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Teardowns

To stay updated with all new marketing content, latest Iterable blog posts and more, .

 

Blog Post :
Dressed to Isolate: Fashion Retail Marketing Under COVID-19
We analyzed the marketing strategies in the fashion retail industry to identify how their tactics have changed from January to now under COVID-19.
Teardown :
How Dating Apps Have Adapted Under COVID-19
Back in January, we were younger, naive even. Recreational time was revered. A simple walk was seen as just that—simple. Dating, too, was seen with freedom and ease. Today, we…
Teardown :
Wish vs. Kohl's: Whose Marketing Motivates Shoppers?
In this User Engagement Teardown, we look at two leading general merchandise retailers, Wish and Kohl’s, to see how they build customer relationships.
Teardown :
Fast Food Restaurants: Who Serves the Best Marketing Combo Meal?
We recently studied the cross-channel marketing of leading fast food restaurants to see which program prompts a high-value order.
Teardown :
Casual Dining Restaurants: Whose Marketing Menu Is Most Appealing?
See how three leaders in the casual dining space are faring in building personal relationships with their customers.
Teardown :
U.S. Broadcast News: Whose Marketing Earns the Feature Story?
This teardown analyzes the customer engagement strategies of leading U.S. broadcast news affiliates Fox News, CBS News, and NBC News. 
Teardown :
Top U.S. Newspapers: Who Sits Above the Fold?
This teardown analyzes the customer engagement strategies of leading U.S. newspapers The Wall Street Journal, The Washington Post, The New York Times, and USA Today. 
Teardown :
Top U.K. Retailers: Who’s Got the Proper Fit?
For this teardown, we hopped across the pond to check out four leading U.K. retailers.
Teardown :
Apparel Marketing Showdown: Who's Haute, Who's Not
This teardown analyzes the customer engagement strategies of leading fashion retailers Nordstrom and Fashion Nova. 
Teardown :
Top Home Decor Brands: Who Promotes the Superior Interior?
This teardown analyzes the engagement strategies of the most popular home decor companies.
Teardown :
Black Friday and Cyber Monday Showdown: Amazon vs. Walmart
This teardown analyzes the Black Friday and Cyber Monday engagement strategies of Amazon and Walmart.
Teardown :
Top Car Rental Companies: Who Drives the Most Engagement?
This teardown analyzes the engagement strategies of the most popular car rental companies.
Teardown :
Top U.S. Airlines: Whose Marketing Flies First-Class?
This teardown analyzes the engagement strategies of the biggest domestic airlines.
Teardown :
Online Travel Agents: Whose Marketing Wins the Booking Battle?
This teardown analyzes the engagement strategies of the biggest names in online travel booking.
Teardown :
Blue Apron vs. HelloFresh: Whose Marketing Satisfies Customers' Appetites?
This teardown analyzes user engagement strategies of two leading meal kit subscription services.
Teardown :
Expedia vs. Priceline: Whose Marketing Stands Out to Travelers?
In this teardown, we analyze the email and mobile messaging strategies of two travel titans.
Teardown :
Safeway vs. Instacart: Whose Marketing Delivers a Fresher Service?
This teardown evaluates user engagement strategies of two leading grocery delivery businesses.
Teardown :
Marriott vs. Airbnb: Who's the Host With the Most?
In this teardown, we analyze the email and mobile marketing of these two lodging leaders.
Teardown :
AMC Theatres vs. Alamo Drafthouse: Whose Marketing Receives 5 Stars?
This teardown compares the user engagement strategies of two leading movie theater chains.
Teardown :
Uber vs. Lyft: Whose Marketing Wins the Race?
This teardown evaluates user engagement strategies of two competing ride-sharing services.
Teardown :
Who Lands the Job? Indeed vs. AngelList
This teardown evaluates user engagement strategies of two leading job search sites.
Teardown :
Things Are Heating Up: Hillary vs. Trump
With the US presidential race entering the final stretch, things are heating up and we're keeping tabs on all their email outreach.
Teardown :
Dollar Shave Club's Billion Dollar User Engagement
This teardown analyzes Dollar Shave Club's user engagement. The company was recently acquired for $1B.
Teardown :
User Engagement Teardown: Which Coffee Is the Cream of the Crop?
We've analyzed email responses to user engagement from 3 weeks of interaction at Peet's Coffee & Tea, Philz Coffee and Starbucks.
Teardown :
User Engagement Teardown: Poshmark Sends Excellent User Engagement Campaign to New Users
Learn how Poshmark engages millions of shoppers with cross-channel campaigns featuringing blast and triggered emails and mobile push notifications.
Teardown :
User Engagement Teardown: Wanelo Coordinates Growth Marketing Campaigns Across Channels
We investigated Wanelo's user engagement strategy by analyzing 21 days worth of email, mobile pushes, and SMS messages to new users.
Teardown :
User Engagement Teardown: Hillary vs. Trump
This is an analysis of how the Hillary Clinton and Donald Trump presidential campaigns do user engagement.
Teardown :
How Pinterest Does User Engagement
In this User Engagement Teardown we look at Pinterest's approach to engaging millions of active users.
Teardown :
User Engagement Teardown: Vox
We take a look at what Vox doing to engage readers today and offer a few recommendations that could increase engagement.
Teardown :
User Engagement Teardown: Jet.com
We've analyzed the early engagement strategies of Jet.com and share the results in our first feature teardown.