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Unboxing Guides

To stay updated with all new marketing content, latest Iterable blog posts and more, .

 

Popular Downloads (View all 12)

Whitepaper :
Top 10 Mobile Marketing Campaigns Every Brand Needs
This guide will provide mobile marketers with tips and examples from B2C consumer brands to provide inspiration for effective marketing campaigns across the customers lifecycle.
Popular Download :
Watch Activate Summit On Demand
Blog Post :
Iterable Named a 2024 Best Software by G2
We’re honored that Iterable has been named a 2024 Best Software in Marketing & Digital Advertising Products (Marketing Automation) by G2.
Popular Download :
Recession Proof Marketing
Future-proof your marketing organization and implement tactics to ensure you not only survive–but thrive in today’s economic climate.
Whitepaper :
How to Personalize Cross-Channel Campaigns Using Metadata
In this guide, we’ll discuss what metadata is and how you can harness it to create even more dynamic personalization and strengthen the 1:1 connection with each of your customers.…

Recently Added (View all 39)

The Power of AI in Marketing
The Power of AI in Marketing
Blog Post :
Key Considerations When Sending From a Root Domain vs. a Subdomain
When sending email, a sender’s sending domain is much more than just the naming convention of their brand that ties their email content and web address together in a uniform…
Blog Post :
Breaking Free From MarTech Silos With Smarter Data Activation
To meet the needs of their customers, modern marketers must be agile to foster quality personalization and engagement. But most marketing teams struggle with fragmented martech stacks, siloed data, and…
Whitepaper :
The Future of MarTech Is Composable: How to Power Customer Engagement With Data
Discover how a composable martech stack empowers brands to activate customer data, personalize engagement, and scale smarter. Learn how Iterable + Hightouch bridge the gap between data and decisioning for…
Blog Post :
Modernize Your MarTech Stack and Say Goodbye to Marketing Pet Peeves
In Iterable’s webinar, From Frustration to Function: Real Talk on Modernizing Your MarTech Stack, a crew of marketing pros get real about the highs, lows, and WTF moments of modernizing…
Blog Post :
An Iterable Power User’s Top 3 Anticipated Sessions at Activate 2025
Activate Summit 2025 is less than a month away, and I couldn’t be more excited to head to sunny San Jose, California, on April 1-3, to usher in the new…

Templates (View all 5)

Template :
Iterable Business Case Template
Discover the Iterable Business Case Template—a customizable template that allows you to present the measurable impact of Iterable on customer engagement, operational efficiency, and marketing success.
Template :
Customer Engagement Platform RFP Template
Streamline your vendor selection process with our comprehensive RFP Template for Email, SMS, Push, In-App, and WhatsApp platforms. Evaluate vendor capabilities, define key use cases, and make data-driven decisions with…
Template :
Template for Shopping Cart Abandonment Campaign Brief
It happens…often. Shoppers rush to your e-commerce store doors only to leave a few items behind to go eat their lunch and forget all about that nice pair of jeans…
Template :
Template for Email QA
“Ooops! We didn’t mean to send you that email!” — words from every email marketer’s worst nightmare. Perhaps it’s because email is one of the best channels to engage with…
Template :
Template for Creating Lifecycle Email Campaigns: Welcome Email
Engaging with your customers throughout their journey with your brand is one of the most effective ways to drive value. Creating a well thought-out lifecycle campaign and its components will…

Whitepapers (View all 91)

How to Personalize Cross-Channel Campaigns Using Metadata
Personalized Cross-Channel Campaigns with Metadata
Whitepaper :
The Future of MarTech Is Composable: How to Power Customer Engagement With Data
Discover how a composable martech stack empowers brands to activate customer data, personalize engagement, and scale smarter. Learn how Iterable + Hightouch bridge the gap between data and decisioning for…
Whitepaper :
How to Determine MarTech Function From Fiction
While considering new marketing technology can seem daunting, this guide will provide you with the right questions to ask—take the guesswork out of evaluating your martech stack.
Whitepaper :
The Growth Marketer’s Guide to Email Metrics
Covers the pivotal metrics used by email marketers, engineers and marketing executives to increase user engagement and performance.
Whitepaper :
An Intro to Modern Email Service Providers (ESPs)
Learn how to identify what your team needs for optimal business growth.
Whitepaper :
Cross Channel Benchmark Report
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience.

Webinars (View all 75)

Webinar :
From Batch & Blast to Bespoke: How Care.com Automated Personalization with Iterable & Movable Ink
Discover how Care.com boosted member engagement by leveraging Iterable’s platform and Movable Ink’s dynamic personalization.
Webinar :
Webinar: Mobile Embedded Messages Demo
Join us for our upcoming Virtual Live Demo on Embedded Messaging. Whether you’re a seasoned Iterable user or just starting out, this demo is designed to supercharge your campaign efforts…
Webinar :
Myth Busting: Email Deliverability
Join Anne-Sophie Marsh, a seasoned expert on email deliverability, for a fireside chat, as we unravel the myths surrounding email deliverability. Drawing from years of expertise, Anne-Sophie will dissect prevalent…
Webinar :
Mastering Customer-Centric Marketing: 5 Steps to Boost Loyalty & Drive Growth
If you’re trying to connect with your customers like you actually know them, then this webinar is for you. We’ll unravel 5 essential steps to becoming a customer centric marketer,…
Webinar :
Embracing Google and Yahoo’s New Requirements for a Successful New Year
As most marketers know by now, Google and Yahoo made a joint announcement that will effectively change how commercial email will be sent and received on a global scale forever.

Videos (View all 22)

Video :
Watch and Listen: Faraday Talks About AI in Modern Marketing
For today’s episode we spoke with ethical AI experts, Faraday, to get their thoughts on how marketers can begin their AI journey.
Video :
Watch and Listen: SparkPost Talks About the Future of Email
For today’s episode we spoke with email sending and deliverability platform, SparkPost, to get their expert opinion on all things email.
Video :
Watch and Listen: hims & hers Empowers Diverse Personas With Honesty
For today’s episode we see how hims & hers communicates with a diverse set of personas about typically stigmatized health issues.
Video :
Watch and Listen: The Maze Group Talks Technology, Retention, ROI
Chatting with the Head of Digital Marketing at The Maze Group, we looked at the ways brands today are approaching technology migrations.
Video :
Watch and Listen: Daasity Dispels DTC Analytics Myths
We chatted with Daasity to dispel analytics myths, when to use an analytics platform versus a CDP, and what the future holds for analytics.

Case Studies (View all 87)

Customer Story :
BIG4 Holiday Parks
Customer Story :
Namecheap
Customer Story :
Melbourne Football Club
Customer Story :
Anyfin
Customer Story :
Morning Brew Inc.

Blog Posts (View all)

Blog Post :
Key Considerations When Sending From a Root Domain vs. a Subdomain
When sending email, a sender’s sending domain is much more than just the naming convention of their brand that ties their email content and web address together in a uniform…
Blog Post :
Breaking Free From MarTech Silos With Smarter Data Activation
To meet the needs of their customers, modern marketers must be agile to foster quality personalization and engagement. But most marketing teams struggle with fragmented martech stacks, siloed data, and…
Blog Post :
Modernize Your MarTech Stack and Say Goodbye to Marketing Pet Peeves
In Iterable’s webinar, From Frustration to Function: Real Talk on Modernizing Your MarTech Stack, a crew of marketing pros get real about the highs, lows, and WTF moments of modernizing…
Blog Post :
An Iterable Power User’s Top 3 Anticipated Sessions at Activate 2025
Activate Summit 2025 is less than a month away, and I couldn’t be more excited to head to sunny San Jose, California, on April 1-3, to usher in the new…
Blog Post :
Women-Led Innovation: How Iterable Customers Empower Women Through Personalization
International Women’s Day (IWD), celebrated annually on March 8, was established to honor the achievements of women across all aspects of life, while also advocating for gender equality. This year’s…

Teardowns (View all 33)

Teardown :
How CX Plays a Role in Non-Profit Marketing
We’re shining some light on what non-profit marketing entails and how non-profit brands are currently raising awareness for their causes.
Teardown :
Unfolding The Bed Bath & Beyond Customer Experience 
Bed Bath & Beyond may be known for their never-expiring 20% off coupons, but in our Customer Experience Analysis we focused on the digital.
Teardown :
Nike’s Customer Experience Puts Their Best Foot Forward
This post contains the results of our Customer Experience Analysis for Nike. Read on for some their CX wins and areas of opportunity.
Blog Post :
Dressed to Isolate: Fashion Retail Marketing Under COVID-19
We analyzed the marketing strategies in the fashion retail industry to identify how their tactics have changed from January to now under COVID-19.
Teardown :
How Dating Apps Have Adapted Under COVID-19
Back in January, we were younger, naive even. Recreational time was revered. A simple walk was seen as just that—simple. Dating, too, was seen with freedom and ease. Today, we…

Unboxing Guides (View all 18)

Whitepaper :
Unboxing Must-Have Marketing Campaigns: Welcome Emails
We give a first-hand look at the welcome messages that wow consumers and provide expert advice to turn subscriber connections into relationships.
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Onboarding Series
Onboarding campaigns take the familiarity, appreciation, engagement and trust initiated in welcome messages to the next level. The more data you have, the more personalized and relevant your campaigns can…
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Referrals & Advocacy
Inside this Unboxing Guide to Must-Have Marketing Campaigns, we take a first-hand look at the referral messages that reward your best advocates and provide expert advice to facilitate effective introductions.
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Survey and Feedback
The opportunity to receive immediate feedback on your brand’s products or services is too good to pass up, but how can you create a survey campaign that stands out from…
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Customer Milestones
It’s a fact: Brands that send personalized birthday and anniversary emails generate more revenue than those that only focus on mass-produced mailings.  But consumers today expect more, which means you…
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