[{"ID":128883,"post_author":"128","post_date":"2024-10-07 04:08:31","post_date_gmt":"2024-10-07 11:08:31","post_content":"","post_title":"How to Determine MarTech Function From Fiction","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-determine-martech-function-from-fiction","to_ping":"","pinged":"","post_modified":"2024-10-09 11:51:30","post_modified_gmt":"2024-10-09 18:51:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=128883","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"October 07, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/how-to-determine-martech-function-from-fiction\/"},{"ID":128907,"post_author":"128","post_date":"2024-10-07 04:05:38","post_date_gmt":"2024-10-07 11:05:38","post_content":"","post_title":"The Growth Marketer\u2019s Guide to Email Metrics","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"email-metrics","to_ping":"","pinged":"","post_modified":"2024-10-08 05:14:10","post_modified_gmt":"2024-10-08 12:14:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=128907","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"October 07, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/email-metrics\/"},{"ID":128891,"post_author":"128","post_date":"2024-10-07 04:02:20","post_date_gmt":"2024-10-07 11:02:20","post_content":"","post_title":"An Intro to Modern Email Service Providers (ESPs)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"an-introduction-to-modern-esps","to_ping":"","pinged":"","post_modified":"2024-10-09 11:02:38","post_modified_gmt":"2024-10-09 18:02:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=128891","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"October 07, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/an-introduction-to-modern-esps\/"},{"ID":128902,"post_author":"128","post_date":"2024-10-07 04:00:32","post_date_gmt":"2024-10-07 11:00:32","post_content":"","post_title":"Cross Channel Benchmark Report","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cross-channel-benchmark-report","to_ping":"","pinged":"","post_modified":"2024-10-07 04:00:32","post_modified_gmt":"2024-10-07 11:00:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=128902","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"October 07, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/cross-channel-benchmark-report\/"},{"ID":128941,"post_author":"97","post_date":"2024-10-03 14:43:45","post_date_gmt":"2024-10-03 21:43:45","post_content":"","post_title":"The CMO Insights Survey","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-cmo-insights-survey","to_ping":"","pinged":"","post_modified":"2024-10-09 14:20:27","post_modified_gmt":"2024-10-09 21:20:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=128941","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"October 03, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/the-cmo-insights-survey\/"},{"ID":128386,"post_author":"127","post_date":"2024-10-01 08:47:29","post_date_gmt":"2024-10-01 15:47:29","post_content":"<p>Modern, data-driven marketing hinges on the ability to deliver highly targeted and personalized messages to specific customer segments. Many organizations aim to send tailored offers, valuable tips, or personalized content to customers who fit specific criteria.<\/p>\r\n<p>However, marketing teams frequently face a frustrating roadblock: they lack the necessary data to accurately identify these cohorts. This leaves them with the difficult choice of sending a broad campaign that risks alienating customers who don\u2019t fit this criteria or skipping the campaign altogether.<\/p>\r\n<p>Though instrumenting the capture and storage of quantitative data can solve some of these problems, executing such instrumentation is no easy, or short-term task. Additionally, qualitative data can often have gaps that prevent the true targeting and segmentation that marketers need.<\/p>\r\n<p>Given these limitations, what steps can marketers take to fill these gaps and create truly personalized marketing experiences?<\/p>\r\n<h3>The Limitations of Quantitative Data<\/h3>\r\n<p><img class=\"alignnone wp-image-128408 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Qualitative-Data-1.png\" alt=\"Depiction of quantative data with icons for a shopping cart, mailbox, mobile phone, and cursor\" width=\"652\" height=\"448\" \/><\/p>\r\n<p>Quantitative data\u2014such as purchase history, website behavior, and demographic details\u2014has long been the backbone of customer profiling. It provides valuable insights into \"what\" customers are doing but often fails to answer the crucial \"why.\"<\/p>\r\n<p>For example, while data might show that a customer purchased a particular product, it doesn't reveal their motivations, preferences, or how they felt about the experience. This lack of context can lead to broad, generic segmentation and impersonal messaging that doesn't fully resonate.<\/p>\r\n<p>Moreover, capturing and managing quantitative data requires significant engineering resources to build and maintain. Marketing teams often depend on these resources to implement data tracking across platforms.<\/p>\r\n<p>However, engineering teams are frequently booked out for long periods with high-priority operational tasks, causing marketing requests to be deprioritized. This can delay or even prevent the data instrumentation needed for more precise targeting.<\/p>\r\n<p>Quantitative data alone can leave gaps when it comes to personalization, as it often lacks the depth needed to understand customer motivations and adapt quickly to their needs. To truly connect with and engage customers, marketers should enhance their data strategies with qualitative insights that provide a more complete picture.<\/p>\r\n<h3>The Power of Qualitative Data<\/h3>\r\n<p><img class=\"alignnone wp-image-128402 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Qualitative-Data-2.png\" alt=\"Depiction of qualitative data, featuring icons for a heart, a brain, a graduation cap, and a text bubble\" width=\"610\" height=\"420\" \/><\/p>\r\n<p>Qualitative data provides valuable insights that quantitative data alone cannot offer. It uncovers deeper customer experiences, revealing specific pain points, desires, and preferences that help refine marketing strategies.<\/p>\r\n<p>One major advantage is its ability to identify emerging trends and customer sentiments not yet captured by numerical data. For instance, customer feedback might highlight new product needs or feature requests, guiding future innovations.<\/p>\r\n<p>Qualitative data also enriches customer personas by adding context beyond demographics. This deeper understanding allows for more precise segmentation and personalized messaging that resonates more effectively with target audiences.<\/p>\r\n<p>Additionally, continuous qualitative feedback supports ongoing campaign improvements. It helps marketers adjust strategies in real-time based on customer reactions, ensuring content remains relevant and engaging.<\/p>\r\n<p>By integrating qualitative insights, marketers can complement quantitative data to create more impactful and personalized marketing strategies, fostering stronger customer relationships and enhancing overall campaign success.<\/p>\r\n<h3>The Challenges of Collecting Qualitative Data<\/h3>\r\n<p>While qualitative data offers profound insights and enhances marketing strategies, collecting it comes with its own set of challenges. One major issue is the cost and effort involved. Methods, such as in-depth interviews, focus groups, and long-form surveys, can require significant resources, including hiring specialized personnel or agencies and managing complex logistics, leading to higher expenses and extended timelines.<\/p>\r\n<p>Additionally, long-form surveys, while valuable for gathering comprehensive insights, often suffer from low response rates and can be quite off-putting for customers. Participants may find lengthy surveys tedious or time-consuming, leading to incomplete or unreliable data. This can skew results and make it harder to draw accurate conclusions from the collected information. Additionally, open-text questions in qualitative data can introduce subjectivity and variability in responses, requiring skilled analysts to carefully interpret and extract meaningful insights.<\/p>\r\n<p>Ensuring the quality and representativeness of qualitative data also poses a challenge. Also, small sample sizes may not capture the full diversity of the customer base, limiting the generalizability of the findings and affecting the overall effectiveness of marketing strategies.<\/p>\r\n<h3>Short-Form Surveys\u2014A Marketer\u2019s Secret Weapon<\/h3>\r\n<p>In the quest for richer customer insights, short-form surveys have emerged as a powerful yet often underutilized tool. These brief, one or two-question surveys can be seamlessly integrated into various touchpoints throughout the customer journey, offering marketers a quick and effective way to gather valuable qualitative data at scale.<\/p>\r\n<p>One of the key advantages of short-form surveys is their ability to collect targeted data without overwhelming customers or adding friction to the customer journey. To effectively capitalize on this effective tactic, marketers can leverage simple, multiple-choice questions integrated into channels, such as push notifications, in-app messages, or SMS surveys.<\/p>\r\n<p>These three quick and easy formats encourage higher engagement rates and provide valuable data that can be used to refine customer profiles and drive personalized marketing strategies.<\/p>\r\n\r\n[caption id=\"attachment_128396\" align=\"alignnone\" width=\"638\"]<img class=\"wp-image-128396 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Qualitative-Data-3.png\" alt=\"Push notification: &quot;Use Evernote for Diet Tracking? We can help you reach those diet and fitness goals in no time!&quot;\" width=\"638\" height=\"138\" \/> Note-taking app Evernote asks users about their habits via mobile push.[\/caption]\r\n\r\n<h4>1. Push Notifications<\/h4>\r\n<p>Push notifications are a highly effective way to engage users directly on their mobile devices. By incorporating a single, multiple-choice question into a push notification, marketers can capture immediate feedback without requiring much effort from the user.<\/p>\r\n<p>For example, a push notification might ask, \u201cWhich type of product update are you most interested in?\u201d with options like \u201cNew Features,\u201d \u201cSpecial Discounts,\u201d or \u201cUser Tips.\u201d Users can simply tap on their preferred option, and their response is instantly recorded and updated in their customer profile.<\/p>\r\n<h4>2. In-App Messages<\/h4>\r\n<p>In-app messages provide another great opportunity to gather customer insights without disrupting the user experience. These messages can be designed to appear at strategic points, such as after a customer completes a purchase or reaches a certain milestone within an app.<\/p>\r\n<p>For example, an in-app message could ask, \u201cWhich type of content would you find most helpful in our app?\u201d with options like \u201cHow-to Guides,\u201d \u201cVideo Tutorials,\u201d or \u201cCustomer Stories.\u201d Users can respond with a single tap, providing valuable feedback that helps tailor content and features to better meet their needs.<\/p>\r\n<h4>3. SMS Surveys<\/h4>\r\n<p>SMS offers a direct and personal channel to reach customers, and a well-crafted SMS survey can effectively capture insights with minimal friction. While SMS does not support interactive elements like buttons, it can include a single link to a very simple, one or two-question poll.<\/p>\r\n<p>For instance, a message might say, \u201cHelp us improve your experience! Which feature would you like to see next in our app? Click here to choose: [link].\u201d The link would take users to a mobile-friendly page where they can select an option with a single click. This streamlined approach minimizes effort and maximizes response rates.<\/p>\r\n\r\n[caption id=\"attachment_128390\" align=\"alignnone\" width=\"444\"]<img class=\"wp-image-128390 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Qualitative-Data-4.png\" alt=\"SMS survey: &quot;Hi Jenny! Do you use our product for work? Reply Y if you do and N if not.&quot;\" width=\"444\" height=\"416\" \/> SMS surveys can turn an easy yes-no question into valuable insights.[\/caption]\r\n\r\n<p>By strategically incorporating these simple, multiple-choice questions into different customer touchpoints, marketers can efficiently gather targeted qualitative data. This approach not only enriches customer profiles with minimal customer effort but also provides the necessary insights to drive more personalized and effective marketing campaigns.<\/p>\r\n<h3>Analyzing and Leveraging Qualitative Data<\/h3>\r\n<p>While collecting qualitative data through short-form surveys is a serious upgrade to your cross-channel marketing strategy, it\u2019s just the beginning. To truly capitalize on these insights, marketers must carefully analyze the data and leverage it to refine their targeting and segmentation strategies.<\/p>\r\n<h4>Leverage Insights for Targeting and Segmentation<\/h4>\r\n<p>Use the identified themes to create targeted campaigns. For example, if customers express a preference for eco-friendly products, a retailer can develop campaigns featuring sustainable items, such as recycled-material home goods. This tailored approach ensures the messaging resonates with the target audience.<\/p>\r\n<h4>Combine Qualitative and Quantitative Data<\/h4>\r\n<p>Integrate qualitative insights with quantitative data for enhanced targeting. For example, if quantitative data shows high repeat purchases for organic cotton bed sheets, and qualitative feedback indicates a preference for ethically sourced products, a retailer can target these customers with related products, like bamboo towels.<\/p>\r\n<h4>Continuously Optimize<\/h4>\r\n<p>Regularly update your customer segments and marketing strategies based on ongoing survey data. By continuously collecting and applying insights, you can stay aligned with evolving customer preferences and trends, making your marketing efforts more dynamic and responsive.<\/p>\r\n<h3>Key Considerations for Collecting and Leveraging Qualitative Data<\/h3>\r\n<p>To effectively capture, store, and utilize qualitative data, organizations must ensure they have the right people, processes, and tools in place.<\/p>\r\n<p>First, having skilled personnel who understand both the technical and strategic aspects of data management is crucial. These people might be in-house marketing operations professionals or strategic consulting partners who can provide guidance and insights for leveraging this data.<\/p>\r\n<p>Second, implementing streamlined processes for data capture and integration is essential. This involves setting up efficient workflows for collecting data through short-form surveys or other methods, ensuring it is properly stored, and integrating it seamlessly into your cross-channel marketing platforms.<\/p>\r\n<p>Utilizing advanced tools, such as data warehouses and data management platforms can streamline this work, enabling easy access to actionable insights for targeted marketing efforts.<\/p>\r\n<p>By aligning the right people, processes, and tools, organizations can optimize their qualitative data efforts, leading to more informed decision-making and enhanced marketing strategies.<\/p>\r\n<h3>Achieve the Best of Both Worlds<\/h3>\r\n<p>Leveraging both quantitative and qualitative data is crucial for crafting highly personalized and effective marketing strategies. While quantitative data provides a solid foundation, integrating qualitative insights through tools like short-form surveys can offer a deeper understanding of customer preferences and behaviors, enabling enhanced targeting and segmentation.<\/p>\r\n<p>Embracing these practices enables marketers to move beyond generic campaigns and deliver truly relevant and engaging experiences.<\/p>\r\n<p><em>To learn more about Iterable\u2019s qualitative and quantitative data activation capabilities, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Expanding Your Customer Data Library With Qualitative Data","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"expanding-your-customer-data-library-with-qualitative-data","to_ping":"","pinged":"","post_modified":"2024-10-01 08:47:29","post_modified_gmt":"2024-10-01 15:47:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=128386","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 01, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/100124_Qualitative-Data_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Illustration of people icon inside magnifying glass to represent qualitative data\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/100124_Qualitative-Data_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/100124_Qualitative-Data_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/100124_Qualitative-Data_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/expanding-your-customer-data-library-with-qualitative-data\/"},{"ID":128216,"post_author":"127","post_date":"2024-09-26 10:56:21","post_date_gmt":"2024-09-26 17:56:21","post_content":"<p>We\u2019re excited to officially introduce the Iterable Plaza, our newly revamped community platform. This launch has been a long time in the making, and we can\u2019t wait to finally share it with you. Whether you're a customer, partner, or just curious, this is your go-to place for all things Iterable.<\/p>\r\n<p>Imagine a vibrant town square where ideas are exchanged, connections are made, and everyone\u2019s voices can be heard. Just like a bustling city center, Iterable Plaza is designed to serve as a lively space where people can gather to find inspiration and learn from their peers.<\/p>\r\n<p>And here\u2019s the best part: <strong>we are officially opening the virtual doors of the community platform to the public!<\/strong> Yup, you read that right. Whether you're an Iterable user or just an enthusiast, you can now join in, connect with marketing pros, and add your own perspective to the community. Your contributions help shape the space, and every exchange adds a new splash of color to the big picture we\u2019re building.<\/p>\r\n<p>So here\u2019s the inside scoop on what you can expect from Iterable Plaza\u2014get ready to explore and have some fun!<\/p>\r\n<h3>Take a Stroll Through Our Spaces<\/h3>\r\n<p>The Iterable Plaza is all about connecting, sharing, and learning, so to begin your journey, we\u2019ve created several dedicated spaces for interaction.<\/p>\r\n<p><img class=\"alignnone wp-image-128262 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-23-at-6.24.34-PM.png\" alt=\"Start your journey in the Iterable Plaza\" width=\"1319\" height=\"324\" \/><\/p>\r\n<ul>\r\n\t<li><strong>Welcome Courtyard<\/strong>: Your first stop when you arrive! This is your starting point for learning everything about the Iterable Plaza. Don\u2019t forget to personalize your profile to get Plaza-ready.<\/li>\r\n\t<li><strong>Product Newsstand<\/strong>: Hear about the latest and greatest product updates to the Iterable platform.<\/li>\r\n\t<li><strong>Conversation Central<\/strong>: Ask questions, receive advice, and discuss all things marketing and Iterable.<\/li>\r\n\t<li><strong>Bulletin Bazaar<\/strong>: Stay in the loop with Iterable\u2019s news and general announcements.<\/li>\r\n<\/ul>\r\n<p>But wait, there\u2019s more! Here\u2019s why you should jump into the Plaza today, even if you're not an Iterable user (yet \ud83d\ude09).<\/p>\r\n<p>Here are six reasons to get acquainted with everything the Plaza has to offer.<\/p>\r\n<h3>6 Reasons to Pop Into Iterable Plaza<\/h3>\r\n<p><strong>1. Explore our events and user groups<\/strong>. Yes, the Iterable Plaza is a virtual platform, but we\u2019ve got some fantastic in-person opportunities too. Whether it\u2019s webinars, meetups, or networking events, there\u2019s something for everyone. And for our Iterable users, customer-led user groups are the perfect way to connect with fellow enthusiasts in your region.<\/p>\r\n<p><strong>2. Earn points and win prizes<\/strong>. Who doesn\u2019t love a little friendly competition? We\u2019ve gamified the experience into Iterable Plaza, meaning you can earn points and badges, and be recognized as community champions. So jump in, share your wisdom, and you could win fun prizes while building up your community reputation.<\/p>\r\n<p><strong>3. Elevate your skills and get fresh insights<\/strong>. Looking for a fresh dose of inspiration? Iterable Plaza is the perfect spot to brainstorm new marketing strategies and explore what's possible with the Iterable platform. Jump into conversations with experts from all over\u2014the spark for your next big idea could be just one chat away.<\/p>\r\n<p><strong>4. Unlock career opportunities<\/strong>. Are you looking for your next career move or want to share a job opening? The Job Board in Iterable Plaza is the perfect place to post open positions, share job opportunities, and connect with industry professionals. I\u2019ve seen some amazing opportunities pop up and trust me, you don\u2019t want to miss out\u2014let\u2019s make those career moves happen.<\/p>\r\n<p><strong>5. Search for the perfect answer<\/strong>. Our community has been upgraded with fully integrated search, so you can now browse and discover Iterable Academy courses, support documentation, community discussions, and more\u2014all from a single search bar. You can also wander through more spaces in the Plaza, including our resources library and partner directory for best practices and technology recommendations. Got a unique inquiry or issue for the Iterable team? Submit a ticket to the plaza\u2019s support desk, and we\u2019ll get back to you pronto.<\/p>\r\n<p><strong>6. Stay in the loop with the latest updates<\/strong>. Want to stay on top of everything happening in Iterable Plaza? You\u2019re all set! Whether it\u2019s events or announcements, you can subscribe to stay in the loop. And for my Iterable customers, here\u2019s an extra bonus\u2014you get access to real-time product updates! No more scrambling to catch up\u2014those notifications will keep you in the know, so you\u2019re always one step ahead.<\/p>\r\n<h3>Step Right Up and Join the Plaza<\/h3>\r\n<p>Just as Iterable\u2019s mission is to connect people through meaningful data-driven experiences, Iterable Plaza brings our wider community together to grow and succeed.<\/p>\r\n<p>Ready to jump into the action? <a href=\"https:\/\/community.iterable.com\/\" target=\"_blank\" rel=\"noopener\">Join the Iterable Plaza<\/a> and introduce yourself. It\u2019s sure to be tons of fun.<\/p>\r\n<p>See you in the Plaza!<\/p>","post_title":"Welcome to Iterable Plaza, Our New Community Platform","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"welcome-to-iterable-plaza","to_ping":"","pinged":"","post_modified":"2024-10-01 08:46:40","post_modified_gmt":"2024-10-01 15:46:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=128216","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 26, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Iterable_Plaza_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Introducing Iterable Plaza, the new Iterable Community\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Iterable_Plaza_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Iterable_Plaza_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Iterable_Plaza_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/welcome-to-iterable-plaza\/"},{"ID":128297,"post_author":"128","post_date":"2024-09-25 08:22:48","post_date_gmt":"2024-09-25 15:22:48","post_content":"","post_title":"Unlock the Value: Maximize the ROI of Your MarTech","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"unlock-the-value-maximize-the-roi-of-your-martech","to_ping":"","pinged":"","post_modified":"2024-10-09 14:49:36","post_modified_gmt":"2024-10-09 21:49:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=128297","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"September 25, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/unlock-the-value-maximize-the-roi-of-your-martech\/"},{"ID":128288,"post_author":"128","post_date":"2024-09-25 08:11:52","post_date_gmt":"2024-09-25 15:11:52","post_content":"","post_title":"Lower Technical Lift With Iterable\u2019s Ingest Toolkit","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lower-technical-lift-with-iterables-ingest-toolkit","to_ping":"","pinged":"","post_modified":"2024-10-07 03:27:36","post_modified_gmt":"2024-10-07 10:27:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=128288","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"September 25, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/lower-technical-lift-with-iterables-ingest-toolkit\/"},{"ID":127607,"post_author":"127","post_date":"2024-09-20 08:28:23","post_date_gmt":"2024-09-20 15:28:23","post_content":"<p>As our name suggests, Iterable is constantly iterating and innovating, bringing the latest advancements in marketing automation right to your campaigns. Over the summer, we rolled out our <a href=\"https:\/\/iterable.com\/blog\/spring-update-2024\/\" target=\"_blank\" rel=\"noopener\">release of Journey Assist<\/a>, announced at this year\u2019s <a href=\"https:\/\/iterable.com\/activate\/schedule\/virtual\/2024\/product-keynote-and-showcase-2024\/\" target=\"_blank\" rel=\"noopener\">Activate Summit<\/a>.<\/p>\r\n<p>But in case you missed the news, here\u2019s a refresher on everything you need to know about this exciting product offering.<\/p>\r\n<h3>What is Journey Assist?<\/h3>\r\n<p>As large language models continue to revolutionize the tech landscape, we at Iterable are dedicated to embedding AI more deeply into our core platform and providing product enhancements you can\u2019t get anywhere else.<\/p>\r\n<p>With Journey Assist, you now have a prompt-based, AI-powered tool to build new journeys faster or add to existing journeys more efficiently, ultimately allowing for richer customer experiences.<\/p>\r\n\r\n[caption id=\"attachment_127614\" align=\"alignnone\" width=\"300\"]<img class=\"size-medium wp-image-127614\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-07-25-at-11.55.31-AM-300x259.png\" alt=\"Screenshot of Journey Assist\" width=\"300\" height=\"259\" \/> A welcome sequence created by Iterable's Journey Assist[\/caption]\r\n\r\n<h3>Who should use Journey Assist?<\/h3>\r\n<p>According to <a href=\"https:\/\/iterable.com\/whitepaper\/less-do-more-think-how-to-succeed-in-the-ai-powered-marketing-era\/\" target=\"_blank\" rel=\"noopener\">our findings with Wakefield Research<\/a>, nearly half of marketers (47%) are drawn to AI for its efficiency, enabling them to save time and focus as they\u2019re building their campaigns.<\/p>\r\n<p>Journey Assist is especially useful for lifecycle marketers, whether they\u2019re entry-level or experienced, who want fast, easy, and intuitive tools for efficient journey-building.<\/p>\r\n<p>Now, marketers don\u2019t have to take days or weeks designing intricate journeys\u2014they can create them instantly with the power of generative AI.<\/p>\r\n<h3>What are the benefits of Journey Assist?<\/h3>\r\n<p>Marketers today are more time-strapped than ever, so the benefits of Journey Assist are substantial. Whether you\u2019re designing a simple or complex journey, all you have to do is enter a prompt and watch your journey come to life instantly.<\/p>\r\n<p>We\u2019ve built Journey Assist with ease of use at the forefront. We offer templates for common use cases, such as a welcome series or cart abandonment flow, to move you quickly through the journey creation process\u2014from ideation to launch.<\/p>\r\n<p>With all the time and effort you save from no longer having to design journeys from scratch, you can unlock your creativity for more strategic marketing efforts. Focus on creating memorable experiences for your customers, and let Journey Assist automate the rest.<\/p>\r\n<blockquote>\r\n<p>\"<em>Journey Assist has been a game-changer for our team. It not only streamlines the initial stages of journey creation but also significantly reduces the workload\u2014we've already seen around 8-15% reduction in the effort required to build journeys. This efficiency boost makes it easier and quicker to launch new campaigns. Plus, it's introduced our team to innovative strategies that have helped us refine and enhance our marketing efforts. The time saved and the new insights gained have really transformed how we approach our digital marketing communications<\/em>.\u201d ~ <a href=\"https:\/\/www.linkedin.com\/in\/anna-bayacal-00132896\/\" target=\"_blank\" rel=\"noopener\">Anna Bayacal<\/a>, Director, Digital Communications at Cinemark<\/p>\r\n<\/blockquote>\r\n<h3>How does Journey Assist work?<\/h3>\r\n<p>With the convenience you\u2019ve come to expect with other prompt-based, AI-powered tools, Journey Assist allows marketers to easily create or update journeys by simply describing the desired journey or tiles.<\/p>\r\n\r\n[caption id=\"attachment_127620\" align=\"alignnone\" width=\"238\"]<img class=\"size-medium wp-image-127620\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/generate-journey-238x300.png\" alt=\"Generate journey dialog\" width=\"238\" height=\"300\" \/> Generate a new journey in a single click.[\/caption]\r\n\r\n<p>The solution will then generate exactly what you need at the touch of a button. You can review and edit the generated journey and tiles as needed, expediting the entire journey creation process.<\/p>\r\n<p>Here\u2019s how Journey Assist works in a nutshell.<\/p>\r\n<ul>\r\n\t<li>You can write a freeform prompt or select from the pre-populated template options provided at the bottom of the prompt.<\/li>\r\n\t<li>Journey Assist is now available to create new journeys or update existing ones.<\/li>\r\n\t<li>Within existing journeys, you can either replace tiles in the workflow or add new tiles to the end of the journey.<\/li>\r\n<\/ul>\r\n<p>What\u2019s great about this feature is that it makes journey creation faster and easier for everyone. The freeform prompts and prompt templates jumpstart journey creation and make journeys more accessible for novice users, while power users can maximize their creativity and bring their big ideas to life.<\/p>\r\n<p>To dive deeper into the step-by-step process of using Journey Assist, you can <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/27915873016340-Journey-Assist\" target=\"_blank\" rel=\"noopener\">check out our support article<\/a> or <a href=\"https:\/\/academy.iterable.com\/product-bite-journey-assist\" target=\"_blank\" rel=\"noopener\">watch the tutorial in Iterable Academy<\/a>.<\/p>\r\n<blockquote>\r\n<p>\u201c<em>We\u2019re really excited about Journey Assist\u2014it\u2019s made journey building so much easier for everyone on our team and has opened up new possibilities for creative ideas. It\u2019s not just about saving time\u2014though it definitely does that\u2014it\u2019s also about giving us the space to think differently and innovate. We\u2019re thrilled with how it\u2019s working for us and look forward to using it even more as we continue to grow<\/em>.\u201d ~ <a href=\"https:\/\/www.linkedin.com\/in\/emily-buschini\/\" target=\"_blank\" rel=\"noopener\">Emily Buschini<\/a>, Lifecycle Marketing Manager at Nextdoor<\/p>\r\n<\/blockquote>\r\n<h3>Enjoy the Journey as Much as the Destination<\/h3>\r\n<p>When it comes to crafting memorable customer experiences, marketers are always in a race to reach their destination. But now with Iterable, you can get there faster\u2014and make the journey more enjoyable along the way.<\/p>\r\n<p><em>To take Iterable\u2019s Journey Assist for a test drive, reach out and <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"Everything You Need to Know About Iterable's Journey Assist","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"everything-you-need-to-know-about-iterables-journey-assist","to_ping":"","pinged":"","post_modified":"2024-09-20 08:28:23","post_modified_gmt":"2024-09-20 15:28:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=127607","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 20, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/081424_What-is-Journey-Assist_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Journey Assist Blog Header\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/081424_What-is-Journey-Assist_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/081424_What-is-Journey-Assist_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/081424_What-is-Journey-Assist_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/everything-you-need-to-know-about-iterables-journey-assist\/"},{"ID":128136,"post_author":"128","post_date":"2024-09-20 07:57:35","post_date_gmt":"2024-09-20 14:57:35","post_content":"","post_title":"Top 10 Mobile Marketing Campaigns Every Brand Needs","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"top-10-mobile-marketing-campaigns-every-brand-needs","to_ping":"","pinged":"","post_modified":"2024-10-09 14:35:38","post_modified_gmt":"2024-10-09 21:35:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=128136","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"September 20, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/top-10-mobile-marketing-campaigns-every-brand-needs\/"},{"ID":127777,"post_author":"127","post_date":"2024-09-17 08:36:47","post_date_gmt":"2024-09-17 15:36:47","post_content":"<p>Apple\u2019s iOS 18 is <a href=\"https:\/\/www.apple.com\/newsroom\/2024\/09\/ios-18-is-available-today-making-iphone-more-personal-and-capable-than-ever\/\" target=\"_blank\" rel=\"noopener\">now available for iPhone users<\/a>, and it is full of exciting changes, including the biggest redesign ever to the photo gallery and the ability to schedule messages to send later.<\/p>\r\n<p>iOS 18's overall themes involve more personalization options, organizational tools, and a strong focus on AI-led <a href=\"https:\/\/www.apple.com\/apple-intelligence\" target=\"_blank\" rel=\"noopener\">Apple Intelligence<\/a>. This release is especially important for Iterable customers because it includes some significant updates for Apple Mail users.<\/p>\r\n<p>While this blog post won\u2019t cover all the goodies Apple has packed into this release, we will focus on the changes introduced to Apple Mail and how that could impact your email sends through Iterable.<\/p>\r\n<h3>iOS 18\u2019s Impact at Iterable<\/h3>\r\n<p>The past few Apple releases were heavily geared toward security patches and updates to various other applications. There hasn\u2019t been a significant change impacting email since iOS 16, which focused on enhancements to the user experience in Mail with additions like scheduling messages, follow-up reminders, and more.<\/p>\r\n<p>However, iOS 18 is different. In this release, there are direct changes that impact how mail is seen and consumed.<\/p>\r\n<p>With iOS 18, Apple has introduced <a href=\"https:\/\/www.apple.com\/ios\/ios-18\/pdf\/iOS_18_All_New_Features_Sept_2024.pdf\" target=\"_blank\" rel=\"noopener\">several major updates<\/a> to their Mail app.<\/p>\r\n<h4>1. Priority Messages<\/h4>\r\n<p>Important messages will be surfaced at the top of the inbox. Apple categorizes important messages largely based on time-sensitive topics like flights, transportation, meeting invites, and more.<\/p>\r\n<h4>2. Thread and Preview Summaries<\/h4>\r\n<p>Gone are the days when you had to sift through a mail thread with many reply emails attached. Apple Intelligence has solved this problem by generating summaries in the email preview pane and at the top of an email thread to help the reader quickly review content.<\/p>\r\n<h4>3. Smart Reply<\/h4>\r\n<p>Apple has introduced a quick way to reply to a message with auto-suggested smart replies. It will be interesting to understand what types of options Apple will suggest. At this time, there is little insight into some very valid concerns around suggesting unsubscribes and more. This is an area as a marketer to definitely keep your eyes on.<\/p>\r\n<h3>More Changes on the Horizon<\/h3>\r\n<p>While significant changes were introduced to Mail in iOS 18, there are more to come. Here\u2019s a sneak peek at two additional changes that Apple plans to introduce later this year that will impact email. We\u2019re providing you with these insights so that you can start to consider how they may impact the content you send and any changes you may need to make to get ahead of the curve.<\/p>\r\n<h4>1. Categorization<\/h4>\r\n<p>This is a biggie. Apple will be rolling out on-device categorization for Apple Mail users on mobile. This feature was expected as part of the iOS 18 release but has been delayed to later this year. Categories aren\u2019t new per se since they have already existed for desktop users for a long time, but now they\u2019re being brought into the mobile app.<\/p>\r\n<p>According to Apple\u2019s iOS 18 announcement, Mail will automatically be sorted into <a href=\"https:\/\/www.apple.com\/ios\/ios-18\/\" target=\"_blank\" rel=\"noopener\">various categories<\/a>:<\/p>\r\n<ul>\r\n\t<li><strong>Primary<\/strong> for most essential and time-sensitive emails<\/li>\r\n\t<li><strong>Transactions<\/strong> for receipts and order confirmations<\/li>\r\n\t<li><strong>Promotions<\/strong> for marketing and sales messages<\/li>\r\n\t<li><strong>Updates<\/strong> for newsletters and \u201ceverything else\u201d<\/li>\r\n<\/ul>\r\n<p>The biggest impact to consider would be where your messages show up and whether they fall under the right categorization. In this case, clearly defined content and subject lines become increasingly important.<\/p>\r\n<p>If you have not already, we recommend trying out Iterable\u2019s <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/17172997847572-Copy-Assist\" target=\"_blank\" rel=\"noopener\">Copy Assist<\/a> feature to ensure you have a strong, accurate subject line.<\/p>\r\n<h4>2. Messages Grouped for Scanning<\/h4>\r\n<p>Additionally, Apple will roll out a feature later this year that will allow a consumer to view snippets of messages, like receipts, marketing emails, and newsletters, grouped by sender. More information about how this feature will operate is yet to come.<\/p>\r\n<h3>Our Advice for Email Marketers<\/h3>\r\n<p>As a marketer, you may feel nervous about how these new changes will affect your campaigns. Will my message be categorized correctly? What if the AI-generated summary misrepresents my content? Will the quick reply recommendations cause more unsubscribes?<\/p>\r\n<p>While these are all valid concerns, let us ease your mind by providing three best practices to ensure minimal impact on your campaigns' performance.<\/p>\r\n<h4>1. Don\u2019t skip the preheader<\/h4>\r\n<p>We all know by now the role of the preheader can significantly impact your email open rates. The preheader allows for a glance into what content is included in the message and influences whether or not the consumer will open your message.<\/p>\r\n<p>With the latest iOS 18 updates leveraging AI, it is more important than ever to ensure your preheader offers a concise one-sentence summary of your content. Don\u2019t miss this opportunity to captivate your audience from the start. Not providing a preheader leads to mail applications having to draw from the first thing in your message, which oftentimes is an image (more on this in a moment).<\/p>\r\n<h4>2. Make sure all images in your message have alt text<\/h4>\r\n<p>When looking at an email as a consumer, you often see beautiful images of products, services, and people. However, the story behind the scenes is a bit different. From a code perspective, images are nothing more than ugly code with likely an href pointing to an image.<\/p>\r\n<p>This is important because that is what AI sees and consumes. It does not see that beautiful consumer-facing image unless you explicitly call out, through alt text, what that image is.<\/p>\r\n<p>With iOS 18 leveraging Apple Intelligence to generate summaries of the email content, it is critical that our emails are super detailed and that no area is left up to AI interpretation. This includes the preheader discussed above and making sure every image in your content has alt text telling AI exactly what the image is.<\/p>\r\n<p>There are three ways to add alt text into your emails using Iterable.<\/p>\r\n<h5>How to add alt text in the WYSIWYG editor<\/h5>\r\n<p>From the WYSIWYG editor in Iterable, when an image is inserted, clicking on the image icon in the toolbar opens a menu with options. Within this menu, you will see the field <strong>Alt Text<\/strong>. Populate this field with the image description.<\/p>\r\n<p><img class=\"alignnone wp-image-127796 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Alt-Text-WYSIWYG.png\" alt=\"Screenshot of adding alt text in Iterable's WYSIWYG editor\" width=\"790\" height=\"458\" \/><\/p>\r\n<h5>How to add alt text in the drag-and-drop editor<\/h5>\r\n<p>After adding an image to the drag-and-drop editor, clicking on the image presents a menu with options. Within this menu, you will see the field <strong>Alt Text<\/strong>. Make sure this field is populated with an accurate description of your image and not left blank.<\/p>\r\n<p><img class=\"alignnone wp-image-127790 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Alt-Text-Drag-and-Drop.png\" alt=\"Screenshot of adding alt text in Iterable's drag-and-drop editor\" width=\"812\" height=\"306\" \/><\/p>\r\n<h5>How to add alt text using HTML<\/h5>\r\n<p>If you are coding your email using HTML, ensure you add a line specific to the image's alt text description.<\/p>\r\n<p><img class=\"alignnone wp-image-127784 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Alt-Text-HTML.png\" alt=\"Alt text example in a HTML snippet\" width=\"936\" height=\"112\" \/><\/p>\r\n<h4>3. Practice Personalization and Segmentation<\/h4>\r\n<p>Last but certainly not least, we highly recommend personalizing your messages to your recipients. We all know as consumers, when a message is tailored specifically to us, it\u2019s much more pleasant and enticing to open and actually read. With the new updates in iOS 18, Apple is making it hard for mass emails that lack personalization to surface up to the top of the inbox.<\/p>\r\n<p>We recommend using segmentation to ensure you are sending to the most relevant audience. In addition, making the content personalized will go a long way. In Iterable, you can do this in many ways, such as leveraging handlebars with Catalog, where recipients are presented with content based on their preferences.<\/p>\r\n<h3>In Summary<\/h3>\r\n<p>There are some very exciting features packed within the recent iOS 18 update. When it comes to email, Apple acknowledges that we are all busy and live in a world of over-notification.<\/p>\r\n<p>These updates attempt to solve this problem by giving customers organizational tools and curating relevant content for quick consumption and replies. These changes are all in good faith and encourage us in email marketing to continue creating high-quality, personalized experiences that will resonate with our audiences.<\/p>\r\n<p><em>Want to learn more about how to navigate iOS 18 with Iterable? <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">Contact us today<\/a> for a 1-on-1 consultation.<\/em><\/p>","post_title":"iOS 18, Email, and Iterable: What You Should Know","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ios-18-email-and-iterable-what-you-should-know","to_ping":"","pinged":"","post_modified":"2024-09-17 08:49:39","post_modified_gmt":"2024-09-17 15:49:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=127777","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 17, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/091724_iOS-18_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"iOS 18 Blog Header\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/091724_iOS-18_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/091724_iOS-18_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/091724_iOS-18_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ios-18-email-and-iterable-what-you-should-know\/"},{"ID":127721,"post_author":"111","post_date":"2024-09-12 19:01:58","post_date_gmt":"2024-09-13 02:01:58","post_content":"<p>Since migrating from Marketo to Iterable, Rocket Lawyer has created richer, more targeted marketing campaigns and scaled their efforts\u2014leading to deeper customer connections and higher revenue. Join us for a 45-minute webinar (including a live demo) where Rocket Lawyer reveals how they use Iterable\u2019s Catalog to effortlessly deliver highly personalized, actionable messages that drive customer engagement, boost loyalty, and unlock growth.<\/p>\r\n<p><br \/>\r\n<strong>What You\u2019ll Learn:<\/strong><\/p>\r\n<ul>\r\n\t<li><strong>Increase Engagement &amp; Conversion:<\/strong> Learn how to contextualize and enrich every message with personalized product and content recommendations based on user preferences and behaviors.<\/li>\r\n\t<li><strong>Personalize at Scale:<\/strong> Discover how to save hundreds of production hours by repurposing successful personalization strategies across multiple campaigns and channels.<\/li>\r\n\t<li><strong>Sharpen Segmentation:<\/strong> Understand how to identify the right audience by targeting customers most likely to benefit from your messages, using Catalog in segmentation.<\/li>\r\n<\/ul>\r\n<p><br \/>\r\n<strong>Agenda:<\/strong><\/p>\r\n<p>10 min \u2014 Fireside Chat with Rocket Lawyer<br \/>\r\n25 min \u2014 Demo featuring use cases from Rocket Lawyer <br \/>\r\n10 min \u2014 Q&amp;A<\/p>\r\n<p>Reserve your spot and unlock the potential of personalized engagement!<\/p>","post_title":"How Rocket Lawyer Drives Higher Engagement & Marketing ROI with Tools Designed for Marketers","post_excerpt":"Discover the Power of 1:1 Personalization with Rocket Lawyer","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"iterable-unboxed-how-rocket-lawyer-drives-higher-message-roi-with-rich-personalization-at-scale","to_ping":"","pinged":"","post_modified":"2024-09-25 10:25:43","post_modified_gmt":"2024-09-25 17:25:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=127721","menu_order":1,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"September 12, 2024","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":24,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"1152\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/shingi-rice-kUmzO9mKLDk-unsplash-768x1152.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable Unboxed Catalog Part II: How Rocket Lawyer Drives Higher Message ROI with Rich Personalization at Scale\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/shingi-rice-kUmzO9mKLDk-unsplash-768x1152.jpg 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/shingi-rice-kUmzO9mKLDk-unsplash-200x300.jpg 200w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/shingi-rice-kUmzO9mKLDk-unsplash-683x1024.jpg 683w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/shingi-rice-kUmzO9mKLDk-unsplash-1024x1536.jpg 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/shingi-rice-kUmzO9mKLDk-unsplash-1365x2048.jpg 1365w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/shingi-rice-kUmzO9mKLDk-unsplash-scaled-e1726178892733.jpg 341w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/iterable-unboxed-how-rocket-lawyer-drives-higher-message-roi-with-rich-personalization-at-scale\/"},{"ID":127590,"post_author":"103","post_date":"2024-09-06 12:43:51","post_date_gmt":"2024-09-06 19:43:51","post_content":"<p>Holiday season creep is real and every year marketers have to begin thinking about it earlier and earlier with some brands beginning their holiday sales as early as September. 2023 saw a surge of nearly 7 billion additional messages from July to November. Marketers have to be prepared to navigate this increase in email volume effectively.<\/p>\r\n<p>Capturing and retaining shoppers\u2019 attention amidst their overflowing inboxes is becoming more challenging. To ensure your brand has a joyous holiday season, it's essential to make sure you\u2019re following the latest sending guidelines and list hygiene recommendations. During this webinar, deliverability experts from Iterable and<\/p>\r\n<p>Kickbox will join forces to discuss the importance of the following during your holiday planning:<\/p>\r\n<ul>\r\n\t<li>Sending infrastructure details<\/li>\r\n\t<li>List Hygiene<\/li>\r\n\t<li>IP Warming Strategy<\/li>\r\n\t<li>\u200b\u200bList Segmentation and Targeting<\/li>\r\n\t<li>Content Strategy<\/li>\r\n<\/ul>\r\n<p>Make sure you bring your questions because there will also be a Q&amp;A! Happy sending!<\/p>","post_title":"Making A List and Checking It Twice: Targeted Strategies for Holiday Email Success","post_excerpt":"As you start making your holiday wish list and picking the perfect gifts for your loved ones, don\u2019t forget to add one more item to your to-do: preparing your email program for the holiday rush.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"making-a-list-and-checking-it-twice-targeted-strategies-for-holiday-email-success","to_ping":"","pinged":"","post_modified":"2024-09-26 09:24:45","post_modified_gmt":"2024-09-26 16:24:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=127590","menu_order":2,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"September 06, 2024","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":24,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Deliverability-Webinar_Kickbox-Iterable_Resource-Pg-Thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Deliverability-Webinar_Kickbox-Iterable_Resource-Pg-Thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Deliverability-Webinar_Kickbox-Iterable_Resource-Pg-Thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/09\/Deliverability-Webinar_Kickbox-Iterable_Resource-Pg-Thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/making-a-list-and-checking-it-twice-targeted-strategies-for-holiday-email-success\/"},{"ID":127478,"post_author":"127","post_date":"2024-08-28 14:42:13","post_date_gmt":"2024-08-28 21:42:13","post_content":"<p>Mark your calendars for Tuesday, September 10, 2024, because we\u2019ll be in the Big Apple for Activate Tour New York. This event isn\u2019t just about keeping up with the latest marketing trends\u2014it\u2019s about transforming the way you engage with your audience.<\/p>\r\n<p>Here are 5 compelling reasons why you don\u2019t want to miss out. <a href=\"https:\/\/activatetournewyork2024.splashthat.com\/\" target=\"_blank\" rel=\"noopener\">Register now to save your seat!<\/a><\/p>\r\n<h4>1. Learn from the best to become the best<\/h4>\r\n<p>We\u2019re known for pooling together major marketing players at Activate Tour, and this stop is no exception. Leading experts will share their biggest successes\u2014and failures\u2014revealing their top tips about connecting people with the products that bring them joy.<\/p>\r\n<p>Here are the powerhouses you have to hear from:<\/p>\r\n<ul>\r\n\t<li><strong>Adrian Rohr, VP of Marketing at Fabletics<\/strong>, will discuss how Fabletics broke down silos and achieved a true omni-channel experience by focusing on the message rather than the medium.<\/li>\r\n\t<li><strong>Ivory Razor, Director of Transactional Communications at Angi<\/strong>, will walk through how you can develop your skills for more efficient resource management\u2014even if you\u2019re a marketing team of one.<\/li>\r\n\t<li><strong>Julie Rice, co-founder and former CEO of SoulCycle and co-founder of Peoplehood<\/strong>, will share how you can create the SoulCycle effect at your company by building a strong customer community and unwavering brand loyalty.<\/li>\r\n<\/ul>\r\n<h4>2. Accelerate your campaign execution with AI<\/h4>\r\n<p>The theme of Activate Tour New York is, \u201cWhere AI and creativity spark marketing joy,\u201d and that\u2019s because AI tools have become the new sidekicks to most marketing campaigns.<\/p>\r\n<p>But if you\u2019re wondering how you can adopt AI while maintaining deep customer relationships, our speakers will provide you with real-life examples of how AI, cross-channel messaging, and human ingenuity come together to make marketing moments that last.<\/p>\r\n<p>To achieve AI\u2019s full potential, mark these sessions as must-see:<\/p>\r\n<ul>\r\n\t<li><strong>Efficiency Engine<\/strong>: Why work harder when you can simply accomplish more in less time? In this session, you\u2019ll learn practical strategies to automate routine tasks and uplevel your everyday operations.<\/li>\r\n\t<li><strong>Executive Perspectives Panel<\/strong>: We\u2019ve invited three top-secret marketing leaders to reveal how world-class brands are capitalizing on the AI revolution. Learn how they\u2019re using AI tools to cut through the noise so that you can stand out from the crowd.<\/li>\r\n\t<li><strong>Iterable Product Showcase<\/strong>: Iterable\u2019s leadership team will open the show with a keynote that details the opportunities for marketers when it comes to AI. We\u2019ll spotlight the latest developments in the Iterable platform and announce exciting upcoming announcements.<\/li>\r\n<\/ul>\r\n<h4>3. Dive deeper during our roundtable discussions<\/h4>\r\n<p>One of the quickest ways to cut to the chase and get your specific questions answered is to join one of Iterable\u2019s roundtable discussions, where you can collaborate with your peers on a variety of meaty topics.<\/p>\r\n<p>At Activate Tour New York, we have three roundtables to choose from:<\/p>\r\n<ul>\r\n\t<li><strong>AI Deep Dive<\/strong>: Whether you\u2019re already leveraging AI tools or still contemplating the leap, this roundtable will focus on how AI can be applied in marketing, experimentation strategies, and potential areas for growth and expansion.<\/li>\r\n\t<li><strong>Tech Stack Deep Dive<\/strong>: Building an effective tech stack from the over 13,000 available martech solutions can be a daunting task. Make sure you\u2019re making the best selections for your business by leaning on like-minded contemporaries to steer in the right direction.<\/li>\r\n\t<li><strong>SMS Deep Dive<\/strong>: There\u2019s no better way to connect with customers than by texting them. Join other mobile marketers who are looking to implement, or have already implemented, an SMS marketing strategy that works for their brands.<\/li>\r\n<\/ul>\r\n<h4>4. Be on the cutting edge<\/h4>\r\n<p>Activate is all about putting what you learn into practice, and we have an amazing roster of sponsors that can help you focus on the \u201chow\u201d of marketing, including Hightouch, Modular, Movable Ink, Ragnarok, and Twilio Segment.<\/p>\r\n<p>The team at Twilio Segment will be hosting their own session on why accessing customer data is critical for delivering joy. You\u2019ll hear from our mutual customers on how you can achieve the hyper-personalization that today\u2019s customers expect from brands.<\/p>\r\n<p>Take advantage of this time with some of our most innovative technology and agency partners to find new ways to connect with your audience on an individual level.<\/p>\r\n<h4>5. And, of course, have some fun!<\/h4>\r\n<p>The best part about being in marketing is taking part in a welcoming community of professionals who are eager to share their ideas, experiment, and lift each other up. And because we\u2019re all in this together, we know how to have a great time!<\/p>\r\n<p>The venue of Activate Tour New York is located in the heart of Midtown West, with amazing views and best-in-class amenities. You\u2019ll be able to enjoy yourself and feel a sense of belonging that we\u2019re part of one team fulfilling one dream.<\/p>\r\n<p>And after a busy day of learning and connecting with your peers, you can come unwind at our happy hour after the conference. Come cheers to celebrate with a community that\u2019s dedicated to making the daily lives of their customers more joyful.<\/p>\r\n<h3>Register Now for Activate Tour New York<\/h3>\r\n<p>For this intimate, boutique event, space is limited, so don\u2019t delay! <a href=\"https:\/\/activatetournewyork2024.splashthat.com\/\" target=\"_blank\" rel=\"noopener\">Register now to reserve your spot.<\/a><\/p>\r\n<p>Not in the New York area? No worries! Iterable will be taking Activate on tour around the world, stopping in Stockholm on September 12, San Francisco on October 8, and Los Angeles on October 10. <a href=\"https:\/\/iterable.com\/activate-events\/#activate-events-list\" target=\"_blank\" rel=\"noopener\">Learn more about our Activate Tour.<\/a><\/p>\r\n<p><em>If you\u2019re feeling the FOMO, you can also view recordings of past Activate events on-demand. <a href=\"https:\/\/iterable.com\/activate\/noam\/2023-recordings\/\" target=\"_blank\" rel=\"noopener\">Watch now to get caught up.<\/a><\/em><\/p>","post_title":"5 Reasons to Attend Activate Tour New York","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-reasons-to-attend-activate-tour-new-york","to_ping":"","pinged":"","post_modified":"2024-08-28 14:42:13","post_modified_gmt":"2024-08-28 21:42:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=127478","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 28, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/090324_Activate-Tour-New-York_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"5 Reasons to Attend Activate Tour New York\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/090324_Activate-Tour-New-York_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/090324_Activate-Tour-New-York_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/090324_Activate-Tour-New-York_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/5-reasons-to-attend-activate-tour-new-york\/"},{"ID":127465,"post_author":"103","post_date":"2024-08-27 13:04:17","post_date_gmt":"2024-08-27 20:04:17","post_content":"<p data-pm-slice=\"1 3 []\">Discover key insights from two comprehensive reports: Iterable's \"<a href=\"https:\/\/iterable.com\/whitepaper\/less-do-more-think-how-to-succeed-in-the-ai-powered-marketing-era\/\" target=\"_blank\" rel=\"noopener noreferrer\">Less do, more think: How to succeed in the AI-powered marketing era<\/a>\" and Tinuiti's \"<a href=\"https:\/\/tinuiti.com\/research-insights\/research\/public-perceptions-of-ai-in-marketing\/?utm_source=iterable&amp;utm_medium=partner&amp;utm_campaign=W-24-08-27-LIF-AI-Personalization-[EXTERNAL]-[RESEARCH24]-Iterable\" target=\"_blank\" rel=\"noopener noreferrer\">Public Perceptions of AI in Marketing<\/a>.\"<\/p>\r\n<p>Dive into how AI is transforming the marketing landscape with insights from industry leaders. Explore how AI not only enhances efficiency and creativity but also revolutionizes customer engagement strategies. Gain a deeper understanding of how consumer perceptions are shaping the future of AI, influencing its adoption and application across various sectors. Discover practical ways to integrate AI into your marketing efforts for optimal results.<\/p>\r\n<p>You'll walk away knowing:<\/p>\r\n<ul>\r\n\t<li>Benefits and efficiencies AI brings to marketing<\/li>\r\n\t<li>Industry leaders' AI applications and strategies<\/li>\r\n\t<li>Consumer perceptions and expected AI impacts<\/li>\r\n<\/ul>","post_title":"AI in Marketing: Consumer Perceptions & Practitioner Insights","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-in-marketing-consumer-perceptions-practitioner-insights","to_ping":"","pinged":"","post_modified":"2024-09-04 12:43:18","post_modified_gmt":"2024-09-04 19:43:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=127465","menu_order":3,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"August 27, 2024","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":24,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/AI-Webinar_Tinuiti-Iterable_2_Resource-Pg-Thumbnail-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/AI-Webinar_Tinuiti-Iterable_2_Resource-Pg-Thumbnail-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/AI-Webinar_Tinuiti-Iterable_2_Resource-Pg-Thumbnail-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/AI-Webinar_Tinuiti-Iterable_2_Resource-Pg-Thumbnail-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/ai-in-marketing-consumer-perceptions-practitioner-insights\/"},{"ID":127455,"post_author":"127","post_date":"2024-08-27 07:35:17","post_date_gmt":"2024-08-27 14:35:17","post_content":"<p>With half of marketers declaring that email is their <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">most impactful channel<\/a> with automations generating up to <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">30 times more revenue<\/a> per recipient, email marketing remains one of the most effective ways to reach, engage, and convert customers.<\/p>\r\n<p>But before marketers start sending without a strategy, it's crucial to understand the various types of email marketing campaigns to utilize their full potential.<\/p>\r\n<p>This guide delves into the different types of email marketing campaigns, their essential ingredients, and best practices to go beyond the basics and maximize their effectiveness\u2014so you can land in the inbox making the biggest impact.<\/p>\r\n<p><em>Want a deeper dive into these various email marketing campaigns? <a href=\"https:\/\/iterable.com\/resources\/?term=unboxing-guide&amp;t=Unboxing+Guides\" target=\"_blank\" rel=\"noopener\">Check out our resource library of Unboxing Guides<\/a>, where we walk you through the customer journey from welcome to re-engagement.<\/em><\/p>\r\n<h3>7 Different Types of Email Marketing Campaigns<\/h3>\r\n<h4>1. Welcome Emails<\/h4>\r\n<p><strong>Purpose<\/strong>: To introduce new subscribers to your brand and set the tone for your customer experience.<\/p>\r\n<p><strong>Essential Ingredients:<\/strong><\/p>\r\n<ul>\r\n\t<li>Introduce and establish your brand identity with the same gratitude and appreciation like you would if you were meeting in person.<\/li>\r\n\t<li>Manage expectations of what new subscribers will receive after joining your mailing list.<\/li>\r\n\t<li>Orient and guide users with important onboarding information.<\/li>\r\n\t<li>Prioritize key next steps with specific calls to action.<\/li>\r\n<\/ul>\r\n<p><strong>Best Practices:<\/strong><\/p>\r\n<ul>\r\n\t<li>Make sure to dynamically personalize content by importing relevant personal account or customer details.<\/li>\r\n\t<li>Create context-sensitive versions based on the source of signup or mode of email address acquisition, such as completing a first purchase or clicking a paid ad.<\/li>\r\n\t<li>Design with a cross-channel mindset by including invitations to download your mobile app or connect on social media.<\/li>\r\n<\/ul>\r\n<p>Welcome emails should feel like a warm greeting, and failing to send one is the digital equivalent of ghosting your subscribers. Start with a friendly tone, thank the subscriber for joining, and consider offering a special discount or freebie as a thank-you gesture for becoming a part of your brand\u2019s community.<\/p>\r\n<h4>2. Onboarding Emails<\/h4>\r\n<p><strong>Purpose<\/strong>: To solidify channel engagement, grow customer loyalty, and prompt first or repeat purchases.<\/p>\r\n<p><strong>Essential Ingredients<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Orient newcomers with a series of onboarding emails to communicate a benefits roadmap.<\/li>\r\n\t<li>Gather self-reported data by incentivizing users to complete their profiles or customize their email preferences.<\/li>\r\n\t<li>Enable behavioral profiling by analyzing clicks and conversions to tailor future messages.<\/li>\r\n<\/ul>\r\n<p><strong>Best Practices<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Set the stage upfront by labeling each email in the onboarding series, so subscribers know what\u2019s coming and for how long.<\/li>\r\n\t<li>Offer step-by-step training for account setup, platform capabilities, or other important tools.<\/li>\r\n\t<li>Consider including a bounceback or first-purchase offer that is more valuable than the types of discounts or incentives you\u2019d use every day.<\/li>\r\n<\/ul>\r\n<p>Onboarding emails build upon the strong foundation of your welcome campaign, taking the familiarity, appreciation, engagement, and trust you\u2019ve initiated to the next level. The more data collect in your onboarding campaign, the more personalized and relevant your future emails will be.<\/p>\r\n<h4>3. Feedback and Survey Emails<\/h4>\r\n<p><strong>Purpose<\/strong>: To gather customer feedback and insights so you can use that market research to fine-tune your offerings.<\/p>\r\n<p><strong>Essential Ingredients<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Ask a specific question for subscribers to answer, whether it\u2019s their satisfaction with a service or why they chose to cancel their subscription.<\/li>\r\n\t<li>Include an irresistible offer that rewards users for providing their honest feedback.<\/li>\r\n\t<li>Make your survey measurable by using quantitative methods like Net Promoter Score or a Likert scale.<\/li>\r\n<\/ul>\r\n<p><strong>Best Practices<\/strong>:<\/p>\r\n<ul>\r\n\t<li>When asking for feedback about customer service, allow users to recognize agents for a job well done.<\/li>\r\n\t<li>Add SMS to your feedback campaign with an easy way to respond numerically.<\/li>\r\n\t<li>If you have a mobile app, don\u2019t forget to include in-app messaging capabilities to rate and review.<\/li>\r\n<\/ul>\r\n<p>Feedback and survey emails are an incredibly valuable tool to help marketers make decisions. Make sure your campaign offers an opportunity to provide immediate feedback that is too good to pass up.<\/p>\r\n<h4>4. Abandoned Cart Emails<\/h4>\r\n<p><strong>Purpose<\/strong>: To recover lost sales by reminding customers of their abandoned carts.<\/p>\r\n<p><strong>Essential Ingredients<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Make sure you can trigger abandoned cart emails within a reasonable timeframe\u2014whether it\u2019s an hour or a day later\u2014to avoid customers from slipping through the cracks.<\/li>\r\n\t<li>Personalize the message with information about the items left behind, such as product names and images, and similar recommendations.<\/li>\r\n\t<li>Make your campaign cross-channel with alerts via mobile push and SMS as well.<\/li>\r\n<\/ul>\r\n<p><strong>Best Practices<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Don\u2019t encourage bad behavior by incentivizing abandon cart emails with discounts. Instead, make the checkout process frictionless across all channels.<\/li>\r\n\t<li>Apply the same principles of cart abandonment to other behaviors, like browse behavior and form completion.<\/li>\r\n\t<li>Consider adding shipping thresholds to compel customers to spend a certain amount to receive free shipping.<br \/>\r\nAbandoned cart emails are crucial for recovering lost revenue and boosting ROI. With a high-performing campaign, you can convert more clicks to cash.<\/li>\r\n<\/ul>\r\n<h4>5. Re-Engagement Emails<\/h4>\r\n<p><strong>Purpose<\/strong>: To reconnect with inactive subscribers and reactivate their interest in your brand.<\/p>\r\n<p><strong>Essential Ingredients<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Remind subscribers of why they signed up to receive emails from your business.<\/li>\r\n\t<li>Encourage users to return with enticing incentives or compelling product news.<\/li>\r\n\t<li>If you\u2019re a subscription service, reiterate the benefits of converting from a free trial or upgrading their subscription.<\/li>\r\n<\/ul>\r\n<p><strong>Best Practices<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Ask for feedback to make subscribers valued participants in improving the customer experience.<\/li>\r\n\t<li>Foster a sense of urgency to motivate on-the-fence users, especially during a trial period.<\/li>\r\n\t<li>Utilitize mobile and browser push notifications, text messaging, and direct mail to connect with inactive customers through other channels.<\/li>\r\n<\/ul>\r\n<p>Re-engagement emails are a great way for brands to win back customer attention and convince them to convert. Get to the top of their inbox to stay top of mind.<\/p>\r\n<h4>6. Anniversary or Milestone Emails<\/h4>\r\n<p><strong>Purpose<\/strong>: To celebrate significant milestones with subscribers to capture their attention and encourage engagement.<\/p>\r\n<p><strong>Essential Ingredients<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Go beyond birthdays and anniversaries to find creative milestones to celebrate, like achieving certain purchase or engagement thresholds with your brand.<\/li>\r\n\t<li>Use the right technology to collect and store relevant customer data in order to track specific milestones.<\/li>\r\n\t<li>Offer gifts that are both personalized and meaningful, but also unexpected, to foster an element of surprise.<\/li>\r\n<\/ul>\r\n<p><strong>Best Practices<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Keep users informed when they\u2019re close to reaching a milestone, reminding them of what they\u2019ll gain when they do.<\/li>\r\n\t<li>Focus on collecting birth dates and other key data points during account setup and onboarding to fuel future milestone campaigns.<\/li>\r\n\t<li>Expand on milestone campaigns with a loyalty program as explained in the next section.<\/li>\r\n<\/ul>\r\n<p>Anniversary and milestone emails should affirms customers\u2019 status with your brand and make them feel good about their achievements. Keep users informed on the new perks they receive as a result of their continued support.<\/p>\r\n<h4>7. Loyalty Program Emails<\/h4>\r\n<p>Purpose: To increase customer lifetime value by giving preferential treatment to customers who frequently purchase your products or services.<\/p>\r\n<p><strong>Essential Ingredients<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Determine the set of criteria on who is eligible to join your loyalty program and how they become a member.<\/li>\r\n\t<li>Initiate new members with a token of gratitude, like a membership card or an exclusive gift.<\/li>\r\n\t<li>Offer VIP-specific benefits, such as exclusive coupons or special sales.<\/li>\r\n<\/ul>\r\n<p><strong>Best Practices<\/strong>:<\/p>\r\n<ul>\r\n\t<li>Send reminders of how users are progressing through loyalty levels or tiers to entice repeat purchases.<\/li>\r\n\t<li>Offers extra perks for increased engagement, like signing up for SMS or downloading the mobile app.<\/li>\r\n\t<li>Provide referral discounts to VIPs who convince their friends to join your brand community.<\/li>\r\n<\/ul>\r\n<p>Loyalty program emails are about more than offering a one-off coupon code. They\u2019re about creating a sense of exclusivity and rewarding your biggest fans. A loyalty program ensures you aren\u2019t taking your best customers for granted.<\/p>\r\n<h3>Make Your Email Campaigns More Effective<\/h3>\r\n<p>Understanding the different types of email marketing campaigns and their essential ingredients is critical for crafting effective communication strategies. By utilizing these campaigns appropriately, you can drive sales, and build stronger customer relationships.<\/p>\r\n<p>Whether you're welcoming new subscribers, celebrating milestones, or seeking feedback, each campaign type offers unique opportunities to engage and convert your audience.<\/p>\r\n<p><em>Looking to upgrade your email marketing automation? Reach out and <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">request a demo<\/a> of the Iterable platform today.<\/em><\/p>","post_title":"The Ultimate Guide to Different Types of Email Marketing Campaigns","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ultimate-guide-different-types-of-email-marketing-campaigns","to_ping":"","pinged":"","post_modified":"2024-08-27 07:40:50","post_modified_gmt":"2024-08-27 14:40:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=127455","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 27, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/082124_Email-Campaigns.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The Ultimate Guide to Different Types of Email Marketing Campaigns\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/082124_Email-Campaigns.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/082124_Email-Campaigns-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/082124_Email-Campaigns-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ultimate-guide-different-types-of-email-marketing-campaigns\/"},{"ID":127219,"post_author":"97","post_date":"2024-08-16 09:29:05","post_date_gmt":"2024-08-16 16:29:05","post_content":"<p>A quote that we often refer to in the email deliverability community is one of Benjamin Franklin\u2019s which was, \u201cIt takes many good deeds to build a good reputation, and only one bad one to lose it.\u201d Like many areas related to email sending and deliverability, this quote applies beautifully to IP warming.<\/p>\r\n<p>An IP warm-up is, when done correctly, one of those \u201cdeeds\u201d to assist in building a good sending reputation for a sender. Conversely, when executed poorly or not done at all, the lack of an IP warm-up can be one of those factors which can tank a sender's reputation and deliverability of those emails. When working with senders of all types and verticals, we get asked \u201cwhy?\u201d \u201cWhy does it matter to warm up an IP address?\u201d \u201cWe don\u2019t see that with other marketing channels like SMS?\u201d<\/p>\r\n<p>So, let\u2019s get into it.<\/p>\r\n<h3>Why Does IP Warming Matter?<\/h3>\r\n<p>The truth of the matter is, IP warm-up recommendations aren\u2019t conjured up by Email Service Providers (ESPs) to make life more difficult for senders. The recommendations come directly from the Mailbox Providers like Gmail, Microsoft, and Yahoo.<\/p>\r\n<p>When sending on new infrastructure, like a fresh dedicated IP address, Mailbox Providers want to see specific behaviors from senders. They want a \u201cformal\u201d introduction to volume, they want to see predictable volume patterns, and they want to see positive email engagement signals from a sender\u2019s recipient data. These variables make for a recipe that the mailbox providers will likely savor.<\/p>\r\n<h4>IP Warm-Ups for All Brands, Old and New<\/h4>\r\n<p>It\u2019s important to note that IP warmups don\u2019t only apply to new IPs and sending infrastructure. The concepts that we will explore also apply to existing senders looking to ramp up their existing email volumes to new levels for their peak sending seasons, like the holidays. It\u2019s a reminder to all senders that their IP addresses are only as warm as the average daily or campaign volumes that they are sending. If the IP is brand new and the average volume is zero, then that IP is warmed to zero email volume. If an IP address has an average volume of 100,000 emails per day or per campaign, that IP is warmed up to handle 100,000 emails. If volumes will be greatly increasing beyond those averages, it is an important step to execute an IP warming strategy in both scenarios.<\/p>\r\n<h3>Before the IP Warm-Up: Building a Sending Foundation<\/h3>\r\n<p>Before we dive into the considerations, tactics, and strategies of IP warm-ups, it\u2019s important to know what these things are doing to help build a sender\u2019s <a href=\"https:\/\/iterable.com\/blog\/what-is-email-reputation\/\" target=\"_blank\" rel=\"noopener\">reputation<\/a> with Mailbox Providers.<\/p>\r\n<p>\u201cReputation\u201d is a buzzword in Email Deliverability that everyone knows but not everyone understands. What goes into a sender\u2019s email reputation you might ask? There are a few different factors but two primary factors are IP address reputation scoring and domain reputation scoring, particularly with the \u201cd=\u201d signature domain within a DKIM record. The Gmails and Yahoos of the world will place scores on those elements that make up a sender\u2019s \u201creputation\u201d to that particular mailbox provider. If done right, a warming of an IP will help begin to establish positive scoring on those elements.<\/p>\r\n<p>Before any IP warming begins, it\u2019s important to make sure that the infrastructure of your email program is set up properly for success even before production sending starts. Bare minimum for email senders are proper SPF, DKIM, and DMARC authentication and alignment. Without these authentication policies in place, it won\u2019t matter how much you follow warming rules, your messages will not deliver. These authentication protocols are a sender\u2019s \u201ccalling card\u201d to the mailbox providers. It proves authority and ownership of those outbound emails being sent.<\/p>\r\n<p>Try sending a few test email campaigns to your own email inbox and open up the email headers to confirm that SPF, DKIM, and DMARC are all passing before you begin your warm up.<\/p>\r\n\r\n[caption id=\"attachment_127220\" align=\"alignnone\" width=\"1964\"]<img class=\"size-full wp-image-127220\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-16-at-12.20.51-PM.png\" alt=\"The image shows the results of email authentication checks. It indicates that SPF and DKIM both passed, verifying the email's sender IP and domain authenticity. Additionally, DMARC passed, confirming alignment with the sender's domain policies.\" width=\"1964\" height=\"364\" \/> <em>SPF, DKIM, and DMARC information can be found in email headers. Source: Gmail.<\/em>[\/caption]\r\n\r\n<h3>Establishing Predictable Sending Patterns<\/h3>\r\n<p>The typical stance any mailbox provider will take on a brand new IP and sending infrastructure will be \u201cguilty until proven innocent.\u201d It\u2019s important to not give them a reason to be suspicious of your mail. This is why slow-and-steady will win the race for senders.<\/p>\r\n<p>Mailbox providers want to see low sending volumes out of the gate with a phased throttled increase of that volume over time. This allows them to effectively assess the emails and what recipients are doing with those emails, and begin building their filtering algorithms around the IP address.<\/p>\r\n<p>A consistently smooth curve up and to the right to where a sender is eventually getting to their average email volumes is creating predictable patterns for those mailbox providers. Sending too high too early or spikey sending patterns will likely create red flags for those mailbox filters.<\/p>\r\n<h4>Determining Early Send Volume<\/h4>\r\n<p>Depending on which type of mailstream you are warming the IP up on (transactional versus marketing), and which metrics (opens, clicks, spam complaints, hard bounces, etc.) have been associated with the mailstream in the past, you may get a different answer to what your day one volumes should be set to.<\/p>\r\n<p>I\u2019vee typically taken a more conservative approach to day one volumes and recommend setting limits to 50 emails per IP address a sender is warming up. This means, if a sender has three IP addresses that are being warmed, my recommended day one limit is set to 150 emails.<\/p>\r\n<p>From day one, the \u201csweet spot\u201d for the subsequent increases are between 1.5 and two times the previous day\u2019s or campaign volume, with a hard ceiling on two times the previous day\u2019s or campaign volume. Since marketing messages are, generally, a more volatile mailstream than mission-critical transactional messages (password resets, email receipts,etc.) 1.5 to 1.8 times the previous sending volume is where a sender should stay. Those mission-critical transactional messages can tend to have a more aggressive warm-up due to the expectedness of those streams.<\/p>\r\n<h4>Taking Mailbox Providers into Consideration<\/h4>\r\n<p>There are two important points to note in this section for senders to take into consideration, when warming a new IP or set of IPs. First, it is important to make sure a sender is distributing their volumes across the breadth of their recipient domains during warm-up. Just because a sender is warming their IP with Gmail recipients does not mean they are also warming their IP up with Yahoo or Microsoft domains.<\/p>\r\n<p>The major mailbox provider entities are not sharing their algorithms with each other. If a sender has an email audience list that is heavily weighted to one particular mailbox provider as a percent of total, they should create a specific warm up plan for that mailbox provider, apart from the general mailbox provider warm up. This will reduce the risk of spiking their warmup volumes to that particular mailbox provider beyond the recommended limits.<\/p>\r\n<p>Second, it\u2019s important to remember that many of the major mailbox providers have around a 30-day rolling reputation filter. This means that once a warm up is completed, if there isn\u2019t any sending on that IP for 30 days, the IP address will \u201ccool\u201d back down and the reputation will be reset. Sending again on the IP or set of IPs would require another warm-up.<\/p>\r\n<h3>The Importance of Good Data Hygiene<\/h3>\r\n<p>Equally as important as creating smooth and predictable email volume patterns, senders want to make sure they are giving positive signals to the mailbox providers by sending to recipients who they know are expecting and will engage with their emails. With IP warmups being as volatile as they are, sending to real recipients who will interact with these messages will go a long way with the mailbox filters in establishing a strong reputation.<\/p>\r\n<p>A best practice in a new warming process is for senders to first use a validation tool, like <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/23534667941140-BriteVerify-Iterable-Integration\" target=\"_blank\" rel=\"noopener\">BriteVerify<\/a>, to clean out any non-real or risky email addresses from their audience. This will help reduce sending to non-existent recipients that result in hard bounces during warm-up.<\/p>\r\n<p>Then, segment the audience from most engaged to lesser engaged (using open and click metrics) and begin sending warm-up volumes to the most engaged audiences upfront. If senders refresh their content during warming, they can also go back and leverage those highly engaged recipients even later on in the warming process. Refreshing content is also good in a warm-up, since it will allow for a sender to sprinkle in more of the lesser engaged recipients later on in the warm up but have these lesser engaged audiences be a minor percent of the total audience.<\/p>\r\n<p>Recipient data quality is crucial for any IP warmup and beyond. Looking at the typical email conversion funnel example below, the goal for email senders is to reduce as much of the \u201cred\u201d boxes as possible in their data. They should be weeding out non-real and unengaged recipients from their list to maximize the bottom of the funnel. Reducing the \u201cred\u201d squares will ultimately open up the email inbox filters and increase the likelihood of conversions.<\/p>\r\n\r\n[caption id=\"attachment_127226\" align=\"alignnone\" width=\"1944\"]<img class=\"size-full wp-image-127226\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-16-at-12.23.00-PM.png\" alt=\"The image depicts the stages of an email campaign, starting with everyone targeted for the email. It shows how emails move from being sent by the Mail Transfer Agent (MTA) to being accepted or rejected by the mailbox provider, and finally, how they reach the inbox or are affected by issues like bounces, spam filters, or traps. The last stages illustrate user engagement and conversions from the delivered emails.\" width=\"1944\" height=\"724\" \/> <em>Email Conversion Funnel. Source: Iterable. <\/em>[\/caption]\r\n\r\n<h3>Playing By Their Rules<\/h3>\r\n<p>Senders should be considering what Mailbox Providers do and don\u2019t want to see from fresh IPs and sending infrastructure. We\u2019re playing by their rules. A proper introduction between a sender and Mailbox Provider is key in starting off on the right foot in building a positive sending reputation.<\/p>\r\n<p>Warming up in smooth predictable patterns and practicing good data hygiene throughout warm-up and beyond will be sending positive signals to the filters. In turn, senders will typically be rewarded for their good deeds. Pointing back to Benjamin Franklin\u2019s quote, don\u2019t let a failed IP warm up or no warm up at all be the deed that takes down your sending reputation. A proper IP warm up should be one of those good deeds that acts like a crucial building block used to build a better sending reputation.<\/p>\r\n<p><em>To learn more about how Iterable\u2019s Professional Services can assist with your deliverability needs, consult your CSM. Or, if you\u2019re not yet an Iterable customer, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Building a Strong Email Reputation With IP Warm-Up","post_excerpt":"In this article, we explore the important of an IP warm-up and best practices to help improve email deliverability.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"building-a-strong-email-reputation-with-ip-warm-up","to_ping":"","pinged":"","post_modified":"2024-09-18 08:00:21","post_modified_gmt":"2024-09-18 15:00:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=127219","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 16, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/081524_IP-Warming_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The image features a red circle with a white envelope icon, symbolizing email, set against a purple background. To the right of the icon, the text reads &quot;Building a Strong Email Reputation With IP-Warm Up,&quot; suggesting the content is related to strategies for establishing email sender reputation through IP warming.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/081524_IP-Warming_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/081524_IP-Warming_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/081524_IP-Warming_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/building-a-strong-email-reputation-with-ip-warm-up\/"},{"ID":127152,"post_author":"97","post_date":"2024-08-14 08:37:13","post_date_gmt":"2024-08-14 15:37:13","post_content":"<p>2024 has been a challenging year for marketers so far. In Europe, we just wrapped up a hectic period with UEFA\u2019s European Championship, which pushed all brands to capitalize on the hype. Globally, the Paris Olympics and back-to-school season have already taken hold of all industries, requiring marketing teams to deliver smart campaigns to stay ahead of the competition.<\/p>\r\n<p>But there\u2019s no time to take a breather because Black Friday and Cyber Monday (BFCM) are just around the corner. This is the final yet biggest bet of the year\u2014is your ecommerce brand ready?<\/p>\r\n<p>Here are some BFCM tips that can be easily and quickly implemented to help your team beat the rush.<\/p>\r\n<h3>What to Expect for BFCM 2024<\/h3>\r\n<p><a href=\"https:\/\/www.storyly.io\/post\/black-friday-statistics-you-should-know\" target=\"_blank\" rel=\"noopener\">Black Friday statistics from 2023<\/a> show that the ecommerce industry achieved a growth in sales last year despite the ongoing recession. According to <a href=\"https:\/\/fashionunited.uk\/news\/retail\/black-friday-2023-marks-record-online-spending-in-the-uk\/2023112572769\" target=\"_blank\" rel=\"noopener\">Adobe Analytics<\/a>, it became the most important online shopping day in the UK in 2023, resulting in \u00a31.04 billion in online spending with a 4.1% year-over-year growth.<\/p>\r\n<p><a href=\"https:\/\/www.cnbc.com\/2023\/11\/25\/black-friday-shoppers-spent-a-record-9point8-billion-in-us-online-sales-up-7point5percent-from-last-year.html#:~:text=Black%20Friday%20generated%20%249.8%20billion,easier%20to%20compare%20discounts%20online.\" target=\"_blank\" rel=\"noopener\">The same report<\/a> shows a similar trend for the US with a 7.5% increase in online sales compared to the previous year. Buy Now Pay Later (BNPL) services significantly impacted BFCM 2023 sales in both countries, constituting $79 million in the US and \u00a3101 million in the UK.<\/p>\r\n<p>Fast forward to this summer, Amazon\u2019s Prime Day provides some indicators for the upcoming BFCM period. <a href=\"https:\/\/www.forbes.com\/sites\/joanverdon\/2024\/07\/18\/prime-day-drives-142-billion-in-spending-with-amazon-the-big-winner\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> reports that the two-day event \u201cresulted in a record spending\u201d in the US with $14.2 billion. <a href=\"https:\/\/www.retail-week.com\/customer\/amazon-prime-day-uk-spend-reached-record-highs-this-year\/7046674.article\" target=\"_blank\" rel=\"noopener\">Retail Week<\/a> highlights that it reached \u201crecord highs\u201d in the UK with \u00a31.3 billion online spending.<\/p>\r\n<p>This overview indicates that global inflation and the cost-of-living crisis haven't caused a decline in peak shopping seasons. On the contrary, price-sensitive consumers are chasing worthy deals and campaigns, especially when given flexible payment options like BNPL. BFCM 2024 still offers significant opportunities for ecommerce brands, but there are some differences and trends to be aware of:<\/p>\r\n<ul>\r\n\t<li>Price-sensitivity might threaten brand loyalty. Retention of the existing customers should be a critical part of any BFCM strategy.<\/li>\r\n\t<li>With Cyber Monday stretching into December this year, it\u2019s a good idea to calculate the effects of this delay beforehand.<\/li>\r\n\t<li>Opting out of Black Friday to address sustainability concerns became an established trend in the last few years. Deciding whether to hop off the BFCM train is tricky because it is a huge opportunity to connect with customers and drive sales.<\/li>\r\n<\/ul>\r\n<p>Considering this environment, let\u2019s dive into some actionable suggestions!<\/p>\r\n<h3>How to Win Big During BFCM 2024<\/h3>\r\n<h4>1) Offer Early-Bird Discounts<\/h4>\r\n<p>2024\u2019s late BFCM doesn\u2019t mean that you need to keep shoppers waiting until the exact date. Offering early access to some deals can give your ecommerce brand an edge, allowing you to reach more people before the noise starts.<\/p>\r\n<p>Considering the potential for weakened loyalty due to price sensitivity, you can offer these early-bird discounts to specific segments, such as frequent shoppers or second-time customers. Loyalty-oriented strategies will be key to success this year.<\/p>\r\n<h4>2) Make Data-Driven Decisions for Discounts<\/h4>\r\n<p>Pricing will be crucial this year as shoppers seek worthy deals. But for which products? Which categories? And by how much?. A good start is to review last year\u2019s statistics to gain an in-depth look at shoppers' favorite categories. However, those reports won\u2019t necessarily reflect your industry and audience preferences. This is where first-party and zero-party data come into play.<\/p>\r\n<p>Analyze your products\u2019 BFCM performance from last year and sales data from the beginning of this year. Then, define your strategy. Will it be clearing out overstocked items? Or a \u201cpile them high, sell them cheap\u201d with bestsellers approach? Your existing sales data can guide you to the highest revenue opportunities.<\/p>\r\n<p>The other side of making data-driven decisions in pricing is customer satisfaction. To define discounts that will make your customers happy, collect zero-party data about their preferences. In which categories are they planning to shop during BFCM? Which payment options do they prefer? Utilize interactive content experiences in your app and on your website to survey the right audience about their preferences. This approach will help sustain and grow customer loyalty.<\/p>\r\n<h4>3) Put Content, Experience, and Value at the Center of your BFCM Campaigns<\/h4>\r\n<p>It's difficult to stand out amidst countless brands sending similar campaign messages across various channels. This is where content, experience, and value come into play.<\/p>\r\n<p>Creative content is not only about acquiring new customers, it is also key to reconnecting with your existing customer base and reminding them why they prefer your brand in the first place. Your narrative can reach your audience across channels and through various content formats.<\/p>\r\n<p>In addition to content, experience is also paramount. Ensure that your customers have a seamless and enjoyable shopping experience, with easy website navigation, fast load times, and a simple checkout process. Provide excellent customer service to promptly address any issues.<\/p>\r\n<p>Lastly, be sure to consider the value-add of your brand and products.. Instead of slashing prices, offer value through exclusive access to certain content and experiences, bundles, and loyalty rewards. Highlight the benefits of your products and services, and communicate how they can solve your customers' problems or enhance their lives.<\/p>\r\n<h4>4) Create Interactive Gift Guides<\/h4>\r\n<p>BFCM is not only for deal hunting but also an opportunity for customers to complete gift shopping for the holidays. For indecisive shoppers who don\u2019t know what to buy, you can prepare gift guides across various product categories. Blog posts have been the most popular content format to inspire shoppers looking for new gift ideas. Yet, let\u2019s face it, content consumption habits are changing rapidly, making it difficult to engage and convert customers via only articles.<\/p>\r\n<p>With the advancement in content technologies, you can now easily create <a href=\"https:\/\/www.storyly.io\/post\/how-to-create-gift-guides-that-boost-sales-conversions\" target=\"_blank\" rel=\"noopener\">interactive gift guides<\/a> that enable shoppers to answer a few questions about their preferences and receive customized gift suggestions. Your ecommerce store, whether it's an app or a website, can leverage this engaging experience this year.<\/p>\r\n<h4>5) Create Shoppable Videos<\/h4>\r\n<p>According to <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/online-video-shopping-inspiration-statistics\/\" target=\"_blank\" rel=\"noopener\">Google<\/a>, \u201cnearly 2\/3 of shoppers say online video has given them ideas and inspiration for their purchase.\u201d Similarly, according to <a href=\"https:\/\/media.bazaarvoice.com\/Bazaarvoice-Shopper-Experience-Index-Vol-17.pdf\" target=\"_blank\" rel=\"noopener\">Bazaarvoice\u2019s Shopper Experience Index in 2023<\/a>, \u201c73% of shoppers need to see branded videos on product pages, and 69% need to see shopper videos on those pages to make a confident purchase.\u201d Video content is clearly on the rise and is a powerful marketing tool to help shoppers find inspiration and make confident decisions.<\/p>\r\n<p>With the availability and growing popularity of shoppable videos across ecommerce apps and websites, it's now possible to use them also for faster conversions and higher cart values. When a single content experience can provide inspiration, trust, credibility, and an embedded add-to-cart functionality, it can significantly accelerate your BFCM campaigns\u2019 performance. Tools like <a href=\"https:\/\/www.storyly.io\/embedded-commerce\" target=\"_blank\" rel=\"noopener\">Storyly<\/a> can help with quick integration and an intuitive studio to ensure that your shoppable videos on your site or in your app are ready on time for Black Friday and Cyber Monday.<\/p>\r\n<h4>6) Plan Your Customer Journeys<\/h4>\r\n<p>Bringing existing customers to your digital store during BFCM is one only one part of the equation\u2014retaining new customers after BFCM is the other. While investing in paid media across various platforms to communicate your BFCM campaigns, you don\u2019t want these shoppers to disappear after a single visit or purchase. That\u2019s why retention shouldn\u2019t be an afterthought but an integral part of your initial BFCM strategy.<\/p>\r\n<p>Since the second purchase is a significant milestone to convert a newcomer into a frequent buyer, you can offer promo codes and special deals to these shoppers. For buyers of consumable items especially if you\u2019re in the food and drink industry, you can prepare replenishment messages. For fashion and apparel retailers, show other items that will complete the look. Regardless of the industry, segmentation and personalization will be the key. Consider migrating to a cross-channel customer communication platform, like Iterable, prior to BFCM so that, when the time comes, you can address customers with the right message at the right time throughout their entire lifecycle.<\/p>\r\n<h4>7) Consider Opting Out if it Fits into Your Brand Narrative<\/h4>\r\n<p>Finally, you need to be careful about your decision to go all in or opt out of BFCM 2024. If your brand identity and narrative align with addressing sustainability concerns or making a statement about consumerism, these might be worthwhile considerations.<\/p>\r\n<p>However, if opting out is off-brand and incompatible with your shoppers' expectations, it could come across as disingenuous.<\/p>\r\n<h3>It May Seem Early, but it\u2019s Not<\/h3>\r\n<p>In summary, these tips will help you navigate the bustling BFCM season with confidence. In the context of 2024, focusing on loyalty and retention is crucial to sustaining your brand's success.<\/p>\r\n<p>Remember, this is one of the most stressful times in the ecommerce and retail marketing calendar, so setting yourself up early is important. Explore all of these tips now so you can hit the ground running when BFCM comes.<\/p>\r\n<p><em>If you\u2019re curious how Iterable can help your team prepare for BFCM, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>\r\n<div style=\"font-size: 11px;\">\r\n<p><em>Storyly is a pioneering content experience platform, enabling brands to create compelling in-app and web experiences that inspire customers to take desired actions. With full-screen content at the core, Storyly equips marketers with dynamic channels for personalization, interactivity, and shoppable media. These powerful capabilities drive engagement, enhance product and campaign discovery, and encourage customer actions, ultimately leading to revenue growth. Storyly also empowers marketers with zero-party data for audience segmentation and simplifies content creation with its intuitive studio and AI-powered automation. Storyly is trusted by over 400 brands in more than 40 countries, including but not limited to Domino\u2019s Pizza, Turkish Airlines, United Airlines, Stradivarius, McDonald\u2019s, New Look, Decathlon, Swisscom, Footasylum, Idealo, and Rossmann.<\/em><\/p>\r\n<\/div>","post_title":"BFCM Tips for Your Ecommerce Brand","post_excerpt":"Here are some BFCM tips that can be easily and quickly implemented to help your team beat the rush. Is your ecommerce brand ready?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"bfcm-tips-for-your-ecommerce-brand","to_ping":"","pinged":"","post_modified":"2024-08-14 08:37:13","post_modified_gmt":"2024-08-14 15:37:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=127152","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 14, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/081424_BFCM-Tips_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The image shows a flat design with a blue background and a circular orange icon in the center. The icon features a white price tag symbol, commonly associated with sales or discounts. The icon casts a long shadow to the left, creating a modern and clean aesthetic. This style is often used in marketing materials, such as those for Black Friday and Cyber Monday (BFCM) promotions.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/081424_BFCM-Tips_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/081424_BFCM-Tips_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/081424_BFCM-Tips_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/bfcm-tips-for-your-ecommerce-brand\/"},{"ID":127064,"post_author":"111","post_date":"2024-08-12 10:15:53","post_date_gmt":"2024-08-12 17:15:53","post_content":"<p>To reach true personalization, brands need to leverage data about their users and their business. User data is all of the information about who the customers are and the actions they take as they engage with the brand. Business data is all of the information not tied to a specific user which provides the context needed for meaningful personalization \u2014 think product recommendations, nearest stores, relevant media to nurture, and more.<\/p>\r\n<p>During this 30 minute virtual demo, we\u2019ll show you how Iterable Catalog activates your business data to create deeply personalized messages at scale.<\/p>\r\n<p>In this first of two deep-dive sessions, you'll gain a clear understanding of how Catalog empowers marketers to:<\/p>\r\n<ul>\r\n\t<li><strong>Increase engagement and conversion:<\/strong> Contextualize and enrich every message with 1:1 product and content recommendations, location or other data matching a user\u2019s preferences and past behaviors to increase engagement, loyalty, and conversions<\/li>\r\n\t<li><strong>Personalize at scale:<\/strong> Create templates for order confirmation with recommended products, repurpose personalizations across channels, and create evergreen campaigns that update based on your user and business data<\/li>\r\n<\/ul>\r\n<p>Join us to create richer messages and deploy personalization at scale.<\/p>","post_title":"Drive Higher Message ROI with Catalog: Creating Rich Personalization at Scale","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"drive-higher-message-roi-create-rich-personalization-at-scale","to_ping":"","pinged":"","post_modified":"2024-08-27 13:11:28","post_modified_gmt":"2024-08-27 20:11:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=127064","menu_order":4,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"August 12, 2024","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":24,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-12-at-10.22.37-AM.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-12-at-10.22.37-AM.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-12-at-10.22.37-AM-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-12-at-10.22.37-AM-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/drive-higher-message-roi-create-rich-personalization-at-scale\/"},{"ID":127023,"post_author":"97","post_date":"2024-08-08 07:32:09","post_date_gmt":"2024-08-08 14:32:09","post_content":"<p>Most brand marketers are well-versed in the foundational consumer communication channels, like email, SMS, and mobile push notifications. But there\u2019s one channel that\u2019s often overlooked but can deliver a major impact: web push, also known as browser push.<\/p>\r\n<p>So today we\u2019re going to dive into the basics of web push and the benefits it can bring to any cross-channel marketing program.<\/p>\r\n<h3>What are Web Push Notifications?<\/h3>\r\n<p>Web push notifications are messages that you can send to a browser, either desktop or mobile, from a central messaging platform, like Iterable. Once a user has visited your website and opted-in to receive them, they can be notified wherever they are on the web. As long as they have a browser like Chrome or Firefox open on their smartphone, tablet, or computer, they can be sent a notification.<\/p>\r\n<p>Similar to mobile push, the goal of these messages is to entice people to re-engage with your website or brand. With their limited space, you can include a bit of text, an image, and a call-to-action that links to a webpage or app screen containing further information.<\/p>\r\n<p>Common use cases for web push include:<\/p>\r\n<ul>\r\n\t<li><strong>Promotions<\/strong> about exclusive offers, flash sales, or discounts<\/li>\r\n\t<li><strong>Content updates<\/strong> about new blog posts or articles related to user interests<\/li>\r\n\t<li><strong>Event reminders<\/strong> about upcoming occasions or important dates<\/li>\r\n\t<li><strong>Cart abandonment<\/strong> alerts enticing shoppers to complete their purchases<\/li>\r\n\t<li><strong>Feedback requests<\/strong> asking customers to rate or review products and services<\/li>\r\n\t<li><strong>Transactional communications<\/strong> regarding order status or delivery<\/li>\r\n<\/ul>\r\n<p>Before we cover how exactly to incorporate web push into your marketing strategy, let\u2019s dispel some myths. If you think these messages are nothing but annoying pop-ups, think again.<\/p>\r\n<h3>The Stats You Need to Know<\/h3>\r\n<p>It can be easy to dismiss web push notifications, both figuratively and literally, but research shows why that would be a mistake:<\/p>\r\n<ul>\r\n\t<li><strong>Ecommerce is the industry with the highest usage of web push<\/strong>. <a href=\"https:\/\/blog.subscribers.com\/web-push-notifications-the-ultimate-guide\/\" target=\"_blank\" rel=\"noopener\">22.3% of ecommerce brands<\/a> are utilizing the channel, compared to media &amp; publishing at 18.79% and insurance at 8.35%. Travel and hospitality ranked as one of the industries that use web push the least at 2.61%.<\/li>\r\n\t<li><strong>Open or view rates are high<\/strong>. Browser notifications show an <a href=\"https:\/\/mycodelesswebsite.com\/browser-notification-statistics\/\" target=\"_blank\" rel=\"noopener\">open or view rate from 45-90%<\/a>, compared to the average for email newsletters at 15-30%. Adding emojis in the copy was also shown to improve open rates by 20%.<\/li>\r\n\t<li><strong>An early web push gets the click<\/strong>. <a href=\"https:\/\/mycodelesswebsite.com\/browser-notification-statistics\/\" target=\"_blank\" rel=\"noopener\">39% of subscribers say they prefer receiving browser notifications in the morning<\/a> and another 15% appreciate updates while they\u2019re commuting to work. Personalizing the send time to a user\u2019s preferences has shown to increase reaction rates by 40%.<\/li>\r\n<\/ul>\r\n<p>Overall, web pushes are timely messages that generate high engagement and broad reach. By bypassing the need for users to visit your website on a regular basis or download an app, your brand can communicate with your audience directly and efficiently, driving immediate response.<\/p>\r\n<h3>Best Practices of Web Push<\/h3>\r\n<p>Now that we\u2019ve convinced you that web push is worth incorporating into your cross-channel strategy, let\u2019s discuss using this channel properly. Because with great power comes the great responsibility of making sure your users don\u2019t regret signing up.<\/p>\r\n<ul>\r\n\t<li><strong>Ask for opt-in strategically<\/strong>. Like other marketing channels, users must opt-in to receive web push notifications. This can be done through a hard opt-in via a straightforward yes\/no prompt or a soft opt-in that uses two dialogue boxes to explain the benefits of opting in before prompting. The soft opt-in generally yields better results because it educates users on the value of the notifications you\u2019ll send before seeking their consent.<\/li>\r\n\t<li><strong>Diversify with cross-channel marketing<\/strong>. Compound the effects of your campaigns by managing web push alongside other channels, such as email, SMS, mobile push, in-app messages, and even direct mail. Each has unique value, so consider how to create cross-channel touchpoints along your entire customer journey.<\/li>\r\n\t<li><strong>Personalize your pushes<\/strong>. These pop-ups can pack a major punch if you tailor your messages to each user\u2019s interests and preferences. If you\u2019re using Iterable, web push notifications can be customized with user profile data, event data, data feeds, and Catalog data.<\/li>\r\n\t<li><strong>Don\u2019t be afraid to experiment<\/strong>. Not only should you A\/B test your soft opt-in and copy to maximize your sign-up rates, but you should <a href=\"https:\/\/iterable.com\/blog\/next-level-experimentation-from-ideation-to-analysis\/\" target=\"_blank\" rel=\"noopener\">create experiments<\/a> to find out what types of messages resonate best with your audience.<\/li>\r\n\t<li><strong>Send with respect<\/strong>. As always, show that you have your customers\u2019 best interests in mind. Use web push sparingly, especially on mobile where browser notifications can be seen as more intrusive. And avoid disturbing users at inconvenient times by using <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/7412316462996-Optimizing-Campaign-Delivery\" target=\"_blank\" rel=\"noopener\">Quiet Hours<\/a> to pause sends during specified hours.<\/li>\r\n<\/ul>\r\n<h3>Add Web Push to Your Toolkit Today<\/h3>\r\n<p>Web push or browser push notifications are one of a marketer\u2019s most valuable tools in their cross-channel marketing toolkit, offering a direct, timely, and engaging way to communicate with users. By understanding their mechanics and adhering to best practices, you can send notifications that convert on a grand scale.<\/p>\r\n<p>For more information, be sure to check the following resources:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/115004760086-Web-Push-Overview\" target=\"_blank\" rel=\"noopener\">Support Article: Web Push Overview<\/a><\/li>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360044426071-Creating-Web-Push-Templates\" target=\"_blank\" rel=\"noopener\">Support Article: Creating Web Push Templates<\/a><\/li>\r\n\t<li><a href=\"https:\/\/academy.iterable.com\/path\/web\/product-bite-creating-a-web-push-campaign\" target=\"_blank\" rel=\"noopener\">Academy Course: Creating a Web Push Campaign<\/a><\/li>\r\n<\/ul>\r\n<p>And if you\u2019d like 1-on-1 guidance on implementing your next campaign, our experts at Iterable are here to help.<\/p>\r\n<p><em>Interested in adding web push to your marketing campaigns? <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">Request a demo<\/a> of Iterable\u2019s leading cross-channel customer communications platform.<\/em><\/p>","post_title":"Leveraging the Power of Web Push Notifications","post_excerpt":"Today we\u2019re going to dive into the basics of web push and the benefits it can bring to any cross-channel marketing program.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"leveraging-the-power-of-web-push-notifications","to_ping":"","pinged":"","post_modified":"2024-08-08 07:32:09","post_modified_gmt":"2024-08-08 14:32:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=127023","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 08, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080824_Web-Push-Stats_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The image features a blue circle with a white computer monitor icon in the center. The blue circle is set against a red background, creating a visually striking contrast. The design is minimalistic, with the computer monitor depicted in a simple, flat style. The overall look is clean and modern, suitable for representing technology or digital content.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080824_Web-Push-Stats_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080824_Web-Push-Stats_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080824_Web-Push-Stats_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/leveraging-the-power-of-web-push-notifications\/"},{"ID":126988,"post_author":"97","post_date":"2024-08-07 11:37:30","post_date_gmt":"2024-08-07 18:37:30","post_content":"<p>A new era of B2B marketing is emerging. Account-Based Marketing (ABM)\u2014directing marketing and sales resources towards high-value accounts\u2014has long been the dominant strategy. However, the rise of user-centricity and freemium models has introduced Product-Led Growth (PLG)\u2014focusing on product features and education rather than relying on sales and marketing campaigns\u2014as a compelling alternative.<\/p>\r\n<p>The question is, which approach reigns supreme in today's B2B marketing landscape? Or, is there a way to leverage the strengths of both for an even more effective marketing strategy?<\/p>\r\n<p>Let's delve into these two approaches by exploring the strengths, limitations, and potential of PLG and ABM, both individually and when used together.<\/p>\r\n<h3>Traditional B2B ABM strategies<\/h3>\r\n<p>Account-Based Marketing has long since established itself as a powerful strategy for reaching high-value customers. ABM attempts to go beyond traditional mass marketing approaches and focuses on meticulously targeting a defined set of accounts with personalized messaging and outreach efforts.The core principles of ABM revolve around careful identification, personalization, relationship building, and account-based orchestration.<\/p>\r\n<p>First, ABM involves identifying target accounts that perfectly align with your ideal customer profile (ICP). This ensures a surgical focus on the companies most likely to benefit from your product or service and become long-term, high-value customers.<\/p>\r\n<p>Next, ABM emphasizes the importance of personalization. Generic marketing messages simply won't cut it in a successful ABM campaign. The goal is to tailor messages to address the specific needs, challenges, and pain points of each target account. This personalized approach fosters deeper connections with key decision-makers within those accounts.<\/p>\r\n<p>Building strong relationships is another key tenet of ABM. By nurturing these relationships and demonstrating a genuine understanding of the target account's business, ABM helps establish trust and positions your company as a valuable partner.<\/p>\r\n<p>Finally, successful ABM requires account-based orchestration. This means ensuring that all marketing and sales efforts are aligned, presenting a unified front and a seamless customer journey for the target accounts.<\/p>\r\n<h4>Benefits of ABM<\/h4>\r\n<p>The targeted nature of ABM translates into several significant advantages for B2B marketers. Perhaps the most compelling benefit is the potential for a high return on investment.<\/p>\r\n<p>By focusing resources towards a defined set of high-value accounts, ABM campaigns can keep costs manageable while generating significant revenue compared to broader marketing and sales efforts.<\/p>\r\n<p>Because ABM fosters deeper customer relationships with key decision-makers within target accounts, nurturing these relationships can help streamline the sales process by generating well-qualified leads, primed for conversion.<\/p>\r\n<h4>Challenges with ABM<\/h4>\r\n<p>While ABM offers a powerful approach, it's not without its limitations or difficulties. One of the key challenges is the time-consuming and resource-intensive nature of this strategy. Developing a successful ABM campaign requires significant upfront planning, execution, and ongoing nurturing of target accounts.<\/p>\r\n<p>Additionally, sales and marketing teams need to be in close communication to ensure that they\u2019re telling the same story with deliverables<\/p>\r\n<p>This can be exceptionally difficult for many organizations because it can require modern technologies, engineering resources, and, most challenging of all, maintaining data hygiene by ensuring contact and account data is updated accurately and regularly at all interaction points. Anyone who\u2019s spent time working in sales operations can tell you how difficult it is to get sales reps to update contact and account records with details about offline interactions.<\/p>\r\n<p>Another limitation is the potential effectiveness for smaller, niche markets. If your ideal customer profile (ICP) is highly specific and the pool of high-value accounts is limited, ABM may not be the most scalable approach.<\/p>\r\n<h3>The Rise of PLG<\/h3>\r\n<p>Product-Led Growth represents a paradigm shift in B2B marketing since this strategy prioritizes the product itself as the primary driver of user acquisition, activation, and retention. Unlike traditional sales-led models, PLG empowers users to explore and experience the product directly, driving organic growth and customer acquisition.<\/p>\r\n<p>Companies like Box and Airtable are prime examples of PLG in action. These businesses have successfully leveraged their products to attract and engage a vast user base, often bypassing traditional sales cycles altogether. PLG empowers users to become advocates for the product, fueling organic growth through word-of-mouth and referrals.<\/p>\r\n<h4>Benefits of a PLG Strategy<\/h4>\r\n<p>By placing the product at the center of the customer journey, PLG can shorten sales cycles and increase conversion rates. Users who have already experienced the value of the product are likely to positively influence enterprise purchase agreements, reducing the need for extensive sales pitches and negotiations.<\/p>\r\n<p>Contrary to a traditional land-and-expand approach, PLG allows for product virality to run through organizations to the point that it becomes clear\u2014to both the PLG organization and the procurement team at the target company\u2014that writing up a corporate purchase agreement is the most logical next step. This streamlined process can lead to faster revenue growth and improved sales efficiency.<\/p>\r\n<p>Beyond rapid scaling and reduced customer acquisition costs, PLG offers an opportunity to gain a deep understanding of user behavior and preferences. By observing how users interact with the product, businesses can gain invaluable insights into product usage, pain points, and areas for improvement. This data-driven approach fuels product development and iteration, ensuring the product continually evolves to meet user needs.<\/p>\r\n<p>Lastly, a major advantage of the PLG strategy is the ability to streamline the purchasing process. Unlike traditional sales-led models that often involve lengthy negotiations and approvals, PLG empowers individuals and small teams to make purchases independently. This self-serve model eliminates the need for extensive involvement from sales, legal, and finance teams, accelerating the sales cycle and reducing friction. By offering clear pricing, packaging and user-friendly ecommerce solutions, PLG empowers customers to evaluate and purchase the product or service that best suits their needs without the burden of complex (and costly) sales interactions.<\/p>\r\n<h4>Challenges with a PLG Strategy<\/h4>\r\n<p>While PLG offers immense potential, it also has its drawbacks. First and foremost, not all businesses or products are suited for a purely product-led approach. Complex enterprise solutions such as electronic health record (EHR) or enterprise resource planning (ERP) softwares for example, cannot be used on an individual level or require significant sales and implementation support, making a traditional sales-led model a requirement.<\/p>\r\n<p>Another significant hurdle lies in monetization. Converting free users into paying customers requires a well-defined value proposition and compelling upgrade paths. Identifying the right monetization strategy, whether it's freemium, premium tiers, or feature-based pricing, is crucial for long-term success. Also, it's essential to continuously provide value and address user needs proactively. Without ongoing product improvements and feature enhancements, users may lose interest and seek alternatives.<\/p>\r\n<p>Also, PLG demands a significant investment in user experience and onboarding. To drive product adoption and retention, companies must prioritize seamless and intuitive interactions throughout the entire journey. This requires substantial upfront investment in infrastructure, technology, and support resources.<\/p>\r\n<p>Finally, PLG can lead to an organizational focus on short-term metrics like user acquisition and activation, potentially at the expense of long-term customer value and retention. It's crucial to strike a balance between rapid growth and building a sustainable customer base that feeds into larger, sales-led deals.<\/p>\r\n<h3>The Hybrid Approach: Merging PLG and ABM for Maximum Impact<\/h3>\r\n<p>While PLG and ABM represent very distinct strategies, their strengths can be quite complementary. A hybrid approach that combines elements of both models can allow organizations to leverage the power of product-led growth to bring in immediate revenue and acquire a wider audience while simultaneously nurturing high-value accounts through targeted ABM initiatives.<\/p>\r\n<p>Using both PLG and ABM allows companies to capitalize on the viral potential of PLG while allowing sales resources to be focused on larger, enterprise-level deals, rather than wasting time on individual or small team transactions. Additionally, insights gained from PLG can inform ABM targeting and personalization, leading to more effective outreach and conversion rates.<\/p>\r\n<p>By analyzing user behavior, product usage, and feature adoption within the broader user base, marketers can identify high-value segments and tailor ABM efforts accordingly. This wealth of qualitative and quantitative data provides a deeper understanding of customer needs and preferences, enabling more precise targeting and personalized messaging.<\/p>\r\n<p>By combining the best of both worlds, organizations can achieve a more balanced and sustainable growth strategy. This hybrid approach can help businesses maximize customer lifetime value, improve customer satisfaction, and strengthen overall market position.<\/p>\r\n<h3>Which Solution is Right for You?<\/h3>\r\n<p>Choosing between PLG and ABM, or adopting a hybrid approach, depends on several factors. Let\u2019s break down when each strategy might be most effective.<\/p>\r\n<h4>When to Choose ABM<\/h4>\r\n<ul>\r\n\t<li>High-value, complex products or services: For enterprise solutions requiring significant customization and support, ABM is often more suitable.<\/li>\r\n\t<li>Limited target market: If your ideal customer profile is narrow, ABM can allow you to focus resources on a specific set of accounts.<\/li>\r\n\t<li>Existing relationships with key accounts: If you already have established relationships with high-value customers, ABM can be used to deepen those connections.<\/li>\r\n<\/ul>\r\n<h4>When to Choose PLG<\/h4>\r\n<ul>\r\n\t<li>Product is self-serve: If your product is easy to use and doesn't require extensive sales or implementation support, PLG could be the ideal approach.<\/li>\r\n\t<li>Large, addressable market: PLG thrives in markets with a significant number of potential users.<\/li>\r\n\t<li>Focus on rapid growth and scalability: If quick user acquisition and expansion are your primary goals, PLG can be a powerful strategy.<\/li>\r\n<\/ul>\r\n<h4>When to Consider a Hybrid Approach<\/h4>\r\n<ul>\r\n\t<li>Both requirements met: Your product, sales, and marketing infrastructure are fully enabled for both PLG and ABM<\/li>\r\n\t<li>Need to address a diverse customer base: Combining PLG and ABM allows you to cater to different customer segments with tailored strategies.<\/li>\r\n\t<li>Resource allocation optimization is a priority: By strategically allocating resources between PLG and ABM, you can maximize your marketing and sales efforts.<\/li>\r\n<\/ul>\r\n<p>Ultimately, the best approach depends on your specific business goals, target market, and available resources. If your organization is set up with the right people, processes and technology to do either, consider experimenting with both PLG and ABM to determine the optimal strategy for your organization.<\/p>\r\n<p><em>To learn more about how Iterable can help your brand reach target customers, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"Modern B2B Marketing Strategies: PLG Versus ABM","post_excerpt":"Let's explore the strengths, limitations, and potential of PLG and ABM, both individually and when used together.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"modern-b2b-marketing-strategies-plg-versus-abm","to_ping":"","pinged":"","post_modified":"2024-08-07 11:37:30","post_modified_gmt":"2024-08-07 18:37:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126988","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 07, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080124_Sterling-Modern-B2B_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The image has a purple background with a large green circle in the center. Inside the green circle, there are two white icons representing people, connected by a pair of arrows. One arrow points downward from the upper icon to the lower icon, and the other arrow points upward from the lower icon to the upper icon. The green circle casts a long shadow to the lower left, adding depth to the design.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080124_Sterling-Modern-B2B_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080124_Sterling-Modern-B2B_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080124_Sterling-Modern-B2B_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/modern-b2b-marketing-strategies-plg-versus-abm\/"},{"ID":126969,"post_author":"97","post_date":"2024-08-06 07:38:35","post_date_gmt":"2024-08-06 14:38:35","post_content":"<p>Artificial intelligence is now part and parcel of our everyday lives. In <a href=\"https:\/\/iterable.com\/blog\/survey-says-what-marketers-really-think-about-generative-ai\/\" target=\"_blank\" rel=\"noopener\">our survey of over 1,200 marketers<\/a>, 91% say they\u2019re already using AI in their jobs, and 62% use AI outside their jobs as well.<\/p>\r\n\r\n[caption id=\"attachment_126970\" align=\"alignnone\" width=\"2032\"]<img class=\"size-full wp-image-126970\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-05-at-11.19.37-AM.png\" alt=\"The image shows a line graph from Google Trends depicting the search interest for the keyword &quot;AI&quot; over the past five years. The x-axis represents the timeline from August 4, 2019, to August 5, 2024, and the y-axis represents the interest level, with values ranging from 0 to 100. Overall, the graph indicates a substantial rise in interest for the keyword &quot;AI&quot; over the past five years, particularly from mid-2022 onwards.\" width=\"2032\" height=\"648\" \/> <em>Google Trends showing the search popularity of \u201cAI\u201d over the last five years. Source: <a href=\"https:\/\/trends.google.com\/trends\/explore?date=today%205-y&amp;geo=US&amp;q=AI&amp;hl=en\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>.<\/em>[\/caption]\r\n\r\n<p>But even though the initial hype of AI may have dipped slightly, we still have plenty of insights to gain from it. We\u2019ve scoured the internet for the latest information on AI and how marketers are leveraging various tools to level-up their customer communications.<\/p>\r\n<p>Read on for four ways you can use AI to take your campaigns up a notch, and find out how Iterable\u2019s AI Suite can unlock the most optimal in-the-moment messaging.<\/p>\r\n<h3>1. Let AI Pick the Right Communication Channel<\/h3>\r\n<p>Expanding your channel mix greatly enhances the effectiveness of your marketing campaigns. In fact, <a href=\"https:\/\/iterable.com\/blog\/30-cross-channel-marketing-stats-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">cross-channel shoppers spend three times more than single-channel shoppers<\/a>. And brands with effective cross-channel customer engagement strategies retain, on average, <a href=\"https:\/\/www.digitalcommerce360.com\/2013\/12\/31\/why-omnichannel-strategy-matters\/\" target=\"_blank\" rel=\"noopener\">89% of their customers<\/a> compared to 33% for companies with weak cross-channel customer engagement.<\/p>\r\n<p>More channels means a better bottom line, but how can you optimize reach across more platforms without sacrificing efficiency?<\/p>\r\n<p>AI-powered marketing platforms can remove <a href=\"https:\/\/www.investopedia.com\/terms\/a\/analysisparalysis.asp\" target=\"_blank\" rel=\"noopener\">analysis paralysis<\/a>\u2014the feeling of being unable to make a decision due to overthinking\u2014by selecting the right method of communication for every single customer. Iterable\u2019s AI Suite, for instance, includes <a href=\"https:\/\/iterable.com\/blog\/integrating-ai-into-your-martech-stack\/\" target=\"_blank\" rel=\"noopener\">Channel Optimization<\/a>, which maximizes the value of each send by analyzing historical data and automatically determining which channel a user is most likely to engage with.<\/p>\r\n<p>Additionally, generative AI tools, like Iterable\u2019s <a href=\"https:\/\/iterable.com\/blog\/mastering-iterables-ai-suite\/\" target=\"_blank\" rel=\"noopener\">Copy Assist<\/a>, make it easy to customize the creative for each channel to achieve greater results. This way, you can not only power a more effective cross-channel experience but also create 1:1 messaging that resonates with customers wherever they are.<\/p>\r\n<h3>2. AI Puts the Data in Data-Driven<\/h3>\r\n<p>Everybody loves to talk about data-driven marketing, but it all depends on the quality of that data. Incomplete data can lead to inaccurate results, which degrades the effectiveness of your marketing campaigns over time.<\/p>\r\n<p>AI, however, is making marketing smarter by scaling and automating content generation, streamlining the customer experience with assisted workflows and deriving deeper insights. When asked what <a href=\"https:\/\/iterable.com\/blog\/survey-says-what-marketers-really-think-about-generative-ai\/\" target=\"_blank\" rel=\"noopener\">draws marketers to use AI on the job<\/a>, 47% say AI enables them to work more effectively and 43% report AI fostering more accurate work.<\/p>\r\n<p>The key to making smarter marketing decisions is to ensure that the technology you use is powered by <a href=\"https:\/\/iterable.com\/blog\/explainable-ai-the-next-stage-of-evolution\/\" target=\"_blank\" rel=\"noopener\">Explainable AI<\/a>. Explainability establishes trust by infusing transparency in the AI model\u2019s decision-making process. Unlike the opaque, black box of certain AI solutions, Explainable AI provides a more \u2018glass box\u2019 experience that clearly shows what powers its predictions.<\/p>\r\n<p>With Iterable\u2019s AI Suite, you can rest assured that nothing is a mystery. Our platform was designed to empower data-driven marketing by putting you in the driver\u2019s seat with built-in intelligence. Whether you\u2019re using Iterable AI to predict which users are most likely to convert with <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/5000056031508-Predictive-Goals-Overview\" target=\"_blank\" rel=\"noopener\">Predictive Goals<\/a> or analyzing what\u2019s the <a href=\"https:\/\/iterable.com\/blog\/mastering-iterables-ai-suite\/\" target=\"_blank\" rel=\"noopener\">Next Best Action<\/a> to take, the insights you receive will be crystal clear.<\/p>\r\n<h3>3. AI Makes Your Messages Literally More Memorable<\/h3>\r\n<p><a href=\"https:\/\/www.warc.com\/content\/paywall\/article\/bestprac\/what-we-know-about-recall-and-recognition\/en-GB\/107154?\" target=\"_blank\" rel=\"noopener\">New research<\/a> shows that customer recall is driven by a variety of factors, including the quality of the creative, the channel selection and media environment, and the clarity of the surrounding content.<\/p>\r\n<p>To maximize recall, marketers are advised to heighten customers\u2019 emotions, mix short-form and long-form ads, and deploy campaigns across multiple channels. Gen Z tends to have the highest recall, so repetitive is key to being recognized by older consumers. But how many touchpoints are optimal to get your messages to sink in?<\/p>\r\n<p>Marketers are often hesitant to increase the frequency of their sends because they\u2019re concerned about message fatigue, but Iterable\u2019s <a href=\"https:\/\/iterable.com\/blog\/mastering-iterables-ai-suite\/\" target=\"_blank\" rel=\"noopener\">Frequency Optimization<\/a> is exactly the AI-powered reassurance they need to keep customer sentiment high.<\/p>\r\n<p>With Frequency Optimization, marketers can set their preferred capping range per channel, and then AI determines the ideal quantity of marketing messages a user should receive in a given week or month across all channels.<\/p>\r\n<p>Knowing that older consumers may need more repetition to induce recall, you can use Frequency Optimization to test the impact of frequency among users by age or generation. And in a world of declining attention spans, we need all the recall help we can get.<\/p>\r\n<h3>4. The Future of Digital Commerce is AI Agility<\/h3>\r\n<p>Staying on the cutting-edge of AI technology can make or break your brand in the long run. As <a href=\"https:\/\/whidegroup.com\/blog\/inspirational-ecommerce-quotes\/\" target=\"_blank\" rel=\"noopener\">Eric Pearson<\/a>, CIO of International Hotel Group (IHG) once put it, \u201cit\u2019s no longer the big beating the small, but the fast beating the slow.\u201d<\/p>\r\n<p>AI is revolutionizing brands\u2019 approach to digital commerce through hyper-personalized campaigns, predictive demand forecasting, optimized marketing strategies, and more. Generative AI, in particular, is disrupting ecommerce content creation, and <a href=\"https:\/\/iterable.com\/blog\/survey-says-what-marketers-really-think-about-generative-ai\/\" target=\"_blank\" rel=\"noopener\">nearly 9 in 10 marketers<\/a> believe they will have to learn how to use AI to maintain their value as a marketer.<\/p>\r\n<p>Fortunately, the future of digital commerce is now. AI platforms are empowering marketers to personalize products and promotions at scale, vastly exceeding historical attempts to customize campaigns.<\/p>\r\n<p>The agility that AI offers will give marketers a competitive advantage. For instance, <a href=\"https:\/\/iterable.com\/blog\/mastering-iterables-ai-suite\/\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s AI Suite<\/a> allows you to identify meaningful commonalities among shoppers and activate that data fast. Copy Assist also enables more creativity by quickly providing new copy suggestions based on the content you create for new variations to test.<\/p>\r\n<h3>Be the Tortoise and the Hare<\/h3>\r\n<p>With the right AI technology, you don\u2019t have to choose between being slow and steady and winning the race.<\/p>\r\n<p>As we\u2019ve discussed, AI can take your marketing campaigns to the next level by making them more data-driven, agile, and memorable. You can use AI to reach more people across more channels\u2014without burdening you with more effort.<\/p>\r\n<p>Let AI boost the great work you\u2019re already doing\u2014and make it even better.<\/p>\r\n<p><em>Convinced to let Iterable AI take the wheel? Reach out and <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> of our suite today.<\/em><\/p>","post_title":"4 Ways AI Can Take Your Marketing Campaigns to the Next Level","post_excerpt":"Read on for four ways you can use AI to take your campaigns up a notch and how Iterable\u2019s AI Suite can unlock the most optimal messaging.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"4-ways-ai-can-take-your-marketing-campaigns-to-the-next-level","to_ping":"","pinged":"","post_modified":"2024-08-06 07:38:35","post_modified_gmt":"2024-08-06 14:38:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126969","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 06, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080624_Hot-Tip-Tuesday_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The image has an orange background and features a heading with white text that reads, &quot;4 Ways AI Can Take Your Marketing Campaigns to the Next Level.&quot; To the right of the text is a purple circle containing two white, star-like sparkles. The circle casts a long shadow to the lower right, giving a sense of depth to the design.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080624_Hot-Tip-Tuesday_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080624_Hot-Tip-Tuesday_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/080624_Hot-Tip-Tuesday_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/4-ways-ai-can-take-your-marketing-campaigns-to-the-next-level\/"},{"ID":126952,"post_author":"97","post_date":"2024-08-01 13:08:50","post_date_gmt":"2024-08-01 20:08:50","post_content":"","post_title":"A Savvy Marketer\u2019s Guide to a Stellar SMS Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-savvy-marketers-guide-to-building-a-stellar-sms-strategy","to_ping":"","pinged":"","post_modified":"2024-10-09 14:28:44","post_modified_gmt":"2024-10-09 21:28:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=126952","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"August 01, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/the-savvy-marketers-guide-to-building-a-stellar-sms-strategy\/"},{"ID":126900,"post_author":"97","post_date":"2024-08-01 08:41:54","post_date_gmt":"2024-08-01 15:41:54","post_content":"<p>Connecting people with the products that bring them joy doesn\u2019t happen in a vacuum\u2014it requires a constant feedback loop of testing and experimentation.<\/p>\r\n<p>That\u2019s why we\u2019ve created the live Iterable Academy training series, \u201cNext-Level Experimentation: From Ideation to Analysis.\u201d In this series, we dive deep into exactly how to build an experiment from start to finish\u2014from developing a hypothesis and creating variants to evaluating your results and repeating for future experiments.<\/p>\r\n<p>Our course is available to everyone, regardless of whether you use Iterable, but if you\u2019re looking for the TL;DR, keep reading.<\/p>\r\n<h3>How to Find Success with Experiments<\/h3>\r\n<p>Experiments are critical components in any marketer\u2019s toolkit because they allow you to foster data-driven decision making and test new ideas in low-risk ways. Running more experiments creates an exponential effect on your findings, informing future tests and improving your team\u2019s understanding of what resonates best with your users.<\/p>\r\n<p>But before you sprint to deploy your next A\/B\/n split, here are a few general best practices for finding success with experiments.<\/p>\r\n<ul>\r\n\t<li><strong>Build a culture of testing<\/strong>. Nothing improves if no one else is involved, so make experimentation a core part of your marketing process.<\/li>\r\n\t<li><strong>Experiment often<\/strong>. The real impact on your organization will come from being consistent with experimentation efforts, rather than relying on a one-off test.<\/li>\r\n\t<li><strong>Document your learnings<\/strong>. Keep tabs on any trends you see and circulate your reporting and analytics to anyone else at your company who could benefit from your insights.<\/li>\r\n\t<li><strong>Embrace failure<\/strong>. Understand that even \u201cfailed\u201d experiments are a success\u2014learning what doesn\u2019t work is just as valuable as understanding what does.<\/li>\r\n<\/ul>\r\n<h3>The 5-Step Process to an Impactful Experiment<\/h3>\r\n<p>Making the most out of any experiment is easier when you can break down the process, step by step. So let\u2019s get into it.<\/p>\r\n<p>In the next sections, we\u2019ll walk through each of the following:<\/p>\r\n<ol>\r\n\t<li><strong>Ideation<\/strong>: Define your goals and develop a hypothesis<\/li>\r\n\t<li><strong>Design:<\/strong> Identify the appropriate experiment type<\/li>\r\n\t<li><strong>Setup<\/strong>: Configure experiment settings within Iterable<\/li>\r\n\t<li><strong>Measurement<\/strong>: Review results and analytics<\/li>\r\n\t<li><strong>Repeat!<\/strong><\/li>\r\n<\/ol>\r\n<h4>1. Ideation<\/h4>\r\n<p>Before you actually design your experiment, it\u2019s important to review your business goals and ideate on new ways to experiment. What are you looking to achieve?<\/p>\r\n<p>Rather than defining an overarching, sweeping goal, focus individual experiments on specific sub-goals. This way, you can ensure each goal has a specific, measurable behavior tied to it.<\/p>\r\n<p>For instance, in our Iterable Academy course, we use a fictitious fitness subscription service, Fiterable, as our example in this 5-step process. If Fiterable\u2019s initial goal is to drive users to convert from a free trial to a paid subscription, potential subgoals could be to increase the rate at which users download the Fiterable app or complete their first class.<\/p>\r\n<p>Once you have a clear goal defined, we recommend forming a hypothesis. When developing your hypothesis, be intentional when defining your proposed changes and expected outcomes. An example hypothesis for Fiterable might be, \u201cIf I change my subject line to employ a motivational tone, I expect my open rate to increase by at least 20%, from a baseline of 28% to 34%.\u201d<\/p>\r\n<p>Make sure you only test one hypothesis at a time and include a minimum desired lift to strengthen it. Document this hypothesis ahead of your text execution, so you can reference it during analysis.<\/p>\r\n<p>Now that you\u2019ve ideated on your goals and defined a specific hypothesis, it\u2019s time to design the experiment.<\/p>\r\n<h4>2. Design<\/h4>\r\n<p>When identifying how to design your experiment, consider what can be tested to measure your hypothesis. What are you looking to optimize?<\/p>\r\n<p>In Iterable, you can select a variety of experiment types, based on send time or content such as subject line, preheader, or message body.<\/p>\r\n\r\n[caption id=\"attachment_126901\" align=\"alignnone\" width=\"1114\"]<img class=\"size-full wp-image-126901\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-01-at-11.19.51-AM.png\" alt=\"The title at the top reads &quot;New experiment.&quot; Below this is a field labeled &quot;Experiment name,&quot; which contains the text &quot;Welcome Fall '23' experiment.&quot; Under the &quot;Type&quot; section, there are several options for the type of experiment to create, with the following options: Subject line (selected), Preheader text, From name and sender, Body, Send time, Everything. And at the bottom right corner, there is a green button labeled &quot;Create experiment,&quot; and on the bottom left corner, a &quot;Cancel&quot; button.\" width=\"1114\" height=\"978\" \/> <em>Within the Experiments setup, select your experiment type. In this case, \u201csubject line\u201d is chosen.<\/em>[\/caption]\r\n\r\n<p>With a send time experiment, you can send a campaign to your entire user list at different times so you can see which gets the best response. Or, you can test the effectiveness of campaigns that are sent using the <a href=\"https:\/\/iterable.com\/blog\/what-is-send-time-optimization\/\" target=\"_blank\" rel=\"noopener\">Send Time Optimization (STO)<\/a> feature in Iterable\u2019s AI Suite.<\/p>\r\n<p>Additionally, Iterable offers the ability to test \u201cEverything\u201d as an experiment type, but we recommend using this setting only when you have a very clear use case for it. For example, if you want to compare the performance of two drastically different campaigns, you might test everything. The insights gained from this type of testing tend to be limited, since you can't attribute the results you see to a specific change you've made.<\/p>\r\n<p>How do you choose which experiment type is right for you? Review past tests in Iterable\u2019s Experiments Index page, and filter by success metrics to determine what\u2019s been tried in the past. For goals related to improving click-through rate or completing a call to action, review heatmap data to understand if a new placement or copy should be considered.<\/p>\r\n<p>Once you\u2019ve selected the right design, you can easily set up the experiment in the Iterable platform.<\/p>\r\n<h4>3. Setup<\/h4>\r\n<p>Using Iterable, you can configure your experiment\u2019s specific settings. If you\u2019re testing content like subject lines, Iterable\u2019s generative AI feature, <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/17172997847572-Copy-Assist\" target=\"_blank\" rel=\"noopener\">Copy Assist<\/a>, can help you draft iterations of your messaging. Iterable can also test with all users or test with a subset of users first and optimize your campaign by sending the best performing variant to remaining users.<\/p>\r\n\r\n[caption id=\"attachment_126907\" align=\"alignnone\" width=\"1128\"]<img class=\"size-full wp-image-126907\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-01-at-11.24.01-AM.png\" alt=\"The image shows a &quot;Variant setup&quot; screen for creating an A\/B test in a Iterable. It includes a control variant named &quot;Welcome Fall 23&quot; with the subject line &quot;Just in time for the holidays... 15% off!&quot; and a Variant B section with an editable subject line and suggested alternatives. There are options to add all suggested variants, cancel, and a &quot;Try Again&quot; button at the bottom, with settings for audience and test strategy visible below.\" width=\"1128\" height=\"1178\" \/> <em>Leverage Copy Assist to generate alternate copy for subject line variant creation. <\/em>[\/caption]\r\n\r\n<p>When determining your test size, we recommend testing with as many users as you feel comfortable, but with no fewer than 1,000 users per variant. If you want to ensure that you can measure statistically significant results, we recommend using a sample size calculator, like the one offered by <a href=\"https:\/\/www.statsig.com\/calculator\" target=\"_blank\" rel=\"noopener\">Statsig<\/a>, to determine the right test size for your experiment.<\/p>\r\n\r\n[caption id=\"attachment_126913\" align=\"alignnone\" width=\"1384\"]<img class=\"size-full wp-image-126913\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-01-at-11.28.19-AM.png\" alt=\"The image shows the &quot;Settings&quot; section for audience segmentation in Iterable. It includes options for a holdout group, test groups, and an optimized group, with percentages set at 20%, 20%, and 60% respectively. There are settings for adding a holdout group, specifying the holdout group size and attribution window, and choosing between testing with all users or a subset of users, with the test group size set at 20%.\" width=\"1384\" height=\"966\" \/> <em>Experimentation settings include holdout groups and testing strategies. Once selected, they can be seen in the audience group breakdowns.<\/em>[\/caption]\r\n\r\n<p>Okay, now that your experiment is up and running, let\u2019s review the results and analyze its performance.<\/p>\r\n<h4>4. Measurement<\/h4>\r\n<p>There are two metrics that are key to proper measurement of any experiment:<\/p>\r\n<ul>\r\n\t<li><strong>Confidence<\/strong> indicates the likelihood that a variant is truly performing better than the control<\/li>\r\n\t<li><strong>Lift<\/strong> shows by approximately how much<\/li>\r\n<\/ul>\r\n<p>A result is statistically significant if the reported confidence exceeds a particular threshold. While the industry standard for this threshold is typically 95%, organizations that are less risk-averse may be comfortable with 90%. Regardless of which threshold you choose for your organization, we recommend applying that same threshold across all your experiments. This will help ensure you\u2019re making decisions consistently.<\/p>\r\n<p>In Iterable, confidence and lift can be viewed in the Overview tab of the Experiment Analytics page, but you can dive even deeper by clicking the Performance tab. There, you can use different time frame filters and define guardrail metrics, like checking unsubscribes if you\u2019re optimizing open rate or average order value if you\u2019re optimizing purchases.<\/p>\r\n\r\n[caption id=\"attachment_126919\" align=\"alignnone\" width=\"1396\"]<img class=\"size-full wp-image-126919\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-01-at-11.30.28-AM.png\" alt=\"The image shows the results of an &quot;October promotion&quot; experiment in Iterable, indicating that the &quot;BOGO Costumes&quot; variant is the winner. It compares the test variant against the control, showing metrics like the number of sends, unique add-to-cart rate, lift, and confidence. Detailed experiment information is provided, including the test subject, start and end times, experiment ID, creator, initial send size, and test period duration.\" width=\"1396\" height=\"1168\" \/> <em>Review Experimentation Analytics on the Overview page to see metrics like \u201cConfidence\u201d and \u201cLift.\u201d<\/em>[\/caption] [caption id=\"attachment_126925\" align=\"alignnone\" width=\"1162\"]<img class=\"size-full wp-image-126925\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/Screen-Shot-2024-08-01-at-11.33.01-AM.png\" alt=\"The image displays the performance metrics of an &quot;October promotion&quot; experiment in Iterable. It includes a variant breakdown showing the control &quot;October Sale&quot; and the winning variant &quot;BOGO Costumes,&quot; with data on sends, opens, clicks, and add-to-cart actions. Below this, a line graph illustrates the variant performance over time, analyzing the add-to-cart metric across several days.\" width=\"1162\" height=\"1142\" \/> <em>Review Experimentation Analytics on the Performance page to dive deeper with time frame filters and metric selection.<\/em>[\/caption]\r\n\r\n<h4>5. Repeat!<\/h4>\r\n<p>Of course, experimentation should be an ongoing effort, not a one-time occurrence. You can create a feedback loop by using your previous round of experiments to inform your next set of experiments. As you evaluate an experiment\u2019s results, consider the following: What might help further improve conversions? How can you experiment throughout all stages of the marketing funnel? Are there any similar campaigns where you can apply your learnings?<\/p>\r\n<p>To take it a step further, we recommend regularly reviewing your past experiments to draw even more learnings. Iterable\u2019s Experiment Suite makes this easy with dedicated Experiments Index &amp; Analytics pages, so you can see what\u2019s worked in the past, what didn\u2019t, and what showed promise.<\/p>\r\n<p>But, even if you don\u2019t have a marketing automation platform, you should always document your learnings. We recommend keeping an experiment notebook, where you can jot down your original hypothesis and experiment results, as well as any interesting insights and the business decisions you made because of them.<\/p>\r\n<p><br \/>\r\nNow you can close that feedback loop, and rinse and repeat for future experiments.<\/p>\r\n<p>Even More Experimentation Resources<\/p>\r\n<p>To learn more about experimentation using Iterable, check out our following resources.<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/academy.iterable.com\/next-level-experimentation-from-ideation-to-analysis?next=%2Fnext-level-experimentation-from-ideation-to-analysis%2F1908459\" target=\"_blank\" rel=\"noopener\"><strong>Academy Course<\/strong><\/a>: Next Level Experimentation<\/li>\r\n\t<li><a href=\"https:\/\/iterable.com\/webinars\/ask-a-maker-about-how-rocksbox-rocks-subscription-through-testing-experimentation\/\" target=\"_blank\" rel=\"noopener\"><strong>Webinar<\/strong><\/a>: Ask a Maker About: How Rocksbox Rocks Subscription Through Testing &amp; Experimentation<\/li>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480325-Experiments-Overview\" target=\"_blank\" rel=\"noopener\"><strong>Support Documentation<\/strong><\/a>: Experiments Overview<\/li>\r\n\t<li><a href=\"https:\/\/academy.iterable.com\/experiments-ab-testing\" target=\"_blank\" rel=\"noopener\"><strong>Academy Course<\/strong><\/a>: Experiments and A\/B Testing<\/li>\r\n<\/ul>\r\n<p><em>Ready to give Iterable Experiments a whirl? Reach out and <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> to get started today.<\/em><\/p>","post_title":"Next-Level Experimentation: From Ideation to Analysis","post_excerpt":"Connecting people with the products that bring them joy doesn\u2019t happen in a vacuum\u2014it requires a constant feedback loop of experimentation.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"next-level-experimentation-from-ideation-to-analysis","to_ping":"","pinged":"","post_modified":"2024-08-01 08:41:54","post_modified_gmt":"2024-08-01 15:41:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126900","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 01, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/073024_VILT-Webinar_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/073024_VILT-Webinar_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/073024_VILT-Webinar_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/08\/073024_VILT-Webinar_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/next-level-experimentation-from-ideation-to-analysis\/"},{"ID":126848,"post_author":"97","post_date":"2024-07-31 06:30:09","post_date_gmt":"2024-07-31 13:30:09","post_content":"<p>From a marketer\u2019s perspective, email newsletters are a great opportunity to collect addresses. Who hasn\u2019t offered a discount to customers if they subscribe? Getting a first-time visitor\u2019s email address opens the door to future opportunities with that potential customer. However, the effectiveness of your newsletter hinges on a myriad of factors including deliverability, segmentation, and personalization.<\/p>\r\n<p>This blog post delves into the best practices for creating impactful email newsletters that not only engage your audience but also maintain high deliverability and relevance through segmentation and dynamic content.<\/p>\r\n<h3>The Importance of Email Deliverability<\/h3>\r\n<p>Email deliverability refers to the ability of your emails to reach the recipient's inbox rather than being relegated to the spam folder or, worse, being rejected altogether (bouncing). High deliverability is crucial because no matter how well-crafted your email newsletter is, it won\u2019t be effective if it doesn\u2019t reach your audience.<\/p>\r\n<p>Several factors impact deliverability, including sender reputation, email content, frequency, recipient engagement, and a clean list.<\/p>\r\n<ol>\r\n\t<li><strong>Sender Reputation<\/strong>: ISPs (Internet Service Providers) assess your brand\u2019s sending habits to determine whether or not your emails should be delivered. A good <a href=\"https:\/\/iterable.com\/blog\/what-is-email-reputation\/\" target=\"_blank\" rel=\"noopener\">sender reputation<\/a> is built by avoiding spammy behavior, such as sending unsolicited emails or using misleading subject lines.<\/li>\r\n\t<li><strong>Email Content<\/strong>: Avoid spammy content that can trigger spam filters. This includes excessive use of exclamation marks, all caps, and words like \"free\" or \"urgent.\" Also, ensure that your emails are free from malware or suspicious links.<\/li>\r\n\t<li><strong>Recipient Engagement<\/strong>: ISPs monitor how recipients interact with your emails. High open rates, low bounce rates, and minimal spam complaints signal to ISPs that your emails are desired by recipients, thus improving deliverability.<\/li>\r\n\t<li><strong>Sending Frequency<\/strong>: Over-sending emails to your subscribers can cause subscribers to mark your content as spam or unsubscribe. <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/15342990564372-Frequency-Management\" target=\"_blank\" rel=\"noopener\">Frequency Management<\/a> can help marketers better understand, on an individual level, how often subscribers want to receive marketing communications.<\/li>\r\n\t<li><strong>Regular Cleaning<\/strong>: Maintain your <a href=\"https:\/\/iterable.com\/blog\/keep-it-clean-with-email-list-hygiene\/\" target=\"_blank\" rel=\"noopener\">email list hygiene<\/a> by regularly removing inactive or bounced email addresses. This practice helps improve engagement metrics and ensures that your list contains active, interested recipients.<\/li>\r\n<\/ol>\r\n<h3>The Power of Segmentation<\/h3>\r\n<p>Segmentation involves dividing your email list into smaller, more targeted groups based on specific criteria. This strategy is key to delivering relevant content in an email newsletter that resonates with different segments of your audience.<\/p>\r\n<ul>\r\n\t<li><strong>Demographic Segmentation<\/strong>: Group your audience by age, gender, location, etc. This allows you to tailor content that is more relevant to each demographic.<\/li>\r\n\t<li><strong>Behavioral Segmentation<\/strong>: Segment your list based on user behavior, such as purchase history, email interactions, or website activity. This helps in sending personalized recommendations and offers that are more likely to convert.<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/iterable.com\/customers\/redfin\/\" target=\"_blank\" rel=\"noopener\">Redfin<\/a> uses Iterable segmentation to help inform which groups of their users to send certain email messages to\u2014specifically, which inactive users to send messages to. \u201c[Redfin] needed a solution to assess where their millions of users were in the lifecycle, narrow them down to a segment of the highest converting targets, and then unlock and activate that data\u2014for example, what homes people search for or own, where they live, if they sold or bought before\u2014with email. \u201c<\/p>\r\n\r\n[caption id=\"attachment_126857\" align=\"alignnone\" width=\"900\"]<img class=\"size-full wp-image-126857\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/predictive-goals-1-1.png\" alt=\"A graphic depicting two screens showcasing Iterable AI's Predictive Goals feature. The larger screen displays sections titled &quot;Predictive Goals,&quot; &quot;Goal criteria,&quot; and &quot;Prediction,&quot; with a predictive strength indicator and a line graph. The smaller, overlapping screen provides detailed prediction analysis with a pie chart, labeled &quot;Understand your prediction,&quot; highlighting events and properties shaping the prediction, with a total of 433 events and properties.\" width=\"900\" height=\"700\" \/> <em><a href=\"https:\/\/support.iterable.com\/hc\/articles\/5000056031508\" target=\"_blank\" rel=\"noopener\">Predictive Goals<\/a>, part of <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990091-Iterable-AI-Overview-\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s AI Suite<\/a>, is a feature Redfin\u2019s retention marketing team tested, taking the guesswork and manual labor out of predicting the highest converting users so they can move them from inactive to active.<\/em>[\/caption]\r\n\r\n<ul>\r\n\t<li><strong>Psychographic Segmentation<\/strong>: Understand your audience\u2019s interests, values, and lifestyle choices. Creating segments based on these factors can lead to more personalized and engaging content.<\/li>\r\n\t<li><strong>Engagement Level<\/strong>: Differentiate between active and inactive users. Send re-engagement campaigns to inactive users to try to win them back, and exclusive offers to reward your most engaged subscribers.<\/li>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990191-Brand-Affinity\" target=\"_blank\" rel=\"noopener\"><strong>Brand Affinity<\/strong><\/a>: With Iterable\u2019s AI-powered Brand Affinity tool, users are assigned an affinity level towards your brand based on their past behaviors. Users are given a score of loyal, positive, neutral, negative, or unscored. With this classification, you can segment lists and send, for example, loyal customers different discounts than neutral customers.<\/li>\r\n<\/ul>\r\n<h3>Dynamic Content for Personalization<\/h3>\r\n<p>Dynamic content allows you to create a more personalized experience for each subscriber by changing parts of the email content based on the recipient\u2019s data.<\/p>\r\n<ul>\r\n\t<li><strong>Personalized Greetings<\/strong>: Use the recipient\u2019s name in the email salutation. This small touch can significantly increase engagement.<\/li>\r\n\t<li><strong>Dynamic Content<\/strong>: Include dynamic content blocks that appear based on the subscriber\u2019s preferences or past behavior. For example, a fashion retailer might display men's or women's clothing based on the subscriber\u2019s past purchases.<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/iterable.com\/customers\/ae-networks\/\" target=\"_blank\" rel=\"noopener\">A+E Networks<\/a>, for example, uses dynamic content, Snippets, when sending emails to viewers of their different channels. \u201cWhen an email is opened, content updates daily based on what is on one of A+E Networks\u2019 channels that day. With snippets, the team can manage frequently used elements like email headers and footers, store complex logic blocks, and update multiple templates at the same time.\u201c<\/p>\r\n\r\n[caption id=\"attachment_126863\" align=\"alignnone\" width=\"2318\"]<img class=\"wp-image-126863 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/AE-Snippets.png\" alt=\"A graphic showcasing personalized email content for A+E Networks subscribers. The left side displays personalized welcome messages for The HISTORY Channel, A&amp;E, and Lifetime subscribers. The right side features a &quot;This Day in HISTORY&quot; email with a photo of the Empire State Building and historical events listed by date, including the Empire State Building dedication in 1931 and Cesar Chavez's hunger strike in 1972. Text explains that the welcome series is triggered by a sign-up event, and utilizing Iterable's API connection, A+E Networks can effortlessly produce daily campaigns for their &quot;This Day in HISTORY&quot; emails.\" width=\"2318\" height=\"1084\" \/> <em>Snippets save the team the time and effort it would take to build upwards of 20 different campaign variations to ensure they\u2019re sending the right campaign to a subscriber based on their profile attributes or behavior.<\/em>[\/caption]\r\n\r\n<ul>\r\n\t<li><strong>Product Recommendations<\/strong>: Leverage data on past purchases and browsing history to recommend products that are relevant to each subscriber. Personalized product recommendations can significantly increase conversion rates.<\/li>\r\n\t<li><strong>Geolocation<\/strong>: Use the subscriber\u2019s <a href=\"https:\/\/iterable.com\/blog\/how-to-take-advantage-of-location-based-email-marketing\/\" target=\"_blank\" rel=\"noopener\">location<\/a> to tailor content. This can include local events, weather-specific product recommendations, or store locations.<\/li>\r\n<\/ul>\r\n<h3>Crafting Compelling Content<\/h3>\r\n<p>Creating content that engages your audience is paramount. Here are some tips for crafting content that will keep your subscribers interested and drive action.<\/p>\r\n<ul>\r\n\t<li><strong>Clear and Concise Messaging<\/strong>: Ensure your emails are easy to read and get to the point quickly. Avoid long paragraphs and keep sentences short and to the point.<\/li>\r\n<\/ul>\r\n<p>With Iterable\u2019s AI-powered <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/17172997847572-Copy-Assist\" target=\"_blank\" rel=\"noopener\">Copy Assist<\/a>, you can generate multiple subject line options to help fight writers\u2019 block and spark creativity.<\/p>\r\n<ul>\r\n\t<li><strong>Strong Calls-to-Action (CTAs)<\/strong>: Every email should have a clear and compelling CTA. Use action-oriented language and make your CTA stand out visually.<\/li>\r\n\t<li><strong>Value-Driven Content<\/strong>: Provide content that adds value to your readers, whether it\u2019s informative articles, exclusive discounts, or helpful tips. This encourages them to continue opening your emails.<\/li>\r\n\t<li><strong>Visual Appeal<\/strong>: Use images, graphics, and a well-designed layout to make your emails visually appealing. However, ensure that your emails are not too image-heavy to avoid triggering spam filters.<\/li>\r\n\t<li><strong>Consistency<\/strong>: Maintain a consistent tone, style, and frequency in your emails. This helps build a recognizable brand and sets expectations for your subscribers.<\/li>\r\n<\/ul>\r\n<h3>Newsletters Done Right<\/h3>\r\n<p>Email newsletters, when done right, are a powerful way to maintain and grow a relationship with your audience. By focusing on deliverability, leveraging segmentation, and using dynamic content for personalization, you can create newsletters that not only reach your subscribers but also engage and convert them.<\/p>\r\n<p>Implement these best practices in your email marketing strategy to maximize the impact of your newsletters and drive meaningful engagement with your audience.<\/p>\r\n<p>By following these guidelines, you can ensure your email newsletters are not just opened but engaged with. Start incorporating these best practices today to see a noticeable improvement in your email marketing outcomes.<\/p>\r\n<p><em>If you\u2019re interested in learning more about how Iterable can help you send impactful newsletters, connect with your CSM about Iterable\u2019s Professional Services offerings or, if you\u2019re not yet an Iterable customer, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Maximizing Email Newsletter Impact: Best Practices for Success","post_excerpt":"This blog post explores best practices for creating impactful email newsletters engage your audience and maintain relevance.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"email-newsletter-best-practices","to_ping":"","pinged":"","post_modified":"2024-07-31 06:31:29","post_modified_gmt":"2024-07-31 13:31:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126848","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 31, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072424_Newsletter-Impact_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"A colorful graphic with a blue background and a yellow diagonal accent at the bottom left features the title &quot;Maximizing Email Newsletter Impact&quot; in white text. On the right side, there is a circular inset photo of a person using a smartphone, with an email notification icon visible on the phone&#039;s screen, and a laptop keyboard in the background.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072424_Newsletter-Impact_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072424_Newsletter-Impact_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072424_Newsletter-Impact_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/email-newsletter-best-practices\/"},{"ID":126829,"post_author":"97","post_date":"2024-07-30 12:07:35","post_date_gmt":"2024-07-30 19:07:35","post_content":"<p>If you\u2019re a lifecycle marketer, it\u2019s highly likely that your primary area of focus is in the inbox. You invest significant time and resources in boosting engagement and cultivating customer loyalty. But what happens when conversion rates start declining?<\/p>\r\n<p>In our monthly webinar series, \u201cAsk a Marketer About,\u201d we\u2019ve been sharing stories from Dreamers, Builders, and Makers in the Iterable community about how they use the Iterable platform to deliver joy to their customers.<\/p>\r\n<p>We sat down with <a href=\"https:\/\/www.linkedin.com\/in\/naomi-eshleman-b2556228\/\" target=\"_blank\" rel=\"noopener\">Naomi Eshleman<\/a>, Sr. Lifecycle Marketing Manager at Rocksbox, to hear how her team tackled the challenge of declining conversions, leveraging Iterable to implement various testing and experimentation strategies.<\/p>\r\n<p><em>Check out the full webinar, \u201c<a href=\"https:\/\/iterable.com\/webinars\/ask-a-maker-about-how-rocksbox-rocks-subscription-through-testing-experimentation\/\" target=\"_blank\" rel=\"noopener\">How Rocksbox Rocks Subscription Through Testing &amp; Experimentation<\/a>\u201d for all of Naomi\u2019s best practices, and keep reading for our top takeaways.<\/em><\/p>\r\n<h3>Meet Our Marketer<\/h3>\r\n<p>If anyone can speak to the challenges of marketing, it\u2019s Naomi. She\u2019s spent 12+ years focused on growth and lifecycle marketing, often working on small and resource-strapped teams. She started working more closely with experimentation and testing in the past few years, bringing her expertise to jewelry subscription business Rocksbox.<\/p>\r\n<p>Rocksbox encourages and diversifies jewelry discovery through rental and subscription models. <a href=\"https:\/\/www.signetjewelers.com\/investors\/financial-news-releases\/financial-news-release\/2021\/Signet-Jewelers-Boosts-Services-Offerings-with-Acquisition-of-Rocksbox-the-Leading-Jewelry-Rental-Subscription-Platform\/default.aspx\" target=\"_blank\" rel=\"noopener\">Acquired by Signet Jewelers in 2021<\/a>, Rocksbox offers its members access to boutique designers and coveted trends for only $21 per month.<\/p>\r\n<p>When Naomi initiated Rocksbox\u2019s testing and experimentation journey, it all started with defining KPIs.<\/p>\r\n<h3>The Challenge<\/h3>\r\n<p>To combat the challenge of declining conversions, Naomi began by asking four major questions:<\/p>\r\n<ul>\r\n\t<li>What is the business problem we\u2019re trying to solve?<\/li>\r\n\t<li>Which KPI does it impact?<\/li>\r\n\t<li>Which customer segments is it prevalent with?<\/li>\r\n\t<li>What customer problems tie back to the business problem we\u2019re trying to solve?<\/li>\r\n<\/ul>\r\n<p>After conducting this exercise with her team, Naomi identified the following business problems: users were purchasing fewer items from their rentals, converting from a trial to a membership at a lower rate, or pausing their membership once subscribed.<\/p>\r\n<p>Using the above four questions as a framework, Rocksbox mapped these three business problems to KPIs, segments, and customer problems.<\/p>\r\n<table style=\"border-collapse: collapse; width: 100%;\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 25%; text-align: center;\"><strong>Business Problem<\/strong><\/td>\r\n<td style=\"width: 25%; text-align: center;\"><strong>KPI<\/strong><\/td>\r\n<td style=\"width: 25%; text-align: center;\"><strong>Segment<\/strong><\/td>\r\n<td style=\"width: 25%; text-align: center;\"><strong>Customer Problem<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 25%; text-align: center;\">Users purchasing fewer items from their rental set vs. historical trend<\/td>\r\n<td style=\"width: 25%; text-align: center;\">Purchase conversion<\/td>\r\n<td style=\"width: 25%; text-align: center;\">All members<\/td>\r\n<td style=\"width: 25%; text-align: center;\">Items that customers want to rent aren\u2019t available<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 25%; text-align: center;\">Low volume of members converting from a trial to a membership<\/td>\r\n<td style=\"width: 25%; text-align: center;\">Voluntary churn<\/td>\r\n<td style=\"width: 25%; text-align: center;\">Month-zero members<\/td>\r\n<td style=\"width: 25%; text-align: center;\">Customers aren\u2019t excited about the items in their first box<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 25%; text-align: center;\">High volume of users pausing their membership<\/td>\r\n<td style=\"width: 25%; text-align: center;\">Monthly active members<\/td>\r\n<td style=\"width: 25%; text-align: center;\">On-hold members<\/td>\r\n<td style=\"width: 25%; text-align: center;\">Customers are cutting their monthly expenses<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h3>The Solution<\/h3>\r\n<p>With their biggest issues properly scoped out, Rocksbox could come up with ways to resolve them. Naomi brought together a diverse team to brainstorm solutions for both the business problems and customer problems.<\/p>\r\n<p>Once all the ideas for solutions were captured, the team used the <a href=\"https:\/\/growthmethod.com\/ice-framework\/\" target=\"_blank\" rel=\"noopener\">ICE framework<\/a> (Impact, Confidence, Effort) to gauge their viability.<\/p>\r\n<ul>\r\n\t<li><strong>Impact <\/strong>measured a solution\u2019s value or magnitude to the business<\/li>\r\n\t<li><strong>Confidence <\/strong>measured the team\u2019s knowledge or experience in a given area<\/li>\r\n\t<li><strong>Effort <\/strong>measured the time and resources it would take to achieve insights<\/li>\r\n<\/ul>\r\n<p>Solutions that were high effort but low confidence were tagged as having high risk, while ones that were inversely low effort with high confidence were tagged as low risk.<\/p>\r\n<p>By measuring each idea by these factors, Rocksbox was able to create a matrix with impact along the x-axis and risk along the y-axis, identifying four groups of potential solutions.<\/p>\r\n<table style=\"border-collapse: collapse; width: 100%; height: 69px;\">\r\n<tbody>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 33.3333%; height: 23px;\">\u00a0<\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\"><strong>Low Impact<\/strong><\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\"><strong>High Impact<\/strong><\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 33.3333%; height: 23px;\"><strong>Low Risk<\/strong><\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">Quick Wins<\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">No Brainers<\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 33.3333%; height: 23px;\"><strong>High Risk<\/strong><\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">Duds<\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">Big Bets<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>The goal for the lifecycle marketing team was to have a healthy mix of Quick Wins\u2014easy ideas they could implement right away\u2014and Big Bets\u2014investments that would pay off massively if properly executed.<\/p>\r\n<p>Once the best solutions were prioritized, Rocksbox could map them to their problem set.<\/p>\r\n<table style=\"border-collapse: collapse; width: 100%;\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 16.6667%; text-align: center;\"><strong>Business Problem<\/strong><\/td>\r\n<td style=\"width: 16.6667%; text-align: center;\"><strong>KPI<\/strong><\/td>\r\n<td style=\"width: 16.6667%; text-align: center;\"><strong>Segment<\/strong><\/td>\r\n<td style=\"width: 16.6667%; text-align: center;\"><strong>Customer Problem<\/strong><\/td>\r\n<td style=\"width: 16.6667%; text-align: center;\"><strong>Solution<\/strong><\/td>\r\n<td style=\"width: 16.6667%; text-align: center;\"><strong>ICE<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 16.6667%;\">Users purchasing fewer items from their rental set vs. historical trend<\/td>\r\n<td style=\"width: 16.6667%;\">Purchase conversion<\/td>\r\n<td style=\"width: 16.6667%;\">All members<\/td>\r\n<td style=\"width: 16.6667%;\">Items that customers want to rent aren\u2019t available<\/td>\r\n<td style=\"width: 16.6667%;\">Send messages to users that items are available to rent right now<\/td>\r\n<td style=\"width: 16.6667%;\">Impact: High<br \/>\r\nConfidence: Low<br \/>\r\nEffort: High<br \/>\r\nRisk: Big Bet<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 16.6667%;\">Low volume of members converting from a trial to a membership<\/td>\r\n<td style=\"width: 16.6667%;\">Voluntary churn<\/td>\r\n<td style=\"width: 16.6667%;\">Month-zero members<\/td>\r\n<td style=\"width: 16.6667%;\">Customers aren\u2019t excited about the items in their first box<\/td>\r\n<td style=\"width: 16.6667%;\">Drive more users to customize and approve their first box<\/td>\r\n<td style=\"width: 16.6667%;\">Impact: High<br \/>\r\nConfidence: High<br \/>\r\nEffort: Medium<br \/>\r\nRisk: No Brainer<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 16.6667%;\">High volume of users pausing their membership<\/td>\r\n<td style=\"width: 16.6667%;\">Monthly active members<\/td>\r\n<td style=\"width: 16.6667%;\">On-hold members<\/td>\r\n<td style=\"width: 16.6667%;\">Customers are cutting their monthly expenses<\/td>\r\n<td style=\"width: 16.6667%;\">Offer test incentives to unpause membership<\/td>\r\n<td style=\"width: 16.6667%;\">\r\n<p>Impact: Medium<br \/>\r\nConfidence: High<br \/>\r\nEffort: Medium<br \/>\r\nRisk: Quick Win<\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h3>Setting Up Tests<\/h3>\r\n<p>The benefit of mapping solutions to business problems is that it\u2019s much easier to determine what kind of experimentation you need to run to test your hypotheses.<\/p>\r\n<p>Because the first solution\u2014send messages to users that items are available to rent right now\u2014 was categorized as a Big Bet, the Rocksbox lifecycle marketing team decided that rather than create an entirely new campaign, they would send a limited-release test to measure its return before making further investments.<\/p>\r\n<p>To prevent voluntary churn, Naomi recommended a holdout test to see whether a subset of users would customize their first box versus the control group. And then to test incentives for customers to unpause their memberships, a standard A\/B test experimented with different incentive types.<\/p>\r\n<h3>Key Learnings<\/h3>\r\n<p>As Naomi explained in the webinar, making sure you rigorously contemplate the challenges to be solved and prioritize the solutions to test will set up your experimentation for success.<\/p>\r\n<p>Here are three best practices to take away from Rocksbox\u2019s key learnings:<\/p>\r\n<ol>\r\n\t<li><strong>Drive KPIs, not email metrics<\/strong>. Rather than get distracted by email opens and clicks, set up tests that will ultimately improve your primary KPIs, such as increasing purchases or reducing churn.<\/li>\r\n\t<li><strong>Statistical significance is crucial<\/strong>. Naomi recommends using a <a href=\"https:\/\/docs.google.com\/document\/d\/1EVW7m5veQ9wpq-HA-StCByeQOOvfLoxK0A87koF7hxI\/edit#heading=h.ekqi12f663vo\" target=\"_blank\" rel=\"noopener\">sample size calculator<\/a> and <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480325-Experiments-Overview\" target=\"_blank\" rel=\"noopener\">Iterable Experiments<\/a> to achieve 95% statistical significance.<\/li>\r\n\t<li><strong>Consider the impact of your test results<\/strong>. When assessing your results, evaluate how they affect your primary and secondary KPIs, as well as any trade-off metrics. If a test impacts users negatively, iterate on the solution or scrap it.<\/li>\r\n<\/ol>\r\n<p>Hopefully, with these best practices, you\u2019re inspired to enhance your own testing strategy and rock your future campaigns.<\/p>\r\n<p><em>For more resources on experimentation, you can read our <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480325-Experiments-Overview\" target=\"_blank\" rel=\"noopener\">Support Documentation<\/a> and take our <a href=\"https:\/\/academy.iterable.com\/experiments-ab-testing\" target=\"_blank\" rel=\"noopener\">Academy Course<\/a> on Experiments and A\/B Testing. And to revolutionize your inbox with Iterable Experiments, reach out and <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">request a demo<\/a>.<\/em><\/p>","post_title":"ICE, ICE, Baby: How Rocksbox Prioritized Experiments","post_excerpt":"We sat down with Naomi Eshleman, Sr. Lifecycle Marketing Manager at Rocksbox, to hear how her team leverages Iterable to experiment.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-rocksbox-prioritized-experiments","to_ping":"","pinged":"","post_modified":"2024-07-30 12:07:35","post_modified_gmt":"2024-07-30 19:07:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126829","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 30, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/073024_Rocksbox-Webinar_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"A stylish graphic with a purple background features the title &quot;ICE, ICE, Baby: How Rocksbox Prioritized Experiments&quot; in white text. The design includes a circular inset photo of a woman&#039;s neck and collarbone, showcasing a delicate necklace with a small pendant. The top left corner has an orange accent.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/073024_Rocksbox-Webinar_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/073024_Rocksbox-Webinar_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/073024_Rocksbox-Webinar_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-rocksbox-prioritized-experiments\/"},{"ID":126749,"post_author":"97","post_date":"2024-07-25 09:14:38","post_date_gmt":"2024-07-25 16:14:38","post_content":"<p>At Iterable, we understand the importance of efficiency and creativity in delivering exceptional customer experiences. We are thrilled to introduce several powerful new features within Journeys designed to enhance your marketing workflows and drive better results.<\/p>\r\n<p>From AI-powered journey creation to advanced conversion tracking, these updates are here to streamline your processes and boost your campaign performance. These include the AI-powered Journey Assist, Journey Conversions, Embedded Messaging Journey Tiles, list exclusion from Journeys, yes\/no split tile testing in Journeys, and, if you can believe it, even more.<\/p>\r\n<p>Before we dive into the details of all the exciting new capabilities we\u2019ve rolled out for you, let\u2019s do a quick refresher on the basics of Iterable Journeys.<\/p>\r\n<h3>What are Iterable Journeys?<\/h3>\r\n<p>Journeys are automated sequences of messages and interactions set up to occur at the right moment for each user. Built within Studio, an intuitive drag-and-drop campaign creation interface, Journeys automate message coordination across multiple channels, including email, mobile, web push, social, and direct mail.<\/p>\r\n<p>This no-code platform allows marketers to launch tailored messaging, enhancing engagement at every step of the customer journey. Studio's advanced segmentation and filtering ensure the right messages reach the right people, while detailed performance analytics help fine-tune communications to delight customers and drive success.<\/p>\r\n<p>Creating effective customer journeys in Studio is a collaborative effort, supported by features like Notes for team communication and Journey Webhooks for seamless integration with various technologies and processes. This flexibility allows marketers to connect with BI tools, NPS tools, Zapier, Twilio, and more, ensuring data flows smoothly across the marketing stack.<\/p>\r\n<p>Journeys enable you to send messages, personalize experiences, update user preferences, and integrate external tools, all designed to deliver exceptional, personalized customer experiences. With Iterable, if you can dream it, you can build it.<\/p>\r\n<p>You can use journeys to build things like:<\/p>\r\n<ul>\r\n\t<li>Welcome sequences<\/li>\r\n\t<li>Cart abandonment sequences<\/li>\r\n\t<li>Special offers and promos<\/li>\r\n\t<li>Birthday or anniversary sequences<\/li>\r\n\t<li>And so much more!<\/li>\r\n<\/ul>\r\n<h3>New Additions to Iterable Journeys<\/h3>\r\n<p>We\u2019re always looking to improve upon and, well, iterate on our existing product offerings. This is why we\u2019re excited to announce some upcoming additions to our Journeys feature that not only include new channels and testing capabilities, but incorporate AI as well.<\/p>\r\n<h4>Journey Assist<\/h4>\r\n<p>According to <a href=\"https:\/\/iterable.com\/whitepaper\/less-do-more-think-how-to-succeed-in-the-ai-powered-marketing-era\/\" target=\"_blank\" rel=\"noopener\">a study we conducted with Wakefield Research<\/a>, almost half of marketers (47%) are drawn to AI for its efficiency, enabling them to save time and focus on creating memorable customer experiences.<\/p>\r\n<p>Iterable\u2019s Journey Assist addresses this need by providing the market\u2019s first prompt-based, AI-powered journey building tool. With Journey Assist, marketers can easily create or update journeys by simply describing the desired journey or tiles. The tool will then generate the desired outcome with a single click. You can review and edit the generated tiles as needed, simplifying and expediting the entire journey creation process.<\/p>\r\n\r\n[caption id=\"attachment_126756\" align=\"alignnone\" width=\"1244\"]<img class=\"size-full wp-image-126756\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/Screen-Shot-2024-07-25-at-11.55.31-AM.png\" alt=\"Screenshot of a welcome sequence workflow in Iterable. The workflow includes steps such as starting a journey when a sign-up event occurs, sending a sign-up confirmation email, holding until the user completes account setup, sending a discount offer email, and adding the user to relevant subscriber lists. Various elements like messages, delays, filters, and user updates are visible on the right-hand side panel.\" width=\"1244\" height=\"1072\" \/> <em>Welcome journey created by Journey Assist.<\/em>[\/caption]\r\n\r\n<p><em>Interested in learning more? Check out <a href=\"https:\/\/support.iterable.com\/hc\/articles\/360052990091\" target=\"_blank\" rel=\"noopener\">Iterable AI Overview<\/a> and <a href=\"https:\/\/support.iterable.com\/hc\/articles\/27915873016340\" target=\"_blank\" rel=\"noopener\">Journey Assist<\/a>.<\/em><\/p>\r\n<h4>Journey Conversions<\/h4>\r\n<p>We know that marketers rely on data to drive strategic decision making for their businesses, a top priority being understanding conversion and ROI. Iterable already offers campaign-level conversion tracking and with Journey Conversions, giving marketers the ability to <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480285-Tracking-Conversions-Purchases-and-Revenue\" target=\"_blank\" rel=\"noopener\">set a conversion goal in journeys<\/a>.<\/p>\r\n<p>With Journey Conversions, marketers can choose a conversion event from the list of available events in their project, and this event is applied to all campaigns within the journey which is then tracked and <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/10044063369492-Monitoring-Journey-Engagement\" target=\"_blank\" rel=\"noopener\">displayed on the journey canvas<\/a>.<\/p>\r\n\r\n[caption id=\"attachment_126762\" align=\"alignnone\" width=\"1240\"]<img class=\"size-full wp-image-126762\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/Screen-Shot-2024-07-25-at-11.58.23-AM.png\" alt=\"Screenshot of the 'New journey' creation window in Iterable. The journey is named 'Iterable Welcome Journey.' It includes a section to set the Conversion goal with an event named 'accountCreated' and options for last touch attribution within 24 hours or attributing only conversion events with an explicitly set campaign ID. There are 'Cancel' and 'Create journey' buttons at the bottom.\" width=\"1240\" height=\"890\" \/> <em>Selecting a conversion event for a new journey. In this case, the event is an account creation. <\/em>[\/caption]\r\n\r\n<p><em>Interested in learning more? Check out <a href=\"https:\/\/support.iterable.com\/hc\/articles\/10044063369492\" target=\"_blank\" rel=\"noopener\">Monitoring Journey Engagement<\/a> and <a href=\"https:\/\/support.iterable.com\/hc\/articles\/205480285\" target=\"_blank\" rel=\"noopener\">Tracking Conversions, Purchases, and Revenue<\/a>.<\/em><\/p>\r\n<h4>Embedded Message Journey Tile<\/h4>\r\n<p>One of our newest channels, Embedded Messaging, allows brands to deliver natively embedded marketing messages within other content in the brand\u2019s apps and websites. These messages are delivered to users without interrupting the user experience. To go a step further, with Iterable you can now send <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/23060529977364-Embedded-Messaging-Overview\" target=\"_blank\" rel=\"noopener\">embedded messages from your journeys<\/a>.<\/p>\r\n\r\n[caption id=\"attachment_126768\" align=\"alignnone\" width=\"1242\"]<img class=\"size-full wp-image-126768\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/Screen-Shot-2024-07-25-at-12.01.21-PM.png\" alt=\"Screenshot of the 'Iterable Welcome Journey' draft in Iterable. The highlighted element is an Embedded message with the title 'Summer Fitness Promo' and the description 'Display until journey is off.' The preview shows a message for the 'Summer Fitness Challenge!' inviting users to join and get stronger together, with options 'No, thanks' and 'Let's go!' at the bottom. Buttons for 'View campaign analytics' and 'Update Campaign' are at the bottom right.\" width=\"1242\" height=\"1012\" \/> <em>Creating an Embedded Messaging campaign using the Embedded Messaging Journey Tile.<\/em>[\/caption]\r\n\r\n<p><em>Interested in learning more? Check out <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/12649121962260-Journey-Setup-Message-Tiles#embedded-message-tiles\" target=\"_blank\" rel=\"noopener\">Journey Setup: Message Tiles<\/a>.<\/em><\/p>\r\n<h4>Select Lists to be Excluded From a Journey<\/h4>\r\n<p>Tired of adding filter tiles when setting up your journey? Now when you set up a journey with the <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/15934993720468-Journey-Setup-The-Start-Tile#schedule\" target=\"_blank\" rel=\"noopener\">Schedule entry source<\/a>, you can choose lists of users to exclude from the journey.<\/p>\r\n<p>This not only lets you be sure the right users (and only the right users) are added to each journey, but also improves the performance of your journeys by reducing the number of users who enter and then have to be filtered out.<\/p>\r\n<p>And even better news, you can go back and update your existing journeys that use the Schedule entry source and remove any unnecessary <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/16331484154132-Journey-Setup-Filter-Tiles\" target=\"_blank\" rel=\"noopener\">filter tiles<\/a>.<\/p>\r\n\r\n[caption id=\"attachment_126774\" align=\"alignnone\" width=\"820\"]<img class=\"size-full wp-image-126774\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/Screen-Shot-2024-07-25-at-12.04.26-PM.png\" alt=\"The image displays a user interface for scheduling a journey entry source. The selected options include scheduling for a customer base, excluding those not subscribed to SMS, starting on 05\/20\/2024 at 09:00 AM CDT, and repeating weekly on Mondays with no end date. Icons for other entry sources such as &quot;Event Occurs,&quot; &quot;API Call,&quot; and &quot;Other Journey&quot; are visible but not selected.\" width=\"820\" height=\"1094\" \/> <em>Select lists to exclude from Journey. In this case, the excluded list is Not Subscribed to SMS.<\/em>[\/caption]\r\n\r\n<p><em>Interested in learning more? Check out <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/15934993720468-Journey-Setup-The-Start-Tile#schedule\" target=\"_blank\" rel=\"noopener\">Journey Setup: The Start Tile<\/a>.<\/em><\/p>\r\n<h4>Yes\/No Split Tile Testing in Journeys<\/h4>\r\n<p>While we can\u2019t predict the future, we can predict the user path of your <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/16331484154132-Journey-Setup-Filter-Tiles#yes-no-split-tiles\" target=\"_blank\" rel=\"noopener\">Yes\/No Split tiles<\/a> within Journeys prior to launch. We added a new \u201cPreview Results\u201d button in the Yes\/No Split tile that lets you see which branch users would go down in the journey once it's published and turned on. This way, you can find out in advance if the tile isn't working as you expect and adjust your criteria before any users actually go through the journey.<\/p>\r\n\r\n[caption id=\"attachment_126780\" align=\"alignnone\" width=\"1240\"]<img class=\"size-full wp-image-126780\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/Screen-Shot-2024-07-25-at-12.09.14-PM.png\" alt=\"\r\nThe image displays a &quot;Preview split results&quot; interface for checking if specific users flow through the Yes or No branch of a journey. Three users are listed with their emails: harry.potter@hogwarts.com, ron.weasley@hogwarts.com, and hermione.granger@hogwarts.com. Each user has a corresponding split result, with Harry and Hermione in the &quot;Yes&quot; branch and Ron in the &quot;No&quot; branch. There are options to add another user, delete users, and buttons to cancel or check.\" width=\"1240\" height=\"744\" \/> <em>Testing Yes\/No Split Tile branch for users Harry, Ron, and Hermione.<\/em>[\/caption]\r\n\r\n<p><em>Interested in learning more? Check out <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/16331484154132-Journey-Setup-Filter-Tiles#yes-no-split-tiles\" target=\"_blank\" rel=\"noopener\">Journey Setup: Filter Tiles<\/a>.<\/em><\/p>\r\n<h3>Still More to Come<\/h3>\r\n<p>We hope you\u2019re as excited about these new features as we are! With the introduction of Journey Assist, Journey Conversions, and several enhancements to journey tiles, we are committed to empowering you with tools that simplify your work and amplify your impact.<\/p>\r\n<p>Be sure to explore these updates and see how they can transform your marketing strategies. Stay tuned for more innovations in the upcoming months.<\/p>\r\n<p><em>In the meantime, to learn more about Journeys, please review our <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/sections\/4404563206804-Journeys\" target=\"_blank\" rel=\"noopener\">Support Docs<\/a>. And, if you\u2019re not yet an Iterable customer but we\u2019ve piqued your interest, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"What\u2019s New: Iterable Journeys","post_excerpt":"We are thrilled to introduce powerful features within Iterable Journeys designed to enhance your marketing workflows.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"whats-new-iterable-journeys","to_ping":"","pinged":"","post_modified":"2024-07-25 09:27:22","post_modified_gmt":"2024-07-25 16:27:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126749","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 25, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072524_Journey-Updates_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"A promotional image for Iterable Journeys features a man in a blue shirt, smiling and looking at his smartphone against a bright blue circular background. The rest of the image has a yellow geometric background with the text &quot;What&#039;s New: Iterable Journeys&quot; prominently displayed on the left side.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072524_Journey-Updates_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072524_Journey-Updates_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072524_Journey-Updates_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/whats-new-iterable-journeys\/"},{"ID":126734,"post_author":"97","post_date":"2024-07-23 08:40:00","post_date_gmt":"2024-07-23 15:40:00","post_content":"<p>In a plot twist that shook the interwebs, Google announced on Monday, July 22, that they would not be moving forward with their plan to deprecate third-party cookies (a.k.a. Privacy Sandbox). Prompting me to ask myself the very title of this post: \u201cWait, are third-party cookies staying?\u201d<\/p>\r\n<p>For a bit of a refresher, Google has been teasing\u2014<a href=\"https:\/\/blog.chromium.org\/2020\/01\/building-more-private-web-path-towards.html\" target=\"_blank\" rel=\"noopener\">since 2020<\/a>\u2014that they would remove third-party cookies in Chrome to help protect user data and privacy. In fact, on January 4th of this year, Google started to roll out a third-party cookie deprecation to 1% of Chrome users. They were then planning to remove third-party cookies \u201c<a href=\"https:\/\/blog.google\/products\/chrome\/privacy-sandbox-tracking-protection\/\" target=\"_blank\" rel=\"noopener\">for everyone<\/a>\u201d in the second half of this year.\u00a0<\/p>\r\n<p>Now, however, Google is changing its tune. It seems they\u2019ve misjudged the impact of removing third party cookies. Here\u2019s the scoop.\u00a0<\/p>\r\n<h3>A New Path for Privacy<\/h3>\r\n<p>In a <a href=\"https:\/\/privacysandbox.com\/news\/privacy-sandbox-update\/\" target=\"_blank\" rel=\"noopener\">blog post<\/a> written by the VP of Privacy Sandbox, Anthony Chavez, Google announced that, after testing and feedback, they would no longer be deprecating third-party cookies. They said, \u201cInstead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they\u2019d be able to adjust that choice at any time.\u201d<\/p>\r\n<p>Emphasizing the importance of privacy, the post continued, \u201cWe also intend to offer additional privacy controls, so we plan to introduce <a href=\"https:\/\/developers.google.com\/privacy-sandbox\/protections\/ip-protection\" target=\"_blank\" rel=\"noopener\">IP Protection<\/a> into Chrome's Incognito mode.\u201d<\/p>\r\n<p>Before we get too far into the weeds of what this really means, let\u2019s take a step back for a second and define third-party cookies.<\/p>\r\n<h3>What are Third-Party Cookies?<\/h3>\r\n<p>Third-party data is described as \"<a href=\"https:\/\/www.snowflake.com\/guides\/what-third-party-data\/\" target=\"_blank\" rel=\"noopener\">data sets collected and managed by organizations that do not directly interact with customers or business data consumers<\/a>.\u201d Basically, data collected from companies other than the company that will use it.\u00a0<\/p>\r\n<p>Third-party data aggregators can collect data from various sources like websites, academic sources, government sources, etc. and then sell it to brands who can use that data to create target messaging, like ads.\u00a0<\/p>\r\n<p>These aggregators put small bits of data, cookies, on different websites. Then, when users interact with a site, their information is collected. When you click \u201callow all cookies\u201d for example, when visiting a website you\u2019re \u201callowing other websites you may not have visited to <a href=\"https:\/\/www.cookieyes.com\/blog\/third-party-cookies\/\" target=\"_blank\" rel=\"noopener\">collect your data or monitor your browsing activity<\/a>.\u201d So, by deprecating third-party cookies Google was effectively saying that these aggregators can no longer collect third-party data\u2014an attempt to give users control over their own data.<\/p>\r\n<p>This deprecation was going to have a huge impact on marketers, many who previously relied on third-party data to serve targeted ads. So what does this reversal of the deprecation mean for marketers now?<\/p>\r\n<h3>The Impact on Marketers<\/h3>\r\n<p>In previous posts, with the deprecation of third-party cookies on the endless horizon, we have sung the praises of different types of customer data\u2014specifically <a href=\"https:\/\/iterable.com\/blog\/how-to-collect-leverage-first-party-data-for-conversions\/\" target=\"_blank\" rel=\"noopener\">zero- and first-party data<\/a>.\u00a0<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/what-is-zero-party-data\/\" target=\"_blank\" rel=\"noopener\">Zero-party data<\/a> is data that comes explicitly from customers (think: <a href=\"https:\/\/iterable.com\/blog\/how-quizzes-collect-zero-party-data-to-help-build-customer-profiles\/\" target=\"_blank\" rel=\"noopener\">quizzes<\/a>, surveys, customer support chats, SMS, etc.) and first-party data is data that comes implicitly from interactions with a brand\u2019s properties (think: browsing behavior, engagement with marketing messages, etc.).\u00a0<\/p>\r\n<p>Basically, we were saying that with the deprecation of third-party cookies, marketers could no longer rely on them to collect important information and need to shift their mindset to rely on more direct data collection. This is still true. Just because there isn\u2019t an outright ban on third-party cookies, doesn\u2019t mean users won\u2019t have control over the data that\u2019s collected by them. Like we mentioned before, we\u2019re already seeing pop-ups on websites asking users if they want to allow cookies.<\/p>\r\n<h3>Eye on the Personalization Prize<\/h3>\r\n<p>While we\u2019re not sure what the \u201cnew experience\u201d Google alluded to entails at this point, we\u2019ll continue to stress the importance of zero- and first-party data. Remember, for marketers the goal is to serve highly personalized, if not individualized, experiences to every user.\u00a0<\/p>\r\n<p>Users are more <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230622594957\/en\/Airship-Research-Reveals-More-Consumers-Will-Share-All-Types-of-Personal-Information-With-Brands-This-Year\" target=\"_blank\" rel=\"noopener\">willing to share their data<\/a> if they know that the data will be used in a way that is beneficial to their overall experience with your brand. So, rather than relying on data you may or may not be able to collect from third-party aggregators, why not ask your customers directly?\u00a0<\/p>\r\n<p><em>To learn more about how your brand can collect zero- and first-party data to create hyper-personalized experiences, reach out to your CSM or <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a> today.<\/em><\/p>","post_title":"Wait, are Third-Party Cookies Staying?\u00a0","post_excerpt":"Google announced that they would not be moving forward with their plan to deprecate third-party cookies (a.k.a. Privacy Sandbox).","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"wait-are-third-party-cookies-staying","to_ping":"","pinged":"","post_modified":"2024-07-23 09:02:59","post_modified_gmt":"2024-07-23 16:02:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126734","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 23, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072324_Third-Party-Cookies_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Illustration of a bitten cookie with text: &#039;Wait, are Third-Party Cookies Staying?&#039; against a purple background with diagonal stripes.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072324_Third-Party-Cookies_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072324_Third-Party-Cookies_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/072324_Third-Party-Cookies_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/wait-are-third-party-cookies-staying\/"},{"ID":126724,"post_author":"97","post_date":"2024-07-22 06:57:03","post_date_gmt":"2024-07-22 13:57:03","post_content":"<p>The tech world is abuzz following the latest announcements from <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/apple-intelligence-dominates-wwdc-ios-18-and-everything-else-revealed\/\" target=\"_blank\" rel=\"noopener\">Apple's WWDC<\/a> and <a href=\"https:\/\/developers.googleblog.com\/en\/google-io-2024-recap-making-ai-accessible-and-helpful-for-every-developer\/\" target=\"_blank\" rel=\"noopener\">Google's I\/O<\/a> 2024 conferences. Both tech giants have showcased their visions for the future, with a significant focus on artificial intelligence (AI), privacy, and user-centric innovations.<\/p>\r\n<p>Let's explore the overarching themes, key announcements, and updates that are set to redefine our digital experiences.<\/p>\r\n<h3>AI Takes Center Stage<\/h3>\r\n<p>It's no surprise that AI remains a dominant theme for both Apple and Google. The investments these companies are making underscore their commitment to making AI an integral part of their ecosystems, enhancing the capabilities available to developers and end-users alike.<\/p>\r\n<h4>Google I\/O: A New Era of AI<\/h4>\r\n<p>Google's I\/O conference in May spotlighted several groundbreaking AI advancements:<\/p>\r\n<ul>\r\n\t<li><strong>Gemini 1.5 Flash and 1.5 Pro<\/strong>: Google's powerful large language model, now available globally for developers, aims to revolutionize how we interact with AI. This model promises more intuitive and accurate responses, enhancing everything from search queries to content creation.<\/li>\r\n\t<li><strong>Google Search <a href=\"https:\/\/developers.googleblog.com\/en\/google-io-2024-recap-making-ai-accessible-and-helpful-for-every-developer\/\" target=\"_blank\" rel=\"noopener\">AI Overviews<\/a><\/strong>: Introduced with the goal of simplifying information retrieval, this feature allows users to ask complex questions and receive comprehensive answers instantly. Google's Vice President of Search, Liz Reid, highlighted the ambition to serve 1 billion people by the end of the year, with the potential to answer multiple questions in one search.<\/li>\r\n\t<li><strong>Veo<\/strong>: A new video generation AI capable of creating 1080p videos over a minute long, positioning Google to compete with OpenAI\u2019s Sora.<\/li>\r\n\t<li><strong>Gmail Summarization<\/strong>: Gemini helps users by summarizing emails directly within the Gmail app. This feature is expected to enhance productivity by providing concise summaries of long email threads, making it easier to make informed decisions quickly.<br \/>\r\n<ul>\r\n\t<li>As an example, say you\u2019ve been comparing prices from different contractors to fix your roof and are looking for a summary to help you decide who to pick, Gemini could return three quotes along with the anticipated start dates offered in the different email threads.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>Gemini sidebar in Gmail helps summarize emails. Source: arstechnica.<\/p>\r\n<h4>Android 15: AI-Powered Innovations<\/h4>\r\n<p>Android 15 is poised to be a game-changer with its deep AI integration:<\/p>\r\n<ul>\r\n\t<li><strong>Gemini as Default Assistant<\/strong>: Replacing Google Assistant, Gemini offers supercharged experiences with deeper integration into the mobile OS and Play Store apps. Its visual and spatial contextual awareness promises a more intuitive user experience.<\/li>\r\n\t<li><strong>Gemini Nano<\/strong>: This on-device AI assistant ensures user data remains secure and private. Available on Pixel Pro and soon on Pixel 8 and 8A, it brings faster performance and improved privacy to Android 15. New capabilities include text, image, and video processing, along with real-time content summaries in Chrome.<\/li>\r\n\t<li><strong>Gemini introduced in Android Studio<\/strong>: Enables developers to build high quality apps faster.<\/li>\r\n<\/ul>\r\n<h4>Apple Enters the AI Arena<\/h4>\r\n<p>As said in an article from <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/apple-intelligence-dominates-wwdc-ios-18-and-everything-else-revealed\/\" target=\"_blank\" rel=\"noopener\">CNET<\/a>, \u201cApple arrived late to the AI party, but now it's ready to face off against Google and Microsoft.\u201d<\/p>\r\n<ul>\r\n\t<li><strong>Apple Intelligence AI Assistant<\/strong>: This assistant can create language and images, perform actions across apps, and draw from personal context to simplify everyday tasks. Processed primarily on-device, Apple Intelligence ensures user privacy while delivering powerful AI capabilities.<\/li>\r\n\t<li><strong>Email Categorization and Summarization<\/strong>: Apple's new feature categorizes emails into Primary, Transactions, Promotions, and Updates, offering quick AI-generated summaries to help users prioritize their inbox.<\/li>\r\n<\/ul>\r\n<h3>Privacy and Security: Still Paramount<\/h3>\r\n<p>With the rise of AI, Google and Apple are still keeping privacy and security top-of-mind. In fact, they\u2019re finding ways to intersect AI and security to ensure data protection. <\/p>\r\n<h4>Google\u2019s Privacy Approach<\/h4>\r\n<p>Google continues to prioritize user privacy with features like:<\/p>\r\n<ul>\r\n\t<li><strong>On-Device AI Processing<\/strong>: Ensuring user data remains secure without the need for cloud-based processing.<\/li>\r\n\t<li><strong>Scam Call Protection<\/strong>: An AI-powered feature that detects scam calls in a privacy-preserving way.<\/li>\r\n<\/ul>\r\n<h4>Apple\u2019s Security Focus<\/h4>\r\n<p>Apple's WWDC 2024 highlighted similar commitments:<\/p>\r\n<ul>\r\n\t<li><strong>Private Cloud Compute<\/strong>: Privacy remains a top priority for Apple in its implementation of AI features. Most AI models are processed on-device, with 'Private Cloud Compute' serving as a backup for more powerful models.\r\n\r\n<ul>\r\n\t<li>According to their <a href=\"https:\/\/www.apple.com\/newsroom\/2024\/06\/introducing-apple-intelligence-for-iphone-ipad-and-mac\/\" target=\"_blank\" rel=\"noopener\">press release<\/a>, Apple is \u201cSetting a new standard for privacy in AI, Apple Intelligence understands personal context to deliver intelligence that is helpful and relevant.\u201d<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3>OS Updates: Enhancing User Experience<\/h3>\r\n<p>With iOS 18 and Android 15, Apple and Google are rolling out significant updates to their operating systems, aimed at improving user experience and engagement.<\/p>\r\n<h4>Google\u2019s Android 15<\/h4>\r\n<p>In addition to the AI advancements, Android 15 introduces features like:<\/p>\r\n<ul>\r\n\t<li><strong>Notification Cool Down<\/strong>: A feature that reduces notification volume and vibrations for repeat alerts, helping users manage their notification load more effectively.<\/li>\r\n\t<li><strong>Rich Vibration for Push<\/strong>: Allows apps to differentiate notifications through varied vibrations, enabling users to identify the type of message without looking at their devices.<\/li>\r\n\t<li><strong>Private Spaces<\/strong>: This feature adds an extra layer of security for sensitive apps, requiring additional authentication for access and hiding notifications unless actively accessed.<\/li>\r\n\t<li><strong>Updates to Do Not Disturb Modes<\/strong>: Minor updates with potential future enhancements, allowing third-party apps to manage these modes.<br \/>\r\nSatellite Messaging: Ensuring connectivity in remote areas by enabling users to send messages via satellite.<\/li>\r\n<\/ul>\r\n<h4>Apple\u2019s iOS 18<\/h4>\r\n<p>Apple's iOS 18 comes packed with new features. One we want to call attention to, however, is <strong>Rich Communication Services (RCS) support<\/strong>. RCS is basically SMS 2.0 and unlocks richer experiences than SMS\u2014and better interactivity. Apple previously not embracing it has been a big damper on RCS adoption, so Apple beginning to implement it with iOS18 is huge news.<\/p>\r\n<p>New features include:<\/p>\r\n<ul>\r\n\t<li><strong>RCS Support<\/strong>: Enhancing communication across device ecosystems, fostering better user experiences. Iterable is monitoring and determining what this means for our offering as we explore what new channels to add to our platform capabilities.<\/li>\r\n\t<li><strong>Satellite Messages<\/strong>: Similar to Android, this feature ensures users stay connected, even in remote locations.<\/li>\r\n\t<li><strong>Live Activities on WatchOS<\/strong>: Transforming notifications into more interactive, dynamic experiences.<br \/>\r\nMacOS Sequoia Continuity: Seamlessly integrates iPhone notifications and audio with Macs, enhancing continuity and productivity.<\/li>\r\n<\/ul>\r\n<h3>The Road Ahead<\/h3>\r\n<p>As we look to the future, it's clear that AI, privacy, and user-centric innovations will continue to shape our digital landscape. Google's advancements with Gemini and on-device AI processing, combined with Apple's focus on privacy and powerful AI capabilities, set the stage for a new era of technology.<\/p>\r\n<p>These updates not only enhance the capabilities of our devices but also address the growing consumer demand for privacy and data control. As developers and consumers, we can look forward to more intuitive, secure, and efficient digital experiences.<\/p>\r\n<p>Stay tuned as these updates roll out, and prepare to explore the possibilities they unlock. Whether it's the ability to receive real-time AI-generated content summaries or the enhanced privacy protections ensuring our data stays secure, the future of technology looks incredibly promising. Embrace the innovations, and get ready to experience a smarter, more connected world.<\/p>\r\n<p><em>To learn more about these updates and what they could mean for you, reach out to your Iterable Customer Success Manager or, if you\u2019re not an Iterable customer yet, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"iOS 18, Android 15, AI, Privacy, and Innovation at WWDC & Google I\/O 2024","post_excerpt":"The tech world is abuzz following the latest announcements from Apple's WWDC and Google's I\/O 2024 conferences.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ios-18-android-15-ai-privacy-and-innovation-at-wwdc-google-i-o-2024","to_ping":"","pinged":"","post_modified":"2024-07-22 06:57:03","post_modified_gmt":"2024-07-22 13:57:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126724","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 22, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/062524_iOS18_Blog-Header-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Graphic of an orange circle with &#039;iOS18&#039; written in white in the center and a progress bar below it, set against a pink background with a long shadow effect.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/062524_iOS18_Blog-Header-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/062524_iOS18_Blog-Header-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/062524_iOS18_Blog-Header-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ios-18-android-15-ai-privacy-and-innovation-at-wwdc-google-i-o-2024\/"},{"ID":126692,"post_author":"97","post_date":"2024-07-19 07:10:17","post_date_gmt":"2024-07-19 14:10:17","post_content":"<p>As you start making your holiday wish list and picking the perfect gifts for your loved ones, don't forget to add one more item to your to-do: preparing your email program for the holiday rush.<\/p>\r\n<p>In August? Yep. Just like Santa's elves working tirelessly behind the scenes to ensure everything is ready for the big day, you need to start early to make the most of your holiday email marketing strategy.<\/p>\r\n<h3>The Challenge of the Extended Holiday Shopping Season<\/h3>\r\n<p>The holiday season is a prime time for businesses to engage with their audiences through email marketing. In recent years, this period has extended beyond just Black Friday and Cyber Monday (BFCM), with significant email volumes starting to increase months in advance. In 2023 Iterable saw volumes increase by nearly 7 billion messages from July to November.<\/p>\r\n<p>In fact, the holiday shopping season now often begins as early as October and can stretch into January, and includes various sales events and holiday promotions. This extended timeline means that businesses need to be prepared for sustained high volumes of email traffic over a longer period.<\/p>\r\n<h4>Customer Attention Span is Short<\/h4>\r\n<p>As the volume of emails sent during the holiday season continues to rise, it becomes increasingly challenging to capture and maintain the attention of your recipients. . To maximize the effectiveness of your email marketing campaigns and ensure high performance, it is crucial to have a robust email infrastructure and properly configured systems in place.<\/p>\r\n<h3>IP Warm-Up Strategy<\/h3>\r\n<p>Just like roasting chestnuts on an open fire, a <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-ip-warming\/\" target=\"_blank\" rel=\"noopener\">gradual IP warm-up<\/a> ensures your emails are toasted to perfection and ready to deliver cheer to your recipients. This gradual process also helps build a solid <a href=\"https:\/\/iterable.com\/blog\/what-is-email-reputation\/\" target=\"_blank\" rel=\"noopener\">sender reputation<\/a> and reduces the risk of emails being flagged as spam. Here is how to make sure you warm up your IP effectively as part of your holiday email marketing strategy.<\/p>\r\n<h4>Evaluating IP Needs<\/h4>\r\n<p>Before starting your warm-up, assess your IP requirements. First, determine how many IPs you need based on your planned email volume. If you are planning on significantly increasing your volume over the holiday season then you may need to consider adding additional IPs. . Generally, these are the ranges we recommend for daily volumes:<\/p>\r\n<ul>\r\n\t<li><strong>1-2 IPs<\/strong>: Suitable for sending up to 650,000 emails<\/li>\r\n\t<li><strong>2-4 IPs<\/strong>: Recommended for sending between 650,000 and 1,300,000 emails<\/li>\r\n\t<li><strong>4-5 IPs<\/strong>: Advisable for sending between 1,300,000 and 1,950,000 emails<\/li>\r\n\t<li><strong>6-7 IPs<\/strong>: For sending between 1,950,000 and 2,600,000 emails<\/li>\r\n<\/ul>\r\n<p>The amount of required IPs can vary from sender to sender and brand to brand depending on performance and prior reputation.<\/p>\r\n<p><em>For more assistance with evaluating your IP needs contact your Iterable customer success manager to learn more.<\/em><\/p>\r\n<h4>Gradual Increase and IP Management<\/h4>\r\n<p>Once you've determined your IP requirements, begin to gradually increase volumes. Ramping up to planned volumes gradually is crucial to maintain sender reputation and inbox placement rates, especially during peak periods like the holidays. <br \/>\r\nBegin by sending a small percentage of your planned volume. This cautious approach allows Inbox Service Providers (ISPs) to acclimate to your increased sending activity without triggering spam filters.<\/p>\r\n<p>Aim to raise your volume by 10-20% each week, depending on how ISPs and recipients respond. This gradual ramp-up helps solidify your sender reputation by demonstrating consistent, responsible sending behavior. It reinforces you are a legitimate high-volume sender by allowing ISPs to recognize and trust your sending patterns over time, which will help to reduce the chances of your emails being flagged as spam and increases your chances of reaching your recipients' inboxes.<\/p>\r\n<h4>Monitoring and Adjustments<\/h4>\r\n<p>Monitor key metrics such as delivery rates, open rates, click-through rates, and bounce rates closely during the ramp-up period. Adjust your sending strategy based on these metrics to maintain optimal performance and ensure your emails continue to reach recipients' inboxes.<\/p>\r\n<p>Regularly check your IP reputation using tools and services like <a href=\"https:\/\/iterable.com\/blog\/a-closer-look-at-google-postmaster-tools\/\" target=\"_blank\" rel=\"noopener\">Google Postmaster Tools<\/a> and <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480215-Maximizing-Email-Deliverability#free-postmaster-tools-from-mailbox-providers\" target=\"_blank\" rel=\"noopener\">Microsoft SNDS <\/a>(maybe use <a href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/FAQ.aspx\" target=\"_blank\" rel=\"noopener\">this link<\/a> instead). Watch for signs of rate limiting or deferrals, which may indicate a poor reputation that needs improvement before scaling up email volume.<\/p>\r\n<h3>List Segmentation and Targeting<\/h3>\r\n<p>Stoking the IP fire isn\u2019t the only item your team should be focusing on during holiday email marketing prep. Making sure your lists are segmented and you\u2019re reaching the right people is critical. Segmentation ensures that your emails are relevant to the recipients, which increases engagement rates and helps maintain a positive sender reputation. By targeting the right audience, you reduce the likelihood of spam complaints and bounces, further enhancing your deliverability.<\/p>\r\n<p>Focus on sending emails to recently engaged users and establish a cutoff date for engagement, typically around 12 months after a user has stopped engaging. This ensures that your efforts are directed toward subscribers who are more likely to interact with your content, improving overall email deliverability and campaign effectiveness.<\/p>\r\n<h4>Behavioral Segmentation<\/h4>\r\n<p>You could also try grouping recipients based on their past interactions with your brand. This can include purchase history, browsing behavior, email opens, and clicks. By analyzing these behaviors, you can create more personalized and timely campaigns. <br \/>\r\nHere are some examples of how behavioral segmentation can be used:<\/p>\r\n<ul>\r\n\t<li><strong>Purchase History<\/strong>: Send recommendations or sale notifications based on previous purchases<\/li>\r\n\t<li><strong>Browsing Behavior<\/strong>: Offer targeted deals or content based on viewed products or pages.<\/li>\r\n\t<li><strong>Email Engagement<\/strong>: Reward frequent openers and clickers with exclusive offers, and create re-engagement campaigns for inactive users<\/li>\r\n\t<li><strong>Cart Abandonment<\/strong>: Follow up with reminders or incentives for users who left items in their cart<\/li>\r\n\t<li><strong>Event Participation<\/strong>: Send relevant follow-ups and resources to event attendees<\/li>\r\n<\/ul>\r\n<h4>Demographic Segmentation<\/h4>\r\n<p>Use demographic data like age, gender, and location to tailor your messages. For example, promotions or products can be customized to suit the preferences and needs of different age groups or regions.<\/p>\r\n<p>Here\u2019s a few more ways that data can be used:<\/p>\r\n<ul>\r\n\t<li><strong>Age<\/strong>: Customize content to suit different age groups, such as trendy products for younger audiences or practical items for older recipients<\/li>\r\n\t<li><strong>Gender<\/strong>: Tailor promotions or recommendations based on gender-specific preferences and interests<\/li>\r\n\t<li><strong><a href=\"https:\/\/iterable.com\/blog\/how-to-take-advantage-of-location-based-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Location<\/a><\/strong>: Send region-specific offers, updates, or event invitations relevant to the recipient's geographical area<\/li>\r\n<\/ul>\r\n<p>If you lack historic data on recipients or are using a new list, validate your email addresses to remove invalid entries. This helps maintain a healthy sender reputation and improves deliverability. Validating your list ensures you start with a clean, high-quality list, maximizing the chances of reaching real, active recipients.<\/p>\r\n<p><em>Learn more on how to validate emails with the <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/23534667941140-BriteVerify-Iterable-Integration\" target=\"_blank\" rel=\"noopener\">BriteVerify + Iterable integration<\/a>.<\/em><\/p>\r\n<h3>Content Strategy and A\/B Testing for Holiday Email Marketing<\/h3>\r\n<p>Once you\u2019ve warmed your IP and segmented your lists, it all comes down to sending the right content\u2014which is especially important during the holiday season when competition for attention is fierce.<\/p>\r\n<h4>Sending Relevant and Useful Content<\/h4>\r\n<p>Here's how you can ensure your emails resonate with your audience and stand out in a crowded inbox.<\/p>\r\n<ul>\r\n\t<li><strong>Understand Your Audience<\/strong>: Utilize segmentation strategies to tailor your messages to specific groups. Knowing their preferences, interests, and needs allows you to create content that resonates and is highly engaging.<\/li>\r\n\t<li><strong>Provide Value<\/strong>: Ensure your emails offer something valuable, such as exclusive holiday offers, gift guides, or helpful tips. Content that addresses your recipients' holiday needs can drive higher engagement and conversion rates.<\/li>\r\n\t<li><strong>Engage with Stories<\/strong>: Share compelling stories or customer testimonials that capture the holiday spirit and showcase how your products or services can enhance the season.<\/li>\r\n<\/ul>\r\n<h4>A\/B Experimenting Throughout the Holiday Season<\/h4>\r\n<p>Experimentation is all about finding the highest performing messaging or content. When it comes to <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-a-b-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a>, however, there are some critical steps your team should take.<\/p>\r\n<ul>\r\n\t<li><strong>Test Different Elements<\/strong>: Experiment with various aspects of your emails such as subject lines, images, call-to-action buttons, and content layout to see what resonates best with your audience.<\/li>\r\n\t<li><strong>Monitor Performance<\/strong>: Track key metrics like open rates, click-through rates, and conversion rates to identify the most effective elements of your campaigns.<\/li>\r\n\t<li><strong>Adjust Based on Results<\/strong>: Use insights gained from A\/B testing to refine your content strategy throughout the holiday season. Continuously improving your approach ensures that you are sending the most effective and engaging emails possible.<\/li>\r\n<\/ul>\r\n<p><strong>Steps for Effective A\/B Testing:<\/strong><\/p>\r\n<ul>\r\n\t<li><strong>Create Variations<\/strong>: Develop two or more versions of an email with different elements to test<\/li>\r\n\t<li><strong>Define Your Goals<\/strong>: Decide what you want to learn from the test, such as which subject line drives higher open rates or which call-to-action leads to more conversions<\/li>\r\n\t<li><strong>Segment Your Audience<\/strong>: Split your email list into segments to evenly distribute the test variations<\/li>\r\n\t<li><strong>Analyze Results<\/strong>: Compare the performance of each variation to determine which one is more effective<\/li>\r\n\t<li><strong>Implement Findings<\/strong>: Use the winning elements in your future emails to enhance engagement and conversion rates<\/li>\r\n<\/ul>\r\n<h3>The Holidays are Closer Than You Think<\/h3>\r\n<p>As you prepare for the festive season ahead, remember to implement the essential strategies outlined in this guide: warm up your IPs, segment your lists, validate your emails, and consistently test your content.<\/p>\r\n<p>By following these recommendations with a dash of holiday magic and strategic planning, your email campaigns are set to deliver joy, drive engagement, and achieve record-breaking conversions this holiday season. Happy emailing and happy (early) holidays!<\/p>\r\n<p><em>To learn more about how Iterable can help your team accomplish your holiday email marketing goals, chat with your CSM about Iterable\u2019s <a href=\"https:\/\/iterable.com\/services\/\" target=\"_blank\" rel=\"noopener\">Professional Services<\/a> offerings. And, if you\u2019re not an Iterable customer but want to learn more, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"'Tis the Season: Get a Jump Start on Holiday Email Marketing","post_excerpt":"Just like Santa's elves working behind the scenes, you need to start early to make the most of your holiday email marketing strategy.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"tis-the-season-get-a-jump-start-on-holiday-email-marketing","to_ping":"","pinged":"","post_modified":"2024-07-19 07:54:56","post_modified_gmt":"2024-07-19 14:54:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126692","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 19, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071824_Holiday-Preparedness_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"A red background with a large purple circle in the upper right corner containing a white calendar icon. To the left, bold white text reads &quot;&#039;Tis the Season: Get a Jump Start on Holiday Email Marketing.&quot;\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071824_Holiday-Preparedness_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071824_Holiday-Preparedness_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071824_Holiday-Preparedness_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/tis-the-season-get-a-jump-start-on-holiday-email-marketing\/"},{"ID":126684,"post_author":"97","post_date":"2024-07-18 14:14:54","post_date_gmt":"2024-07-18 21:14:54","post_content":"<p>Cross-channel marketing campaigns allow organizations to create a seamless experience for customers, engaging them at various touch points throughout their journey on any and all of the channels that they might use.<\/p>\r\n<p>However, ensuring that your campaigns are reaching the right audience, with the right content, on the right channel, at the right time\u2014throughout their entire journey\u2014can be extremely challenging. Plus, marketers are constantly being asked to do more with less. So they need to ensure that their efforts (and budget) are being spent in the right places, with the highest return on investment is paramount.<\/p>\r\n<p>One of the most foundational and crucial components of making all of this work is data analytics. By leveraging the wealth of customer data generated across different channels, marketers can gain invaluable insights, optimize campaign performance in real-time, and accurately measure their return on investment.<\/p>\r\n<h3>The Cost of Driving Blind<\/h3>\r\n<p>While some modern marketing organizations realize the crucial nature of leveraging data analytics to drive each stage of their cross-channel marketing strategy, many don\u2019t. But the cost of running your cross-channel marketing campaigns without leveraging data analytics to drive the optimization can be pretty significant. In fact, according to Forrester Research, organizations <a href=\"https:\/\/sureshot.io\/blog\/conversation\/the-high-cost-of-poor-marketing-data-orchestration\/\" target=\"_blank\" rel=\"noopener\">waste an estimated 37% of their marketing spend<\/a> due to poor data quality and management.<\/p>\r\n<p>That's a staggering amount, but it only scratches the surface of the true cost. Without data analytics, marketing efforts become a guessing game. You're investing budget and personnel resources without valuable insights about your target audience, content or campaign performance, or what truly resonates with your customers. This translates to missed opportunities for engagement, conversion, and ultimately, revenue growth.<\/p>\r\n<h3>How Data Analytics Can Make a Difference<\/h3>\r\n<p>Whether your organization hasn\u2019t been prioritizing data analytics or there\u2019s room for improvement, it\u2019s important to understand the role of data analytics and precisely how data can be used.<\/p>\r\n<p>To start off, let\u2019s take a look at where data analytics might be used throughout the campaign process and at which stages it might be used.<\/p>\r\n<h4>Real-Time Analytics<\/h4>\r\n<p>In the early days of digital marketing automation, the usual practice was to deploy a campaign, wait for it to be complete and then analyze the results to find opportunities for improvement. However, with the current, fast pace of modern marketing and the technologies that are available to marketers, waiting until a campaign is complete can be a costly mistake.<\/p>\r\n<p>For example, your campaign may have an error in the way the audience is segmented, or within the journey flow, or there might be a problem with the content itself. Through the use of real-time analytics, you can monitor campaigns after they\u2019ve started and catch errors before the campaign gets too far, you can make adjustments on the fly to save the day. Keeping your finger on the pulse of active campaigns through real time analytics allows you to know about any functional or content related issues, allowing you to correct them before they become true problems.<\/p>\r\n<p><strong>A\/B Testing<\/strong><\/p>\r\n<p>Real-time analytics isn\u2019t only used for problem mitigation, it\u2019s also a great tool to leverage for A\/B testing. Whether you\u2019re running manual A\/B tests, where you actively monitor current message performance and then adjust flow to winning variants, or your campaign automation software does this for you automatically, being able to monitor what\u2019s happening with the variants in real time can provide valuable insights and help you make optimal, automated changes when needed.<\/p>\r\n<h3>Post-Campaign Analytics<\/h3>\r\n<p>Once the messages on all of the various channels have been deployed and enough time has passed to allow subscribers to interact with the content, it\u2019s time to do some post campaign analysis. At this point, you\u2019ll look at standard metrics such as opens, clicks, unsubscribes, message delivery (push &amp; SMS), dismiss\/close (push, in-app) to find areas of opportunity where you might iterate on content items, message timing, channel efficacy and campaign flow.<\/p>\r\n<h3>Aggregate Campaign Analytics<\/h3>\r\n<p>While basic message interaction metrics are essential, they only represent part of the picture and analyzed within a silo, they can sometimes lead to inaccurate conclusions. To see the whole picture, marketers need to understand the contributing events that transpired prior to message deployment as well as the actions that took place after subscribers clicked on those messages. Combining this data to pieces together a detailed picture of overall performance\u2014 which is where aggregate campaign analytics comes in.<\/p>\r\n<p>A common best practice for aggregate campaign analytics is to export all message interaction data up to a data warehouse, storing it alongside historical customer information and transactional details. By merging these datasets, marketers can see the complete customer journey. Upstream data from social media and advertising platforms becomes even more insightful when analyzed alongside downstream metrics like registrations, sign-ups, and sales from CRM or e-commerce platforms. This unified view empowers marketers to understand campaign effectiveness, customer behavior throughout the entire funnel, and ultimately optimize their campaigns for better results.<\/p>\r\n<p>Traditionally, getting the wealth of customer data from your cross-channel marketing platform into a data warehouse might have involved working with data engineers to build custom data pipelines. This could be a time-consuming and resource-intensive process. Thankfully, some modern marketing automation platforms now offer built-in solutions to simplify data integration.<\/p>\r\n<h3>Necessary Components of Data Analytics<\/h3>\r\n<p>Now that we have an idea of the types of data analytics we\u2019d leverage to optimize cross-channel campaigns, let\u2019s dive into what would be required to accomplish it all.<\/p>\r\n<h4>1. Data Capture<\/h4>\r\n<p>The first and by far most crucial component of a successful data analytics strategy is capture. To report and analyze customer behavior across channels, organizations must first build the infrastructure to capture customer interaction data. This is where many organizations tend to fall short. They\u2019ll often build out their tech stack without data capture considerations and, as we all know, trying to build new functionality into established systems after they\u2019re implemented is challenging.<\/p>\r\n<p>The good news is that message interaction data capture is built-in with most modern marketing automation tools.<\/p>\r\n<h4>2. Data Integration and Management<\/h4>\r\n<p>The cornerstone of leveraging data analytics for cross-channel marketing campaigns is a robust data integration and management process. This involves creating a central repository, like a data warehouse , to house historical data from your marketing channels.<\/p>\r\n<p>Think of your data warehouse as a central library for your customer journey data. By storing information from various sources in a unified format, you can analyze how customers interact across different touchpoints and understand how each channel contributes to the overall marketing funnel. This storage and management mechanism empowers you to identify trends, compare performance across channels, and gain deep customer insights. Having a place to store, access and manage this data is crucial but the magic happens when you bridge the data gap between your various marketing tools.<\/p>\r\n<p>For instance, with features like <a href=\"https:\/\/iterable.com\/whitepaper\/lower-technical-lift-with-iterables-ingest-toolkit\/\" target=\"_blank\" rel=\"noopener\">Iterable's Smart Ingest<\/a>, co-developed with Hightouch, marketers can seamlessly connect Iterable directly to their data warehouse, eliminating the need for complex engineering tasks. This empowers marketers to take control of their data strategy and focus on extracting valuable insights, rather than wrestling with data extraction processes.<\/p>\r\n<h4>3. Data Analysis and Reporting Tools<\/h4>\r\n<p>The journey from raw data to actionable insights requires the right tools. Business Intelligence (BI) tools, people, and processes play a crucial role in this process.. BI can help you clean, explore, and analyze your marketing data from various channels.<\/p>\r\n<p>Once you've extracted these initial insights, it's time to transform them into a compelling story. This is where data visualization comes into play. Marketers can leverage data visualization tools to identify trends and compare performance across channels.<\/p>\r\n<h4>4. A Culture of Data-Driven Decision Making<\/h4>\r\n<p>Building a successful data-driven marketing strategy goes beyond just the technical aspects. It requires fostering a culture where data informs decision-making across the organization. Organizations that value customer data are more likely to invest in the necessary tools, resources and processes while encouraging a data-driven approach within their teams.<\/p>\r\n<p>Conversely, organizations that struggle to leverage customer data in this way tend to have a culture that does not prioritize these investments. According to a study conducted by Harvard Business Review, <a href=\"https:\/\/hbr.org\/2019\/02\/companies-are-failing-in-their-efforts-to-become-data-driven\" target=\"_blank\" rel=\"noopener\">79.8% of executives<\/a> surveyed identified cultural impediments, not technology, as the greatest barriers to becoming data-driven companies.<\/p>\r\n<p><strong>Open to Collaboration<\/strong><\/p>\r\n<p>Collaboration is another key element. Marketing teams should work closely with data engineering, data analysts, and IT teams to ensure a smooth flow of data collection, analysis, and communication of insights. Regular communication and collaboration help bridge the gap between data and action. This is where that executive sponsorship can help by driving the data-first strategy to break down silos and encourage cross functional collaboration.<\/p>\r\n<p>It\u2019s important to encourage data literacy among marketing teams. This involves providing training and resources to help marketers understand and leverage data effectively. When everyone has a basic understanding of data and its potential, organizations can unlock the true power of data-driven marketing.<\/p>\r\n<h3>From Insights to Results<\/h3>\r\n<p>By leveraging the power of data analytics, you can gain a deeper understanding of your audience, optimize your cross-channel marketing campaigns, and ultimately achieve your marketing goals. Remember, data is a powerful tool, but it's up to you to transform it into actionable insights that drive real results. So, get out there, embrace data analytics, and take your marketing campaigns to the next level.<\/p>\r\n<p><em>To learn more about Iterable\u2019s data activation capabilities, explore our <a href=\"https:\/\/iterable.com\/whitepaper\/lower-technical-lift-with-iterables-ingest-toolkit\/\" target=\"_blank\" rel=\"noopener\">Ingest Toolkit<\/a> or <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"The Role of Data Analytics in Optimizing Cross-Channel Campaigns","post_excerpt":"Many marketing organizations don't realize the crucial nature of leveraging data analytics to drive their cross-channel marketing strategy.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-role-of-data-analytics-in-optimizing-cross-channel-campaigns","to_ping":"","pinged":"","post_modified":"2024-07-18 14:14:54","post_modified_gmt":"2024-07-18 21:14:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126684","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 18, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071624_Data-Analytics-Sterling_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"A teal background with a large purple circle in the center. Inside the circle is a magnifying glass icon with a bar graph in the lens, both in lighter shades of purple.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071624_Data-Analytics-Sterling_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071624_Data-Analytics-Sterling_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071624_Data-Analytics-Sterling_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-role-of-data-analytics-in-optimizing-cross-channel-campaigns\/"},{"ID":126653,"post_author":"97","post_date":"2024-07-17 09:03:39","post_date_gmt":"2024-07-17 16:03:39","post_content":"<p>One of the most transformative trends in recent years has been the integration of artificial intelligence (AI) into the marketing technology (martech) stack. AI empowers marketers to automate and optimize their strategies, resulting in more personalized and effective customer experiences\u2014without a heavy manual lift.<\/p>\r\n<p>Iterable offers a robust<a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\"> AI Suite<\/a> designed to enhance your martech capabilities. Let\u2019s explore how to seamlessly integrate AI, and Iterable\u2019s AI Suite, into your martech stack.<\/p>\r\n<h3>The Power of AI in Marketing<\/h3>\r\n<p>Before diving into the specifics of Iterable's AI Suite, let\u2019s explore why AI is such a game-changer in marketing. AI's ability to analyze vast amounts of data, identify patterns, and make data-driven predictions enables marketers to:<\/p>\r\n<ul>\r\n\t<li><strong>Personalize Customer Experiences<\/strong>: Tailor messages and offers to individual preferences and behaviors.<\/li>\r\n\t<li><strong>Optimize Campaign Performance<\/strong>: Automatically adjust campaigns based on real-time performance data.<\/li>\r\n\t<li><strong>Predict Customer Behavior<\/strong>: Anticipate future actions and trends to stay proactive.<\/li>\r\n\t<li><strong>Automate Routine Tasks<\/strong>: Free up time for marketers to focus on strategic initiatives.<\/li>\r\n<\/ul>\r\n<p>These capabilities are crucial for modern marketers who need to deliver the right message, to the right person, at the right time.<\/p>\r\n<h3>Iterable's AI Suite: Enhancing Your Martech Stack<\/h3>\r\n<p>Iterable's AI Suite offers a comprehensive set of tools designed to help marketers harness the power of AI. Let's explore the key products in this suite and how they can be integrated into your martech stack.<\/p>\r\n<h4>1. Brand Affinity<\/h4>\r\n<p><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990191-Brand-Affinity\" target=\"_blank\" rel=\"noopener\"><strong>Brand Affinity<\/strong><\/a> helps you understand how loyal your customers are to your brand. By analyzing past interactions, this tool automatically assigns affinity scores to each customer, allowing you to segment your audience based on their level of engagement.<\/p>\r\n<p>Benefits of Brand Affinity:<\/p>\r\n<ul>\r\n\t<li><strong>Segmentation<\/strong>: Create segments of high, medium, and low-affinity customers. Tailor your messaging to each group's engagement level.<\/li>\r\n\t<li><strong>Targeted Campaigns<\/strong>: Design campaigns specifically for high-affinity customers to foster loyalty and for low-affinity customers to re-engage them.<\/li>\r\n\t<li><strong>Personalized Content<\/strong>: Use affinity scores to personalize content and offers, ensuring they resonate with your audience.<\/li>\r\n<\/ul>\r\n<h4>2. Send Time Optimization<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/what-is-send-time-optimization\/\" target=\"_blank\" rel=\"noopener\"><strong>Send Time Optimization (STO)<\/strong><\/a> ensures your messages reach customers at the most effective times. This AI-powered tool analyzes historical engagement data to predict the optimal time to send emails, push notifications, and other messages to each individual customer.<\/p>\r\n<p>Benefits of STO:<\/p>\r\n<ul>\r\n\t<li><strong>Various Message Types<\/strong>: Leverage STO to send push notifications and email messages.<\/li>\r\n\t<li><strong>Automated Sending<\/strong>: Use STO to automatically schedule messages when they\u2019d deliver the maximum impact.<\/li>\r\n\t<li><strong>Opportunity to Experiment<\/strong>: To test whether a campaign has a better open rate with Send Time Optimization enabled (compared to the campaign's scheduled send time), create an STO experiment.<\/li>\r\n<\/ul>\r\n<h4>3. Next Best Action<\/h4>\r\n<p><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/25708106843028-Next-Best-Action-Overview\" target=\"_blank\" rel=\"noopener\"><strong>Next Best Action (NBA)<\/strong><\/a> predicts the most appropriate follow-up action for each customer, based on their behavior and preferences. NBA assists with underperforming blast campaigns by providing insights into your audience and content while streamlining the process to set up a retargeting campaign for unengaged users.<\/p>\r\n<p>Benefits of NBA:<\/p>\r\n<ul>\r\n\t<li><strong>Enhanced Customer Experiences &amp; Expanded Personalization<\/strong>: Understand customer preferences, past behaviors and current context.<\/li>\r\n\t<li><strong>Increased Engagement and Retention<\/strong>: Deliver new messaging to previously unengaged users and increase the likelihood of engagement and conversion by leveraging new content suggestions and a curated re-targeting audience list.<\/li>\r\n\t<li><strong>Efficiency, Scalability &amp; Speed<\/strong>: Enable your team to scale efforts without sacrificing quality, with easily discoverable suggestions and automations for the campaign creation process.<\/li>\r\n<\/ul>\r\n<h4>4. Journey Assist<\/h4>\r\n<p><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/27915873016340-Journey-Assist\" target=\"_blank\" rel=\"noopener\"><strong>Journey Assist<\/strong><\/a> makes journey creation a breeze by automating the journey building experience based on a prompt. Not sure where to start when it comes to building out journeys? No worries, we\u2019re here with the assist.<\/p>\r\n<p>Benefits of Journey Assist:<\/p>\r\n<ul>\r\n\t<li><strong>Streamline Journey Creation<\/strong>: Go from prompts to journeys in seconds, save time by no longer having to manually add each tile to your journey.<\/li>\r\n\t<li><strong>Make Journeys More Accessible<\/strong>: Leverage prompt templates for common use cases, jumpstart journey creation, and build via freeform prompts.<\/li>\r\n\t<li><strong>Explore Journey Creativity<\/strong>: Update existing journeys with AI recommended paths, generate tile that can be saved as tilesets, and make big ideas come to life with new tile configurations.<\/li>\r\n<\/ul>\r\n<h4>5. Copy Assist<\/h4>\r\n<p><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/17172997847572-Copy-Assist\" target=\"_blank\" rel=\"noopener\"><strong>Copy Assist<\/strong><\/a> leverages AI to help you craft compelling and personalized copy. When entering a prompt, this tool provides suggestions for subject lines, SMS messages, and more.<\/p>\r\n<p>Benefits of Copy Assist:<\/p>\r\n<ul>\r\n\t<li><strong>Content Suggestions<\/strong>: Use Copy Assist to generate content ideas and suggestions based on what resonates with your audience.<\/li>\r\n\t<li><strong>A\/B Testing<\/strong>: Test different copy variations to determine which ones perform best.<\/li>\r\n\t<li><strong>Beat Writer\u2019s Block<\/strong>: Save time and get \u201cunstuck\u201d in the creative process. Copy Assist can offer new perspectives on copy that you may not have thought of.<\/li>\r\n<\/ul>\r\n<h4>Additional AI-Driven Features in Iterable<\/h4>\r\n<p>In addition to the core products in the AI Suite, Iterable offers several other AI-driven features to enhance your martech stack, including:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/5000056031508-Predictive-Goals-Overview\" target=\"_blank\" rel=\"noopener\"><strong>Predictive Goals<\/strong><\/a>: Set and track predictive goals for key business goals, such as purchases or downloading an app. Use AI to forecast the likelihood of the user to take that action and adjust strategies accordingly.<\/li>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/13102589168916-Channel-Optimization\" target=\"_blank\" rel=\"noopener\"><strong>Channel Optimization<\/strong><\/a>: Maximize the value of each send with Channel Optimization, which analyzes historical data and sends the message to the channel it determines the user is most likely to engage with.<\/li>\r\n<\/ul>\r\n<h3>Steps for Successful AI Integration<\/h3>\r\n<p>Successfully integrating AI into your martech stack involves a strategic approach. Here are the steps to ensure it goes smoothly:<\/p>\r\n<h4>1. Assess Your Current Martech Stack<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/whitepaper\/how-to-determine-martech-function-from-fiction\/\" target=\"_blank\" rel=\"noopener\">Evaluate your existing martech stack<\/a> to identify gaps and opportunities for AI integration. Determine which tools and platforms you already use and how they can be enhanced with AI capabilities.<\/p>\r\n<h4>2. Define Clear Objectives<\/h4>\r\n<p>Set clear objectives for your AI integration. Whether it's improving customer segmentation, increasing engagement rates, or boosting conversion rates, having defined goals will guide your integration efforts.<\/p>\r\n<h4>3. Choose the Right AI Tools<\/h4>\r\n<p>Select the Iterable AI Suite tools that align with your objectives. Consider how each tool can address your specific needs and enhance your overall marketing strategy.<\/p>\r\n<h4>4. Implement Gradually<\/h4>\r\n<p>Start with one or two AI tools and gradually expand your integration. This allows your team to adapt to new technologies and processes without overwhelming them.<\/p>\r\n<h4>5. Train Your Team<\/h4>\r\n<p>Ensure your team is well-trained on how to use the new AI tools. Provide resources and support to help them understand the capabilities and benefits of each tool.<\/p>\r\n<h4>6. Monitor, Experiment and Optimize<\/h4>\r\n<p>Regularly monitor the performance of your AI-driven campaigns and workflows. Use experimentation to continuously optimize your strategies and achieve better results.<\/p>\r\n<h3>Make Your Marketing Better and Easier<\/h3>\r\n<p>Iterable's AI Suite offers a comprehensive set of tools designed to enhance your marketing capabilities, drive customer engagement, and optimize campaign performance. By leveraging Brand Affinity, Send Time Optimization, Next Best Action, Journey Assist, Copy Assist, and other AI-driven features, you can create more personalized and effective marketing strategies.<\/p>\r\n<p>Embrace the power of AI with Iterable and take your marketing to the next level.<\/p>\r\n<p><em>Want to learn more? <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo today<\/a>.<\/em><\/p>","post_title":"Integrating AI into Your Martech Stack","post_excerpt":"Iterable offers a robust AI Suite. Let\u2019s explore how to seamlessly integrate AI, and Iterable\u2019s AI Suite, into your martech stack.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"integrating-ai-into-your-martech-stack","to_ping":"","pinged":"","post_modified":"2024-07-17 09:03:39","post_modified_gmt":"2024-07-17 16:03:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126653","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 17, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071724_Integrating-AI-Martech-Stack_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"A vibrant image with a yellow background featuring a purple circle containing a white lightning bolt icon. To the right, bold white text reads &quot;Integrating AI into Your Martech Stack.&quot;\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071724_Integrating-AI-Martech-Stack_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071724_Integrating-AI-Martech-Stack_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071724_Integrating-AI-Martech-Stack_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/integrating-ai-into-your-martech-stack\/"},{"ID":126560,"post_author":"97","post_date":"2024-07-15 08:17:59","post_date_gmt":"2024-07-15 15:17:59","post_content":"","post_title":"Your Checklist for Unlocking the Power of AI","post_excerpt":"This checklist is your go-to resource when adding AI into your marketing campaigns and discovering optimization opportunities.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"your-checklist-for-unlocking-the-power-of-ai","to_ping":"","pinged":"","post_modified":"2024-10-09 14:51:54","post_modified_gmt":"2024-10-09 21:51:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=126560","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"July 15, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/AI_Checklist_Resource.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Woman&#039;s profile on the right hand side with tech icon overlay. Text regarding the AI Checklist on the righthand side.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/AI_Checklist_Resource.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/AI_Checklist_Resource-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/07\/AI_Checklist_Resource-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/your-checklist-for-unlocking-the-power-of-ai\/"},{"ID":126596,"post_author":"113","post_date":"2024-07-12 13:00:50","post_date_gmt":"2024-07-12 20:00:50","post_content":"<p>In this joint session with Iterable and Movable Ink, learn how Care.com kept their members engaged by combining Iterable's flexible and scalable platform with Movable Ink's next level dynamic personalization capabilities to drive impressive lift in campaign engagement.<\/p>","post_title":"From Batch & Blast to Bespoke: How Care.com Automated Personalization with Iterable & Movable Ink","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-batch-blast-to-bespoke-how-care-com-automated-personalization-with-iterable-movable-ink","to_ping":"","pinged":"","post_modified":"2024-07-12 14:27:05","post_modified_gmt":"2024-07-12 21:27:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=126596","menu_order":6,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"July 12, 2024","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":76,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"513\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/Movable-Ink_Iterable_Care-Webinar-768x513.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/Movable-Ink_Iterable_Care-Webinar-768x513.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/Movable-Ink_Iterable_Care-Webinar-300x201.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/Movable-Ink_Iterable_Care-Webinar-600x400.png 600w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/Movable-Ink_Iterable_Care-Webinar.png 778w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/from-batch-blast-to-bespoke-how-care-com-automated-personalization-with-iterable-movable-ink\/"},{"ID":126498,"post_author":"97","post_date":"2024-07-10 09:08:15","post_date_gmt":"2024-07-10 16:08:15","post_content":"<p>Creating effective marketing campaigns is both an art and a science. A well-crafted campaign can not only elevate brand awareness but also address critical pain points for businesses, ultimately driving prospects down the marketing funnel and converting them into loyal customers. In this blog post, we\u2019ll explore the key elements of successful marketing campaigns, the problems they solve, and how they strategically guide prospects through the funnel.<\/p>\r\n<h3>Understanding the Marketing Funnel<\/h3>\r\n<p>Before diving into the intricacies of campaign creation, let\u2019s do a quick refresher of the marketing funnel. The funnel represents the customer journey from the initial awareness of a product or service to the final purchase and beyond. And, while there are a variety of versions, it\u2019s generally comprised of several stages:<\/p>\r\n<ul>\r\n\t<li><strong>Awareness<\/strong>: Prospects become aware of your brand or product.<\/li>\r\n\t<li><strong>Interest<\/strong>: Prospects express interest in your offerings.<\/li>\r\n\t<li><strong>Consideration<\/strong>: Prospects evaluate your product against competitors.<\/li>\r\n\t<li><strong>Intent<\/strong>: Prospects show intent to purchase.<\/li>\r\n\t<li><strong>Purchase<\/strong>: Prospects become customers by making a purchase.<\/li>\r\n\t<li><strong>Loyalty<\/strong>: Customers become repeat buyers and brand advocates.<\/li>\r\n<\/ul>\r\n<p>Effective marketing campaigns are designed to address each stage of the funnel, providing tailored content and experiences that resonate with prospects' evolving needs and interests.<\/p>\r\n<h3>Identifying and Solving Key Problems with Marketing Campaigns<\/h3>\r\n<p>Marketing campaigns solve a variety of problems that businesses face. Here are some common challenges and how campaigns can address them:<\/p>\r\n<ul>\r\n\t<li><strong>Low Brand Awareness<\/strong>: A well-executed awareness campaign can put your brand on the map. Utilizing channels like social media, SEO, content marketing, and influencer partnerships can help you reach a broader audience.<\/li>\r\n\t<li><strong>Lack of Customer Engagement<\/strong>: Engagement campaigns, such as interactive content, webinars, and personalized emails, can captivate your audience\u2019s attention and foster a deeper connection with your brand.<\/li>\r\n\t<li><strong>Competitive Market<\/strong>: In a saturated market, differentiation is key. Campaigns that highlight your unique value proposition, such as customer testimonials and case studies, can sway prospects in your favor.<\/li>\r\n\t<li><strong>Conversion Rate Optimization<\/strong>: If prospects are not converting, targeted campaigns focusing on retargeting, personalized offers, and user experience improvements can help nudge them towards a purchase.<\/li>\r\n\t<li><strong>Customer Retention<\/strong>: Loyalty campaigns, including loyalty programs, exclusive discounts, and post-purchase follow-ups, can turn one-time buyers into repeat customers and brand advocates.<\/li>\r\n<\/ul>\r\n<h3>Creating Effective Marketing Campaigns<\/h3>\r\n<p>Now that we understand the problems marketing campaigns can solve, let\u2019s delve into the steps to create impactful campaigns that guide prospects through the funnel.<\/p>\r\n<h4>1. Define Your Goals<\/h4>\r\n<p>Every campaign should start with clear, measurable goals. Whether it\u2019s increasing brand awareness, generating leads, or boosting sales, having specific objectives will help you shape your strategy and measure success.<\/p>\r\n<p>A good rule of thumb is to make sure these goals are \u201cSMART:\u201d Specific, Measurable, Achievable, Relevant, and Time-Bound. So, for example, instead of \u201cgenerate leads,\u201d your goal should be to \u201cgenerate 300 leads by the end of the quarter.\u201d<\/p>\r\n<h4>2. Know Your Audience<\/h4>\r\n<p>Understanding your target audience is crucial. Conduct thorough market research to identify your audience\u2019s demographics, interests, pain points, and buying behavior. This knowledge will inform your messaging and channel selection.<\/p>\r\n<h4>3. Craft Compelling Messages<\/h4>\r\n<p>Your messaging should resonate with your audience\u2019s needs and desires. Highlight the benefits of your product or service and address any objections they might have. Ensure your messages are consistent across all channels.<\/p>\r\n<h4>4. Choose the Right Channels<\/h4>\r\n<p>Select channels that align with your audience\u2019s preferences and your campaign goals. For awareness campaigns, social media and content marketing might be ideal. For engagement and conversion, email marketing and retargeting ads could be more effective.<\/p>\r\n<h4>5. Create Engaging Content<\/h4>\r\n<p>Content is the backbone of any campaign. From blog posts and videos to infographics and podcasts, create diverse content that educates, entertains, and inspires your audience. Ensure your content is optimized for each channel and appropriately resonates with your audiences at each stage of the funnel.<\/p>\r\n<h4>6. Implement Personalization<\/h4>\r\n<p>Personalization can significantly enhance campaign effectiveness. Use prospect and customer data to segment your audiences to deliver tailored messages and offers. Personalized emails, product recommendations, and retargeting ads can drive higher engagement and conversions.<\/p>\r\n<p>Remember that personalization will look different at the various funnel stages. At the awareness stage, for example, you may not have a ton of data to be able to personalize, so you\u2019re casting a wider net. But, as you move down the funnel, you should be collecting more data so each message in the campaign can become more personalized.<\/p>\r\n<h4>7. Leverage Automation<\/h4>\r\n<p>Marketing automation tools can streamline your campaigns, ensuring timely and relevant communication with prospects. Automated email sequences, social media scheduling, and lead nurturing workflows can save time and improve efficiency.<\/p>\r\n<h4>8. Measure and Optimize<\/h4>\r\n<p>Continuous measurement and optimization are essential for campaign success. Use analytics tools to track key performance indicators (KPIs) such as engagement rates, conversion rates, and return on investment (ROI).<\/p>\r\n<p>Your campaign is only as strong as the results you\u2019re seeing. It\u2019s important to know what\u2019s working and what\u2019s not and, perhaps most importantly, be ready to pivot. Analyze the data to identify what\u2019s working and what needs improvement, and adjust your strategy accordingly.<\/p>\r\n<h3>Moving Prospects Down the Funnel<\/h3>\r\n<p>It\u2019s one thing to design a campaign and understand how and where your campaign will be distributed, but campaigns also require a strategy when it comes to moving users down the funnel.<\/p>\r\n<h4>1. Awareness Stage<\/h4>\r\n<p>At the top of the funnel (TOFU), the goal is to attract and educate. TOFU content like blog posts, social media updates, and informational videos can increase brand visibility and attract a wide audience. Use SEO and paid advertising to amplify reach.<br \/>\r\nAn example here is sharing a blog post via a social post.<\/p>\r\n<h4>2. Interest Stage<\/h4>\r\n<p>Once prospects are aware of your brand, it\u2019s important to nurture their interest with engaging content. Offer valuable resources such as ebooks, webinars, and free trials. Email marketing campaigns can be particularly effective in keeping your brand top-of-mind.<\/p>\r\n<p>Let\u2019s say a prospect clicked on the blog post you shared in your social post. Now you have to stoke that flame of interest. Maybe on that blog post you have a sign up for your brand\u2019s email newsletter.<\/p>\r\n<h4>3. Consideration Stage<\/h4>\r\n<p>In the consideration stage, prospects are evaluating their options. Provide detailed information about your products or services through case studies, customer testimonials, and product demos. Comparison guides and FAQs can also help address any concerns.<\/p>\r\n<p>If someone signed up for your newsletter on that same blog post from the awareness stage. Now you know they\u2019re in the consideration stage. Maybe you send them emails featuring content related to the blog post that initially captured their interest.<\/p>\r\n<h4>4. Intent Stage<\/h4>\r\n<p>To convert intent into action, offer incentives such as discounts, free shipping, or limited-time offers. Abandoned cart emails and retargeting ads can remind prospects of their interest and encourage them to complete their purchase.<\/p>\r\n<p>If the prospect continues to open the links in the emails, pay attention to which links they\u2019re opening. If they\u2019re consistently interacting with your content, maybe reach out and offer a product demo.<\/p>\r\n<h4>5. Purchase Stage<\/h4>\r\n<p>Make the purchase process as smooth as possible. Provide a seamless checkout experience, multiple payment options, and exceptional customer service. Post-purchase follow-up emails can reinforce their decision and set the stage for future engagement.<\/p>\r\n<p>If the prospect is engaged during the demo, be sure to follow up with answers to any questions they had, resources related to specific features they liked, and pricing.<\/p>\r\n<h4>6. Loyalty Stage<\/h4>\r\n<p>Building customer loyalty requires ongoing engagement. Implement loyalty programs, exclusive offers, and personalized communication to make customers feel valued. Encourage reviews and referrals to expand your brand\u2019s reach through word-of-mouth.<\/p>\r\n<p>If they do buy, it\u2019s important to maintain that relationship. Ask for feedback on their experience or set up weekly check-ins with their CSMs to make sure they're getting the most out of your product. Loyal customers make great advocates.<\/p>\r\n<h3>Be Flexible to Fuel the Funnel<\/h3>\r\n<p>Creating effective marketing campaigns involves understanding your audience, addressing key challenges, and strategically guiding prospects through the marketing funnel. By defining clear goals, crafting compelling messages, and leveraging the right channels and tools, you can create campaigns that not only solve business problems but also drive meaningful results.<\/p>\r\n<p>Remember, continuous measurement and optimization are key to long-term success. Keep refining your approach, and your marketing campaigns will become powerful engines of growth for your business.<\/p>\r\n<p><em>We\u2019d be remiss if, in this TOFU content, we didn\u2019t include a link to a demo. If you\u2019re curious about Iterable and what we\u2019re all about. Check out our other <a href=\"https:\/\/iterable.com\/blog\/\" target=\"_blank\" rel=\"noopener\">blog content<\/a> or <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a>. <\/em><\/p>","post_title":"Creating Impactful Marketing Campaigns: Moving Prospects Down the Funnel","post_excerpt":"Explore the key elements of successful marketing campaigns, the problems they solve, and how they guide prospects through the funnel.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"creating-impactful-marketing-campaigns-moving-prospects-down-the-funnel","to_ping":"","pinged":"","post_modified":"2024-07-10 09:08:15","post_modified_gmt":"2024-07-10 16:08:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126498","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 10, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071024_Marketing-Campaigns-101_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Purple background, blog title to the left, green node with funnel icon to the right.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071024_Marketing-Campaigns-101_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071024_Marketing-Campaigns-101_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/071024_Marketing-Campaigns-101_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/creating-impactful-marketing-campaigns-moving-prospects-down-the-funnel\/"},{"ID":126283,"post_author":"97","post_date":"2024-07-02 09:46:58","post_date_gmt":"2024-07-02 16:46:58","post_content":"<p>These days, customers expect personalized interactions that resonate with their unique preferences and needs. As a marketer, your goal is to give them that\u2014through tailored campaigns that engage and convert.<\/p>\r\n<p>By leveraging Handlebars in your templates, you can dynamically insert personalized content, creating emails and messages that feel bespoke to each recipient. In this article, we\u2019ll dive into how you can use Handlebars to elevate your marketing campaigns.<\/p>\r\n<h3>The Power of Personalization<\/h3>\r\n<p>Imagine receiving an email that not only addresses you by name but also acknowledges your recent activities, interests, or past purchases. This level of personalization isn't just engaging, it also fosters a deeper connection between customers and the brands they love. In fact, studies show that personalized emails result in 6x higher conversion rates and have higher open and click-through rates compared to generic messages.<\/p>\r\n<p>Handlebars provides the flexibility to incorporate various customer data points into your templates, allowing you to send highly relevant content to each individual.<\/p>\r\n<h3>What is Handlebars?<\/h3>\r\n<p>Iterable uses the Handlebars language to support building personalized and dynamic message content. Handlebars is a simple, logic-less templating language that allows you to insert placeholders for dynamic content in your message templates.<\/p>\r\n<p>These placeholders are replaced with actual user data at send time meaning you can craft deeply personalized messages for each of your users with a single message template. Handlebars even lets you include conditional logic, loop over data sets, and manipulate and format your data so that it displays exactly how you want it.<\/p>\r\n<h3>Using Handlebars in Iterable<\/h3>\r\n<p>Iterable\u2019s platform supports Handlebars, making it easy for you to start creating individualized customer communications. Here are some tips step-for using Handlebars in your templates.<\/p>\r\n<h4>1. Understanding Handlebars Syntax<\/h4>\r\n<p>Handlebars syntax is simple, yet powerful. The basic structure involves double curly braces (<code>{{}}<\/code>), which are used to denote variables and expressions. For example, <code>{{firstName}}<\/code> will output the value of the <code>firstName<\/code> variable.<\/p>\r\n<h4>2. Inserting Variables<\/h4>\r\n<p>To personalize your templates with user-specific information, you can insert variables directly into your content. For example, to greet a user by name, you can write:<\/p>\r\n<p><code>Hello, {{firstName}}!<\/code><br \/>\r\nWhen this template is processed, <code>{{firstName}}<\/code> will be replaced with the actual first name of the recipient.<\/p>\r\n<h4>3. Using Conditionals<\/h4>\r\n<p>Conditionals let you display content based on specific conditions. For example, you might want to show a special offer only to VIP customers. Here\u2019s how you can achieve that:<\/p>\r\n<p><code>{{#if isVIP}}<br \/>\r\n&lt;p&gt;Congratulations! As a VIP customer, you get a special discount.&lt;\/p&gt;<br \/>\r\n{{else}}<br \/>\r\n&lt;p&gt;Thank you for being a valued customer.&lt;\/p&gt;<br \/>\r\n{{\/if}}<\/code><\/p>\r\n<p>The <code>#if<\/code> block checks the condition and renders the appropriate content based on whether <code>isVIP<\/code> is true or false.<\/p>\r\n<h4>4. Implementing Loops<\/h4>\r\n<p>Loops are useful when you need to iterate over a list of items, such as displaying a list of recent purchases. Here\u2019s an example:<\/p>\r\n<p><code>&lt;h2&gt;Your Recent Purchases:&lt;\/h2&gt;<br \/>\r\n&lt;ul&gt;<br \/>\r\n{{#each recentPurchases}}<br \/>\r\n&lt;li&gt;{{this.itemName}} - {{this.purchaseDate}}&lt;\/li&gt;<br \/>\r\n{{\/each}}<br \/>\r\n&lt;\/ul&gt;<\/code><\/p>\r\n<p>The <code>#each<\/code> helper loops through the <code>recentPurchases<\/code> array and outputs a list item for each purchase.<\/p>\r\n<h4>5. Creating Complex Logic with Helpers<\/h4>\r\n<p>Iterable provides a range of built-in Handlebars helpers, which you can use to manipulate and format user and event data. For example, you can use the dateFormat helper to display dates in your preferred format:<\/p>\r\n<p><code>{{dateFormat lastLogin format=\"MMMM d, YYYY\"}}<\/code><br \/>\r\nThis expression takes the value of the <code>lastLogin<\/code> field and displays it in the specified format.<\/p>\r\n<h3>Handlebars Best Practices<\/h3>\r\n<p>To get the most out of Handlebars, follow these best practices:<\/p>\r\n<h4>Keep it Simple<\/h4>\r\n<p>While it\u2019s tempting to use advanced features, try to keep your templates as simple as possible. Overcomplicating your logic can make your templates harder to maintain and debug.<\/p>\r\n<h4>Use Descriptive and Consistent Field Names<\/h4>\r\n<p>Name your data fields clearly, and use a consistent format (for example, <code>exampleData<\/code> or <code>example_data<\/code>). Descriptive and predictable field names help you and your team members understand the purpose of each Handlebars variable at a glance and avoid processing errors.<\/p>\r\n<h4>Test Thoroughly<\/h4>\r\n<p>Always test your templates with various data sets to ensure they render correctly for all your users. Testing helps catch errors and ensures a smooth experience for your recipients.<\/p>\r\n<h4>Document Your Templates<\/h4>\r\n<p>Documenting your templates and the data they require helps maintain consistency and understanding across your team. It\u2019s also beneficial for onboarding new team members or when revisiting templates in the future.<\/p>\r\n<h3>Enhancing Customer Engagement with Handlebars<\/h3>\r\n<p>By using Handlebars in your templates, you can create deeply personalized experiences that resonate with your customers. Whether you\u2019re sending welcome emails, promotional offers, or transactional messages, personalized content can significantly enhance engagement and drive conversions. Iterable\u2019s support for Handlebars makes it easy to incorporate dynamic content, ensuring that every message feels uniquely crafted for each recipient.<\/p>\r\n<p>Start experimenting with Handlebars today and see how it can help you create more meaningful connections with your audience. With the right approach, you\u2019ll exceed your customers\u2019 expectations, fostering loyalty and driving growth for your business.<\/p>\r\n<p><em>For more insights on creating personalized marketing campaigns, check out the <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480365-Personalizing-Templates-with-Handlebars\" target=\"_blank\" rel=\"noopener\">Iterable Support Center<\/a>. And if you\u2019re not yet using Iterable, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"Personalizing Templates with Handlebars: Creating Tailored Customer Experiences","post_excerpt":"With Handlebars you can easily add personalized content to messaging. So how can you use Handlebars to elevate your marketing campaigns?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"personalizing-templates-with-handlebars-creating-tailored-customer-experiences","to_ping":"","pinged":"","post_modified":"2024-07-10 09:41:31","post_modified_gmt":"2024-07-10 16:41:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126283","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"July 02, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/070224_Handlebars_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Orange background with a white node and a handlebar mustache icon in the center.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/070224_Handlebars_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/070224_Handlebars_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/07\/070224_Handlebars_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/personalizing-templates-with-handlebars-creating-tailored-customer-experiences\/"},{"ID":126219,"post_author":"97","post_date":"2024-06-27 11:06:10","post_date_gmt":"2024-06-27 18:06:10","post_content":"<p style=\"font-size: 9px;\"><em>The brands presented in this communication are for illustrative purposes only and are not representative of any official endorsements or partnerships with the brands featured. Not all of the brands mentioned in this communication are Iterable customers or affiliates. The purpose of showcasing these examples is to provide generic representations of effective marketing strategies, design elements, or content practices. The inclusion of any brand names or logos does not imply any association, endorsement, or relationship with the entities mentioned. If you have any concerns or inquiries regarding the content presented, please contact us for clarification. We respect the intellectual property rights of all brands and aim to use examples that adhere to ethical standards.<\/em><\/p>\r\n<p>June is more than just the beginning of summer, it marks a vibrant celebration of love, diversity, and inclusivity during Pride Month. Every year, brands worldwide embrace this opportunity to show their support for the LGBTQ+ community through thoughtful and impactful campaigns.<\/p>\r\n<p>This year, in 2024, we witnessed some remarkable efforts that not only celebrated Pride but also promoted genuine inclusivity and meaningful action. Let's dive into some standout Pride campaigns from June 2024 and see how these brands are making a difference.<\/p>\r\n<h3>1. Nike\u2019s \u201cBe True\u201d Campaign<\/h3>\r\n<p>Nike has long been a trailblazer in promoting diversity and inclusion, and their 2024 \"<a href=\"https:\/\/www.nike.com\/betrue\">Be True<\/a>\" campaign is a testament to their unwavering commitment to the LGBTQ+ community. This year, Nike's \"Be True\" campaign focuses on celebrating the authenticity, creativity, and courage of LGBTQ+ individuals through a vibrant collection of apparel, footwear, and events.<\/p>\r\n\r\n[caption id=\"attachment_126220\" align=\"alignnone\" width=\"1894\"]<img class=\"size-full wp-image-126220\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-27-at-1.45.56-PM.png\" alt=\"Screenshot of Nike's website section with the headline &quot;Every Body Should Be Safe in Sport.&quot;\" width=\"1894\" height=\"1170\" \/> <em>Nike's Be True campaign highlights the importance of safety and inclusion and showcases designs created by members of the LGBTQ+ community.<\/em>[\/caption]\r\n\r\n<p>The \"Be True\" collection for 2024 is a colorful and dynamic range of products that embody the spirit of Pride. The collection features a variety of items including shoes, clothing, and accessories adorned with rainbow hues and symbols that reflect the diversity and unity of the LGBTQ+ community. Each piece in the collection is designed to be gender-neutral, emphasizing inclusivity and the idea that everyone should feel comfortable expressing themselves authentically.<br \/>\r\nNike's \"Be True\" campaign for 2024 is more than just a collection of products; it's a powerful statement of support and a celebration of the LGBTQ+ community's strength and resilience.<\/p>\r\n<h3>2. Athletic Brewing Company\u2019s \u201cRainbow Wall\u201d<\/h3>\r\n<p>Athletic Brewing Company launched \"<a href=\"https:\/\/athleticbrewing.com\/products\/rainbow-wall\" target=\"_blank\" rel=\"noopener\">Rainbow Wall<\/a>\" beer for Pride 2024. What\u2019s brilliant about this campaign is that it truly embodies both inclusivity and the Athletic Brewing Company\u2019s brand. This non-alcoholic brew, according to their site, is \u201cnamed after one of our favorite climbs in Red Rock Canyon, Rainbow Wall.\u201d<\/p>\r\n<p>Connecting this Pride campaign to physical activity and creating a non-alcoholic option aligns directly with their mission \u201cTo positively impact our customers\u2019 lifestyle while greatly impacting our communities and environment for the better.\u201d<\/p>\r\n\r\n[caption id=\"attachment_126226\" align=\"alignnone\" width=\"1258\"]<img class=\"size-full wp-image-126226\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-27-at-1.49.10-PM.png\" alt=\"Photo of Athletic Brewing Company's Rainbow Wall beer can.\" width=\"1258\" height=\"1138\" \/> <em> Atheltic Brewing Company's IMPACT Brew series \"features 4 specialty limited time offerings: Soul Sour, Trailblazer, Rainbow Wall, and Ready Front, honoring Black History Month, Women\u2019s History Month, Pride Month, and Veteran\u2019s Day, respectively.\"<\/em>[\/caption]\r\n\r\n<p>What\u2019s more, \u201cdonations through Rainbow Wall will go to The OUT Foundation, supporting their efforts to remove barriers to access while empowering LGBTQIA+ bodies and minds across the fitness space.\u201d<\/p>\r\n<h3>3. NYX Cosmetics\u2019 \u201cProud Allies for All\u201d<\/h3>\r\n<p>NYX Cosmetics has long been a champion of inclusivity and self-expression, and their 2024 \"<a href=\"https:\/\/www.nyxcosmetics.com\/pride-equality-for-all.html\" target=\"_blank\" rel=\"noopener\">Proud Allies for All<\/a>\" campaign for Pride Month beautifully underscores this commitment. According to their site, this campaign is \u201cA yearlong brand mission to celebrate love, support, and equality by cultivating global alliances with LGBTQIA+.\u201d<\/p>\r\n\r\n[caption id=\"attachment_126232\" align=\"alignnone\" width=\"1232\"]<img class=\"size-full wp-image-126232\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-27-at-1.51.34-PM.png\" alt=\"Screenshot of NYX's website where they host an Allyship Training Quiz. \" width=\"1232\" height=\"900\" \/> <em>NYX partnered with The Los Angeles LGBT Center to amplify voices, raise money, and offer <a href=\"https:\/\/www.nyxcosmetics.com\/pride-quiz.html\" target=\"_blank\" rel=\"noopener\">allyship training<\/a>. <\/em>[\/caption]\r\n\r\n<p>Beyond the colorful cosmetics, the \"Allies for All'' campaign also emphasizes education and advocacy. NYX has partnered with the Los Angeles LGBT Center to provide resources and support for the community. One example is the <a href=\"https:\/\/www.nyxcosmetics.com\/pride-quiz.html\" target=\"_blank\" rel=\"noopener\">Allyship Training Quiz<\/a> which, if completed, results in a discount.<\/p>\r\n<p>The campaign mission is \u201cTo build a global network of allies to ensure everyone can show up exactly as they are. We believe that pride is not a month-long campaign, but a yearlong celebration of the LGBTQIA+ community.\u201d<\/p>\r\n<h3>4. Skittles\u2019 \u201cFind Your Community\u201d Campaign<\/h3>\r\n<p>Skittles took a unique approach to their 2024 Pride campaign by launching the \u201c<a href=\"https:\/\/www.skittles.com\/pride\" target=\"_blank\" rel=\"noopener\">Find Your Community<\/a>\u201d campaign with the tagline \u201cWhen You Find Your Community, Your Colors Shine.\u201d<\/p>\r\n<p>As Skittles says on their site, \u201cWhen there\u2019s over 8 billion unique people on earth but the LGBTQ+ community is painted in just one way, that\u2019s a problem. At Skittles \u00ae we know that the LGBTQ+ community isn\u2019t just one shade, but the full rainbow. That\u2019s why we\u2019re partnering with GLAAD for the fifth year in a row to help represent all the colors of the LGBTQ+ community.\u201d<\/p>\r\n\r\n[caption id=\"attachment_126244\" align=\"alignnone\" width=\"2630\"]<img class=\"wp-image-126244 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-27-at-1.57.26-PM.png\" alt=\"Screenshot of two illustrated hands meeting to form a heart with the words &quot;When you find your community your colors shine.&quot;\" width=\"2630\" height=\"884\" \/> <em>Skittles' Pride campaign focuses on finding community. <\/em>[\/caption]\r\n\r\n<p><br \/>\r\nSkittles also highlighted organizations in the LGBTQ+ community such as The Bay Area Derby, The Queer Big Apple Corps, Urban Bird Collective, Reeling Film Festival and more. Skittles not only mentions they\u2019re providing funds to these organizations, but what the funds are specifically for, adding a layer of transparency.<\/p>\r\n<h3>5. H&amp;M\u2019s \u201cMy Chosen Family\u201d Campaign<\/h3>\r\n<p>As mentioned in <a href=\"https:\/\/www.prnewswire.com\/news-releases\/hm-celebrates-pride-across-the-americas-302165358.html\" target=\"_blank\" rel=\"noopener\">PR Newswire<\/a>, H&amp;M\u2019s \u201c<a href=\"https:\/\/social.hm.com\/en_us\/pride-2024\" target=\"_blank\" rel=\"noopener\">My Chosen Family<\/a>\u201d campaign relaunched in early June and \u201cfocuses on the concept of non-biological families that play an essential role for many people in the LGBTQIA+ community.\u201d They launched a vibrant collection of clothing and accessories designed in collaboration with LGBTQ+ designers. The collection featured a mix of bold prints, rainbow patterns, and empowering messages.<\/p>\r\n\r\n[caption id=\"attachment_126250\" align=\"alignnone\" width=\"1576\"]<img class=\"size-full wp-image-126250\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-27-at-1.58.27-PM.png\" alt=\"A rainbow background with the header &quot;Family is Love Without Limitation.&quot;\" width=\"1576\" height=\"1050\" \/> <em>H&amp;M's Pride campaign focuses on chosen families that bring the LGBTQ+ community together.<\/em>[\/caption]\r\n\r\n<p>As also mentioned in the press release, \u201cIn the U.S., H&amp;M has long been an advocate of the LGBTQIA+ community and is proud of its ongoing support of groups such as the ACLU and The Trevor Project (TTP).\u201d<\/p>\r\n<p>H&amp;M\u2019s campaign emphasizes the importance of creating inclusive spaces and fostering conversations about LGBTQ+ issues, demonstrating how brands can support the community beyond just offering themed products.<\/p>\r\n<h3>A Focus on Community<\/h3>\r\n<p>A common thread in the Pride campaigns of 2024 is community. Whether it\u2019s Nike striving for inclusivity, NYX advocating for allyship, or Skittles encouraging connection, the broad theme is coming together for a greater good. There\u2019s a sense of belonging being highlighted in each and every campaign and they all deliver powerful messages. These campaigns showcase both the power of diversity and the importance of standing together for equality and love. As we move forward, we hope to see even more brands embracing the spirit of Pride and using their platforms to make a positive impact on the world.<\/p>\r\n<p>Pride Month is a reminder that every voice matters and that together, we can create a more inclusive and loving world for everyone. \ud83c\udf08<\/p>\r\n<p><em>To show our support for the LGBTQ+ community, Iterable will be making a donation to <a href=\"https:\/\/www.thetrevorproject.org\/\" target=\"_blank\" rel=\"noopener\">The Trevor Project<\/a>.<\/em><\/p>","post_title":"Highlighting Community: A Look at 2024 Pride Campaigns","post_excerpt":"Let's dive into some standout Pride campaigns from June 2024 and see how these brands are making a difference.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"highlighting-community-a-look-at-2024-pride-campaigns","to_ping":"","pinged":"","post_modified":"2024-06-27 13:51:54","post_modified_gmt":"2024-06-27 20:51:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126219","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 27, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/062824_Pride-Campaigns_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/062824_Pride-Campaigns_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/062824_Pride-Campaigns_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/062824_Pride-Campaigns_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/highlighting-community-a-look-at-2024-pride-campaigns\/"},{"ID":126192,"post_author":"97","post_date":"2024-06-25 13:18:11","post_date_gmt":"2024-06-25 20:18:11","post_content":"<p>At the bake sale, which table are you buying from: the one with the scratch-made cookies or the ones that came pre-perforated? Different question: when you have to make cookies for the bake sale, which are you choosing to make?<\/p>\r\n<p>Yes, building something from scratch takes more effort, but we also know the effort can pay off in the long run. This is true for both cookies and building an SMS marketing strategy.<\/p>\r\n<p>SMS marketing has solidified its position as a powerful tool for businesses, offering a direct and immediate way to connect with customers. If you\u2019re new to SMS marketing or looking to integrate it into your existing cross-channel strategy, this guide will walk you through the essentials of building an SMS marketing strategy from scratch.<\/p>\r\n<h3>Why SMS Marketing?<\/h3>\r\n<p>Before diving into the how, let\u2019s explore the why. SMS marketing boasts impressive open rates, often <a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/the-future-of-sales-follow-ups-text-messages\" target=\"_blank\" rel=\"noopener\">as high as 98%<\/a>, with most messages\u201490%\u2014being read <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/08\/16\/why-mobile-marketing-can-be-big-for-your-business-and-how-to-use-it\/\" target=\"_blank\" rel=\"noopener\">within three minutes of receipt<\/a>. It provides a personal, direct line to your audience, cutting through the noise of crowded email inboxes and social media feeds. When done right, SMS marketing can drive engagement, boost conversions, and build stronger customer relationships.<\/p>\r\n<p>Now that you know why SMS marketing is important, let\u2019s explore the steps every brand should take when embarking on developing an effective SMS marketing strategy.<\/p>\r\n<h3>Step 1: Define Your Goals and Objectives<\/h3>\r\n<p>As with any marketing endeavor, the first step is to define what you want to achieve. Are you looking to drive sales, increase engagement, promote a new product, or enhance customer service? Clear objectives will guide your strategy and help measure success.<\/p>\r\n<ul>\r\n\t<li><strong>Specificity<\/strong>: Make your goals specific and measurable. Instead of a vague goal like \u201cincrease sales,\u201d aim for \u201cincrease sales by 20% over the next quarter through SMS campaigns.\u201d<\/li>\r\n\t<li><strong>Relevance<\/strong>: Ensure your goals align with your overall business objectives and marketing strategy.<\/li>\r\n<\/ul>\r\n<h3>Step 2: Understand Compliance and Regulations<\/h3>\r\n<p>Navigating the regulatory landscape is crucial to avoid legal pitfalls. Familiarize yourself with laws such as the Telephone Consumer Protection Act (TCPA) in the US and General Data Protection Regulation (GDPR) in the EU.<\/p>\r\n<ul>\r\n\t<li><strong>Consent<\/strong>: Obtain explicit opt-in consent from recipients before sending messages. This can be done through opt-in forms on your website or during checkout.<\/li>\r\n\t<li><strong>Clear Opt-Out<\/strong>: Provide an easy way for recipients to unsubscribe from your messages, typically by replying \u201cSTOP.\u201d<\/li>\r\n<\/ul>\r\n<h3>Step 3: Build Your SMS Subscriber List<\/h3>\r\n<p>A robust subscriber list is the backbone of your SMS marketing strategy. Start by leveraging your existing channels to encourage sign-ups.<\/p>\r\n<ul>\r\n\t<li><strong>Website Integration<\/strong>: Add SMS opt-in forms to your website, making it easy for visitors to subscribe. Use enticing offers like discounts or exclusive content to incentivize sign-ups.<\/li>\r\n\t<li><strong>Social Media<\/strong>: Promote your SMS program on social platforms with clear calls-to-action and compelling reasons to join.<\/li>\r\n\t<li><strong>Email Campaigns<\/strong>: Include SMS sign-up options in your email newsletters to convert existing subscribers into SMS contacts.<\/li>\r\n<\/ul>\r\n<h3>Step 4: Choose the Right SMS Marketing Platform<\/h3>\r\n<p>Selecting the right platform is crucial for managing your campaigns effectively. Look for a platform that offers robust features, such as segmentation, automation, and analytics.<\/p>\r\n<ul>\r\n\t<li><strong>Integration<\/strong>: Ensure the platform integrates seamlessly with your existing tools and CRM systems.<\/li>\r\n\t<li><strong>User Experience<\/strong>: Choose a user-friendly platform that simplifies the process of creating and managing campaigns.<\/li>\r\n\t<li><strong>Cross-Channel Capabilities<\/strong>: Rather than adding a siloed SMS tool, explore the capabilities and added benefits of using your existing cross-channel marketing platform.<\/li>\r\n<\/ul>\r\n<h3>Step 5: Segment Your Audience<\/h3>\r\n<p>Segmentation allows you to send targeted messages that resonate with specific groups within your audience, leading to higher engagement and conversion rates.<\/p>\r\n<ul>\r\n\t<li><strong>Demographics<\/strong>: Segment your audience based on age, gender, location, and other demographic factors.<\/li>\r\n\t<li><strong>Behavioral Data<\/strong>: Use purchase history, browsing behavior, and engagement metrics to create tailored segments.<\/li>\r\n<\/ul>\r\n<h3>Step 6: Craft Compelling Messages<\/h3>\r\n<p>Your messages should be concise, engaging, and aligned with your brand voice. Given the 160-character limit for SMS, every word counts.<\/p>\r\n<ul>\r\n\t<li><strong>Personalization<\/strong>: Use the recipient\u2019s name and tailor the content to their preferences or past behaviors.<\/li>\r\n\t<li><strong>Call-to-Action (CTA)<\/strong>: Include a clear and compelling CTA, such as \u201cShop Now,\u201d \u201cLearn More,\u201d or \u201cClaim Your Discount.\u201d<\/li>\r\n\t<li><strong>Timing<\/strong>: Send messages at optimal times to maximize engagement. Avoid sending messages too early in the morning or too late at night.<\/li>\r\n<\/ul>\r\n<h3>Step 7: Automate and Optimize<\/h3>\r\n<p>Automation can save time and ensure timely delivery of messages. Set up automated workflows for various scenarios, such as:<\/p>\r\n<ul>\r\n\t<li><strong>Welcome Messages<\/strong>: Send a warm welcome message to new subscribers.<\/li>\r\n\t<li><strong>Transactional Messages<\/strong>: Provide order confirmations, shipping updates, or appointment reminders.<\/li>\r\n\t<li><strong>Promotional Campaigns<\/strong>: Schedule messages for sales events, special offers, or new product launches.<\/li>\r\n<\/ul>\r\n<h3>Step 8: Monitor and Analyze Performance<\/h3>\r\n<p>Tracking your campaign performance is essential to understand what\u2019s working and what needs improvement. Key metrics to monitor include:<\/p>\r\n<ul>\r\n\t<li><strong>Open Rate<\/strong>: Although almost all SMS messages are opened, tracking this can help identify any delivery issues.<\/li>\r\n\t<li><strong>Click-Through Rate (CTR)<\/strong>: Measure the effectiveness of your CTAs by tracking how many recipients click on the links in your messages.<\/li>\r\n\t<li><strong>Conversion Rate<\/strong>: Evaluate how many recipients take the desired action, such as making a purchase or signing up for a webinar.<\/li>\r\n<\/ul>\r\n<p>Use this data to refine your strategy, optimize your messages, and improve overall performance.<\/p>\r\n<h3>Step 9: Integrate SMS with Your Cross-Channel Strategy<\/h3>\r\n<p>To maximize the impact of your SMS marketing, integrate it with your broader marketing strategy. Use SMS to complement other channels, creating a cohesive and seamless customer experience.<\/p>\r\n<ul>\r\n\t<li><strong>Cross-Promotions<\/strong>: Promote your SMS list through email, social media, and even offline channels like in-store signage.<\/li>\r\n\t<li><strong>Consistent Messaging<\/strong>: Ensure your messaging is consistent across all channels, reinforcing your brand and amplifying your campaigns.<\/li>\r\n<\/ul>\r\n<p>Keeping track of individual customer preferences can help ensure you\u2019re sending SMS messages to those who want them, and using other channels with those who may not.<\/p>\r\n<h3>Step 10: Continuously Iterate and Improve<\/h3>\r\n<p>Customer preferences are constantly evolving, and your SMS marketing strategy should evolve with it. Regularly review your campaigns, gather feedback, and experiment with new approaches.<\/p>\r\n<ul>\r\n\t<li><strong>A\/B Testing<\/strong>: Test different message formats, CTAs, and sending times to identify what works best for your audience.<\/li>\r\n\t<li><strong>Stay Updated<\/strong>: Keep abreast of new trends and technologies in SMS marketing to stay competitive.<\/li>\r\n<\/ul>\r\n<h3>It\u2019s Worth the Effort<\/h3>\r\n<p>Building a successful SMS marketing strategy from scratch requires careful planning, creativity, and a commitment to continuous improvement. By defining clear goals, understanding regulations, and leveraging the power of segmentation and automation, you can create compelling SMS campaigns that drive results and enhance your overall marketing efforts. Integrate SMS into your cross-channel strategy to deliver a seamless and engaging customer experience, and watch your brand thrive in the competitive digital landscape.<\/p>\r\n<p><em>Ready to kickstart your SMS marketing journey? Dive in, experiment, and unlock the full potential of SMS to connect with your audience like never before. <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule an Iterable demo today<\/a>.<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Building an SMS Marketing Strategy From Scratch: A Step-by-Step Guide","post_excerpt":"If you\u2019re new to SMS marketing, this guide will walk you through the essentials of building an SMS marketing strategy from scratch.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"building-an-sms-marketing-strategy-from-scratch-a-step-by-step-guide","to_ping":"","pinged":"","post_modified":"2024-06-26 07:49:22","post_modified_gmt":"2024-06-26 14:49:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126192","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 25, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/062524_SMS-Marketing-Campaign-Guide_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Red background, blue node with white sms icon in the node. The blog title, in white, sits to the left.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/062524_SMS-Marketing-Campaign-Guide_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/062524_SMS-Marketing-Campaign-Guide_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/062524_SMS-Marketing-Campaign-Guide_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/building-an-sms-marketing-strategy-from-scratch-a-step-by-step-guide\/"},{"ID":126180,"post_author":"97","post_date":"2024-06-21 07:43:27","post_date_gmt":"2024-06-21 14:43:27","post_content":"<p>At its most fundamental level, email reputation is your brand\u2019s trustworthiness in the eyes of the mailbox or filtering providers (Gmail, Yahoo, Apple Mail, etc.). Similar to your personal reputation, email reputation is all based on your historical actions.<\/p>\r\n<p>Also mirroring real life, there\u2019s steps you can take to improve or build up your email reputation but, at the same time, there\u2019s actions that can negatively impact your email reputation. So where do you start?<\/p>\r\n<p>First, let\u2019s look at how email reputation is determined.<\/p>\r\n<h3>What Determines Email Reputation?<\/h3>\r\n<p>Each system or provider has their own way of calculating reputation and, therefore, use different methods and metrics to determine if senders are generally \u201cgood\u201d or \u201cbad.\u201d<\/p>\r\n<p>Given that each provider has their own \u201csecret sauce\u201d in determining reputation, they, of course, aren\u2019t going to disclose those helpful details. But there\u2019s a handful of these metrics or behaviors that we know all providers look at, in some capacity. If we can use these metrics as our North Star, that can help shape our sending practices that will eventually lead to a good email reputation.<\/p>\r\n<h4>What\u2019s Good? What\u2019s Bad?<\/h4>\r\n<p>While it\u2019s not completely transparent, there are certain metrics that can positively or negatively impact email reputation. These metrics are either thought to be looked at or, even better, have admittedly been considered by email providers when determining email reputation.<\/p>\r\n<p><strong>Bounces<\/strong><br \/>\r\nBounces are messages that fail delivery due to a temporary or permanent issue originating from the receiving server. Because bounces can vary by type, these get the \u201cit depends\u201d treatment. Generally, we classify bounces as either soft or hard.<\/p>\r\n<p>Soft bounces are usually temporary issues that could be due to a variety of factors\u2014both in and out of your control. They need to be reviewed on a case-by-case basis to determine the cause.<\/p>\r\n<p>Hard bounces, on the other hand, are due to recipient addresses no longer being valid. This could be due to it being entered incorrectly or because the address is old and that mailbox is no longer in operation. Hard bounces will count negatively towards your brand\u2019s email reputation.<\/p>\r\n<p><strong>Complaints<\/strong><br \/>\r\nComplaints come from people who have clicked on \u201cReport Spam\u201d or, in some cases, moved your mail to the spam folder. This is the big one you want to keep an eye on to keep complaint numbers low. Providers are weighting this signal pretty heavily in determining your brand\u2019s email reputation. Too many complaints will get your mail filtered or even blocked.<\/p>\r\n<p><strong>Spam Traps<\/strong><br \/>\r\nThese are specialized addresses or domains that were designed to look like real users but they\u2019ve either never signed up to anything in their lifetime or they were used years ago but have not been active in any recent timeframe. The goal of spam traps is to see which senders are not utilizing best practices. Traps can be operated by mailbox providers or third-party anti-spam companies, like <a href=\"https:\/\/www.spamhaus.org\" target=\"_blank\" rel=\"noopener\">Spamhaus<\/a>. Sending emails to too many of these spam traps can also ding your reputation or get you added to a blocklist.<\/p>\r\n<p><strong>Engagement <\/strong><br \/>\r\nEngagement is all-encompassing of user interaction with the mail. This naturally includes opens and clicks, but also things like replying to an email, moving it to a folder, or moving it out of the spam folder. These all would be considered positive forms of engagement and will help boost your brand\u2019s email reputation.<\/p>\r\n<p>The more engagement you can drive, the better your reputation will be. Too little engagement and you\u2019ll start to see your good reputation chip away. Granted, we only have insight into the opens and clicks for tracking, but the mailbox providers are looking well beyond those metrics when examining engagement.<\/p>\r\n<h3>Using the Metrics to Your Advantage<\/h3>\r\n<p>Now that we have a good idea of what constitutes good and bad reputation factors, you can start to tailor your subscriber lifecycle strategy. Whether you\u2019ve been sending for a while or just getting a program off the ground, it\u2019s important to pay attention to these various metrics to see how they\u2019re starting to trend.<\/p>\r\n<h4>Knowing the Signals<\/h4>\r\n<p>For example, if you\u2019re seeing <strong>high amounts of spam traps and hard bounces<\/strong>, you\u2019re likely going to see lower levels of engagement, which can drag your reputation down. This is often indicative of an older list or less-engaged audience. Since most ESP\u2019s will automatically suppress hard bounces after the first bounce, if you\u2019re seeing a high amount of hard bounces, it\u2019s telling that you haven\u2019t been emailing this list very often as they would have been cleaned up over time. Mailbox providers are likely starting to become more suspicious of your mail.<\/p>\r\n<p>Conversely, if you pull back on the segmentation a bit more, <strong>you can target a subset of customers that have recently opened, clicked, made purchase, or used the web app<\/strong> which means we\u2019ll have a higher proportion of engaged users which should give us higher open and click rates but also fewer bounces, complaints, or spam traps. Because of this higher engagement and fewer negative signals, mailbox providers are likely to be more trusting of your brand and give us a higher reputation, allowing you to send higher volumes and more mail landing into the inbox.<\/p>\r\n<h4>Double Opt-In<\/h4>\r\n<p>Because engagement is so important, it\u2019s paramount to have clean lists and to preferably use a <a href=\"https:\/\/iterable.com\/blog\/keep-it-clean-with-email-list-hygiene\/\" target=\"_blank\" rel=\"noopener\">double opt-in practice<\/a> to ensure you have good data coming in. It also reduces the likelihood of hitting spam traps and hard bounces since they won\u2019t engage with the opt-in message and therefore won\u2019t be added to your lists.<\/p>\r\n<p>The road to a good reputation becomes a balancing act between trying to have enough positive metrics and engagement to offset and outperform the negative ones while also sending enough volume to support business goals. Sending everything to everyone is no longer a viable strategy. Providers are more protective of their networks and users, and through the help of machine learning and AI, they can let the machines make more of the decisions. It\u2019s critical we pay attention to these signals and pivot when we see changes to our reputation.<\/p>\r\n<h3>How Do I Know My Email Reputation?<\/h3>\r\n<p>Here\u2019s a handful of places you can check on your reputation. Let\u2019s take a look at the biggies, and let me note, they\u2019re free.<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/postmaster.google.com\" target=\"_blank\" rel=\"noopener\">Google Postmaster Tools<\/a>: The de facto site to <a href=\"https:\/\/iterable.com\/blog\/a-closer-look-at-google-postmaster-tools\/\" target=\"_blank\" rel=\"noopener\">monitor your Gmail reputation<\/a> for mail going to gmail.com and googlemail.com.<\/li>\r\n\t<li><a href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/index.aspx\" target=\"_blank\" rel=\"noopener\">Microsoft SNDS<\/a>: Microsoft\u2019s version of a reputation dashboard. This will be your go- to for all the email you\u2019re sending to Microsoft consumer domains (hotmail.com, outlook.com, live.com etc.). Their SmartScreen filter is what drives much of their decision making and the SNDS dashboard will give you a Red, Yellow, Green verdict on how your mail was perceived that day. They also disclose the number of bounces as well as how many traps you hit on their network.<\/li>\r\n\t<li><a href=\"https:\/\/www.senderscore.org\" target=\"_blank\" rel=\"noopener\">Sender Score<\/a>: <a href=\"https:\/\/www.validity.com\/\" target=\"_blank\" rel=\"noopener\">Validity<\/a>\u2019s all encompassing single score for reputation. While this score can give you a good pulse check, we encourage people to take it with a grain of salt because of the number of factors that go into reputation, as we discussed above. It\u2019s difficult to boil it down to a single number to know definitively how your reputation is doing. It\u2019s a good indicator, but should be used with some of these other tools to get a better overall picture.<\/li>\r\n\t<li><a href=\"https:\/\/talosintelligence.com\/reputation_center\/\" target=\"_blank\" rel=\"noopener\">Cisco Talos Intelligence<\/a>: Another tool designed to give you a quick glance of your IP reputation. They\u2019ll score IP\u2019s as Good, Neutral or Poor. They\u2019ll also tell you if you\u2019re listed on a thirds-party blocklist or their own Talos Security Intelligence blocklist.<\/li>\r\n<\/ul>\r\n<h3>Can We Wrap it Up Yet?<\/h3>\r\n<p>Before I send you on your way, I\u2019d be remiss if I didn\u2019t mention to make sure you have your authentication all squared away as this is how many providers will assign your reputation. It\u2019s imperative that you have your <a href=\"https:\/\/iterable.com\/blog\/the-crucial-role-of-email-authentication\/\" target=\"_blank\" rel=\"noopener\">SPF, SKIM &amp; DMARC<\/a> all configured correctly. Chances are this was completed even before sending, but it never hurts to double check.<\/p>\r\n<p>As you\u2019re reviewing your metrics, add these reputation tools to your checklists so you can see how you\u2019re being perceived by providers. If you notice your reputation is starting to decline, review any recent changes and try to revert those to see if things pick back up again. If they still don\u2019t pick back up, consider more targeted segmentation to reduce less engaged subscribers which should help drive higher engagement rates until you see that reputation come back up again.<\/p>\r\n<p>Reputation is almost always fixable, we just need to give email providers reasons to believe in us again.<\/p>\r\n<p><em>To learn more about Iterable\u2019s Professional Services, reach out to your CSM. If you\u2019re not an Iterable customer yet, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"What is Email Reputation?","post_excerpt":"Email reputation is your brand\u2019s trustworthiness in the eyes of the mailbox providers and it's based on your brand's historical actions.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"what-is-email-reputation","to_ping":"","pinged":"","post_modified":"2024-06-21 07:43:27","post_modified_gmt":"2024-06-21 14:43:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126180","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 21, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061724_Email-Reputation_Blog-Header-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Green background, red node with white envelope icon in the center sits to the left. The blog title, in white, sits to the right.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061724_Email-Reputation_Blog-Header-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061724_Email-Reputation_Blog-Header-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061724_Email-Reputation_Blog-Header-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/what-is-email-reputation\/"},{"ID":126171,"post_author":"97","post_date":"2024-06-20 12:27:01","post_date_gmt":"2024-06-20 19:27:01","post_content":"<p>Marketers often grapple with re-engaging audiences. They can spend countless hours evaluating the performance of various campaigns to find good candidates for retargeting. Once they know which campaigns they might want to resend, they likely spend countless more hours choosing the right audience and crafting the right message.\u00a0<\/p>\r\n<p>To launch a successful retargeting campaign, you need to know what users typically respond to in your messaging, and you need to know which users will likely be receptive to a refreshed version of a campaign that they didn\u2019t previously engage with. That\u2019s where Next Best Action shines.<\/p>\r\n<h3>What is Iterable\u2019s Next Best Action?<\/h3>\r\n<p>Next Best Action (NBA) is an AI-powered Iterable feature that can help brands boost customer engagement and loyalty with refreshed campaigns that can be automatically sent to the customers who are prime for retargeting.\u00a0<\/p>\r\n<p>Iterable's NBA feature integrates seamlessly into your existing marketing workflows. By harnessing data from multiple sources, it delivers actionable insights that help re-engage previously engaged customers with a fresh approach. This feature can recommend new content, identify untapped segments within your customer base, and explain the rationale behind these suggestions.<\/p>\r\n<p>\u00a0Here\u2019s how it works:<\/p>\r\n<ul>\r\n\t<li><strong>Campaign Analysis<\/strong>: Next Best Action identifies campaigns with lower engagement than expected but ideal candidates for retargeting.\u2028<\/li>\r\n\t<li><strong>User Segmentation<\/strong>: It lists users who didn't engage as anticipated, offering insights into their past interactions and suggesting why they might have disengaged.\u2028<\/li>\r\n\t<li><strong>Actionable Recommendations<\/strong>: It provides a slate of next best actions, which could include content recommendations, audience insights, and more.\u2028<\/li>\r\n\t<li><strong>Easy Campaign Creation<\/strong>: With one click, you can generate a new campaign based on AI-generated suggestions, giving you a second chance to make an impact.\u2028<\/li>\r\n<\/ul>\r\n<p>As a result, NBA provides:\u00a0\u00a0<\/p>\r\n<ul>\r\n\t<li><strong>Enhanced Customer Experiences<\/strong>: By understanding customer preferences, past behaviors, and current context, NBA helps craft interactions that truly resonate, boosting satisfaction and fostering loyalty.\u2028<\/li>\r\n\t<li><strong>Increased Engagement and Conversion Rates<\/strong>: NBA delivers new messaging to previously unengaged users to increase the likelihood of engagement and conversion.\u2028<\/li>\r\n\t<li><strong>Efficiency and Scalability<\/strong>: NBA automates the process of crafting personalized messages, enabling your team to scale efforts without sacrificing quality.\u2028<\/li>\r\n<\/ul>\r\n<h3>Next Best Action in, well...Action<\/h3>\r\n<p>The interest in retargeting to reach under-engaged audiences is prevalent across all industries. Next Best Action can assist in situations like:<\/p>\r\n<ul>\r\n\t<li><strong>Retail<\/strong>: You\u2019ve launched and promoted a new product to your customers. However, the sales numbers are not where you need them. By revisiting a recently completed promo email, you can leverage NBA to relaunch the email with a new audience list and updated content to re-engage the audience.\u2028<\/li>\r\n\t<li><strong>Entertainment<\/strong>: The summer blockbuster of the year premiered a few weeks ago. The lines were out the door the first few weekends, but now attendance is dwindling. You decide to revisit the SMS sent to promote the movie on the premiere weekend, resend it to a group of fans who didn\u2019t engage with your initial SMS, and change up the content to give it a fresh look and feel. \u2028<\/li>\r\n\t<li><strong>Travel<\/strong>: A travel website partners with a hotel to offer an exclusive deal. While the first email was sent at the beginning of the month, you want to promote it again before the offer expires at the end of the month. By using Next Best Action, you receive a new audience list of those who didn\u2019t engage with the first email and draft a new version featuring the AI recommendation copy suggestions. \u2028<\/li>\r\n<\/ul>\r\n<h3>Getting Started with Iterable\u2019s Next Best Action<\/h3>\r\n<p>Implementing NBA in your marketing strategy is straightforward with Iterable. Here\u2019s a quick guide to getting started:<\/p>\r\n<ol>\r\n\t<li>Find Next Best Action campaign suggestions within the Campaigns index page and see the Discover Campaign Suggestions window.\u2028<\/li>\r\n\t<li>Review the Next Best Action-recommended campaign by choosing a campaign from the list of suggestions and reviewing the new audience and content suggestions.\u2028<\/li>\r\n\t<li>Create a new campaign using Next Best Action recommendations and update any settings you'd like to change before sending it.\u2028<\/li>\r\n\t<li>Save the list of users for retargeting to repurpose for future campaigns.\u2028<\/li>\r\n\t<li>Monitor and optimize by comparing its performance with the original campaign by running an experiment. \u2028<\/li>\r\n<\/ol>\r\n<p>In a world where personalized experiences are paramount, Iterable\u2019s Next Best Action feature stands out as a powerful tool for marketers. With Next Best Action, you can elevate your customer engagement strategy and unlock the full potential of personalized marketing by leveraging intelligent, actionable insights.\u00a0<\/p>\r\n<h3>Want to Learn More?<\/h3>\r\n<p>To learn more, read the <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/25708106843028-Next-Best-Action-Overview\" target=\"_blank\" rel=\"noopener\">Next Best Action Overview<\/a> and complete the <a href=\"https:\/\/academy.iterable.com\/product-bite-next-best-action\" target=\"_blank\" rel=\"noopener\">Next Best Action Academy Course<\/a>. To add Next Best Action to your Iterable account, talk to your customer success manager. And, if you're not yet an Iterable customer, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/p>","post_title":"Exploring Iterable\u2019s Next Best Action\u00a0","post_excerpt":"Next Best Action (NBA) is an AI-powered Iterable feature that can help brands boost customer engagement with refreshed campaigns.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"exploring-iterables-next-best-action","to_ping":"","pinged":"","post_modified":"2024-06-20 12:27:01","post_modified_gmt":"2024-06-20 19:27:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126171","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 20, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061424_Iterables-Next-Best-Action_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Purple background, blog title to the bottom left, image of woman on phone in a circular node to the top right.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061424_Iterables-Next-Best-Action_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061424_Iterables-Next-Best-Action_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061424_Iterables-Next-Best-Action_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/exploring-iterables-next-best-action\/"},{"ID":126143,"post_author":"97","post_date":"2024-06-18 07:28:18","post_date_gmt":"2024-06-18 14:28:18","post_content":"<p>You\u2019ve laid the groundwork with a well-organized messaging strategy, assembled a rockstar team, and prepped your data to perfection. Now, the spotlight turns to the technical integration\u2014one of the most critical phases in transitioning to a new platform. But how long will this take? This is a valid concern, considering that a lengthy integration can sap your productivity and undermine the migration progress you've made thus far.<\/p>\r\n<p>Let\u2019s explore how you can take charge of your technical integration by anticipating challenges and partnering with a platform provider that can help you streamline and expedite the process.<\/p>\r\n<h3>Scoping Your Technical Integration<\/h3>\r\n<p>No two technical integrations are alike, and the answer to how long it will take is invariably, \u201cIt depends.\u201d Various factors come into play, making it impossible to offer a one-size-fits-all timeline. However, by focusing on key areas, you can mitigate risks and keep your integration on track. Here are four critical factors to consider:<\/p>\r\n<h4>1. Data Standardization<\/h4>\r\n<p>Data standardization is paramount. As discussed in <a href=\"https:\/\/iterable.com\/blog\/preparing-your-data-for-a-migration\/\" target=\"_blank\" rel=\"noopener\"><em>Preparing Your Data for Migration<\/em><\/a>, your data should ideally be well-organized and thoroughly documented before you start the integration. This preparation should be factored into your project timeline, as any necessary data cleanup will prolong the process. In a perfect world, your data is already neat and tidy, but if that\u2019s not the case, ensuring it\u2019s ready will save you time down the road.<\/p>\r\n<h4>2. Points of Integration<\/h4>\r\n<p>The complexity of your integration largely depends on how many systems need to be integrated. A straightforward integration involving a few API calls to a single back-end system will be quicker than a multi-faceted integration involving web platforms, back-end systems, and mobile apps. Your existing tech stack plays a crucial role here. If your current platforms are compatible with the new cross-channel marketing platform, the integration process will be much faster.<\/p>\r\n<p>For example, if you already use a customer data platform (CDP) or a reverse ETL tool that consolidates data from various sources, you could drastically cut down on manual integration work, potentially turning weeks of work into mere days of setup and validation. The fewer systems you need to manually integrate, the smoother and quicker your transition will be.<\/p>\r\n<h4>3. Existing Code<\/h4>\r\n<p>Leveraging existing code can expedite the integration process. Your development team likely has pre-existing code for your current system that can be repurposed with minimal adjustments. For example, if your system already makes API requests to your existing marketing platform for user updates or tracking actions, this code can often be modified to work with the new platform\u2019s API. By reusing code, you avoid starting from scratch and can significantly reduce the integration timeline.<\/p>\r\n<h4>4. Capability of Your Integration Team<\/h4>\r\n<p>The skill level of your integration team is a significant factor in how quickly the process will unfold. The more experienced and adept your team, the faster the integration. When planning your timeline, consider both the quantity and quality of resources you have available in-house. Additionally, assess the support you will receive from your new cross-channel marketing platform provider.<\/p>\r\n<p>For instance, at Iterable, you\u2019ll have access to a comprehensive support team, including Implementation and Technical Consultants, Solution Architects, Support Agents, and a Customer Success Manager. These experts provide guidance and support throughout the integration process, helping you maximize the value of your investment. When evaluating platforms, make sure to identify who you\u2019ll be working with on the vendor side and understand how they will support your team.<\/p>\r\n<h3>Owning the Technical Integration<\/h3>\r\n<p>While it\u2019s impossible to completely eliminate all obstacles, thorough preparation and proactive management can smooth the path. Here\u2019s how you can take ownership of your integration process:<\/p>\r\n<ul>\r\n\t<li><strong>Do Your Due Diligence<\/strong>: Conduct thorough research and vet potential platform providers. Understanding the capabilities and limitations of each provider will help you make an informed decision.<\/li>\r\n\t<li><strong>Focus on Key Factors<\/strong>: Keep an eye on the critical factors that could derail your integration, such as data standardization, integration points, existing code, and team capability.<\/li>\r\n\t<li><strong>Stay Organized<\/strong>: Maintain a clear and organized approach to data and messaging. This will help prevent confusion and keep the process moving forward smoothly.<\/li>\r\n\t<li><strong>Leverage Support<\/strong>: Utilize the resources and support provided by your new platform provider. Their expertise and experience can be invaluable in navigating the integration process. New Iterable customers, for example, are provided with a comprehensive workbook to document their campaigns and design their data schema in a way that aligns with the Iterable platform.<\/li>\r\n<\/ul>\r\n<h3>Face Your Technical Integration Head-On<\/h3>\r\n<p>Owning your technical integration requires careful planning, a clear understanding of potential challenges, and the right support from your platform provider. By focusing on key factors, staying organized, and leveraging available resources, you can streamline the integration process and maintain the momentum you\u2019ve worked hard to build.<\/p>\r\n<p>With the right preparation and an understanding of potential blockers, you can confidently manage your technical integration and start running new campaigns in no time. The goal is to make the transition to your new platform as seamless as possible, allowing you to focus on what matters most: delivering exceptional experiences to your customers.<\/p>\r\n<p><em>If you\u2019re interested in switching to Iterable, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Owning Your Technical Integration: Key Steps for a Smooth Transition","post_excerpt":"Take charge of your technical integration by anticipating challenges and partnering with a platform that can help you expedite the process.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"owning-your-technical-integration","to_ping":"","pinged":"","post_modified":"2024-06-18 07:28:18","post_modified_gmt":"2024-06-18 14:28:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126143","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 18, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061824_Data-Migration-Pt.4_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Blue background, blog post title sits to the left side, and image of people leaning over a laptop on a desk sits in a node to the right.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061824_Data-Migration-Pt.4_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061824_Data-Migration-Pt.4_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061824_Data-Migration-Pt.4_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/owning-your-technical-integration\/"},{"ID":126124,"post_author":"97","post_date":"2024-06-12 09:27:01","post_date_gmt":"2024-06-12 16:27:01","post_content":"<p>Delivering personalized and impactful customer experiences hinges on leveraging the right data at the right time. As a premier cross-channel marketing platform, Iterable offers an API that empowers developers and marketers alike to seamlessly integrate, manage, and utilize data for crafting personalized campaigns. This blog post explores the essentials of Iterable's API, providing an overview and sample payloads to help you maximize your customer communications through an integrated martech stack.<\/p>\r\n<h3>What is an API?<\/h3>\r\n<p>Let\u2019s start with what an API is in general. API stands for \u201cApplication Programming Interface.\u201d According to IBM, a web API is \u201cused to enable data and functionality transfer over the internet using HTTP protocol.\u201d Or, in other words, an API gives users programmatic access to a product. They gain a convenient way to manage data or trigger relevant features.<\/p>\r\n<p>Now that we\u2019ve covered the basics, let\u2019s get into the key features of Iterable\u2019s API.<\/p>\r\n<h3>What is Iterable\u2019s API?<\/h3>\r\n<p>Iterable\u2019s API is a powerful tool that allows brands to interact programmatically with the Iterable platform. It enables developers to integrate Iterable\u2019s capabilities into their own applications, automate workflows, and ensure real-time data synchronization. By using even just a small subset of Iterable\u2019s API capabilities, businesses can efficiently manage user data, trigger events, and create dynamic, personalized marketing campaigns.<\/p>\r\n<h4>Key Features of Iterable\u2019s API<\/h4>\r\n<ul>\r\n\t<li><strong>Comprehensive Endpoints<\/strong>: Iterable\u2019s API boasts a wide array of endpoints, enabling marketers to manage users, events, campaigns, lists, and more. This extensive coverage ensures that brands have the tools needed to execute any marketing strategy seamlessly.<\/li>\r\n\t<li><strong>REST Protocol<\/strong>: The API implements the <a href=\"https:\/\/aws.amazon.com\/what-is\/restful-api\/\" target=\"_blank\" rel=\"noopener\">REST<\/a> protocol, making it easy to use with predictable and consistent structures. Each endpoint is accessed via standard HTTP methods, facilitating straightforward integration into any application or workflow.<\/li>\r\n\t<li><strong>Real-Time Data Handling<\/strong>: With Iterable\u2019s API, marketers can handle data in real-time, ensuring marketing campaigns are always up-to-date and relevant. This capability is crucial for delivering timely and personalized messages to customers.<\/li>\r\n\t<li><strong>Secure and Scalable<\/strong>: Security is paramount, and Iterable\u2019s API ensures secure data transactions through HTTPS and robust authentication methods, such as limited-scope API keys. Additionally, the API is designed to handle large volumes of data, making it suitable for businesses of all sizes.<\/li>\r\n<\/ul>\r\n<h3>Getting Started with Iterable\u2019s API<\/h3>\r\n<p>To begin using Iterable\u2019s API, the first step is to generate an API key. This key is essential for authenticating requests and ensuring secure access to your Iterable account.<\/p>\r\n<h4>Step-by-Step Guide to Generate an API Key:<\/h4>\r\n<ol>\r\n\t<li>Log in to your Iterable account.<\/li>\r\n\t<li>Navigate to the Integrations section.<\/li>\r\n\t<li>Click on API Keys.<\/li>\r\n\t<li>Generate a new API key, ensuring you grant it the appropriate permissions based on your use case.<\/li>\r\n\t<li>Store the API key securely, as it will be required for all your API requests.<\/li>\r\n<\/ol>\r\n<p>Once you have your API key, you\u2019re ready to start making requests. Let\u2019s explore some common use cases and their corresponding sample payloads.<\/p>\r\n<h3>Common API Use Cases and Sample Payloads<\/h3>\r\n<h4>1. Adding a User<\/h4>\r\n<p>To add a new user to your Iterable project, use the <code>\/api\/users\/update<\/code> endpoint. This endpoint allows you to create or update user data, ensuring your contact list is always current.<\/p>\r\n<p><strong>Request<\/strong>:<\/p>\r\n<p><code>POST \/api\/users\/update<br \/>\r\n{<br \/>\r\n\"email\": \"john.doe@example.com\",<br \/>\r\n\"dataFields\": {<br \/>\r\n\"firstName\": \"John\",<br \/>\r\n\"lastName\": \"Doe\",<br \/>\r\n\"signupDate\": \"2024-01-01\"<br \/>\r\n},<br \/>\r\n\"preferUserId\": false<br \/>\r\n}<\/code><\/p>\r\n<p><strong>Explanation<\/strong>:<\/p>\r\n<ul>\r\n\t<li><code>email<\/code>: The user's email address.<\/li>\r\n\t<li><code>dataFields<\/code>: A JSON object containing custom data fields for the user.<\/li>\r\n\t<li><code>preferUserId<\/code>: If set to true, the API will prefer the userId over email for identifying users.<\/li>\r\n<\/ul>\r\n<h4>2. Triggering a Custom Event<\/h4>\r\n<p>Custom events are essential for tracking user actions and triggering automated workflows. Use the <code>\/api\/events\/track<\/code> endpoint to record these events.<\/p>\r\n<p><strong>Request:<\/strong><\/p>\r\n<p><code>json<br \/>\r\nCopy code<br \/>\r\nPOST \/api\/events\/track<br \/>\r\n{<br \/>\r\n\"email\": \"john.doe@example.com\",<br \/>\r\n\"eventName\": \"purchase\",<br \/>\r\n\"dataFields\": {<br \/>\r\n\"itemName\": \"Smartphone\",<br \/>\r\n\"itemPrice\": 699,<br \/>\r\n\"purchaseDate\": \"2024-06-01\"<br \/>\r\n}<br \/>\r\n}<\/code><\/p>\r\n<p><strong>Explanation<\/strong>:<\/p>\r\n<ul>\r\n\t<li><code>email<\/code>: The email of the user associated with the event.<\/li>\r\n\t<li><code>eventName<\/code>: The name of the event you are tracking.<\/li>\r\n\t<li><code>dataFields<\/code>: A JSON object containing additional data relevant to the event.<\/li>\r\n<\/ul>\r\n<h4>3. Sending a Transactional Email<\/h4>\r\n<p>Transactional emails are crucial for sending personalized messages based on user actions. Use the <code>\/api\/email\/target<\/code> endpoint to send these emails.<\/p>\r\n<p><strong>Request:<\/strong><\/p>\r\n<p><code>json<br \/>\r\nCopy code<br \/>\r\nPOST \/api\/email\/target<br \/>\r\n{<br \/>\r\n\"recipientEmail\": \"john.doe@example.com\",<br \/>\r\n\"campaignId\": 12345,<br \/>\r\n\"dataFields\": {<br \/>\r\n\"firstName\": \"John\",<br \/>\r\n\"orderNumber\": \"987654321\",<br \/>\r\n\"orderTotal\": \"$699.00\"<br \/>\r\n}<br \/>\r\n}<br \/>\r\n<\/code><\/p>\r\n<p><strong>Explanation:<\/strong><\/p>\r\n<ul>\r\n\t<li><code>recipientEmail<\/code>: The recipient's email address.<\/li>\r\n\t<li><code>campaignId<\/code>: The ID of the email campaign you want to send.<\/li>\r\n\t<li><code>dataFields<\/code>: Custom data fields to personalize the email content.<\/li>\r\n<\/ul>\r\n<h4>4. Creating a List<\/h4>\r\n<p>Managing lists is fundamental for segmenting your audience. Use the <code>\/api\/lists<\/code> endpoint to create a new list.<\/p>\r\n<p><strong>Request<\/strong>:<\/p>\r\n<p><code>json<br \/>\r\nCopy code<br \/>\r\nPOST \/api\/lists<br \/>\r\n{<br \/>\r\n\"name\": \"VIP Customers\"<br \/>\r\n}<\/code><\/p>\r\n<p><strong>Explanation<\/strong>:<\/p>\r\n<ul>\r\n\t<li><code>name<\/code>: The name of the list you want to create.<\/li>\r\n<\/ul>\r\n<h4>5. Adding Users to a List<\/h4>\r\n<p>Once you have your list, add users to it using the <code>\/api\/lists\/subscribe<\/code> endpoint.<\/p>\r\n<p><strong>Request<\/strong>:<\/p>\r\n<p><code>json<br \/>\r\nCopy code<br \/>\r\nPOST \/api\/lists\/subscribe<br \/>\r\n{<br \/>\r\n\"listId\": 67890,<br \/>\r\n\"subscribers\": [<br \/>\r\n{<br \/>\r\n\"email\": \"john.doe@example.com\"<br \/>\r\n},<br \/>\r\n{<br \/>\r\n\"email\": \"jane.smith@example.com\"<br \/>\r\n}<br \/>\r\n]<br \/>\r\n}<\/code><\/p>\r\n<p><strong>Explanation<\/strong>:<\/p>\r\n<ul>\r\n\t<li><code>listId<\/code>: The ID of the list you want to add subscribers to.<\/li>\r\n\t<li><code>subscribers<\/code>: An array of subscriber objects, each containing an email address.<\/li>\r\n<\/ul>\r\n<h3>Best Practices for Using Iterable\u2019s API<\/h3>\r\n<p>To get the most out of Iterable\u2019s API, consider the following best practices:<\/p>\r\n<ul>\r\n\t<li><strong>Rate Limiting<\/strong>: Be mindful of <a href=\"https:\/\/api.iterable.com\/api\/docs\" target=\"_blank\" rel=\"noopener\">API rate limits<\/a> to avoid hitting thresholds that can disrupt your workflows. Efficiently batch requests where possible.<\/li>\r\n\t<li><strong>Data Validation<\/strong>: Ensure your data is validated before making API requests to prevent errors and ensure data integrity.<\/li>\r\n\t<li><strong>Error Handling<\/strong>: Implement robust error handling in your applications to gracefully manage API errors and retries.<\/li>\r\n\t<li><strong>Security<\/strong>: Keep your API keys secure and rotate them regularly to mitigate security risks.<\/li>\r\n\t<li><strong>Documentation<\/strong>: Regularly consult Iterable\u2019s API documentation for updates and best practices to stay informed about new features and improvements.<\/li>\r\n<\/ul>\r\n<h3>Seamlessly Integrate to Personalize Messaging<\/h3>\r\n<p>Iterable\u2019s API is a cornerstone for modern marketing automation, providing the tools you need to manage data, trigger events, and personalize campaigns with precision. By leveraging the comprehensive endpoints and following best practices, you can harness the full potential of Iterable\u2019s platform to deliver exceptional customer experiences. Whether you\u2019re adding users, tracking events, sending transactional emails, or managing lists, Iterable\u2019s API offers the flexibility and power to elevate your marketing strategies to new heights.<\/p>\r\n<p><em>Unlock the power of Iterable\u2019s API today and transform your customer engagement like never before\u2014<a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"The Power of Iterable's API: Overview and Sample Payloads","post_excerpt":"This blog post explores Iterable's API and provides an overview and sample payloads to help you maximize your customer communications.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-power-of-iterables-api-overview-and-sample-payloads","to_ping":"","pinged":"","post_modified":"2024-06-12 09:28:37","post_modified_gmt":"2024-06-12 16:28:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126124","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 12, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"640\" height=\"426\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Blog-Header_API-Payloads_6.12.24.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"orange background, blue node coming from the bottom left corner, white computer icon in the center of the blue node\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Blog-Header_API-Payloads_6.12.24.png 640w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Blog-Header_API-Payloads_6.12.24-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Blog-Header_API-Payloads_6.12.24-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>","url":"https:\/\/iterable.com\/blog\/the-power-of-iterables-api-overview-and-sample-payloads\/"},{"ID":126094,"post_author":"97","post_date":"2024-06-11 06:50:02","post_date_gmt":"2024-06-11 13:50:02","post_content":"<p>The core goal of every marketer is to connect with customers like you actually know them. But how can you get to know them better?<\/p>\r\n<p>That was what <a href=\"https:\/\/www.linkedin.com\/in\/julianicoleallen\/\" target=\"_blank\" rel=\"noopener\">Julia Allen<\/a>, Growth Marketing Lead, Lifecycle, at <a href=\"https:\/\/www.hipcamp.com\/en-US\" target=\"_blank\" rel=\"noopener\">Hipcamp<\/a>, set out to discover. At this year\u2019s <a href=\"https:\/\/iterable.com\/activate\/summit\/\" target=\"_blank\" rel=\"noopener\">Activate Summit<\/a>, Julia shared how the company collected user insights and turned them into effective experiments to optimize their customer journey.<\/p>\r\n<p>In this post, we\u2019ll reveal what the team learned and how Hipcamp was able to achieve a<strong> 142% increase in year-over-year growth<\/strong> in bookings attributed to lifecycle marketing campaigns.<\/p>\r\n<h3>Collecting User Insights<\/h3>\r\n<p>As the most comprehensive resource for beautiful private campsites, Hipcamp specializes in matching customers with the camping destinations of their dreams.<\/p>\r\n<p>But as you can imagine, there\u2019s a big difference in how RV enthusiasts versus glampers approach the outdoors. To develop more successful marketing campaigns across the customer lifecycle, the team needed to understand their users more intimately.<\/p>\r\n<p>This led Hipcamp to conduct a survey, in which they discovered that 55% of their users were over 60 years old. Because much of this population is retired, these users took 5x more camping trips per year than the average\u2014a lucrative segment for growing Hipcamp\u2019s business.<\/p>\r\n\r\n[caption id=\"attachment_126101\" align=\"alignnone\" width=\"1638\"]<img class=\"size-full wp-image-126101\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-11-at-9.35.31-AM.png\" alt=\"Three stats pulled from Hipcamp's Activate presentation.\" width=\"1638\" height=\"588\" \/> <em>Survey says: Hipcamp users of all ages love the great outdoors.<\/em>[\/caption]\r\n\r\n<p>Most critically, in this survey, the team found that 90% of this segment requires offline access to important campsite information. Now Hipcamp could use this discovery to test new messaging that\u2019s more relevant to this target audience.<\/p>\r\n<p>Of course, surveys are only one way to collect user insights. Julia also recommended incorporating the following methods into your marketing strategy:<\/p>\r\n<ul>\r\n\t<li>1-on-1 and group interviews<\/li>\r\n\t<li>Profile data<\/li>\r\n\t<li>User onboarding<\/li>\r\n\t<li>Product analytics<\/li>\r\n\t<li>Industry reports<\/li>\r\n\t<li>Search keywords<\/li>\r\n<\/ul>\r\n<h3>Running Multivariate Experiments<\/h3>\r\n<p>Now that Hipcamp knew 90% of users ages 60+ require offline access to the platform, the team decided to test offline-specific messaging in their campaigns.<\/p>\r\n<p>In an email with the subject line, \u201cImportant information for your upcoming RV trip,\u201d the lifecycle marketing team used the following messaging as a control: \u201cDownload the app before you hit the road this weekend.\u201d<\/p>\r\n<p>In this test, multiple variables were tested using <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480325-Experiments-Overview\" target=\"_blank\" rel=\"noopener\">Iterable Experiments<\/a>. The first variable was offline-specific messaging. For users that had booked a trip with an RV or engaged with RV content, they received the alternative copy: \u201cDownload the app for offline access to directions, gate codes, and messages from your host.\u201d<\/p>\r\n\r\n[caption id=\"attachment_126107\" align=\"alignnone\" width=\"1064\"]<img class=\"size-full wp-image-126107\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-11-at-9.37.20-AM.png\" alt=\"Two emails, side by side, showing slightly different copy. \" width=\"1064\" height=\"1106\" \/> <em>Hipcamp tests messaging related to offline access in an Iterable-powered multivariate experiment.<\/em>[\/caption]\r\n\r\n<p>The second variable in this multivariate experiment was a time-delay test. For users who had booked a trip with an RV, some received the control email 30 minutes after booking, while others received the variable email one day before their scheduled trip.<\/p>\r\n<p>This meant that the experiment had a control with three total variants:<\/p>\r\n<ul>\r\n\t<li>Control: old neutral copy, old 30-minute timing<\/li>\r\n\t<li>V1: new offline copy, old 30-minute timing<\/li>\r\n\t<li>V2: old neutral copy, new 1-day-prior timing<\/li>\r\n\t<li>V3: new offline copy, new 1-day-prior timing<\/li>\r\n<\/ul>\r\n<p>When testing the impact on Hipcamp\u2019s click-to-install conversion rate (CVR), V3 was the clear winner with a 23.05% CVR\u2014<strong>a 47% improvement from the control.<\/strong><\/p>\r\n\r\n[caption id=\"attachment_126113\" align=\"alignnone\" width=\"1038\"]<img class=\"size-full wp-image-126113\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-11-at-9.37.28-AM.png\" alt=\"Table showing metrics of the variables versus the control.\" width=\"1038\" height=\"530\" \/> <em>Hipcamp\u2019s multivariate experiment showed a significant increase in app installs over the control email.<\/em>[\/caption]\r\n\r\n<p>And once the winner was selected and optimized in Hipcamp\u2019s customer journey, it led to <strong>a whopping 72% lift in app downloads from RV users<\/strong>.<\/p>\r\n<p>As Julia explained, now these insights can be applied in a variety of other experiments:<\/p>\r\n<ul>\r\n\t<li>Testing creative for paid acquisition campaigns<\/li>\r\n\t<li>Honing value propositions for other segments<\/li>\r\n\t<li>Surveying users who didn\u2019t install the app on why they decided not to<\/li>\r\n\t<li>Getting past purchasers to download the app<\/li>\r\n\t<li>Understanding the lifetime value of RV app-holders<\/li>\r\n<\/ul>\r\n<p>Insights naturally lead to more insights, so the more you find out about your customers, the more you\u2019ll keep learning about them.<\/p>\r\n<h3>Taking It Up a Notch<\/h3>\r\n<p>The Hipcamp wasn\u2019t about to rest on their laurels after running one experiment. Soon they were applying user insights to several successful campaigns:<\/p>\r\n<ul>\r\n\t<li><strong>Dog people are the best people.<\/strong> Hipcamp noticed many customers enjoy bringing their dogs along on their camping trips, specifically searching for pet-friendly destinations. So in their re-engagement campaign, they tested a push notification with the subject line, \u201cBring your BFF camping [dog emoji]\u201d against a control with the neutral subject line, \u201cBook your next camping trip [tent emoji].\u201d <strong>The dog-specific messaging resulted in an 85% higher click-through rate and a 6x higher conversion rate in bookings.<\/strong><\/li>\r\n\t<li><strong>Take another look<\/strong>. Marketers hypothesized that images in abandoned checkout reminders would perform better than simple illustrations, so they ran another multivariate experiment that tested both the content and timing of these messages. Their theory proved true: the image-based variant that was sent an hour after abandonment achieved <strong>a 12% higher click-through rate and a 36% higher booking conversion rate<\/strong>.<\/li>\r\n<\/ul>\r\n<p>Overall, once these insights and experiments optimized Hipcamp\u2019s customer journey, the team saw an amazing <strong>142% increase in year-over-year growth<\/strong> in bookings attributed to lifecycle campaigns. With this data-driven marketing strategy, they\u2019re just getting started.<\/p>\r\n<p><em>Missed out on Activate Summit? <a href=\"https:\/\/iterable.com\/activate\/noam\/2024-recordings\/\" target=\"_blank\" rel=\"noopener\">Catch the sessions on demand<\/a>.<\/em><\/p>","post_title":"How to Bring Insights and Experiments Into an Optimized Customer Journey","post_excerpt":"Learn how Hipcamp used Iterable experiments to test messaging and, as a result, improve customer engagement. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-to-bring-insights-and-experiments-into-an-optimized-customer-journey","to_ping":"","pinged":"","post_modified":"2024-06-11 06:50:02","post_modified_gmt":"2024-06-11 13:50:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126094","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 11, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061824_Hipcamp-Experiments-Activate_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable green background, purple node to the right with a white magnifying glass icon inside of it. Blog title sits to the right.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061824_Hipcamp-Experiments-Activate_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061824_Hipcamp-Experiments-Activate_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/061824_Hipcamp-Experiments-Activate_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-to-bring-insights-and-experiments-into-an-optimized-customer-journey\/"},{"ID":126029,"post_author":"97","post_date":"2024-06-06 06:19:18","post_date_gmt":"2024-06-06 13:19:18","post_content":"<p>It\u2019s a common complaint among marketers that, even though they\u2019d never assume how to do the job of an engineer or product manager, somehow everyone else assumes they could do a marketer\u2019s job.<\/p>\r\n<p>It\u2019s a dynamic that startup advisor and marketing consultant <a href=\"https:\/\/www.linkedin.com\/in\/john-r-3622841\/\" target=\"_blank\" rel=\"noopener\">John Russ<\/a> at Three Eighty Advisors knows all too well. He\u2019s spent 20 years leading marketing teams at NerdWallet, Zapier, and Coinbase. At Activate Summit, he shared the framework-driven approach he developed to uplevel marketing functions and drive real results.<\/p>\r\n<p>In this post, we\u2019ll walk through Russ\u2019 framework step-by-step, so you can transform your marketing from an execution-based function to a source of strategic leadership.<\/p>\r\n<h3>Roadblocks Keeping Marketers From Being Changemakers<\/h3>\r\n<p>Marketers aren\u2019t to blame if they aren\u2019t able to secure a seat at the decision-making table of their organization. Instead, Russ points to three major roadblocks that are typically standing in marketers\u2019 way.<\/p>\r\n<ul>\r\n\t<li><strong>Structural<\/strong>: It\u2019s difficult for a company to provide the marketing team a seat at the table if the table wasn\u2019t designed to include them in the first place. Structural roadblocks within an organization can include marketing leaders reporting to sales rather than the C-suite or not being involved in corporate-level strategic planning.<\/li>\r\n\t<li><strong>Attitudinal<\/strong>: Attitudinal roadblocks are often borne from a top-down attitude that marketing isn\u2019t as valued or as respected compared to other departments. If marketing is seen as merely a cost center rather than a crucial source of revenue generation, then it\u2019s easily outsourced or deprioritized.<\/li>\r\n\t<li><strong>Technical<\/strong>: By not involving marketing in higher-level business decisions, the team\u2019s technical and strategic competencies suffer. Marketers are responsible for understanding customer behavior, so it\u2019s critical that they partner with business development, product management, data analytics, and other teams to avoid technical roadblocks.<\/li>\r\n<\/ul>\r\n<p>So how can marketers overcome these roadblocks and reposition their department as a force to be reckoned with? Russ says it all comes down to the 4 Ps.<\/p>\r\n<h3>The Four Ps of Repositioning Your Marketing Organization<\/h3>\r\n<p>By following the four Ps framework, marketing leaders can both reset the internal conversation around their function and develop their existing talent to create world-class teams that drive real results.<\/p>\r\n<ol>\r\n\t<li><strong>Purpose<\/strong>. Working hard is only going to get you so far, as Russ explains. Effort isn\u2019t enough to get a seat at the proverbial table. Marketing must be crystal clear on its purpose by knowing why the team exists and what it stands for. Just like marketing crafts corporate branding, it must also develop the brand of its own function. Once the team is clear on their purpose, then they better determine how they get work done and what tools and strategies they can use to support that work.<\/li>\r\n\t<li><strong>Permission<\/strong>. Rarely does anyone grant a team permission to make a difference, so marketers must seize that permission for themselves. It\u2019s important for marketing leaders to build confidence in their teams so they can instill confidence within the rest of the company. Part of granting yourself permission means developing a specific point of view on how great work is defined. By defining what \u201cgreat\u201d means to marketing, the entire team can raise the bar and exceed everyone\u2019s expectations\u2014including their own.<\/li>\r\n\t<li><strong>Passion<\/strong>. Stellar marketing campaigns aren\u2019t created in a vacuum, they\u2019re the product of a whole fleet of passionate people. Marketing leaders should improve the internal branding of their teams by celebrating achievements early and often\u2014even the smallest of wins. It\u2019s all too easy to drown in the minutia of each and every marketing channel, but don\u2019t forget to champion the people behind the messages the marketing sends.<\/li>\r\n\t<li><strong>Plan<\/strong>. Marketing teams will never be given room at the table if their leaders don\u2019t plan to make it happen. Make sure you\u2019re tying marketing strategy directly to the core corporate strategy, so everyone at the company knows how the function is impacting the bottom line. Turn that plan into a cascading umbrella of objectives and key results, so each person on the team can understand the role they play in achieving business goals. That said, stay flexible in this planning, and don\u2019t let the perfect be the enemy of the good.<\/li>\r\n<\/ol>\r\n<h3>Putting the Four Ps Into Action<\/h3>\r\n<p>Marketing as a function exists to serve the customer, both the external and internal. Marketers are trained to focus their attention on external audiences, but they can\u2019t lose sight of their internal customer\u2014other colleagues and decision-makers.<\/p>\r\n<p>Russ summarized his takeaways by advising that marketers \u201clead from the front\u201d by offering a well-thought-out point of view that positions the marketing function as a strategic advantage for an organization.<\/p>\r\n<p>In such a competitive market, companies must adapt quickly, so don\u2019t wait to implement this framework. By putting the four Ps into action\u2014purpose, permission, passion, and planning\u2014your team won\u2019t just get a seat at the table. They\u2019ll be set up to achieve massive success.<\/p>\r\n<p><em>Missed out on Activate Summit? <a href=\"https:\/\/iterable.com\/activate\/noam\/2024-recordings\/\" target=\"_blank\" rel=\"noopener\">Catch the sessions on demand<\/a>.<\/em> <\/p>","post_title":"Getting a Seat at the Table: How Marketers Uplevel Their Function","post_excerpt":"In this post, we\u2019ll walk through Russ\u2019 framework to help marketers go from an execution-based function to a source of strategic leadership.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"getting-a-seat-at-the-table-how-marketers-uplevel-their-function","to_ping":"","pinged":"","post_modified":"2024-06-06 06:19:18","post_modified_gmt":"2024-06-06 13:19:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126029","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 06, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/060424_Seat-at-the-Table-Activate_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Yellow background, purple node to the right side, blog title to the left side. In the purple node is a white icon depicting an easel with a presentation on it.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/060424_Seat-at-the-Table-Activate_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/060424_Seat-at-the-Table-Activate_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/060424_Seat-at-the-Table-Activate_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/getting-a-seat-at-the-table-how-marketers-uplevel-their-function\/"},{"ID":126020,"post_author":"97","post_date":"2024-06-04 08:00:19","post_date_gmt":"2024-06-04 15:00:19","post_content":"<p>Platform migration is no small feat. You not only have to get buy-in from key stakeholders and executives, but you have to document the entire process and standardize all of your data to increase efficiency and avoid derailing anything in the works. There are technical aspects, personnel aspects, functional aspects and more. A platform migration can quickly turn into a can of worms that\u2019s impossible to reseal.<\/p>\r\n<p>To help combat the difficulty of platform migrations, we recently published <a href=\"https:\/\/iterable.com\/whitepaper\/the-cross-channel-marketing-platform-migration-guide\/\" target=\"_blank\" rel=\"noopener\">The Cross-Channel Marketing Platform Migration Guide<\/a>\u2014a detailed, step-by-step breakdown of what to consider when migrating to a new marketing platform. But, as you can imagine, there\u2019s a lot of information jammed into that one guide. We still recommend you use it, share it, bookmark it, etc. but if you\u2019re looking for a skimmable breakdown of the guide, you\u2019ve come to the right place.<\/p>\r\n<p>In this third installment of the Platform Migration series we\u2019ll explore the next section of The Cross-Channel Marketing Platform Migration Guide: Standardizing Your Data. Prepping your data is a critical step in any platform migration process. Although collecting and documenting the necessary data for your campaigns may not seem glamorous, it establishes a clean foundation essential for effective personalization and segmentation down the road.<\/p>\r\n<p><em>If you missed part one, \u201c<a href=\"https:\/\/iterable.com\/blog\/questions-to-ask-before-a-platform-migration\/\" target=\"_blank\" rel=\"noopener\">Questions to Ask Before a Data Migration<\/a>,\u201d or part two, \u201c<a href=\"https:\/\/iterable.com\/blog\/the-team-you-need-for-a-data-migration\/\" target=\"_blank\" rel=\"noopener\">The Team You Need for a Data Migration<\/a>,\u201d be sure to check them out.<\/em><\/p>\r\n<h3>The Data Deep Clean<\/h3>\r\n<p>After auditing your campaigns and use cases, as we covered in <a href=\"https:\/\/iterable.com\/blog\/the-team-you-need-for-a-data-migration\/\" target=\"_blank\" rel=\"noopener\">part two<\/a>, it's vital to evaluate your data before initiating a platform migration. This process involves creating a source of truth that allows all stakeholders to determine which data is necessary for cross-channel marketing initiatives and needs to be transferred to the new platform.<\/p>\r\n<p>One key aspect of deep cleaning data is standardizing the data. This involves seeing your data in a schema document, understanding its use in the new system, and identifying confusing data points for team members. Look for fields storing the same data with similar names (e.g., firstName versus FirstName) or event fields tracking similar user actions (e.g., PurchaseCreditCard versus. PurchaseApple).<\/p>\r\n<p>While this is tedious, documenting, reviewing, and updating your data saves time in the long run. Even if your current data schema works well, it might not fit perfectly into the new platform. This process helps your team identify the differences between the platforms and make necessary adjustments upfront. <br \/>\r\nRemember, \"garbage in, garbage out.\" If your data is disorganized in your current system and you migrate it as-is, you miss an opportunity to streamline processes in your new platform.<\/p>\r\n<h3>Categorizing Your Data Schema<\/h3>\r\n<p>Similar to listing your campaigns in a campaign audit, you need to categorize your data in a <a href=\"https:\/\/iterable.com\/blog\/iterables-ingest-toolkit\/\" target=\"_blank\" rel=\"noopener\">data schema<\/a> or tracking plan. Your data should fall into three main categories: User Data, Event Data, and General Data.<\/p>\r\n<h4>User Data<\/h4>\r\n<p>User data pertains to information stored about each individual user. This data, usually captured during acquisition, includes details like the user\u2019s name, email, phone number, and product preferences. Your back-end system might add other details, like user IDs.<\/p>\r\n<ul>\r\n\t<li>Export your current user data and listing each user field<\/li>\r\n\t<li>Audit these fields to determine which ones to keep and if any need renaming<\/li>\r\n\t<li>Identify new data points you want to track in the new platform<\/li>\r\n\t<li>Use your campaign audit to spot any new or updated messages requiring new data and consider new audiences you might want to target<\/li>\r\n<\/ul>\r\n<p>Once you have a comprehensive list of user data points, provide additional information to keep the team aligned during migration. For each user field, include the data type (string, integer, boolean, etc.), an example field value, and a brief description of the field's purpose. This process simplifies tracking as you scale on your new platform.<\/p>\r\n<h4>Event Data<\/h4>\r\n<p>Event data tracks user actions. For instance, if your company is a fitness app, you might track events like \"Signed Up\" for new account creation, \"Created Goal\" for new fitness goals, and \"Workout Completed\" for finished workouts. Each event should include additional information about the action (the \"event fields\").<\/p>\r\n<ul>\r\n\t<li>If you\u2019re already tracking user actions, list them and determine if any should be removed or changed<\/li>\r\n\t<li>Utilize your campaign audit to identify new events needed for future tracking<\/li>\r\n\t<li>Consider if new triggered messages require new events and if you need to build audiences based on certain actions<\/li>\r\n\t<li>List out each event you\u2019ll track, including the event fields<\/li>\r\n<\/ul>\r\n<p>Knowing users \"Viewed a Page\" isn\u2019t helpful without further details. Ask what additional information would make the event more useful and personalize messages triggered by the event. This granular approach to event tracking data opens possibilities for hyper-personalized messaging.<\/p>\r\n<h4>General Data<\/h4>\r\n<p>General data includes information common across all users. For example, an e-commerce company\u2019s product catalog. This data might be included in email templates but is the same for every user, so it should be stored separately from user data.<\/p>\r\n<ul>\r\n\t<li>Identify any general data and discuss options for using it during platform evaluations.<\/li>\r\n<\/ul>\r\n<p>This data can be stored in an index or table provided by the new platform or in a data feed hosted on your end and referenced by the new platform.<\/p>\r\n<h3>Laying the Foundation for Now and Later<\/h3>\r\n<p>Documenting and standardizing your data increases your chances of accelerated growth on your new platform. Knowing what data you need, where it\u2019s coming from, and why you\u2019re using it lets you launch campaigns quicker, makes reporting more insightful, and enables other teams and tools to leverage your data in new ways.<\/p>\r\n<p>Well-organized data supports faster campaign launches, insightful reporting, and allows other teams and tools to utilize your data meaningfully. Setting up your data correctly from the start paves the way for successful cross-channel marketing initiatives and sustained growth on your new platform.<\/p>\r\n<p><em>To learn more about how the Iterable team can help aid in your platform migration, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>. And, be sure to check out the full <a href=\"https:\/\/iterable.com\/whitepaper\/the-cross-channel-marketing-platform-migration-guide\/\" target=\"_blank\" rel=\"noopener\">Cross-Channel Marketing Platform Migration Guide<\/a>.<\/em><\/p>","post_title":"Preparing Your Data for a Migration","post_excerpt":"This installment of the series explores the next section of The Cross-Channel Marketing Platform Migration Guide: Standardizing Your Data.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"preparing-your-data-for-a-migration","to_ping":"","pinged":"","post_modified":"2024-06-04 08:00:19","post_modified_gmt":"2024-06-04 15:00:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=126020","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 04, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/060324_Data-Migration-Guide_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Light purple background, blog title sits to the left and a circle photo of a woman on a computer sits to the lower right.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/060324_Data-Migration-Guide_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/060324_Data-Migration-Guide_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/06\/060324_Data-Migration-Guide_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/preparing-your-data-for-a-migration\/"},{"ID":126000,"post_author":"123","post_date":"2024-06-03 18:14:24","post_date_gmt":"2024-06-04 01:14:24","post_content":"<p>Watch this webinar on-demand to see Embedded Messaging for Mobile in action. Whether you're a seasoned Iterable user or just starting out, this session is designed to supercharge your campaign efforts and explore what\u2019s possible.<\/p>\r\n<p>During this 15 minute virtual demo, you'll learn how to reach your customers with personalized, native messaging to guide their next action. Our expert Iterable team will guide you through every step, ensuring you leave with a clear understanding of how to:<\/p>\r\n<ul>\r\n\t<li>Increase engagement and conversion: In-line, Native messages delivered to users on your app or website without interrupting their flow<\/li>\r\n\t<li>Create Marketer-Friendly Campaigns: Embedded Messaging was built for Marketers. Once initial placements are built, create new content with easy-to-use templates<\/li>\r\n\t<li>Deliver Personalized content, in context: Real-time eligibility mechanism shows the most relevant messaging to each customer at that moment in time<\/li>\r\n<\/ul>\r\n<p>Watch now to stay ahead of the curve and maximize your tech stack with personalized, native, non-intrusive messaging.<\/p>","post_title":"Unlock Efficiency, Elevate Engagement: The Power of Embedded Messaging for Mobile Marketers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"webinar-mobile-embedded-messages-demo","to_ping":"","pinged":"","post_modified":"2024-07-12 12:58:02","post_modified_gmt":"2024-07-12 19:58:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=126000","menu_order":7,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"June 03, 2024","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":76,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"","url":"https:\/\/iterable.com\/webinars\/webinar-mobile-embedded-messages-demo\/"},{"ID":125960,"post_author":"97","post_date":"2024-05-30 09:31:54","post_date_gmt":"2024-05-30 16:31:54","post_content":"<p>One thing is for certain: whether your organization is well-established or just starting out, you\u2019ll face challenges. It\u2019s how your team navigates these challenges that sets your company apart. Today, we\u2019re going to focus on how AI can be introduced to marketing organizations in both Enterprise and Emerging companies to help mitigate challenges.<\/p>\r\n<p>And we\u2019ll be doing so based on what marketers around the world have said.<\/p>\r\n<h3>Survey Says: A Quick Word on Methodology<\/h3>\r\n<p>In <a href=\"https:\/\/iterable.com\/whitepaper\/less-do-more-think-how-to-succeed-in-the-ai-powered-marketing-era\/\" target=\"_blank\" rel=\"noopener\">a study conducted in partnership Wakefield Research<\/a>, we set out to better understand how AI is impacting marketers. For this study, Iterable surveyed 1,200 professional marketers with either a seniority of manager or director. This research was conducted in the U.S., Europe (UK, The Netherlands, and Germany), and Australia.<\/p>\r\n<p>As part of the survey, we wanted to see how Enterprise and Emerging companies view AI\u2014and to see if there were different sentiments and approaches. For the purposes of this study, Enterprise and Emerging were defined as follows:<\/p>\r\n<ul>\r\n\t<li><strong>Enterprise<\/strong>: We\u2019ve defined an Enterprise company as one that earns $250 million or more in revenue, has more than 1,000 employees, and has been in business for more than 20 years.<\/li>\r\n\t<li><strong>Emerging<\/strong>: An Emerging company, on the other hand, is one that earns less than $250 million in revenue, has fewer than 1,000 employees, and has been in business for fewer than 20 years.<\/li>\r\n<\/ul>\r\n<p>With that out of the way, what did we learn?<\/p>\r\n<h3>What AI Solves for Enterprise Companies<\/h3>\r\n<p>Enterprise companies are goliaths. And, with bigger companies comes bigger complexities, and we\u2019re seeing these complexities lead to some of the key reasons for AI adoption.<\/p>\r\n<h4>1. Reliance on Engineering and Tech Support<\/h4>\r\n<p><em><strong>Survey Says<\/strong>: When asked what draws people to use AI at their jobs, the ability to work efficiently is the top selection (47%).<\/em><\/p>\r\n<p>A larger company means more employees, more teams, and more processes. Such a structure inevitably leads to bottlenecks that slow efficiency and production. Larger companies can immediately benefit from introducing AI into their marketing strategies because it creates autonomy for the marketing team. Rather than having to rely on engineering teams to add tickets to sprints or wait for spotty customer support to answer questions, AI, when built into an all-in-one marketing program, can give power back to marketers.<\/p>\r\n<h4>2. Data Activation<\/h4>\r\n<p><em><strong>Survey Says:<\/strong> Enterprise companies are more inclined to look to Generative AI to make their jobs easier (54%), while Emerging companies are more likely to look to Predictive AI (51%).<\/em><\/p>\r\n<p>Enterprise companies have a lot of data and have likely cobbled together a tech stack that doesn\u2019t effectively give insight into activating that data. From the survey we learned that Enterprise companies are looking to generative AI more frequently than tools like Predictive AI, which take massive amounts of data and provide insights to act upon.<\/p>\r\n<p>When looking to keep customer journeys personalized at scale\u2014such as the scale of an Enterprise organization\u2014marketing teams are best suited adopting tools that have predictive capabilities to expedite the acquisition of actionable insights.<\/p>\r\n<h4>3. Fear of Switching Technology<\/h4>\r\n<p><em><strong>Survey Says<\/strong>: 88% of Enterprise companies are more likely to continue using AI even if their goals aren\u2019t met.<\/em><\/p>\r\n<p>Enterprise organizations simply have more hoops to jump through to make change happen. It\u2019s a blessing and a curse. On the one hand, it\u2019s likely delaying adoption of innovative technologies like AI, but on the other hand it means once AI tools are implemented, they\u2019re here to stay.<\/p>\r\n<p>Even further, when Enterprise organizations make the switch, they invest in skill building. Bigger companies have more well trained teams. Over half (56%) of our respondents at Enterprise organizations believe their marketing team is trained to use AI tools, while for Emerging companies this drops to only 46%<\/p>\r\n<h3>What AI Solves for Emerging Companies<\/h3>\r\n<p>Rather than being stuck in their ways, Emerging companies are just finding their footing. They\u2019re approaching rapid growth and realizing that the infrastructures they have in place no longer fit their needs.<\/p>\r\n<h4>1. Scaling Efficiently<\/h4>\r\n<p><em><strong>Survey Says<\/strong>: Companies with revenue less than $250m are more drawn to AI (53% vs. 44% for those greater than $250m).<\/em><\/p>\r\n<p>Growth means adapting and, for Emerging companies, that often feels like building the plane while trying to fly it. One area where Emerging companies may need to scale is in the marketing channel mix. While one marketing channel may have sufficed as these businesses got off the ground, as they grow, Emerging companies will need to consider expanding into cross-channel marketing.<\/p>\r\n<p>AI marketing automation can help emerging companies create an automated, cohesive cross-channel strategy because it takes the guesswork out of personalization. AI can learn how each customer wants to be communicated with and use that information to fuel future messaging.<\/p>\r\n<h4>2. Data Management<\/h4>\r\n<p><em><strong>Survey Says<\/strong>: Smaller companies are more inclined to think Predictive AI can make their job easier (51% to 44%).<\/em><\/p>\r\n<p>We brought this stat up earlier, but it\u2019s worth repeating. More data, more problems. Or, that\u2019s what Emerging companies may think, anyway. We\u2019ve seen how, with frankenstacks in Enterprise companies, adding disparate platforms for each channel can lead to data silos and, as a result, a disjointed customer experience.<\/p>\r\n<p>Emerging companies often lack the sophisticated tools and technologies necessary for effective data collection, storage, and analysis. Without robust data management systems, they struggle to maintain data accuracy and security, leading to potential breaches and compliance issues.<\/p>\r\n<p>Using a cross-channel platform with built in AI features can not only provide predictions based on past data, but explain the predictions, giving insight into how predictions are formed. This gives marketers a better understanding of customer data.<\/p>\r\n<h4>3. Planning for the Future<\/h4>\r\n<p><em><strong>Survey Says<\/strong>: Smaller companies are slightly more worried about AI taking or replacing jobs (32% vs. 26%).<\/em><\/p>\r\n<p>Emerging companies often struggle to plan for the future due to a combination of limited resources, volatile market conditions, and a focus on short-term survival. They tend to prioritize immediate operational needs over long-term strategic planning. Rapid industry changes and competition make it difficult to predict future trends, causing uncertainty. Plus, the pressure to demonstrate quick returns to investors often forces a short-term focus.<\/p>\r\n<p>AI can fuel the future by using historical information. Starting to incorporate AI functionality into marketing strategies today can help feed algorithms to plan for the future\u2014without requiring additional work. This frees up time for your team to work on big picture strategy, knowing AI will continue to automate and learn in the background.<\/p>\r\n<h3>How to Succeed With AI in Marketing<\/h3>\r\n<p>How marketers view AI and benefit from it can depend on the size of their organization, but you can succeed with AI at any company as long as you have the right approach and technologies at your fingertips. What\u2019s similar in both Enterprise and Emerging companies, however, is the perceived value of AI. There is a future for AI in marketing and it spans all segments.<\/p>\r\n<p>If you\u2019re looking to empower your marketing and forge deeper customer connections, check out Iterable\u2019s AI Suite. Our platform can help your team automate routine tasks, accelerate growth, and deliver more meaningful experiences with built-in intelligence at every step of the customer journey.<\/p>\r\n<p><em>Be sure to check out <a href=\"https:\/\/iterable.com\/whitepaper\/less-do-more-think-how-to-succeed-in-the-ai-powered-marketing-era\/\" target=\"_blank\" rel=\"noopener\">the full study<\/a> and, if you\u2019re interested in learning even more, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> of Iterable\u2019s AI Suite today.<\/em><\/p>","post_title":"How AI in Marketing Impacts Enterprise & Emerging Companies","post_excerpt":"Learn how AI can be introduced to marketing organizations in both Enterprise and Emerging companies to help mitigate challenges.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-ai-in-marketing-impacts-enterprise-emerging-companies","to_ping":"","pinged":"","post_modified":"2024-05-30 09:31:54","post_modified_gmt":"2024-05-30 16:31:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=125960","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 30, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/053024_AI-Impacts-Enterprise_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Blue background, blog title to the top lefthand side. Yellow circle with screenshots of iterable platform overlayed sit at the bottome righthand side.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/053024_AI-Impacts-Enterprise_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/053024_AI-Impacts-Enterprise_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/053024_AI-Impacts-Enterprise_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-ai-in-marketing-impacts-enterprise-emerging-companies\/"},{"ID":125884,"post_author":"97","post_date":"2024-05-29 07:01:07","post_date_gmt":"2024-05-29 14:01:07","post_content":"<p>The Marketing Masters program launched in 2019 with around 20 members. Initially called the \"Iterable MVP Program,\" our aim was to foster a vibrant community of marketers and Iterable power users who could support each other in overcoming challenges and collaborate with our product team to shape the product roadmap.\u00a0<\/p>\r\n<p>Since then, the program has evolved into a group of over 75 global members\u2014 including marketing professionals from leading companies like Vera Bradley, Vista, Dotdash Meredith, Wolt, and more\u2014who continuously help each other become better marketers and contribute to the development of a better product. We are deeply grateful to these individuals for their commitment, which has been instrumental in making this program successful.<\/p>\r\n<p>Every year, we welcome a new class of Marketing Masters, and today, we\u2019re excited to introduce you to the class of 2024.<\/p>\r\n<h3>Meet the Marketing Masters<\/h3>\r\n<p>What unites these amazing Marketing Masters? They\u2019ve dedicated significant time and effort to honing their craft. Marketers wear many hats\u2014handling strategy, messaging, design, promotion, reporting, analytics and more. They\u2019re the voice of their brands, delivering joyful experiences to their customers and, of course, they love Iterable!<\/p>\r\n<p>Most of the time, a marketer's work is done behind the scenes, making them the unsung heroes of their organizations. Through the Marketing Masters program, we are excited to highlight their accomplishments and showcase their most successful campaigns.<\/p>\r\n<p>Explore the full lineup and get to know these incredible marketers. You\u2019ll learn about their career journeys, receive their advice for new Iterable users, discover the marketing tools they can\u2019t live without, and much more. For now, here\u2019s a sneak preview at some of the class of 2024.<\/p>\r\n<h4>A Look at the Class of 2024<\/h4>\r\n<p><strong>Aaron Hanson, Senior Email Marketing Manager at ClickUp<\/strong><\/p>\r\n<p>With over 5 years of experience in email marketing, Aaron focuses on developing campaigns that capture attention and encourage engagement. He loves building creative ways to deliver emails that matter, whether it\u2019s by using APIs to trigger emails based on weather conditions or employing AI to scale content generation.<\/p>\r\n<p>According to Aaron, \u201cIterable's flexibility in handling complex data structures has been a game-changer for my team. The ability to send data in objects and arrays and then leverage that data for segmentation, personalization, and journey branching has opened up a world of possibilities.\u201d<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/marketing-masters\/aaron-hanson\/\" target=\"_blank\" rel=\"noopener\"><em>Read Aaron\u2019s full profile.<\/em><\/a><br \/>\r\n\u2028<br \/>\r\n<strong>Narmin Fraint, Marketing Operations Associate at Powtoon<\/strong><\/p>\r\n<p>Narmin seamlessly blends neuroscience expertise with marketing skills. With two years in groundbreaking research on human multi-sensory interactions, Narmin transitioned to email marketing as a Business Development Representative. Now, as Marketing Operations at Powtoon, Narmin leverages her unique background to craft strategies that deeply resonate with audience behavior.<\/p>\r\n<p>As Narmin says, \u201cManaging email campaigns with Iterable is like having your own superhero sidekick. It's so easy-peasy that I can set up a campaign, hit a schedule, and then snooze off like a baby, knowing everything's under control. And when the next day comes, I wake up to see those open rates and clicks soaring high, not just in my wildest dreams, but for real!.\u201d<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/marketing-masters\/narmin-fraint\/\" target=\"_blank\" rel=\"noopener\">Read Narmin\u2019s full profile.<\/a><\/em><\/p>\r\n<p><strong>Lauren Gonzalez, Senior Manager CRM &amp; Retention at Thirty Madison<\/strong><\/p>\r\n<p>Lauren is an energetic and innovative marketer with 8+ years of marketing expertise from large multi-billion dollar corporations to start-ups with both in-house and agency experience spanning a multitude of business verticals. As a Senior Manager of CRM &amp; Retention at Thirty Madison, she helps lead the Keeps business through retention, expansion (restoration and new product launches), promotional strategies and cross-channel communication efforts.<\/p>\r\n<p>\u201cThe team at Iterable really values feedback and launches or revises features on the platform from recommendations brands provide which is rare and helps brands like ours innovate and alleviate issues,\u201d said Lauren.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/marketing-masters\/lauren-gonzalez\/\" target=\"_blank\" rel=\"noopener\">Read Lauren\u2019s full profile.<\/a><\/em><\/p>\r\n<h3>What are the Benefits of the Marketing Masters Program?<\/h3>\r\n<h4>Build Your Personal Brand<\/h4>\r\n<p>We recognize our Marketing Masters for their hard work, elevating their personal brands by engaging them in speaking opportunities at conferences, webinars, user groups, and <a href=\"https:\/\/iterable.com\/activate\/\" target=\"_blank\" rel=\"noopener\">Activate<\/a>. Their work is the focus of our \u201cAsk A Marketer About\u201d webinar series. Check out episodes from <a href=\"https:\/\/iterable.com\/webinars\/ask-a-builder-about-how-coinstats-decreased-abandonment-rates-by-35-through-personalized-journeys\/\" target=\"_blank\" rel=\"noopener\">Vahe<\/a>, <a href=\"https:\/\/iterable.com\/webinars\/ask-a-builder-about-how-instride-unlocks-the-power-of-webhooks-for-b2b2c-success\/\" target=\"_blank\" rel=\"noopener\">Emily<\/a>, <a href=\"https:\/\/iterable.com\/webinars\/ask-a-maker-about-how-rocksbox-rocks-subscription-through-testing-experimentation\/\" target=\"_blank\" rel=\"noopener\">Naomi<\/a>, and <a href=\"https:\/\/iterable.com\/webinars\/\" target=\"_blank\" rel=\"noopener\">more<\/a>.<\/p>\r\n<h4>Create Networking Opportunities<\/h4>\r\n<p>These marketers gain exclusive access to network with their peers through virtual meetups, in-person user groups, and a dedicated Slack channel where they discuss best practices and overcome day-to-day challenges.<\/p>\r\n<h4>Partner With Our Product Team<\/h4>\r\n<p>As power users of Iterable, we recognize the value our Marketing Masters bring to the table. Therefore, Marketing Masters have direct access to our product leaders and influence the direction of our product roadmap.<\/p>\r\n<h4>Professional Development<\/h4>\r\n<p>We are committed to our members' professional growth. Each program member gets access to a <a href=\"https:\/\/www.reforge.com\/\" target=\"_blank\" rel=\"noopener\">Reforge<\/a> membership, where they can take courses together designed to help them advance in their careers and make an even greater impact on their companies.<\/p>\r\n<h3>Interested in Joining the Ranks?<\/h3>\r\n<p>We\u2019re always expanding our group of Marketing Masters. If you\u2019d like to be considered for the Marketing Masters class of 2025, keep an eye out at the end of the year for the application period. (Don\u2019t worry, there will be a lot of reminders!)\u2028\u2028<\/p>\r\n<p><em>Not an Iterable customer yet? <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo<\/a> and, in the meantime, stay up-to-date on the latest Iterable news, campaigns, and content by following us on social media. You\u2019ll find us on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/iterable?lang=en\" target=\"_blank\" rel=\"noopener\">X<\/a>,\u00a0 <a href=\"https:\/\/www.facebook.com\/Iterable\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/iterable\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.tiktok.com\/@iterableinc\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>.<\/em><\/p>","post_title":"Introducing Iterable\u2019s Marketing Masters, Class of 2024","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"introducing-iterables-marketing-masters-class-of-2024","to_ping":"","pinged":"","post_modified":"2024-05-29 07:01:07","post_modified_gmt":"2024-05-29 14:01:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=125884","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 29, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/MM-Social_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Green background, blog title to the left, Iterable nodes in a checkmark shape sit in a white node to the right.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/MM-Social_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/MM-Social_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/MM-Social_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/introducing-iterables-marketing-masters-class-of-2024\/"},{"ID":125861,"post_author":"97","post_date":"2024-05-22 06:35:24","post_date_gmt":"2024-05-22 13:35:24","post_content":"<p>Most marketers are what <a href=\"https:\/\/www.linkedin.com\/in\/aoife-o-driscoll\/\" target=\"_blank\" rel=\"noopener\">Aoife O\u2019Driscoll<\/a>, AVP of Lifecycle Marketing at <a href=\"https:\/\/www.whoop.com\/us\/en\/\" target=\"_blank\" rel=\"noopener\">WHOOP<\/a>, would call \u201cdata rich, but access poor.\u201d In our digital-first world, brands are usually drowning in a deluge of data, and activating that data has become a key driver for success.<\/p>\r\n<p>At this year\u2019s Activate Summit, Aoife teamed up with <a href=\"https:\/\/www.linkedin.com\/in\/guptakashish\/\" target=\"_blank\" rel=\"noopener\">Kashish Gupta<\/a>, co-CEO and co-founder of <a href=\"https:\/\/iterable.com\/partners\/technology\/hightouch\" target=\"_blank\" rel=\"noopener\">Hightouch<\/a>, to share <a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2024\/data-activation-leveraging-the-power-of-data-to-unlock-human-performance\/\" target=\"_blank\" rel=\"noopener\">how marketers can unlock the potential of their martech stack with data activation<\/a>.<\/p>\r\n<p>Using Hightouch and Iterable, the WHOOP team has been able to create hyper-personalized and relevant experiences that drive user engagement. And as you\u2019ll be able to see with these top takeaways, it\u2019s easier\u2014and faster\u2014than you think.<\/p>\r\n<p><strong><em>Missed out on Activate Summit? <a href=\"https:\/\/iterable.com\/activate\/noam\/2024-recordings\/\" target=\"_blank\" rel=\"noopener\">Catch the sessions on demand<\/a>.<\/em><\/strong><\/p>\r\n<h3>Relevancy: The Marketer\u2019s Secret Weapon<\/h3>\r\n<p>Relevancy is required for marketers to connect with their audiences on a deeper level. The sources Aoife and Kashish shared found that personalized emails result in six times higher transaction rates and a 26% increase in engagement. But creating relevant messages isn\u2019t possible unless businesses have the right technology to set their data free.<\/p>\r\n<p>For the lifecycle marketing team at WHOOP, unlocking their data proved to be a major challenge. Their customer data was dispersed across multiple platforms, and they relied heavily on analytics and engineering teams to build their data intelligence. This limited their ability to activate data quickly and put it into action in their marketing campaigns.<\/p>\r\n<h3>Enter Hightouch and Iterable<\/h3>\r\n<p>To address these challenges, WHOOP turned to their data warehouse, Hightouch and Iterable. WHOOP\u2019s data team now collects user and event data and defines models in their data warehouse, which integrates seamlessly with Hightouch, a leader in composable <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/general\/what-is-a-customer-data-platform-cdp\">customer data platforms (CDPs)<\/a>. As Aoife put it, with Hightouch and Iterable, \u201cdata is no longer a barrier.\u201d<\/p>\r\n<p>The lifecycle marketing team builds targeted audiences, using Hightouch, before activating that data with Iterable, which enables personalized email, push, and in-app messaging. And as demonstrated in their January Jumpstart campaign, WHOOP achieved remarkable results with its modern martech stack.<\/p>\r\n<h3>WHOOP\u2019s January Jumpstart Campaign<\/h3>\r\n<p>WHOOP is a 24\/7 wearable health and fitness coach worn by the world\u2019s top performers, such as Alex Honnold, Patrick Mahomes, and Sha\u2019Carri Richardson. Like many brands in the health and wellness industry, the new year is a crucial time to roll out marketing campaigns to engage customers.<\/p>\r\n<p>WHOOP\u2019s January Jumpstart campaign involved five key stages:<\/p>\r\n<ol>\r\n\t<li><strong>Hype<\/strong>: To get users excited about the new year challenge, the WHOOP team opened pre-signups in December. They used Iterable to send these hype emails to build awareness, which included links to a registration form. Once users were registered, they closed the loop by using Iterable to trigger confirmation emails that informed them they were all set to participate.<\/li>\r\n\t<li><strong>Launch<\/strong>: Once the campaign officially launched in January, the team\u2019s focus was increasing challenge participation rates via email and push notifications.<\/li>\r\n\t<li><strong>Motivate<\/strong>: Inevitably, motivation wanes with any health or fitness challenge, so at this stage, WHOOP was on a mission to send the right message at the right time to reinvigorate participation and keep customers engaged.<\/li>\r\n\t<li><strong>Progress<\/strong>: The magic of WHOOP\u2019s wearable technology is its ability to track users\u2019 progress. Using Hightouch to analyze data and target certain audiences, the team could send updates to users about whether they were on track or off track, or how many weeks they had completed in the challenge.<\/li>\r\n\t<li><strong>Celebrate<\/strong>: Data accuracy is core to WHOOP\u2019s user experience, which allowed the lifecycle marketing team to ensure participants felt valued and rewarded at the end of the challenge.<\/li>\r\n<\/ol>\r\n<p>After powering the January Jumpstart campaign with Hightouch and Iterable, WHOOP achieved stellar results:<\/p>\r\n<ul>\r\n\t<li>The team saw a <strong>128% uplift in active participants<\/strong><\/li>\r\n\t<li><strong>Open rates remained above 60%<\/strong> throughout the campaign<\/li>\r\n\t<li>Sentiment was overwhelmingly positive, as <strong>92% of members reported they would participate in the next challenge<\/strong><\/li>\r\n<\/ul>\r\n<p>In addition to increasing WHOOP\u2019s overall daily active members and customer retention rate, the campaign also resulted in higher conversions from free trials and winbacks as well. With their data activated, the team can now better achieve their mission of unlocking human performance.<\/p>\r\n<h3>Partner with Hightouch and Iterable to Activate Your Data<\/h3>\r\n<p>At Activate Summit, Iterable announced that its newest <a href=\"https:\/\/iterable.com\/blog\/spring-update-2024\/\" target=\"_blank\" rel=\"noopener\">Smart Ingest<\/a>, co-developed with Hightouch, has officially launched in General Availability (GA). Smart Ingest allows brands to activate their cloud data warehouse directly with Iterable\u2014no engineers required.<\/p>\r\n<p>This new, free capability allows you to have all your customer data at your fingertips, reducing your dependencies on tech teams. Now, marketers can deliver more personalized cross-channel communications, all from the same platform.<\/p>\r\n<p><em>If you\u2019d like to see Smart Ingest in action and learn how you can partner with Iterable and Hightouch, <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Leveraging the Power of Data to Unlock Human Performance","post_excerpt":"Using Hightouch and Iterable, the WHOOP team has been able to create hyper-personalized and relevant experiences that drive user engagement.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"leveraging-the-power-of-data-to-unlock-human-performance","to_ping":"","pinged":"","post_modified":"2024-05-22 06:35:24","post_modified_gmt":"2024-05-22 13:35:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=125861","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 22, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/052224_Hightouch-Whoop-Activate_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"purple background with green node and white stack icon inside the green node. The blog title sits to the left and a red node is halfway in the image on the bottom edge.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/052224_Hightouch-Whoop-Activate_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/052224_Hightouch-Whoop-Activate_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/052224_Hightouch-Whoop-Activate_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/leveraging-the-power-of-data-to-unlock-human-performance\/"},{"ID":125782,"post_author":"97","post_date":"2024-05-21 08:21:51","post_date_gmt":"2024-05-21 15:21:51","post_content":"<p>Platform migration is no small feat. You not only have to get buy-in from key stakeholders and executives, but you have to document the entire process and standardize all of your data to increase efficiency and avoid derailing anything in the works. There are technical aspects, personnel aspects, functional aspects and more. A platform migration can quickly turn into a can of worms that\u2019s impossible to reseal.<\/p>\r\n<p>To help combat the difficulty of platform migrations, we recently published <a href=\"https:\/\/iterable.com\/whitepaper\/the-cross-channel-marketing-platform-migration-guide\/\" target=\"_blank\" rel=\"noopener\">The Cross-Channel Marketing Platform Migration Guide<\/a>\u2014a detailed, step-by-step breakdown of what to consider when migrating to a new marketing platform. But, as you can imagine, there\u2019s a lot of information jammed into that one guide. We still recommend you use it, share it, bookmark it, etc. but if you\u2019re looking for a skimmable breakdown of the guide, you\u2019ve come to the right place.<\/p>\r\n<p>In this second installment of the Platform Migration series we\u2019ll explore the next section of The Cross-Channel Marketing Platform Migration Guide: Organizing Your Team and Your Campaigns. In particular, we\u2019ll focus on the team members you need for a data migration and how to organize campaigns to prioritize migration requirements.<\/p>\r\n<p><em>If you missed part one, \u201c<a href=\"https:\/\/iterable.com\/blog\/questions-to-ask-before-a-platform-migration\/\" target=\"_blank\" rel=\"noopener\">Questions to Ask Before a Data Migration<\/a>,\u201d be sure to check it out.<\/em><\/p>\r\n<h3>Gathering Your Team<\/h3>\r\n<p>The cornerstone of a successful migration is assembling a competent team. The size and composition of your team will vary based on your business\u2019s size and structure. Whether you\u2019re a large enterprise with a specialized team of 10-15 members or a startup with a small, versatile group, the key is to designate specific roles and responsibilities.<\/p>\r\n<h4>Key Roles and Responsibilities<\/h4>\r\n<p><strong>Executive Sponsor<\/strong><\/p>\r\n<p>The Executive Sponsor champions the project, advocating for it across departments, securing the budget, and ensuring resource allocation. They manage the relationship with the new provider and communicate the project\u2019s importance within the organization.<\/p>\r\n<p><strong>Marketing Champion<\/strong><\/p>\r\n<p>The Marketing Champion will \u201cown\u201d the platform and use it regularly. They bring a marketer\u2019s perspective to the migration and can help ensure the correct campaigns and use cases are migrated in alignment with both the business goals and the objectives of the migration.<\/p>\r\n<p><strong>Technical Champion<\/strong><\/p>\r\n<p>Typically a developer or a team of developers, the Technical Champion oversees the technical integration. They need to understand the new platform\u2019s APIs, SDKs, and technical capabilities. In larger teams, these roles might be divided among front-end, back-end, and mobile specialists.<\/p>\r\n<p><strong>Project Manager<\/strong><\/p>\r\n<p>The Project Manager defines the migration\u2019s scope, creates a project plan, and keeps all team members aligned with timelines and budgets. They communicate progress and identify any blockers to task completion. Basically, they keep the train on the tracks.<\/p>\r\n<p>For larger teams, with maybe multiple Marketing Champions or Technical Champions, we recommend having one \u201clead\u201d champion who oversees, delegates, and provides updates to the Project Manager. Involving these champions in the platform evaluation process ensures that the final decision meets everyone\u2019s needs, facilitating a smoother migration.<\/p>\r\n<h3>Document Your Campaigns and Use Cases<\/h3>\r\n<p>With your team in place, the next step is to document your current campaigns and use cases. Think of this as creating a packing list before moving to a new house. You have to think about what needs to go to the new house, what doesn\u2019t, and what you need to buy net-new. Same goes for a new martech platform. It\u2019s an essential step that many overlook, but it sets the foundation for a well-organized migration.<\/p>\r\n<h4>Creating a Campaign Master List<\/h4>\r\n<p>Set aside time to compile a comprehensive list of all your campaigns. You may need to check multiple systems and might even discover campaigns you weren\u2019t aware of. This often happens with triggered campaigns built into existing systems, which can be easily overlooked by marketing teams.<\/p>\r\n<p>Partner with your engineering team to get a full picture of your current setup. As you document your campaigns, tag them with the following information:<\/p>\r\n<ol>\r\n\t<li><strong>Channel Type<\/strong>: Email, push notification, in-app, SMS, etc.<\/li>\r\n\t<li><strong>Campaign Type<\/strong>: Batch Message (one-off or recurring), Triggered Message (action or time-based), or Journey (a series of messages over time).<\/li>\r\n\t<li><strong>Message Type<\/strong>: Marketing\/promotional or transactional.<\/li>\r\n\t<li><strong>Lifecycle Stage<\/strong>: At what stage of the customer lifecycle is the message sent (e.g., Activation, Nurture, Reactivation)?<\/li>\r\n\t<li><strong>Audience\/Trigger<\/strong>: For batch campaigns, identify the audience. For triggered campaigns, specify the trigger. For journeys, detail the start and end triggers.<\/li>\r\n\t<li><strong>Personalization Data<\/strong>: What data is used to personalize the message? Include user, event data, and other relevant information.<\/li>\r\n\t<li><strong>AI-Readiness<\/strong>: Consider how AI can enhance your campaigns. Identify areas where AI can generate subject lines, predict user behavior, or improve calls to action.<\/li>\r\n<\/ol>\r\n<h3>Evolve Your Messaging Strategy<\/h3>\r\n<p>Once you\u2019ve documented your campaigns, it\u2019s time to audit and refine your messaging strategy. Refer back to that packing list. Now is when you can ask yourself these key questions to determine which messages to keep, update, or eliminate:<\/p>\r\n<ol>\r\n\t<li><strong>Which marketing messages could be more engaging or better influence key business metrics?<\/strong><\/li>\r\n\t<li><strong>Can any batch-and-blast campaigns be converted into more effective real-time messages?<\/strong><\/li>\r\n\t<li><strong>Are there messages that feel off-brand or poorly designed?<\/strong><\/li>\r\n\t<li><strong>Are you sending the right amount of communications to the right audience at each lifecycle stage?<\/strong><\/li>\r\n\t<li><strong>Is your call-to-action still relevant?<\/strong><\/li>\r\n\t<li><strong>Does the journey flow logically and align with current customer behavior?<\/strong><\/li>\r\n<\/ol>\r\n<p>Reviewing your messaging with a critical eye allows you to refresh your strategy, making your communications more effective and aligned with your business goals as you move to a new platform.<\/p>\r\n<h3>Keep Your Migration Clean<\/h3>\r\n<p>Migrating to a new cross-channel marketing platform is not just about transferring data. It\u2019s an opportunity to assess and improve your processes. By assembling a dedicated team and thoroughly documenting and auditing your campaigns, you set the stage for a successful migration and a refined messaging strategy.<\/p>\r\n<p>This meticulous approach ensures that your brand is well-positioned for success, from the initial migration to the ongoing implementation and beyond. Embrace this chance to clean up and enhance your marketing efforts, creating a robust foundation for future growth.<\/p>\r\n<p><em>To learn more about how the Iterable team can help aid in your platform migration, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>. And, be sure to check out the full <a href=\"https:\/\/iterable.com\/whitepaper\/the-cross-channel-marketing-platform-migration-guide\/\" target=\"_blank\" rel=\"noopener\">Cross-Channel Marketing Platform Migration Guide<\/a>.<\/em><\/p>","post_title":"The Team You Need for a Data Migration","post_excerpt":"This article focuses on the team members you need for a data migration and how to organize campaigns to prioritize migration requirements.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-team-you-need-for-a-data-migration","to_ping":"","pinged":"","post_modified":"2024-05-21 08:21:51","post_modified_gmt":"2024-05-21 15:21:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=125782","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 21, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/050724_Data-Migration-Guide_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Red background with blog title to the upper left and a node with a photo of a team working to the bottom right, cropped into a circle.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/050724_Data-Migration-Guide_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/050724_Data-Migration-Guide_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/050724_Data-Migration-Guide_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-team-you-need-for-a-data-migration\/"},{"ID":125738,"post_author":"97","post_date":"2024-05-16 06:59:06","post_date_gmt":"2024-05-16 13:59:06","post_content":"<p>Today, we're diving deep into the world of Iterable System Webhooks\u2014a game-changer for marketers and developers alike. If you're looking to supercharge your campaigns and take your marketing automation to the next level, then you're in the right place.<\/p>\r\n<p>So, what exactly are Iterable System Webhooks, and how can they revolutionize your marketing efforts? Let's break it down.<\/p>\r\n<h3>What are Iterable System Webhooks?<\/h3>\r\n<p><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/208013936-System-Webhooks\" target=\"_blank\" rel=\"noopener\">Iterable System Webhooks<\/a> are like the secret sauce of your marketing automation strategy. They allow you to seamlessly integrate external systems and applications with Iterable, enabling real-time data synchronization and automation.<\/p>\r\n<p>In simpler terms, these webhooks let you connect your Iterable account with other tools and platforms, so you can share data, trigger actions, and automate processes\u2014all without lifting a finger.<\/p>\r\n<h4>How Do They Work?<\/h4>\r\n<p>Imagine you're running an e-commerce store, and you want to send a personalized email to customers who've abandoned their shopping carts. With Iterable System Webhooks, you can set up a trigger that automatically sends an email whenever a customer abandons their cart.<br \/>\r\nHere's how it works:<\/p>\r\n<ul>\r\n\t<li><strong>Trigger<\/strong>: A customer abandons their cart on your e-commerce website.<\/li>\r\n\t<li><strong>Webhook<\/strong>: Detects the abandoned cart event.<\/li>\r\n\t<li><strong>Action<\/strong>: Iterable sends a personalized email to the customer, reminding them to complete their purchase.<\/li>\r\n<\/ul>\r\n<p>The best part? It all happens in real-time, so you can engage with your customers when they're most receptive.<\/p>\r\n<h3>Why Both Marketers and Software Engineers Should Care<\/h3>\r\n<p>Iterable System Webhooks offer a host of benefits for both marketers and software engineers. Here's why you should care:<\/p>\r\n<p><strong>For<\/strong> <strong>Marketers<\/strong>:<\/p>\r\n<ul>\r\n\t<li><strong>Real-time data sync:<\/strong> With webhooks, you get real-time insights that you can act on immediately.<\/li>\r\n\t<li><strong>Personalized campaigns<\/strong>: Leverage real-time data to create hyper-targeted, personalized campaigns that resonate with your audience.<\/li>\r\n\t<li><strong>Improved ROI<\/strong>: By delivering more targeted, relevant campaigns, Iterable System Webhooks can help you drive better results and improve your ROI.<\/li>\r\n<\/ul>\r\n<p><strong>For Software Engineers:<\/strong><\/p>\r\n<ul>\r\n\t<li><strong>Seamless integration<\/strong>: Webhooks make it easy to integrate external systems and applications with Iterable, thanks to a simple, developer-friendly API.<\/li>\r\n\t<li><strong>Automation<\/strong>: Automate repetitive tasks and processes, so you can focus on more important things\u2014like building awesome new features.<\/li>\r\n\t<li><strong>Scalability<\/strong>: Whether you're processing hundreds or millions of events, Iterable System Webhooks can handle the load, ensuring your data is always up-to-date and accurate.<\/li>\r\n<\/ul>\r\n<h3>How Can Iterable System Webhooks Supercharge Your Campaigns?<\/h3>\r\n<p>Let's take a look at a few ways Iterable System Webhooks can take your marketing campaigns to the next level.<\/p>\r\n<h4>1. Personalized Experiences<\/h4>\r\n<p>We all know <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-for-dummies\/\" target=\"_blank\" rel=\"noopener\">personalization<\/a> is key. No one likes getting\u2014or sending\u2014generic marketing messages. With webhooks, you can create highly personalized, targeted campaigns based on real-time customer data. Whether it's a welcome email for new sign-ups or a targeted offer for abandoned carts, Iterable System Webhooks allow you to deliver the right message, to the right person, at the right time.<\/p>\r\n<h4>2. Improved Engagement<\/h4>\r\n<p>By leveraging real-time data, you can engage with your audience when they're most receptive. Whether it's a push notification, SMS\/MMS message, or email, Iterable System Webhooks allow you to reach your customers on their preferred channel, at the optimal time.<\/p>\r\n<h4>3. Enhanced Automation<\/h4>\r\n<p>Say goodbye to manual data entry and repetitive tasks. With Iterable System Webhooks, you can automate processes and workflows, so you can focus on more important things\u2014like crafting killer marketing campaigns.<\/p>\r\n<h4>4. Better Collaboration<\/h4>\r\n<p>Iterable System Webhooks make it easy to share data between different systems and applications, fostering collaboration across your organization. Whether you're syncing data between your CRM and email marketing platform or integrating with third-party analytics tools, these webhooks ensure everyone has access to the information they need, when they need it.<\/p>\r\n<h3>Getting Started with Iterable System Webhooks<\/h3>\r\n<p>Ready to harness the power of Iterable System Webhooks for your own marketing campaigns? Here's how to get started:<\/p>\r\n<h4>1. Set Up Your Webhooks<\/h4>\r\n<p>First things first, you'll need to set up your Iterable System Webhooks. Don't worry, it's easier than it sounds. Just head to the Iterable platform, navigate to the Webhooks section, and follow the simple setup instructions.<\/p>\r\n\r\n[caption id=\"attachment_125753\" align=\"alignnone\" width=\"697\"]<img class=\"size-full wp-image-125753\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/editing-a-system-webhook.png\" alt=\"Screenshot of Iterable System Webhook setup.\" width=\"697\" height=\"376\" \/> <em>Setting up an Iterable System Webhook. Source: <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/208013936-System-Webhooks\" target=\"_blank\" rel=\"noopener\">Iterable<\/a>. <\/em>[\/caption]\r\n\r\n<h4>2. Define Your Triggers<\/h4>\r\n<p>Next, you'll need to define the events that will trigger your Webhooks. Think about the key actions you want to track\u2014like purchases, sign-ups, or abandoned carts\u2014and set up your triggers accordingly.<\/p>\r\n<h4>3. Customize Your Campaigns<\/h4>\r\n<p>Once your Webhooks are up and running, it's time to put that real-time data to work. Use the insights you gather to create personalized, targeted campaigns that resonate with your audience.<\/p>\r\n<h4>4. Measure and Optimize<\/h4>\r\n<p>Finally, don't forget to measure your results and optimize your campaigns accordingly. Pay attention to what's working (and what's not), and use that data to refine your approach over time.<\/p>\r\n<h3>Keeping it Real-Time<\/h3>\r\n<p>Iterable System Webhooks are a game-changer for marketers and software engineers alike, providing real-time data synchronization and automation that can supercharge your campaigns and drive better results. Whether you're looking to boost engagement, improve ROI, or just make your life a little easier, Iterable System Webhooks have got you covered.<\/p>\r\n<p>So what are you waiting for? Give them a try and see the difference for yourself. Your marketing campaigns\u2014and your developers\u2014will thank you!<\/p>\r\n<p><em>Ready to get started? <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo<\/a> to see what Iterable System Webhooks can do for you.<\/em><\/p>","post_title":"Iterable System Webhooks: A Marketer's Secret Weapon","post_excerpt":"What exactly are Iterable System Webhooks, and how can they revolutionize your marketing efforts? Let's break it down.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-system-webhooks-a-marketers-secret-weapon","to_ping":"","pinged":"","post_modified":"2024-05-16 07:06:39","post_modified_gmt":"2024-05-16 14:06:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=125738","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 16, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051624_System-Webhooks_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Yellow background, orange triangle in lower left corner. Circular image of hands typing on a computer to the right and blog title to the left.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051624_System-Webhooks_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051624_System-Webhooks_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051624_System-Webhooks_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-system-webhooks-a-marketers-secret-weapon\/"},{"ID":125730,"post_author":"97","post_date":"2024-05-15 15:23:36","post_date_gmt":"2024-05-15 22:23:36","post_content":"","post_title":"Watch Activate Summit On Demand","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"watch-activate-summit-on-demand","to_ping":"","pinged":"","post_modified":"2024-05-15 15:24:29","post_modified_gmt":"2024-05-15 22:24:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=125730","menu_order":8,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Popular Download","pretty_date":"May 15, 2024","terms":[{"term_id":3400,"name":"Popular Download","slug":"popular-download","term_group":0,"term_taxonomy_id":3400,"taxonomy":"resource_type","description":"","parent":0,"count":12,"filter":"raw","term_order":"6"}],"term_slugs":["popular-download"],"term_names":["Popular Download"],"thumbnail":"<img width=\"768\" height=\"431\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-15-at-2.15.52-PM-768x431.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-15-at-2.15.52-PM-768x431.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-15-at-2.15.52-PM-300x168.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-15-at-2.15.52-PM-1024x575.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-15-at-2.15.52-PM-1536x862.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-15-at-2.15.52-PM-2048x1150.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/activate\/noam\/2024-recordings\/#new_tab"},{"ID":125709,"post_author":"103","post_date":"2024-05-15 10:25:50","post_date_gmt":"2024-05-15 17:25:50","post_content":"<p>Did you know that 47% of marketers are most drawn to AI for the ability to work more efficiently? Now you do. Higher efficiency means more time to strategize how to reach your customers in a meaningful way. But the way marketers view AI goes way beyond that. <br \/>\r\n<br \/>\r\nCheck out our newest whitepaper with Ad Age that highlights some of the findings from a survey of 1,200 marketers around the globe conducted by us and Wakefield Research where we deep dive into how companies are taking a second look at AI and all of the benefits it can bring when used in the marketing space and beyond!<\/p>\r\n<p>AI applications are expanding as marketers become more comfortable with the technology, but brands still need human intervention and maximum creativity.\u00a0 In this whitepaper you'll find insights from Priceline, Redfin, Vimeo, GitLab, Strava, Care.com and Iterable on AI in marketing.<\/p>","post_title":"Less do, more think: How to succeed in the AI-powered marketing era","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"less-do-more-think-how-to-succeed-in-the-ai-powered-marketing-era","to_ping":"","pinged":"","post_modified":"2024-05-16 15:52:47","post_modified_gmt":"2024-05-16 22:52:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=125709","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"May 15, 2024","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Ad-Age-768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Ad-Age-768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Ad-Age-768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Ad-Age-768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/less-do-more-think-how-to-succeed-in-the-ai-powered-marketing-era\/"},{"ID":125697,"post_author":"97","post_date":"2024-05-15 07:53:38","post_date_gmt":"2024-05-15 14:53:38","post_content":"<p>In today\u2019s digital marketing landscape, there are so many technologies, tactics, strategies, and channels brands can use to connect with customers\u2014it can be overwhelming to determine which ones to use. Even if we break this down and look exclusively at email marketing, there are still options and choices to make. One of those choices is whether to employ static or dynamic emails. But before we dive into how you might choose between the two, let\u2019s explore what each entails.<\/p>\r\n<h3>What Makes an Email Static, Versus Dynamic?<\/h3>\r\n<p>Let\u2019s start with the simplest of the two\u2014static emails. The \u201cstatic\u201d label generally means that a marketer loaded their content and distribution list into their email marketing platform and clicked the send button. All of the emails get sent at the same time and the content within the emails is the same for everyone receiving it. This is commonly referred to as batch-and-blast. In modern marketing circles, however, this tactic is generally frowned upon because it lacks personalization. But static emails do have their place, which we\u2019ll dig into shortly.<\/p>\r\n<p>Dynamic emails, on the other hand, deviate from the static approach in many ways but they can be broken down into two, primary categories:dynamic deployment and dynamic content.<\/p>\r\n<h4>Dynamic Deployment<\/h4>\r\n<p>Dynamic deployment means that it\u2019s not just a blast, where all emails go out at the same time, at the push of a button. Instead, these emails can be triggered by an action that the customer takes, such as a cart abandonment or the usage of a product feature. When the customer completes an action that warrants a message, the marketing platform automatically sends out an email containing content based on the actions that they took.<\/p>\r\n<p>Another method of dynamic deployment is where the marketer does actually press a button for a batch send but the email isn\u2019t sent out immediately. Instead, the email send is delayed until a specific time in the future which aligns with the most optimal time for each individual customer to receive that email. This might be done for a reason as simple as ensuring that the email is going out at a specific time, in the customer\u2019s time zone. For example, it might be set to go out at 10am on Tuesday morning, in the customer\u2019s time zone.<\/p>\r\n<p>A more sophisticated approach would be to leverage a feature like Iterable\u2019s <a href=\"https:\/\/iterable.com\/blog\/what-is-send-time-optimization\/\" target=\"_blank\" rel=\"noopener\">Send Time Optimization<\/a>, where the platform leverages AI to calculate the best time to send the email based on each individual customer\u2019s interaction history. For example, if the platform sees that a customer usually interacts with messages at 6:00 in the evening, it will send the email at that time.<\/p>\r\n<p>In either of these kinds of deployments, no customer is receiving the emails at the same time, but rather when it\u2019s most appropriate for the customer, making them dynamic email deployments.<\/p>\r\n<h4>Dynamic Content<\/h4>\r\n<p>When most marketers talk about dynamic emails, they\u2019re usually talking about this second category\u2014dynamic content.<\/p>\r\n<p>Dynamic content is a tactic which utilizes customer data to customize specific sections within an email. This data can include demographics, purchase history, browsing behavior, or any relevant customer information. At send time, the email content adjusts automatically for each recipient, personalizing things like greetings, product recommendations, offers, links, calls-to-action, or even entire sections. For example, a dynamic email from a fashion retailer might showcase previously viewed items or other items of a similar style for returning customers, while displaying new arrivals for first-time subscribers.<\/p>\r\n<p>The combination of dynamic deployment and dynamic content can be extraordinarily powerful as it personalizes every aspect of the email experience, for each individual customer, at scale. When you consider how much work\u2014and the size of the team needed to do all of this manually, one send at a time for your entire active customer base\u2014I\u2019m sure you\u2019ll agree that the ability to leverage dynamic emails is not only a game changer for personalized messaging but a massive force multiplier for your organization.<\/p>\r\n<h3>Dynamic Versus Static, Which is Better?<\/h3>\r\n<p>On the surface, a marketer might be tempted to lean towards using dynamic emails for every communication but there are situations where static emails might still be the best choice. So which one should you choose?<\/p>\r\n<p>To arrive at the best answer, we\u2019d want to ask ourselves a few questions.<\/p>\r\n<ul>\r\n\t<li>First, <strong>what is the purpose of the email<\/strong>? Is it truly for marketing?<\/li>\r\n\t<li><strong>Is the goal to drive engagement, retention or revenue, or is it more transactional or support related<\/strong>?<\/li>\r\n\t<li><strong>How urgent is it<\/strong>? Maybe it\u2019s a support related blast that has to go out immediately or maybe it\u2019s a transactional email that simply confirms a customer\u2019s action.<\/li>\r\n\t<li>Last, but definitely not least, <strong>how good is our customer data<\/strong>? Is it current, accurate and complete\u2014or is the quality of the data in question?<\/li>\r\n<\/ul>\r\n<p>That might seem like a lot of questions to ask but they\u2019re all important for determining whether a simple, static email will suffice or if it\u2019s a good opportunity to leverage dynamic emails. So let\u2019s break down these questions to get at the strategy behind them.<\/p>\r\n<h4>How Good is Your Customer Data?<\/h4>\r\n<p>Starting at the bottom, let\u2019s look at what is arguably the most important question here: <strong>how good is your customer data<\/strong>?<\/p>\r\n<p>If your organization is one of the rare few, who\u2019s data governance is top notch, the data is clean, accurate, and made actionable within your martech stack, then you have a lot of flexibility in choosing the types of emails you want to send. If, however, your organization has some data issues in terms of completion, quality and availability, you may need to stick to static emails\u2014at least until you can get your data ducks in a row.<\/p>\r\n<p>The reason being is that dynamic emails rely entirely on <strong>quality customer data<\/strong>. For example, if you want to do a dynamic batch send, you\u2019ll need to have accurate data on customer locale, time zone, etc. readily available in your sending platform. Without that data, it might as well just be a static batch deployment.<\/p>\r\n<p>For dynamic content, the importance of quality data is even more important. You\u2019ll need accurate and recent data for items such as demographics, purchase history, product usage, recent interactions, and more . This is vital because if you send dynamic content emails based on inaccurate data, it can create a disconnect with your customers.<\/p>\r\n<p>Put yourself in the customers\u2019 shoes and think about how you might feel if a brand that you\u2019ve been doing business with for years sends you a marketing email using the wrong name, tells you to buy a product that you\u2019ve recently purchased, or promotes products or services that clearly conflict with your interests. This can create a disconnect and make it feel that the brand doesn't know you at all.<\/p>\r\n<h4>How Urgent is the Message and What\u2019s the Goal?<\/h4>\r\n<p>Going backwards up the list, let\u2019s look at the third and second questions. Assuming you have at least some of the most relevant customer data in an accurate and actionable state within your marketing automation platform, we\u2019ll want to look at the other questions we covered above to decide if the emails should be static or dynamic.<\/p>\r\n<p>Sometimes, simple is best. If your email is transactional or support related, you may want to just stick with the most expedient method and keep it static. For example, if the email is an urgent support related batch send, it probably needs to go out immediately, rather than an optimal time in the future. Also, you may want to keep the content of that email as simple and clean as possible, for a few reasons.<\/p>\r\n<p>Firstly, to get it out the door quickly and ensure the primary message is clearly received and secondly, to avoid running afoul of any potential issues with <a href=\"https:\/\/gdpr-info.eu\/issues\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">anti-spam regulations<\/a> relating to including promotional content within operational or transactional emails. That said, if you\u2019re building out your templates well in advance of any of these urgent deployments, you might still include dynamic content blocks that contain helpful tips and tricks to drive engagement.<\/p>\r\n<p><em><strong>Tip<\/strong>: Consult your deliverability expert prior to adding anything remotely promotional to your transactional or operational emails.<\/em><\/p>\r\n<h4>What\u2019s the Purpose?<\/h4>\r\n<p>Now, let\u2019s go back to the first question, \u201c<strong>What is the purpose of the email?<\/strong>\u201d If marketing is the purpose of the email campaign, and your data is current, accurate and actionable, then you will absolutely want to leverage dynamic emails. Deployments should be as dynamic as they can be in order to improve your chances of customers opening your emails and you\u2019ll want to lean heavily into using dynamic content.<\/p>\r\n<p>You can personalize subject lines, use your customer\u2019s name, and include text and imagery throughout the entire email that directly relate to your customer\u2019s interests, buying history, product usage, browsing history, you name it. As long as you have the data for it, you can (and should) personalize the content based on that data.<\/p>\r\n<p>Why is this so important? Because personalizing marketing messages with dynamic content shows customers that you truly know and care about them, which <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/?sh=4ba2fe982a94\" target=\"_blank\" rel=\"noopener\">significantly increases the likelihood customers buying from you<\/a>.<\/p>\r\n<h3>Elevate Your Email Marketing<\/h3>\r\n<p>In conclusion, while static emails still have their place for urgent transactional or support messages, leveraging dynamic email presents a powerful opportunity to elevate your email marketing strategy. By personalizing both deployment times and content based on customer data, you increase the likelihood of your messages resonating with each individual recipient. Remember, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">71% of consumers expect personalization from brands and 76% get frustrated when they don't see it<\/a>. Dynamic email is an excellent way to ensure your emails are truly personalized.<\/p>\r\n<p><em>To learn more about how Iterable can help you optimize your email campaigns, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a custom demo today<\/a>.<\/em><\/p>","post_title":"Dynamic Email vs. Static Email: Which is Right for Your Campaign?","post_excerpt":"Should your team employ static or dynamic emails? Let's dive into how you might choose between the two and what each entails.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"dynamic-email-vs-static-email-which-is-right-for-your-campaign","to_ping":"","pinged":"","post_modified":"2024-05-15 07:53:38","post_modified_gmt":"2024-05-15 14:53:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=125697","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 15, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051524_Dynamic-Email-vs.-Static-Email_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Light purple background, yellow node with white envelope icon in it. The title of the blog sits to the left of the node.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051524_Dynamic-Email-vs.-Static-Email_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051524_Dynamic-Email-vs.-Static-Email_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051524_Dynamic-Email-vs.-Static-Email_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/dynamic-email-vs-static-email-which-is-right-for-your-campaign\/"},{"ID":125523,"post_author":"97","post_date":"2024-05-14 11:31:52","post_date_gmt":"2024-05-14 18:31:52","post_content":"<p><a href=\"https:\/\/iterable.com\/blog\/what-the-google-and-yahoo-email-policy-update-means-and-why-it-matters\/\" target=\"_blank\" rel=\"noopener\">Yahoo and Google now requiring DMARC<\/a> has led lots of senders to implement the bare minimum \"p=none\" policy without much understanding of the implications of this setting or establishing a plan to progress towards enforcement.<\/p>\r\n<p>However, a \"none\" policy should only be a transitory phase of DMARC implementation, and it's extremely likely that a higher level of enforcement will be required in the future. Let\u2019s review why and how to move from a \u201cnone\u201d to a \u201creject\u201d DMARC policy and get your domain\u2013and users\u2014fully protected.<\/p>\r\n<h3>Quick Recap on DMARC<\/h3>\r\n<p>The <a href=\"https:\/\/iterable.com\/blog\/dmarc-deconstructed\/\" target=\"_blank\" rel=\"noopener\">DMARC<\/a> protocol, created in 2011, enables senders to instruct mailbox providers on what to do with unauthenticated emails using their domain. It\u2019s an \u201cemail validation system designed to detect and help prevent email spoofing and phishing by instructing the recipient\u2019s ISP to look for \u2018Identifier Alignment.\u2019\u201d Daily reports providing insights into the sources of unauthenticated traffic can be sent to an address(es) specified in the DMARC record.<\/p>\r\n<p>Unfortunately, not enough senders implemented DMARC, leaving opportunities for bad actors to continue abusing unprotected domains. Gmail and Yahoo finally had enough of waiting for brands to join that fight: they now require bulk senders to implement DMARC in its most basic form (\u201cnone\u201d policy).<\/p>\r\n<h4>Different DMARC Policies<\/h4>\r\n<p>There are three levels of DMARC policies: none, quarantine, and reject.<\/p>\r\n<ul>\r\n\t<li>\"<strong>None<\/strong>\" is the most basic policy, and the minimum currently required by Gmail and Yahoo. The sender instructs mailbox providers to take no specific action if they see unauthenticated mail coming from their domain.<\/li>\r\n\t<li>A \"<strong>Quarantine<\/strong>\" policy instructs mailbox providers to filter unauthenticated mail to the spam folder.<\/li>\r\n\t<li>\"<strong>Reject<\/strong>\" is the strongest level of enforcement, and instructs mailbox providers to block outright any unauthenticated mail.<\/li>\r\n<\/ul>\r\n<h3>Taking the Right Next Steps<\/h3>\r\n<p>Putting a door frame to your house without adding a door and a lock isn't much use to stop intruders from coming in, right? DMARC works the same way. With a \"none\" policy, you are not preventing emails spoofing your domain from being delivered, just notifying mailbox providers to take no action. Only moving to a \u201cquarantine\u201d and eventually \u201creject\u201d policy will protect your domain from abuse. Let\u2019s explore how to proceed.<\/p>\r\n<h4>Step 1: Monitoring<\/h4>\r\n<p>Start with a \u201cnone\" policy to monitor your email sources, identify legitimate mail streams, and make sure they all pass DMARC.<\/p>\r\n<p><em>TIP: Implement the DMARC policy at the top level, or root domain, so it automatically applies to all subdomains, hence giving you visibility into all mail streams.<\/em><\/p>\r\n<p><em>For example, if I implement a p=none DMARC policy on iterable.com, this policy will automatically apply any subdomain of this domain (eg. mail.iterable.com, marketing.iterable.com). Then, if I specify an address to collect DMARC reports on the DMARC record for iterable.com, I will not only receive these reports for iterable.com, but also all its subdomains. I will therefore gain visibility into all the email streams using the iterable.com domain.<\/em><\/p>\r\n<p>To monitor traffic, you must collect and analyze daily DMARC reports sent by the mailbox providers. These reports are sent to the email address(es) indicated\u2014by adding a \"rua\" tag\u2014in the DMARC record. They share authentication success\/failure and alignment for every attempt to send mail under the domain with the DMARC record, including any and every subdomain, known or not.<\/p>\r\n<p>Note that these reports come in XML format, so most senders use a third-party platform such as CDE <a href=\"https:\/\/www.valimail.com\/partners\/iterable\/\" target=\"_blank\" rel=\"noopener\">Valimail<\/a> that will automatically process them into intelligible graphs and dashboards.<\/p>\r\n\r\n[caption id=\"attachment_125532\" align=\"alignnone\" width=\"1018\"]<img class=\"size-full wp-image-125532\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-14-at-2.25.16-PM.png\" alt=\"Valimail dashboard.\" width=\"1018\" height=\"952\" \/> <em>This dashboard shows the number of emails that mailbox providers have reported on for a domain\u2014how many have passed DMARC and how many have not, and their origin. Source: Valimail.<\/em>[\/caption]\r\n\r\n<p>With a dashboard, senders can review all traffic that shows as not authenticating properly. If some legitimate mail streams are not authenticating properly, identify their source and make sure you correct the issue. While this can be a relatively straightforward process for smaller organizations, it can be a much more complex task for brands with multiple email sources.<\/p>\r\n<p>For example, promotional emails, transactional emails, and sales leads are often sent via different platforms. It can take months for large organizations to map this all out and take necessary measures to correct all authentication errors.<\/p>\r\n<h4>Step 2: Moving to Enforcement<\/h4>\r\n<p>Once you are confident that all your legitimate mail authenticates properly, it's time to change your DMARC record policy setting to \"quarantine.\" Then, go back to step one and monitor for a while to ensure no unauthenticated legitimate mail was inadvertently left out and, as a result, filtered to spam by mailbox providers.<\/p>\r\n<p>Finally, once you\u2019re sure you have all your ducks in a row and that absolutely all your legitimate mail is compliant, it's time to move to \"reject\" to fully protect your domain from spoofing.<\/p>\r\n<p><em>TIP: To minimize any risk of inadvertently impacting legitimate emails, it\u2019s recommended to proceed very progressively towards total enforcement.<\/em><\/p>\r\n<p>Adding a \u201cpct\u201d tag in your DMARC record allows you to only apply the quarantine or reject policy to a certain percentage of the mail. This way, you can start by testing only a small percentage of mail, and progressively move to 100% DMARC enforcement.<\/p>\r\n<h4>Step 3: Moving Forward<\/h4>\r\n<p>Once you are all set at \u201creject,\u201d continue monitoring your DMARC reports to identify any spoofing targeting your domain, safe in the knowledge that this mail will be rejected by most mailbox providers. Also, keep an eagle eye out for any new legitimate email sources failing DMARC authentication. Again, if you're using a product like Valimail you can easily monitor your sending services, see summary reports, and also set up alerts to notify you of any new activity.<\/p>\r\n\r\n[caption id=\"attachment_125539\" align=\"alignnone\" width=\"1040\"]<img class=\"size-full wp-image-125539\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-14-at-2.26.12-PM.png\" alt=\"Screenshot from Valimail platform showing which emails passed DMARC.\" width=\"1040\" height=\"1098\" \/> <em>Emails sent and whether or not they pass or fail DMARC. Source: Valimail.<\/em>[\/caption]\r\n\r\n<p>Lastly, since you\u2019ve just gone through this whole process, it\u2019s a good idea to define a clear process for future changes in your mailing set-up to ensure that any new domain or mail source is set up properly right from the start. Now that you have a view of all your mail streams, for example, you might also want to consolidate them for improved efficiency and clarity.<\/p>\r\n<p>And if you haven\u2019t already, you can now look at implementing <a href=\"https:\/\/iterable.com\/blog\/bimi-enhancing-email-experiences\/\" target=\"_blank\" rel=\"noopener\">BIMI<\/a>\u2014a mechanism by which your brand\u2019s logo will display in the inbox of certain mailbox providers, including Gmail and Yahoo. Important to note: BIMI is only available to senders with a DMARC quarantine or reject policy.<\/p>\r\n<h3>Set Yourself Up for Success<\/h3>\r\n<p>DMARC is a security protocol, and as such it has been traditionally managed by technical teams. The <a href=\"https:\/\/iterable.com\/blog\/what-the-google-and-yahoo-email-policy-update-means-and-why-it-matters\/\" target=\"_blank\" rel=\"noopener\">recent changes at Gmail and Yahoo<\/a> have suddenly made it a hot topic for marketers, too.<\/p>\r\n<p>For now, only a DMARC policy of \u201cnone\u201d is actually required\u2014but because this doesn't prevent abuse, it\u2019s highly likely that the requirement will change to DMARC enforcement (\u201cquarantine\u201d and \u201creject\u201d) at some point in the future.<\/p>\r\n<p>This is why we\u2019re recommending, for senders whose DMARC policy currently stands at \u201cnone\u201d to start planning now their move to \u201cquarantine\u201d and then \u201creject.\u201d Doing this in a careful and thoughtful way will ensure legitimate mail gets delivered. Plus, as we have seen, for some brands with more complex sending, this process can take a long time, so better to get ahead of the curve.<\/p>\r\n<p>Finally, beyond the deliverability impact of staying compliant with Gmail and Yahoo\u2019s requirements, let\u2019s not forget that the end goal is to protect email recipients\u2014you, your family, your friends, your customers\u2014from malicious spam. By protecting your domain(s), you are contributing to making the internet a little bit safer for everyone.<\/p>\r\n<p><em>To learn more about DMARC or your brand\u2019s email deliverability, ask your CSM about Iterable\u2019s Deliverability Services. If you\u2019re not yet an Iterable customer, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"I\u2019ve Got My DMARC at \u201cp=none,\u201d Now What?","post_excerpt":"Let\u2019s review why and how to move from a \u201cnone\u201d to a \u201creject\u201d DMARC policy and get your domain\u2013and users\u2014fully protected.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ive-got-my-dmarc-at-pnone-now-what","to_ping":"","pinged":"","post_modified":"2024-05-14 11:31:52","post_modified_gmt":"2024-05-14 18:31:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=125523","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 14, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051424_DMARC_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Green background, purple node, white envelope in the purple node.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051424_DMARC_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051424_DMARC_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051424_DMARC_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ive-got-my-dmarc-at-pnone-now-what\/"},{"ID":125297,"post_author":"97","post_date":"2024-05-13 09:52:13","post_date_gmt":"2024-05-13 16:52:13","post_content":"<p>Advancement in any career is hard\u2014and marketing is no exception. Many of us find ourselves in marketing without receiving any formal education in it, and then we spend years passionately mastering skills and technology to one day reach the role of \u201cmanager.\u201d<\/p>\r\n<p>But when that day comes, your focus becomes less \u201cdoing\u201d and more enablement and support. The latter can feel like an entirely different role than the one you anticipated.<\/p>\r\n<p>At this year\u2019s Activate Summit, attendees sat down with <a href=\"https:\/\/www.linkedin.com\/in\/jeremiahrunser\/\" target=\"_blank\" rel=\"noopener\">Jeremiah Runser<\/a>, Head of Marketing at <a href=\"https:\/\/www.sandboxx.us\/\" target=\"_blank\" rel=\"noopener\">Sandboxx<\/a>, to learn about why this transition to leadership is difficult for so many first-time marketing managers.<\/p>\r\n<p>Today, we\u2019re summarizing his seven tips on how to rise through the ranks from specialist to marketing leader. That way, even if you weren\u2019t able to attend Jeremiah\u2019s session, you can walk away with practical advice on how to level-up your career, get out of the weeds, and lead marketing teams effectively.<\/p>\r\n<p><em>Missed out on Activate Summit? Sign up for the <a href=\"https:\/\/iterable.com\/activate\/summit\/#virtual-registration\" target=\"_blank\" rel=\"noopener\">Activate Summit Virtual<\/a> to gain access to two days of content you can enjoy from the comfort of your home.<\/em><\/p>\r\n<h3>7 Tips to Transitioning to Marketing Leadership<\/h3>\r\n<ol>\r\n\t<li><strong>Be (really) successful at your core job<\/strong>. If your goal is to be promoted into marketing leadership, your first mission is to excel in your current position. It could go without saying, but it\u2019s essential to prove yourself in the role you\u2019re in before aiming higher. Mastering the responsibilities you have today builds trust and showcases your potential to handle more significant challenges tomorrow and beyond.<\/li>\r\n\t<li><strong>Be a marksman, not a sniper.<\/strong> Military metaphors come naturally to the team at Sandboxx\u2014a brand that makes it easier to navigate military life with tools for recruits to connect with their families. But in this case, when talking about being a marksman, Jeremiah emphasized that while it\u2019s important to specialize in a subset of marketing, pigeonholing yourself can keep you from taking on more strategic roles. Marketers should develop a broad skill set that allows them to adapt and manage a wider team.<\/li>\r\n\t<li><strong>Be a resource for others<\/strong>. Jeremiah caveated this tip as a potential hot take, but based on what he\u2019s seen as he\u2019s grown in his career, if marketers want to get promoted or earn a higher salary, that may require going above and beyond what\u2019s expected of you. Leadership is all about helping others succeed, so he encouraged his audience to show they can lead by serving as the go-to resource for their teams.<\/li>\r\n\t<li><strong>Focus on outcomes over outputs<\/strong>. A common theme at Activate Summit was the importance of prioritizing impact over effort. By focusing on outcomes rather than outputs\u2014as <a href=\"https:\/\/iterable.com\/blog\/tldr-top-5-activate-summit-2024-quotes\/\" target=\"_blank\" rel=\"noopener\">CMO of Grammarly, Lena Waters, put it<\/a>\u2014you can ensure that you\u2019re contributing meaningfully to your organization\u2019s goals. After all, when it comes to rising the ranks, it\u2019s not about how much you do, but the value you provide.<\/li>\r\n\t<li><strong>Internal &gt; external<\/strong>. Jeremiah stressed that \u201csilence isn\u2019t golden\u2014it\u2019s invisible.\u201d Marketers need to be able to sell their ideas internally as effectively as they engage with their target audiences externally. For instance, he shared that it took him three months to persuade Sandboxx\u2019s product and engineering teams to leverage Iterable\u2019s Embedded Messaging in their app. Meetings and internal communication may not be marketers\u2019 favorite aspects of their work, but they\u2019re a critical component of collaborating with others and advocating for your team.<\/li>\r\n\t<li><strong>Learn the business lingo<\/strong>. Marketing metrics can sound like alphabet soup with terms like LTV, CAC, AOV, NDR, and ROI. But to gain credibility and influence, marketers need to familiarize themselves with their definitions and speak the language of business. Learning the lingo will help marketers talk about their work more strategically and connect the dots between their campaigns and their company\u2019s bottom line.<\/li>\r\n\t<li><strong>Marketing is not equivalent to leading marketing<\/strong>. Because marketing managers focus more on enablement than the nuts and bolts of marketing campaigns, leading a marketing team can feel like an entirely different job than being an individual contributor. To decide whether a leadership role is right for you, Jeremiah urged marketers to have candid conversations with their managers about their professional goals. It\u2019s totally valid if you decide you don\u2019t want to manage people, so be honest with yourself before taking on the responsibility.<\/li>\r\n<\/ol>\r\n<h3>Practical Advice for Aspiring Marketing Leaders<\/h3>\r\n<p>If you decide to pursue marketing leadership after meeting with your manager, here are Jeremiah\u2019s words of wisdom.<\/p>\r\n<ul>\r\n\t<li><strong>Be obsessed with learning<\/strong>. As a future marketing leader, the people you hire will look to you for guidance and inspiration, so you should always be passionate about learning\u2014especially with how rapidly technology advances and marketing adapts to those changes.<\/li>\r\n\t<li><strong>Find a mentor<\/strong>. Marketing leaders need mentors as much as they need to provide mentorship to their own teams. Identifying those who are farther along in their careers and can offer their time and insights is incredibly valuable to accelerating your own learning and growth.<\/li>\r\n\t<li><strong>Look for inflection points<\/strong>. Promotions often don\u2019t simply land in people\u2019s laps, so learn to recognize when it\u2019s time to make a move, whether it\u2019s taking on more responsibility at your current company or seeking a new opportunity.<\/li>\r\n<\/ul>\r\n<h3>Empower, Uplift, and Engage<\/h3>\r\n<p>Even if you climb to the top of the corporate ladder, you may never feel like you\u2019ve truly \u201cmade it.\u201d But once you find yourself in a leadership role, your next step is to empower, uplift, and engage your team. Your success is now their success, so encourage autonomy and seek their advice, not just their feedback. That way you can continuously improve and achieve both your career goals and your team\u2019s.<\/p>\r\n<p><em>And if you\u2019re looking to continuously improve, uplevel your skills, and learn the latest in marketing technology, be sure to sign up for the <a href=\"https:\/\/iterable.com\/activate\/summit\/#virtual-registration\" target=\"_blank\" rel=\"noopener\">Activate Virtual Experience<\/a> on May 14-15. We hope to see you there!<\/em><\/p>","post_title":"7 Tips to Rise Through the Ranks From Specialist to Marketing Leader","post_excerpt":"Today, we\u2019re summarizing his seven tips on how to rise through the ranks from specialist to marketing leader.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"7-tips-to-rise-through-the-ranks-from-specialist-to-marketing-leader","to_ping":"","pinged":"","post_modified":"2024-05-13 09:52:13","post_modified_gmt":"2024-05-13 16:52:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=125297","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 13, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051324_Sandboxx-Activate_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Red background, yellow and blue nodes. In the yellow node is a white person icon with a star in the head. The blog title sits to the left.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051324_Sandboxx-Activate_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051324_Sandboxx-Activate_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/051324_Sandboxx-Activate_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/7-tips-to-rise-through-the-ranks-from-specialist-to-marketing-leader\/"},{"ID":125094,"post_author":"97","post_date":"2024-05-08 12:03:46","post_date_gmt":"2024-05-08 19:03:46","post_content":"<h4>What\u2019s in This Post:<\/h4>\r\n<ul>\r\n\t<li><a href=\"#marketingAutonomy\" rel=\"noopener\">The Need for Marketing Autonomy<\/a><br \/>\r\n<ul>\r\n\t<li><a href=\"#speedAgility\" rel=\"noopener\">Speed and Agility<\/a><\/li>\r\n\t<li><a href=\"#improvedEfficiency\" rel=\"noopener\">Improved Efficiency<\/a><\/li>\r\n\t<li><a href=\"#controlFlexibility\" rel=\"noopener\">Better Control and Flexibility<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><a href=\"#iterableEmpowers\" rel=\"noopener\">How Iterable Empowers Marketers<\/a><\/li>\r\n<\/ul>\r\n<p>In the fast-paced world of marketing, agility and efficiency are paramount. Marketers are constantly striving to connect with their target audience effectively while delivering compelling campaigns that drive results. However, there's often one significant roadblock standing in the way of seamless execution: the reliance on engineering teams to accomplish tasks.<\/p>\r\n<p>Traditionally, marketers have had to depend on engineering teams for various tasks, such as building emails, pulling data, implementing tracking codes, creating landing pages, or integrating new tools and platforms. While collaboration between marketing and engineering teams is still important, the reality is that a dependency on engineering teams for smaller tasks can hinder marketing efficiency and autonomy.<\/p>\r\n<p>Few things are more frustrating than having to wait for a ticket to be completed or your task to be prioritized. As marketers ourselves, we get it. We fully understand the importance of empowering marketers to take control of their campaigns and achieve their goals without relying on unnecessary delays or barriers. Let\u2019s explore more reasons why marketers shouldn't have to rely on engineering teams to accomplish goals and how fostering marketing autonomy can lead to greater efficiency and success.<\/p>\r\n<h3 id=\"marketingAutonomy\">The Need for Marketing Autonomy<\/h3>\r\n<p>Marketers are no strangers to tight deadlines and rapidly changing market dynamics. In such a fast-paced environment, waiting for engineering resources to implement necessary changes can slow down campaign execution and hinder the ability to capitalize on timely opportunities. Here's why marketing autonomy is essential:<\/p>\r\n<h4 id=\"speedAgility\">1. Speed and Agility<\/h4>\r\n<p>In the competitive landscape of modern marketing, speed is everything. Waiting for engineering support to make simple changes can result in missed opportunities and delayed campaigns. By empowering marketers to make these changes themselves, organizations can increase their agility and respond quickly to market changes and customer demands.<\/p>\r\n<p>SG McDuff, CRM Marketing Manager at <a href=\"https:\/\/iterable.com\/customers\/todaytix\/\" target=\"_blank\" rel=\"noopener\">TodayTix Group<\/a>, said, \u201cI would highly recommend switching to Iterable. I\u2019ve had a fantastic experience. It\u2019s so user friendly in a way that we\u2019re able to utilize all of this highly complex data to do personalization and we don\u2019t have to spend hours with our engineering team figuring out a way to implement it.\u201d<\/p>\r\n<h4 id=\"improvedEfficiency\">2. Improved Efficiency<\/h4>\r\n<p>Relying on engineering teams for every marketing task can lead to bottlenecks and inefficiencies. Marketers often have to wait for their engineering tickets to be added to a sprint, which can slow down campaign execution and impact time-to-market. By giving marketers the autonomy to execute tasks independently, organizations can streamline their processes and improve overall efficiency.<\/p>\r\n<p>Betina Ng, Manager of Player Lifecycle Engagement at <a href=\"https:\/\/iterable.com\/customers\/kabam-games\/\" target=\"_blank\" rel=\"noopener\">Kabam Games<\/a>, for example, leverages <a href=\"https:\/\/iterable.com\/blog\/a-deep-dive-into-iterables-catalog\/\" target=\"_blank\" rel=\"noopener\">Catalog<\/a> to create no-code recommendations and dynamic content allowing one template to serve thousands of unique customers. She shared, \u201cWe are now able to leverage Catalog and can eliminate the need to build multiple versions of one template. This has been a huge time saver for us.\u201d<\/p>\r\n<h4 id=\"controlFlexibility\">3. Better Control and Flexibility<\/h4>\r\n<p>With full autonomy, marketing teams don\u2019t have to be afraid to create complex campaigns. There\u2019s no deciding between speed and quality. Marketers understand their campaigns and audience better than anyone else, so giving them the tools and autonomy to make changes on the fly, organizations can ensure that campaigns are executed according to plan and can be adjusted quickly based on real-time data and insights. This level of control and flexibility is essential for staying ahead in today's competitive landscape.<\/p>\r\n<p>Take jewelry subscription brand <a href=\"https:\/\/iterable.com\/customers\/rocksbox\/\" target=\"_blank\" rel=\"noopener\">Rocksbox<\/a>, for example. They\u2019ve taken advantage of Iterable\u2019s tremendous flexibility to create sophisticated journeys and to optimize all aspects of their campaigns\u2014without needing the engineering team. According to marketing manager, Maeve Ricaurte, \u201cIterable has made it extremely easy for us to execute and optimize sophisticated engagement campaigns with minimal engineering engagement.\u201d<\/p>\r\n<h3 id=\"iterableEmpowers\">How Iterable Empowers Marketers<\/h3>\r\n<p>Like we said before, we fully understand the importance of marketing autonomy and efficiency. But, instead of waiting for something better to come along, we took matters into our own hands. That's why we've developed a powerful platform that empowers marketers to execute campaigns independently and drive better results. With Iterable, marketers can:<\/p>\r\n<ul>\r\n\t<li><strong>Improve Access to Data<\/strong>: Getting access to data that\u2019s historically locked away in cloud data platforms has required marketers to file tickets, wait for engineers to build custom integrations, or simply give up and abandon campaign ideas altogether. <a href=\"https:\/\/iterable.com\/blog\/iterables-ingest-toolkit\/\" target=\"_blank\" rel=\"noopener\">Smart Ingest<\/a>, the Iterable-native feature co-developed with Hightouch, solves this by directly connecting Iterable to any major cloud data platform.<\/li>\r\n\t<li><strong>Create Dynamic Campaigns<\/strong>: Iterable\u2019s intuitive drag-and-drop interface allows marketers to create sophisticated campaigns without any coding knowledge.<\/li>\r\n\t<li><strong>Implement Tracking Codes<\/strong>: Marketers can easily add tracking codes to their campaigns, track user engagement, and gather valuable insights without relying on engineering support.<\/li>\r\n\t<li><strong>Integrate Third-Party Tools<\/strong>: With seamless integrations with leading third-party tools and platforms, marketers can expand the functionality of their campaigns and reach their target audience across multiple channels.<\/li>\r\n\t<li><strong>Access Real-Time Insights<\/strong>: Our robust analytics dashboard provides marketers with real-time insights into campaign performance, allowing them to make data-driven decisions and optimize campaigns on the fly.<\/li>\r\n<\/ul>\r\n<h3>Putting Marketers in the Driver's Seat<\/h3>\r\n<p>In today's fast-paced world of marketing, efficiency is key. By empowering marketers with the tools they need to execute campaigns independently, organizations can streamline their processes, increase agility, and drive better results. At Iterable, we're committed to giving marketers autonomy and helping them succeed in an increasingly competitive landscape.<\/p>\r\n<p><i><span style=\"font-weight: 400;\">To learn more about Iterable\u2019s capabilities and how it can empower marketers on your team, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/span><\/i><\/p>","post_title":"Why Marketing Autonomy is Essential for Efficiency","post_excerpt":"Explore why marketers shouldn't have to rely on engineers and how fostering marketing autonomy can lead to greater efficiency and success.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"why-marketing-autonomy-is-essential-for-efficiency","to_ping":"","pinged":"","post_modified":"2024-05-08 12:03:46","post_modified_gmt":"2024-05-08 19:03:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=125094","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 08, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/043024_Why-Marketers-Cant-Rely-on-Engineers_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Orange background, purple circle in the middle with a white gear icon and a person icon in the center of the gear\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/043024_Why-Marketers-Cant-Rely-on-Engineers_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/043024_Why-Marketers-Cant-Rely-on-Engineers_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/043024_Why-Marketers-Cant-Rely-on-Engineers_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/why-marketing-autonomy-is-essential-for-efficiency\/"},{"ID":124690,"post_author":"97","post_date":"2024-05-07 11:55:44","post_date_gmt":"2024-05-07 18:55:44","post_content":"<p>Marketers from a range of brands, industries, and roles flocked to San Jose, California, last week to join Iterable at Activate Summit. Instead of giving a long-winded recap of all the sessions, we wanted to give a quick list of the <strong>top five quotes<\/strong> from a variety of sessions.<\/p>\r\n<p><em>If you do still want to get the full scoop, in addition to some brand new virtual-only sessions, <a href=\"https:\/\/iterable.com\/activate\/summit\/#virtual-registration\" target=\"_blank\" rel=\"noopener\">register to join us on May 14th and 15th for Activate Virtual<\/a>.<\/em><\/p>\r\n<h3>1. \u201cBrand is What You Mean to People Outside of Your Functional Benefit\u201d<\/h3>\r\n<p>In a fireside chat keynote with Iterable\u2019s COO, Jeff Samuels, Liquid Death CEO, Mike Cessario, took to the stage on day three of Activate to share his perspective on what makes a good brand and give some background on how Liquid Death\u2014the healthy beverage brand\u2014came to be.<\/p>\r\n\r\n[caption id=\"attachment_124691\" align=\"alignnone\" width=\"2500\"]<img class=\"size-full wp-image-124691\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/2024-05-02_Iterable_Activate_AM-HL_0042.jpg\" alt=\"Photo of Mike Cessario on stage during his presentation. Mike and Jeff sit in chairs on stage, angled towards each other.\" width=\"2500\" height=\"1667\" \/> <em>Liquid Death CEO, Mike Cessario, and Iterable COO, Jeff Samuels, take the keynote stage during the Activate keynote day 3.<\/em>[\/caption]\r\n\r\n<p>In particular, Mike\u2019s quote \u201c<em>Brand is what you mean to people outside of your functional benefit<\/em>,\u201d really stood out. For context, he was talking about how brands define themselves. He said, \u201c<em>I think people have this big misconception that differentiation means functional benefit or difference. But, the reality is, nobody can own a functional benefit or ingredient. \u2018What makes your thing different?\u2019 \u2018Oh, well, we have more electrolytes.\u2019 Ok well, as soon as you\u2019re big enough, another company with more money can add more electrolytes, charge less, and you lose.<\/em>\u201d<\/p>\r\n<p>He goes on to explain how the fashion industry really understands this concept. He compares the functional differences between a Louis Vuitton handbag and a Target handbag\u2014there aren\u2019t any\u2014before tying it back to emotion.<\/p>\r\n<p>At the end of the day, the brands that stick are those that tap into what the customer feels.<\/p>\r\n<h3>2. \u201cIt\u2019s Really Important We Think About Outcomes Rather Than Outputs\u201d<\/h3>\r\n<p>On day two of Activate, Iterable\u2019s CMO, Adri Gil Miner kicked things off by hosting a panel featuring Lena Waters, CMO of Grammarly, Angelique Jurgill, SVP of Audience Development at Dotdash Meredith, and Hannah Pscheid, CMO of Barre3. During this panel, Adri prompted, \u201cWhat is your marketing pet peeve?\u201d And asked the panel if anyone wanted to share first. Lena stepped up saying, \u201cI\u2019ve got a good one.\u201d And boy, did she.<\/p>\r\n\r\n[caption id=\"attachment_124697\" align=\"alignnone\" width=\"2500\"]<img class=\"size-full wp-image-124697\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/2024-05-01_Iterable_Activate_AM-HL_0046.jpg\" alt=\"A photo of Lena Waters sitting next to Hannah Pscheid on a couch during the Activate keynote.\" width=\"2500\" height=\"1667\" \/> <em>Grammarly CMO, Lena Waters (left), and Barre3 CMO, Hannah Pscheid (right), during the Activate keynote day 2.<\/em>[\/caption]\r\n\r\n<p>\u201c<em>My pet peeve is marketers who don\u2019t know how to say no<\/em>,\u201d Lena started, garnering audible \u201coohs\u201d from the audience. \u201c<em>We have this great portfolio of technology, of data, of tools, where we\u2019ve got more things at our disposal than ever. I think we feel this crisis of confidence where we feel like we have to do one of everything. It\u2019s really important that we think about outcomes rather than outputs<\/em>.<\/p>\r\n<p>\u201c<em>You don\u2019t necessarily have to participate in every channel, in every program, in every medium, and take every suggestion from everyone who thinks that they\u2019re a marketer. This doesn\u2019t happen to other departments.<\/em>\u201d<\/p>\r\n<p>We couldn\u2019t agree more.<\/p>\r\n<h3>3. \u201cWe Were Data Rich, Access Poor\u201d<\/h3>\r\n<p>Kashish Gupta, Co-Founder and Co-CEO of <a href=\"https:\/\/iterable.com\/blog\/2024-iterable-expie-awards-winners\/\" target=\"_blank\" rel=\"noopener\">Iterable Technology Partner of the Year<\/a>, Hightouch, and Aoife O\u2019Driscoll, AVP of Lifecycle Marketing at Whoop, presented on data activation\u2014how using the data they already had access to helped customers unlock their fitness potential.<\/p>\r\n<p>Aoife talked about the challenges Whoop was facing with accessing their data. Not only did it take a long time for teams to pull lists to inform campaigns, but their data was in disparate systems, making it difficult to get a holistic customer view. She said, \u201c<em>We were data rich, access poor. As Kashish says, we were in like a data jail\u2014and we really were.<\/em>\u201d<\/p>\r\n<p>She continues on explaining how the data analytics team worked closely with the lifecycle marketing team to find the right tools to help Whoop activate their data and achieve their goals. Her presentation spoke to the opportunities two teams\u2014like Iterable and Hightouch\u2014can create for brands when layering their technological capabilities.<\/p>\r\n<h3>4. \u201cListen to the Market\u201d<\/h3>\r\n<p>Three members of the IPSY team\u2014Polina Akabas, Director of Lifecycle Marketing, Jessica Cox, Director of Lifecycle Marketing, and Carina Pedersen, Senior Lifecycle Marketing Manager\u2014joined forces to present on the value of adding SMS as a marketing channel.<\/p>\r\n<p>Polina shared the takeaways from the presentation. She said, \u201c<em>Listen to the market. Listen to your customers. Meet them where they want to be met next.<\/em>\u201d<\/p>\r\n<p>Sure, we\u2019ve heard this before, the old \u201cmeet them where they are,\u201d but in the context of SMS it\u2019s especially important to consider. Not every customer will want to receive SMS messages. Maybe it doesn\u2019t even make sense for your brand. Don\u2019t add channels for the sake of adding channels. Listen to what is being asked of you.<\/p>\r\n<h3>5. \u201cLand and Maintain\u201d<\/h3>\r\n<p>Dillon Nuanes, Director of Retention and Lifecycle at ClickUp, spoke to the importance of preparing your brand\u2019s lifecycle team for the future. In particular he took the classic challenge of \u201cland and expand\u201d and gave it a new twist, presenting opportunities for lifecycle teams to focus more on retention and less on acquisition.<\/p>\r\n<p>He said, \u201c<em>As companies grow in ARR, what used to happen was all you needed to do was focus on landing that customer and then you could expand them, right? Cross-sells, upsells, all that stuff. What\u2019s happened now is that the opportunity to expand has almost disappeared\u2014especially as companies grow in revenue. So what you\u2019re lucky to do nowadays is just to maintain that customer, to have the opportunity way further down the line to gain more incremental revenue from them<\/em>.\u201d<\/p>\r\n<p>Dillon\u2019s point rings true for most marketers and stresses the importance of a <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/general\/what-is-a-nurture-campaign\/\" target=\"_blank\" rel=\"noopener\">good nurture program<\/a> that keeps customers engaged until just the right moment to convert.<\/p>\r\n<h3>There\u2019s Still More to Come<\/h3>\r\n<p>These are just some of the quotes that stood out during Activate Summit in San Jose. Every session had a ton of useful takeaways so be sure to catch the replays and on demand, along with net-new content during Activate Virtual.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/activate\/summit\/#virtual-registration\" target=\"_blank\" rel=\"noopener\">Register for Activate Virtual<\/a> to get access to full-length Activate Summit sessions plus brand new, never-before-seen sessions\u2014May 14th and 15th.<\/em><\/p>","post_title":"TL;DR: Top 5 Activate Summit 2024 Quotes","post_excerpt":"Instead of a long-winded recap of all the Activate Summit sessions, here's a quick list of the top five quotes from a variety of sessions.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"tldr-top-5-activate-summit-2024-quotes","to_ping":"","pinged":"","post_modified":"2024-05-07 12:16:26","post_modified_gmt":"2024-05-07 19:16:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=124690","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 07, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/050624_Activate-Takeaways_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Blue background, circle nodes with a circle-cropped photo of the breakdancers between the two nodes. The blog title is on the lefthand side of the image.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/050624_Activate-Takeaways_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/050624_Activate-Takeaways_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/05\/050624_Activate-Takeaways_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/tldr-top-5-activate-summit-2024-quotes\/"},{"ID":123664,"post_author":"97","post_date":"2024-05-01 09:58:36","post_date_gmt":"2024-05-01 16:58:36","post_content":"<p>Marketers are always finding ways to spread awareness, drive new leads, and reach customers in new, innovative ways. When we announced the <a href=\"https:\/\/iterable.com\/blog\/announcing-the-2024-iterable-expies-finalists\/\" target=\"_blank\" rel=\"noopener\">finalists<\/a> of the Expie Awards, we likened marketers to the fuel behind the fire, giving the broader organization the energy they need to excel and meet their goals.<\/p>\r\n<p>At Activate Summit today, we revealed the winners of the 2024 Expie Awards and, without a doubt, these winners are the heroes behind the scenes. They think differently, bring new ideas to the forefront, and iterate on those ideas until they deliver results.<\/p>\r\n<p>Here are the 2024 Iterable Expie Award Winners.<\/p>\r\n<h3>Expie Award Winners by Category<\/h3>\r\n<h4>Next-Gen Innovators<\/h4>\r\n<p>As a reminder, this year we also introduced our <strong>Next-Gen Innovators Award<\/strong>, which is given to multiple marketers who are embracing change, pushing boundaries, and turning ideas into impactful realities. Here are the Next-Gen Innovators, in no particular order.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-124305\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Next-Gen-Blog-Photo.png\" alt=\"The Expies Next-Gen Innovator Award Winners\" width=\"1025\" height=\"537\" \/><\/p>\r\n<p><strong>Louis Jahn, CRM Lifecycle Manager at <a href=\"https:\/\/www.epidemicsound.com\/\" target=\"_blank\" rel=\"noopener\">Epidemic Sound<\/a><\/strong><\/p>\r\n<p>Louis thrives on exploration and adaptation, continuously learning and innovating to connect deeply with his audience. His commitment to data-driven insights and collaborative problem solving across teams sets him apart. By tailoring messaging based on user feedback, he achieved a remarkable 150% increase in engagement.<\/p>\r\n<p>Through creativity, resilience, and a relentless pursuit of exceptional experiences, Louis and the Epidemic Sound team are pushing the boundaries of marketing to make a lasting impact in their industry.<\/p>\r\n<p><strong>Meagan Hardcastle, Email &amp; Lifecycle Marketing Manager at <a href=\"http:\/\/Osmosis.org\" target=\"_blank\" rel=\"noopener\">Osmosis.org from Elsevier<\/a><\/strong><\/p>\r\n<p>Meagan consistently demonstrates a passion for big-picture thinking and a relentless pursuit of growth opportunities in her work at Osmosis from Elsevier. Her spearheading a collaborative effort to overhaul email communications resulted in a remarkable 54% increase in total clicks and unparalleled improvements in engagement metrics. This initiative not only elevated the brand's digital presence but also set a new standard for customer interaction.<\/p>\r\n<p>Her enthusiasm for exploring new ideas and pushing boundaries has not only inspired her colleagues but has also fueled a culture of innovation within her team.<\/p>\r\n<p><strong>Clinton Wilmott, Senior Email Marketing Manager at <a href=\"https:\/\/www.namecheap.com\/\" target=\"_blank\" rel=\"noopener\">Namecheap<\/a><\/strong><\/p>\r\n<p>Overcoming numerous challenges as an experienced Email Marketer at Namecheap, Clinton has launched transformative initiatives, from educating stakeholders on marketing automation to implementing a consistent marketing calendar with a regular send frequency. His groundbreaking engagement strategy has yielded over 50% year-over-year growth, showcasing his visionary approach and dedication to driving results.<\/p>\r\n<p>By orchestrating companywide brand campaigns with meticulously planned email sequences, Clinton has not only increased revenue and engagement but also elevated customer satisfaction. With a focus on personalization using Iterable's tools, Clinton continues to push boundaries and shape the future of email marketing.<\/p>\r\n<p><strong>Rita Bastos, CRM Specialist at <a href=\"https:\/\/wolt.com\/\" target=\"_blank\" rel=\"noopener\">Wolt<\/a><\/strong><\/p>\r\n<p>Rita's efforts to implement a content catalog logic for Wolt\u2019s global reactivation campaigns have revolutionized and streamlined their campaign set-up process. Through innovative thinking, she designed, tested, and implemented Iterable's content catalog setup, condensing the multitude of templates from over 400 to just 16. Rita's achievements not only save time and resources but also ensure consistency, accuracy, and scalability across all campaigns. Her innovative approach has maximized efficiency and productivity and set a new standard for excellence at Wolt.<\/p>\r\n<p><strong>Priscilla Liu, Sr. Lifecycle Marketing Manager at <a href=\"https:\/\/www.samsara.com\/\" target=\"_blank\" rel=\"noopener\">Samsara<\/a><\/strong><\/p>\r\n<p>Priscilla\u2019s self-initiated project to build out data feeds infrastructure at Samsara has significantly enhanced team efficiency and expanded the possibilities of utilizing Iterable. Serving as a centralized tool for content management within campaigns, the data feeds democratize personalization and localization, providing more control over messaging and reducing errors. Priscilla has enabled the team to build campaigns faster, increased operational efficiency, and introduced more dynamic personalization possibilities, positioning her as a forward-thinking Next-Gen Innovator.<\/p>\r\n<h4>Most Inspiring Switch to Iterable: Dotdash Meredith<\/h4>\r\n<p><strong>Finalists: Guild, Peet\u2019s Coffee<\/strong><\/p>\r\n<p><a href=\"https:\/\/www.dotdashmeredith.com\/\" target=\"_blank\" rel=\"noopener\">Dotdash Meredith<\/a> is America's largest digital and print publisher, with 40+ iconic brands including PEOPLE, Better Homes &amp; Gardens, Allrecipes, and Investopedia. Dotdash Meredith hit the ground running when they switched to Iterable. Faced with the immense scale of their migration and a tight timeline, Dotdash Meredith partnered closely with the Iterable team to ensure <a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2023\/tackling-a-large-scale-migration-to-iterable\/\" target=\"_blank\" rel=\"noopener\">a smooth migration<\/a>. Through their collaborative efforts, the migration was a success, giving Dotdash Meredith the ability to deliver immediate value not only to readers but across the entire business.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-124311\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Switch-Blog-Photo.png\" alt=\"Expie Award for Most Inspiring Switch to Iterable: Dotdash Meredith\" width=\"1025\" height=\"537\" \/><\/p>\r\n<p><em>\u201cAfter our transition to Iterable, we've gained many efficiencies. The biggest being the speed at which we can set up and deploy campaigns. With Iterable we are able to deploy more monthly campaigns with one fewer production resource.\u201d<\/em><\/p>\r\n<h4>Most Individualized Customer Experience: PGA of America<\/h4>\r\n<p><strong>Finalists: Rover, Fender<\/strong><\/p>\r\n<p>The <a href=\"https:\/\/www.pga.com\/\" target=\"_blank\" rel=\"noopener\">PGA of America (PGA)<\/a> is one of the world\u2019s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA is celebrated for their strategic, comprehensive and innovative approach to leveraging Iterable for data-driven, personalized customer experiences. The team has overcome challenges and achieved remarkable success in individualizing customer experiences, significantly enhancing engagement and business outcomes, and ultimately driving greater interest in the game of golf.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-124317\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Individualized-Blog-Photo.png\" alt=\"Expie Award for Most Personalized CX: PGA\" width=\"1025\" height=\"537\" \/><\/p>\r\n<p>\u201c<em>Utilizing Iterable\u2019s robust engagement tools, we\u2019ve crafted campaigns that not only deepen involvement but also highlight career opportunities within the golf industry<\/em>,\u201d said Fahad Zahid, Senior Director, Brand and Digital Marketing at the PGA. \u201c<em>Our initiatives focus on using custom, targeted content in support of diversity, inclusivity, and philanthropy, showcasing the sport\u2019s commitment to creating a positive impact beyond the green. We also leverage Iterable\u2019s segmentation tools to attract spectators and volunteers to Championships, fostering a rich, inclusive golf culture that celebrates every individual\u2019s journey and contribution<\/em>.\u201d<\/p>\r\n<h4>Best AI-Powered Customer Experience: Wolt<\/h4>\r\n<p><strong>Finalists: Redbubble, Redfin<\/strong><\/p>\r\n<p><a href=\"https:\/\/wolt.com\/\" target=\"_blank\" rel=\"noopener\">Wolt<\/a> is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. On Wolt\u2019s app, customers can easily discover and order their favorite meals, fresh groceries and local goods delivered to their doorstep. The Wolt team is being celebrated for their innovative work and the outstanding results their team has achieved by leveraging Iterable's Predictive Goals. Wolt's use of this AI-powered technology has not only unlocked rapid results but also provided the team with valuable insights and data points that were previously unknown. The team rapidly incorporated these learnings into their future automation strategies and plans. This recognition highlights Wolt's creativity and innovation in using Iterable's AI to intelligently engage with their audience and revolutionize their customer communication approach.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-124323\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_AI-Blog-Photo.png\" alt=\"Best AI-Powered CX: Wolt\" width=\"1025\" height=\"537\" \/><\/p>\r\n<p>\"<em>Iterable has enhanced our customer communication strategies, enabling us to interact more intelligently with our audience<\/em>,\u201d shared Selen Kucukarslan, Senior CRM &amp; Marketing Automation Manager at Wolt. \u201c<em>Previously, we required data scientists to build audiences based on a smart data model. Through Iterable\u2019s predictive audiences, we discovered a scalable method to craft intelligent audience segments. This enabled us to target users more effectively, focusing solely on those likely to achieve specific goals that are key for our business<\/em>.\u201d<\/p>\r\n<h4>Best Use of Cross-Channel Marketing: IPSY<\/h4>\r\n<p><strong>Finalists: Booksy, Care.com<\/strong><\/p>\r\n<p><a href=\"https:\/\/www.ipsy.com\/\" target=\"_blank\" rel=\"noopener\">IPSY<\/a> is the beauty industry\u2019s most powerful marketing platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the world\u2019s largest beauty membership. IPSY connects with its customers during their most exciting member moments, delivering joyful experiences through a comprehensive cross-channel strategy encompassing email, SMS, and push messages.<\/p>\r\n<p>Leveraging Iterable's platform, IPSY\u2019s Lifecycle Marketing team orchestrates real-time, automated lifecycle communication, tailoring each interaction to meet their customers' unique needs and preferences while driving business impact. IPSY was founded to inspire everyone to express their unique beauty, and they are celebrated for their success in building strong and meaningful customer relationships and infusing their mission across all customer touchpoints.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-124329\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Cross-Channel-Blog-Photo.png\" alt=\"Best Use of Cross-Channel Marketing: IPSY\" width=\"1025\" height=\"537\" \/><\/p>\r\n<p><em>\u201cIterable enables us to connect with members during their most exciting moments via comprehensive cross-channel strategies that encompasses email, sms, and push messages. Leveraging Iterable\u2019s platform, our Lifecycle Marketing team is able to orchestrate real-time automated lifecycle communication, tailoring each interaction to fulfill the distinct needs and preferences of our customers while driving impact for our business.\u201d<\/em><\/p>\r\n<h4>Agency Partner of the Year: Bounteous x Accolite<\/h4>\r\n<p><a href=\"https:\/\/www.bounteous.com\/\" target=\"_blank\" rel=\"noopener\">Bounteous x Accolite<\/a> is a premier digital agency offering end-to-end solutions in Strategy &amp; Insights, Experience Design, Solution Engineering, and Growth Marketing. They accelerate clients' time to market and enable rapid adaptation to changing business landscapes.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-124341\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Agency-PoY-Blog-Photo.png\" alt=\"Agency Partner of the Year: Bounteous x Accolite\" width=\"1025\" height=\"537\" \/><\/p>\r\n<p><em>\u201cEnabling our clients to be able to deliver the best personalized experiences for their customers is paramount to their growth,\u201d said Fred Fred Faulkner, VP of Strategic Marketing at Bounteous. \u201cPartnering with Iterable and their solutions has given our clients that opportunity. We're excited to see our clients find success with Iterable and the additional services Bounteous x Accolite offers them.\u201d<\/em><\/p>\r\n<h4>Technology Partner of the Year: Hightouch<\/h4>\r\n<p><a href=\"https:\/\/hightouch.com\/\" target=\"_blank\" rel=\"noopener\">Hightouch<\/a> is the leading Composable Customer Data Platform (CDP) that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, The NBA, Warner Music Group, Calendly, Spotify, and GameStop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-124347\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Tech-PoY-Blog-Photo-1.png\" alt=\"Tech Partner of the Year: Hightouch\" width=\"1025\" height=\"537\" \/><\/p>\r\n<p>\u201c<em>Iterable and Hightouch share a vision of democratizing data so that marketers can deliver stronger personalized experiences<\/em>,\u201d said Kashish Gupta, co-founder and co-CEO of Hightouch. \u201c<em>We\u2019re thrilled to partner more closely with Iterable to deliver our technology to marketing teams around the world<\/em>.\u201d<\/p>\r\n<h3>2024 Expies are a Wrap<\/h3>\r\n<p>Congratulations to our winners and our <a href=\"https:\/\/iterable.com\/blog\/announcing-the-2022-iterable-expie-awards-finalists\/\" target=\"_blank\" rel=\"noopener\">finalists<\/a>. If you think your team has what it takes to win an Expie in 2025, keep your eyes peeled for the chance to nominate your peers next year.<\/p>\r\n<p><em>And, if you have your eye on the \u201cMost Inspiring Switch to Iterable\u201d prize, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Here Are the Winners of the 2024 Iterable Expie Awards","post_excerpt":"At Activate Summit we revealed the winners of the 2024 Expie Awards and, without a doubt, these winners are the heroes behind the scenes. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"2024-iterable-expie-awards-winners","to_ping":"","pinged":"","post_modified":"2024-05-30 10:12:42","post_modified_gmt":"2024-05-30 17:12:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=123664","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 01, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Winners-Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Winners-Blog-Header.png 769w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Winners-Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Winners-Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/2024-iterable-expie-awards-winners\/"},{"ID":124372,"post_author":"97","post_date":"2024-05-01 09:51:46","post_date_gmt":"2024-05-01 16:51:46","post_content":"<p>Spring is a time of renewed energy, bright sunshine, cleaning, and connecting with others. It\u2019s a time when we look to the rest of the year with hope and excitement.<\/p>\r\n<p>At our flagship event, Activate, we were overwhelmed with excitement as we announced the latest innovations coming to the Iterable platform. And, not to brag, the future is bright for marketers using Iterable.<\/p>\r\n<h3>The Cutting-Edge is Upon Us<\/h3>\r\n<p>The world of marketing and communication at large is simultaneously shrinking and advancing at lightning speed. AI-powered tools are empowering marketers to do more with less, revolutionizing the marketing landscape and how we operate. However, with the rapid advancement comes a desire to better measure, understand, and act on the impact of these AI solutions.<\/p>\r\n<p>At the same time, digital communication tools are making it increasingly easy to have a global reach\u2014and brands are trying to follow suit. Marketers have to keep pace with consumers and reach them on the channels they not only prefer but are actually using.<\/p>\r\n<p>Add onto all of this, the age-old goal for marketers: personalization. With 32% of brands <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html\" target=\"_blank\" rel=\"noopener\">willing to walk away<\/a> from a brand due to a single bad experience, it\u2019s imperative brands emphasize personalization even with increasing amounts of data being collected.<\/p>\r\n<p>With these priorities in mind, we\u2019re excited to announce four KEY features that will propel marketers forward to be the premier cutting-edge strategists in their fields. Let\u2019s get into it.<\/p>\r\n<h3>Iterable\u2019s Spring Product Announcements<\/h3>\r\n<h4>Iterable Journey Assist<\/h4>\r\n<p>According to <a href=\"https:\/\/adage.com\/white-paper\/less-do-more-think-how-succeed-ai-powered-marketing-era\" target=\"_blank\" rel=\"noopener\">research we conducted with Wakefield Research<\/a>, almost half of marketers (47%) state that the ability to work more efficiently draws them to use AI in their jobs. Marketers want tools that help them save time and focus more on creating memorable experiences for their customers.<\/p>\r\n<p>Iterable\u2019s Journey Assist will do just that. With Journey Assist, marketers will now have access to the market\u2019s first prompt-based, AI-powered tool. Whether creating brand new journeys or updating existing ones, marketers can jumpstart and simplify the journey creation process.<\/p>\r\n<h4>Iterable Adds Native WhatsApp<\/h4>\r\n<p>It\u2019s easier than ever to communicate with friends and loved ones across the globe, and WhatsApp is a huge reason for that. With <a href=\"https:\/\/www.statista.com\/topics\/2018\/whatsapp\/#topicOverview\" target=\"_blank\" rel=\"noopener\">2 billion monthly active users<\/a>, there\u2019s no denying WhatsApp's pervasiveness and impact on how we stay connected.<\/p>\r\n<p>By adding WhatsApp to our native channel feature set\u2014alongside SMS, Email, Embedded, and Push\u2014users will be able to build dynamic, personalized messages with images, video, and interactive snippets for richer two-way communications. For brands with a global footprint, the ability to create WhatsApp templates without having to leave the Iterable platform makes connecting with your global audience easier than ever before.<\/p>\r\n<h4>Smart Segmentation<\/h4>\r\n<p>Everything moves quickly these days\u2014even consumer preferences\u2014so marketers must remain agile. However, <a href=\"https:\/\/www.emarketer.com\/content\/b2b-marketing-trends-watch-2024?_gl=1*jex6sv*_ga*MTI4NDMyNjE2Ny4xNjkyNzYyOTEw*_ga_XXYLHB9SXG*MTcwNDI2MTQ2OS4xOS4xLjE3MDQyNjMxOTUuNjAuMC4w*_gcl_au*OTA5NTUyOTM1LjE3MDQyNjE0NjguMzEyNDg0ODU0LjE3MDQyNjMxOTUuMTcwNDI2MzE5NA..\">58% of marketers<\/a> cite complex data systems as a big impediment to owning their data strategy.<\/p>\r\n<p>In an effort to remove these obstacles, we\u2019re happy to introduce Smart Segmentation, the best way for marketers to get real-time contextual insights for dynamic and precise segmentation. Smart Segmentation makes it easier to combine behavioral, demographic, and rich user data with AI-powered user attributes for more accurate segmentation capabilities. It also introduces intelligent guardrails to <a href=\"https:\/\/iterable.com\/blog\/3-common-pitfalls-of-segmentation\/\" target=\"_blank\" rel=\"noopener\">avoid common segmentation pitfalls<\/a> and stay on track.<\/p>\r\n<p>And, while segmentation can be a technical challenge, Smart Segmentation is built on top of the most flexible data engine so marketers of all technical abilities can build instant segments by activating data on Iterable.<\/p>\r\n<h4>Iterable Brand Affinity Reporting<\/h4>\r\n<p>Not to state the obvious, but connecting with your audience can be difficult if you don\u2019t understand them. That\u2019s where Iterable Brand Affinity comes in, an AI tool that automatically determines a customer\u2019s engagement and affinity labels based on brand engagement.<\/p>\r\n<p>Built to help increase loyalty over time, Brand Affinity makes it easier to understand customer affinity for your brand. With this latest enhancement to Brand Affinity, we are providing reporting to empower marketers to measure, understand, and act with strategic insights into what moves the needle toward campaign success.<\/p>\r\n<h4>Smart Ingest, co-developed with Hightouch<\/h4>\r\n<p>Smart Ingest, co-developed with Hightouch, has officially launched in General Availability (GA). Now, any marketer on Iterable can effortlessly import their data from leading data warehouses in a visual and marketer-friendly experience. With Smart Ingest, marketers can quickly activate new data in experiments, improve audience targeting, and deliver more personalized cross-channel communications\u2014all from the same platform, Iterable, and without the need for engineers, lowering their dependency on technical teams. We are also excited to announce 10 additional data sources are available in open beta so more marketers can benefit from easy marketerer-friendly data activation.<\/p>\r\n<h3>A Bright 2024, A Connected Future<\/h3>\r\n<p>Our Spring product updates come at a time when technology and users are moving quickly and increasing expectations. Through increased efficiency with Journey Assist, richer conversations for global audiences with WhatsApp, agile segmentation with Segmentation, and a deeper understanding of audiences with Brand Affinity Reporting, Iterable users can make longer-lasting connections with customers worldwide\u2014and at scale, too.<\/p>\r\n<p><em>To see a recap of our Spring Announcements, join us for <a href=\"https:\/\/iterable.com\/activate\/summit\/#virtual-registration\" target=\"_blank\" rel=\"noopener\">Activate Summit Virtual May 14-15<\/a>.<\/em><\/p>","post_title":"Iterable\u2019s Spring Announcements: Bringing AI-Powered, Personalized Experiences to Global Audiences","post_excerpt":"We\u2019re excited to announce the Spring Update features that will propel marketers forward to be the cutting-edge strategists in their fields. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"spring-update-2024","to_ping":"","pinged":"","post_modified":"2024-05-01 09:51:46","post_modified_gmt":"2024-05-01 16:51:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=124372","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 01, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Spring-Release_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Green background with yellow and red nodes and blog title written in white\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Spring-Release_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Spring-Release_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Spring-Release_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/spring-update-2024\/"},{"ID":123974,"post_author":"97","post_date":"2024-04-25 07:18:27","post_date_gmt":"2024-04-25 14:18:27","post_content":"<p>The word \u201cMach\u201d is often correlated with speed. \u201cMach 5,\u201d for example, is the term used to differentiate between supersonic speed and hypersonic speed\u2014below Mach 5 is supersonic, above Mach 5 is hypersonic.<\/p>\r\n<p>In this case <a href=\"https:\/\/machalliance.org\/manifesto\" target=\"_blank\" rel=\"noopener\">MACH<\/a>\u2014which stands for Microservices based, API-first, Cloud-native SaaS and Headless\u2014describes types of technology or a technological architecture that is <strong><a href=\"https:\/\/machalliance.org\/insights\/mach-certification-a-seal-of-confidence\" target=\"_blank\" rel=\"noopener\">composable, scalable, swap-able, adaptable and flexible<\/a><\/strong>.<\/p>\r\n<p>The MACH Alliance is an organization of diverse, MACH certified companies established to uphold the virtues of MACH with a mission to \"future proof enterprise technology and propel current and future digital experiences.\"<\/p>\r\n<p>Members of the MACH Alliance are on the cutting edge, accelerating quickly, and breaking barriers (but not the sound barrier). And, as MACH says, \u201c...customer expectations are disrupting every market at MACH speed. Acting slowly is no longer a viable option.\u201d<\/p>\r\n<h3>What is a MACH Certification<\/h3>\r\n<p>Today, we\u2019re excited to officially announce Iterable\u2019s MACH certification\u2014and not just because Forrester called the MACH Alliance \u201c<a href=\"https:\/\/www.forrester.com\/blogs\/buy-an-integrated-platform-not-a-box-of-rocks\/\" target=\"_blank\" rel=\"noopener\">the coolest tech club in town<\/a>.\u201d There\u2019s a list of criteria that an ISV (MACH Tech Vendors) must meet before even being considered for certification. The company:<\/p>\r\n<ul>\r\n\t<li>Product(s) offering\/portfolio needs to be 100% MACH compliant<\/li>\r\n\t<li>Has at least three different microservices that each have their own domain<\/li>\r\n\t<li>Has live projects with at least 3 other MACH Vendor member companies<\/li>\r\n\t<li>Has 15 or more customers, each generating more than $100M in annual revenue must be using MACH compliant product(s)<\/li>\r\n\t<li>Has an annual revenue of $10million or more from product licenses AND\/OR a headcount of 50 or over<\/li>\r\n<\/ul>\r\n<p>MACH certified companies\u2014members of the MACH alliance\u2014are passionate about open tech ecosystems, knowledge sharing, and finding opportunities to collaborate. \u201cThe MACH Alliance is the only organization helping companies take advantage of the most innovative and flexible enterprise technologies available.\u201d<\/p>\r\n<h4>How Iterable Aligns with MACH Values<\/h4>\r\n<p>Looking at the lengthy list of criteria for technology to be considered \u201cMACH\u201d and the mission of the MACH Alliance, we noticed immediate overlaps with Iterable\u2019s initiatives. We established four tenets of technology\u2014our north stars\u2014that we keep top-of-mind as we build out our platform, interact with customers, and develop an ecosystem of technology partners:<\/p>\r\n<ul>\r\n\t<li><strong>AI-Powered<\/strong>: AI is built directly into our platform. With our best-in-class AI Suite, marketers can automate, optimize, and create individualized marketing communications.<\/li>\r\n\t<li><strong>Open and Flexible<\/strong>: Every layer of our platform is built open so you can easily move information in and out of the system, connect Iterable with the rest of your tech stack, and customize the stack architecture.<\/li>\r\n\t<li><strong>Easy to Use<\/strong>: Iterable\u2019s intuitive user-interface gives marketers the ability to create without relying on developers or engineers.<\/li>\r\n\t<li><strong>Built for Data<\/strong>: Iterable is capable of ingesting data from anywhere\u2014in real time. Our platform is designed to consume, unify, activate and utilize the entirety of your multi-source technology stack data.<\/li>\r\n<\/ul>\r\n<p>We are hyper-focused on empowering marketers. With AI, flexibility, ease-of-use, and a structure built for data, Iterable aims to create autonomous marketing teams that have every tool needed at their disposal. We want to champion and encourage marketers to adopt this kind of technology to become marketers of the future. What better way to do this than apply to become MACH certified?<\/p>\r\n<h3>What This Means for Customers<\/h3>\r\n<p>MACH certified companies aim to put the customer (enterprise businesses)\u2014not the vendor\u2014first. They are driven by transparency and aim to ensure the tech brands that join the MACH Alliance are \u201chelping support agile, nimble businesses ready to take advantage of the latest innovations as they emerge.\u201d<\/p>\r\n<p>Basically, the MACH Alliance ensures that enterprise businesses have all of the information they need to make informed decisions that help set up their martech stacks for success in the future. They do this by:<\/p>\r\n<ul>\r\n\t<li>Sharing technical knowledge about MACH<\/li>\r\n\t<li>Creating and sharing best practices that show organizations how to transition to a MACH architecture<\/li>\r\n\t<li>Listing and explaining selection criteria for enterprises<\/li>\r\n\t<li>Publishing technical documentation<\/li>\r\n\t<li>Developing and hosting MACH Alliance events<\/li>\r\n<\/ul>\r\n<h4>Benefits of Working with a MACH-Certified Vendor<\/h4>\r\n<p>As Russ Howe, VP Sales and GM EMEA at Iterable, wrote in <a href=\"https:\/\/iterable.com\/blog\/how-the-martech-landscape-is-evolving-in-2024\/\" target=\"_blank\" rel=\"noopener\">How the Martech Landscape is Evolving in 2024<\/a>, \u201cLegacy systems weren\u2019t designed to be plug-and-play like modern stacks, but now platforms can integrate seamlessly together in no time at all. Flexibility is the name of the game for the future of martech.\u201d<\/p>\r\n<p>MACH is about looking forward and putting marketers in the driver\u2019s seat. Therefore, the <a href=\"https:\/\/machalliance.org\/mach-technology\" target=\"_blank\" rel=\"noopener\">benefits<\/a> of working with MACH-certified vendors include:<\/p>\r\n<ul>\r\n\t<li>MACH tools easily integrate into tech stacks, allowing enterprises to evolve their stacks overtime, without a large replatforming effort.<\/li>\r\n\t<li>Working with MACH solutions gives enterprises the opportunity to roll out customer experiences ahead of competition.<\/li>\r\n\t<li>MACH allows enterprises to quickly respond to changing customer and market needs, and to innovate easily at a lower cost.<\/li>\r\n\t<li>The speed, scale, and performance that MACH technologies offer hint at a future where modular design will be one of the common enterprise architecture patterns.<\/li>\r\n<\/ul>\r\n<p>\u201cIterable has been a Cloud-native, API-first, Microservices-based architecture from day one. We were MACH-compliant before we even knew what MACH-compliance was!\" said Thomas Kim, Chief Architect at Iterable. \"Our alignment with MACH principles and ideals reflects our belief that marketers are best served through orchestration that works with the entire ecosystem. Best-in-class interoperability has been one of Iterable's superpowers from the beginning. This certification validates our dedication to providing our customers with a flexible, composable, and scalable platform that empowers them to create individualized, cross-channel experiences at scale.\u201d<\/p>\r\n<h3>A MACH Made in Heaven<\/h3>\r\n<p>Like <a href=\"https:\/\/iterable.com\/blog\/how-the-martech-landscape-is-evolving-in-2024\/\" target=\"_blank\" rel=\"noopener\">Russ Howe said<\/a>, \u201c<strong>Composability also takes the pain out of the marketer\u2019s decision-making process. With a stack that\u2019s easily adaptable, you can access a multitude of world-class technologies without the stress of worrying whether you\u2019ve selected the perfect solution.<\/strong>\u201d<\/p>\r\n<p>We\u2019re honored to have received MACH certification and be listed amongst like-minded tech companies who strive for transparency, efficiency, and excellence.<\/p>","post_title":"Iterable Becomes MACH Certified","post_excerpt":"MACH certified companies are passionate about open tech ecosystems, knowledge sharing, and finding opportunities to collaborate.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-becomes-mach-certified","to_ping":"","pinged":"","post_modified":"2024-04-25 07:18:27","post_modified_gmt":"2024-04-25 14:18:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=123974","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 25, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/042524_MACH-Alliance_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Purple background with Mach logo in a node on the bottom right edge and the blog title is on the left.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/042524_MACH-Alliance_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/042524_MACH-Alliance_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/042524_MACH-Alliance_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-becomes-mach-certified\/"},{"ID":123984,"post_author":"97","post_date":"2024-04-24 12:05:55","post_date_gmt":"2024-04-24 19:05:55","post_content":"<p>Marketing campaigns enable businesses to build brand awareness and drive engagement. As technology evolves and consumer behavior shifts, your marketing strategies need to stay competitive.<\/p>\r\n<p>Consumers are bombarded with information from various channels, so crafting and executing impactful marketing campaigns is both a challenge and an opportunity. Brands must leverage data-driven insights, understand consumer behavior, and employ innovative approaches to stand out in a crowded marketplace.<\/p>\r\n<p>But what is a marketing campaign, and how can it help your business succeed? In this article, we'll discuss the strategies and tactics that can unlock the potential of marketing campaigns, helping businesses navigate the complexities of the digital age and effectively reach their goals.<\/p>\r\n<ul>\r\n\t<li><a href=\"#whatIsAMarketingCampaign\" rel=\"noopener\">What is a Marketing Campaign?<\/a><\/li>\r\n\t<li><a href=\"#channelsCampaigns\" rel=\"noopener\">Channels in Marketing Campaigns<\/a><\/li>\r\n\t<li><a href=\"#keyComponents\" rel=\"noopener\">Key Components of Marketing Campaigns<\/a><\/li>\r\n\t<li><a href=\"#successfulMarketing\" rel=\"noopener\">How to Create a Successful Marketing Campaign<\/a><\/li>\r\n\t<li><a href=\"#measuringMarketing\" rel=\"noopener\">Measuring Marketing Campaigns with KPIs<\/a><\/li>\r\n\t<li><a href=\"#compellingMarketing\" rel=\"noopener\">Compelling Marketing Campaign Examples<\/a><\/li>\r\n\t<li><a href=\"#masterTheArt\" rel=\"noopener\">Master the Art of Effective Marketing Campaigns<\/a><\/li>\r\n<\/ul>\r\n<h3 id=\"whatIsAMarketingCampaign\">What is a Marketing Campaign?<\/h3>\r\n<p>A marketing campaign is the use of activities and tactics designed to promote a specific product, service, event, or brand over a defined period. The primary goal of a campaign is to achieve predetermined objectives, such as increasing brand awareness, driving sales, generating leads, or fostering customer engagement. <br \/>\r\nKey components of a marketing campaign include:<\/p>\r\n<ul>\r\n\t<li>Defining clear goals and objectives<\/li>\r\n\t<li>Identifying the target audience<\/li>\r\n\t<li>Developing a compelling message and creative assets<\/li>\r\n\t<li>Selecting appropriate marketing channels<\/li>\r\n\t<li>Determining the campaign's timeline and budget<\/li>\r\n<\/ul>\r\n<p>These components work together to create a unified and impactful marketing campaign strategy.<\/p>\r\n<h3 id=\"channelsCampaigns\">Channels in Marketing Campaigns<\/h3>\r\n<p>Many marketing campaigns are designed to engage audiences across channels and guide them through the <a href=\"https:\/\/iterable.com\/resources\/articles\/customer-experience\/customer-engagement\/what-is-a-customer-marketing-funnel\/\" target=\"_blank\" rel=\"noopener\">customer marketing funnel<\/a>. From the direct and personal touch of email marketing to the broader reach of public relations, each campaign type serves a unique purpose in driving brand visibility and customer interaction. Let's take a look at some of the most popular types of marketing campaign strategies used in <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/cross-channel-marketing\/beginners-guide-to-cross-channel-marketing\/\" target=\"_blank\" rel=\"noopener\">cross-channel marketing<\/a>.<\/p>\r\n<h4>Email Marketing<\/h4>\r\n<p>Email marketing is a direct approach that involves sending promotional messages, newsletters, or updates to a group of recipients via email. An <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-an-email-nurture-campaign-beginners-guide\/\" target=\"_blank\" rel=\"noopener\">email nurture campaign<\/a> can be used to nurture leads and drive conversions. Email marketing is also commonly used in e-commerce as a <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-a-cart-abandonment-campaign\/\" target=\"_blank\" rel=\"noopener\">cart abandonment campaign<\/a>.<\/p>\r\n<h4>Search Engine Optimization (SEO)<\/h4>\r\n<p>SEO is a digital marketing strategy that optimizes a website's visibility in search engine results. By enhancing website content, structure, and relevance to specific keywords, SEO aims to increase organic traffic and improve search engine rankings.<\/p>\r\n<h4>Social Media<\/h4>\r\n<p>Social media campaigns leverage platforms like Facebook, Instagram, X , LinkedIn, and TikTok to connect with audiences, build brand awareness, and drive a <a href=\"https:\/\/iterable.com\/resources\/articles\/customer-experience\/customer-engagement\/how-to-create-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noopener\">customer engagement strategy<\/a>. These campaigns involve creating and sharing content, running targeted ads, and fostering community interaction.<\/p>\r\n<h4>Direct Mail<\/h4>\r\n<p>Direct mail campaigns involve sending promotional materials, such as postcards, flyers, or catalogs, directly to a person's mailbox. This traditional marketing approach can be highly effective when tailored to the preferences of the target demographic and combined with personalized messaging and compelling visuals.<\/p>\r\n<h4>Product Marketing<\/h4>\r\n<p>Product marketing campaigns focus on promoting and positioning a specific product or service. These campaigns aim to highlight the product's unique features, benefits, and value propositions and address the target audience's pain points and preferences.<\/p>\r\n<h4>User-Generated Content (UGC)<\/h4>\r\n<p>UGC campaigns involve encouraging and showcasing content created by users, such as customer reviews, testimonials, photos, or videos. Leveraging user-generated content fosters authenticity, builds trust, and creates a sense of community around a brand. Successful UGC campaigns inspire customers to share their experiences, contributing to a relatable brand narrative.<\/p>\r\n<h4>Public Relations<\/h4>\r\n<p>Public relations (PR) campaigns focus on managing and shaping a brand's public image. PR professionals strategically communicate with the media, stakeholders, and the public to build positive relationships. These campaigns often involve press releases, media events, crisis management, and community engagement to establish and maintain a favorable perception of the brand.<\/p>\r\n<h4>Content Marketing<\/h4>\r\n<p>Content marketing revolves around creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Through blog posts, articles, videos, and other content formats, businesses aim to increase awareness, provide information, solve problems, and build trust.<\/p>\r\n<h4>Influencer Marketing<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/a-glimpse-into-the-future-of-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">Influencer marketing<\/a> leverages individuals with a significant following on social media to promote a brand. These individuals have established credibility and trust with their audience. They collaborate with brands to create authentic and impactful campaigns, developing partnerships and content that resonates with their audience.<\/p>\r\n<h4>Affiliate Marketing<\/h4>\r\n<p>Affiliate marketing involves partnering with individuals or other businesses, known as affiliates, who promote a brand and earn a commission for each sale or lead generated through their efforts. Affiliate marketing campaigns focus on building a network of affiliates, providing them with tracking links, and optimizing the program to drive sales for mutually beneficial results.<\/p>\r\n<h4>Pay-Per-Click (PPC)<\/h4>\r\n<p>PPC campaigns are online advertising strategies where advertisers pay a fee each time their ad is engaged with. These marketing campaigns are associated with search engine advertising, social media platforms, and display networks and aim to drive targeted traffic to a website.<\/p>\r\n<h3 id=\"keyComponents\">Key Components of Marketing Campaigns<\/h3>\r\n<p>Creating a successful marketing campaign involves a meticulous combination of key components. Each element contributes to the campaign's effectiveness in achieving its goals. The key components you should know include:<\/p>\r\n<ul>\r\n\t<li><strong>Business goals<\/strong>: Business goals are the overarching objectives a marketing campaign aims to achieve. They provide a sense of direction and purpose for the campaign, guiding all activities toward specific outcomes.<\/li>\r\n\t<li><strong>Marketing channels<\/strong>: Marketing channels are the various platforms and mediums through which a campaign delivers its message to the target audience. The choice of channels depends on the nature of the campaign and the target audience.<\/li>\r\n\t<li><strong>Campaign budget<\/strong>: The campaign budget outlines the financial resources allocated to execute and support marketing activities. It encompasses costs related to advertising, content creation, design, and other expenses.<\/li>\r\n\t<li><strong>Target audience<\/strong>: The target audience is the specific group of individuals or entities that the campaign intends to reach and influence. Understanding the target audience's demographics, behaviors, and preferences is essential for crafting messages and strategies that resonate.<\/li>\r\n\t<li><strong>Content<\/strong>: Content is the substance of the marketing campaign, encompassing the written, visual, or interactive materials designed to convey the campaign's message.<\/li>\r\n\t<li><strong>Marketing plan<\/strong>: The marketing plan outlines the overall strategy, tactics, and timeline for the campaign. It provides a structured roadmap for executing marketing activities, ensuring that efforts are coordinated and aligned with the overarching goals.<\/li>\r\n\t<li><strong>Team members and responsibilities<\/strong>: The team members and their respective responsibilities represent those executing the campaign. Each member plays a role in the campaign's success, from marketing professionals to designers, content creators, and analysts.<\/li>\r\n<\/ul>\r\n<h3 id=\"successfulMarketing\">How to Create a Successful Marketing Campaign<\/h3>\r\n<p>A marketing campaign requires careful planning to achieve desired outcomes. Here are steps to follow to learn how to create a marketing campaign:<\/p>\r\n<ol>\r\n\t<li><strong>Create a comprehensive plan<\/strong>: Develop a detailed marketing plan that outlines the strategy, tactics, and resources required for the campaign. This plan will serve as your roadmap, guiding all activities toward the campaign\u2019s objectives.<\/li>\r\n\t<li><strong>Define your goals and purpose<\/strong>: Clearly articulate the campaign's specific goals. Whether focused on increasing sales, brand awareness, or customer engagement, a well-defined purpose directs the entire initiative.<\/li>\r\n\t<li><strong>Determine what you\u2019ll measure<\/strong>: Identify KPIs that align with your goals. Whether tracking website traffic, conversion rates, or engagement, determining what to measure ensures you can gauge the campaign\u2019s performance.<\/li>\r\n\t<li><strong>Identify your target audience<\/strong>: Define your target audience by creating detailed buyer personas. Understanding demographics, preferences, and behaviors ensures your campaign resonates with those most likely to respond positively.<\/li>\r\n\t<li><strong>Choose your marketing channels<\/strong>: Select the most effective channels based on your audience and business goals. Whether leveraging digital platforms, social media, or traditional channels, the right channel enhances the campaign's reach and impact.<\/li>\r\n\t<li><strong>Assemble your team<\/strong>: Build a dedicated team with clearly defined roles and responsibilities. Effective collaboration among team members from various disciplines ensures seamless execution.<\/li>\r\n\t<li><strong>Set a campaign timeline<\/strong>: Establish a realistic timeline that includes milestones and deadlines for each campaign phase. A well-structured timeline keeps the team on track and ensures that activities are executed in a timely manner.<\/li>\r\n\t<li><strong>Create creative assets<\/strong>: Craft compelling and relevant creative assets, including written, visual, and interactive content. Creative assets should align with your campaign\u2019s messaging and engage the audience.<\/li>\r\n\t<li><strong>Launch your campaign<\/strong>: Execute the campaign according to the plan and timeline. Monitor each component\u2019s performance and ensure the campaign unfolds smoothly across all chosen channels.<\/li>\r\n\t<li><strong>Evaluate your results and optimize<\/strong>: After the campaign concludes, evaluate results against defined KPIs. Analyze what worked well and identify areas for improvement. Use these insights to optimize campaigns and refine strategies for continued success.<\/li>\r\n<\/ol>\r\n<h3 id=\"measuringMarketing\">Measuring Marketing Campaigns with KPIs<\/h3>\r\n<p>Key Performance Indicators (KPIs) are quantifiable metrics that help businesses assess the effectiveness of their marketing campaigns. These metrics serve as measurable indicators of success, providing valuable insights into various aspects of a campaign's performance. Essential cross-channel KPIs to know include:<\/p>\r\n<ul>\r\n\t<li><strong>Conversion rate<\/strong>: Measures the percentage of your target audience who take an action, such as making a purchase.<\/li>\r\n\t<li><strong>Click-through rate (CTR)<\/strong>: The percentage of people who clicked on a link out of the total who viewed the content.<\/li>\r\n\t<li><strong>Cost per acquisition (CPA)<\/strong>: Determines the average cost to acquire a new customer.<\/li>\r\n\t<li><strong>Customer lifetime value (CLV)<\/strong>: Assesses the total revenue a business gains from a customer throughout their entire relationship.<\/li>\r\n\t<li><strong>Return on ad spend (ROAS)<\/strong>: Calculates the revenue generated for every dollar spent on advertising.<\/li>\r\n\t<li><strong>Social media engagement<\/strong>: Measures likes, shares, comments, and other interactions on social media platforms, indicating the level of audience involvement and brand affinity.<\/li>\r\n\t<li><strong>Website traffic<\/strong>: Tracks the number of website visitors.<\/li>\r\n\t<li><strong>Open rate<\/strong>: Determines the success of email campaigns by measuring the percentage of opened messages.<\/li>\r\n<\/ul>\r\n<h3 id=\"compellingMarketing\">Compelling Marketing Campaign Examples<\/h3>\r\n<p>Effective marketing campaigns are the backbone of successful businesses. Take a look at two standout examples of Iterable customers that showcase the transformative power of personalized automation and data integration in marketing campaigns.<\/p>\r\n<h4>1. Stanley Black &amp; Decker<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/customers\/stanley-black-decker\/\" target=\"_blank\" rel=\"noopener\">Stanley Black &amp; Decker<\/a>, a global leader in tools and outdoor equipment, wanted to automate customer journeys for four brands across eight markets with a small team. By adopting Iterable's Catalog to streamline their processes, they collected all the right data, built a Catalog with Iterable to store and personalize messages at scale, and created dynamic email, SMS, and push notification campaigns.<\/p>\r\n<p>With a mix of marketing campaigns and tactics, they achieved a <strong>7% increase in clicks to e-commerce stores and enhanced personalization and engagement with fewer templates<\/strong>.<\/p>\r\n<h4>2. Glassdoor<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/customers\/glassdoor\/\" target=\"_blank\" rel=\"noopener\">Glassdoor<\/a>, a well-known workplace transparency advocate, used Iterable and Snowflake to enhance user-driven communications. They wanted to attract contributors and job seekers while fostering transparency between employers and employees.<\/p>\r\n<p>With user-centric data and a 360-degree customer view, they were able to personalize messages and optimize campaigns. As a result, they enhanced notification delivery visibility and improved user communications.<\/p>\r\n<h3 id=\"masterTheArt\">Master the Art of Effective Marketing Campaigns<\/h3>\r\n<p>Mastering the art of effective marketing campaigns is crucial for businesses that want to connect with their target audience and achieve tangible results. As technology evolves, businesses can harness the power of data-driven insights and innovative approaches to target audiences and create more personalized campaigns.<\/p>\r\n<p><em>With Iterable's innovative solutions in streamlining processes, businesses can improve their marketing campaigns and ensure seamless execution, enhanced personalization, and impactful engagement. <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo<\/a> today to see how it works.<\/em><\/p>","post_title":"How to Unlock the Power of Marketing Campaigns","post_excerpt":"We'll discuss the strategies and tactics to unlock the potential of marketing campaigns, helping businesses effectively reach their goals.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"marketing-campaigns","to_ping":"","pinged":"","post_modified":"2024-04-24 12:05:55","post_modified_gmt":"2024-04-24 19:05:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=123984","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 24, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041924_Unlocking-Marketing-Campaigns_Blog-Header-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"pink background with orange circle in the middle. In the circle is a white lock icon that is unlocked.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041924_Unlocking-Marketing-Campaigns_Blog-Header-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041924_Unlocking-Marketing-Campaigns_Blog-Header-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041924_Unlocking-Marketing-Campaigns_Blog-Header-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/marketing-campaigns\/"},{"ID":123648,"post_author":"97","post_date":"2024-04-23 09:14:22","post_date_gmt":"2024-04-23 16:14:22","post_content":"<h4>What\u2019s in This Article<\/h4>\r\n<ul>\r\n\t<li><a href=\"#realizingValue\" rel=\"noopener\">Realizing Value: What Sets SMS Apart<\/a><br \/>\r\n<ul>\r\n\t<li style=\"list-style-type: none;\">\r\n<ul>\r\n\t<li><a href=\"#improvingEngagement\" rel=\"noopener\">Improving Engagement Metrics<\/a><\/li>\r\n\t<li><a href=\"#addingCommunication\" rel=\"noopener\">Adding a Communication Channel<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n\t<li><a href=\"#coordinatingCrossChannel\" rel=\"noopener\">Coordinating a Cross-Channel Strategy<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><a href=\"#smsLifecycle\" rel=\"noopener\">SMS at Every Lifecycle Stage<\/a><\/li>\r\n<\/ul>\r\n<p>Nowadays, having an email program is non-negotiable for any brand, regardless of its size. On the other hand, only <a href=\"https:\/\/www.g2.com\/articles\/sms-marketing-statistics\" target=\"_blank\" rel=\"noopener\">39%<\/a> of businesses use SMS (Short Messaging Service) marketing. Many marketers are interested in SMS (maybe that\u2019s why you\u2019re here), but launching this new communication channel can feel risky considering less than half of other companies have done so. Adding a new channel also requires effort obviously, but in this article, we\u2019ll discuss why the juice is worth the squeeze.<\/p>\r\n<h3 id=\"realizingValue\">Realizing Value: What Sets SMS Apart<\/h3>\r\n<p>So what\u2019s so special about SMS marketing? After all, text messages are just a combination of words and images like any other message type. Next, we\u2019ll go in-depth on a few of SMS\u2019s differentiators.<\/p>\r\n<h4 id=\"improvingEngagement\">Improving Engagement Metrics<\/h4>\r\n<p>As mentioned above, every single brand out there is fighting for attention within the consumer\u2019s email inbox and most brands are sending out multiple emails per week (sometimes multiple per day). On average, only <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\">19% of emails<\/a> are lucky enough to even be opened, let alone drive the desired result of routing the consumer back to the website with an <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\">average CTR of 2.44%<\/a>.<\/p>\r\n<p>Meanwhile, <a href=\"https:\/\/www.smscomparison.com\/mass-text-messaging\/2022-statistics\/\" target=\"_blank\" rel=\"noopener\">95% of text messages are read within the first<strong> three minutes<\/strong><\/a> of receipt! Conversion rates are also impressive. What\u2019s more, according to G2, text messages have an <a href=\"https:\/\/www.g2.com\/articles\/sms-marketing-statistics\" target=\"_blank\" rel=\"noopener\">average open rate of 98%<\/a> and 33% of SMS recipients react to CTAs in SMS marketing messages, and 47% of them end up making a purchase.<\/p>\r\n<h4 id=\"addingCommunication\">Adding a Communication Channel<\/h4>\r\n<p>All that being said, the purpose of adding SMS is of course not to replace your email program, but to add an to the overall customer experience. Customers have unique preferences and may want to interact with marketing channels differently. If customers are subscribed to both SMS and email, for example, they\u2019ll be exposed to your marketing content very regularly but in a way that\u2019s individualized.<\/p>\r\n<p>Email can be better suited for more lengthy, informative, and frequent communications. SMS, however, can be a perfect fit for shorter, more time-sensitive, messaging such as flash sales or low-stock alerts. And, if you want to ensure that customers see a specific, maybe more urgent message, SMS can make that happen. It\u2019s worth repeating: <a href=\"https:\/\/www.smscomparison.com\/mass-text-messaging\/2022-statistics\/\" target=\"_blank\" rel=\"noopener\">95%<\/a> of text messages are read within the first three minutes of receipt.<\/p>\r\n<h4 id=\"coordinatingCrossChannel\">Coordinating a Cross-Channel Strategy<\/h4>\r\n<p>We just covered when to use email and when to use SMS, but when both channels are used cohesively, rather than independently, it can create a very well-polished customer experience. Below are some examples of simple, intermediate, and advanced strategies to consider:<\/p>\r\n<ul>\r\n\t<li><strong>Simple<\/strong>: Setting frequency caps to ensure both channels don\u2019t fatigue the customer<\/li>\r\n\t<li><strong>Intermediate<\/strong>: Collecting event data to segment customers based on the channel they engage with most<\/li>\r\n\t<li><strong>Advanced<\/strong>: Experimenting with multi-step journeys (like a welcome series, for example) and combining data from both channels to find the optimal channel mix, message timing, etc.<\/li>\r\n<\/ul>\r\n<p>Iterable customer, <a href=\"https:\/\/iterable.com\/customers\/case-study\/madison-reed\" target=\"_blank\" rel=\"noopener\">Madison Reed<\/a>, for example, wanted to revamp their reactivation journey that would trigger after a missed order. Through much experimentation, they found optimal results when an email was sent first, then direct mail, and finally an SMS nudge.<\/p>\r\n<h3>SMS Marketing is a Two-Way Street<\/h3>\r\n<p>The final differentiator for SMS is the ability to collect customer feedback effectively and quickly. A common example is the option to respond with a single number or letter that allows the brand to gather <a href=\"https:\/\/iterable.com\/blog\/what-is-zero-party-data\/\" target=\"_blank\" rel=\"noopener\">zero-party<\/a> preferences. While much more complex, some organizations even have full two-way conversations with customers via SMS for functions like customer service. Whatever the use case, those high open and engagement rates come in handy yet again and unlock an extremely swift form of zero-party data collection.<\/p>\r\n<p>Link shortening and click tracking are also important features to be aware of when it comes to collecting zero-party data from your customers. These features in tandem allow you to automatically shorten URLs contained in SMS messages and collect additional engagement metrics around how users are engaging with your SMS campaigns. Visibility into these metrics will then allow you to make data-driven adjustments to your SMS and cross-channel marketing strategy.<\/p>\r\n<h3 id=\"smsLifecycle\">SMS at Every Lifecycle Stage<\/h3>\r\n<p>First, let\u2019s get to the good stuff and list out the potential revenue streams and business outcomes that would motivate a marketer to introduce SMS as a new channel. Here we break the customer lifecycle up into four primary stages: onboard, grow, retain, and winback.<\/p>\r\n<table style=\"border-collapse: collapse; width: 100%; height: 115px;\">\r\n<tbody>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 33.3333%; height: 23px;\">\u00a0<\/td>\r\n<td style=\"width: 33.3333%; text-align: center; height: 23px;\"><strong>Business Outcomes<\/strong><\/td>\r\n<td style=\"width: 33.3333%; text-align: center; height: 23px;\"><strong>Example SMS Campaigns<\/strong><\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 33.3333%; height: 23px; text-align: center;\"><strong>Onboard<\/strong><\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New customer conversion<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product adoption &amp; stickiness<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1st \/ 2nd purchase promos<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two-way conversations to understand customer preferences<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 33.3333%; height: 23px; text-align: center;\"><strong>Grow<\/strong><\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchase frequency<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement &amp; loyalty<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referrals &amp; reviews<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flash sales \/ new product launches\u00a0<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hold easy-to-enter contests<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 33.3333%; height: 23px; text-align: center;\"><strong>Retain<\/strong><\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retention<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LTV<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer satisfaction<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclusive promo codes for loyalty members\/SMS subscribers<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transactional or reminder messages<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 33.3333%; height: 23px; text-align: center;\"><strong>Winback<\/strong><\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reactivation of idle customers<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<td style=\"width: 33.3333%; height: 23px;\">\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Birthday or other milestone messages<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low stock alerts on browsed items<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h4>Onboard<\/h4>\r\n<p>For your newest SMS subscribers, the goals of this stage are to drive the initial purchase and also set the foundation for a high customer lifetime value (LTV). Immediately demonstrating the value of being an SMS subscriber will increase the likelihood of customers staying subscribed long-term. Offering a first purchase incentive\u2014\u201dsign up for SMS to receive 20% off,\u201d for example\u2014is probably the most common onboarding campaign, but also consider asking a multiple choice question to better tailor future messages.<\/p>\r\n<h4>Grow<\/h4>\r\n<p>Communicating via an additional channel can inherently increase customer engagement and <a href=\"https:\/\/iterable.com\/blog\/understanding-the-share-of-voice-sov-principle\/#:~:text=SOV%20is%20a%20marketing%20and,that%20a%20particular%20brand%20owns.\" target=\"_blank\" rel=\"noopener\">share of voice<\/a>, but for many companies, a more tangible goal in this stage is driving purchase frequency. By now you may be able to increase engagement by incorporating customer preferences such as preferred send time or relevant products. Some campaign types to consider are flash sales, new product launches, or holding easy-to-enter contests.<\/p>\r\n<h4>Retain<\/h4>\r\n<p>Your most loyal and long-standing customers deserve a little bit of special treatment. Maintaining long-term customer satisfaction is key to a high LTV and ensuring your SMS subscribers stay subscribed. While simple, transactional and reminder texts can be a high-value add for customers. (Sending out exclusive promo codes for loyalty members or SMS subscribers doesn\u2019t hurt either.)<\/p>\r\n<h4>Winback<\/h4>\r\n<p>SMS can be an effective tool for recapturing a customer's attention, especially if they\u2019ve stopped engaging with other channels. The goal here is to reactivate your idle customer base with your most attention-grabbing campaign type. Examples include low-stock alerts on browsed items or birthday\/milestone messages.<\/p>\r\n<h3>The Value of SMS<\/h3>\r\n<p>Despite all of the points stated above, SMS still remains a largely untapped resource.<br \/>\r\nThere is an opportunity to differentiate your marketing strategy with a channel that has a proven track record and countless substantiating data points. SMS undeniably stands out based on open, click-through, and conversion rates. Communicating via a new channel will inherently increase engagement with those customers, but creating a cohesive cross-channel strategy will take it to the next level.<\/p>\r\n<p>The unique ability of SMS to gather feedback can then help you continuously iterate on your strategy to create and incorporate each customer\u2019s preferences. There are so many ways to get creative when adding SMS and unlock value throughout the entire customer lifecycle.<\/p>\r\n<p><em>To learn more about adding SMS to your cross-channel marketing strategy, reach out to your CSM or <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo today<\/a>.<\/em><\/p>","post_title":"The Value of Adding SMS as a Marketing Channel","post_excerpt":"Incorporating SMS marketing requires effort obviously, but in this article, we\u2019ll discuss why the juice is worth the squeeze.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-value-of-adding-sms-as-a-marketing-channel","to_ping":"","pinged":"","post_modified":"2024-04-23 14:43:15","post_modified_gmt":"2024-04-23 21:43:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=123648","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 23, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/042324_Value-of-Adding-SMS-as-a-Channel_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"yellow background, blue circle with white chat icon inside. On the left side is the title of the blog in white.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/042324_Value-of-Adding-SMS-as-a-Channel_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/042324_Value-of-Adding-SMS-as-a-Channel_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/042324_Value-of-Adding-SMS-as-a-Channel_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-value-of-adding-sms-as-a-marketing-channel\/"},{"ID":123352,"post_author":"97","post_date":"2024-04-18 08:32:40","post_date_gmt":"2024-04-18 15:32:40","post_content":"<p>As email senders, brands are often faced with the common and overwhelming feeling of \u201cwhy?\u201d <b>Why<\/b><span style=\"font-weight: 400;\"> are my emails not being accepted by Microsoft? <\/span><b>Why<\/b><span style=\"font-weight: 400;\"> are my emails landing in the promotional tab versus the primary inbox? <\/span><b>Why<\/b><span style=\"font-weight: 400;\"> are my emails landing in the spam folder vs the inbox?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It can feel deflating to a marketer when the answer to \u201cwhy\u201d isn\u2019t easily identifiable. It can feel like we are just sending emails into a dark hole and whatever the omniscient Mailbox Providers respond with, we just have to accept.\u00a0<\/span><\/p>\r\n<p>What makes the \u201cwhy\u201d questions particularly difficult to answer is when senders are not able to identify the \u201cwhat.\u201d <b>What<\/b><span style=\"font-weight: 400;\"> are mailbox providers looking at when they are reviewing inbound messages? <\/span><b>What<\/b><span style=\"font-weight: 400;\"> is email reputation and what aspects of a sender are applied to that reputation? <\/span><b>What<\/b><span style=\"font-weight: 400;\"> are the positive and negative metrics that Mailbox Providers give back to senders to help them understand their performance?\u00a0<\/span><\/p>\r\n<h3>The Activate Deliverability Workshops<\/h3>\r\n<p>Fear not! The Iterable Deliverability Team wants to help you answer the \u201cwhys\u201d and the \u201cwhats\u201d at our upcoming Activate Summit Workshops. Iterable\u2019s own Senior Email Deliverability Consultant, Rob Schneider, will be hosting email deliverability workshops. Rob has over a decade of experience in the compliance, anti-abuse, and deliverability worlds at both the agency and email service provider (ESP) level. He has supported some of the largest worldwide brands and takes a data driven approach in driving strategic recommendations. Rob is also an active member of the Messaging Malware Mobile Anti-Abuse Working Group (M3aawg).\u00a0<\/p>\r\n<p><span style=\"font-weight: 400;\">During these deliverability workshops, Rob will be touching on two very core areas of email deliverability. First, the foundations of sender email reputation, including what it is, and how it\u2019s applied from the mailbox providers to the sender. Rob will address what the positive and negative signals senders receive from mailbox providers, how to read them, and how to troubleshoot from those negative signals. The second topic will relate to recipient list hygiene management and smart ways to \u201csunset\u201d email recipients who senders need to part ways with.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you\u2019re planning to attend a deliverability workshop, be prepared to interact and learn from other email marketing professionals and how they tackle these core issues. There will be time for group exercises and discussions, to give attendees time to learn from one another. Don\u2019t miss out on getting back to the basics of email deliverability and what matters within the industry. See you there!\u00a0<\/span><\/p>\r\n<p><em><span style=\"font-weight: 400;\">We\u2019re looking forward to seeing you at Activate! Be sure to <\/span><a href=\"https:\/\/activate.iterable.com\/event\/4ee3f19b-1575-4206-8bcf-045fb1268f37\/register?UTM_Campaign__c=not+set&amp;UTM_Content__c=not+set&amp;UTM_Medium__c=website&amp;UTM_Source__c=direct&amp;UTM_Term__c=not+set&amp;gclid=not+set&amp;icid=not+set&amp;rt=boX4uFVBbkCB_fB2aRFdPg\"><span style=\"font-weight: 400;\">register to save your spot<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/em><\/p>","post_title":"A Preview of the Activate Summit Deliverability Workshops","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"a-preview-of-the-activate-summit-deliverability-workshop","to_ping":"","pinged":"","post_modified":"2024-04-18 08:54:41","post_modified_gmt":"2024-04-18 15:54:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=123352","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 18, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041824_Deliverability-Workshops-Teaser_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Red background with node with photo of workshop from past workshops at Activate.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041824_Deliverability-Workshops-Teaser_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041824_Deliverability-Workshops-Teaser_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041824_Deliverability-Workshops-Teaser_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/a-preview-of-the-activate-summit-deliverability-workshop\/"},{"ID":123175,"post_author":"97","post_date":"2024-04-17 09:10:46","post_date_gmt":"2024-04-17 16:10:46","post_content":"<p>Send time optimization refers to the practice of dynamically sending marketing messages\u2014emails, <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/mobile-marketing-sms\/what-is-push-notification-marketing\" target=\"_blank\" rel=\"noopener\">push notifications<\/a>, etc.\u2014at the time that recipients are most likely to engage with them. With a traditional approach, marketers might consider when most customers in a segment are most likely to open and engage with their communications. But that one-size-fits-all approach still means many individuals are receiving communications at times they may be far less likely to engage.<\/p>\r\n<p>Instead, send time optimization, as a concept, uses data science and artificial intelligence to automatically find the ideal time to send emails or notifications to each customer. By taking into account individual behaviors, such as usage patterns and open times, the tool can send a message when contacts are most likely to be looking at their inbox or glancing at their phone. That\u2019s a powerful and effective way to bolster the odds of engagement.<\/p>\r\n<h3>How Does Iterable\u2019s Send Time Optimization (STO) Work?<\/h3>\r\n<p>Iterable\u2019s <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360050923471-Send-Time-Optimization\" target=\"_blank\" rel=\"noopener\">Send Time Optimization (STO)<\/a> feature\u2014part of Iterable\u2019s <a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">AI Suite<\/a>\u2014relies on a target market\u2019s engagement data. As every marketer knows, there\u2019s no shortage of data when it comes to crafting and sending email campaigns. But, analyzing that data to produce actionable insights requires machine learning\u2014unless you want to do it manually. Behind the scenes, STO uses <a href=\"https:\/\/iterable.com\/resources\/articles\/customer-experience\/personalization\/what-is-real-time-personalization\" target=\"_blank\" rel=\"noopener\">real-time<\/a> AI to analyze individual behaviors, like usage patterns and open times. The tool then predicts an optimal time to send a marketing message so that the message reaches the individual at a time they are most likely to see and engage with it.<\/p>\r\n<p>The more data an AI tool has about an individual, the more refined that timing can become. STO aggregates data across a customer\u2019s entire lifecycle. That means optimized send times aren\u2019t set in stone. As an individual\u2019s behavior shifts over time, the real-time AI tool captures and integrates that new data into the overall analysis. More recent data is more heavily weighted than historical data.<\/p>\r\n<p>Engagement is the overarching goal when it comes to marketing communications and when to send them. However, specific metrics vary by platform. For email campaigns, Send Time Optimization tries to maximize two metrics: the <a href=\"https:\/\/iterable.com\/blog\/rethinking-email-open-rates-and-clickthrough-rates\/\" target=\"_blank\" rel=\"noopener\">open rate<\/a> (calculated by comparing the unique opens or clicks to the total number of emails delivered) and the click rate (calculated by comparing the unique email clicks to the total emails delivered). For push notification campaigns, STO focuses on maximizing the open rate metric (calculated by comparing the unique pushes opened to the total pushes delivered).<\/p>\r\n<h3>Benefits of Send Time Optimization<\/h3>\r\n<p>Think of STO as the next evolution of marketing. In the early days of email marketing, for example, sending communications was a fairly manual process, and timing was based on a best guess. As email marketing matured, marketers pushed past generic email rules\u2014like aiming for midweek or mid-morning messages\u2014to create segmented lists. They would then target those segments by time zones or through strategies like <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-a-b-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a> to vary email delivery and increase engagement.<\/p>\r\n<p>STO takes that refinement even further. For example, two people on a segmented marketing list may share an incredible amount of overlap\u2014from demographics to buyer\u2019s journeys, engagement levels to brand loyalty\u2014and still have dramatically different behaviors in terms of when they engage with their marketing communications. Send Time Optimization takes the guesswork out of timing marketing communications by using real data and powerful machine learning to target every customer as individuals.<\/p>\r\n<p>While STO doesn\u2019t guarantee higher engagement, it can increase the likelihood that messages will be sent and received at times when individuals are most likely to open and engage with those marketing messages. And there\u2019s no question that reaching individuals when they\u2019re most receptive to messages is a powerful differentiator in the world of marketing.<\/p>\r\n<h3>Send Time Optimization as Part of a Cross-Channel Campaign<\/h3>\r\n<p>Cross-channel marketing is all about connecting with customers across a cohesive customer journey\u2014and sustaining that brand engagement as they move from passing contact to brand loyalist. Send time optimization can help drive home those goals, with minimal marketing effort.<\/p>\r\n<p>How? Well, personalization is paramount when sending marketing communications. But that doesn\u2019t only mean the marketing content should be tailored to the recipient. By also personalizing exactly when a message is sent to the individual, it\u2019s possible to foster more (and more meaningful) connections between your brand and the customer. Rather than get lost in the slew of messages, a marketer can reach the top of someone\u2019s inbox exactly when they\u2019re most likely to be opening up their email. And push notifications can shift from generic, blasted sends to a more personalized delivery cadence that feels more useful and relevant. It can even help an individual feel seen and understood by the brand.<\/p>\r\n<p>Given the number of marketing channels available, reaching an individual on the right channel and at the right time can be challenging. By leveraging the power of AI, Iterable\u2019s Send Time Optimization makes it that much easier for marketers to personalize delivery and, ultimately, engage the people they\u2019re trying to reach.<\/p>\r\n<p><i><span style=\"font-weight: 400;\">If you\u2019re interested in learning more about STO, reach out to your CSM or <\/span><\/i><a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\"><i><span style=\"font-weight: 400;\">schedule a demo<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> today.<\/span><\/i><\/p>","post_title":"What is Send Time Optimization?","post_excerpt":"Send time optimization refers to the practice of dynamically sending marketing messages when recipients are most likely to engage with them.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"what-is-send-time-optimization","to_ping":"","pinged":"","post_modified":"2024-04-17 09:10:46","post_modified_gmt":"2024-04-17 16:10:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=123175","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 17, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041724_What-is-STO_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Blue background with an orange node and in the orange node is a white stopwatch. The blog title is to the right of the node\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041724_What-is-STO_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041724_What-is-STO_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041724_What-is-STO_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/what-is-send-time-optimization\/"},{"ID":122912,"post_author":"97","post_date":"2024-04-16 07:56:38","post_date_gmt":"2024-04-16 14:56:38","post_content":"<p>Journeys are automated sequences of actions (including messages) in Iterable. They\u2019re a key component to creating a personalized, responsive experience for your users based on their unique attributes and behavior. Journeys can get very complex, and, therefore, it\u2019s important to review them carefully before launching to ensure everything works the way you planned.<\/p>\r\n\r\n[caption id=\"attachment_122915\" align=\"alignnone\" width=\"1284\"]<img class=\"size-full wp-image-122915\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Screen-Shot-2024-04-16-at-10.43.25-AM.png\" alt=\"A screenshot of the Iterable platform showing Workflow Studio.\" width=\"1284\" height=\"1258\" \/> <em>An example of a welcome journey built in Iterable Studio. Source:<a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/6027159030804-Building-Journeys\" target=\"_blank\" rel=\"noopener\">\u00a0Studio Support<\/a>.<\/em>[\/caption]\r\n\r\n<h3>A Checklist for QAing Journeys<\/h3>\r\n<p>As much as I wish I could build a new journey every day, launching a new one happens just infrequently enough that I have to re-collect my processes every time to make sure I\u2019ve properly reviewed everything. So to do \u201cFuture Jeanette\u201d and my colleagues a favor\u2014and to be able to confidently hit that little green \u201cpublish\u201d button\u2014I pulled together this checklist template to help QA a journey before it goes live.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Journey-QA-Checklist-ITERABLE-TEMPLATE.pdf\" target=\"_blank\" rel=\"noopener\">Download the full PDF template<\/a> before you QA your next Journey.<\/em><\/p>\r\n<h4>Journey Details<\/h4>\r\n<p>We have a QA template we use that we copy, fill out, and review for each item (in this case, journeys). At the top, we have all the key info about the journey, including:<\/p>\r\n<ul>\r\n\t<li>Journey link and name (so you know you\u2019re all looking at the same thing!)<\/li>\r\n\t<li>Key details about how it works, such as audience and trigger, and when you plan to have it start running<\/li>\r\n\t<li>Link to any docs you used for content planning as a reference point<\/li>\r\n<\/ul>\r\n<h4>Triggers<\/h4>\r\n<p>Your trigger is what you use to make sure the right users enter your journey at the right time. Some key elements to consider:<\/p>\r\n<ul>\r\n\t<li>Did you test the trigger? How did you test it?<\/li>\r\n\t<li>Maximum entries settings<\/li>\r\n\t<li>Simultaneous entry settings<\/li>\r\n\t<li>Did you check the parameters on the trigger? (Including within a scheduled list, if that\u2019s the type of trigger you\u2019re using)<\/li>\r\n\t<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">End date sendings (or set to never if you don\u2019t want it to end)<\/span><\/li>\r\n<\/ul>\r\n<h4>Journey Operations<\/h4>\r\n<ul>\r\n\t<li>Are all your tiles connected?<\/li>\r\n\t<li>Have you set your exit rules to correctly manage your audience?<\/li>\r\n\t<li>Have you included any suppression lists in either (or both!) the trigger and\/or as an exit rule?<\/li>\r\n<\/ul>\r\n<h4>Messages<\/h4>\r\n<ul>\r\n\t<li>Are all messages from the content source-of-truth accounted for?<\/li>\r\n\t<li>Have you QAed them according to whatever your QA process is for each message?<\/li>\r\n\t<li>Does the message type fit the audience entering your journey?<\/li>\r\n\t<li>Have you turned on conversion tracking, Send Time Optimization (STO), and quiet hours where it makes sense to do so?<\/li>\r\n<\/ul>\r\n<h3>The Checklist, Explained<\/h3>\r\n<p>The list speaks for itself (and everyone will have different things they add or subtract over time), but there are certain items on the template I think it\u2019s important to emphasize or explain further.<\/p>\r\n<h4>Reviewing the Journey<\/h4>\r\n<p>We make a point of having a person that\u2019s not the builder review the journey, but recognize that option is not always available. If you\u2019re a team of one, I\u2019d suggest adding a step where you verbally walk through each piece of the journey for a friend, your pet, or another captive audience member.<\/p>\r\n<h4>Keeping Notes<\/h4>\r\n<p>Labeling is key, as is our <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/6027159030804-Building-Journeys#notes\" target=\"_blank\" rel=\"noopener\">Notes<\/a> feature. I often use one note to keep an abridged change log for the journey, and notes within specific tiles carry info about everything from quirks of the segmentation in a Yes\/No tile, to ideas we\u2019d like to test in a future email.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_122921\" align=\"alignnone\" width=\"1696\"]<img class=\"size-full wp-image-122921\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Screen-Shot-2024-04-16-at-10.47.04-AM.png\" alt=\"Screenshot of a note example in the Iterable platform.\" width=\"1696\" height=\"404\" \/> <em> Example of a note that can be attached to a Tile within Iterable Studio.<\/em>[\/caption]\r\n\r\n<p>With the <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/115004989743-Adding-Labels-to-a-Campaign\" target=\"_blank\" rel=\"noopener\">Labels<\/a> and other info provided in each tile, whoever is serving as the pre-launch QA reviewer should be able to understand your journey without you needing to verbally tell them exactly what each tile is doing. (Think of Notes and Labels as a favor to Future You. With them, you won\u2019t have to open each and every tile looking for the one Yes\/No segment to which you need to make a teensy adjustment.)<\/p>\r\n<h4>Considering Individual Campaigns<\/h4>\r\n<p>The message-related items in this checklist are focused on what you can manipulate on the journey level, without opening the campaign. Our email QA process is separate from this, but I cannot emphasize enough that each message (whether it\u2019s email or another channel) should also go through a rigorous process that includes sending a proof to multiple people, who will look at it on multiple devices, and click all the links.<\/p>\r\n<h4>Come Back for Seconds<\/h4>\r\n<p>It\u2019s easy to forget this invisible checklist item. Make sure you set time to go back and review your journey. This is important so you can check on how it\u2019s performing and also see if there\u2019s anyone going somewhere they shouldn\u2019t. The first time you check up on it should be as soon as possible after you expect the first users to enter.\u00a0<\/p>\r\n<p>I can\u2019t speak to our entire customer base, but personally I think the most common mistake I\u2019ve made with journeys is accidentally blocking everyone from entering the journey!<\/p>\r\n<h4>Adding Experimentation<\/h4>\r\n<p>The lack of mention of experiments in this checklist is deliberate. You are free to choose your own adventure, but when launching something new, I prefer to keep it clean of experiments. That way, if something isn\u2019t happening quite as expected, I\u2019ll have an easier time troubleshooting without the additional \u201cnoise\u201d of an experiment. The initial goal of journey building is to establish a performance baseline to help measure success against.<\/p>\r\n<p>If you\u2019re nervous about launching a journey, however, you can always add an A\/B split tile just after the trigger, and adjust the percentage feeding into the actual journey before you turn it on.\u00a0<\/p>\r\n<p>Go one extra step to add a \u201cSubscribe to List\u201d tile to capture whoever doesn\u2019t enter the rest of the journey, and now you\u2019ve got a holdout group you can track performance against to show your journey\u2019s impact!<\/p>\r\n<p>In the journey below, you can see I\u2019ve adjusted the A\/B split tile so that only 10% of the audience will be fed into the actual journey. The remaining 90% is tracked by getting added to a list. As you can see, this lowers the risk of launch while also providing a method for us to see the lift this journey can create with your audience. I\u2019ve also left a clear note as to when the split tile should be removed so that the full audience can go through the entire journey.<\/p>\r\n\r\n[caption id=\"attachment_122927\" align=\"alignnone\" width=\"1116\"]<img class=\"size-full wp-image-122927\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Screen-Shot-2024-04-16-at-10.49.06-AM.png\" alt=\"Screenshot of a workflow with a built-in A\/B experiment.\" width=\"1116\" height=\"974\" \/> <em>Journey showing A\/B split tile with 10% of the audience being fed into the actual journey. <\/em>[\/caption]\r\n\r\n<h3>Get Out of Your Own Way<\/h3>\r\n<p>Don\u2019t let the perfect journey in your head prevent you from launching the good-enough journey in your project. Sure, maybe it would be better if you could get a different event built, or maybe you want to do fancier emails than you have right now. But if you have something that works, get it going so you can gather more info while you fine-tune...and, dare I say, iterate.<\/p>\r\n<p><em>To learn more about Iterable Studio, reach out to your CSM. Or, if you\u2019re not yet an Iterable user, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a custom demo today<\/a>.<\/em><\/p>","post_title":"Creating an Iterable Journey Pre-Flight Checklist","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"creating-an-iterable-journey-pre-flight-checklist","to_ping":"","pinged":"","post_modified":"2024-04-16 07:56:38","post_modified_gmt":"2024-04-16 14:56:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=122912","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 16, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041024_Preflight-Checklist_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Purple background with green circle in the center. In the circle is a white icon showing a workflow.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041024_Preflight-Checklist_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041024_Preflight-Checklist_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/041024_Preflight-Checklist_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/creating-an-iterable-journey-pre-flight-checklist\/"},{"ID":122694,"post_author":"97","post_date":"2024-04-11 09:53:44","post_date_gmt":"2024-04-11 16:53:44","post_content":"<p>Yes, it\u2019s still awards season. While awards season may traditionally fall between November and February, Iterable\u2019s awards season happens in April and May. That\u2019s right, you guessed it, it\u2019s time for the 2024 Iterable Expie Awards.<\/p>\r\n<p>The Expies recognize and celebrate Iterable customers and partners who are leveraging Iterable to deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.<\/p>\r\n<p>Like we\u2019ve said before, \u201cbusinesses often strive to sell. Make sales, close deals, generate leads\u2014you know the drill. But making sales would be close to impossible without the support from the marketers behind the scenes. If sales are the fire, marketing is the coal, fueling success.<\/p>\r\n<p>The Expies celebrate those marketers and marketing teams that go above and beyond. They ignite the flame of inspiration and spark thoughtful, innovative ways to drive growth and build customer relationships.\u201d<\/p>\r\n<h3>The Iterable Expie Awards<\/h3>\r\n<p>The Expies were designed to showcase customers and partners that leverage Iterable to power world-class communication. From extraordinary customer experiences to authentic, emotional connections, Expie Award nominees and winners raise the bar for marketers all over the world.<\/p>\r\n<p>We received countless applications for the 2024 Iterable Expie Awards, but could only choose a select few as our finalists. They\u2019re the best of the best. The fuel behind the fire.<\/p>\r\n<h3>The 2024 Expie Award Finalists<\/h3>\r\n<p>The Iterable Expie award finalist list includes individuals and brands from around the world: <a href=\"https:\/\/www.guild.com\/\" target=\"_blank\" rel=\"noopener\">Guild<\/a>, <a href=\"https:\/\/www.peets.com\/\" target=\"_blank\" rel=\"noopener\">Peet\u2019s Coffee<\/a>, <a href=\"https:\/\/www.dotdashmeredith.com\/\" target=\"_blank\" rel=\"noopener\">Dotdash Meredith<\/a>, <a href=\"https:\/\/www.pga.com\/\" target=\"_blank\" rel=\"noopener\">PGA of America<\/a>, <a href=\"https:\/\/www.rover.com\/\" target=\"_blank\" rel=\"noopener\">Rover<\/a>, <a href=\"https:\/\/fender.com\/\" target=\"_blank\" rel=\"noopener\">Fender<\/a>, <a href=\"https:\/\/www.redbubble.com\/\" target=\"_blank\" rel=\"noopener\">Redbubble<\/a>, <a href=\"https:\/\/wolt.com\/en\" target=\"_blank\" rel=\"noopener\">Wolt<\/a>, <a href=\"https:\/\/www.redfin.com\/\" target=\"_blank\" rel=\"noopener\">Redfin<\/a>, <a href=\"https:\/\/booksy.com\/en-us\/#\" target=\"_blank\" rel=\"noopener\">Booksy<\/a>, <a href=\"https:\/\/www.ipsy.com\/\" target=\"_blank\" rel=\"noopener\">IPSY<\/a>, <a href=\"http:\/\/Care.com\" target=\"_blank\" rel=\"noopener\">Care.com<\/a>.<\/p>\r\n<p>This year we\u2019re also introducing our <strong>Next-Gen Innovators Award<\/strong>, which is given to marketers who are embracing change, pushing boundaries, and turning ideas into impactful realities. With multiple winners, we aren\u2019t announcing finalists ahead of time, but stay tuned!<\/p>\r\n<h3><img class=\"alignnone size-full wp-image-122826\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Finalists-Infographic-2.png\" alt=\"Graphic with all finalists in six expie catgories. Finalist logos are on the right, a description of an award on the left.\" width=\"1001\" height=\"3032\" \/><\/h3>\r\n<h4>Best AI-Powered Customer Experience<\/h4>\r\n<p>AI is making the lives of marketers not only easier but more efficient. Gone are the days of being worried about being replaced by robots. Top marketers are embracing the benefits <a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s AI Suite<\/a> has to offer. The Best AI-Powered Customer Experience award recognizes those marketers who have grabbed AI by the horns and used tools like Iterable\u2019s Brand Affinity\u2122 , Send Time Optimization (STO), Copy Assist, and more\u2014throughout the entire customer journey.<\/p>\r\n<h4>Most Inspiring Switch to Iterable<\/h4>\r\n<p>Have you switched to Iterable from another platform in the past year? This award celebrates the team that embraced adaptation, revision, and change by making the switch to Iterable. This team hit the ground running and has a success story that will inspire and excite others looking to do the same.<\/p>\r\n<h4>Best Use of Cross-Channel Marketing<\/h4>\r\n<p>Consumer messaging is, more often than not, inconsistent across channels. Many consumers receive a fragmented experience as they engage with a brand across multiple channels. That\u2019s what makes individualization and cross-channel communication essential in today\u2019s market.<\/p>\r\n<p>The Best Use of Cross-Channel Marketing award celebrates Iterable customers who are making every interaction part of a holistic cross-channel experience by leveraging multiple channels throughout the customer journey, such as SMS, push, in-app, embedded messaging, and more, to enhance their brand\u2019s reach and engagement.<\/p>\r\n<h4>Most Individualized Customer Experience<\/h4>\r\n<p>Marketers today have access to more data than ever before but also have to stand out amidst hundreds of messages for each consumer every day.<\/p>\r\n<p>The Most Individualized Customer Experience award celebrates the brands that are able to activate their data in unique ways that drive individualized experiences for customers at scale.<\/p>\r\n<h3>Winners Coming Soon\u2026<\/h3>\r\n<p>The anticipation is killing us! If you\u2019re feeling the same way, don\u2019t fret\u2014we\u2019ll be announcing the winners of the Iterable Expies at our signature conference, Activate Summit, and, with that, the winners of our <strong>Next-Gen Innovators Award<\/strong> and partner awards: <strong>Agency Partner of the Year<\/strong> and <strong>Technology Partner of the Year<\/strong>.<\/p>\r\n<p>We hope this lights a fire under you and your team to get out there and continue executing some world-class marketing strategies.<\/p>\r\n<p><em>If you want to see who wins and you\u2019re looking for even more marketing inspiration, be sure to <a href=\"https:\/\/iterable.com\/activate\/\" target=\"_blank\" rel=\"noopener\">register for Activate Summit<\/a>, coming to you live in San Jose, April 30-May 2.<\/em><\/p>","post_title":"Announcing the 2024 Iterable Expies Finalists","post_excerpt":"Hear the winners of the Expie Awards at Activate Summit, and, with that, the winners of our Next-Gen Innovators Award and partner awards.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"announcing-the-2024-iterable-expies-finalists","to_ping":"","pinged":"","post_modified":"2024-04-12 07:47:43","post_modified_gmt":"2024-04-12 14:47:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=122694","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 11, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Finalists-Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Expies logo on the left, with red, blue, yellow, purple, and green nodes creating an &quot;E.&quot; The blog title is on the right.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Finalists-Blog-Header.png 769w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Finalists-Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/2024-Expies-Promos_Finalists-Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/announcing-the-2024-iterable-expies-finalists\/"},{"ID":122666,"post_author":"97","post_date":"2024-04-09 13:35:41","post_date_gmt":"2024-04-09 20:35:41","post_content":"<p>Email marketing automation is a powerful business tool to streamline communication efforts, nurture leads, and drive conversions. Over the years, email marketing has evolved from simple one-off promotional emails to sophisticated, personalized communication journeys, tailored to individual customer behaviors and preferences.<\/p>\r\n<p>With automation, marketers can set up sequences of emails triggered by specific actions subscribers take or time intervals, allowing for targeted and timely engagement with their audience. Whether you're a small startup or a large enterprise, mastering email marketing automation can significantly enhance your marketing efforts and increase your return on investment (ROI).<\/p>\r\n<p>This article will discuss the various aspects of email marketing automation, how to use it, its benefits, and the steps for building your own automation. Keep reading to learn more about email automation and how to set up a workflow.<\/p>\r\n<ul>\r\n\t<li><a href=\"#whatIsEmailMarketing\" rel=\"noopener\">What is Email Marketing Automation?<\/a><\/li>\r\n\t<li><a href=\"#howToUse\" rel=\"noopener\">How to Use Automation in Email Marketing<\/a><\/li>\r\n\t<li><a href=\"#whatAreBenefits\" rel=\"noopener\">What Are the Benefits of Email Automation?<\/a><\/li>\r\n\t<li><a href=\"#howToBuild\" rel=\"noopener\">How to Build Automated Email Campaigns<\/a><\/li>\r\n\t<li><a href=\"#tips\" rel=\"noopener\">Email Marketing Automation Tips<\/a><\/li>\r\n\t<li><a href=\"#revolutionize\" rel=\"noopener\">Revolutionize Your Email Marketing<\/a><\/li>\r\n<\/ul>\r\n<h3 id=\"whatIsEmailMarketing\">What is Email Marketing Automation?<\/h3>\r\n<p>Email marketing automation involves the automated delivery of tailored and individualized emails to subscribers or customers triggered by predefined actions, events, or timing parameters.<\/p>\r\n<p>Automated email marketing allows marketers to create dynamic and highly relevant campaigns that engage recipients at the right moment with the right content, enhancing the customer experience, driving conversions, and improving the effectiveness of their email marketing.<\/p>\r\n<p>Simply put, email marketing automation allows marketers to set up sequences of emails that are automatically sent to subscribers based on specific criteria or user interactions. These criteria can include signing up for a newsletter, making a purchase, abandoning a shopping cart, clicking on a particular link, and more.<\/p>\r\n<h3 id=\"howToUse\">How to Use Automation in Email Marketing<\/h3>\r\n<p>So, <a href=\"https:\/\/iterable.com\/blog\/3-things-you-can-do-with-email-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">what can you do<\/a> with email marketing automation? Here are several ways you can use it in your marketing strategy:<\/p>\r\n<ul>\r\n\t<li><strong>Abandoned cart reminders<\/strong>: Abandoned cart emails are triggered when customers add items to their cart but fail to complete the purchase. Automation allows you to send timely reminders to encourage them to return and complete their transaction. These dynamic emails often include details of the items left in the cart, compelling visuals, and a clear call-to-action (CTA) to prompt the customer to revisit the website and finalize their purchase.<\/li>\r\n\t<li><strong>Re-engagement campaigns<\/strong>: Over time, subscribers may become disengaged or inactive. Re-engagement campaigns can help rekindle their interest and bring them back into the fold. Automated emails may offer incentives, exclusive promotions, or valuable content to reignite their interest and encourage them to interact with your brand again after a set period of no or little interaction.<\/li>\r\n\t<li><strong>Onboarding workflows<\/strong>: Onboarding workflows are automated communications that introduce new subscribers to your business, set expectations, and guide them through onboarding. Automated emails, for example, could be triggered when someone subscribes to your email list.<\/li>\r\n\t<li><strong>Drip campaigns<\/strong>: Drip campaigns can use automated emails to nurture leads, guiding them through the sales funnel over time. By segmenting your audience based on their interests, behaviors, or demographics, you can use automation to deliver targeted content and offers at each stage of their journey.<\/li>\r\n<\/ul>\r\n<h3 id=\"whatAreBenefits\">What are the Benefits of Email Automation?<\/h3>\r\n<p>While one-off promotional emails can be effective at delivering specific messages or offers to your audience, email automation offers several distinct advantages. By automating your email marketing efforts, you can achieve greater efficiency, consistency, and personalization in your marketing strategy. Here's a breakdown of some key advantages of automating emails:<\/p>\r\n<ul>\r\n\t<li><strong>Increase efficiency<\/strong>: Automation eliminates manual tasks associated with email marketing, such as individually crafting and sending emails, managing subscriber lists, and tracking campaign performance. Automating these repetitive processes can save time, reduce workload, and focus your efforts on more strategic activities.<\/li>\r\n\t<li><strong>Enhance customer experiences<\/strong>: Automation allows for highly targeted and personalized communication with subscribers, delivering content and promotions based on data like their interests, behaviors, and preferences. By sending timely and tailored emails, you can provide a more engaging and seamless experience, fostering stronger customer relationships.<\/li>\r\n\t<li><strong>Drive engagement<\/strong>: You can trigger automated emails based on specific subscriber actions or events, such as website visits, purchases, or form submissions. By delivering relevant content at the right moment, automation helps keep subscribers engaged with your brand, encouraging them to take the desired actions.<\/li>\r\n\t<li><strong>Minimize errors<\/strong>: Automation reduces the risk of human error associated with manual email marketing processes, such as typos, incorrect segmentation, or missed deadlines. With predefined workflows and automated quality checks, you can ensure emails are sent accurately and consistently.<\/li>\r\n\t<li><strong>Optimize resource management<\/strong>: By automating routine tasks and workflows, you can make better use of your resources, including time and budget. Email marketing automation allows you to achieve more with less to scale your marketing efforts without significantly increasing overhead costs or administrative burdens.<\/li>\r\n<\/ul>\r\n<h3 id=\"howToBuild\">How to Build Automated Email Campaigns<\/h3>\r\n<p>Building automated campaigns requires you to have email marketing automation software that lets you create workflows, segment your audience, personalize content, and schedule emails.. Once you're ready to begin, here's how to build an automated email campaign:<\/p>\r\n<ol>\r\n\t<li><strong>Establish the goals of your campaign<\/strong>: Clearly define the objectives you want to achieve with your automated email campaign. Whether it's increasing sales, nurturing leads, driving website traffic, or improving customer retention, having specific goals will guide your email marketing strategy.<\/li>\r\n\t<li><strong>Choose the right email automation software<\/strong>: Select an email automation platform that aligns with your needs, budget, and technical requirements. Look for features like workflow automation, audience segmentation capabilities, testing, analytics, and integration with other tools or platforms.<\/li>\r\n\t<li><strong>Segment your email list<\/strong>: Separate your email list into segments based on criteria such as demographics, behaviors, purchase history, or engagement levels. Segmentation lets you deliver more targeted and personalized content to different groups of subscribers, increasing relevance and effectiveness.<\/li>\r\n\t<li><strong>Build your workflows<\/strong>: Map out the customer journey and create automated workflows that guide subscribers through various stages of the campaign. Define triggers and actions that will initiate each email sequence, such as sign-ups, purchases, or specific interactions with your website or content.<\/li>\r\n\t<li><strong>Create your content<\/strong>: Develop compelling dynamic content for each email in your automated campaign. Tailor your messaging to resonate with your target audience's needs, interests, and preferences. Use persuasive copywriting, eye-catching visuals, and clear CTAs to drive engagement and conversions.<\/li>\r\n\t<li><strong>Test and send<\/strong>: Conduct thorough testing before launching your automated email campaigns to ensure everything works as intended. Test for email rendering across different devices and email clients, check for broken links and formatting issues, and review the automation workflow for any errors or gaps. You can also use seed testing to ensure your email reaches subscribers' inboxes. Once confident in your campaign setup, you can schedule or activate your automated emails.<\/li>\r\n<\/ol>\r\n<h3 id=\"tips\">Email Marketing Automation Tips<\/h3>\r\n<p>While email automation offers immense potential for driving engagement and conversions, its effectiveness depends on your strategic implementation of best practices. Whether you're a seasoned marketer or a newcomer, using these tips can help you through the process of setting up your email marketing automation campaigns:<\/p>\r\n<ul>\r\n\t<li><strong>Optimize your mobile content<\/strong>: With most email opens now happening on smartphones, it's crucial to ensure that your emails are optimized for mobile. Your emails should look good and be easily read on smartphones and tablets. Consider factors like font size, image size, and button placement.<\/li>\r\n\t<li><strong>Refine with A\/B testing<\/strong>: <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-a-b-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a> lets you compare two versions of an email to see which one performs better. You can test elements like subject lines, sender names, email copy, CTAs, or design elements to determine what resonates best with your audience.<\/li>\r\n\t<li><strong>Track your results<\/strong>: Tracking and analyzing metrics is the only way to know how well your emails performed. Keep a close eye on <a href=\"https:\/\/iterable.com\/blog\/email-marketing-kpis-to-keep-an-eye-on\/\" target=\"_blank\" rel=\"noopener\">email marketing KPIs<\/a> like open rates, click-through rates, conversions, deliverability metrics, and unsubscribe rates to measure campaign performance.<\/li>\r\n\t<li><strong>Follow all email marketing laws<\/strong>: Compliance with email marketing laws and regulations is non-negotiable. Make sure you're familiar with and adhere to laws such as <a href=\"https:\/\/gdpr.eu\/\" target=\"_blank\" rel=\"noopener\">GDPR<\/a> and <a href=\"https:\/\/www.fcc.gov\/general\/can-spam\" target=\"_blank\" rel=\"noopener\">CAN-SPAM<\/a>. This means getting explicit consent from subscribers, providing clear opt-out mechanisms, including your physical address in emails, and honoring unsubscribe requests.<\/li>\r\n<\/ul>\r\n<h3 id=\"revolutionize\">Revolutionize Your Email Marketing<\/h3>\r\n<p>With the right tools and best practices, you can use email marketing automation to streamline communication efforts, nurture leads, and drive conversions at scale. By embracing automation, you can deliver timely, personalized messages that speak to your audience, maximizing engagement.<\/p>\r\n<p>Iterable is a <a href=\"https:\/\/iterable.com\/blog\/30-cross-channel-marketing-stats-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">cross-channel marketing platform<\/a> with email marketing automation that empowers marketers to create, deploy, and optimize automated campaigns. With workflow automation, advanced segmentation capabilities, and robust analytics, Iterable provides everything you need to build and execute successful email\u2014and cross-channel\u2014campaigns.<\/p>\r\n<p><em>To learn more about how Iterable can help you execute email marketing automation, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Email Marketing Automation: How to Automate Emails Like a Pro","post_excerpt":"This article will discuss the various aspects of email marketing automation, how to use it, and its benefits.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"email-marketing-automation","to_ping":"","pinged":"","post_modified":"2024-05-30 10:15:43","post_modified_gmt":"2024-05-30 17:15:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=122666","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 09, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040924_Email-Marketing-Automation_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Red background with blue node in the top right corner. In the node is a white envelope icon. The blog title is in white in the lower left corner.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040924_Email-Marketing-Automation_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040924_Email-Marketing-Automation_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040924_Email-Marketing-Automation_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/email-marketing-automation\/"},{"ID":122597,"post_author":"97","post_date":"2024-04-08 13:32:24","post_date_gmt":"2024-04-08 20:32:24","post_content":"<p><a href=\"https:\/\/www.g2.com\/products\/iterable\/reviews\" target=\"_blank\" rel=\"noopener\">G2<\/a>, a leading peer-to-peer review site, names the Best Software every year. To qualify for this award, G2 looks at the more than 50 required reviews on a software\u2019s G2 page and consolidates the feedback. This year, we\u2019re honored that, according to G2\u2019s Best Software by Function, <strong>Iterable has been named amongst the top 50 Best Marketing &amp; Digital Advertising Products for 2024<\/strong>.<\/p>\r\n<h3>Best Marketing &amp; Digital Advertising Software Products<\/h3>\r\n<p>According to G2, \u201cTo qualify for the best Marketing Digital Advertising software list, products must be listed under one or more of the <a href=\"https:\/\/www.g2.com\/categories\/marketing\" target=\"_blank\" rel=\"noopener\">Marketing<\/a> or <a href=\"https:\/\/www.g2.com\/best-software-companies\/top-marketing\" target=\"_blank\" rel=\"noopener\">Digital Advertising<\/a> software categories.<\/p>\r\n<p>Businesses use marketing and digital ad software to automate marketing processes, manage marketing and advertising campaigns, and measure marketing performance. These software solutions can be used to generate leads, promote products and services, manage customer data, improve customer experiences, and analyze marketing effectiveness.\u201d<\/p>\r\n<h3>Marketing Automation by Iterable<\/h3>\r\n<p>Because the award is Best Software by Function, G2 assigns each marketing and digital advertising software a \u201cmain category.\u201d Iterable falls under the Marketing Automation category.<\/p>\r\n<p>G2 defines Marketing Automation software as a product that \u201cautomates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects.\u201d<\/p>\r\n<p>With Iterable\u2019s <a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">AI Suite<\/a>, marketers can combine artificial intelligence and marketing automation to make customer communication not only easy, but impactful. With features like Send Time Optimization (STO), Channel Optimization, Frequency Optimization (beta), Copy Assist, Brand Affinity, and more, Iterable can take the manual guesswork out of sending the right marketing messages at the right time. Here\u2019s how.<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360050923471-Send-Time-Optimization\" target=\"_blank\" rel=\"noopener\"><strong>Send Time Optimization (STO)<\/strong><\/a>: \u201cSend Time Optimization (STO) is an Iterable AI feature that helps send email and push notifications when your contacts are most likely to engage with them. For each campaign recipient, STO analyzes historical engagement behavior and selects an optimal, per-person send time.\u201d<\/li>\r\n\t<li><strong><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/13102589168916-Channel-Optimization\" target=\"_blank\" rel=\"noopener\">Channel Optimization<\/a><\/strong>: \u201cWhen a user arrives in a Channel Optimization send tile in a journey, Iterable analyzes their historical data and sends the message to the channel it determines they\u2019re most likely to engage with. Data is analyzed on a weekly basis to account for changes in channel preference.\u201d<\/li>\r\n\t<li><strong><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/15342990564372-Frequency-Management\" target=\"_blank\" rel=\"noopener\">Frequency Optimization<\/a><\/strong> (beta): \u201cThis feature uses Iterable AI to maximize engagement by adjusting how many email, SMS, and\/or push notifications each user receives in a given period of time, based on their historical engagement data. For more information about beta testing this feature, talk to your Iterable customer success manager.\u201d<\/li>\r\n\t<li><strong><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/17172997847572-Copy-Assist?gad_source=1&amp;gclid=Cj0KCQjwq86wBhDiARIsAJhuphkHyaRJ16qOJQWP935O98Vz4vDN7bJ5xlj65kJNCoSbY3JrjFc2qjQaAtNVEALw_wcB\" target=\"_blank\" rel=\"noopener\">Copy Assist<\/a><\/strong>: This \u201cIterable AI feature that enhances and expedites the process of writing copy for your campaigns. When you're creating a campaign or template, enter text as you always do, and Copy Assist generates alternative suggestions for you to consider.\u201d<\/li>\r\n\t<li><strong><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990191-Brand-Affinity\" target=\"_blank\" rel=\"noopener\">Brand Affinity<\/a><\/strong>: \u201cBrand Affinity uses Iterable AI to label your users based on their historical level of engagement with your brand. You can use these labels in segmentation, campaigns, journeys, data feeds, and Catalog collections to send personalized, relevant messages to your customers.\u201d<\/li>\r\n<\/ul>\r\n<p>In addition to the AI Suite, Iterable\u2019s key features support cross-channel automation. Take <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/6027159030804-Building-Journeys\" target=\"_blank\" rel=\"noopener\">Iterable Studio<\/a>, for example. This journey-building tool allows marketers to create an automated user journey via an intuitive drag-and-drop interface.<\/p>\r\n\r\n[caption id=\"attachment_122598\" align=\"alignnone\" width=\"932\"]<img class=\"size-full wp-image-122598\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/creating-a-tileset.png\" alt=\"A screenshot of the Iterable Studio showing tilesets in a built journey \" width=\"932\" height=\"914\" \/> <em>This is an example of a welcome sequence that not only uses tilesets, but AI as well.<\/em>[\/caption]\r\n\r\n<p>This tool can be used to automate marketing messages across various channels, at certain times, to specific segments. You can even perform <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/16331484154132-Journey-Setup-Filter-Tiles#a-b-split-tiles\" target=\"_blank\" rel=\"noopener\">automated A\/B tests<\/a> within Studio to maximize engagement. It\u2019s no wonder Iterable fits into G2\u2019s Marketing Automation category.<\/p>\r\n<h3>Why Iterable Fits the Bill<\/h3>\r\n<p>G2 actually has a list of features for a software to be considered as a Marketing Automation software, making it even clearer why Iterable fits the bill. To qualify for inclusion in the <strong>Marketing Automation<\/strong> category, a product must, among other factors:<\/p>\r\n<ul>\r\n\t<li>Automate two or more of the following: email, social media, SMS, and digital ads \u2705<\/li>\r\n\t<li>Provide advanced email marketing capabilities including A\/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting \u2705<\/li>\r\n\t<li>Act as a central marketing database for marketing information and interactions \u2705<\/li>\r\n\t<li>Allow dynamic segmentation of marketing campaign targets \u2705<\/li>\r\n\t<li>Contact targets across multiple channels after specific actions, triggers, or periods of time \u2705<\/li>\r\n\t<li>Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and\/or campaign ROI \u2705<\/li>\r\n<\/ul>\r\n<p>In addition, these following metrics affect a company\u2019s <strong>Satisfaction<\/strong> rating:<\/p>\r\n<ul>\r\n\t<li>Customer satisfaction with end user-focused product attributes based on user reviews<\/li>\r\n\t<li>Popularity and statistical significance based on the number of reviews received by G2<\/li>\r\n\t<li>Quality of reviews received (reviews that are more thoroughly completed will be weighted more heavily)<\/li>\r\n\t<li>Age of reviews (more-recent reviews provide relevant and up-to-date information that is reflective of the current state of a product)<\/li>\r\n\t<li>Customers' satisfaction with administration-specific product attributes based on user reviews<\/li>\r\n\t<li>Overall customer satisfaction and Net Promoter Score\u00ae (NPS) based on ratings by G2 users<\/li>\r\n<\/ul>\r\n<h3>What Our Customers Say About Us<\/h3>\r\n<blockquote>\r\n<p><em>\u201cI love the user friendly interface, especially for someone who is coming more from the marketing side, without a ton of technical experience. The flows and journeys are easy to build and the capabilities are very advanced. In addition, I appreciate that Iterable is always looking to improve their product and has a future-oriented mindset, introducing features such as their AI Suite and Copy Assist, which can help automate more of the operational work &amp; inspire new ideas. Not least, our CSM is very involved &amp; helpful with our questions &amp; ideas, so the support is appreciated.\u201d<\/em><\/p>\r\n<p><em>- <a href=\"https:\/\/www.g2.com\/products\/iterable\/reviews\/iterable-review-8974490\" target=\"_blank\" rel=\"noopener\">Sanda Z. (Mid-Market 51-1000 emp.)<\/a><\/em><\/p>\r\n<p><em>\u201cInnovative staying ahead of the curve in the tech space. One of the best workflow building and segmentation tool.\u201d<\/em><\/p>\r\n<p><em>- <\/em><a href=\"https:\/\/www.g2.com\/products\/iterable\/reviews\/iterable-review-8725188\" target=\"_blank\" rel=\"noopener\"><em>Kaylyn K. (Small-Business 50 or fewer emp.)<\/em><\/a><\/p>\r\n<p><em>\u201cI am newer to Iterable (~7 mos), and have previously used competitors including Mailchimp, Braze, and Hubspot. So far, some key pro's to using Iterable include the user friendly interface and a responsive customer support team.\u201d<\/em><\/p>\r\n<p><em>- <a href=\"https:\/\/www.g2.com\/products\/iterable\/reviews\/iterable-review-8328528\" target=\"_blank\" rel=\"noopener\">Julia A. Mid-Market 51-1000 emp.)<\/a><\/em><\/p>\r\n<\/blockquote>\r\n<p>Thank you to our amazing customers for their partnership in maintaining Iterable as one of the best Best Marketing &amp; Digital Advertising Products on the market!<\/p>\r\n<p><em>Looking to learn more about Iterable? <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo today<\/a>.<\/em><\/p>","post_title":"Iterable Named a 2024 Best Software by G2","post_excerpt":"We\u2019re honored that Iterable has been named a 2024 Best Software in Marketing & Digital Advertising Products (Marketing Automation) by G2. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-named-a-2024-best-software-by-g2","to_ping":"","pinged":"","post_modified":"2024-06-03 13:04:34","post_modified_gmt":"2024-06-03 20:04:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=122597","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 08, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"},{"term_id":3400,"name":"Popular Download","slug":"popular-download","term_group":0,"term_taxonomy_id":3400,"taxonomy":"resource_type","description":"","parent":0,"count":12,"filter":"raw","term_order":"6"}],"term_slugs":["blog-post","popular-download"],"term_names":["Blog Post","Popular Download"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040824_G2_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Green bac\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040824_G2_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040824_G2_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040824_G2_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-named-a-2024-best-software-by-g2\/"},{"ID":122388,"post_author":"97","post_date":"2024-04-03 12:27:05","post_date_gmt":"2024-04-03 19:27:05","post_content":"<p>Imagine pouring your heart and soul into a marketing campaign, only for it to vanish into the digital abyss. In today's oversaturated media landscape, countless emails go unopened, social media posts get lost in the scroll, and targeted ads fail to resonate. The culprit? A fragmented marketing approach that treats each channel as an island instead of incorporating them into a unified ecosystem.<\/p>\r\n<p>This single-channel strategy might have worked in a simpler era, but today's customers are digital nomads, seamlessly transitioning between platforms and devices. They adopt new channels and can even abandon old, tried-and-true channels when they no longer benefit from them.<\/p>\r\n<p>Additionally, when customers see disparate, disconnected messages on different channels from a single brand, it can feel like those messages are coming from different companies altogether. In modern marketing, truly reaching and resonating with customers requires a holistic strategy that transcends the limitations of a single touchpoint. Consistent messaging needs to move across marketing channels\u2014a.k.a. cross-channel marketing.<\/p>\r\n<h3>Why Cross-Channel Marketing is Essential<\/h3>\r\n<p>Cross-channel marketing isn't about blasting generic messages across multiple platforms. It's about orchestrating a personalized, unified customer experience, ensuring consistent branding and messaging across all touchpoints. Cross-channel marketing not only benefits the customer, it benefits your brand too.<\/p>\r\n<h4>Reach Customers Where They Are<\/h4>\r\n<p>Single channel campaigns can miss some customers entirely if that particular channel is not the one that customers are actively using. By reaching them on their preferred platforms with relevant messages, cross-channel marketing allows for a much higher likelihood of those messages to be seen and interacted with.<\/p>\r\n<p><em><strong>Tip<\/strong>: Marketing platforms that are driven by historical data and AI can allow marketers to easily set up campaigns that automatically leverage channels that customers interact with most. Best-practice marketing organizations will ensure that their martech platforms can do this with ease.<\/em><\/p>\r\n<h4>Boost Engagement &amp; Conversions<\/h4>\r\n<p>Imagine a customer browsing a product on your website. With cross-channel marketing, you might retarget them with a social media ad featuring the product they viewed, followed by a personalized email featuring that product and then, if they still haven\u2019t interacted with your messaging, an SMS or push notification with a discount code.<\/p>\r\n<p>This creates a cohesive experience that resonates with the customer and increases the chance of conversion. By tailoring communication to each channel and leveraging customer data for personalization, cross-channel marketing guides customers seamlessly through the buying journey, leading to significant improvements in engagement and conversion rates.<\/p>\r\n<p><em><strong>Tip<\/strong>: Map out each stage of the buyer's journey and create templated content blocks for each stage and channel, leaving space for dynamic content snippets that contain personalized content for things like products viewed, sale prices and even promotion dates.<\/em><\/p>\r\n<h4>Build Stronger Customer Relationships<\/h4>\r\n<p>Consistency across touchpoints fosters trust and loyalty\u2014the bedrock of any strong customer relationship. A single, impersonal message might be easily lost or dismissed, but a well-coordinated cross-channel campaign can create a lasting connection with your customers.<\/p>\r\n<p>Cross-channel marketing allows you to deliver relevant content and offers at each stage of the buying journey. This can be easily done with best-in-class marketing platforms that leverage historical data on customer interactions to determine segments, channels, content and send times. This personalized approach shows the customer you care about their individual journey, rather than just a quick sale. This builds trust and fosters a sense of loyalty that goes beyond a single transaction.<\/p>\r\n<p><em><strong>Tip<\/strong>: In addition to where they are, think about <strong>when<\/strong> a customer is more likely to engage. Historical data should help inform when each customer is most active and knowing this, in addition to their preferred channel, can demonstrate that you really listen to your customers.<\/em><\/p>\r\n<h3>Fueling Cross-Channel Marketing Campaigns with Customer Data<\/h3>\r\n<p>If there\u2019s one thing to take away from this post so far it's that effective cross-channel marketing cannot exist without a strong foundation of quality customer data. This data allows you to personalize communication, tailor content to specific channels, and ultimately, create a seamless, individualized customer experience. Below are some key steps to developing a cross-channel marketing strategy built on customer data.<\/p>\r\n<h4>1. Create a Unified Customer View<\/h4>\r\n<p>The key is to establish a unified customer view. This is your single source of truth for customer profile and interaction data. This can be created within a traditional <a href=\"https:\/\/iterable.com\/resources\/articles\/customer-experience\/customer-engagement\/what-is-a-customer-data-platform-and-how-does-it-work\/?gad_source=1&amp;gclid=Cj0KCQjw2a6wBhCVARIsABPeH1t7BH5wa8j4fJvQ2h7VFZ4X7AXukAYfshCBCGcMSJu2k0B1K1ZQ_XcaAvwUEALw_wcB\" target=\"_blank\" rel=\"noopener\">CDP<\/a> (customer data platform) or data warehouse. This platform will be able to gather or ingest customer information from all touchpoints\u2014website visits, social media interactions, email clicks, purchase history, etc.\u2014and create a holistic customer profile.<\/p>\r\n<p>For companies using a data warehouse, the approach might involve creating a central repository within the data warehouse that compiles customer data from various sources. This ensures a comprehensive understanding of each individual, enabling personalization across channels.<\/p>\r\n<h4>2. Segment Your Data<\/h4>\r\n<p>As we discussed in our recent blog post, <a href=\"https:\/\/iterable.com\/blog\/making-better-customer-segments-and-why-it-matters\/\" target=\"_blank\" rel=\"noopener\">Making Better Customer Segments and Why it Matters<\/a>, effective segmentation goes beyond basic demographics and emphasizes building comprehensive customer profiles based on data points like purchase history, product preferences, message interactions, website visits, etc. to create highly targeted groups for personalized messaging.<\/p>\r\n<p>Experienced cross channel marketing professionals, armed with modern platforms, leverage layers of segmentation which allow them to start with broad audiences\u2014think, all customers who have opted in to marketing emails\u2014and then whittle those groups down to smaller and smaller segments with layered segments for highly personalized messages. And the best part is that these layers can be reused repeatedly for future campaigns\u2014small and large, specific and broad.<\/p>\r\n<h4>3. Automate Marketing Tasks<\/h4>\r\n<p>Choose a cross-channel marketing platform that integrates with your chosen data source and allows you to streamline the campaign creation process through <a href=\"https:\/\/adage.com\/white-paper\/less-do-more-think-how-succeed-ai-powered-marketing-era\" target=\"_blank\" rel=\"noopener\">AI-driven automation<\/a>. Some notable Iterable examples are:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/5000056031508-Predictive-Goals-Overview\" target=\"_blank\" rel=\"noopener\"><strong>Predictive Goals<\/strong><\/a>: An AI-driven feature that analyzes user behavior and predicts which users are most likely to perform certain actions based on business goals<\/li>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/17172997847572-Copy-Assist\" target=\"_blank\" rel=\"noopener\"><strong>Copy Assist<\/strong><\/a>: which helps marketers generate copy for messages<\/li>\r\n\t<li><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360050923471-Send-Time-Optimization\" target=\"_blank\" rel=\"noopener\"><strong>Send Time Optimization (STO)<\/strong><\/a>: Another AI-driven feature that leverages customer interaction data to send messages at the most optimal time<\/li>\r\n<\/ul>\r\n<p>Automating as much of the campaign creation process as possible, while still sending customers highly personalized, relevant campaigns, is a win for both the marketers who are being asked to do more with less and the customers who feel more connected to brands.<\/p>\r\n<h4>4. Track Cross-Channel Analytics<\/h4>\r\n<p>Lastly, track and analyze customer behavior across all channels by leveraging the analytics insights tools found within your cross-channel marketing platform. Firstly, with these insights you can keep a finger on the pulse of your active campaigns so that you can identify any potential issues before they become real problems.<\/p>\r\n<p>Secondly, you\u2019ll use them to monitor how well specific channels are performing as well as the content being leveraged within those channels. This will help you optimize where needed for active campaigns and inform your strategy for future campaigns. By continuously analyzing your data, you can refine your cross-channel strategy and create even more seamless customer journeys.<\/p>\r\n<p>Remember, high-quality customer data is the fuel that drives a successful cross-channel marketing campaign. By implementing these steps, you can create a unified experience for your customers, regardless of the touchpoint, and ultimately achieve your marketing goals.<\/p>\r\n<h3>Build Connections Between Channels and With Customers<\/h3>\r\n<p>In the competitive world of modern marketing, a fragmented approach leaves your brand adrift in a sea of noise. Cross-channel marketing empowers you to break free from these limitations. By <a href=\"https:\/\/iterable.com\/whitepaper\/how-to-orchestrate-your-cross-channel-campaigns-for-peak-harmonization\/\" target=\"_blank\" rel=\"noopener\">orchestrating a unified customer journey<\/a> across all touchpoints, you can transform fleeting interactions into lasting customer relationships and ultimately, drive sustainable business growth.<\/p>\r\n<p><em>To learn more about how Iterable can help you automate and optimize your cross-channel marketing campaigns, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a custom demo today<\/a>.<\/em><\/p>","post_title":"Why Cross-Channel Marketing is Essential for Modern Businesses","post_excerpt":"Reaching customers requires a holistic strategy that transcends the limitations of a single touchpoint a.k.a. cross-channel marketing.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"why-cross-channel-marketing-is-essential-for-modern-businesses","to_ping":"","pinged":"","post_modified":"2024-05-30 10:11:43","post_modified_gmt":"2024-05-30 17:11:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=122388","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 03, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040224_Sterling-Cross-Channel-Marketing_Blog-Header-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Orange background with purple circle in the middle. In the circle is a 3 by 3 grid of dots with some dots highlighted in white.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040224_Sterling-Cross-Channel-Marketing_Blog-Header-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040224_Sterling-Cross-Channel-Marketing_Blog-Header-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/040224_Sterling-Cross-Channel-Marketing_Blog-Header-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/why-cross-channel-marketing-is-essential-for-modern-businesses\/"},{"ID":122327,"post_author":"97","post_date":"2024-04-02 13:48:32","post_date_gmt":"2024-04-02 20:48:32","post_content":"<p>It\u2019s the fourth and final installment in our AI blog series, highlighting our recent study with Wakefield Research and Ad Age.<\/p>\r\n<p>In case you missed it, in previous posts, we covered:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/iterable.com\/blog\/survey-says-what-marketers-really-think-about-generative-ai\/\" target=\"_blank\" rel=\"noopener\">What marketers really think about generative AI<\/a><\/li>\r\n\t<li><a href=\"https:\/\/iterable.com\/blog\/how-ai-automation-optimization-impacts-todays-marketers\/\" target=\"_blank\" rel=\"noopener\">How AI automation and optimization impacts today\u2019s marketers<\/a><\/li>\r\n\t<li><a href=\"https:\/\/iterable.com\/blog\/explainable-ai-the-next-stage-of-evolution\/\" target=\"_blank\" rel=\"noopener\">Why explainability and optionality are the foundation and future of all AI marketing<\/a><\/li>\r\n<\/ul>\r\n<p>We\u2019re now concluding this series with an explainer on predictive AI. Once we reveal the current state of predictive AI, we\u2019ll share a marketing success story and how to set up your marketing campaigns for success using Iterable\u2019s Predictive Goals.<\/p>\r\n<p>Let\u2019s get started.<\/p>\r\n<p><em>Want even more stats about AI marketing? Head to Ad Age now to <a href=\"https:\/\/adage.com\/white-paper\/less-do-more-think-how-succeed-ai-powered-marketing-era\" target=\"_blank\" rel=\"noopener\">download the full study<\/a>.<\/em><\/p>\r\n<h3>What is Predictive AI?<\/h3>\r\n<p>Ad Age explains that marketers have been using artificial intelligence\u2014despite its recent hype\u2014 for predictive analytics and personalized communications for many years. It defines predictive AI as using, \u201cmachine learning-based AI models [to] churn out customer insights and help marketers predict audiences and build segments for digital campaigns.\u201d<\/p>\r\n<p>When asked which type of AI would make marketers\u2019 jobs easier, survey respondents listed predictive in the top four:<\/p>\r\n<ul>\r\n\t<li><strong>Optimization<\/strong> (e.g. automatically recommending improvements): 57%<\/li>\r\n\t<li><strong>Automation<\/strong> (e.g. machines automatically do tasks without intervention): 53%<\/li>\r\n\t<li><strong>Predictive<\/strong> (e.g. segment most likely to convert): 50%<\/li>\r\n\t<li><strong>Generative<\/strong> (e.g. content creation): 49%<\/li>\r\n<\/ul>\r\n<p>That said, these categories aren\u2019t mutually exclusive, and indeed, Ad Age mentions the benefits of using them in tandem:<\/p>\r\n<blockquote>\r\n<p><em>\u201cWhen combined with predictive analytics, AI-driven automation features can help marketers strengthen customer relationships, improve brand performance and meet their KPIs in today\u2019s fast-moving marketplace.\u201d<\/em><\/p>\r\n<\/blockquote>\r\n<p>To demonstrate how predictive AI can positively impact your marketing campaigns, let\u2019s walk through a case study of the technology-powered real estate brokerage, <a href=\"https:\/\/www.redfin.com\/\" target=\"_blank\" rel=\"noopener\">Redfin<\/a>.<\/p>\r\n<h3>How Predictive AI Works<\/h3>\r\n<p>Iterable\u2019s <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/5000056031508-Predictive-Goals-Overview?gad_source=1&amp;gclid=CjwKCAjwtqmwBhBVEiwAL-WAYS6Lp-LgtSMWvja9axvmlsjQopxt-5deH7q0JkGxEENhdkNaFmidYhoCohEQAvD_BwE\" target=\"_blank\" rel=\"noopener\">Predictive Goals<\/a> feature analyzes your historical data and predicts which users are most likely to convert on your business goals in the future.<\/p>\r\n<p>We gave a brief explainer of Predictive Goals <a href=\"https:\/\/iterable.com\/blog\/explainable-ai-the-next-stage-of-evolution\/\" target=\"_blank\" rel=\"noopener\">in our last post<\/a> on how the platform bridges the gap between insights and actions. Diving deeper here, you can use Predictive Goals for the following use cases:<\/p>\r\n<ul>\r\n\t<li>Identifying segments of users who are likely to convert on business goals you want to optimize\u2014like purchases and clicks\u2014or minimize\u2014like returns or unsubscribes.<\/li>\r\n\t<li>Identifying which of your project\u2019s relevant user properties and first-party data you want to increase or decrease in frequency to promote desired outcomes\u2014like sending more special offers to the users who are most likely to make multiple purchases each month.<\/li>\r\n\t<li>Generating conversion probability scores for use in journeys to direct how users interact with your brand\u2014like creating a loyalty campaign for users with strong scores.<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_122334\" align=\"alignnone\" width=\"1674\"]<img class=\"size-full wp-image-122334\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Screen-Shot-2024-04-02-at-4.38.41-PM.png\" alt=\"Screenshot of Iterable platform showing the possible templates to use when creating a goal from scratch.\" width=\"1674\" height=\"678\" \/> <em>With Iterable, you can create a new predictive goal from scratch or use one of the available templates displayed in the image above.<\/em>[\/caption]\r\n\r\n<p>As always with any AI model, the larger the dataset, the more effective the outcomes. We recommend at least three to six months of historical data and 100,000 unique users to achieve a meaningful forecast.<\/p>\r\n<h3>Putting Predictive Goals Into Practice<\/h3>\r\n<p>You can create up to six predictive goals with Iterable\u2019s AI suite. To build a predictive goal, use one of the predefined templates or criteria you specify based on your particular business goals.<\/p>\r\n<p>In the example below, your goal criteria could look for users who might add at least one item to their carts OR redeem at least one promo code, AND who have a Premium account type within a given month.<\/p>\r\n\r\n[caption id=\"attachment_122340\" align=\"alignnone\" width=\"1614\"]<img class=\"size-full wp-image-122340\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Screen-Shot-2024-04-02-at-4.40.51-PM.png\" alt=\"Screenshot of Iterable platform showing to goal criteria.\" width=\"1614\" height=\"932\" \/> <em>Completely customize your Predictive Goals by setting specific goal criteria relevant to your business.<\/em>[\/caption]\r\n\r\n<p>Once your Predictive Goals are built, you\u2019ll see information about how likely users are to convert on your goal from the last refresh date through a 30-day period of time. Predictive Goals don\u2019t have an end date, but instead \u201croll\u201d from one refresh to the next, so you can keep an eye out for potential trends.<\/p>\r\n<p>The dashboard also gauges predictive strength, telling you how reliable a prediction is likely to be from a range of weak to satisfactory to strong. This predictive strength is refreshed monthly to account for recent changes to relevant project-related data.<\/p>\r\n\r\n[caption id=\"attachment_122346\" align=\"aligncenter\" width=\"369\"]<img class=\"size-full wp-image-122346\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/XAI-insights.png\" alt=\"Screenshot of Iterable's Explainable AI pie chart.\" width=\"369\" height=\"962\" \/> <em>You can better understand your AI-powered predictions by evaluating each goal\u2019s predictive strength.<\/em>[\/caption]\r\n\r\n<p>There is so much to see underneath the hood of this robust feature, so be sure to check out our support articles on <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/5057806565140-Building-a-Predictive-Goal\" target=\"_blank\" rel=\"noopener\">building<\/a> and <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/5000143065492-Evaluating-Your-Prediction\" target=\"_blank\" rel=\"noopener\">evaluating<\/a> a predictive goal to learn more.<\/p>\r\n<h4>Redfin Lifts Conversions 72% With Predictive AI<\/h4>\r\n<p>Effective marketing is all about reaching people with the right message at the right time, and that\u2019s never been truer than in real estate. With more than 50 million average monthly users across 100 markets, <a href=\"https:\/\/iterable.com\/customers\/redfin\/\" target=\"_blank\" rel=\"noopener\">Redfin<\/a> is the #1 real estate brokerage in the United States.<\/p>\r\n<p>But despite its sizable audience, only a small percentage of Redfin users are active\u2014meaning they\u2019ve engaged with an email or visited Redfin\u2019s website in the last 30 days. People don\u2019t buy or sell a home frequently, so these actions are crucial early indicators that a user is ready to use Redfin\u2019s services.<\/p>\r\n<p>To take the guesswork and manual labor out of predicting the highest converting users, Redfin uses Predictive Goals, part of Iterable\u2019s AI suite, to move users from inactive to active.<\/p>\r\n\r\n[caption id=\"attachment_122352\" align=\"alignnone\" width=\"1672\"]<img class=\"wp-image-122352 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Screen-Shot-2024-04-02-at-4.44.19-PM.png\" alt=\"Side by side of two examples of Redfin emails identified as high converting emails. \" width=\"1672\" height=\"732\" \/> <em>Redfin sent conversion-oriented emails like these to potential homebuyers and sellers, identified by Iterable\u2019s Predictive Goals as having the highest likelihood to convert.<\/em>[\/caption]\r\n\r\n<p>The retention marketing team at Redfin used holdout groups to determine the incremental difference that Predictive Goals made on conversions. Then they sent conversion-oriented emails to both Predictive Goals homebuyers and sellers, achieving significant results:<\/p>\r\n<ul>\r\n\t<li>A <strong>72% lift<\/strong> in converting inactive sellers to an active state<\/li>\r\n\t<li>A <strong>15% lift<\/strong> in converting inactive buyer to an active state<\/li>\r\n\t<li>A directionally positive lift in seller consultations and tours booked by buyers<\/li>\r\n<\/ul>\r\n<p>Notably, with Iterable\u2019s more predictive insights, the marketing team has the information they need to act quickly, with minimal-to-no support from engineering. The platform allows them to be creative and experiment with all their customer data at their fingertips.<\/p>\r\n<p>Lisa Tulloch, Email Marketing Channel Manager at Redfin, spoke to the power of predictive AI:<\/p>\r\n<blockquote>\r\n<p><em>\u201cPredictive Goals has been an absolute game-changer for our team, maximizing our efficiencies and accelerating time to value. We\u2019ve seen the tangible benefits of AI on our business, and look forward to seeing the impact of Iterable\u2019s new AI innovations.\u201d<\/em><\/p>\r\n<\/blockquote>\r\n<p>Not to mention, you don\u2019t have to be one of the largest real estate marketplaces to experience the value of predictive AI. Let\u2019s now see predictive AI in action by walking through how a brand can set up its own Predictive Goals using Iterable.<\/p>\r\n<h3>We Predict Knockout Marketing Campaigns in Your Future<\/h3>\r\n<p>AI technology is only getting better and more sophisticated, so if you want your marketing campaigns to be at the forefront of innovation, <a href=\"https:\/\/adage.com\/white-paper\/less-do-more-think-how-succeed-ai-powered-marketing-era\" target=\"_blank\" rel=\"noopener\">download the full Ad Age report<\/a> for even more stats and insights on AI tools.<\/p>\r\n<p>And if you\u2019re curious to see what predictive AI can do for your brand, we\u2019re here to help.<\/p>\r\n<p><em>Want to get started building business-specific predictive goals? Reach out and <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">schedule a custom demo of Iterable AI today<\/a>.<\/em><\/p>","post_title":"What is Predictive AI?","post_excerpt":"We\u2019re now concluding this series with an explainer on predictive AI. We\u2019ll also share how to set up Iterable\u2019s Predictive Goals.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"what-is-predictive-ai","to_ping":"","pinged":"","post_modified":"2024-04-02 13:48:32","post_modified_gmt":"2024-04-02 20:48:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=122327","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 02, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/032824_Predictive-AI_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Blue background, red node in top right corner with brain icon in it. Predictive AI words in the bottom left corner.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/032824_Predictive-AI_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/032824_Predictive-AI_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/032824_Predictive-AI_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/what-is-predictive-ai\/"},{"ID":122283,"post_author":"97","post_date":"2024-04-01 07:24:35","post_date_gmt":"2024-04-01 14:24:35","post_content":"<p>We\u2019re living in a world reliant on technology. We\u2019re locked to our screens, developing what experts call \u201c<a href=\"https:\/\/www.health.com\/tech-neck-7488554#:~:text=Tech%20neck%20is%20any%20form,the%20shoulders%20to%20slump%20forward.\" target=\"_blank\" rel=\"noopener\">tech neck<\/a>.\u201d Consumers shouldn\u2019t need blue light glasses to prevent headaches, or set timers on their phones to remind them they\u2019ve reached their screen time limit. At Iterable, we think that\u2019s just plain silly, which is why we\u2019re making it easier for marketers to connect with consumers in a different way.<\/p>\r\n<p>Introducing Iterable\u2019s brand new Analog Suite. See ya later advanced metrics, automated tracking, glowing screens, and efficiency. We\u2019re taking inspiration from the past to move us into the future. Our Analog Suite will include four new channels: <strong>Carrier Pigeon Delivery<\/strong>, <strong>Snail Mail<\/strong>, <strong>Fax Messaging<\/strong>, and <strong>Pager Notifications<\/strong>. Let\u2019s explore the features of these channels and, because we believe in transparency, we\u2019ll share both the benefits and considerations for each of them.<\/p>\r\n<h3>Carrier Pigeon Delivery<\/h3>\r\n<p>With Iterable\u2019s Carrier Pigeon Delivery you can reach new heights as you let your marketing initiatives take flight. Just attach whatever marketing message you\u2019re looking to send to an Iterable pigeon and let \u2018em fly.\u00a0<\/p>\r\n<p><img class=\"alignnone size-full wp-image-122296\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Analog-Suite_Carousel-02.png\" alt=\"red background, carrier pigeon in the top right corner with a blue messenger bag that has the iterable logo on it\" width=\"1080\" height=\"1080\" \/><\/p>\r\n<p><strong>Benefits<\/strong>: A friendly companion during down-time, absolutely zero technology involved, perfect for messages that aren\u2019t urgent and maybe don\u2019t need to be delivered at all, low cost (bird seed).<\/p>\r\n<p><strong>Considerations<\/strong>: Bird\u2026droppings, really clean and\/or closed windows, bread crumbs, <a href=\"https:\/\/www.nytimes.com\/2021\/12\/09\/technology\/birds-arent-real-gen-z-misinformation.html\" target=\"_blank\" rel=\"noopener\">Gen-Z may think they\u2019re robots<\/a>.\u00a0<\/p>\r\n<p>We actually sent a Pigeon announcing this Analog Suite to each of our existing customers\u2014still waiting on responses, but we\u2019re confident we\u2019ll hear back.\u00a0<\/p>\r\n<h4>How Fake Flights Used Pigeons to Increase Message\u2014and Wing\u2014Span<\/h4>\r\n<p>Definitely real travel brand, Fake Flights, was lucky enough to have access to our Carrier Pigeon Delivery beta and they\u2019ve already seen impressive results with this new channel.\u00a0<\/p>\r\n<p>Sending hundreds of thousands of communications per day requires a large fleet of feathered friends but, with Iterable\u2019s flexible premium fleet packages, brands can choose the number of pigeons that fits their messaging needs. Fake Flights has seen a 54% uplift in messages delivered\u2014attributed directly to the wind patterns in their geographic location\u2014and only a 400% increase in complaints of \"beak-related injuries.\u201d\u00a0<\/p>\r\n<p>Fake Flights now not only sells flights, but has their marketing messages soaring through the air as well\u2014talk about cloud storage!<\/p>\r\n<h3>Snail Mail<\/h3>\r\n<p>Let us be very clear: we\u2019re not talking about <a href=\"https:\/\/iterable.com\/solutions\/direct-mail-marketing\/\" target=\"_blank\" rel=\"noopener\">direct mail<\/a> when we say Snail Mail. Direct mail involves too much automation, efficiency, and tracking to be part of this Analog Suite. What we are talking about is snails. Literal snails. Just attach your messages to the mini mucousy mailmen and off they go.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-122302\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Analog-Suite_Carousel-03.png\" alt=\"Blue background, snail in the top right corner with an orange messenger back with an iterable logo on it -- bursting at the seams with mail.\" width=\"1080\" height=\"1080\" \/><\/p>\r\n<p><strong>Benefits<\/strong>: Most effective delivery channel immediately post the rainy season, slow and steady, delivers messages with a vintage, ground-worn aesthetic.\u00a0<\/p>\r\n<p><strong>Considerations<\/strong>: Salt.<\/p>\r\n<p><em>Note: There seems to be some\u2026unwanted interaction\u2026between the Iterable Pigeons and Snails. We do have plans to fix this on our product roadmap, so stay tuned!<\/em><\/p>\r\n<h3>Fax Messaging<\/h3>\r\n<p>You heard it here first (and probably last): Fax Messaging is making a comeback. For those who don\u2019t know how fax machines work, you just scan a message you want to send to your customers, dial their fax number, and the receiving machine will print the scanned message. All customers who opt-in to Iterable Fax Messaging will receive an Iterable-branded machine through which they can distribute messages.\u00a0<\/p>\r\n<p><img class=\"alignnone size-full wp-image-122308\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Analog-Suite_Carousel-04.png\" alt=\"purple background, fax machine with iterable logo in the top right corner.\" width=\"1080\" height=\"1080\" \/><\/p>\r\n<p><strong>Benefits<\/strong>: Warm paper coming out of the printer, no need for emails when hard copies exist.<\/p>\r\n<p><strong>Considerations<\/strong>: Absolutely zero metrics or tracking, your customers also need fax machines.<\/p>\r\n<p><em>Pro Tip: Get your filing cabinets ready and make sure you have a method for organizing all of the paper messages you\u2019ll be scanning.<\/em><\/p>\r\n<h3>Pager Notifications<\/h3>\r\n<p>Beep beep! Who needs a cellphone when you have Pager Notifications? Picture this: you want to connect with a customer but want to make sure they\u2019re available first. Simply dial their individual pager number (hello, personalization) and wait for them to call you! Inbound marketing at its finest.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-122314\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Analog-Suite_Carousel-05.png\" alt=\"green background, pager with iterable logo on the screen in the top right corner.\" width=\"1080\" height=\"1080\" \/><\/p>\r\n<p><strong>Benefits<\/strong>: The customer comes to you, no need to craft any messaging whatsoever, just make sure you have someone available to work the phones.<\/p>\r\n<p><strong>Considerations<\/strong>: Customers could just ignore your page.<\/p>\r\n<p>To quote the lyrics of the <a href=\"https:\/\/www.youtube.com\/watch?v=GIgLqN_rAXU\" target=\"_blank\" rel=\"noopener\">Kim Possible theme song<\/a>, \u201cCall me, beep me if you wanna reach me, when you wanna page me it's ok.\u201d Now, imagine your customers singing it\u2014compelling, right?<\/p>\r\n<h3>This is Totally, Completely Real<\/h3>\r\n<p>We want to stress the date we\u2019ve chosen to roll out this Analog Suite: <strong>April 32nd<\/strong>. We think it\u2019s important to note and set expectations for when these channels will be available to all customers. Spoiler alert: it\u2019s never. If it wasn\u2019t made clear as you read through the post, these will never be released to the public as legitimate channels. April Fools, ya\u2019ll!\u00a0<\/p>\r\n<p><em>If you\u2019re interested in a beta of the Analog Suite, please <strong>don\u2019t<\/strong> reach out to your CSM.<\/em><\/p>\r\n<p><em>If you\u2019re curious about our <strong>actual<\/strong> channel offerings\u2014none involve animals*\u2014be sure to <a href=\"https:\/\/activate.iterable.com\/event\/4ee3f19b-1575-4206-8bcf-045fb1268f37\/regProcessStep1?UTM_Campaign__aprilFools=&amp;UTM_Medium__blog=\" target=\"_blank\" rel=\"noopener\">register for Activate<\/a> (April 30 - May 2 in San Jose) and come talk to Iterable experts at our booth. We\u2019re just as funny IRL, we swear.<\/em><\/p>\r\n<p><sup><em>*But we DO have puppies coming to Activate!<\/em><\/sup><\/p>","post_title":"Introducing Iterable\u2019s New Analog Suite","post_excerpt":"Our Analog Suite will include four new channels: Carrier Pigeon Delivery, Snail Mail, Fax Messaging, and Pager Notifications.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"this-is-a-joke","to_ping":"","pinged":"","post_modified":"2024-04-01 08:07:33","post_modified_gmt":"2024-04-01 15:07:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=122283","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 01, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":488,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Analog-Suite_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable Analog Suite in White on a black background, four circles in the middle: on red with a white bird icon in it, one blue with a white snail icon in it, one purple with a white fax machine icon in it, and one green with a white pager icon in it. Yellow nodes sit at the top right and bottom left corners.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Analog-Suite_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Analog-Suite_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2024\/04\/Analog-Suite_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/this-is-a-joke\/"},{"ID":122236,"post_author":"97","post_date":"2024-03-28 08:38:26","post_date_gmt":"2024-03-28 15:38:26","post_content":"<p>AI adoption is in full swing for marketers across the globe. According to research we conducted with Wakefield Research and <a href=\"https:\/\/adage.com\/white-paper\/less-do-more-think-how-succeed-ai-powered-marketing-era\" target=\"_blank\" rel=\"noopener\">published in Ad Age<\/a>, 91% of marketers are already using these tools in some capacity at work. Saying AI is a new thing has become obsolete just as quickly as new tools are being released.<\/p>\r\n<p>But with the quick adoption has been quick calls for regulation. Mounting concerns have prompted a <a href=\"https:\/\/www.whitehouse.gov\/ostp\/ai-bill-of-rights\/\" target=\"_blank\" rel=\"noopener\">Blueprint for an AI Bill of Rights<\/a> from the White House and many companies\u2014Iterable included\u2014to initiate AI councils that review all tools for security and governance risks.<\/p>\r\n<p>Every week we are seeing new tools and new considerations around risk. So does this mean we slow down or continue forward? The answer is a bit more nuanced.<\/p>\r\n<h3>The State of AI<\/h3>\r\n<p>Whereas last year marketers took the time to test and learn, this year marketers are looking to optimize for even greater benefits in three phases.<\/p>\r\n<p>Any change worth having comes with risks. AI is <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2023\/06\/02\/the-15-biggest-risks-of-artificial-intelligence\/?sh=556137682706\" target=\"_blank\" rel=\"noopener\">no different<\/a>. But this shouldn\u2019t be a deterrent, and as you can see above, hasn\u2019t been for marketers.<\/p>\r\n<p>The truth is, these technologies are moving and evolving so quickly our understanding of the potential risks of AI is incomplete. We\u2019re in the \u201cwhat if\u201d stage where teams are working to mitigate risks that haven\u2019t arisen yet.<\/p>\r\n<p>The more we adopt and adapt, the more we find out and understand what safeguards should be put in place. Marketers are learning this in real time, but so are legal, security, and IT teams.<\/p>\r\n<h4>Phase One: Increasing Productivity With AI<\/h4>\r\n<p>AI liberates marketers from operational tasks that take time, resources, and headspace to complete. The net gain in time and headspace opens the door for strategy, creativity, and scaling production.<\/p>\r\n<p>When asked the top metrics for defining the ROI of AI, efficiency was the top selection. Marketers are facing increased expectations to reach their customers in a meaningful way despite battling against thousands of other brands vying for the same group\u2019s attention.<\/p>\r\n<p>It\u2019s a difficult ask, but one made that much easier by utilizing AI tools for increased production, execution, and\u2014perhaps most importantly\u2014experimentation. Optimization and automation beat out Generative as the types of AI our survey respondents believe will simplify their jobs the most.<\/p>\r\n<p>In an economic environment where marketers are asked to <a href=\"https:\/\/iterable.com\/whitepaper\/the-essential-guide-to-making-your-marketing-recession-proof\/\" target=\"_blank\" rel=\"noopener\">do more with less<\/a>, AI answers the call. We are already seeing some significant gains in productivity like our customer, <a href=\"https:\/\/iterable.com\/blog\/caredotcom\/\" target=\"_blank\" rel=\"noopener\">Care.com gaining 25% time by using Iterable\u2019s Channel Optimization<\/a>.<\/p>\r\n<h4>Phase Two: Unlocking Potential Through AI<\/h4>\r\n<p>As it stands, marketers are still adapting to the AI revolution. Yes, the majority are using these tools in their workspace, but there is an expertise gap forming. Just over half of survey respondents (53%) believe that the majority of their team is not fully trained to make the most of AI technologies.<\/p>\r\n<p>So we need to accelerate investments to upskill our teams in using these technologies\u2014everything from assisting in copy creation, to automating repetitive tasks, to automating decisioning for optimizing segments, channels and frequency.<\/p>\r\n<p>The experimentation with creative and AI technology occurring now will unlock previously untapped brand potential. As we start to actually apply AI to our everyday workflow, we will start to uncover opportunities we can\u2019t even conceive right now.<\/p>\r\n<p>We will start to reorganize our teams, develop new practices, and change once more the way we market to people. Imagine a world where it takes seconds to create multimedia content, or where we move away from websites altogether, where the concept of campaigns does not exist.<\/p>\r\n<p>The future of marketing and advertising technology will look vastly different in the coming years as the insights and scale from AI production converge creativity and personalization. As Josh Geiser, Senior Manager - CRM, Lifecycle and Mobile at Redbubble said: \u201cThe most exciting benefit of Iterable AI is giving us more time to daydream. When we can take a lot of that busy work away and let our minds wander, that\u2019s when we come up with our best ideas.\u201d<\/p>\r\n<p>The true opportunity behind AI is elevating entire industries, not just functions within teams.<\/p>\r\n<h4>Phase Three: The Intersection of Creativity and AI<\/h4>\r\n<p>But, this isn\u2019t to say the skills marketers have spent years developing will go away. They\u2019ll simply be utilized in different, more efficient ways. The creativity and ingenuity of marketers will still be crucial to the success of a brand.<\/p>\r\n<p>As more and more brands are built off the production of AI tools, we\u2019re likely to see more homogeneity in marketing. With the noise of advertising and marketing already clouding consumers\u2019 field of vision to find what they need, this potential future is bleak.<\/p>\r\n<p>That\u2019s where creativity and humanity come in. These tools will accelerate marketers\u2019 ability to build the foundation for strong brands, but it is up to the marketers driving brand development to add a human layer on top to make sure brands stand out in a sea of sameness.<\/p>\r\n<p>Context, connotation, intonation, sarcasm, slang. The way we communicate as people evolves quickly and these changes are often how we communicate. As the source of connecting brands and customers, marketers need to be sure to add the creative layer to their AI outputs to keep the human connection alive and thriving.<\/p>\r\n<h3>Where AI and Creativity Spark Marketing Joy<\/h3>\r\n<p>Much like how AI is being adapted and changing all at once, the above phases will happen concurrently for some and slower for others. The important thing to note is that we\u2019re all building the future of marketing and customer engagement together.<\/p>\r\n<p>At this stage, we\u2019ll meet the intersection of creativity and AI\u2014the art and science of marketing to create joyful experiences.<\/p>\r\n<p><em>Curious about the future of AI and creativity? Hear from Adri and dozens of industry leaders at Activate Summit in San Jose, CA April 30 - May 2. <a href=\"https:\/\/iterable.com\/activate\/summit\/\" target=\"_blank\" rel=\"noopener\">Register here!<\/a><\/em><\/p>","post_title":"CMO Corner: Is the AI Revolution Slowing Down?","post_excerpt":"We are seeing new AI tools and new considerations around risk. Does this mean we slow down or continue forward? ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"cmo-corner-is-the-ai-revolution-slowing-down","to_ping":"","pinged":"","post_modified":"2024-03-28 11:38:52","post_modified_gmt":"2024-03-28 18:38:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=122236","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"March 28, 2024","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description"