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A Growth Marketing Best Practices Series

Get the latest in cross-channel marketing. Tips, tactics, and tidbits presented each month by industry leaders.
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Upcoming Webinar

Best of 2018: Cross-Channel Campaigns, Trends & Strategies We Love

December 12, 2018 @ 11 AM (PST) / 2 PM (EST)

It has been quite a year in the email and mobile space! Crafty marketers capitalized on fresh trends and wowed us left and right with clever campaigns and super strategies.

Join our panel of pundits for a look back at the best of cross-channel marketing in 2018. We'll share our favorites in an entertaining session sure to inspire your 2019 strategy!

Jen Capstraw - Iterable

Director of Strategic Insights and Evangelism

Josh Aberant - Iterable

Head of Growth Marketing

Michelle Novak - Iterable

Senior Customer Success Manager

On-Demand Webinars

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The 2018 Cross-Channel Engagement Benchmark Report

In 'The 2018 Cross-Channel Engagement Benchmark Report” webinar, we dive into and discuss key campaign benchmarks, trends, and best practices for maximizing cross-channel engagement.

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Jen Capstraw | Director of Strategic Insights and Evangelism, Iterable
Alyssa Jarrett | Senior Content Marketing Manager, Iterable
Duration: 60 min

Top Takeaways:
— Key metrics on campaign strategies across the customer lifecycle
— Best practices to activate consumer attention and drive brand loyalty
— Expert commentary from our partners and customers

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Email And Cross-Channel Testing: You’re Doin’ It Wrong

Jen Capstraw is joined by special guests Karen Talavera and Victoria Peppiatt for a lively discussion on testing – from common fails to foolproof strategies to the future of optimization.

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Jen Capstraw | Director of Strategic Insights and Evangelism, Iterable
Karen Talavera | President and Founder, Synchronicity Marketing
Victoria Peppiatt | Co-Founder and COO, Phrasee
Duration: 57 min

Test, test, test – it’s a best practice, right?! But are you just going through the motions of testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?

In Episode 6 of The Omnivore, Jen Capstraw is joined by special guests Karen Talavera and Victoria Peppiatt for a lively discussion on testing – from common fails to foolproof strategies to the future of optimization.

Key Takeaways:
— An understanding of testing mistakes you’re probably making
— Clear steps for developing and executing meaningful tests
— Insights on how artificial intelligence and machine learning are shaping optimization opportunities today and beyond

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Re-Engagement that Rocks: Strategies & Tips from Simple to Sophisticated

We delve into re-engagement campaign strategies that will keep folks interested in your brand and help you weed out the ones that just aren’t meant to be.

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Jen Capstraw | Director of Strategic Insights and Evangelism, Iterable
Duration: 36 min

It happens to the best of us – sometimes subscribers just stop paying attention. So what’s a marketer to do when prospects and customers stop engaging? Are they distracted? Busy? Or just not that into you?

In Episode 5 of The Omnivore, we delve into re-engagement campaign strategies that will keep folks interested in your brand and help you weed out the ones that just aren’t meant to be. You'll come away with:

Key Takeaways:
— The steps in the lifecycle that warrant re-engagement campaigns
— Best-in-class examples of re-engagement in action
— Can’t-miss tips that get clicks among disengaged subscribers

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5 Keys to Driving Loyalty With Cross-Channel Customer Campaigns

You will come away with a trove of tips and pro advice for executing sophisticated, cross-channel customer engagement campaigns.

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Jen Capstraw | Director of Strategic Insights and Evangelism, Iterable
Duration: 49 min

Customers – your company’s most treasured asset. Not only are they the lifeblood of a business, but they happen to be a gold mine of profitability. In fact, a Gartner study found that companies can increase revenue by as much as 20 percent via retaining, upselling, and cross-selling to existing customers. Is your growth team capitalizing on this opportunity?

Be sure to watch Episode 4 of “The Omnivore,” a webinar series for growth marketers. You will come away with a trove of tips and pro advice for executing sophisticated, cross-channel customer engagement campaigns – at scale. You'll come away with:

— Proven tips and tricks that increase retention and create loyal, happy customers
— Cross-sell and upsell campaign best practices across multiple channels
— Gold-star-worthy examples of customer marketing campaigns by some of today’s top brands

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Maximize Your Welcome Campaigns in 6 Steps

Explore what it takes to create welcome campaigns that make sparks fly. Learn tips for crafting the perfect welcome experience delivered seamlessly across multiple channels.

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Jen Capstraw | Director of Strategic Insights and Evangelism, Iterable
Duration: 43 min

As growth marketers, we understand the far-reaching significance of a winning first impression. So, when it comes to engaging new subscribers or building brand advocates, how can we start a relationship that goes the distance? It begins by extending a warm – and optimized – welcome.

In episode 3 of ‘The Omnivore’ webinar series, we explore what it takes to create welcome campaigns that make sparks fly. Here are the takeaways:

— Tips for crafting the perfect welcome experience that best fits your unique customer base
— Steps you can take to ensure a consistent welcome series, seamlessly across multiple channels
— Best practices and standout examples of cross-channel welcome campaigns that caught our attention

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Tips for Mastering Cross-Channel Promotional Campaigns

We cover best practices and tips for delivering compelling promotional campaigns seamlessly across channels.

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Steph Robotham | Chief Marketing Officer, Iterable
Duration: 43 min

Whether you’re launching a new product or generating buzz for your next big event, you have got to promote. As P.T. Barnum – founder of the Barnum & Bailey Circus – once put it, “Without promotion, something terrible happens... Nothing!”

Watch episode 2 of ‘The Omnivore’ webinar series, where we cover best practices and tips for delivering compelling promotional campaigns – seamlessly across channels. You will come away with:

— Steps you can take to immediately increase the value and impact of your promotional messaging
— Tips for maximizing engagement and conversion rates across email, sms, push, social, and direct mail
— Noteworthy examples of how some of today’s top brands are using multiple channels to promote

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How Leading Companies Drive Sales with Cross-Channel Campaigns

We break down one of the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships — sending personalized messages across multiple channels.

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Tim Rhodes | Director of Product Marketing, Iterable
Duration: 52 min

In the webinar series premiere of ‘The Omnivore,’ we break down one of the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships — sending personalized messages across multiple channels.

Learn what some of today’s top brands are doing to achieve cross-channel marketing success. You’ll come away with practical and actionable information, including:

— Tips for creating personalized content that can be utilized throughout the entire buyer journey
— Steps you can take to provide your audiences with consistent, seamless cross-channel experiences
— Best practices for delivering welcome, re-engagement, and promotional campaigns across multiple channels