Area Best Places to Work","post_excerpt":"We\u2019re honored to be a 2021 Bay Area Best Places to Work. Iterable prioritizes putting our people first while living our company values.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-named-a-2021-bay-area-best-places-to-work","to_ping":"","pinged":"","post_modified":"2021-05-10 10:40:53","post_modified_gmt":"2021-05-10 17:40:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26152","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 10, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051021_2021-Bay-Area-Best-Places-to-Work_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Bay Area Best Places to Work\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051021_2021-Bay-Area-Best-Places-to-Work_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051021_2021-Bay-Area-Best-Places-to-Work_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/051021_2021-Bay-Area-Best-Places-to-Work_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-named-a-2021-bay-area-best-places-to-work\/"},{"ID":26065,"post_author":"79","post_date":"2021-05-06 09:19:59","post_date_gmt":"2021-05-06 16:19:59","post_content":"<p>May is <a href=\"https:\/\/asianpacificheritage.gov\/\" target=\"_blank\" rel=\"noopener\">Asian American and Pacific Islander Heritage Month<\/a>. In 2021, it comes at a fraught time in the U.S. as attacks on Asian Americans and Pacific Islanders, particularly elders and women, have soared.<\/p>\r\n<p><a href=\"https:\/\/adage.com\/article\/cmo-strategy\/how-marketers-are-responding-surging-aapi-hate-crimes-live-blog\/2322801\" target=\"_blank\" rel=\"noopener\">Brands have taken public stands<\/a> by donating to causes or issuing \"We Stand With\" statements. But, as with <a href=\"https:\/\/iterable.com\/blog\/honoring-black-history-month-3-email-strategies\/\" target=\"_blank\" rel=\"noopener\">Black History Month<\/a> and <a href=\"https:\/\/iterable.com\/blog\/womens-history-month-email-campaign\/\" target=\"_blank\" rel=\"noopener\">Women's History Month<\/a>, brands can do more to demonstrate solidarity with their customers.<\/p>\r\n<p>Brands should leverage the intimacy of the inbox to begin recasting their messaging for authenticity and empathy. Email is an excellent starting point for a wider corporate effort to become more inclusive and deliver those messages to a valuable audience: their subscribers.<\/p>\r\n<h3>Leverage Email for Brand Activity<\/h3>\r\n<p>Attacks and discrimination against AAPI communities have risen exponentially during the pandemic, which some politicians and media commentators used to scapegoat Asian Americans.<\/p>\r\n<p><a href=\"https:\/\/stopaapihate.org\/\" target=\"_blank\" rel=\"noopener\">Stop Asian Hate recorded 3,795 \"hate incidents\u201d<\/a>\u2014from verbal assaults and discrimination to physical attacks\u2014from March 2020 through February 2021. This number doesn't include the March murders at several Atlanta-area spas, where six of those killed were Chinese and Korean women.<\/p>\r\n<p>That tragedy galvanized an outpouring of anger and support for AAPI communities and calls for action from groups like <a href=\"https:\/\/stopaapihate.org\/\" target=\"_blank\" rel=\"noopener\">Stop Asian Hate<\/a> and <a href=\"https:\/\/asiasociety.org\/blog\/asia\/term\/20983\" target=\"_blank\" rel=\"noopener\">Asia Society on Racism<\/a>.<\/p>\r\n<p>These brand statements are often posted on social media, but brands can use email as a powerful channel to increase AAPI representation in day-to-day brand messages.<\/p>\r\n<p>The inbox is a brand's direct connection to its audience. It\u2019s also the natural conduit to share how the brand is actively bringing about cultural changes to reduce fear, prejudice and racism.<\/p>\r\n<h3>4 Steps for Inclusive Messaging<\/h3>\r\n<p>Now that we\u2019ve established email as the correct conduit for your brand\u2019s intentional messaging, it\u2019s time to learn how to integrate the channel into your workflow. Follow the next steps to integrate inclusive messaging, and ensure your brand lands well with your customers (right at the top of their inbox).<\/p>\r\n<h4>1. Change begins with representation.<\/h4>\r\n<p>Don\u2019t wait for systematic progress to change your companies\u2019 culture! Challenging the status quo can start with your next email campaign.<\/p>\r\n<p>Who's in your email images? Do you use a diverse range of people in your messaging all year long? Or do you include them only at Diwali or Lunar New Year?<\/p>\r\n<h4>2. Quality control your calendar.<\/h4>\r\n<p>Take your mindset of active accountability and allyship to your marketing calendar and ensure the days that your brand is celebrating are inclusive, not exclusive. There are some holidays, like Independence Day (July 4) , that celebrates the freedom of most Americans, but not all Americans.<\/p>\r\n<p>You don\u2019t have to fully remove these instances from your marketing and editorial calendar, but take the time to ensure your campaigns recognize, support and celebrate all audiences to respect the experiences of marginalized communities.<\/p>\r\n<h4>3. Understand the different communities within the AAPI designation.<\/h4>\r\n<p>The latest edition of the AP Stylebook, which is the standard reference work for copy editors, journalists and writers of all kinds, has been updated to include <a href=\"https:\/\/www.poynter.org\/reporting-editing\/2021\/ap-stylebook-expands-asian-american-terms-revises-entry-on-disabilities\/\" target=\"_blank\" rel=\"noopener\">this recommendation<\/a> among others: \"Avoid using Asian as shorthand for Asian American when possible.\"<\/p>\r\n<p>\"Asia\" and \"Pacific Islands\" include people who are natives or claim heritage in five to six wide regions. Beyond China, Japan and Korea (East Asia), they can also include India and Pakistan (South Asian), the Philippines, Guam and Samoa (Hawaii and the Pacific islands), Vietnam and Thailand (Southeast Asia) and Afghanistan and Kyrgyzstan (Central Asia). (See <a href=\"https:\/\/www.api-gbv.org\/resources\/census-data-api-identities\/\" target=\"_blank\" rel=\"noopener\">this explainer<\/a> for the complete list.)<\/p>\r\n<p>Members of AAPI communities do not think and act like a solid bloc. A <a href=\"https:\/\/aapidata.com\/2020-survey\/\" target=\"_blank\" rel=\"noopener\">2020 survey<\/a> by AAPI Data found striking differences in political preferences and concerns among Chinese, Japanese, Vietnamese, Korean and other communities.<\/p>\r\n<h4>4. Collaborate with your communities.<\/h4>\r\n<p>The best way to eliminate stereotyping and misrepresentation in your messages is to have a diverse leadership and marketing team with members of underrepresented communities involved in creating or vetting your messaging.<\/p>\r\n<p>If diverse teams are not your reality yet, ask for help and guidance from advocacy groups within your company and beyond it. These can help you make sure you are putting out the right message\u2014at the right time. They also can help avoid sending out messages that can be misconstrued or offend, however inadvertently.<\/p>\r\n<p>Returning to the Lunar New Year example: This holiday, once referred to mainly as Chinese New Year, is celebrated throughout countries in and beyond Southeast Asia under various names. Focusing solely on the Chinese experience can negate the holiday experience for Korean, Indonesian or Thai customers. Including other cultural references can make your messages more meaningful.<\/p>\r\n<h3>5 Email Examples<\/h3>\r\n<h4>1. Glow Recipe<\/h4>\r\n<p>Glow Recipe's email is a blueprint for engaging customers in working against anti-Asian racism, and not just because it is a personal matter for the co-owners. In picturing its Clubhouse discussion leaders, the brand illustrates the diverse backgrounds and concerns of Asian Americans.<\/p>\r\n\r\n[caption id=\"attachment_26066\" align=\"alignnone\" width=\"424\"]<img class=\"size-full wp-image-26066\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Glow.png\" alt=\"Glow AAPI email\" width=\"424\" height=\"1600\" \/> <em>Glow Recipe helps further cultural understanding by inviting customers to listen to people tell their \"lived experiences.\" Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/699edbe2-ea88-3499-0dbd-3311266cf419\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a><\/em>[\/caption]\r\n\r\n<h4>2. Goldune<\/h4>\r\n<p>Goldune's email, sent on May 1, demonstrates how a brand can navigate a potentially tricky area as it rethinks its messaging around social and cultural issues. The email combines recognition and resources with an editor's note that explains why Goldune is not going the usual route of promoting items by AAPI makers.<\/p>\r\n\r\n[caption id=\"attachment_26072\" align=\"alignnone\" width=\"598\"]<img class=\"size-full wp-image-26072\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Goldune.png\" alt=\"Goldune AAPI Email\" width=\"598\" height=\"1476\" \/> <em>Goldune's email puts community over brand with its editor\u2019s note on AAPI Heritage Month. Source: Goldune<\/em>[\/caption]\r\n\r\n<h4>3. Grubhub<\/h4>\r\n<p>Instead of just focusing on the food to promote AAPI-owned restaurants, Grubhub's email turns the spotlight on the makers. This email features photos and quotes from two women restaurateurs, doubling the visibility at a time when AAPI women are more likely to sustain racial attacks.<\/p>\r\n\r\n[caption id=\"attachment_26078\" align=\"alignnone\" width=\"385\"]<img class=\"size-full wp-image-26078\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Grubhub.png\" alt=\"Grubhub AAPI Email\" width=\"385\" height=\"1600\" \/> <em>Grubhub also uses its email to encourage donations to support AAPI-owned restaurants affected by the pandemic. Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/85c4b3fe-237c-11db-fed9-90192f74e226\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a><\/em>[\/caption]\r\n\r\n<h4>4. Casetify<\/h4>\r\n<p>Casetify's email, sent after the Atlanta spa shootings, departs from much of the usual brand messaging by promoting its alliance with Stop AAPI Hate. The email contains a sales promotion but notes the company would donate proceeds to the cause.<\/p>\r\n\r\n[caption id=\"attachment_26084\" align=\"alignnone\" width=\"403\"]<img class=\"wp-image-26084 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Casetify.png\" alt=\"Casetify Email Example\" width=\"403\" height=\"1323\" \/> <em>Casetify's email is a good example of balancing the need to generate sales with allying with a cause. Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/c6c9b4c5-a699-f099-56fb-41fc405d8513\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a><\/em>[\/caption]\r\n\r\n<h4>5. Our Place<\/h4>\r\n<p>Asian Americans and Pacific Islanders represent a wide range of countries. Cookware manufacturer Our Place highlights Laotian cooking in its email, and the brand regularly features cooks from Black, indigenous and other communities of people of color.<\/p>\r\n\r\n[caption id=\"attachment_26090\" align=\"alignnone\" width=\"432\"]<img class=\"wp-image-26090 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Our-Place.png\" alt=\"Our Place Email Example\" width=\"432\" height=\"1600\" \/> <em>Our Place's message: One pan, many cuisines. Image via <a href=\"https:\/\/www.mailcharts.com\/emails\/5b264337-e28d-25e8-b036-67a9723081f6\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a><\/em>[\/caption]\r\n\r\n<h3>Dear Brands: Allyship Matters More Than Ever<\/h3>\r\n<p>We all have a role to play when it comes to acknowledging injustice, elevating voices and driving for change. Brands and businesses can take action as an ally and support the AAPI community by baking diversity and inclusion in their culture.<\/p>\r\n<p>Here are some more ways to show up as an ally:<\/p>\r\n<h4>1. Proactively learn about discrimination and challenges than AAPIs continue to face.<\/h4>\r\n<p>Read about the struggles of AAPI communities, like why they continue to be minimized. Learn also about the relationship the AAPI community has with the United States.<\/p>\r\n<ul>\r\n\t<li>How the <a href=\"https:\/\/www.npr.org\/sections\/codeswitch\/2017\/04\/19\/524571669\/model-minority-myth-again-used-as-a-racial-wedge-between-asians-and-blacks\" target=\"_blank\" rel=\"noopener\">Model Minority Myth<\/a> continues to perpetuate the conversation around AAPI, despite rising inequities within the community<\/li>\r\n\t<li><a href=\"https:\/\/asiasociety.org\/race-racism\" target=\"_blank\" rel=\"noopener\">Asia Society On Racism<\/a><\/li>\r\n\t<li><a href=\"https:\/\/asianpacificheritage.gov\/\" target=\"_blank\" rel=\"noopener\">Asian Pacific American Heritage Month<\/a><\/li>\r\n<\/ul>\r\n<h4>2. Take action to increase workplace diversity.<\/h4>\r\n<p>Having a diversity of backgrounds at all levels of the company leads to <a href=\"https:\/\/hbr.org\/2016\/11\/why-diverse-teams-are-smarter\" target=\"_blank\" rel=\"noopener\">enhanced innovation and creativity<\/a>, better and more holistic decision-making and problem-solving, and ultimately a stronger and more well-rounded team.<\/p>\r\n<p>At Iterable, we commit to increasing the number of women and underrepresented genders and underrepresented minorities in people manager and individual contributor roles at Iterable to 50% and 20%, respectively, by the end of the year (2021).<\/p>\r\n<h4>3. Build an inclusive culture at work.<\/h4>\r\n<p>Creating a culture of inclusivity empowers your workforce. Affinity Groups, which are employee-created and managed groups of people sharing a common purpose, community or interest, build safe and creative spaces for employees at Iterable.<\/p>\r\n<p>In celebration of AAPI Heritage Month, our Asian and Pacific Islander Affinity Group will be hosting events, sharing resources, and creating additional opportunities for educated discussions.<\/p>\r\n<h4>4. Support your local communities.<\/h4>\r\n<p>Giving back\u2014in time and financial support\u2014is a great way to support a cause. To help AAPI communities build strength and resilience, find ways to support them. Here are just a few resources to get started:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/www.gofundme.com\/f\/support-aapi-community-fund\" target=\"_blank\" rel=\"noopener\">AAPI Community Fund<\/a><\/li>\r\n\t<li><a href=\"https:\/\/asianpacificfund.org\/make-an-impact\/covid19-recovery-fund\/\" target=\"_blank\" rel=\"noopener\">Asian Pacific Fund COVID-19 Recovery Fund<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.asianmhc.org\/\" target=\"_blank\" rel=\"noopener\">Asian Mental Health Collective<\/a><\/li>\r\n\t<li><a href=\"https:\/\/www.nqapia.org\/\" target=\"_blank\" rel=\"noopener\">National Queer Asian Pacific Islander Alliance<\/a><\/li>\r\n<\/ul>\r\n<p>Standing up for AAPI communities is not a marketing moment. It's about doing the right thing. And you shouldn\u2019t wait to speak up! Start now to encourage story sharing and community evolution. Spark conversations with your marketing to enable those authentic stories and movements to emerge.<\/p>","post_title":"AAPI Heritage Month: Become an Ally With Email Marketing","post_excerpt":"May is Asian Americans and Pacific Islanders (AAPI) Heritage Month. This post shows the value of diversity while offering tips for creating inclusive messaging and how to be an ally. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"aapi-heritage-month-become-an-ally-with-email-marketing","to_ping":"","pinged":"","post_modified":"2021-05-06 09:45:14","post_modified_gmt":"2021-05-06 16:45:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26065","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 06, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Featured-Image.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"AAPI Heritage Month Featured Image\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Featured-Image.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Featured-Image-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Featured-Image-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/aapi-heritage-month-become-an-ally-with-email-marketing\/"},{"ID":26021,"post_author":"79","post_date":"2021-05-05 09:56:07","post_date_gmt":"2021-05-05 16:56:07","post_content":"<p>Your customer database is the foundation for the work that you do. Whether you\u2019re building cross-channel customer journeys, A\/B testing email messaging, or using AI-based insights to power decisions, you\u2019re likely leveraging customer attributes, insights, and engagement history to power your workflows.<\/p>\r\n<p>Although customer data has become more available, many growth teams still struggle with aspects of data quality management such as data consistency across systems, identity resolution, and data planning, often relying on engineering for support. In fact, <a href=\"https:\/\/hbr.org\/2018\/04\/if-your-data-is-bad-your-machine-learning-tools-are-useless\" target=\"_blank\" rel=\"noopener\">a 2018 Harvard Business Review study<\/a> found that only 3% of surveyed companies had acceptable data quality standards.<\/p>\r\n<p>Growth teams with sound data quality management processes, on the other hand, are able to make data-driven decisions with more confidence and launch campaigns with greater efficiency. This post will walk through why customer data quality matters, the components of customer data quality you should be focusing on, and how a Customer Data Platform (CDP) can help you simplify data quality management.<\/p>\r\n<h3>Why Data Quality Matters<\/h3>\r\n<p>In today\u2019s customer-driven era, personalized customer experiences have become the customers\u2019 expectation. With the releases of Apple\u2019s App Tracking Transparency and legislations such as GDPR\/CCPA, customers have also become more aware of the value they are gaining from exchanging their data for personalized experiences. For marketers, this introduces a challenge \u2014 a mistargeted message can lead customers not only to disengage but also to lose trust in your brand.<\/p>\r\n<p>As customer data is the foundational asset with which you make targeting decisions, a lack of data quality at the start of the data pipeline can result in inaccurate messaging throughout your campaigns. Additionally, if you\u2019re leveraging ML predictive intelligence to drive your targeting, the quality of recommendations generated will only be as good as the customer database that your models are trained on.<\/p>\r\n<p>Even when data quality issues are caught, engineering teams often need to be called upon to remedy errors with one-off transformations, consistency checks across tools, and implementation updates, pulling them away from core development.<\/p>\r\n<p>With a system in place for data quality management, however, you\u2019re able to deliver targeted campaigns faster and with more confidence. For any paid campaigns, the increased targeting accuracy will make your campaigns more cost-efficient.<\/p>\r\n<h3>What does a high-quality customer database look like?<\/h3>\r\n<p>When managing customer data quality, here are a few characteristics to focus on:<\/p>\r\n<h4>Consistency, Accuracy, and Compliance<\/h4>\r\n<p>As customer events, attributes, and insights are collected from different digital touchpoints and cloud feeds, data points are often formatted differently. For example, a tool may be implemented to collect a user\u2019s first name from your iOS app as `firstName`, but implemented to collect the first name from Android as `First_name`. Such inconsistencies can make it difficult to build audience segments and activate campaigns within that tool.<\/p>\r\n<p>To maintain customer data quality, it\u2019s important to ensure that customer data points are implemented consistently across channels.<\/p>\r\n<p>Accuracy and completeness of data is also critical. If the data points attached to each customer profile are not correct or up-to-date, there will be a detrimental impact on downstream campaigns, analysis, and modeling.<\/p>\r\n<p>Furthermore, you need to make sure the data you\u2019ve collected is done so in compliance with all regulations. mParticle and Iterable have tools to help maintain compliance like <a href=\"https:\/\/docs.mparticle.com\/guides\/consent-management\/\" target=\"_blank\" rel=\"noopener\">Consent Management<\/a> and <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360059545771-Release-Notes-April-8-2021-\" target=\"_blank\" rel=\"noopener\">SMS Opt-Out<\/a>, respectively.<\/p>\r\n<h4>Accessibility<\/h4>\r\n<p>Teams across the organization from marketing, product, analytics, engineering, to support, all need to leverage customer data to make decisions. Even the most robust customer database is not worth much if key stakeholders cannot access it when they need to. When access to data is democratized, multiple teams are able to work off the same, high-quality data set, and make strategic decisions.<\/p>\r\n<p>It\u2019s also important that growth teams are enabled to make updates to their data pipeline, such as changing how audiences are built or which events are available in each tool, without having to request engineering support. This data independence allows you to get campaigns to market much faster and allows engineering to stay focused on core development.<\/p>\r\n<h4>Single View of the Customer<\/h4>\r\n<p>Growth teams need insights on customer interests and engagement history to inform strategic decisions. Without cross-channel data unified to single customer profiles, you\u2019re left stitching data across systems and marrying known and anonymous profiles manually\u2014a laboursome and inefficient process.<\/p>\r\n<p>Often, teams struggle to build high-quality customer profiles for two reasons: data is inaccessible or exists in silos across various systems, and\/or events and key actions such as cart abandonment can't be reconciled to individual user profiles.<\/p>\r\n<p>To activate your customer data for marketing initiatives and support compliance with GDPR and CCPA, it\u2019s important to have a system in place that allows you to unify cross-channel data to single customer profiles, control how known and anonymous profiles are merged, and enrich those profiles with engagement events.<\/p>\r\n<p>Using mParticle\u2019s <a href=\"https:\/\/docs.mparticle.com\/guides\/idsync\/introduction\" target=\"_blank\" rel=\"noopener\">IDSync<\/a> in conjunction with Iterable\u2019s nested data structure and <a href=\"https:\/\/iterable.com\/blog\/build-perfect-audience-user-segmentation\/\" target=\"_blank\" rel=\"noopener\">segmentation capabilities<\/a> keeps your customer profiles organized for greater impact in your personalization strategies.<\/p>\r\n<h4>Data Schema Validation<\/h4>\r\n<p>As your customer data set grows in complexity (more events, more channels), it can be extremely difficult to catch mis-logged events as they\u2019re collected in real time. Although your team may have established a data plan that catalogs the data points you are expecting to collect, data can easily be implemented inconsistently across channels or \u2018fat-fingered\u2019 when being logged.<\/p>\r\n<p>Simplify data quality management by having a monitoring system, like mParticle\u2019s <a href=\"https:\/\/www.mparticle.com\/platform\/detail\/data-master\" target=\"_blank\" rel=\"noopener\">Data Master<\/a>, in place that enables you to flag data plan violations as your data is collected. As errors arise, you\u2019ll be able to inspect the issue and work with your engineers to get it resolved.<\/p>\r\n<h3>Connecting With Iterable<\/h3>\r\n<p>For any customer-first organization, the point of collecting data is using it to deliver better customer experiences. While the systems used to ingest and validate customer data are critical, equally important are the tools used to activate that data and deliver engaging experiences.<\/p>\r\n<p>mParticle\u2019s Event and Audience integrations with Iterable enable you to send high-quality customer data to Iterable via a user-friendly connection, where it can then be used to power personalized experiences across channels. Additionally, mParticle\u2019s Iterable Feed integration allows you to forward engagement events across email, in-app message, sms, and push channels from Iterable back into mParticle, where they\u2019re tied to centralized mParticle customer profiles to keep your data consistent, organized, and actionable.<\/p>\r\n<p>The limiting factor of any data-driven campaign will be the quality of data used to power that campaign. With mParticle and Iterable, you\u2019re able to automate data quality protection, control how data is forwarded to Iterable without developer support, and use your data to deliver better experiences to your customers.<\/p>\r\n<p><em>For more, dive deeper into the <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/206352466-Integrating-with-mParticle\" target=\"_blank\" rel=\"noopener\">Iterable and mParticle integration<\/a>.<\/em><\/p>","post_title":"The Value of Prioritizing Customer Data Quality","post_excerpt":"This post will walk through why customer data quality matters, the components to focus on, and how a CDP helps you simplify data management.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"value-of-prioritizing-customer-data-quality","to_ping":"","pinged":"","post_modified":"2021-05-05 09:56:07","post_modified_gmt":"2021-05-05 16:56:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=26021","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 05, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/prioritizing-customer-data.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"prioritizing customer data quality\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/prioritizing-customer-data.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/prioritizing-customer-data-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/prioritizing-customer-data-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/value-of-prioritizing-customer-data-quality\/"},{"ID":25955,"post_author":"79","post_date":"2021-05-04 10:18:52","post_date_gmt":"2021-05-04 17:18:52","post_content":"<p>It\u2019s safe to say that marketing today looks quite different than it has in the past\u2014or even just a year ago. Technological advancements and market changes have created a more connected and knowledgeable customer\u2014one that desires to be seen and heard by the brands they love.<\/p>\r\n<p>Customers increasingly expect brands to understand them as humans and deliver individualized, empathetic experiences in relation to their lifestyles and preferences. Brands that are able to convey genuine human connections and empathy across their digital messaging will be the ones who retain customers, gain new ones and turn them all into brand advocates.<\/p>\r\n<p>Simply put, providing human-centered customer experiences is the key to connecting with your customers and understanding them as individuals. One of the quickest ways to do just that is Brand Affinity\u2122, our <a href=\"https:\/\/iterable.com\/blog\/introducing-brand-affinity\/\" target=\"_blank\" rel=\"noopener\">intelligent personalization solution powered by Iterable AI<\/a>.<\/p>\r\n<p>Brand Affinity helps marketers understand their customers beyond their discrete actions and tune into their customers\u2019 feelings. It gives you a holistic look at engagement across all of your messaging and calculates a score that indicates how likely each contact is to interact with future marketing messages. We then pipe the data through our AI and label each of your customers with either a loyal, positive, neutral, negative or unscored based on how engaged they are with your brand\u2019s messaging.<\/p>\r\n<p>Understanding sentiment can be challenging, but with Brand Affinity it becomes exponentially easier. We\u2019ve compiled a few examples below of how you can leverage Brand Affinity to intelligently translate customer engagement across channels into deeper, more meaningful connections with your customers.<\/p>\r\n<h3>Leveraging Brand Affinity for a Better Customer Experience<\/h3>\r\n<h4>1. Improving Customer Retention and Loyalty<\/h4>\r\n<p>They say <a href=\"https:\/\/technologyadvice.com\/blog\/marketing\/why-retention-is-the-new-acquisition\/\" target=\"_blank\" rel=\"noopener\">customer retention is the new acquisition<\/a>. Brand Affinity is designed to help brands maximize retention with their most loyal customers while mitigating against churn with at-risk users.<\/p>\r\n<p>For example, imagine you're a retailer gearing up for your annual summer sale and looking to send out an exclusive offer to your VIPs as a little something extra to say thank you. Inside Iterable\u2019s <a href=\"https:\/\/iterable.com\/blog\/build-perfect-audience-user-segmentation\/\" target=\"_blank\" rel=\"noopener\">segmentation<\/a> engine, you can build out criteria to generate the precise list you\u2019re looking for. These criteria can be tailored to your needs, but here\u2019s an example of what it could look like:<\/p>\r\n<ul>\r\n\t<li>Customers who are 18 years or older<\/li>\r\n\t<li>Those with an LTV greater than $500<\/li>\r\n\t<li>With a least 1 purchase in the last 180 days<\/li>\r\n\t<li>And with the loyal Brand Affinity label, showing that they\u2019re actively tuned into your regular messaging<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_25956\" align=\"alignnone\" width=\"1067\"]<img class=\"size-full wp-image-25956\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Segmentation_BA_Blog_1.png\" alt=\"Segmentation_BA_Blog_#1\" width=\"1067\" height=\"452\" \/> <em>The Brand Affinity filter allows your segmentation to reach new levels of granularity.<\/em>[\/caption]\r\n\r\n<p>With the Brand Affinity filter, we have added in an extra sentimental layer that intelligently translates customer engagement into a dynamic contact property. Now, this target group is exclusively focused on customers who are regularly engaging with the brand and true advocates. By saving this audience as a dynamic list, you can ensure anyone that meets the criteria at the time of send receives this special offer.<\/p>\r\n<p>Now, let\u2019s say you are a subscription-based company that relies on annual memberships and recurring revenue. Customer retention and mitigating churn are critical for your business to increase customer lifetime value. By leveraging Brand Affinity\u2019s neutral and negative labels, you can zero in on customers who have disengaged with your messaging and are at risk of churn.<\/p>\r\n<p>Using <a href=\"https:\/\/iterable.com\/features\/workflow-studio\/\" target=\"_blank\" rel=\"noopener\">Workflow Studio<\/a>, you can create and automate a monthly triggered workflow to deliver nurture campaigns to re-engage customers using a <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/209619926-Workflow-Filters\" target=\"_blank\" rel=\"noopener\">split node<\/a> with Brand Affinity.<\/p>\r\n\r\n[caption id=\"attachment_25962\" align=\"alignnone\" width=\"605\"]<img class=\"wp-image-25962 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/BA_Blog_Reengagement_Workflow-2.png\" alt=\"Brand Affinity_Blog_Reengagement_Workflow #2\" width=\"605\" height=\"1034\" \/> <em>Segmenting by Brand Affinity labels like \u201cneutral\u201d or \u201cnegative\u201d can be just as valuable for LTV as \u201cloyal\u201d and \u201cpositive.\u201d<\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/iterable.com\/blog\/how-cross-channel-marketing-impacts-ltv-for-retail-customers\/\" target=\"_blank\" rel=\"noopener\">Increasing LTV<\/a> is a key indicator of a successful customer experience. Using Brand Affinity to more closely segment your customers to their sentiment ensures a positive impact on your retention and loyalty metrics.<\/p>\r\n<h4>2. Increasing Transactional Conversions for Mobile<\/h4>\r\n<p>Retaining customers for continued engagement is important and useful, but transactional conversions are\u2014in many cases\u2014the goal. Brand Affinity is also incredibly useful in driving conversions.<\/p>\r\n<p>Let\u2019s say you\u2019re a mobile app services company focused on retaining active customers with the app and driving incremental orders. With a majority of transactions and engagement taking place on mobile devices within your app, you can use Brand Affinity to power intelligent and personalized push messages to increase order rates, lower uninstalls and increase transactional conversions.<\/p>\r\n<p>One way to do this is through an event workflow triggered by a cart abandonment. Using a similar split node to the last use case, you can deliver a timely push message to loyal and positive affinity customers with an incentivized offer, while sending a nurture email to those users who may not be as engaged with your mobile marketing messaging.<\/p>\r\n\r\n[caption id=\"attachment_25968\" align=\"alignnone\" width=\"600\"]<img class=\"size-full wp-image-25968\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/BA_Blog_Cart_Abandonment_Mobile-3.png\" alt=\"BA_Blog_Cart_Abandonment_Mobile\" width=\"600\" height=\"768\" \/> <em>Brand Affinity labels are another way to tailor your messaging, creating a more personalized experience.<\/em>[\/caption]\r\n\r\n<p>In doing so, you are ensuring customers receive relevant messages via the channels that work best for them based on their sentiment and engagement levels.<\/p>\r\n<h4>3. Repairing Deliverability Issues<\/h4>\r\n<p>Nobody wants to end up in the spam folder. At the very least, you want your audience to see your message. In that vein, Brand Affinity can help resolve deliverability and sender reputation issues that cause emails to be blocked or placed in that dreaded spam folder.<\/p>\r\n<p>Maybe you\u2019re a media company that heavily relies on email as a channel to drive revenue and you suddenly see open rates drop for Gmail, which comprises more than 60% of your active email audience.<\/p>\r\n<p>One of the more tried and true tactics to improve deliverability is to focus on your most active and engaged users to boost your positive reputation and help shift the mailbox provider\u2019s sophisticated algorithms perception of your emails.<\/p>\r\n<p>With Brand Affinity, you can create an audience segment for Gmail users who have either a neutral, negative or unscored affinity label and save it as a dynamic list to exclude these users from campaigns where this suppression list is applied.<\/p>\r\n\r\n[caption id=\"attachment_25986\" align=\"alignnone\" width=\"980\"]<img class=\"size-full wp-image-25986\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/Optional-4-GIF-Gmail_Suppress_List_BA_Blog_GIF.gif\" alt=\"(Optional #4 GIF) Gmail_Suppress_List_BA_Blog_GIF\" width=\"980\" height=\"752\" \/> <em>Strategic segmentation such as this can greatly improve your deliverability and reputation, making it easier to retain customers.<\/em>[\/caption]\r\n\r\n<p>By holding out Gmail users who are disengaging with your messaging, you increase the likelihood of improving your positive engagement signals and resolving your Gmail spam issue.<\/p>\r\n<h4>4. Individualizing Campaign Content Experience<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/whitepaper\/personalization-playbook-dynamic-content\/\" target=\"_blank\" rel=\"noopener\">Dynamic content<\/a> is key pillar of personalizing the customer experience. Not all content is relevant for everyone in your database.<\/p>\r\n<p>Since Brand Affinity is used to fill out the user profile, it can be applied anywhere in the Iterable platform that other user profile fields can be used, including personalizing campaign experiences through dynamic content.<\/p>\r\n<p>Imagine you are a travel and hospitality company that focuses on personalizing message content to match customers with experiences. Inside our message builder, you can create different experiences to offer your customers within the same campaign by incorporating affinity labels into conditional logic.<\/p>\r\n<p>In this example below, you could offer an extra 15% off your next booking for loyal and positive customers while creating a fallback offer for all other affinity customers.<\/p>\r\n\r\n[caption id=\"attachment_26001\" align=\"alignnone\" width=\"1000\"]<img class=\"size-full wp-image-26001\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/AC_BA_preview-with-data-5.gif\" alt=\"Brand Affinity_preview with data #5\" width=\"1000\" height=\"564\" \/> <em>Personalization based on sentiment can drive increased conversions and engagement across the spectrum of your audience.<\/em>[\/caption]\r\n\r\n<p>By incorporating Brand Affinity into dynamic content strategies, brands can easily create more personalized customer experiences to deliver the right content based on customer sentiment.<\/p>\r\n<h3>Versatility at Your Fingertips<\/h3>\r\n<p>We want to bring the power of Iterable AI to your fingertips, so we have intentionally designed Brand Affinity to be integrated across the Iterable platform to deliver highly personalized experiences at every stage of the customer journey.<\/p>\r\n<p>The examples above are just the tip of the iceberg. There are <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990191-Brand-Affinity-\" target=\"_blank\" rel=\"noopener\">numerous ways<\/a> to take advantage of Brand Affinity to easily personalize customer experiences at every stage of the lifecycle. It\u2019s only limited by the ways in which sentiment factors into your customer experience strategies!<\/p>\r\n<p><em>If you would like to learn more about Brand Affinity or any of Iterable\u2019s AI products, please contact your Customer Success Manager or visit <a href=\"https:\/\/www.iterable.com\/ai\" target=\"_blank\" rel=\"noopener\">iterable.com\/ai<\/a> for more information and schedule a demo.<\/em><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","post_title":"4 Ways Brand Affinity\u2122 Improves Customer Experience","post_excerpt":"Brand Affinity is the key to a human-centered customer experience. Here are just four ways you can improve your customer personalization.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"4-ways-brand-affinity-improves-customer-experience","to_ping":"","pinged":"","post_modified":"2021-05-04 10:18:52","post_modified_gmt":"2021-05-04 17:18:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=25955","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 04, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/050521_Brand-Affinity-Improves-Customer-Experience_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Brand Affinity use cases\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/050521_Brand-Affinity-Improves-Customer-Experience_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/050521_Brand-Affinity-Improves-Customer-Experience_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/05\/050521_Brand-Affinity-Improves-Customer-Experience_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/4-ways-brand-affinity-improves-customer-experience\/"},{"ID":25942,"post_author":"38","post_date":"2021-04-30 14:04:11","post_date_gmt":"2021-04-30 21:04:11","post_content":"","post_title":"From the Ground Up: Your Guide to Evolving Email Personalization","post_excerpt":"Hear why Blockchain.com is doubling down on their customer experience and applying proven personalization tactics to improve the engagement performance of their email strategy with Iterable.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-the-ground-up-your-guide-to-evolving-email-personalization","to_ping":"","pinged":"","post_modified":"2021-04-30 14:04:11","post_modified_gmt":"2021-04-30 21:04:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25942","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/From-The-Ground-Up-Blockchain_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/From-The-Ground-Up-Blockchain_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/From-The-Ground-Up-Blockchain_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/From-The-Ground-Up-Blockchain_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/from-the-ground-up-your-guide-to-evolving-email-personlization"},{"ID":25934,"post_author":"38","post_date":"2021-04-30 14:00:32","post_date_gmt":"2021-04-30 21:00:32","post_content":"","post_title":"Reforging Relationships: Shifting Focus From Conversions to Conversations","post_excerpt":"Learn why marketers need to shift focus, and not just drive short-term growth or conversions, how to practically drive growth and focus on LTV, and measuring and influencing LTV throughout the customer lifecycle.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"reforging-relationships-shifting-focus-from-conversions-to-conversations","to_ping":"","pinged":"","post_modified":"2021-04-30 14:00:32","post_modified_gmt":"2021-04-30 21:00:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25934","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Reforging-Relationships_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Reforging-Relationships_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Reforging-Relationships_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Reforging-Relationships_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/reforging-relationships-shifting-focus-from-conversions-to-conversations"},{"ID":25926,"post_author":"38","post_date":"2021-04-30 13:58:13","post_date_gmt":"2021-04-30 20:58:13","post_content":"","post_title":"Breaking Down Data Barriers With an Unmatched Mobile Strategy","post_excerpt":"Cars.com shares how they break down device silos to enhance the consumer shopping experience, and turn sessions into conversions.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"breaking-down-data-barriers-with-an-unmatched-mobile-strategy","to_ping":"","pinged":"","post_modified":"2021-04-30 13:58:13","post_modified_gmt":"2021-04-30 20:58:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25926","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Breaking-Down-Data-Barriers_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Breaking-Down-Data-Barriers_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Breaking-Down-Data-Barriers_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Breaking-Down-Data-Barriers_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/breaking-down-data-barriers-with-an-unmatched-mobile-strategy"},{"ID":25918,"post_author":"38","post_date":"2021-04-30 13:56:09","post_date_gmt":"2021-04-30 20:56:09","post_content":"","post_title":"CX, Sleep, Coffee, Repeat: Behind the Scenes of Blue Bottle\u2019s Data Strategy","post_excerpt":"Blue Bottle Coffee shares how they used Segment and Iterable to unify online and in-store data across 90+ locations in the U.S. and Asia. You\u2019ll walk away with a jolt of caffeine on how to power a more cohesive customer experience.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cx-sleep-coffee-repeat-behind-the-scenes-of-blue-bottles-data-strategy","to_ping":"","pinged":"","post_modified":"2021-04-30 13:56:09","post_modified_gmt":"2021-04-30 20:56:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25918","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/CX-Sleep-Repeat_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/CX-Sleep-Repeat_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/CX-Sleep-Repeat_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/CX-Sleep-Repeat_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/cs-sleep-coffee-repeat-behind-the-scenes-of-blue-bottles-data-strategy"},{"ID":25910,"post_author":"38","post_date":"2021-04-30 13:53:58","post_date_gmt":"2021-04-30 20:53:58","post_content":"","post_title":"Delivering a Personalized Experience: 4 Steps You Didn\u2019t Know You Needed to Take","post_excerpt":"DoorDash walks through their four steps to delivering individualized customer experiences. Learn the teams and tools required to achieve world-class personalization, and get actionable steps to personalize touchpoints across email, push and more.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"delivering-a-personalized-experience-4-steps-you-didnt-know-you-needed-to-take","to_ping":"","pinged":"","post_modified":"2021-04-30 13:53:58","post_modified_gmt":"2021-04-30 20:53:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25910","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Delivering-a-Personalized-Experience_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Delivering-a-Personalized-Experience_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Delivering-a-Personalized-Experience_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Delivering-a-Personalized-Experience_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/delivering-a-personalized-experience-4-steps-you-didnt-know-you-needed-to-take"},{"ID":25900,"post_author":"38","post_date":"2021-04-30 13:48:45","post_date_gmt":"2021-04-30 20:48:45","post_content":"","post_title":"Experimentation Escapades: How Hipcamp Optimized the Campground Experience","post_excerpt":"Hipcamp dives deep into their experimentation strategy using Iterable and Amplitude. Learn how to optimize messaging workflows to drive customer engagement, and use product analytics to increase lifetime value.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"experimentation-escapades-how-hipcamp-optimized-the-campground-experience","to_ping":"","pinged":"","post_modified":"2021-04-30 13:50:38","post_modified_gmt":"2021-04-30 20:50:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25900","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Experimentation-Escapades_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Experimentation-Escapades_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Experimentation-Escapades_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Experimentation-Escapades_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/experimentation-escapades-how-hipcamp-optimized-the-campground-experience\/"},{"ID":25891,"post_author":"38","post_date":"2021-04-30 13:47:04","post_date_gmt":"2021-04-30 20:47:04","post_content":"","post_title":"Tuned In: How Stitcher Reactivates Lost Listeners","post_excerpt":"Hear how Stitcher optimized its reactivation strategy to recapture listeners and increase monthly average users.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tuned-in-how-stitcher-reactivates-lost-listeners","to_ping":"","pinged":"","post_modified":"2021-04-30 13:47:04","post_modified_gmt":"2021-04-30 20:47:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25891","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Stitcher-Reactivates-Lost-Listeners_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Stitcher-Reactivates-Lost-Listeners_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Stitcher-Reactivates-Lost-Listeners_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Stitcher-Reactivates-Lost-Listeners_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/tuned-in-how-stitcher-reactivates-lost-listeners"},{"ID":25883,"post_author":"38","post_date":"2021-04-30 13:43:40","post_date_gmt":"2021-04-30 20:43:40","post_content":"","post_title":"The Rise of the Digital Native: Adapting Your CX to Consumer Expectations","post_excerpt":"Watch a deep-dive through the consumer trends that you need to know to capture the hearts, and minds, of your audiences today and how they can impact your marketing success.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-rise-of-the-digital-native-adapting-your-cx-to-consumer-expectations","to_ping":"","pinged":"","post_modified":"2021-04-30 13:43:40","post_modified_gmt":"2021-04-30 20:43:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25883","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Rise-of-the-Digital-Native_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Rise-of-the-Digital-Native_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Rise-of-the-Digital-Native_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Rise-of-the-Digital-Native_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/the-rise-of-the-digital-native-adapting-your-cx-to-consumer-expectations"},{"ID":25875,"post_author":"38","post_date":"2021-04-30 13:40:36","post_date_gmt":"2021-04-30 20:40:36","post_content":"","post_title":"Marketing & Product Unite: Unlocking Growth Through Strong Team Alignment","post_excerpt":"In order to unlock growth and deliver value to both customers and investors, the Zoopla team knew they had to modernize their tech stack. Hear how they evaluated new technology partners, and how they\u2019re working to position Zoopla for growth.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-product-unite-unlocking-growth-through-strong-team-alignment","to_ping":"","pinged":"","post_modified":"2021-04-30 13:40:36","post_modified_gmt":"2021-04-30 20:40:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25875","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Marketing-Product-Unite_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Marketing-Product-Unite_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Marketing-Product-Unite_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Marketing-Product-Unite_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/marketing-product-unite-unlocking-growth-through-strong-team-alignment"},{"ID":25861,"post_author":"38","post_date":"2021-04-30 13:29:54","post_date_gmt":"2021-04-30 20:29:54","post_content":"","post_title":"The Authenticity Age: What It Means to Be a Mission-Driven Brand","post_excerpt":"Building an empathetic, cause-oriented connection is at the heart of mission-driven marketing. Beyond simply pursuing a profit, mission-driven brands seek to have an impact on the world around them. Join B-Corp leaders to learn how to balance building a business and making an impact.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-authenticity-age-what-it-means-to-be-a-mission-driven-brand","to_ping":"","pinged":"","post_modified":"2021-04-30 13:33:55","post_modified_gmt":"2021-04-30 20:33:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25861","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/The-Authenticity-Age_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/The-Authenticity-Age_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/The-Authenticity-Age_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/The-Authenticity-Age_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/the-authenticity-age-what-it-means-to-be-a-mission-driven-brand"},{"ID":25851,"post_author":"38","post_date":"2021-04-30 11:29:38","post_date_gmt":"2021-04-30 18:29:38","post_content":"","post_title":"Activate Keynote: Building Human Connection in a Digital World","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"activate-keynote-building-human-connection-in-a-digital-world","to_ping":"","pinged":"","post_modified":"2021-04-30 13:26:10","post_modified_gmt":"2021-04-30 20:26:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?page_id=25851","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Activate Video","pretty_date":"April 30, 2021","terms":[{"term_id":8579,"name":"Activate Video","slug":"activate-video","term_group":0,"term_taxonomy_id":8579,"taxonomy":"resource_type","description":"","parent":1696,"count":11,"filter":"raw","term_order":"0"}],"term_slugs":["activate-video"],"term_names":["Activate Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Building-Human-Connection-in-a-Digital-World_768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Building-Human-Connection-in-a-Digital-World_768x512.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Building-Human-Connection-in-a-Digital-World_768x512-300x200.jpg 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Building-Human-Connection-in-a-Digital-World_768x512-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/_schedule\/keynote-building-human-connection-in-a-digital-world"},{"ID":25732,"post_author":"43","post_date":"2021-04-21 17:48:29","post_date_gmt":"2021-04-22 00:48:29","post_content":"<p>Since 1956, Jersey Mike\u2019s has been serving delicious, made-to-order sub sandwiches to hungry diners. What started as a small, independent shop in Point Pleasant, New Jersey has now grown to nearly 2,000 locations worldwide. As its brick-and-mortar footprint expanded, Jersey Mike's recognized the need to marry its legacy in-store experience to the demands of today's digital-first consumers.<\/p>\r\n<p><span style=\"font-weight: 400;\">Join Kelly McGee, Director of Digital Marketing, as she shares how:<\/span><\/p>\r\n<ul>\r\n\t<li>Jersey Mike\u2019s transformed its digital experience to embrace consumer expectation<\/li>\r\n\t<li>The right tech stack laid the foundation for a unified customer experience<\/li>\r\n\t<li>They leverage data to deliver personalized, cross-channel messages that build loyalty<\/li>\r\n<\/ul>","post_title":"Hungry for Transformation: How Jersey Mike\u2019s Created a Unified Customer Experience","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"jersey-mikes-hungry-for-transformation","to_ping":"","pinged":"","post_modified":"2021-06-02 10:56:24","post_modified_gmt":"2021-06-02 17:56:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=25732","menu_order":12,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"April 21, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":51,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/ITE_Hungry-for-Transformation_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/ITE_Hungry-for-Transformation_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/ITE_Hungry-for-Transformation_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/ITE_Hungry-for-Transformation_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/jersey-mikes-hungry-for-transformation\/"},{"ID":25646,"post_author":"79","post_date":"2021-04-21 10:07:22","post_date_gmt":"2021-04-21 17:07:22","post_content":"<p>So you\u2019re ready to upgrade your marketing technology stack? It\u2019s a big undertaking, but one that can be endlessly fruitful, especially if you choose technologies that integrate seamlessly.<\/p>\r\n<p>No matter the onus behind your adventure into a modern martech stack\u2014new resources, scalability, data management, inefficiencies\u2014one thing rings true: you\u2019re making a change for the betterment of your team and business overall.<\/p>\r\n<p>The first step is acknowledging the need. Now you get the fun task of researching the <a href=\"https:\/\/chiefmartec.com\/2020\/04\/marketing-technology-landscape-2020-martech-5000\/\" target=\"_blank\" rel=\"noopener\">thousands of available martech tools<\/a>!<\/p>\r\n<p>Once you\u2019ve established the core needs of your business, you can begin conversations with some of your top choices.<\/p>\r\n<p>We <a href=\"https:\/\/iterable.com\/webinars\/5-truths-kahoot-learned-while-integrating-their-martech-stack\/\" target=\"_blank\" rel=\"noopener\">recently sat down<\/a> with Arnbj\u00f8rn Marklund, Senior Customer Journey Manager at <a href=\"https:\/\/kahoot.com\/\" target=\"_blank\" rel=\"noopener\">Kahoot!<\/a>, and Mike Rhodes, Founding Director at <a href=\"https:\/\/www.consultmyapp.com\/\" target=\"_blank\" rel=\"noopener\">ConsultMyApp<\/a>, to discuss the process of creating an integrated martech stack and the five truths Kahoot! learned along the way.<\/p>\r\n<p>When evaluating technologies for your martech stack, these are five truths you have to address to ensure success.<\/p>\r\n<h3>The 5 Truths for Martech Stack Success<\/h3>\r\n<h4>Truth #1: You need a thorough RFP process<\/h4>\r\n<p>The Request For Proposal (RFP) process is integral to building a martech stack that is seamless, integrated and successful in the near- and long-term.<\/p>\r\n<p>When kicking off the RFP process, make sure you go in armed with the <a href=\"https:\/\/iterable.com\/whitepaper\/how-to-determine-esp-function-from-fiction\/\" target=\"_blank\" rel=\"noopener\">right questions<\/a>. Tailor these questions to your use case too. Which channels are you evaluating for use? What other tools do you have in place that you use regularly and would like to integrate with the new ones?<\/p>\r\n<p>The game-based learning platform Kahoot!, for example, saw massive growth in their app so when evaluating martech platforms, cross-channel capabilities were high on the list of priorities. Further, the ability to integrate with the mobile-specific platforms in place became a deciding factor.<\/p>\r\n<p>The key to the RFP process is recognizing that you have needs now, but these are fluid and will change as you scale. Can the vendor you\u2019re evaluating meet your needs now and grow with you? It\u2019s better to know this answer before diving into a relationship.<\/p>\r\n<h4>Truth #2: Make user stories or business cases part of your RFP<\/h4>\r\n<p>Everyone loves a good story. A story provides context. It adds stakes to actions. In your RFP process, contextualizing your needs in the form of user stories or business cases helps pressure test the compatibility with your goals.<\/p>\r\n<p>In doing so, you\u2019re voicing the \u201cwhy\u201d behind the features and capabilities you\u2019re seeking from your martech stack.<\/p>\r\n<p>When telling the story, you are analyzing if the tool in question would actually work as you\u2019d expect. \u201cYeah we can do that!\u201d is not enough in this situation. Ask the vendor to walk you through how they would achieve that. Not only are you testing the platform\u2019s capabilities, but also the potential partnership you\u2019d have with the vendor\u2014an underrated, oft-overlooked aspect of martech stack success.<\/p>\r\n<h4>Truth #3: Get the integration right<\/h4>\r\n<p>You\u2019ve selected the right technology for your business. Now the implementation and integration process begins. The <a href=\"https:\/\/iterable.com\/whitepaper\/the-growth-marketing-platform-migration-guide\/\" target=\"_blank\" rel=\"noopener\">migration to a new martech stack<\/a> can be daunting, but not if you prepare yourself and your teams beforehand.<\/p>\r\n<p>The integration, in particular, requires cross-functional communication and collaboration internally and externally. Kahoot! scheduled weekly meetings to set goals and align internal resources across the engineering and marketing organizations to make sure everyone was on the same page.<\/p>\r\n<p>ConsultMyApp, experts in mobile marketing, recommends a phased approach, rather than a \u201cbig bang\u201d where you hit a proverbial on-switch and all of the systems light up in unison. Take your time and focus on the process, getting each step right. Few things are more frustrating than having to go back 3-5 steps in the process to fix something that is hindering progress.<\/p>\r\n<p>Get everyone up to speed. Align goals internally and externally. Don\u2019t rush the integration.<\/p>\r\n<h4>Truth #4: Work on quick wins<\/h4>\r\n<p>To paraphrase the old adage, don\u2019t focus on the result, focus on the journey. Upgrading your martech stack has an end goal in mind. You are undoubtedly working towards a level of efficiency that your previous stack could only dream of.<\/p>\r\n<p>That\u2019s awesome! It\u2019s important to work towards that, but also don\u2019t forget the small wins in the process that propel you forward. A good way to look at this is this: by looking at new martech options, you should first look at the basics. Can the new platforms do the basics well in a way that makes them seem...well...basic?<\/p>\r\n<p>A quick win for Kahoot! was getting email campaigns right. They wanted to drive feature awareness and convert free users to paying customers. When vetting new martech, something straightforward like an email campaign helped identify which vendors prioritized ease-of-use.<\/p>\r\n<p>Much like Truth #3, here you also want to take a phased approach. Quick wins do wonders in demonstrating ROI and value.<\/p>\r\n<h4>Truth #5: Get to know your customer success contacts<\/h4>\r\n<p>Truth 5A could really be \u201cyou are not alone\u201d in the martech stack upgrade process. The selection of new technologies does not end once the implementation is complete. There is no handing over of the keys and saying \u201cit\u2019s yours now.\u201d<\/p>\r\n<p>You\u2019re embarking on a new partnership by selecting new martech platforms. Get to know your customer success (CS) contacts. Make sure you are able to collaborate effectively and that these support branches understand your business case inside and out.<\/p>\r\n<p>It\u2019s also a great way to differentiate vendors. Is your CS manager local to your time zone? Is the vendor a large or small organization? The answer could be helpful in understanding the level of support available to you.<\/p>\r\n<p>Don\u2019t be afraid to ask these types of questions to make sure you will be taken care of. With 100% certainty, you will encounter something post-integration that you didn\u2019t think of during the RFP process. It happens. Will your vendor be there to support you?<\/p>\r\n<h3>Finding the Devil in the Details<\/h3>\r\n<p>In the interest of truth, upgrading your martech stack will probably be somewhat stressful. The considerations for your business are vast and the available tools are numerous.<\/p>\r\n<p>But it\u2019s all about your mindset and preparedness. Focus on the five truths above and you will already be well on your way to finding the right tools for you.<\/p>\r\n<p><em>Learn more about these five truths by <a href=\"https:\/\/iterable.com\/webinars\/5-truths-kahoot-learned-while-integrating-their-martech-stack\/\" target=\"_blank\" rel=\"noopener\">watching our webinar<\/a> with Kahoot! and ConsultMyApp, and if you want to learn more about migrating to Iterable, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a>! We'd be happy to discuss the details of upgrading your martech stack.<\/em><\/p>","post_title":"Upgrading Your MarTech Stack: 5 Must-Know Truths From Kahoot!","post_excerpt":"When evaluating technologies for your martech stack, these are five truths you have to address to ensure long-term success.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"upgrading-your-martech-stack-5-must-know-truths-kahoot","to_ping":"","pinged":"","post_modified":"2021-04-21 10:07:22","post_modified_gmt":"2021-04-21 17:07:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=25646","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 21, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Kahoot3.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Upgrading Your MarTech Stack: 5 Must-Know Truths\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Kahoot3.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Kahoot3-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Kahoot3-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/upgrading-your-martech-stack-5-must-know-truths-kahoot\/"},{"ID":25645,"post_author":"79","post_date":"2021-04-20 13:18:49","post_date_gmt":"2021-04-20 20:18:49","post_content":"<p>While having customer data is vital, the challenge for marketers then becomes figuring out how to use it. The right combination of tools in your tech stack allows you to focus on extracting customer insights from the data rather than getting distracted by the process of collecting it.<\/p>\r\n<p>The problem for many marketers then becomes understanding how the data can be contextualized in the customers\u2019 lifecycle. What do these granular data points tell you about the customer as an individual? If your data is spread across platforms that aren\u2019t communicating, the process of bringing it all together can be tedious. By the end, you\u2019re burnt out and can\u2019t bear to look at another spreadsheet.<\/p>\r\n<p>There\u2019s no hard-and-fast \u201cright\u201d method or template to modernize your tech stack, but there are some tools and techniques that can be implemented to help you improve data collection processes to get the most out of your customer data.<\/p>\r\n<h3>The Challenges of an Antiquated Tech Stack in a Growing Business\u00a0<\/h3>\r\n<p>As companies grow, numerous efficiency issues can arise. The goal of creating a consistent, seamless journey for users can become more and more challenging as new tools are introduced, creating new silos of data that sometimes don\u2019t communicate with one another. On top of that, in a time of growth, businesses set even loftier marketing goals to utilize new channels through which they can reach their customers.<\/p>\r\n<p>The combination of rapid growth and siloed communication between tools is often the ultimate catalyst for tech stack modernization.<\/p>\r\n<p>For example, Matt Naturman, Associate Marketing Manager of Lifecycle Marketing at <a href=\"https:\/\/www.care.com\/\" target=\"_blank\" rel=\"noopener\">Care.com<\/a>, a platform for finding quality family care, cited this exact lack of communication as the reason for modernizing Care.com\u2019s tech stack.<\/p>\r\n<p>Matt said that as a result of the siloed communication:<\/p>\r\n<ul>\r\n\t<li>The engineering team was bogged down with uploading data to multiple platforms.<\/li>\r\n\t<li>The marketing team was spending all of their time trying to create cross-channel campaigns without a consistent data source.<\/li>\r\n\t<li>And the analysts were feverishly trying to piece together a 360\u00b0 view of the customer.\u00a0<\/li>\r\n<\/ul>\r\n<p>As brands continue to grow, creating <a href=\"https:\/\/iterable.com\/blog\/lifecycle-mapping-customer-journey\/\" target=\"_blank\" rel=\"noopener\">customer journey maps<\/a> and testing and analyzing data more efficiently becomes increasingly more important. Having the right combination of technologies that communicate effectively becomes crucial to scaling personalized campaigns.<\/p>\r\n<h3>Improving Cross-Channel Efficiency With Iterable and Amplitude<\/h3>\r\n<p>A big factor of the communication breakdown that happens in many stacks is the utilization of multiple channels. Maintaining a seamless customer journey across channels is necessary, but can become difficult when using disparate systems for each channel.\u00a0<\/p>\r\n<p>That\u2019s where Care.com turned to Iterable and Amplitude for help. Paired with <a href=\"https:\/\/amplitude.com\/\" target=\"_blank\" rel=\"noopener\">Amplitude<\/a>, Iterable allows marketing teams to get a user-friendly view of cross-channel campaign performance while understanding each customer at an individual level.\u00a0<\/p>\r\n<p>In essence, Care.com created an information loop. With Amplitude, they set up alerts to know when metrics within a chart perform outside of a designated range. Matt, for example, set up alerts to inform his team when the number of abandoned cart emails sent increased or decreased 10%, compared to the previous day. Using alerts, the team could monitor metrics more quickly and efficiently to garner insights and capture campaign performance.<\/p>\r\n<p>Then, via Iterable, these quick campaign insights can be used in real time for <a href=\"https:\/\/iterable.com\/blog\/roadblocks-successful-ab-testing\/\" target=\"_blank\" rel=\"noopener\">testing across multiple channels<\/a>. Test. Analyze. Test. Analyze. Rinse and repeat.<\/p>\r\n<p>This efficiency kept insights available in real time to gather more detailed data about each customer and trigger personalized communications based on their actions.<\/p>\r\n<h3>Showing Impact Through Data<\/h3>\r\n<p>Thanks to the <a href=\"https:\/\/iterable.com\/partners\/amplitude\/\" target=\"_blank\" rel=\"noopener\">seamless integration between Iterable and Amplitude<\/a>, brands can quickly gain access to a clearer view of how their marketing communications are directly impacting product use.<\/p>\r\n<p>Specifically, with Amplitude\u2019s funnel charts, marketers can see how customers interacted with an email and then, in turn, how those emails performed against KPIs.<\/p>\r\n\r\n[caption id=\"attachment_25618\" align=\"alignnone\" width=\"1528\"]<img class=\"size-full wp-image-25618\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Slide-13-Care-Presentation-Blog.png\" alt=\"Modernized tech stack care.com\" width=\"1528\" height=\"634\" \/> <em>Funnel charts in Amplitude paint a clear picture of the effectiveness of Care.com's marketing messages.<\/em>[\/caption]\r\n\r\n<p>Matt\u2019s team uses Iterable and Amplitude, in tandem, to constantly test and optimize. For example, users often expect follow-up messaging after they abandon their carts. Matt wanted to understand the impact of using multiple channels and sending a <a href=\"https:\/\/iterable.com\/blog\/everything-push-notifications\/\" target=\"_blank\" rel=\"noopener\">push notification<\/a> alongside the abandoned cart email.<\/p>\r\n\r\n[caption id=\"attachment_25612\" align=\"alignnone\" width=\"725\"]<img class=\"size-full wp-image-25612\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-19-at-3.12.54-PM.png\" alt=\"Care.com workflow\" width=\"725\" height=\"722\" \/> <em>Testing the abandoned cart workflow in Iterable demonstrated the benefits of sending early push notifications.<\/em>[\/caption]\r\n\r\n<p>The results of the test showed that sending the push notification earlier in the<a href=\"https:\/\/iterable.com\/blog\/3-ways-turn-abandonment-campaign-head\/\" target=\"_blank\" rel=\"noopener\"> abandoned cart workflow<\/a> resulted in a statistically significant conversion rate.<\/p>\r\n<p>Since the Iterable and Amplitude integration allows for quicker testing and easier access to data and test results, impactful conclusions can be drawn faster. This, ultimately, speeds up customer experience optimization.<\/p>\r\n<h3>A Tech Stack That Strives for Efficiency<\/h3>\r\n<p>Tech stack modernization gives brands the ability to test quickly, giving your team more time to analyze the data and understand the users as individuals. Like we said at the top, there is no template for the best way to do this, but the best place to start is by identifying efficiency gaps.<\/p>\r\n<p>Where is data slipping through the cracks? What sort of visibility is lacking when analyzing your customer journey?<\/p>\r\n<p>Iterable and Amplitude work together for companies like Care.com to enable that visibility into data to allow for customized alerts, cross-channel testing, quick insights and more\u2014all with the added benefit of more quickly implementing changes for an optimized marketing strategy.<\/p>\r\n<p>Consumers are increasingly expecting a unified customer experience. Having the right tech stack in place opens the door for new personalization opportunities, which is better for you and your customers.<\/p>\r\n<p><em>To get the full story and see more experiments Matt was able to run with Iterable + Amplitude, <a href=\"https:\/\/iterable.com\/webinars\/care-com-tech-stack-powers-smarter-campaigns\/\" target=\"_blank\" rel=\"noopener\">watch the webinar<\/a>.<\/em><\/p>","post_title":"How and Why Care.com Modernized Their Tech Stack","post_excerpt":"There\u2019s no \u201cright\u201d way to modernize your tech stack, but there are some tools and techniques you can implement to get the most out of your data.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-and-why-care-modernized-tech-stack","to_ping":"","pinged":"","post_modified":"2021-04-20 13:23:02","post_modified_gmt":"2021-04-20 20:23:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=25645","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 20, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Care3.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"How and Why Care.com Modernized Their Tech Stack\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Care3.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Care3-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Care3-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/how-and-why-care-modernized-tech-stack\/"},{"ID":25433,"post_author":"74","post_date":"2021-04-19 03:58:58","post_date_gmt":"2021-04-19 10:58:58","post_content":"<p>Experiences are tied to memories. Good or bad, you remember how an experience makes you feel. For the customer experience, this memory can make or break the customer\u2019s decision whether to interact with your brand again.<\/p>\r\n<p>The truth is in the pudding with research showing that brands with better customer experience see 5.7 X more revenue than competitors with weaker customer experience.<\/p>\r\n<p>Join our on-demand fireside chat with Holistic Email Marketing, Gap Clothing &amp; Caleres where they dive into how to enhance your customer experience.<\/p>\r\n<p><strong>Join us and learn:<\/strong><\/p>\r\n<ul>\r\n\t<li>The role AI plays in transforming your customer experience<\/li>\r\n\t<li>How to build trust with your customers to grow your business<\/li>\r\n\t<li>Real examples that you can incorporate into your strategy today!<\/li>\r\n<\/ul>","post_title":"How to Enhance the Customer Experience","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-enhance-the-customer-experience","to_ping":"","pinged":"","post_modified":"2021-04-23 10:33:20","post_modified_gmt":"2021-04-23 17:33:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=25433","menu_order":14,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"April 19, 2021","terms":[{"term_id":8523,"name":"DBM Campaign","slug":"dbm-campaign","term_group":0,"term_taxonomy_id":8523,"taxonomy":"resource_type","description":"","parent":0,"count":10,"filter":"raw","term_order":"0"},{"term_id":8561,"name":"Dreamers","slug":"dreamers","term_group":0,"term_taxonomy_id":8561,"taxonomy":"resource_type","description":"","parent":8523,"count":3,"filter":"raw","term_order":"0"},{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":51,"filter":"raw","term_order":"5"}],"term_slugs":["dbm-campaign","dreamers","webinar"],"term_names":["DBM Campaign","Dreamers","Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/S02E05-768x512-3-2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/S02E05-768x512-3-2.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/S02E05-768x512-3-2-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/S02E05-768x512-3-2-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/how-to-enhance-the-customer-experience\/"},{"ID":25506,"post_author":"79","post_date":"2021-04-15 13:22:16","post_date_gmt":"2021-04-15 20:22:16","post_content":"<p>Traditionally, <a href=\"https:\/\/iterable.com\/blog\/everything-retail-marketing\/\" target=\"_blank\" rel=\"noopener\">retail marketing<\/a> relied in no small part on transactional volume. Businesses aimed to increase volume with a \u201cquantity, not quality\u201d mentality. Nowadays, quality customers\u2014aka repeat purchasers\u2014have a huge impact on a company\u2019s bottom line.<\/p>\r\n<p>The current focus is how much value the customer provides to the brand for the duration of their entire relationship with the brand, also known as the <a href=\"https:\/\/iterable.com\/blog\/the-secret-to-customer-lifetime-value-rfm\/\" target=\"_blank\" rel=\"noopener\">customer lifetime value (LTV)<\/a>.<\/p>\r\n<p>Alongside the shift towards understanding the individual customer, there have been strides towards a digital transformation. Brands are supplementing their traditional marketing channels with digital marketing channels and, with this cross-channel strategy, creating a more holistic view of each customer\u2019s behavior and preferences.<\/p>\r\n<p>Prioritizing the customer as an individual and incorporating a cross-channel marketing approach can have a major impact on a customer\u2019s LTV. How? Let\u2019s get into it.<\/p>\r\n<h3>Reach Customers Where They Are<\/h3>\r\n<p>There can be unique business uses for each of the different marketing channels but the key is understanding how your customer, as an individual, uses each channel. Communicating with your customers in a way that they\u2019re comfortable with is crucial to optimizing your strategy and, in turn, can increase customers\u2019 LTV.<\/p>\r\n<h4>Marketing Channels<\/h4>\r\n<p>Here\u2019s a quick refresher on some of the channels available to marketers to increase LTV:<\/p>\r\n<ul>\r\n\t<li><strong>Email:<\/strong> Often <a href=\"https:\/\/iterable.com\/blog\/ready-restart-email-marketing-operations\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> takes the form of welcome campaigns, abandoned cart emails, and other promotional campaigns. With a consistently high ROI, email communication is an important tool for any marketing team.<\/li>\r\n\t<li><strong>Push Notifications:<\/strong> On both mobile and web, <a href=\"https:\/\/iterable.com\/blog\/everything-push-notifications\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a> are compiled into a notification center. On top of that, these notifications are separate from the often over-populated email inbox\u2014they stand out.<\/li>\r\n\t<li><strong>SMS:<\/strong> <a href=\"https:\/\/iterable.com\/blog\/eye-opening-mobile-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">SMS messaging<\/a> allows you to send marketing messages directly to customers. Instead of inundating them with promos and coupons, this channel can be adapted to be more conversational and personal, like a text exchange with a friend.<\/li>\r\n\t<li><strong>In-App:<\/strong> <a href=\"https:\/\/iterable.com\/blog\/4-mobile-marketing-channels\/\" target=\"_blank\" rel=\"noopener\">In-app messaging<\/a> is a direct line of communication with users who are already in your app. If the customers are browsing in an app, <a href=\"https:\/\/iterable.com\/customers\/uphabit\" target=\"_blank\" rel=\"noopener\">meet them where they are<\/a> and connect with them via in-app messages to guide them through their shopping journey.<\/li>\r\n\t<li><strong>Mobile Inbox:<\/strong> A <a href=\"https:\/\/iterable.com\/blog\/introducing-mobile-inbox\/\" target=\"_blank\" rel=\"noopener\">mobile inbox<\/a> is almost like an email inbox except that it lives within your mobile app. While in-app messaging is good for \u201cact now\u201d messaging, your mobile inbox can be used to store non-urgent, but helpful information for customers as they navigate your app.<\/li>\r\n\t<li><strong>Direct Mail:<\/strong> <a href=\"https:\/\/iterable.com\/blog\/5-reasons-direct-mail-marketing-budget\/\" target=\"_blank\" rel=\"noopener\">Direct mail<\/a> represents the physical marketing assets you send directly to customers\u2019 homes. These often incorporate promo codes or coupons to engage customers. There is an emotional aspect to direct mail as well\u2014 people get excited about opening their mail.<\/li>\r\n<\/ul>\r\n<p>Remember: just because each channel has traditionally been used for a specific purpose, doesn\u2019t mean they can\u2019t be used in new ways to best fit the customers\u2019 needs. Bloomingdale\u2019s, for example, uses push notifications for their mobile welcome campaign. Since this campaign was related to a download of the Bloomingdale's app, a push notification made more sense than email.<\/p>\r\n\r\n[caption id=\"attachment_25507\" align=\"alignnone\" width=\"1096\"]<img class=\"wp-image-25507 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-9.20.12-AM.png\" alt=\"bloomingdale's cross-channel messaging\" width=\"1096\" height=\"286\" \/> <em>Sending an app welcome campaign via push notifications creates a seamless customer experience.<\/em>[\/caption]\r\n\r\n<p>A cross-channel approach like this takes user behavior into account to better understand where they are most active with your brand and, therefore, can positively impact LTV. Once you establish how you\u2019ll be connecting with your customers, the next step is to figure out what you\u2019re going to do with this opportunity now that you have their attention.<\/p>\r\n<h3>Collect Data Through Customer Interactions<\/h3>\r\n<p>Whenever a customer interacts with your brand, it\u2019s a chance for additional data collection.<\/p>\r\n<p>Cross-channel data collection gives you the opportunity to replicate the in-store experience for your customer. But, instead of one salesperson in-store asking questions, think of this as the collaboration of a panel of salespeople, each one contributing different information to paint a more complete picture of your customer.<\/p>\r\n<p>For example, if you know a customer bought a green dress in-store, you could send them an email featuring other items that pair well with that exact dress. Then, if they click on the shoes you featured, you know the customer may be interested in buying shoes and you can send them a push notification promoting the newest shoe collection.<\/p>\r\n<p>Through cross-channel marketing, you have the ability to constantly collect data to gain visibility into not only what your customer buys, but how they shop. Being attuned to your customers\u2019 interests and wants ensures that a single transaction isn\u2019t the end of the road for your relationship with the customer.<\/p>\r\n<p>With multiple streams of data collection, there\u2019s always a jumping off point to go somewhere new with an existing customer to increase their LTV.<\/p>\r\n<h3>Personalize Messaging to Create Brand Stickiness<\/h3>\r\n<p>Now that you can reach your customers where they are and you\u2019ve begun collecting the data, it\u2019s easier to create <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/05\/27\/marketers-need-to-optimize-across-not-within-channels\/?sh=2af0ed56c9d4\" target=\"_blank\" rel=\"noopener\">personalized cross-channel messaging<\/a> that engages your customer.<\/p>\r\n<p><a href=\"https:\/\/www.renttherunway.com\/\" target=\"_blank\" rel=\"noopener\">Rent the Runway<\/a>, an online service that provides designer dress and accessory rentals, uses in-app messaging paired with previously collected user data to send an in-app message with a birthday promo code.<\/p>\r\n\r\n[caption id=\"attachment_25513\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-25513\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/IMG_3842.png\" alt=\"Rent the Runway birthday promo\" width=\"1125\" height=\"2436\" \/> <em>Personalized, in-app messaging promotes app engagement and can increase customer LTV.<\/em>[\/caption]\r\n\r\n<p>Rather than sending another email, a retail brand can take advantage of the data they\u2019ve collected via their app or website to create a personalized, succinct and helpful notification for their users.<\/p>\r\n<p>When a customer feels like the brand knows who they are, <a href=\"https:\/\/www.retaildive.com\/spons\/how-relevant-messaging-impacts-customer-retention-and-loyalty\/554962\/#:~:text=According%20to%20the%20data%2C%20marketers,the%20brands%20that%20provide%20it.\" target=\"_blank\" rel=\"noopener\">they\u2019re less likely to churn<\/a>. As Business 2 Community said, \u201c<a href=\"https:\/\/www.business2community.com\/consumer-marketing\/why-the-future-of-retail-starts-and-ends-with-ltv-02397354\" target=\"_blank\" rel=\"noopener\">People do business with people who they know, like and trust.<\/a>\u201d<\/p>\r\n<h3>Increasing Retail Customers\u2019 LTV with Cross-Channel Messaging<\/h3>\r\n<p>According to Harvard Business review, \u201c<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noopener\">Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.<\/a>\u201d Increasing LTV matters.<\/p>\r\n<p>Retail brands should strive to nourish their existing customer relationships in order to create genuine connections and ensure their customers continue to make purchases. Quality over quantity.<\/p>\r\n<p>With the right tools in place, retail marketers can connect with their existing customers where they are, collecting vast amounts of customer data and using that data to create personalized messaging.<\/p>\r\n<p><em>To see how Iterable can improve your cross-channel customer experience for greater LTV, take a look at our recent <a href=\"https:\/\/iterable.com\/activate\/_schedule\/breaking-down-data-barriers-with-an-unmatched-mobile-strategy\/\" target=\"_blank\" rel=\"noopener\">Activate Live session from Cars.com<\/a>.<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"How Cross-Channel Marketing Impacts LTV for Retail Customers","post_excerpt":"Prioritizing the customer as an individual and incorporating a cross-channel marketing approach can have a major impact on a customer\u2019s LTV. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-cross-channel-marketing-impacts-ltv-for-retail-customers","to_ping":"","pinged":"","post_modified":"2021-04-15 13:22:16","post_modified_gmt":"2021-04-15 20:22:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=25506","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 15, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/1200191514814472.h6HjsS5bAtP3VSG8ClAx_height640.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Increasing Retail Customer LTV\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/1200191514814472.h6HjsS5bAtP3VSG8ClAx_height640.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/1200191514814472.h6HjsS5bAtP3VSG8ClAx_height640-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/1200191514814472.h6HjsS5bAtP3VSG8ClAx_height640-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/how-cross-channel-marketing-impacts-ltv-for-retail-customers\/"},{"ID":25462,"post_author":"79","post_date":"2021-04-14 11:05:38","post_date_gmt":"2021-04-14 18:05:38","post_content":"<p>With much of the world unable to shop in-store like it used to, <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever#\" target=\"_blank\" rel=\"noopener\">brands were forced to adapt<\/a> over the past year and the old adage held true: necessity breeds invention. Out of the necessity to go digital, many brands are looking at app development to enhance their customer experience.<\/p>\r\n<p>And, with the increased interest, app development has evolved.<\/p>\r\n<p>As part of <a href=\"https:\/\/apppromotionsummit.com\/london\/\" target=\"_blank\" rel=\"noopener\">App Promotion Summit\u2019s APS London (WFH)<\/a>, Iterable\u2019s Senior Director of Customer Success, Eloise Shuttleworth had the opportunity to chat with experts in the field to get their insights on how app development and app engagement have changed over the past year.<\/p>\r\n<p>The panel included Lea Samrani, Product Lead at <a href=\"https:\/\/uptime.app\/\" target=\"_blank\" rel=\"noopener\">Uptime<\/a>, a quick-learning platform; Amrick Chauhan, Lead Product Manager at <a href=\"https:\/\/www.which.co.uk\/\" target=\"_blank\" rel=\"noopener\">Which?<\/a>, a consumer information non-profit; and Jasper Law, Senior Product Manager at <a href=\"https:\/\/www.moonpig.com\/\" target=\"_blank\" rel=\"noopener\">Moonpig<\/a>, a personalized greeting card company.<\/p>\r\n\r\n[caption id=\"attachment_25484\" align=\"alignnone\" width=\"1874\"]<img class=\"size-full wp-image-25484\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-26-at-2.26.05-PM.png\" alt=\"panel for app development takeaways\" width=\"1874\" height=\"1060\" \/> <em>Eloise Shuttleworth (top left), Lea Samrani (top right), Amrick Chauhan (bottom left) and Jasper Law (bottom right).<\/em>[\/caption]\r\n\r\n<p>Here are some of the key takeaways from their conversation.<\/p>\r\n<h3>Why Have an App?\u00a0<\/h3>\r\n<p>Apps can create a unique customer experience compared to a mobile or desktop site. Not only is communication through apps different, but the way customers interact with apps is vastly different from how they interact with a website.<\/p>\r\n<h4>1. Push notifications can \u201ccut through the noise of emails.\u201d<\/h4>\r\n<p>In addition to separating your brand from the overwhelming tidal wave of emails customers receive, Jasper also mentioned that <a href=\"https:\/\/iterable.com\/blog\/everything-push-notifications\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a> should serve a purpose.<\/p>\r\n<p>Moonpig sends customers push notifications about upcoming family members\u2019 birthdays. These push notifications are personalized and directly tied to Moonpig\u2019s product, allowing users to go from the push into the app to buy a card.<\/p>\r\n<p>It never hurts to get on grandma\u2019s good side.<\/p>\r\n\r\n[caption id=\"attachment_25490\" align=\"aligncenter\" width=\"300\"]<img class=\"wp-image-25490 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Moonpig.jpeg\" alt=\"personalized message for app engagement\" width=\"300\" height=\"649\" \/> <em>Adding a personal touch improves the experience. Source: <a href=\"https:\/\/apps.apple.com\/gb\/app\/moonpig-shop-cards-gifts\/id393730279\" target=\"_blank\" rel=\"noopener\">apps.apple.com<\/a>.<\/em>[\/caption]\r\n\r\n<h4>2. You can engage with users differently on an app versus a mobile site.\u00a0<\/h4>\r\n<p>Amrick pointed out one example of this: hardware integrations. An app can seamlessly use the phone\u2019s camera to scan products or take photos, providing an additional layer of value to the consumer. Little changes like these can take the experience up a notch.<\/p>\r\n<h4>3. Having an app on the users\u2019 home screens creates a deeper relationship with consumers.\u00a0<\/h4>\r\n<p>Amrick also mentioned that because <a href=\"https:\/\/www.inc.com\/john-brandon\/these-updated-stats-about-how-often-we-use-our-phones-will-humble-you.html\" target=\"_blank\" rel=\"noopener\">the average person unlocks their phone up to 150 times a day<\/a>, having your brand\u2019s logo on users\u2019 home screens can prime them and create brand familiarity. Customers are more likely to use your brand in the future because they recognize your logo.<\/p>\r\n<p>Push notifications can set your brand apart through personalization and overall experience. While customers are used to getting emails, having helpful push notifications tailored to their experience creates a bond between your brand and your app users.<\/p>\r\n<h3>Acquisition vs. Retention: Which Is the Focus for App Development?\u00a0<\/h3>\r\n<p>Acquiring new app users can be costly, especially since prompting a download can be challenging. However, for app development specifically, focusing on retention can help compensate for that initial acquisition cost.<\/p>\r\n<h4>1. There\u2019s no point in acquiring users if people don\u2019t stay on the app.<\/h4>\r\n<p>If you're not creating an experience that has customers engaged in the app\u2014which for Uptime is synonymous with their product\u2014why would you continue to invest in bringing new people into that environment? \u201cRetention is a latent indicator of success,\u201d said Lea. Identify your app\u2019s value drivers and push those to the forefront to maintain engagement.<\/p>\r\n<h4>2. Defined early metrics determine what will trigger future retention.<\/h4>\r\n<p>For Uptime, that metric is completing a \u201chack.\u201d A hack is a five-minute story to help a member easily understand a topic. Lea\u2019s team learned that if customers complete a hack their retention rate is much higher because they're experiencing the full product as it\u2019s meant to be experienced. Understanding which interactions with your app lead to further engagement is step one to increasing retention.<\/p>\r\n<p>Retention efforts focus on the user\u2019s <a href=\"https:\/\/iterable.com\/blog\/the-secret-to-customer-lifetime-value-rfm\/\" target=\"_blank\" rel=\"noopener\">lifetime value (LTV)<\/a>. Once users have the app on their phone, the priority is keeping them engaged via individualized communication and experiences. Getting a new user to download the app isn\u2019t the finish line\u2014it\u2019s the starting line.<\/p>\r\n<h3>Is There Value in Gamifying Your App?<\/h3>\r\n<p>Gamification can be helpful when it comes to getting your users to engage with your app. With that said, it has to make sense for the ways in which users move through your app and brand experience.<\/p>\r\n<h4>1. It\u2019s less about gamifying the app and \u201cmore about creating a rewarding experience.\u201d<\/h4>\r\n<p>With Uptime, for example, the goal is to reward people for learning something. Gamifying for gamification\u2019s sake is unnecessary if it doesn\u2019t add value to the user\u2019s experience.<\/p>\r\n<h4><strong>2. There\u2019s value in creating an emotional experience.<\/strong><\/h4>\r\n<p>Jasper pointed out that there\u2019s so much delight and playfulness in mobile games, but e-commerce can often be so boring.<\/p>\r\n<p>So at Moonpig, they added confetti to the purchase confirmation page. Jasper noted this could be seen as \u201cnaff\u201d (a.k.a. tacky or unfashionable for us non-Brits), but it adds something to the user's experience and creates an emotional response.<\/p>\r\n<p>Eliciting emotion creates a connection with your users. With gamification, customers may become proud of themselves when they achieve a task or happy when they see confetti after making a purchase. The emotion tied to gamification is a driving force behind app engagement.<\/p>\r\n<h3>How Can A Personalized Customer Experience Influence App Success?\u00a0<\/h3>\r\n<p>A personalized customer experience is all about understanding each user as an individual and piecing together a 360\u00b0 view for every one of them. If a shopper is using your app, the app is part of their overall experience.\u00a0<\/p>\r\n<h4>1. Personalization is the number one priority.<\/h4>\r\n<p>Moonpig has the ability to customize the user experience based on the vast amount of customer data it\u2019s collected over the past 20 years.<\/p>\r\n<p>However, Jasper said the focus right now is simply personalizing the app experience based on what the customer did during their last session. Because apps are often used in multiple, short sessions, Moonpig\u2019s goal is \u201cconnecting multiple, snackable sessions.\u201d Just because you have the data, doesn\u2019t mean it will all be useful as you iterate through different strategies.<\/p>\r\n<h4>2. Gathering data and then dissecting it to understand what it\u2019s telling you about the customer journey is key.<\/h4>\r\n<p>Jasper said, \u201cWe know that returning customers tend to take a bit longer than new customers...I think [returning customers] are browsing more, maybe a new customer comes to us because they\u2019re like, \u2018Oh crap! I need to get a card instantly.\u2019\u201d<\/p>\r\n<h4>3. Focus on finding a balance between quick wins and bigger undertakings to tailor your app to what your customers really need.<\/h4>\r\n<p>Customer feedback will likely result in finding bugs and product suggestions. Not only that, customer feedback can provide a wealth of insights into what your customers are looking for from your product or the overall experience. Amrick recommends organizing different types of customer feedback by priority to avoid being overwhelmed while still making strides towards personalization.<\/p>\r\n<p>The customer journey is specific to your brand and how your customers interact with your brand. Collecting data is a helpful first step, but the key to creating a personalized experience is understanding what to do with that data.<\/p>\r\n<h3>How App Development Enhances the Personalized Experience<\/h3>\r\n<p>In the past year, brands have accelerated their digital transformation and, as a result, we\u2019re seeing digital channels becoming crucial parts of the customer journey. To deliver a more <a href=\"https:\/\/iterable.com\/blog\/personalization-art-science\/\" target=\"_blank\" rel=\"noopener\">personalized experience<\/a>, brands need to compile a holistic view of their customers as they interact with the brand at different touchpoints.<\/p>\r\n<p>True personalization requires cross-channel marketing to meet users where they are and deliver a seamless experience.<\/p>\r\n<p>With apps allowing for a unique way of communicating with users, the right app development can create a long-lasting connection between the consumer and the brand.<\/p>\r\n<p><em>Looking to watch the full session? <a href=\"https:\/\/iterable.com\/webinars\/developing-a-great-app-product\/\" target=\"_blank\" rel=\"noopener\">Check it out.<\/a><\/em><\/p>","post_title":"App Development Takeaways From APS London","post_excerpt":"Many brands are looking at app development to enhance their customer experience. With the increased interest, app development has evolved.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"app-development-takeaways-from-aps-london","to_ping":"","pinged":"","post_modified":"2021-04-14 11:05:38","post_modified_gmt":"2021-04-14 18:05:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=25462","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 14, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":171,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"427\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/1200191514814467.zxoLUsVsxbJ7nV6FBI5R_height640.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"APS app development recap\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/1200191514814467.zxoLUsVsxbJ7nV6FBI5R_height640.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/1200191514814467.zxoLUsVsxbJ7nV6FBI5R_height640-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/1200191514814467.zxoLUsVsxbJ7nV6FBI5R_height640-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/app-development-takeaways-from-aps-london\/"},{"ID":25339,"post_author":"79","post_date":"2021-04-08 08:11:27","post_date_gmt":"2021-04-08 15:11:27","post_content":"<p>On April 7, we hosted our second all-digital <a href=\"http:\/\/www.prweb.com\/releases\/iterable_redefines_personalized_customer_experiences_at_activate_live\/prweb17847579.htm\" target=\"_blank\" rel=\"noopener\">Activate Live conference<\/a>, where the Dreamers, Builders, and Makers of the world\u2019s best customer experiences came together for a gathering of ideas and insights.<\/p>\r\n<p>After avoiding crowds and missing out on vacations for over a year, attendees took a trip with us to Activate Island, an interactive experience making networking as easy as if we were all in person.<\/p>\r\n\r\n[caption id=\"attachment_25343\" align=\"alignnone\" width=\"1326\"]<img class=\"size-full wp-image-25343\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-05-at-9.29.17-AM.png\" alt=\"Activate Island\" width=\"1326\" height=\"1170\" \/> <em>Iterable's Activate Island<\/em>[\/caption]\r\n\r\n<p>The day kicked off with our keynote speakers, Bozoma Saint John, CMO at Netflix, and Sara Varni, CMO at <a href=\"https:\/\/iterable.com\/partners\/twilio\/\" target=\"_blank\" rel=\"noopener\">Twilio<\/a>, emphasizing the importance of empathy and adaptability in the midst of the digital transformation brought on by COVID.<\/p>\r\n<p>The stories of impactful marketing continued with Iterable\u2019s co-founder and CEO Justin Zhu and VP of Product Bela Stepanova highlighting the human side of marketing and how new capabilities can help brands stay up-to-date with shifting expectations and regulations.<\/p>\r\n<p>The keynotes were only the tip of the iceberg too! Sessions featuring speakers from DoorDash, Cars.com, Blue Bottle, and more, were split into two tracks: Making a Memorable Experience and The Customer Experience in Practice. Both tracks were designed to bring Dreamers, Builders, and Makers of all varieties (<a href=\"https:\/\/iterable.com\/blog\/dreamer-builder-maker-what-type-of-marketer-are-you\/\" target=\"_blank\" rel=\"noopener\">which one are you?<\/a>) together to learn, collaborate and brainstorm new ways to bring great experiences to their customers.<\/p>\r\n<p>Here, we\u2019ve compiled the top Activate Live takeaways from these sessions to give you a peek. If you weren\u2019t able to join us on the island, feel free to <a href=\"https:\/\/iterable.com\/activate\/recordings-2021\" target=\"_blank\" rel=\"noopener\">watch the recordings<\/a>.<\/p>\r\n<h3>Activate Live Top Takeaways<\/h3>\r\n<h4>Keynotes: A B<b>ird's<\/b>-E<b>ye View<\/b> of the Customer Experience<\/h4>\r\n<ul>\r\n\t<li>Now, with increasing amounts of customer data, brands need to <strong>deliver the right message through the right channel to meet customer expectations<\/strong>. Sara Varni noted that digital roadmaps were accelerated over six years due to COVID. Brands have had to adapt and use customer data in ways they previously thought were years away.<\/li>\r\n\t<li><strong>Make sure your marketing tactics are compliant with regulations.<\/strong> Changes to <a href=\"https:\/\/us.epsilon.com\/resources\/idfa\" target=\"_blank\" rel=\"noopener\">IDFA<\/a>, Apple\u2019s <a href=\"https:\/\/www.forbes.com\/sites\/kateoflahertyuk\/2021\/01\/31\/apples-stunning-ios-14-privacy-move-a-game-changer-for-all-iphone-users\/?sh=45c1a1c37e8d\" target=\"_blank\" rel=\"noopener\">privacy regulations<\/a>, and Google\u2019s <a href=\"https:\/\/www.vox.com\/recode\/2021\/3\/3\/22311460\/google-cookie-ban-search-ads-tracking\" target=\"_blank\" rel=\"noopener\">third-party cookies<\/a> have and will impact the way marketers can interact with their customers. Bela Stepanova highlighted how Iterable\u2019s <a href=\"https:\/\/iterable.com\/blog\/introducing-brand-affinity\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity<\/a>, Campaign Analytics, and SMS Opt-Out disclaimer messaging give marketers deeper insights into what their customers want, while also maintaining compliance.<\/li>\r\n\t<li>True to Iterable's customers and culture, Justin Zhu defined values, impact and empathy as the core pillars of empathetic marketing. Fundamentally, <strong>what matters is the brand\u2019s impact on human lives, our society and nature<\/strong>.<\/li>\r\n<\/ul>\r\n<h4>Track 1: Making A Memorable Experience<\/h4>\r\n<ul>\r\n\t<li><strong>Aim to meet high customer expectations.<\/strong> Iterable\u2019s Sr. Value Consultant, Mike Hotz, pointed out that customer expectations are higher than ever due to COVID. In fact, 50% of customers will <a href=\"https:\/\/iterable.com\/blog\/18-customer-experience-stats-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">switch to a competitor<\/a> after just one bad customer experience. To avoid that outcome, focus your CX strategy on your customer from the outside in, rather than the inside out.<\/li>\r\n\t<li><strong>Create common goals across teams.<\/strong> Common goals will ensure customers have a good experience with your brand and product. Building a mutual understanding of each other\u2019s cultures and processes will also reinforce these goals and establish aligned intent. Adam Knight, <a href=\"https:\/\/iterable.com\/customers\/zoopla\/\" target=\"_blank\" rel=\"noopener\">Zoopla\u2019s<\/a> Director of Engagement, and Chris Frost, Zoopla\u2019s Senior Product Manager, identified clear metrics for success so both teams could share in wins.<\/li>\r\n\